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New Brand Marketing - Case Study Example

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This work called "New Brand Marketing" describes a green motorcycle as the new product that is going to be launched in the market of India. The author outlines its promotional campaign, pricing, and distribution. From this work, it is clear about different aspects related to the new product promotion…
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New Brand Marketing
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Download file to see previous pages It would have two hand breaks and a one-foot break. The motorcycle would get acceleration by twisting the right arm acceleration. The motorcycle would have one looking glass on the left-hand side of the vehicle. The motorcycle can reach up to a maximum of 100 Km/hr speed. The product would have one speedometer indicating the speed. It will have one charging meter which would indicate the charging situation of the battery of the motorcycle. This motorcycle would be able to take two persons on it. One system of kick start would be there in the vehicle, it would be a back up for the self-starting system. There would be one-foot rest on both sides of the motorcycle for resting feet. It would be a simply designed motorcycle. 4 hours of charging is enough for the motorcycle. The motorcycle can perform well on a rough road. The vehicle will have very comfortable sitting facilities padded up with lathered cushion. The handle of the product would be very flexible and easy to navigate. Handles are also well padded for gripping purposes. It would have controlled horn which would lower the noise pollution as well. The Green motorcycle will be going to be an environment-friendly product. Market research is showing that there is no such motorcycle is present in the market runs by the battery. Motorcycles run by fuels are very much hazardous for the environment. There is a huge scope for such environment-friendly green vehicles. As the new product is run by battery, it causes very negligible environmental problems. There is no poisonous smoke would come out of the products. Global conventional fuel sources are getting exhausted day by day. This juncture of time people is looking for substitute sources for energy. This product can be a very good alternative for a human being. The target market of these products would be those countries where environment-related rules are very strict (EXP: New Zealand), people of different ages, and gender can use this product. Middle-income people can easily afford this product. The product would be very useful for the health care industry also. The green motorcycle would be a product that can help to maintain environmental pollution under control. It would be a very important and effective product for all environment-friendly people. The product will open a new chapter of environment-friendly two-wheeler vehicles. The height of the Motorcycle would be standard and comfortable for different height people. ...Download file to see next pagesRead More
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New Brand Marketing Case Study Example | Topics and Well Written Essays - 1750 words. https://studentshare.org/marketing/1825750-na
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New Brand Marketing Case Study Example | Topics and Well Written Essays - 1750 Words. https://studentshare.org/marketing/1825750-na.
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