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Marketing Essays

Result for Subject Marketing:
19897 essays
FPA Consumer Advertising Campaign Marketing Case Study
7 pages (2045 words) , Download 0 , Case Study
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The paper "FPA Consumer Advertising Campaign " is a perfect example of a marketing case study. These communication pieces display life not to be complex in terms of financial planning; these ads inform Australians that regardless of how complex their financial situations might be, they can be turned around and work for better.
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Colgate-Palmolive Australia Pty Ltd Target Market Marketing Case Study
9 pages (2520 words) , Download 1 , Case Study
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The paper "Colgate-Palmolive Australia Pty Ltd Target Market" is a good example of a marketing case study. Business success is defined by the level of profits generated by a company or an organization. Given the fact that the main aim of every business is to maximize profits, companies and organizations usual set some strategies that direct them to their desired level of success.
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Brand Equity and Associated Metrics in Marketing Marketing Coursework
9 pages (2609 words) , Download 0 , Coursework
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The paper "Brand Equity and Associated Metrics in Marketing" is an outstanding example of marketing coursework. Marketing experts have identified the equity of a brand as being among the most powerful of intangible assets that drive the value of a corporate (Lev 2005). Others are of the opinion that brands are representative of a company’s large assets, commanding about forty percent of a firm’s market value.
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Internal Factors in Decision Making-Process Marketing Coursework
8 pages (2258 words) , Download 0 , Coursework
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The paper "Internal Factors in Decision Making-Process" is a great example of marketing coursework. The theories of the consumer decision-making process assume that the customer’s buying decision process is made up of steps through which the consumer passes in buying a product or service. In some cases, not every customer considers all these stages when making a decision to buy a product or service.
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Michael Jordan Teaming up with Nike Marketing Case Study
6 pages (1756 words) , Download 0 , Case Study
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The paper "Michael Jordan Teaming up with Nike" is a perfect example of a marketing case study. In the current brand-centric age, co-brands seem to be everywhere. From credit card companies, fast foods to the fashion industry, co-branding seems to be making a mark on business strategy since the 1950s. When two brands merge, the merge can at times boost the popularity and success of the brand (Chang 45).
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Five Steps in the Consumer Decision-Making Process Marketing Coursework
9 pages (2553 words) , Download 0 , Coursework
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The paper "Five Steps in the Consumer Decision-Making Process" is an outstanding example of marketing coursework. This paper intends to explore the main steps in the consumer decision process that include recognition, information search, alternative evaluation, purchase decision, and post-purchase behavior.
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Christmas in Terms of the Classical Psychological Perspective Marketing Case Study
8 pages (2319 words) , Download 0 , Case Study
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The paper "Christmas in Terms of the Classical Psychological Perspective" is a good example of a marketing case study. Christmas is among the few annual rituals that are extensively celebrated globally, particularly in countries with Christian tradition. Traditionally, it mainly involved family gatherings and giving out gifts.
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The Niche Fragrance Sector Market Marketing Case Study
13 pages (3609 words) , Download 0 , Case Study
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The paper "The Niche Fragrance Sector Market" is an outstanding example of a marketing case study. The market is expected to display gradual and consistent growth in the next five years, following slight declines in value during 2015 and 2016. Unisex products experienced growth while gender- specialised products declined.
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An Analysis of the European Journal of Innovation Management Marketing Case Study
11 pages (3294 words) , Download 0 , Case Study
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The paper "An Analysis of the European Journal of Innovation Management" is a perfect example of a marketing case study. The concept of organizational culture (OC) is one that attracts a vigorous debate due to the little consensus so far established on what it actually means. This is not withstanding the fact that OC influences employees’ and employer’s behavior.
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Analysis of Uniqlo's Situation in the Indian Market Marketing Case Study
10 pages (2755 words) , Download 4 , Case Study
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The paper "Analysis of Uniqlo's Situation in the Indian Market" is a perfect example of a marketing case study. UNIQLO operated in the clothing industry, and it managed to expand its operations in different regions globally. The company managed to develop varying strategies aimed at improving the performance of the company in the industry.
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The Influence that YouTubers Have towards the Consumers Purchase Intention Marketing Case Study
6 pages (1542 words) , Download 0 , Case Study
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The paper "The Influence that YouTubers Have towards the Consumers Purchase Intention" is a good example of a marketing case study. The aim of this research study was to investigate the influence that YouTubers have on the consumers' purchase intention. A total of 119 respondents were involved in this study which was conducted online on Qualtrics.com.
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Coca-Cola, Qantas, Huaweis International Marketing Strategies Marketing Case Study
7 pages (2103 words) , Download 0 , Case Study
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The paper "Coca-Cola, Qantas, Huawei’s International Marketing Strategies" is a great example of a marketing case study. This report is a compilation of cases that depict successful and failed strategies applied in international marketing. The first section of the report discusses three excellent examples of international marketing strategies to show approaches that have been successful in an international marketing context.
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Consumer Behaviour, Need Recognition and Problem Awareness Marketing Coursework
14 pages (3631 words) , Download 0 , Coursework
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The paper "Consumer Behaviour, Need Recognition and Problem Awareness" is a great example of marketing coursework. The customer profile is either analysed demographically or it can be behavioural. It is essential for marketers to identify these differences and categorise their target customers into one of the named profile.
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Marketing Plan for Australian College Information Centre Marketing Case Study
8 pages (2282 words) , Download 0 , Case Study
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The paper "Marketing Plan for Australian College Information Centre" is an outstanding example of a marketing case study. The external environment brings into consideration factors that are beyond the organisation control. To understand the better external environment, it is better to analyse it from the angel of SLEPT analysis (McDonald, 1992).
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Whether Green Marketing Is a Fad Marketing Coursework
8 pages (2369 words) , Download 0 , Coursework
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The paper "Whether Green Marketing Is a Fad " is a good example of marketing coursework. Environmental degradation is a major threat to the survival of all living things in the world. It is seen as one of the major calamities that the world is faced in recent years. This is caused by many factors but the major factor is human activities, which have caused deterioration of the quality and quantity of the environmental resources.
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Repertoire Market vs. Subscription Market Marketing Assignment
8 pages (2267 words) , Download 0 , Assignment
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The paper "Repertoire Market vs. Subscription Market" is an outstanding example of a marketing assignment. In terms of penetration, Bank B has the highest penetration when compared to other banks. Competitive repeat purchase markets are polarised into two distinct forms which are termed as either repertoire and subscription markets.
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Ice Tea Lipton Australian Market Marketing Case Study
7 pages (1995 words) , Download 1 , Case Study
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The paper "Ice Tea Lipton Australian Market" is a good example of a marketing case study. The tea industry has definitely grown over the years and it is expected that it will grow even further in the years to come (Mintel 2005). There have even been calls by several marketing analysts who believe that the tea industry is yet to reach its saturation level, at least not in the near future.
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The Marketing Plan of Diet Food Takeaway Marketing Case Study
12 pages (3477 words) , Download 0 , Case Study
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The paper "The Marketing Plan of Diet Food Takeaway " is a perfect example of a marketing case study. A marketing plan is a written plan, which are both a strategic plan and a tactical plan. It clearly draws out the marketing objectives of the firm. It is normally a tool that is very crucial in the running of the businesses of any firm (Allred, Addams, and Chakraborty, 2007).
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Global Marketing Communications Hyundai's Advertising Campaign with the Soccer World Cup Marketing Case Study
8 pages (2283 words) , Download 0 , Case Study
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The paper "Global Marketing Communications Hyundai's Advertising Campaign with the Soccer World Cup" is an outstanding example of a marketing case study. Integrated Marketing Communications generally is a term in use when describing a holistic approach ideally to marketing communication. Its aim is ensuring consistency of the message as well as the complementary media use.
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Australian Qantas Airline Marketing Marketing Case Study
6 pages (1904 words) , Download 0 , Case Study
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The paper "Australian Qantas Airline Marketing" is a great example of a marketing case study. Qantas brand associated with the Qantas airline is a widely known air transport brand in Australia and Europe. The brand has maintained its relevance with changing times and revolutions in the aviation industry since the 1920s.
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Destination Marketing Strategy for Hong Kong Marketing Case Study
9 pages (2362 words) , Download 0 , Case Study
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The paper "Destination Marketing Strategy for Hong Kong" is a good example of a marketing case study. The tourism marketplace is a highly competitive market since tourism plays a fundamental role in promoting social, cultural and economic vibrancy in various countries. Though, tourism plays a fundamental role in economic growth.
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Consumer Relationship Marketing of Cafe Coffee Day Marketing Case Study
14 pages (3819 words) , Download 0 , Case Study
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The paper "Consumer Relationship Marketing of Cafe Coffee Day " is a perfect example of a marketing case study. Companies with intensifying competition are laying special stress on Customer Relationship Management, Corporate Social Responsibility and Ethics. Organizations are looking forward to including it in the management thinking process and look towards improving their image in the society.
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Occasional Segmentation and Benefit Segmentation Marketing Assignment
10 pages (2816 words) , Download 0 , Assignment
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The paper "Occasional Segmentation and Benefit Segmentation" is a great example of a marketing assignment. Occasional segmentation and benefit segmentation are two concepts applied in market segmentation. Market segmentation is the process of diving markets into segments that have one or more characteristics.
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Events and Organizational Buying Behaviour Marketing Coursework
8 pages (2229 words) , Download 0 , Coursework
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It s essential to state that the paper "Events and Organizational Buying Behaviour" is a good example of marketing coursework. The phenomenal growth of event sponsorship (particularly sports sponsorship) in the recent past raises questions as to just how the entire sports sponsorship process is carried out.
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Australian Airline Industry- Qantas Airlines Marketing Case Study
8 pages (2390 words) , Download 0 , Case Study
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The paper "Australian Airline Industry- Qantas Airlines" is a good example of a marketing case study. The Australian airline industry was established in the year 1920 (Blee, 2010). During this time on the west coast was the Western Australian Airways and on the east coast, we had the Australian Aircraft and Engineering Company (Blee, 2010).
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Conducting a Marketing Research Marketing Coursework
8 pages (2340 words) , Download 0 , Coursework
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The paper "Conducting a Marketing Research " is an outstanding example of marketing coursework. Companies while launching a new product either in a new market or a new product all together needs to look towards multiplying its efforts so that it reaps the benefit and the product finds acceptability with the public.
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Gaming and Entertainment Plan for Hilton Hotels Marketing
11 pages (3100 words) , Download 0
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The paper "Gaming and Entertainment Plan for Hilton Hotels" is a wonderful example of a Marketing Business Plan. Hilton Hotels operates as a hotel chain. As a result, is required to keep up with the hospitality changes in the industry. The hotels’ response was to shift into the provision or packaging entertainment and gaming to develop into destination resorts so as to attract more customers.  
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The Market of Southwest Airlines Marketing Term Paper
11 pages (4693 words) , Download 0 , Term Paper
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The paper "The Market of Southwest Airlines " is a perfect example of a Marketing Term Paper. The Southwest Airlines Company is a famous American airline that has its headquarters in Dallas, Texas. According to the New York Stock Exchange (NYSE, 2011), Southwest Airlines is the largest airline company in the United States of America as of 30th June 2010. 
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Customer Segmentation Revisited and The Airline Industry Marketing Case Study
16 pages (4442 words) , Download 0 , Case Study
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The paper "Customer Segmentation Revisited and The Airline Industry" is a great example of a Marketing Case Study. The objectives of this paper are; to determine the price sensitivity of customers, reputation of SQ that may influence customers' purchase decisions, in-flight tangible services such as the modern appearance of aircraft and clean environment. 
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Honda and Tactical Integrated Marketing Plan Marketing
14 pages (3724 words) , Download 0
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The paper "Honda and Tactical Integrated Marketing Plan" is a great example of a Marketing Business Plan. The Honda Motor Company was first started in Japan making it a Japanese public and multinational corporation. Since the year 1959, Honda has been the biggest manufacture of a motorcycle in the whole world. 
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Particularities in the Marketing Mix for Service Operations Marketing Case Study
6 pages (1745 words) , Download 0 , Case Study
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The paper "Particularities in the Marketing Mix for Service Operations" is a wonderful example of a Marketing Case Study. Products must be able to provide benefits that enhance the situation of users (Baker & Saren, 2010). In our case, we will consider Levi's® jeans for women. Levi's® jeans are the original, authentic jeans produced by Levi Strauss & Co. 
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The importance of Return on Investment Marketing Case Study
7 pages (2110 words) , Download 0 , Case Study
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The paper "The importance of Return on Investment" is a great example of a Marketing Case Study. The New North Face focuses on wholesalers and retailers. These are in most cases bigger organizations and seldom medium-sized firms. TNF's most important clients are steady clients in outdoor equipment and clothing. 
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Consumer Behavior and Building Marketing Strategy Marketing Case Study
12 pages (3422 words) , Download 0 , Case Study
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The paper "Consumer Behavior and Building Marketing Strategy" is a perfect example of a Marketing Case Study. The family is the basic social institution; it is the original avenue where individuals learn attitudes, values, and behavior that are essential in shaping their future personality (Calantone, Yeniyurt, Townsend and Schmidt, 2010).  
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Distinguishing between Concentration and Competition Marketing Assignment
8 pages (2685 words) , Download 0 , Assignment
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The paper "Distinguishing between Concentration and Competition" is a great example of a Marketing Assignment. Dynamism is a trademark of business. An organization is continuously subjected to various internal and external factors which compel it to keep adjusting in order to sustain. Similarly, the journey of NewsCorp is also full of various strategic changes. 
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About UK Airline Industry Marketing Case Study
10 pages (2798 words) , Download 0 , Case Study
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The paper "About UK Airline Industry" is a wonderful example of a Marketing Case Study. Micro-environmental analysis of current firms in the UK airline industry can be analyzed using the porter’s model to serve as a tool for assisting the UK airline industry to identify various external forces depending on five factors. 
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Delivering Customer Service Marketing
9 pages (2450 words) , Download 0
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The paper "Delivering Customer Service" is a wonderful example of a Marketing Business Plan. Starbuck Australia plans to implement a range of new products to its product line this product will be aimed at acknowledging and targeting the company’s younger customers that are under eighteen of the Australian population. 
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Understanding Strategic Marketing Management Marketing Case Study
6 pages (2169 words) , Download 0 , Case Study
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The paper "Understanding Strategic Marketing Management" is a great example of a Marketing Case Study. Brisbane Mother’s Day Classic is an annual event that is held with a resolution of enlightening the masses about breast cancer. However, its primary function is in the solicitation of funds that are used in medical research on cancer. 
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Visual Language Global Communication for The 21st Century Marketing Assignment
7 pages (1984 words) , Download 0 , Assignment
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The paper "Visual Language Global Communication for The 21st Century" is a wonderful example of a Marketing Assignment. Over the years, the manner in which marketers engage with existing and potential customers has significantly changed as a result of various demands that have hit varying market places. 
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Campaign Proposal Development Marketing
6 pages (1896 words) , Download 0
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The paper "Campaign Proposal Development" is a perfect example of a Marketing Business Plan. David Jones is a leading, high-end Australian retail outlet. David Jones is one of the most recognizable brands in Australia, distinctively positioned in the Australian retail market. To retain its market share, the company has decided to establish an online David Jones store. 
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Understanding What Drives Channel Choice Marketing Assignment
6 pages (1711 words) , Download 0 , Assignment
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The paper "Understanding What Drives Channel Choice" is a perfect example of a Marketing Assignment. The basic underpinning of any commercials operations is the motive behind the same. The motive comes from the sense of either being benefited or being protected from any sort of punishment (Hunt & Nevin, 1974). The given statement is just the extension of the aforesaid premises. 
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Implementing and Monitoring Marketing Activities Marketing Case Study
9 pages (2524 words) , Download 0 , Case Study
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The paper "Implementing and Monitoring Marketing Activities" is a perfect example of a Marketing Case Study. The marketing activity suitable for supporting BBQ objectives is relationship marketing. The objectives of the marketing plan were to increase company sales, increase customer loyalty, and establish strong brand recognition and to continuously increase profits. 
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The Role of Quality Information Sharing and Supply Chain Proximity Marketing Case Study
9 pages (2414 words) , Download 0 , Case Study
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The paper 'The Role of Quality Information Sharing and Supply Chain Proximity " is a perfect example of a Marketing Case Study. Houzit is a homewares store in Brisbane operating a total of fifteen stores. According to a report from Lambers Consulting for a period of six months, the estimates provided by the consulting firm indicate that the market for homewares is $199 million per annum.
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The Impact of Relationship Type on Customer Loyalty in the Context of Service Failures Marketing Assignment
6 pages (1778 words) , Download 0 , Assignment
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The paper "The Impact of Relationship Type on Customer Loyalty in the Context of Service Failures" is a great example of a Marketing Assignment. In the article, “The Impact of Relationship Type on Customer Loyalty in a Context of Service Failures”, Mattila (2001) explores the effect that relationship types have on the responses and behavioral intentions of customers. 
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Chinas Middle-Class Consumers for Foreign Investment Marketing Case Study
9 pages (3073 words) , Download 0 , Case Study
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The paper "China’s Middle-Class Consumers for Foreign Investment" is a great example of a Marketing Case Study. In the last few decades, the middle class has emerged as an important social group that drives the global economy. This group is essentially an ambiguous social classification, reflecting the determination to lead a comfortable life (Li, 2008).  
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Unique Branding and Marketing Strategies by Coca Cola Marketing Case Study
14 pages (3780 words) , Download 0 , Case Study
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The paper "Unique Branding and Marketing Strategies by Coca Cola" is a great example of a Marketing Case Study. Coca Cola Company is one of the leading manufacturers of non-alcoholic beverages in the world. Dr. John Pemberton, a pharmacist in Atlanta invented the Coca Cola drink in 1886. The firm is successful and is an icon of the western and European countries. 
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The Industrial Marketing and Purchasing Marketing Case Study
7 pages (2044 words) , Download 0 , Case Study
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The paper "The Industrial Marketing and Purchasing" is a wonderful example of a Marketing Case Study. Despite the major steps businesses are making in realizing their goals, it is still clear that a customer is the core focus of any business. This is because the sustainability of the business is greatly dependent on the customer base it enjoys. 
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The Concept of Marketing Mix Marketing Term Paper
9 pages (2811 words) , Download 0 , Term Paper
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The paper "The Concept of Marketing Mix" is a perfect example of a Marketing Term Paper. This report seeks to explore the concept of a marketing plan. It will define the concept and relate it to the business plan. The report will further highlight the elements of a marketing plan and interdependency between the elements. It will further highlight the tactical and strategic functions.
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Captains Creek Organic Wines Issues Marketing Term Paper
8 pages (2808 words) , Download 0 , Term Paper
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The paper "Captains Creek Organic Wines Issues" is a wonderful example of a Marketing Term Paper. Before the emergence of the latest Internet tools and technologies, people were establishing their web-based appearances through a website with a basic template that was frequently sufficient to catch people's attention towards business products and services. 
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Revenue Premium as an Outcome Measure of Brand Equity Marketing Case Study
7 pages (2162 words) , Download 0 , Case Study
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The paper "Revenue Premium as an Outcome Measure of Brand Equity" is a great example of a Marketing Case Study. Tiffany & Co is a global corporation that is very successful especially in the jewelry sector. The firm established its headquarters in New York back in 1837. It was founded by Lewis Tiffany and Teddy Young and is specialized in stationery. 
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Australian Wine in Chinese Market Marketing Case Study
8 pages (2213 words) , Download 1 , Case Study
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The paper "Australian Wine in Chinese Market " is a wonderful example of a Marketing Case Study. The purpose of this report was to take a critical analysis of the process of taking Koona Hill which is an Australian wine to the Chinese market. The report was also to cover various microenvironmental factors such as political and legal, economical, social and cultural and technological factors. 
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