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Marketing Essays

Result for Subject Marketing:
19702 essays
Buyer and Consumer Behaviour: Weet-Bix Marketing Case Study
8 pages (2241 words) , Download 1 , Case Study
Free
Considering the tables (named as Table 4: Demographics - Relationship status), it can be said that the customer profile of Weet-Bix is not different for that of the competition. Demographic median absolute deviation (MAD) for all the five brands is in close proximity (within the range of (2.1 to 2.8).
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Procter and Gamble Perspectives in Indian Hair Care Market Marketing Report
11 pages (3085 words) , Download 0 , Report
Free
The paper “Procter and Gamble Perspectives in Indian Hair Care Market” is a cogent example of a marketing report. Pantene is one of the strongest hair care brands of P&G. In Europe, it is the market leader whereas, in India, it comes second. Pantene has a long legacy of offering consumers supreme quality products that have epitomized hair care.
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The Effect of Stock Market Development on the Economy - Qatar Marketing Case Study
8 pages (2230 words) , Download 0 , Case Study
Free
The paper "The Effect of Stock Market Development on the Economy - Qatar" is an outstanding example of a marketing case study. The stock market normally reacts differently to various factors that could range from socio-economic, political, to economic. There are factors that occur either within or without the economic system that normally affects the stock prices of quoted companies, to perform either negatively or positively.
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Managing Innovation, Creativity & Change at Samsung Marketing Case Study
10 pages (2886 words) , Download 0 , Case Study
Free
The paper "Managing Innovation, Creativity & Change at Samsung" is an outstanding example of a marketing case study. The organization of Samsung is recognised as a multinational company headquartered in Seoul of South Korea. However, after being established in the year 1938, but the organization of Samsung expanded its operations within a very small period of time.
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Main Aspects of Foreign Direct investment Marketing Essay
11 pages (3388 words) , Download 0 , Essay
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The FDI relationship consists of a parent enterprise and at least one affiliate out of its home country. The parent firm implies business strategies in production, marketing, and finance through its affiliates. FDI gained a critical position in the world economy after World War II. During the initial period, seeking resources was a major motivation.
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Internet Mavens and Family Decision Making Marketing Coursework
10 pages (2810 words) , Download 0 , Coursework
Free
Market mavens are considered to be the experts in the market who have a wide range of knowledge about a various range of products available in the market. With the increasing demand and growth in the internet and business looking forward towards taking the internet platform the concept of e-commerce has grown up at a huge rate.
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Strengths and Weaknesses of Elecdyne Marketing Report
10 pages (2637 words) , Download 0 , Report
Free
The paper “Strengths and Weaknesses of Elecdyne” is an excellent example of a marketing report. Elecdyne is a Japanese SME that is found in Tokyo, having begun its operations in the year 1990. In beginning its operations, the company initially employed 5 workers; however, the company now has an employee base of 100 workers.
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Evaluations of the Positioning of the Brand against Nivea Marketing Case Study
10 pages (3056 words) , Download 0 , Case Study
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The paper "Evaluations of the Positioning of the Brand against Nivea " is a wonderful example of a case study on marketing. The object of discussion belongs to Nivea as a brand. However, the specific product that is being analyzed is Nivea Body Lotion (for dry to very dry skin). Nivea is a global brand that largely deals in skin-and-body-care and is owned by the Germany-based Beiersdorf AG.
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The Attention to Body Image Marketing Essay
7 pages (1892 words) , Download 0 , Essay
Free
I even feel kind of ashamed about my body image. I used to wear sports clothes all the time during that period. I could not go shopping with my mom or friends and I never used to wear dresses. I didn’t have the courage to even face the mirror. It took me two years to lose weight and become the “skinny girl”, which is popular in Asian. 
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Marketing Strategies Marketing Assignment
12 pages (3000 words) , Download 0 , Assignment
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Advertising strategies are used to sell a product or service of a company. It is a way of communication with the customer from the company side. It helps the company to tell the customers about the product or service and its features. It helps the customers in their purchasing decision about the product or service.
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Information Technology Applications in Marketing Marketing Coursework
6 pages (1759 words) , Download 0 , Coursework
Free
The concept of freedom of speech in China is very different from freedom of speech in the US. Where journalists and the rest of the people can freely express their views, opinion, or even dissatisfaction with the governance of the nation on the internet and especially social media in the US, the same is not allowed in China.
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Research Methods for Business Students Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
In this scenario, Lochiel Park has been selected as sample geographic region. In recent years, residents or local governments in the area have incorporated a variety of sustainable technologies in order to transform it into a ‘green village’. Considering the master plan of Lochiel Park, it can be said that more than 65% of the area is being covered with wetlands.
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Issues related to market Marketing Essay
2 pages (500 words) , Download 1 , Essay
Free
Ethical Marketing In the recent years, ethical marketing has become more sensitive factor in the field of marketing. During the first decade of 21st century, marketing discipline has provoked several debate and argument related to the issue of
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Acme Tea Marketing Plan Marketing Business Plan
15 pages (4590 words) , Download 1 , Business Plan
Free
What makes Acme different from the competition is the quality of teas produced and a strong quality assurance focus. The United Kingdom is the best new market for entry because tea is the main social drink in the country. There is already much demand from many different consumer segments, making the UK a much better opportunity to expand the brand.
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Mobile Operating System, Payments, and Big Data Marketing Assignment
7 pages (1839 words) , Download 0 , Assignment
Free
The mobile operating system market is part of the overall business of a company making the main aim of the company to improve business sales as a whole, but ensure the operating system is well placed in the market. This results in the mobile operating system market lacking a face-to-face competition but rather a part of the business as a whole.
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No Puncture Tyres Marketing Assignment
13 pages (3537 words) , Download 0 , Assignment
Free
Marketing refers to any form of communication in use by the organization for the purpose of persuading, creating awareness or reminding the population or the target market about the products and services on offer. Its aim is to convince the potential buyers to purchase their products instead of doing it from a competitor.
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The Future Marketing Direction of Tipu Sultan Restaurant Marketing Report
12 pages (3739 words) , Download 0 , Report
Free
Market segmentation is the process through which a company segregates its loyal customers on the basis of certain factors. Tipu Sultan restaurant can focus on its most potential clientele through demographic means of market segmentation. The segmentation can be done on the basis of specific demographic attributes like age, occupation or social class, race, religion and family life cycle. 
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Aberdeen Asset Management Plc Entry in South African Market Marketing Coursework
8 pages (2525 words) , Download 0 , Coursework
Free
The marketing strategy adopted by Aberdeen Asset Management PLC should also be creative in order to improve the marketing results within the South African market. The marketing plan may not likely succeed if there is no marketing execution on the models adopted. Improving how the company enters into the new market can significantly enable great results.
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Advertising of Binge Drinking Marketing Literature review
10 pages (2800 words) , Download 0 , Literature review
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The literature points, to evidence showing that where regulations and the law are abundant and are enforced, that young people have more hurdles to cross and therefore are less prone to abusing alcohol. Regulations and control on the part of the authorities make it harder for young people to gain access to alcohol.  
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Impact of Emotional Advertising and Branding on Consumer Purchase Decision Process Marketing Research Proposal
8 pages (2570 words) , Download 0 , Research Proposal
Free
With the arrival of new digital media and technology, advertising has taken a new turn with promotional campaigns also utilizing the cyberspace with web-based banners, pictures, pages, hashtags, and so on. Emotional appeals in such a case focus on content creation and the use of imagery and rich graphics in order to appeal to the customers.
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Communication Audit for Philip Morris Marlboro Marketing Report
8 pages (2287 words) , Download 0 , Report
Free
Philips Morris International Inc. (PMI) is regarded as one of the world’s leading tobacco company, with operations in around 200 countries. Originally started in 1847 as a single shop on Bond Street in London, UK, selling tobacco products as well as ready-made cigarettes by Philip Morris, it has evolved into the world’s best-selling cigarette company.
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The Impact of Communications Technology on Business Marketing Assignment
6 pages (1715 words) , Download 2 , Assignment
Free
In order to reduce the pressure of the forces, the organizations operating in both segments try to promote the features of their products and services through internet sites. This might prove effective for these organizations to increase the level of awareness of the customers thereby enhancing its range of customers.
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Customer Services in Financial Organisations Marketing Case Study
8 pages (2221 words) , Download 0 , Case Study
Free
An alternate colossal variable is an Inseparability, this method of client service must be immaculate to acquire and hold custom at the purpose of contact. Financial Services in the UK offers an extensive variety of items from fundamental current records to exhortation and help with expansive ventures.
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The Pure Package Company Orientation to the London Market Marketing Report
17 pages (4743 words) , Download 0 , Report
Free
Pure Package deliver freshly prepared foods right at their clients’ doorsteps with the meal prepared by a team of dietary therapists, nutritionists and chefs. The farm has enjoyed stunning growth in its decade of business. The paper will conclude by giving recommendations for improvement and also explain how the improvements might affect Pure Package’s business performance.
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The Youth Marketing of Levis Jeans Marketing Essay
6 pages (1904 words) , Download 1 , Essay
Free
International trade is associated with the exchange of products or services by one company across the national borders. There are three major kinds of international trade that can be undertaken by a company and are based on theories such as the theory of mercantile, the theory of absolute cost advantage and theory of comparative cost advantage.
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Product Launch Serves as a Significant Part of a Business Life Marketing Research Proposal
6 pages (1689 words) , Download 1 , Research Proposal
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The moral dilemma that the project may attract can include the pricing criteria, which the business may have to apply in order for the business to stay afloat. Essentially, the problem will be in fixing a price that will not be too high for the customers and also not too low for the business meaning that striking a compromise will be critical.
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Impact of Branding on Financial Services Marketing Research Proposal
8 pages (2758 words) , Download 0 , Research Proposal
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The paper "Impact of Branding on Financial Services" is a perfect example of a research proposal on marketing. Brand management is a fundamental management function man d with the development of a reputable and identifiable image for a company, product, or service. The success of a company relies on the image it portrays to its target market.
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Different Marketing Communications Tools Marketing Assignment
12 pages (3161 words) , Download 0 , Assignment
Free
The paper "Different Marketing Communications Tools " is an outstanding example of a marketing assignment. The role of marketing in the new division will go to be very high. Marketing is very much important for any new products. In the modern world, any new products need significant marketing to draw the attention of customers.
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Impact of the servicescape on customer behavior and employee performers Marketing Research Proposal
3 pages (819 words) , Download 5 , Research Proposal
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The Gestalt approach guides the understanding and explains how individuals form an impression together with a perceptual image of a servicescape
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Carrefour's Entry into China Market Marketing Case Study
4 pages (1000 words) , Download 0 , Case Study
Free
The retail market in China at that time had a huge scope for other companies both domestic and also retail companies coming from other countries. China had lifted the restrictions over foreign direct investment in retail sector opening a huge opportunity for the foreign retail companies to explore a huge market.
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Kindle Fire Marketing Plan Analysis Marketing Essay
2 pages (805 words) , Download 0 , Essay
Free
A marketing plan is a written document that describes the marketing and advertising strategies for a company. It includes a brief description of the marketing situation, company positioning, marketing mix, and discussion about the target markets to reach the marketing goals. Amazon has launched its new product which is known as Kindle Fire.
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Advertising Boss Juir Perfume Marketing Assignment
7 pages (1942 words) , Download 1 , Assignment
Free
Global business organizations have adopted various advertising strategies to increase market shares. Competition has contributed to the advancement in advertising skills. Hugo Boss has decided to extend its market to the Middle East where is has launched its advertisement on the ‘BOSS Nuit Pour Femme’ perfume (Pietschmann).
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Internal and External Environment Marketing Case Study
8 pages (2185 words) , Download 5 , Case Study
Free
The top management of a business is responsible for studying and forecasting changes in the external environment and prepare the organisation’s internal strengths and opportunities for positive impact. Innovative development and research activities can provide a sustainable competitive advantage and enhance market share.
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Brand Image and Market of British Petroleum Marketing Research Paper
10 pages (2772 words) , Download 0 , Research Paper
Free
Fracking is a unique drilling technique employed in the extraction of natural gas and oil among other natural resources. Also known as hydraulic fracturing, fracking is an extraction process that uses water pumped into the ground at high pressure in order to fracture shale rocks thus releasing the natural gas.
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Internal Influences on Consumer Behavior: Motivation Marketing Assignment
8 pages (2376 words) , Download 3 , Assignment
Free
The buying behavior of a consumer is affected by whether they are more active in the evening, afternoon, or morning. Most sellers are very sensitive to this fact, tending to monitor what consumers buy at specific times and stocking these products, as well as making services available at the most opportune time. 
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Macdonald's Advertising and Culture Marketing Case Study
20 pages (5220 words) , Download 1 , Case Study
Free
The paper "Macdonald's Advertising and Culture" is a perfect example of a case study on marketing. McDonald’s has started off its business operations by serving hamburgers. The company through its unique strategies has been able to expand into 119 countries.
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Customer Satisfaction in Retail Stores in Saudi Arabia Marketing Research Paper
16 pages (4160 words) , Download 0 , Research Paper
Free
The main objective of this paper was to enlighten retailers in Saudi Arabia and the rest of the world on measures that were essential as far as customer satisfaction is concerned. It is noted in this research study that there are factors that are directly related to customer satisfaction and retention in the retail shopping store. 
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Successful Products and Strategies of Apple Company Marketing Case Study
7 pages (1871 words) , Download 1 , Case Study
Free
Apple became the front runner in customer appeal as people waited in line overnight to buy the new phone because of the differentiation that the company introduced in the mobile phone industry. Unlike any other mobile phone or Smartphone at that time, but like some of the other Apple products were already popular.
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Product Evaluation of McDonald's Restaurant Marketing Case Study
6 pages (1805 words) , Download 1 , Case Study
Free
McDonald's restaurant has expanded menu selection to accommodate the emerging types of burger demanded by customers. The expansion of the menu selection has been made possible by the successful application of key marketing strategies which include; product, placement, promotion and pricing. The McDonald fast food restaurant has introduced unique burger types. 
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Marketing and Motivation and Desire for Identity Marketing Coursework
10 pages (2644 words) , Download 0 , Coursework
Free
Different things motivate people to purchase different products or services. The same motivation makes people avoid or shun away from purchasing some products and services. The decision on likable and unlikable products is mostly influenced by the environment, social status, culture, and economy among other factors. 
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Branding Assignment Marketing Assignment
4 pages (1000 words) , Download 0 , Assignment
Free
Chevron Corporation of the of the Table of Contents Table of Contents 2 Introduction 3 Chevron Corporation: Strengthsand Weaknesses 3 Clarity 3 Commitment 3 Protection 4 Responsiveness 4 Authenticity 4 Relevance 5 Differentiation 5 Consistency 5
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Marketing communication tactics Marketing Essay
4 pages (1000 words) , Download 0 , Essay
Free
Introduction Different sectors of the economy employ comprehensive marketing communication tools. These tools are set to meet the sales maximization objective of the respective company. Marketing communication tools aim at creating awareness of the
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EMI Music Marketing Strategy Marketing Case Study
11 pages (3294 words) , Download 0 , Case Study
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EMI music group is a private music company headquartered in the UK, publishing and recording for such music labels as Capitol Records, Virgin, and Blue Note. The company operates through the identification of potentially successful music artists, after which it signs them to contracts, collaborates to produce work recordings, markets the recordings to radio and consumers.
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Traditional food Marketing Coursework
2 pages (500 words) , Download 0 , Coursework
Free
Marketing Traditional Food Sales Forecast Sales forecast are projected revenue based on estimated sales trends. They are used to set budgets, sales goals and forecast future growth. Projecting sales enables one to evaluate whether the venture will be
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Retail Marketing- (Retail Audit Analytical Memos) Marketing Assignment
3 pages (750 words) , Download 0 , Assignment
Free
Country Road inserts his/her s Section Part A As far as assortment is concerned, Country Road offers few product categories (including apparel and home products) even though it offers several items within each category. For instance, under the
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Homework 1: Interview Marketing Assignment
2 pages (500 words) , Download 0 , Assignment
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Consumer’s Behavior Introduction Success in marketing can be achieved by being able to identify, understand and predict consumer behavior. Marketing begins with the needs of the consumer and ends with the satisfaction of the consumer’s needs;
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Operation Decisions of an Organization Marketing Essay
7 pages (1938 words) , Download 0 , Essay
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The number of firms in a particular industry, both local and foreign, plays a substantive role in determining the market structure. The number of firms in a particular industry determines the level of competition that the market would have, either still or easy, and the prices of the products and services offered in the industry.
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The Fixer - Sales, and Merchandising for Industry Marketing Movie Review
8 pages (2216 words) , Download 0 , Movie Review
Free
The paper “The Fixer - Sales, and Merchandising for Industry” is an exciting example of a marketing movie review. Alex Polizzi: The Fixer is a television series or an observational documentary that is being broadcast on BBC Two, presented by the famous Alex Polizzi, and is directed by Bernie Schaeffer.
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Marketing Strategies of la Fosse Associates and Other Small Businesses Marketing Report
16 pages (4509 words) , Download 0 , Report
Free
La Fosse, as a small-sized business, focuses on three particular values that include ‘outstanding delivery’, ‘innovation’ and ‘integrity’, which eventually guide the company towards assessing the behavioral attitudes of its clients and colleagues and deliver them with quality assured services. La Fosse is quite interested to focus on superiority. 
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On and off-Line Strategic Options for Low-Cost Carrier Easy Jet Airlines Marketing Coursework
7 pages (2182 words) , Download 0 , Coursework
Free
The major aim of Easy Jet airlines is to provide their customers with the best quality and point to point services. The airlines focus on offering some reliable consistent airfares across leisure tours in the European route. The major competitive advantage of the company is that it is being able to meet the demand of its consumers by offering them low airfares and appropriate service.
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