Marketing Essays

The paper "Whether Green Marketing Is a Fad " is a good example of marketing coursework. Environmental degradation is a major threat to the survival of all living things in the world. It is seen as one of the major calamities that the world is faced in recent years. This is caused by many factors but the major factor is human activities, which have caused deterioration of the quality and quantity of the environmental resources.

The paper "Repertoire Market vs. Subscription Market" is an outstanding example of a marketing assignment. In terms of penetration, Bank B has the highest penetration when compared to other banks. Competitive repeat purchase markets are polarised into two distinct forms which are termed as either repertoire and subscription markets.

The paper "Ice Tea Lipton Australian Market" is a good example of a marketing case study. The tea industry has definitely grown over the years and it is expected that it will grow even further in the years to come (Mintel 2005). There have even been calls by several marketing analysts who believe that the tea industry is yet to reach its saturation level, at least not in the near future.

The paper "The Marketing Plan of Diet Food Takeaway " is a perfect example of a marketing case study. A marketing plan is a written plan, which are both a strategic plan and a tactical plan. It clearly draws out the marketing objectives of the firm. It is normally a tool that is very crucial in the running of the businesses of any firm (Allred, Addams, and Chakraborty, 2007).

The paper "Global Marketing Communications Hyundai's Advertising Campaign with the Soccer World Cup" is an outstanding example of a marketing case study. Integrated Marketing Communications generally is a term in use when describing a holistic approach ideally to marketing communication. Its aim is ensuring consistency of the message as well as the complementary media use.

The paper "Australian Qantas Airline Marketing" is a great example of a marketing case study. Qantas brand associated with the Qantas airline is a widely known air transport brand in Australia and Europe. The brand has maintained its relevance with changing times and revolutions in the aviation industry since the 1920s.

The paper "Destination Marketing Strategy for Hong Kong" is a good example of a marketing case study. The tourism marketplace is a highly competitive market since tourism plays a fundamental role in promoting social, cultural and economic vibrancy in various countries. Though, tourism plays a fundamental role in economic growth.

The paper "Consumer Relationship Marketing of Cafe Coffee Day " is a perfect example of a marketing case study. Companies with intensifying competition are laying special stress on Customer Relationship Management, Corporate Social Responsibility and Ethics. Organizations are looking forward to including it in the management thinking process and look towards improving their image in the society.

The paper "Occasional Segmentation and Benefit Segmentation" is a great example of a marketing assignment. Occasional segmentation and benefit segmentation are two concepts applied in market segmentation. Market segmentation is the process of diving markets into segments that have one or more characteristics.

It s essential to state that the paper "Events and Organizational Buying Behaviour" is a good example of marketing coursework. The phenomenal growth of event sponsorship (particularly sports sponsorship) in the recent past raises questions as to just how the entire sports sponsorship process is carried out.

The paper "Australian Airline Industry- Qantas Airlines" is a good example of a marketing case study. The Australian airline industry was established in the year 1920 (Blee, 2010). During this time on the west coast was the Western Australian Airways and on the east coast, we had the Australian Aircraft and Engineering Company (Blee, 2010).

The paper "Conducting a Marketing Research " is an outstanding example of marketing coursework. Companies while launching a new product either in a new market or a new product all together needs to look towards multiplying its efforts so that it reaps the benefit and the product finds acceptability with the public.

The paper "Gaming and Entertainment Plan for Hilton Hotels" is a wonderful example of a Marketing Business Plan. Hilton Hotels operates as a hotel chain. As a result, is required to keep up with the hospitality changes in the industry. The hotels’ response was to shift into the provision or packaging entertainment and gaming to develop into destination resorts so as to attract more customers.  

The paper "The Market of Southwest Airlines " is a perfect example of a Marketing Term Paper. The Southwest Airlines Company is a famous American airline that has its headquarters in Dallas, Texas. According to the New York Stock Exchange (NYSE, 2011), Southwest Airlines is the largest airline company in the United States of America as of 30th June 2010. 

The paper "Customer Segmentation Revisited and The Airline Industry" is a great example of a Marketing Case Study. The objectives of this paper are; to determine the price sensitivity of customers, reputation of SQ that may influence customers' purchase decisions, in-flight tangible services such as the modern appearance of aircraft and clean environment. 

The paper "Honda and Tactical Integrated Marketing Plan" is a great example of a Marketing Business Plan. The Honda Motor Company was first started in Japan making it a Japanese public and multinational corporation. Since the year 1959, Honda has been the biggest manufacture of a motorcycle in the whole world. 

The paper "Particularities in the Marketing Mix for Service Operations" is a wonderful example of a Marketing Case Study. Products must be able to provide benefits that enhance the situation of users (Baker & Saren, 2010). In our case, we will consider Levi's® jeans for women. Levi's® jeans are the original, authentic jeans produced by Levi Strauss & Co. 

The paper "The importance of Return on Investment" is a great example of a Marketing Case Study. The New North Face focuses on wholesalers and retailers. These are in most cases bigger organizations and seldom medium-sized firms. TNF's most important clients are steady clients in outdoor equipment and clothing. 

The paper "Consumer Behavior and Building Marketing Strategy" is a perfect example of a Marketing Case Study. The family is the basic social institution; it is the original avenue where individuals learn attitudes, values, and behavior that are essential in shaping their future personality (Calantone, Yeniyurt, Townsend and Schmidt, 2010).  

The paper "Distinguishing between Concentration and Competition" is a great example of a Marketing Assignment. Dynamism is a trademark of business. An organization is continuously subjected to various internal and external factors which compel it to keep adjusting in order to sustain. Similarly, the journey of NewsCorp is also full of various strategic changes. 

The paper "About UK Airline Industry" is a wonderful example of a Marketing Case Study. Micro-environmental analysis of current firms in the UK airline industry can be analyzed using the porter’s model to serve as a tool for assisting the UK airline industry to identify various external forces depending on five factors. 

The paper "Delivering Customer Service" is a wonderful example of a Marketing Business Plan. Starbuck Australia plans to implement a range of new products to its product line this product will be aimed at acknowledging and targeting the company’s younger customers that are under eighteen of the Australian population. 

The paper "Understanding Strategic Marketing Management" is a great example of a Marketing Case Study. Brisbane Mother’s Day Classic is an annual event that is held with a resolution of enlightening the masses about breast cancer. However, its primary function is in the solicitation of funds that are used in medical research on cancer. 

The paper "Visual Language Global Communication for The 21st Century" is a wonderful example of a Marketing Assignment. Over the years, the manner in which marketers engage with existing and potential customers has significantly changed as a result of various demands that have hit varying market places. 

The paper "Campaign Proposal Development" is a perfect example of a Marketing Business Plan. David Jones is a leading, high-end Australian retail outlet. David Jones is one of the most recognizable brands in Australia, distinctively positioned in the Australian retail market. To retain its market share, the company has decided to establish an online David Jones store. 

The paper "Understanding What Drives Channel Choice" is a perfect example of a Marketing Assignment. The basic underpinning of any commercials operations is the motive behind the same. The motive comes from the sense of either being benefited or being protected from any sort of punishment (Hunt & Nevin, 1974). The given statement is just the extension of the aforesaid premises. 

The paper "Implementing and Monitoring Marketing Activities" is a perfect example of a Marketing Case Study. The marketing activity suitable for supporting BBQ objectives is relationship marketing. The objectives of the marketing plan were to increase company sales, increase customer loyalty, and establish strong brand recognition and to continuously increase profits. 

The paper 'The Role of Quality Information Sharing and Supply Chain Proximity " is a perfect example of a Marketing Case Study. Houzit is a homewares store in Brisbane operating a total of fifteen stores. According to a report from Lambers Consulting for a period of six months, the estimates provided by the consulting firm indicate that the market for homewares is $199 million per annum.

The paper "The Impact of Relationship Type on Customer Loyalty in the Context of Service Failures" is a great example of a Marketing Assignment. In the article, “The Impact of Relationship Type on Customer Loyalty in a Context of Service Failures”, Mattila (2001) explores the effect that relationship types have on the responses and behavioral intentions of customers. 

The paper "China’s Middle-Class Consumers for Foreign Investment" is a great example of a Marketing Case Study. In the last few decades, the middle class has emerged as an important social group that drives the global economy. This group is essentially an ambiguous social classification, reflecting the determination to lead a comfortable life (Li, 2008).  

The paper "Unique Branding and Marketing Strategies by Coca Cola" is a great example of a Marketing Case Study. Coca Cola Company is one of the leading manufacturers of non-alcoholic beverages in the world. Dr. John Pemberton, a pharmacist in Atlanta invented the Coca Cola drink in 1886. The firm is successful and is an icon of the western and European countries. 

The paper "The Industrial Marketing and Purchasing" is a wonderful example of a Marketing Case Study. Despite the major steps businesses are making in realizing their goals, it is still clear that a customer is the core focus of any business. This is because the sustainability of the business is greatly dependent on the customer base it enjoys. 

The paper "The Concept of Marketing Mix" is a perfect example of a Marketing Term Paper. This report seeks to explore the concept of a marketing plan. It will define the concept and relate it to the business plan. The report will further highlight the elements of a marketing plan and interdependency between the elements. It will further highlight the tactical and strategic functions.

The paper "Captains Creek Organic Wines Issues" is a wonderful example of a Marketing Term Paper. Before the emergence of the latest Internet tools and technologies, people were establishing their web-based appearances through a website with a basic template that was frequently sufficient to catch people's attention towards business products and services. 

The paper "Revenue Premium as an Outcome Measure of Brand Equity" is a great example of a Marketing Case Study. Tiffany & Co is a global corporation that is very successful especially in the jewelry sector. The firm established its headquarters in New York back in 1837. It was founded by Lewis Tiffany and Teddy Young and is specialized in stationery. 

The paper "Australian Wine in Chinese Market " is a wonderful example of a Marketing Case Study. The purpose of this report was to take a critical analysis of the process of taking Koona Hill which is an Australian wine to the Chinese market. The report was also to cover various microenvironmental factors such as political and legal, economical, social and cultural and technological factors. 

The paper "Consumer Responses to Service Failure" is a perfect example of a Marketing Case Study. Marketing in business is one thing that every manager who wants to achieve excellence cannot avoid. Quality service delivery can only be achieved if the service provider understands the expectations of its customers and strives to offer that which is required. 

The paper "Market Behavior of the 3G and 4G Devices " is a good example of a marketing case study. Different research activities have been conducted with different people to determine the service quality in the various aspects of Telecommunication. This mainly involves the analysis of various services quality of the industry to the customers.

The paper "Marketing Plan for Pretty Girl Company" is a great example of a marketing case study. Pretty Girl Company is a company that intends to produce and market different wears for young girls in the market. The wears will be girl-child oriented and should be modern in such a way that they can be expected to the stands of the modern-urban girl-child.

The paper "The Comparison of Zara and H&Ms Internet Marketing" is an outstanding example of a marketing case study. The fashion industry is ever-changing, hence the need to have a strategy which ensures that fashion retailers are able to communicate to the market about the latest fashion designs in the market.

The paper "Individual Brand Plan for Last Chance " is a good example of a marketing case study. Companies looking towards long term profitability and growth have to look towards determining the manner in which brand awareness will be generated and the strategies that will be used to increase brand equity.

The paper "Global Marketing Plan for Samsung Mobile Phones " is a perfect example of a marketing case study. This report presents a marketing plan for a Samsung mobile phone with reference to the findings of a previously conducted situation analysis. From the situation analysis, it was established that the European and United States markets present significant opportunities that Samsung mobile can capitalise on to develop its brand equity.

The paper "The Impact of Consumer Behaviour when Selecting a Holiday Destination" is an outstanding example of marketing coursework. The key essential decisions made by holiday-goers includes; whether to travel, to where and what to do, the right time to travel, the length of stay as well as intended amount to spend.

The paper "The Success in Promoting Company's Market: Case of Nestle Milo" is a good example of a marketing case study. This report analyses the target market of Nestle Milo, an Australian company that was established in the 1930s. It was created using domestic milk knowledge together with cocoa expertise. The product is named after a character in Greece known as Milo known for his energy.

The paper "Market Audit Report of Arnotts’s Tim Tam" is a good example of a marketing case study. The following report discusses how Arnotts’s has utilized its marketing mix to promote Tim Tam chocolates and maintain a large market share. The Tim Tam chocolates, which have been in the market for several decades, face increased competition than before.

The paper "Advertising Planning Portfolio" is a perfect example of marketing coursework. Planning is a fundamental aspect of all endeavors. This is because; it facilitates a smooth flow of events from the beginning to the end. In addition, planning negates omission of any kind and ensures that activities follow the required chronological order.

The paper "Marketing Strategy Report for Nokia Corporation " is a good example of a marketing case study. Nokia is widely known as a successful mobile phone manufacturer all over the world. Notably, the company has been a leader in mobile phone telecommunications due to its vast experience in mobile telephony, innovations and its robustness in scientific marketing strategies.

The paper "Cadbury Drinking Chocolate Australian Marketing " is a wonderful example of a Marketing Case Study. The purpose of this report is to conduct market auditing of Cadbury drinking chocolate. The report helps to identify the target market of the product and to assess how the target market will be segmented. 

The paper "Strategic Integrated Marketing Communications" is a wonderful example of a Marketing Business Plan. Market research is an organization of efforts into gathering information about customers or markets. Sometimes market research is utilized interchangeably with marketing research in that it links the customers, public and consumers to the marketer.

The paper "Evaluation Of Marketing Communications " is a wonderful example of a Marketing Case Study. Based on the data presented on the data matrix and the information gathered concerning the situation of San churros internet marketing communication as well as that of its other close four competitors, i.e. star bucks, Mac Donald, Koko black and café brunette, and later evaluate its effectiveness.