Different Marketing Communications Tools - Assignment Example

No Puncture Tyres Contents Contents 2 Task 3 a) 3 b) 4 Task 2 5 a) 5 b) 7 Task 3 8 Task 4 10 References 12 Task a) The role of marketing in the new division will go to be very high. Marketing is very much important for any new products. In the modern world any new products need significant marketing to draw the attention of customers. The no puncture tyre is a new division especially created for puncture less tyre. Tyre puncturing is serious problem for all the vehicle owners. It may be in business sector, office sector, industry manufacturing, education sector and may be the in the case of personal vehicle. It is a serious headache for any areas. This new product designed by No Puncture Tyres is going address those concerns. In this case the role of marketing is immense. A new product is designed it is very important to communicate those product properly to the targeted customers. This communication can be done with the help of marketing. The new division related with this product must come up with different marketing strategy for the new puncture less tires. The role of the marketing is very vital in terms of selling the new products and earning revenue. Marketing plays a very important role to convince the new concept of the new product like puncture less tires to the customers. Different kind of marketing would able to give lots of details to the customers about the new puncture less tyres. It is a revolutionary innovation by Poly-Research to come up with this new idea. The company has set a separate division for the new innovation. This separate division needs its own style of marketing only focusing towards the new product. There are lots of new innovation are coming daily in the market but all those innovation are not getting success in the market. It is being noticed that well marketed innovation are generally get success in the market. In this case of puncture less tyres there is no doubt that a good marketing is required to promote this revolutionary innovation (Cunningham and Harney, 2012, pp. 67-75). Marketing is very important for creating a picture about the product in the mind of customers. It would help the company to get customer attentions and different queries related to the new product. Role of marketing is very important in terms positioning the new puncture less tyre to the customer mind. The idea is superb and any superb idea backed up by proper marketing can be a lethal combination for getting long term profit or revenue from the puncture less tyres. Marketing would focus on the different positive aspects of the product and would help the product in terms of selling. Marketing is a very important communication process for any new products. It is generally being noticed that marketing have a significant role in terms of selling any new product like Puncture-Less Tyres. The role of marketing of puncture less tyre is unquestionable and would be decisive for the product in terms performing in the market. The main role would be to market the new product i.e. puncture less tyre to the targeted market very simply and clearly showing all the benefits of the new product. The role of marketing cannot be avoided at any stretch of imaginations. The role of marketing especially enhance in the case of new product like puncture-less tyres. Marketing would enhance the importance of the new product. b) The main focus and aim of the company must be marinating product quality for getting customer satisfaction for the longer period of time. The company is coming up with a new idea and innovation it means that the company is focusing on innovation and creativity but company must focus on the quality of the newly developed product i.e. puncture less tyres. Quality should be the main focus area for the company. It is the thing that cannot be compromised at any moment. Innovation must be backed up by good quality of products. The company must be very much oriented and focus about the quality of the new product. The product is on the introduction stage of its life cycle. This stage needs lots of nurturing in terms of marketing, investments. Company must do all the adjustments as the product is new and is in introduction stage. It can go with the existing customers of Poly-Research. It would help the company to reduce some cost in terms of finding customers. This the stage of the product life cycle where the company must give heist effort for the new product i.e. puncture less tyre. In this stage of the product life cycle return may be less but this the foundation period of the new product. The company must be very focus and well oriented regarding its product quality, marketing and customer satisfaction. The company must give serious importance to all the different findings came out from the market research. The company must be very much oriented and its focus must be very high. There is no short cuts way to get the success out of newly developed product like puncture-less tyres. Task 2 a) Marketing mix will be done on the basis of 4 P’s, those 4 P’s are Product, Price, Promotion, Place. This product has Polyurethane mix in a solidified form builds a synthetic core inside the vehicle’s tyre. It would be puncture less in nature there is no concern for tyre getting flattens out. This tyre would not have a problem from nail. It is often being noticed that normal tyres are punctured by nails in the road. But in the new product there is no effect of nails on this new product. This product can even bear the brunt of glass pieces. Glass pieces would not be able to damage the tyre. The product is using such kind of material that even bullet cannot herm its health. It is a revolutionary product in nature. It makes the maintenance of the product very low. It saves lots of time for maintenance. In normal tyres pressure are need to be checked after regular interval but in this new product there is no need to check tyre pressure. The tyre can cover 35 mile/hr. The product is very unique. It would reduce all the problems regarding to tyre puncture. It is very difficult to get any substitute product like this. This product would bring a new dawn for all types of vehicle users. Price is a very important marketing mix for the puncture less tyre. It is generally being noticed that punctured tyre of a huge quarry vehicle can cost up to £5,000. It is sometime not repairable also. A punctured tyre can hold up important works that can directly impact the revenue. So the price of the no puncture tyre may be costly in nature but it would be a long time permanent solution. It will zero the price of repair and replacement of tyre. It would save all the expenses related with repairing and servicing. Servicing can cost for 3-4 days. The new product would save all those days and it would indirectly affect the pocket of customers in a positive way in terms of paying money. Customers may have to pay one time large amount of money but the it would long lasting and there would not be any repairing or replacement cost for this new product. Promotion is also an important marketing mix for the puncture less tyre. It is a new product. It needs proper promotions in the market. No Puncture Tyres must design a proper promotional strategy targeting farmers, physically handicapped people for their movement aid. It can target different motor cycle companies also. Golf cart owner can be a targeted customer. Promotion can be done in different websites also. It can make strategic allies with scooter manufacturers. Promotion of the puncture-less tyre must be done in a precise manner. The company must promote its new product in such a way which is suitable for its targeted customers. Place is also a very important marketing mix for the puncture less tyres. It would clearly defined that where the products are going to be launched. The main USP of the product is it is puncture less. Puncture is a very serious problem where roads are with high terrain and very poor in quality. This new product i.e. Puncture less tyre can be placed in the hilly region where terrain are high. It can be launch even in all terrain where the puncture is a serious problem for vehicle owner. There is a huge market as far as placing is concern of the new product. This new product has immense scope as far as placing is concern. b) Puncture-Less Tyre is a revolutionary concept. It can be very successful with the flavour of service marketing. Offering proper service is very important for getting customer satisfaction. Service marketing would add extra bit of advantage to this wonderful innovation. It can give a pre sale service to its customers. In this stage the company would demonstrate all the pros and cons of the new product i.e. puncture less- tyre. In this stage of the service the company personnel would give every details regarding the new product through internet or physically. It can offer test drive of vehicle by using puncture less tyres. Customer become convince about the product. Then the selling is being done. After the sales, service is very important. It is called post sales service. In this stage of service company personnel would assist the customer in terms of different needs like usage of the tyre, fitting of the tyre, cleaning of the tyre etc. This after sales service would be the image maker of the company. The concept is new so different queries would be generated in the mind of customers, as part of the after sales service company must answer those question. With a proper after sales services customers would be very much satisfied about the new product. Satisfied existing customer can advocate for the new product in the market. It would certainly increase the sale of the new product. Service marketing can act as icing on the cake for the new product. It would also provide a unique competitive edge for the company in the ever changing world of business. Task 3 Different marketing communications tools are discussed below. Advertising’s can be an effective marketing communication tool creating awareness about the new product. Advertisement would also help to promote puncture less-tyre and its services and it would promote the company. A clear and simple advertising can be very effective marketing tool for the company to communicate its product in the market among customers. It would be very effective with its continuous presence in the radio and T.V. A well designed advertising can left a long term significant marks in the customer’s mind. Email campaigns can be a very effective marketing tool for marketing communication. With this kind of marketing communication tool the company can communicate with customers very easily. It would reduce lots of time and money for the company. With this communication tool the company can communicate in a detail manner with the customers. Mailings would help for promoting any major communication messages. It is very effective marketing communication tool which can address lots of customer at a single go. It is a very direct kind of marketing communication tool. It would help the company to communicate with different automobile manufacturing companies. This kind of communication tools is less expensive in nature. This kind of communication tools can easily communicate message to its customers. It would help the company to send a detailed communication about the new product i.e. puncture less tyres. Social Media marketing can be another tool that can be used by the company to communicate its message to the customers. This marketing communication tool is very much new in trend. People are using this trend heavily. Lots of people and companies are regularly following social media. It is a very effective marketing communication tool for ‘No Puncture Tyres’. This marketing tool is very modern and less expensive in nature. It can address lots of potential customers for the new product i.e. punctures less- tyres. Social media attracts lots of young people who can be potential customers for the company. This kind of social media knows no boundary of different countries. It can be very effective for the global market penetration. Lots of people feel attraction about different products after noticing on social media sites. There is no doubt that social media can be a very important marketing communication tool for the company (Fitzroy and Herbert, 2007, pp. 89-96). Trade shows and seminars can be very effective marketing communication tool for the company. In trade shows lots of different companies come together for exhibiting different products. It attaches lots of business houses under one roof. This kind of shows can be a very be effective for the company to communicate its products in the market. These are the places where the company can showcase its new innovation. Generally lots of decision maker of the different company come together to visit different new innovations and technologies. Those decision makers often take up different innovative ideas for their own businesses from those seminars and trade shows. It may open a new window for the company. This marketing communication tool is expensive in nature. It may impact the mind of customers significantly about the new puncture- less tyres. It may leave large impact in the mind of customers as they can physically realise the product in a seminar or trade show. Newsletters and Catalogues can be effective marketing communication tool for the company. It can be distributed to the target customer of the new products. This kind of catalogues is having all the details and dimension about the new products. Customer can easily realise the new product. The product is unique in nature. Catalogues and news letter can effectively communicate the uniqueness of the product to the customers. This marketing communication tool is not very expensive in nature (Abrams and Abrams, 2003, pp. 156-161). Print media can also be an effective marketing communication tool for the company. Print media includes different news papers, magazines, books etc. Lots of people read different news paper on a daily basis. This can be a very appropriate marketing communication tool for the company. One advertisement in the news paper can draw lots of customer’s attention. There are lots magazine related with new innovations and technologies (Doyle and Stern, 2006, p. 62). Many people read these kinds of magazines. This kind of marketing communication tools can influence lots of customers in terms of their buying behaviour. The company can use this media as marketing communication tool. This marketing communication tool is not very expensive in nature. There are lots of other marketing communication tools are available but the above written tools are more suitable for the company to market the new puncture- less tyres. The company must invest in a calculated way for its marketing. Task 4 Proper marketing would drive the sales of the new product immensely. The above written different marketing communication tools would be converted into sales (OaShaughnessy, 1995, pp. 27-35). All the different communication tools for marketing have the single objective that is earning sales. Marketing would help the product to gain attention of huge base of potential customers. As the potential customers became aware about the new puncture- fewer tyres by different marketing communication tools chances get automatically increased for selling the product. On the other hand if the company do not bother to promote the product properly, potential customers will not be aware of the new product and there is no scope of sales of that product. Proper marketing and sales are compatible with each other. Service marketing can enhance the effect of normal marketing which can result in a more growth in sales of the new product. Marketing can be defined as one of the main reason for sales. Marketing would involve lots of potential customers which can be converted into sales. Marketing is making aware about the new product which is resulting into sales. Marketing has dual effect on the sales. If the marketing is proper for the puncture-less tyres then it would result in good sales on the other hand a confusing complex marketing can be counterproductive in terms the company’s sales. It is very important that the company must come up with very simple and clear marketing strategy for sustainable growth in sales (Hutt and Speh, 2012, pp. 123-127). Relationship between sales personnel from the company and potential buyers must be very warm and professional. Close relationship is very important to sale and purchase any product. Close relationship would help the sales personnel to convince the potential customers about the products. Customers would believe sales personnel. Mutual believe and understanding is very important for both parties. Professional relationship with customers would help the sales personnel to work for the betterment of two parties. Good healthy relationship between sales personnel and the potential buyer is a very important and desired criterion for the company. Potential buyers are the external but very important stake holders of the company. It is very important for company’s sales personnel to build the bridge between them and potential buyers. Proper relationship would be a key to success for puncture-less tyres. It is the sales personnel of the company who would provide all the details physically or with the help of internet to the potential buyers. Cordial relationship with potential buyers is must for the sales personnel as they are the front line staff of the company. Maintaining relationship is very important for sales personnel for getting good business out of potential buyers. There is no substitute of maintaining relationship between sales personnel of the company and potential buyers. It is very important for the betterment of the new product that there must be a good relationship between sales personnel and potential customers for the new product. Good relationship between sales personnel and potential customers is an extra advantage for any company. Relationship between sales personnel and potential buyers works as a delicate fabric between internal and external stake holders. References Abrams, R. and Abrams, R. M. 2003. The Successful Business Plan: Secrets & Strategies. Toranto: The Planning Shop. Chaston, I. 2004. Knowledge-Based Marketing: The 21st Century Competitive Edge. New Delhi: SAGE. Cunningham, J. and Harney, B. 2012. Strategy and Strategists. London: Oxford University Press. Doyle, P. and Stern, P. 2006. Marketing Management and Strategy. England: Financial Times/Prentice Hall. Fitzroy, P. and Herbert, J. M. 2007. Strategic Management: Creating Value in a Turbulent World. New York: John Wiley & Sons. Hutt, M. D. and Speh, T. W. 2012. Business Marketing Management: B2b. New York: Cengage Learning. Kozami, A. 2002. Business Policy and Strategic Management, 2e. New Delhi: Tata McGraw-Hill Education. OaShaughnessy, J. 1995. Competitive Marketing: A Strategic Approach: Routledge. Read More