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Marketing Essays

Result for Subject Marketing:
19895 essays
Product Modification Strategies Used by Food Companies Marketing Case Study
7 pages (2305 words) , Download 0 , Case Study
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The paper "Product Modification Strategies Used by Food Companies " is a wonderful example of a Marketing Case Study. This report presents Burger Hut as the product for analysis. In light of this, the report presents a marketing strategy Burger Hut can do to reach its target market. The launching of the products has to take consideration of decision making. 
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Business Intelligence - Tesla Motor Marketing Case Study
8 pages (2252 words) , Download 1 , Case Study
Free
The paper "Business Intelligence - Tesla Motor" is a perfect example of a marketing case study. Tesla Motor is a producer of electric cars that have been in operation since 2003 following the collaborative practices of the engineers in Silicon Valley. The engineers were on a mission to make a product that would prove the potential of electric vehicles acting as a substitute for the fuel-powered automotive.
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Atlas-Copcos Management of Its Entry Strategy Marketing Assignment
12 pages (3221 words) , Download 0 , Assignment
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The paper "Atlas-Copco’s Management of Its Entry Strategy " is a good example of a marketing assignment. Atlas-Copco’s management of its entry strategy is average. To begin with, the company transplanted a channel without any modification to a new region. This according to Coughlan et al (2006) is likely to result in failure due to emerging demand-supply gaps.
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How Has Atlas Copco Managed Its Market Entry Marketing Assignment
10 pages (2808 words) , Download 0 , Assignment
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Generally speaking, the paper "How Has Atlas Copco Managed Its Market Entry" is a great example of a marketing assignment. The entry of Atlas Copco into the market can be described as average. It is average because Atlas Copco managed to excel where other foreign compressor manufacturers had failed.
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International Marketing Campaigns in Tourism - Malaysia vs Australia Marketing Case Study
6 pages (1693 words) , Download 0 , Case Study
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The paper "International Marketing Campaigns in Tourism - Malaysia vs Australia" is a great example of a marketing case study. The purpose of this presentation is to compare two international marketing campaigns, and for this, the tourism marketing campaigns of Malaysia and Australia have been selected.
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Nescafe Gold and Maccona New Inspirations Range Communication Objectives Marketing Case Study
6 pages (1689 words) , Download 0 , Case Study
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The paper "Nescafe Gold and Maccona New Inspirations Range Communication Objectives" is a perfect example of a marketing case study. Critique elements of the communication piece for the two brands in terms of the communications objectives, creative strategies & tactics used as well as target customer and market partitioning/ competitive frame.
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WWF Campaign Earth Hour Marketing Case Study
7 pages (1985 words) , Download 1 , Case Study
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The paper "WWF Campaign Earth Hour" is a good example of a marketing case study. WWF is an organization which has been entrusted with the task of looking after the environment and highlighting issues which have an effect on the habitat. The Earth Hour campaign is an example in that direction which brings forward the notion that all economies need to look towards developing a system.
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Situation Analysis and Marketing Objectives for Adidas Company Marketing Case Study
6 pages (1845 words) , Download 0 , Case Study
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The paper "Situation Analysis and Marketing Objectives for Adidas Company" is a perfect example of a marketing case study. Adidas is one of the largest sports apparel manufacturers in Europe. The focus of this report will be on providing a situational analysis based on the internal and external analysis of the environment that Adidas operates in.
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Marketing Plan for Nokia C Series Marketing Case Study
10 pages (2723 words) , Download 0 , Case Study
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The paper "Marketing Plan for Nokia C Series" is a perfect example of a marketing case study. Nokia is in the mobile handset business and has grown and established its network over different places. The company has been able to spread its network over the world and has enabled itself to be one of the handset providers in the world.
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Marketing Project for Qantas Airlines Marketing Case Study
21 pages (6388 words) , Download 1 , Case Study
The paper 'Marketing Project for Qantas Airlines" is a good example of a marketing case study. Qantas was established in 1920 but was only operating in Queensland and Northern territory. From the beginning, it was only operating with biplanes which used to carry one or two passengers in open cockpit and has progressed to airbus A380s carrying 450 passengers around the world.
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Marketing Plan for Kimpesiki Hotel in Dubai Marketing Case Study
8 pages (2379 words) , Download 0 , Case Study
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The paper "Marketing Plan for Kimpesiki Hotel in Dubai " is a good example of a marketing case study. Kempinski Hotel Mall of the Emirates is the global third biggest indoor ski resort with one of the globe’s longest indoor ski slopes and the largest covered snow park. Also connected to the largest shopping mall outside North America, this truly exclusive five-star luxury hotel is set to be a destination in itself.
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SWOT and PESTEL Analysis of Qantas Airways Marketing Case Study
6 pages (1595 words) , Download 0 , Case Study
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The paper "SWOT and PESTEL Analysis of Qantas Airways " is a great example of a marketing case study. Qantas Airways which performs in the different sector of the airline industry is looking towards aiming the people who are price-conscious. The company has an aggressive marketing strategy and is looking towards becoming a cost leader and differentiator.
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Customer Relationship Marketing in KFC Restaurant Australia Marketing Case Study
15 pages (4197 words) , Download 0 , Case Study
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The paper "Customer Relationship Marketing in KFC Restaurant Australia" is an outstanding example of a marketing case study. Priority in marketing has shifted from just delivering the ‘right’ product to satisfying the customers who consume the services or products. Customer relationship marketing has turned up to be an effective way by which organizations today are able to attract, and retain their customers in their target market.
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Impacts of Social Networking on Shopping Behaviors Marketing
20 pages (5277 words) , Download 1
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The paper "Impacts of Social Networking on Shopping Behaviors" is a good example of a marketing capstone project. Aim: The main aim of this research paper is to assess how social networking impacts shopping behaviors. The research, therefore, seeks to understand if there is any difference between the perception of real and virtual products on the part of consumers with regard to social networking.
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Lifestyle Market Segmentation Marketing Case Study
12 pages (3344 words) , Download 0 , Case Study
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The paper "Lifestyle Market Segmentation" is a wonderful example of a Marketing Case Study. Lifestyle advertising is that form of marketing whereby the form of advertisement in limelight associates a product, service or destination with some way of life such as that which includes glamour, excitement, recreation, reliability and many other things that make the heaven on earth. 
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Developing A Social Marketing Campaign Marketing Case Study
11 pages (3070 words) , Download 0 , Case Study
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The paper "Developing A Social Marketing Campaign " is a perfect example of a Marketing Case Study. The internet is a neural tool that was initially designed to facilitate and aid research mainly amongst military agencies and academic institutions. The way some individuals utilize this tool, however, has raised eyebrows amongst the Internet addiction community. 
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Establish And Adjust The Marketing Mix Marketing Case Study
8 pages (2451 words) , Download 0 , Case Study
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The paper "Establish And Adjust The Marketing Mix " is a wonderful example of a Marketing Case Study. Apple Inc is one of the leading companies in the Personal computer and mobile gadgets industry. The company began in 1976 and was founded by Steve Jobs. Over the years, the company has had an exceptional reputation in the electronic sector. 
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Decomposing the Effects of Direct Advertising Marketing
12 pages (3886 words) , Download 0
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The paper "Decomposing the Effects of Direct Advertising" is a great example of a Marketing Business Plan. Eywa is a company based in Australia and is involved in producing natural chemical-free skin as well as body care products that only contain organic ingredients. These ingredients are largely selected for their definable skin rejuvenating properties. 
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Service Quality and Customer Satisfaction Marketing Case Study
9 pages (2760 words) , Download 0 , Case Study
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The paper "Service Quality and Customer Satisfaction" is a wonderful example of a Marketing Case Study. It is an apparent fact that the contemporary business environment mostly in service marketing is characterized by extensive competition. The creation, maintenance as well as enhancement of long-term consumer relationships is perceived as a foundation of successful performance. 
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Essentials of Services Marketing Marketing Case Study
11 pages (4052 words) , Download 0 , Case Study
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The paper "Essentials of Services Marketing" is a perfect example of a Marketing Case Study. Service encounter is an important moment when a consumer interacts with the firm directly. The report involves an analysis of various service encounters. Every encounter proves to be unique in regard to the changes in environmental situations as well as the behavior of consumers.  
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Community Relationship Management and Social Media Marketing Case Study
6 pages (1757 words) , Download 0 , Case Study
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The paper "Community Relationship Management and Social Media" is a great example of a Marketing Case Study. Apple Inc. brand is a multinational corporation founded in 1976 and headquartered in California which basically deals with designing, developing and selling consumer electronics, personal computers, and computer software. 
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The Consumer Society and the Future of the Earth Marketing Assignment
6 pages (1767 words) , Download 0 , Assignment
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The paper "The Consumer Society and the Future of the Earth" is a perfect example of a Marketing Assignment. This paper aims to distinguish the ethical issues that have in marketing targeted to children. Such unethical habits and marketing implications have become a controversial issue that increases at an alarming rate among countries. 
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Integrated Marketing Communication of Triumph Bonneville Motorcycles Marketing Case Study
11 pages (3029 words) , Download 0 , Case Study
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The paper "Integrated Marketing Communication of Triumph Bonneville Motorcycles " is an outstanding example of a marketing case study. This research paper intends to look at an analysis of the potential expansion of the Triumph Bonneville Motorcycles to other countries and to reach great or large numbers of the clients across the world.
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Marketing Report on Land Rover & Land Cruiser Marketing Case Study
12 pages (3349 words) , Download 0 , Case Study
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The paper "Marketing Report on Land Rover & Land Cruiser" is an outstanding example of a marketing case study. The automobile has enabled people to travel from one place to another however in recent times automobile has captured a larger market segment ranging from the necessity to luxury. The first automobile was invented and designed in Germany during the 1880s which was powered by an internal combustion engine.
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Service Scenarios in Dodo Australia, Hungry Jacks, Thrifty Car Rentals, Australia Post and Apple Marketing Case Study
9 pages (2507 words) , Download 0 , Case Study
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The paper "Service Scenarios in Dodo Australia, Hungry Jacks, Thrifty Car rentals, Australia Post and Apple" is a great example of a marketing case study. With the liberalization of markets and easier access to consumers, businesses are always doing their best to attract as many consumers as possible. In this view, their main aim is to maintain and grow market share with incumbent consumer satisfaction.
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Virgin Mobile, McDonalds Australia, National Australian Bank Marketing Case Study
13 pages (4412 words) , Download 0 , Case Study
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In general, the paper "Virgin Mobile, McDonalds Australia, National Australian Bank" is a perfect example of a marketing case study. Services are undoubtedly integral in any economy today. It’s also true that services have become the fastest-growing component of international trade (Lovelock et al, 2011).
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Situational Analysis of the Company Qantas Airways Limited at the Macro Level Marketing Case Study
8 pages (2320 words) , Download 0 , Case Study
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The paper "Situational Analysis of the Company Qantas Airways Limited at the Macro Level" is a good example of a marketing case study. Qantas Airways Limited is one of the world’s most competitive air carriers providing its clients with both passenger and cargo transport. The company is facing stiff competition from other flier companies such as the fly emirates and the Etihad companies.
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Marketing Mix for Smiths Original Potato Chips Marketing
9 pages (2337 words) , Download 2
Free
The paper “Marketing Mix for Smiths Original Potato Chips” is an actual example of a report on marketing. This paper is intended to examine the marketing mix of Smiths Original Potato Chips in the Australian market in order to provide a detailed evaluation of the effectiveness of the product as a response to the product’s target market needs.  
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Social Marketing Campaign on Domestic Violence Marketing
7 pages (2010 words) , Download 0
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The paper “Social Marketing Campaign on Domestic Violence” is a breathtaking example of a report on marketing. Various social marketing campaigns exist especially on the issue of domestic violence. This is one of the areas that attract potential researchers due to its effects on society. It is worth noting that domestic violence does not spare anyone in the family once it occurs.  
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International Market Assessment, Selection, and Market Entry Marketing Essay
16 pages (4521 words) , Download 0 , Essay
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Entering a foreign market is a process that must be taken a bit by bit: getting market information, and examining the information itself, as compared to the late entrants (Tan, 1047). However, new entrants may as well achieve something by implementing different marketing as well as positioning strategies. Pioneers in nearly all industries are influential.
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Market Penetration of the Brands - Millys Cheeses, Little Barrel, Cow Creed, Udder Fun, Geraldines, and Red Dog Marketing Assignment
9 pages (1544 words) , Download 0 , Assignment
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The paper “Market Penetration of the Brands - Milly’s Cheeses, Little Barrel, Cow Creed, Udder Fun, Geraldine’s, and Red Dog” is an informative example of an assignment on marketing. Market analysis involves collecting data on the market trends of some of the important market variables and thereafter analyzing them to make important conclusions that are relevant for a firm’s strategic options.
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Market Analysis of the Smart in Australia Marketing
6 pages (1817 words) , Download 0
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The paper “Market Analysis of the Smart in Australia” is a convincing example of a report on marketing. Classy and compact, the Smart car is the ultimate car for the present-day motorist, providing unbeatable functionality and fuel economy, as well as, the elegance that comes with the unmatched Mercedes- Benz brand.  
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Factors Influencing Consumer Behaviour and Purchasing Decisions Marketing Essay
7 pages (2023 words) , Download 0 , Essay
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The paper “Factors Influencing Consumer Behaviour and Purchasing Decisions” is a motivating example of an essay on marketing. Marketing is an important undertaking in any business organization. It creates a platform which enables the interaction with the consumers in the market. Consequently, important insights on the market requirements and consumers’ needs and preferences are derived.  
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Consumer Behavior and Marketing Development Strategy Marketing Literature review
9 pages (2576 words) , Download 0 , Literature review
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The paper “Consumer Behavior and Marketing Development Strategy” is a delightful example of a literature review on marketing. In recent years, Globalization has increased tremendously increasing competition in many sectors of the economy. The consumers are finding alternatives due to the entry of many companies making the same products in the markets.
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Problems Facing Consumer in Accepting or Using New Products and Services at Emas Restaurant Marketing
18 pages (5200 words) , Download 0
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The paper “Problems Facing Consumer in Accepting or Using New Products and Services at Emas Restaurant” is a fascinating example of a report on marketing. Emas Restaurant is located in Burwood Highway, Burwood in Victoria. The restaurant specializes in seafood and is attributed to Malaysian dishes and cuisines.  
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Love Food Hate Waste Creative Campaign - Client, Supporting Agencies, Strategy and Plan Marketing
13 pages (3449 words) , Download 0
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The paper “Love Food Hate Waste - Creative Campaign Client, Supporting Agencies, Strategy and Plan” is a cogent example of a report on marketing. The Love Food Hate Waste is a campaign in New South Wales was launched by Environment Protection Authority in May 2010. The main aim of this campaign is to help NSW households familiarize with and tackle the issue of food waste.  
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Segmentation Analysis of Buyer Behavior Marketing Literature review
12 pages (3183 words) , Download 0 , Literature review
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The paper “Segmentation Analysis of Buyer Behavior” is an inspiring example of a literature review on marketing. The pride in every man in Australia has been the ownership of a vehicle, especially the Volkswagen brand. The choice has been necessitated by the Volkswagen Financial Services Australia (VWFS).  
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Nestle Australia - Company's Goals and Objectives, Market Share, Positioning, Market Analysis, Buyer Behavior Marketing
8 pages (2342 words) , Download 1
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The paper “Nestle Australia – Company’s Goals and Objectives, Market share, Positioning, Market Analysis, Buyer Behavior” is a delightful example of a report on marketing. Companies need to be aware of the environment at which they are performing their business, so they carry out PEST analysis and SWOT analysis as well.  
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George Clooney's Brand Strategy Marketing
11 pages (2934 words) , Download 0
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The paper “George Clooney’s Brand Strategy” is a pathetic example of a report on marketing. The dream of every organization is to control the largest market share for its product compares to similar products from competitors. The best tool to achieve differentiation and positioning with a market is through branding. Branding not only identifies a product but also markets it.  
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Nike's Segmentation, Targeting and Positioning on the Tennis Market Marketing
9 pages (2677 words) , Download 5
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The paper “Nike’s Segmentation, Targeting and Positioning on the Tennis Market” is an impressive example of a report on marketing. In the recent past, tennis and other sports have been offering an attractive market for many companies that are producing sportswear and other sports accessories. The tennis market is growing rapidly and this is the hot point for various marketing organizations.  
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Insight Vacations - Situational Analysis, Environmental Factors, E-Marketing Strategic Planning Marketing
6 pages (1263 words) , Download 1
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The paper “Insight Vacations - Situational Analysis, Environmental Factors, E-Marketing Strategic Planning” is a well-turned example of a business plan on marketing. Insight Vacations operates under the tourism industry in Australia. The tourism sector in Australia contributes considerably to the overall economy of the country, mainly through the creation of employment opportunities.  
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Intent Marketing at Travel Associates Marketing Essay
6 pages (1933 words) , Download 0 , Essay
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Travel Associates has a total national network comprising of one hundred and twenty consultants who offer the clients a genuine passion and love for travel, a wealth of experience in the industry, and also numerous years of actual firsthand knowledge regarding destinations. At Travel Associates, they believe that travel is their passion.
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New World Wine - Sales, Marketing and Branding Marketing Case Study
6 pages (1858 words) , Download 0 , Case Study
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The paper “New World Wine - Sales, Marketing and Branding” is an engrossing example of a case study on marketing. Production of New World wines is predominant in regions of the globe that have of late become famous winemakers. Australia, United States, Argentina, Hong Kong, Canada, New Zealand, Chile, South Africa, and Mexico are all New World wines makers.
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Building Organizational Reputation in the Australian Markets Marketing Essay
13 pages (3575 words) , Download 0 , Essay
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the Environmental Protection Authority (EPA) created an awareness program for promoting sustainable development through the NSW government’s environmental councils entitled, Love Food, Hate Wastes. The program targeted women, college students, bachelors, and their households for food waste control in NSW, Australia.
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Consumer Behaviour of Provenance Restaurant Marketing Case Study
16 pages (4978 words) , Download 0 , Case Study
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The paper "Consumer Behaviour of Provenance Restaurant " is a good example of a marketing case study. Provenance Restaurant was built in 1856 during the gold rush in the old bank of Australasia. It is located at 86 Ford St, Beechworth, Victoria. The hotel dining rooms are 6m grandiose ceilings, original arched windows and ornate rosettes.
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International Marketing Opportunity Analysis of Harvey Norman Marketing Case Study
6 pages (1767 words) , Download 0 , Case Study
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The paper "International Marketing Opportunity Analysis of Harvey Norman " is a great example of a marketing case study. Harvey Norman is a large retailer with its headquarters in Australia. The company has more than 270 stores in different parts of the world which deal with discounted furniture, beddings and electronics.
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Marketing Audit Report of McCain Frozen Pizza Marketing Case Study
12 pages (4379 words) , Download 0 , Case Study
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The paper "Marketing Audit Report of McCain Frozen Pizza" is a perfect example of a marketing case study. McCain Frozen Pizza is an international leader in the production of frozen food. The company is an employer of more than 20, 000 people and operates about 50 production facilities in the world (Yung 2012, p. 2).
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FPA Consumer Advertising Campaign Marketing Case Study
7 pages (2045 words) , Download 0 , Case Study
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The paper "FPA Consumer Advertising Campaign " is a perfect example of a marketing case study. These communication pieces display life not to be complex in terms of financial planning; these ads inform Australians that regardless of how complex their financial situations might be, they can be turned around and work for better.
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Colgate-Palmolive Australia Pty Ltd Target Market Marketing Case Study
9 pages (2520 words) , Download 1 , Case Study
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The paper "Colgate-Palmolive Australia Pty Ltd Target Market" is a good example of a marketing case study. Business success is defined by the level of profits generated by a company or an organization. Given the fact that the main aim of every business is to maximize profits, companies and organizations usual set some strategies that direct them to their desired level of success.
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Brand Equity and Associated Metrics in Marketing Marketing Coursework
9 pages (2609 words) , Download 0 , Coursework
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The paper "Brand Equity and Associated Metrics in Marketing" is an outstanding example of marketing coursework. Marketing experts have identified the equity of a brand as being among the most powerful of intangible assets that drive the value of a corporate (Lev 2005). Others are of the opinion that brands are representative of a company’s large assets, commanding about forty percent of a firm’s market value.
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