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Marketing Essays

Result for Subject Marketing:
19702 essays
Aspects of Brand Architecture Models Marketing Essay
7 pages (2087 words) , Download 1 , Essay
Free
The hybrid branding strategy under the international brand architecture model provides a really better model than Aaker model (McLoughlin, 2010). This is because it covers all aspects of the brand. Unlike Aaker model, this model considers the fact that the company is multinational with globalization.
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Implement of Packaging Strategy Marketing Essay
20 pages (5360 words) , Download 0 , Essay
Free
In addition, gaps can also be identified when concerning the cross-cultural aspects and its influences on the efficiency of packaging processes, which is quite noteworthy, as, with the increased extent of globalization, several consumers have become the members of multiple socio-cultural environments, further affecting their brand-identity.
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Marketing Plan for the Next Three Years for BMW i3 Marketing Report
12 pages (4068 words) , Download 0 , Report
Free
An empirical study on the macro-environment required for BMW i3 is presented. The research proceeds with the SWOT and PEST analysis of the BMW i3. An effective marketing plan has been suggested with the help of the Marketing Mix. The project sets a smart objective of the percentage of sales expected after three years of launch and has ended with an estimation of the budget.
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The Relevance of Segmentation to Waitrose Supermarket Marketing Essay
7 pages (1923 words) , Download 4 , Essay
Free
Waitrose successfully researched this perception and has undertaken many activities for maintaining a greener image. The brand has also been sponsoring numerous social programs. The grocery chain actively promotes British products as well as distributes unique and high-quality products by partnering with dairies and farms.
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Health as a Social Good in China Marketing Literature review
12 pages (4218 words) , Download 0 , Literature review
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The above chart shows the ways through which advertisements directly influence the psychology of the consumers, thereby altering their purchasing decisions. The report of an Australian research study claimed that youth and children are the primary focus of marketing initiatives practiced by fast-food companies.
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Buyer Behaviour Analysis, The Psychology of Buying Marketing Case Study
10 pages (2879 words) , Download 0 , Case Study
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Over a period of 300 years, it has been observed that economists have been researching consumers' buying behavior. In accordance with Michael R. Solomon, “consumer behavior is the study of the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and desires”.
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Factors Influencing Consumers Buying Behavior in Choosing Luxury Brands Marketing Research Proposal
16 pages (5042 words) , Download 0 , Research Proposal
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Luxury is a composite term that requires an in-depth analysis. Some theories that relate consumer behavior, for instance, personal values (i.e. materialism, vanity, desire for uniqueness, ethnocentrism and conformity), social status, and demographic factors like age, purchase frequency and pocket money in the view of consumptions of luxury products should be re-examined. 
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Conducting a Marketing Analysis for Starbucks UK Marketing Case Study
8 pages (2752 words) , Download 1 , Case Study
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In spite of starting operation in the UK and establishing a huge presence in the USA, Starbucks must now consider venturing into the emerging markets. They have recently set their foot in China and India by opening a few stores. They must strategically place their stores all over these countries to earn greater revenues and effectively reach out to the market.
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Market Entry for Primark Marketing Case Study
12 pages (3413 words) , Download 1 , Case Study
Free
The paper “Market Entry for Primark ” is a dramatic example of the marketing case study. This market entry proposal aims at persuading the Board Of Directors of Primark to enter a new global market in Brazil. Brazil is one of the emerging market economies with great economic potential and huge prospects for future economic growth.
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Service Experience Diary and Analysis Marketing Case Study
9 pages (2581 words) , Download 2 , Case Study
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The gap between customers’ expectations and their perception of delivered service has become the principal indicator for determining and assessing the service quality of a particular service provider. Based on the analysis, it is recommended that Tahiti’s Restaurant maintain, if not improve, their level of service delivery. 
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Identification of Best Marketing Strategies Used by Vodafone to Change Trends in Telecom Sector Marketing Research Paper
20 pages (5327 words) , Download 0 , Research Paper
Free
The paper "Identification of Best Marketing Strategies Used by Vodafone to Change Trends in Telecom Sector" is a perfect example of a marketing research paper. In accordance with the title of the proposed research study, it is apparent that this study will intend to identify a few of the best marketing practices implemented or executed by Vodafone to enhance its market share and change the trends in the telecom sector of Qatar.
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The Mission, Vision and Current Position of Dockers Brand Marketing Report
10 pages (2786 words) , Download 0 , Report
Free
This report highlights the Dockers brand's strengths along with weaknesses and opportunities as well as threats. It discusses various significant aspects like determining different potential future positioning options relating to the brand and implementing effective measures towards performing effective internal brand management and new product development activities.
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AcuScan Action Plan Marketing Case Study
10 pages (2653 words) , Download 0 , Case Study
Free
The assumptions of Kelly are based on technological progression and real-time interpretation. Kelly assumed that the marketing executive is attempting to destabilize the authority by talking directly with the product developers. Kelly was that successful product development necessitates better examination, which is quite a time-consuming.
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How E-Marketing Impact on Marketing Area Marketing Essay
8 pages (2429 words) , Download 1 , Essay
Free
Businesses incorporate this ability into their entire strategy (Ginovsky, 2001, p. 8). Situations exist where internet marketing develops to the degree of particular business institutions generate income by making comparisons on various websites commonly referred to by scholars and players in the marketing industry as comparison websites.
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Thinking in Brand Management of Manchester United Football Club Marketing Case Study
7 pages (2012 words) , Download 1 , Case Study
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Out of the sponsorship program, the company will benefit from gaining the reputation of implementing corporate social responsibility (CSR). CSR has become a generally accepted and well-known concept that companies are expected to incorporate. This is terms of having social or environmental concerns in the day the business is being done.
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Mercedes Cars Company in Doha Market Marketing Case Study
6 pages (1637 words) , Download 0 , Case Study
Free
Mercedes Cars Company is eyeing to open a new venture dealership in Doha. It is a German-based company. The company was founded in 1926. The founders of the company were Karl Benz and Paul Daimler. The headquarters of the company is in Stuttgart. The organization can use two types of methods for starting their venture in the Doha market.
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How Effective is Emirates Airline Promotion Mix Marketing Research Paper
21 pages (5745 words) , Research Paper
Nobody downloaded yet
I might come across some problems in between the research like getting information from the website, as not too much detail is provided on the websites, secondly, I might also not get any information from the officials that easily or without requesting along with the reason, which might take longer.
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Trading Blocs and Their Effects on the Globalization of the Marketing Strategies Marketing Essay
8 pages (2568 words) , Download 1 , Essay
Free
The trading blocs enable companies to conduct business across numerous nations by applying integrated global strategies of marketing (Akkya, 2010). These firms follow standardized pricing, product, promotional, communicational, segmenting, targeting and positional strategies because they cater to globalized consumers in markets.
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PESTEL Framework of Volvo and Challenges the Company Is Likely to Face Marketing Case Study
9 pages (2687 words) , Download 1 , Case Study
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Advantages and Disadvantages of Social Marketing Campaign Marketing Essay
7 pages (2027 words) , Download 1 , Essay
Free
The attribution theory in psychology tells about how do people attach meaning to other's behavior, or their own? (McLeaod, 2010). For example, celebrities usually play a significant role in cultivating smoking behaviors among people. Teenagers and children have a tendency to imitate film stars and other celebrities.
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Marketing strategy of ACME Tea and the Marketing Mix Marketing Assignment
15 pages (4282 words) , Download 0 , Assignment
Free
ACME Tea is based in Sri Lanka and manufactures a range of special teas. Joe Blogs, founder of the company is a highly qualified tea taster and has been a part of the tea industry for decades.  The headquarters of the company is located at Ceylon. ACME Tea manufactures its products from the best tea plantations of Sri Lanka.
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Entry Plan of Wal-Mart in Australia Marketing Case Study
6 pages (1662 words) , Download 1 , Case Study
Free
The company may even access fund locally as in Australia, the government openly support foreign investment and the United States is one of its major trading partners. To enjoy these advantages, the company will have to form a management group that will have Australian members as well as hire the Australian workforce as its employees.
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The Marketing Analysis of Samsung Motion Sync Pet Vacuum Cleaners Marketing Report
13 pages (3881 words) , Download 0 , Report
Free
The macro-environment is elaborated with the help of PEST analysis, Porter’s Five Forces, and consumer behavior. STP (Segmentation Targeting and Positioning) concept is also used for demonstrating the marketing concept used by Samsung Motion Sync Pet vacuum cleaners. However, the marketing mix highlights essential parts pertaining to the marketing of Samsung Motion Sync Pet vacuum cleaners.
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Consumer Behavior Marketing Research Paper
6 pages (1590 words) , Download 0 , Research Paper
Free
The survey will be part of the overall research process entailing multiple domains. Such as the research design configuration, comparison of other products and services in the same category and decision making based on the critical success factor and other associated variables that need to be taken into account while launching a new product or service.
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Macrosegmentation Country Attractiveness Marketing Case Study
10 pages (2784 words) , Download 0 , Case Study
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This case study analyzes the entry of McDonald’s in three potential markets of Tunisia, Armenia and Nigeria. So, it can be argued that if McDonald’s can take the advantage of the first-mover facilities in these countries, then it would be profitable for the company. The marketing infrastructure of these three countries will also be evaluated in detail for comparing their attractiveness.  
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E-learning Market growth Rate Marketing Essay
2 pages (597 words) , Download 1 , Essay
Free
With consideration to different kinds of environments, most companies have resolved to the adoption of varied kinds of E- learning solutions that are perceived best for their employees while working at the
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Marketing Planning and Strategy Marketing Assignment
16 pages (4321 words) , Download 0 , Assignment
Free
A market plan is always detailed. Goal settings, analyzing the market situations, market planning involves the creation of market strategies, the monitoring of available resources and allocation of the resources. A market plan is a process strategized to help the organization grow, through the satisfaction of customer’s needs and wants.
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The Global Business Environment Marketing Essay
7 pages (1835 words) , Download 1 , Essay
Free
It is true that an aggressive promotional strategy creates a significant awareness among the target customers. Moreover, it ensures a high brand recall. Therefore, it would be effective for the organizations to adopt and implement a cost-leadership strategy and sales promotion strategy in the business operation process.
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Marketing Report for a Local Entrepreneur Planning Marketing Report
9 pages (2367 words) , Download 1 , Report
Free
The customers are segmented on the basis of social class so the packages regarding fitness and exercise that are offered should justify the people of Hertfordshire carry along while being a part of a particular social class. There are three social classes which are most well defined on the variables of income and status.
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Consumer Behavior and Consumer Behavior Models Marketing Literature review
9 pages (2804 words) , Download 0 , Literature review
Free
Red Bull has been primarily relying on the use of the habit model in which it has availed its brand logo and brand image for attracting the maximum number of consumers. For this purpose, Red Bull’s logo is very important as it has been successful in creating a distinctive market image which is highly essential for a successful market perception of brands.
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Contemporary Issues in Marketing Management Marketing Assignment
8 pages (2363 words) , Download 0 , Assignment
Free
The role played by the broadcast media in influencing the ethical and social marketing policies for an organization is vital. In an Institute of Business Ethics Survey (IBE) of large companies, most of the respondents have identified integrity risk as to the main ethical challenge with regard to social media. Apart from ITC, Nestle is also a big name in the FMCG industry.
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Investing in Internet Advertising Marketing Essay
9 pages (2420 words) , Download 0 , Essay
Free
The paper "Investing in Internet Advertising" is an outstanding example of a marketing essay. Basically, Internet advertising is advertising online. Whether off or online, the primary goal of advertising is to boost profits. Advertising is also intended to raise brand awareness. This paper recommends the company invest in online advertising.
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Markting strategy Marketing Essay
5 pages (1250 words) , Download 1 , Essay
Free
Marketing Strategy Contents Business Challenges and Difficulties 3 Entering Australian Industry 4 Legal Cost and Requirements 5 Market Research and Target Customer Issue 6 Privacy Issues 8 Reference List 9 Business Challenges and Difficulties Since,
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Marketing in a Foreign Country Marketing Coursework
8 pages (2069 words) , Download 0 , Coursework
Free
There are basic elements in the composition of culture, and among them include social structure, communication, language, values and attitudes, and religion. It is through this study that one can understand the effects of culture on business. The aim of this study is to determine how culture would determine product adjustment for success.
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A Significant Difference between Online and Traditional Marketing Exists Marketing Term Paper
6 pages (1660 words) , Download 2 , Term Paper
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Individuals in dissimilar business ventures have employed diverse modes of advertising their products, in an effort to promote their products and services, with an attempt to improve their customer base. Individuals had employed the traditional modes of advertisement, where they utilized the media such as newspapers, radios, and television.
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Analysis of Marketing Principles Marketing Assignment
7 pages (1944 words) , Download 1 , Assignment
Free
As for the elements that are concerned, there seem to exist multiple elements that effectively contribute to the marketing process of this beverage manufacturing brand. Adding to that, these elements significantly contribute in terms of creating appreciable value provided for the customers. Some of these elements have been described as under.
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The Influences Affecting Global and International Marketing of Always Marketing Research Paper
10 pages (3088 words) , Download 0 , Research Paper
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Procter & Gamble (P&G) is a large American household products firm with a vast global presence. The firm produces Always brand and offers educational programs with the aim of helping the female manage their periods. It, however, faces stiff competition in various localities, which has at times threatened to derail its business activities.
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Marketing Plan: YV Co. Ltd Marketing Business Plan
6 pages (1565 words) , Download 5 , Business Plan
Free
In the presence of stiff competition with current plastic manufacturing giants, YV Co. Ltd. will have to employ fierce promotional strategy so as to appeal to the customer factions. Sales promotion along with advertising can help YV to compete in the market with the already established brands on the scene. 
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Influence of Brands and Prices on Consumers' Purchase Decisions Marketing Coursework
11 pages (3065 words) , Download 0 , Coursework
Free
The use of brand names has a significant effect on the perceived quality and value of a product, as well as the willingness to purchase the product in comparison to not using the brand name. This study has indicated that brand name effects and price have a positive correlation effect on consumer’s quality perceptions and their purchasing decisions.
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Marketing Processes and Planning Marketing Assignment
6 pages (1697 words) , Download 0 , Assignment
Free
The paper "Marketing Processes and Planning" is a wonderful example of an assignment on marketing. Since computer games are likely to influence the emotions of people, and the situation, in turn, may threaten the law and order of the nation, governments strictly monitor and censor the contents of the computer game frames.
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Marketing Plan: Apple Inc Marketing Assignment
8 pages (3012 words) , Download 0 , Assignment
Free
Since, the enactment of the Free Trade Agreement and the materialization of trade liberalization, the degree of commercial complexity have significantly increased for most industrial segments. Development of technology and innovation-related activities in the business world have facilitated the progress of the computer hardware and software industry.
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The Managerialistic Ideology of Organisational Change Management Marketing Admission/Application Essay
7 pages (2030 words) , Download 2 , Admission/Application Essay
Free
For this, we used the power of position and authority for leading the change process on the right path. The most important task during this period was to encourage group members to work as one team. We encouraged and motivated the key organizational leaders such as the legal head and operations head, by showing commitment and enthusiasm.
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Importance of Product Placement Marketing Book Report/Review
8 pages (2000 words) , Download 2 , Book Report/Review
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The practice helps in offsetting costs as it enables manufacturers to share the advertising costs with celebrities, program producers, and other stakeholders in the media. Where one company purchases a space within a program, it limits competition from other companies in the industry by demeaning their presence in the media.
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The Exxon-Mobil Merger Marketing Case Study
6 pages (1853 words) , Download 0 , Case Study
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The other major positive effect trickled to the people in the US. Thus with Exxon-Mobil and other big oil producers in the US such as ConocoPhillips and Chevron making machinery for oil extraction. Forecasts have it that the US would by 2020 surpass Saudi Arabia and become the world’s biggest oil producer and by 2030, the world’s top oil exporter.
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Introduction of New Fresh Fruit Drinks for Health Conscious Customers Marketing Research Paper
14 pages (3717 words) , Download 0 , Research Paper
Free
The paper “Introduction of New Fresh Fruit Drinks for Health Conscious Customers” is a convincing example of a marketing research paper. New product development entails the entire process of introducing a new product in the market. A product entails benefits offered by an organization, like the LJBC. The New product development process comprises two main methods.
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Red Bull and Social Media Advertising Marketing Essay
6 pages (1626 words) , Download 0 , Essay
Free
Instead, careful decision-making and a nation are advertising and marketing campaign has ensured that the brand continues to gain popularity and generate profits. Instead, the analysis will be concentric upon discussing and analyzing the way in which this particular beverage brand has leverage social media and online advertising mechanism for continued growth. 
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The Duke Solar Energy Systems Marketing Report
9 pages (2472 words) , Download 0 , Report
Free
The Duke Solar Energy system is the brand that is about to launch in UAE. After getting successful in Europe and North America, the brand is looking forward to the Middle Eastern region that is waiting to see a workable and efficient power generation solution. There are great hopes for the brand, which is offering difference, quality, and performance for consumers.
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International Marketing for Etisalat in Abu Dhabi Marketing Report
8 pages (2176 words) , Download 0 , Report
Free
The paper “International Marketing for Etisalat in Abu Dhabi ” is a convincing example of a marketing report. Etisalat is an Abu Dhabi-based telecom service providing company. The company is the leading service provider in the Middle East market. The company is one of the largest corporations in the GCC region.
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Market Segmentation and Product Positioning Marketing Article
2 pages (500 words) , Download 4 , Article
Free
The article best captures the market segmentation concept according to strategic marketing plans deployed by most firms and corporations to maximize on product sale and increased profit margins. The smart wearable technology appears to give Google smart glasses of the same calibre run for the money because it has two screens. 
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Mission, Vision, and Value Proposition for Apple Marketing Case Study
4 pages (1261 words) , Download 0 , Case Study
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In addition to Apple targeting to becoming the leader in innovative gadgets in the electronics business, the company also has a vision for the community. As the community, increasing demands for pro-people policies, businesses know that it is only through corporate social responsibility that they can achieve their growth. 
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