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Marketing Essays

Result for Subject Marketing:
19930 essays
Why Many Environment Conscious People Do Not Use Buses Marketing Case Study
8 pages (2207 words) , Download 0 , Case Study
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The paper "Why Many Environment-Conscious People Do Not Use Buses" is an outstanding example of a marketing case study. This report is as a result of a market survey commissioned by FirstGroup to establish why people despite being environmentally conscious are yet to shift significantly from using private vehicles to using busses in their travel.
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Consumer Experience and Experiential Marketing Marketing Case Study
8 pages (2231 words) , Download 0 , Case Study
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The paper "Consumer Experience and Experiential Marketing" is a wonderful example of a Marketing Case Study. This report discussed the various concepts of marketing. According to this report, there are various methods that can be applied by a company to enter into a foreign market and they include licensing.
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On the Simple Economics of Advertising Marketing and Product Design Marketing Case Study
9 pages (2671 words) , Download 0 , Case Study
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The paper "On the Simple Economics of Advertising Marketing and Product Design" is a perfect example of a Marketing Case Study. Many have termed American Apparel to be promoting sexism; Most of their ads have shown women either topless or wearing barely enough to cover their essential parts. The recent controversial ad was the image of a girl in a pleated skirt bending over a car’s rear window. 
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Experiences With A Set Of Four Service Encounters Marketing Case Study
13 pages (3544 words) , Download 0 , Case Study
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The paper "Experiences With A Set Of Four Service Encounters" is a great example of a Marketing Case Study. The global services industry has expanded in the recent past. Unlike the perspective of the traditional service that services provided could not be standardized, Lay (2014, p.162) argued that modern service industry trends imply a changing industry dynamics. 
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Marketing and Reasons for Metrics Selection Marketing Case Study
7 pages (2154 words) , Download 0 , Case Study
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The paper "Marketing and Reasons for Metrics Selection" is a perfect example of a Marketing Case Study. ‘What’s not measured is not managed.’ Understanding of this catchphrase proves that to complete the process of marketing and its management the studying of brand equity and proper evaluation of the same becomes very important for any organization. 
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Brand Equity and Associated Metrics Marketing Essay
7 pages (2376 words) , Download 0 , Essay
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The paper "Brand Equity and Associated Metrics" is a great example of a Marketing Essay. Organizations operate based on different fundamental requirements, but the most important aspect is the generation of revenues to the shareholders. The current business environment is very competitive, and marketing management understands the importance of employing different strategies.  
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Examining World Market Segmentation and Brand Positioning Strategies Marketing
24 pages (6846 words)
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The paper "Examining World Market Segmentation and Brand Positioning Strategies" is a wonderful example of a Marketing Business Plan. The Lights solar recharge was invented by Simon Doble as he camped on the iconic North Shore of Noosa in Queensland with his family. He got problems with visibility since the light that he had placed on the table was too bright. 
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Effects of the Rising Popularity of E-Commerce to the Travel Industry Marketing
6 pages (2351 words) , Download 0
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The paper "Effects of the Rising Popularity of E-Commerce to the Travel Industry" is a wonderful example of a Marketing Business Plan. Harvey World Travel is a travel agency company that offers travel services to the people who want to go on holiday. The company is based in Australian and it is privately owned. 
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Strategic Integrated Marketing Communications Marketing
15 pages (4281 words) , Download 0
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The paper "Strategic Integrated Marketing Communications " is a perfect example of a Marketing Business Plan. Sport UNE is a controlled entity of the University of New England, SporUNE is a non-profit organization. The organization has over fifty employees from both the University of New England and the wider community.
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The Pursuit of New Product Development Marketing Case Study
16 pages (4643 words) , Download 0 , Case Study
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The paper "The Pursuit of New Product Development" is a great example of a Marketing Case Study. SportUNE was formed in 1938 with the aim of boosting sporting, fitness, and health-related programs. Over the years, SportUNE has demonstrated greater effort in ensuring that sport, exercise, and health-related programs are accessed by the students and the community at large. 
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Linking Customer and Employee Satisfaction to the Bottom Marketing Assignment
7 pages (2318 words) , Download 1 , Assignment
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The paper "Linking Customer and Employee Satisfaction to the Bottom" is a great example of a Marketing Assignment. What is an effective communication strategy? What role can customers play as part of a firm’s communication strategy? Would you say employees have a role to play in a firm’s communication strategy? As part of your answer use concrete examples to make your point.
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Designing Brand Experiences Marketing Case Study
9 pages (2553 words) , Download 0 , Case Study
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The paper "Designing Brand Experiences" is a great example of a Marketing Case Study. The increased globalization and advancement in technology have led to an increase in competition in the market over the years (Kotler & Armstrong, 2010). Such factors have made contemporary managers understand the importance of building strong brands.
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La Brioche Abu Dhiab And Developing Market Competition Marketing Case Study
15 pages (3919 words) , Download 0 , Case Study
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The paper "La Brioche Abu Dhiab And Developing Market Competition" is a wonderful example of a Marketing Case Study. During the year 1976, Louis Le Duff, the current President established the “Group Le Duff” in Brest City. The Group Le Duff was principally composed of 9 different brands in the food industry.
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The Impact of Brand Value on Brand Selection Marketing Term Paper
15 pages (4147 words) , Download 0 , Term Paper
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The paper "The Impact of Brand Value on Brand Selection" is a great example of a Marketing Term Paper. Samsung Smartphone has been successful in tapping a huge market of smartphones and has emerged as tough competitors to the larger giants like Apple, Nokia, etc which has amplified the need to study the internal factors affecting the consumer decision making of such products.
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Making Niche Marketing Work Marketing Case Study
12 pages (3712 words) , Download 0 , Case Study
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The paper "Making Niche Marketing Work" is a great example of a Marketing Case Study. KI Pure Grain, an upscale specialty grain dealer that serves Australian and world markets with grain products. Therefore, investigating the current market is essential to the victory of the food grain services offered by the firm.
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Strategic Market Management And Global Perspectives Marketing Case Study
9 pages (2432 words) , Download 0 , Case Study
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The paper "Strategic Market Management And Global Perspectives" is a wonderful example of a Marketing Case Study. The report is prepared to advise the Marketing Manager in Nando’s on how to measure brand performance. It will provide suggestions on how to deal with different measures of brand performance of the company and how the results have been interpreted.
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Good Strategy And Bad Strategy Marketing Case Study
15 pages (4087 words) , Download 0 , Case Study
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The paper "Good Strategy And Bad Strategy" is a great example of a Marketing Case Study. Due to technological developments, many organizations are considering using online marketing so that they can reach out to the wider market scope. Traditionally, the marketing function was conducted using traditional ways like Radios and TVs.
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Business Marketing And Segmenting And Targeting Markets Marketing Coursework
6 pages (1775 words) , Download 0 , Coursework
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The paper "Business Marketing And Segmenting And Targeting Markets" is a great example of a Marketing Coursework. Businesses operate in different environments because the customer differs when it comes to internal and external decision making. The customers are influenced by numerous components, and marketers have to understand these components.
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Marketing Strategy and Management Marketing Assignment
8 pages (2332 words) , Download 0 , Assignment
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The paper "Marketing Strategy and Management" is a wonderful example of a Marketing Assignment. Strategic marketing management is an important concept that helps to influence the marketing performance of an organization. This is because the strategic marketing plan helps to provide a framework that can be used to implement the strategies of the organization.
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Human Resource Development in Toyota Culture Marketing Case Study
8 pages (2472 words) , Download 0 , Case Study
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The paper "Human Resource Development in Toyota Culture" is a wonderful example of a Marketing Case Study. In the 1920s, The Toyoda Model G Automatic Loom was invented by Sakichi Toyoda. The technique is allowing the machine operation when a problem is detected/occurs and later on, the technique was introduced into Toyota Production System. 
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Exploring Marketing Research Marketing Case Study
8 pages (2313 words) , Download 1 , Case Study
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The paper "Exploring Marketing Research" is a great example of a Marketing Case Study. SportUNE is a university sporting precinct that is found in Australia. Due to the variety of facilities and services provided, UNE life has been considered to be the best sports facilities provider in Australia through the sportUNE. 
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Market Growth of Solar Panels Marketing Case Study
6 pages (1583 words) , Download 0 , Case Study
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The paper "Market Growth of Solar Panels" is a perfect example of a Marketing Case Study. The Australian energy market is going through a rapid change in its structure, which is now controlled by the technology factor, the preferences of customers and the change in the price. Ten years back coal and gas were the sources of energy in Australia.
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Characteristics of the Companys Products and Services Marketing Assignment
10 pages (2758 words) , Download 0 , Assignment
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The paper "Characteristics of the Company’s Products and Services" is a great example of a Marketing Assignment. Braaap Organisation is a firm located in Australia that deals with the manufacturing of motorcycles. The company is driven by the desire to make accessible and enjoyable motorcycles. Brad Smith established the firm in 2008 (Braaap, 2015). 
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Differentiation in Product Marketing Strategy Marketing Case Study
8 pages (2085 words) , Download 0 , Case Study
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The paper "Differentiation in Product Marketing Strategy" is a great example of a Marketing Case Study. A strategic marketing plan shows how the company’s resources will be allocated and distributed to see to it that the company or organization has a competitive edge. In this case, UNE life should postulate its strategic plan in a way that explains fully its achievable goals. 
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Relevance of the Marketing Research for Strategic Decision-Making Marketing Case Study
8 pages (2418 words) , Download 0 , Case Study
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The paper "Relevance of the Marketing Research for Strategic Decision-Making " is a great example of a Marketing Case Study. University education has become very critical for any individual in the U.K. Today, the U.K. prides itself on being amongst the countries that provide the best quality education. 
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Export Marketing Capabilities and Export Venture Performance Marketing Case Study
7 pages (2045 words) , Download 0 , Case Study
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The paper "Export Marketing Capabilities and Export Venture Performance" is a wonderful example of a Marketing Case Study. The strategic marketing planning implies the process in which the managerial, as well as the operational staff of firms, undertakes, in order to create and implement effective marketing strategies for their business. There are several aspects considered in the marketing plan.
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The Rise of Right-Time Marketing Marketing Assignment
14 pages (3843 words) , Download 0 , Assignment
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The paper "The Rise of Right-Time Marketing" is a great example of a Marketing Assignment. A strategic marketing plan is a process of formulating the long term objectives that should be achieved by an organization through effective marketing strategies. This is because the success of any organization is associated with the ability of the organization to create awareness of its products. 
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Significance of the Overall Segmentation Targeting Differentiation and Positioning Strategies Marketing Case Study
8 pages (2673 words) , Download 0 , Case Study
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The paper "Significance of the Overall Segmentation Targeting Differentiation and Positioning Strategies" is a wonderful example of a Marketing Case Study. UNE Life is an online platform that shows different offerings from the University of New England. The university offers different products and services through various businesses. 
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Making Decisions for Strategic Advantage Marketing Case Study
10 pages (3272 words) , Download 0 , Case Study
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The paper "Making Decisions for Strategic Advantage" is a wonderful example of a Marketing Case Study. The Pullman Reef Hotel Casino is located in Cairns City in Northern Queensland. The city’s location gives its hospitality industry a competitive advantage given that it is considered to be the entry point to the Great Barrier Reef, one of the nation’s biggest attractions (Cairns Today 2015).
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Business Environment and Investment Opportunities Marketing Case Study
6 pages (1634 words) , Download 0 , Case Study
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The paper "Business Environment and Investment Opportunities" is a great example of a Marketing Case Study. The world retail industry is an ever-growing market based on the increased demand for food, clothing, and other consumer goods. The following paper has identified a market opportunity in Chile’s retail and specifically the supermarket sector.
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Customer Perception of Cheap Fares and Its Implications Marketing Case Study
12 pages (3674 words) , Download 0 , Case Study
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The paper "Customer Perception of Cheap Fares and Its Implications" is a great example of a Marketing Case Study. EasyJet is amongst the fastest growing airlines in the world. EasyJet is a British low-cost cargo and passenger airline based in London. The airline was founded in 1995 but has since grown to become the largest airline in terms of the number of passengers carried. 
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Measuring and Managing Return on Marketing Investment Marketing Case Study
10 pages (3135 words) , Download 0 , Case Study
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The paper entitled "Measuring and Managing Return on Marketing Investment" is a great example of a Marketing Case Study. This report provides an analysis of the Universal Studios Hollywood. And this report will develop a strategic marketing plan for this company. And do an analysis of the MACO environment.
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Value Strategy and the Macro Environment Marketing Case Study
6 pages (1776 words) , Download 0 , Case Study
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The paper "Value Strategy and the Macro Environment" is a wonderful example of a Marketing Case Study. This paper is based on the value, strategy, and elements of the macro environment of Nike Free 4.0 Flyknit running shoe for women. Three issues will be discussed as follows. The first one is about value creation and harm for the brand using the model developed by Porter and Kramer. 
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Consumer Behavior Concepts and Strategies Marketing Term Paper
13 pages (3645 words) , Download 0 , Term Paper
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The paper "Consumer Behavior Concepts and Strategies" is a great example of a Marketing Term Paper. The paper which analyzes the strategic marketing strategy which UNE Life can adopt during the different phases in the product life cycle brings forward the different important areas which UNE Life needs to focus on better performance.
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Marketing Innovations for Sustainable Destinations Marketing Case Study
16 pages (4264 words) , Download 0 , Case Study
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The paper "Marketing Innovations for Sustainable Destinations" is a wonderful example of a Marketing Case Study. There is arising need in most institutions especially those of higher learning to incorporate the schemes of mental and physical fitness in the daily undertakings. Currently, education centers are one of the places attended by many people.
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Products Provided by Global Gobble Marketing Case Study
6 pages (1929 words) , Download 0 , Case Study
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The paper "Products Provided by Global Gobble " is a great example of a Marketing Case Study. The report is about Global Gobble that offers food and beverage to the customers of diverse cultures located on the Boulevard. Global Gobble ensures that the needs of the customers in the market are met by offering products that can be in a better position.
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Product Modification Strategies Used by Food Companies Marketing Case Study
7 pages (2305 words) , Download 0 , Case Study
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The paper "Product Modification Strategies Used by Food Companies " is a wonderful example of a Marketing Case Study. This report presents Burger Hut as the product for analysis. In light of this, the report presents a marketing strategy Burger Hut can do to reach its target market. The launching of the products has to take consideration of decision making. 
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Business Intelligence - Tesla Motor Marketing Case Study
8 pages (2252 words) , Download 1 , Case Study
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The paper "Business Intelligence - Tesla Motor" is a perfect example of a marketing case study. Tesla Motor is a producer of electric cars that have been in operation since 2003 following the collaborative practices of the engineers in Silicon Valley. The engineers were on a mission to make a product that would prove the potential of electric vehicles acting as a substitute for the fuel-powered automotive.
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Atlas-Copcos Management of Its Entry Strategy Marketing Assignment
12 pages (3221 words) , Download 0 , Assignment
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The paper "Atlas-Copco’s Management of Its Entry Strategy " is a good example of a marketing assignment. Atlas-Copco’s management of its entry strategy is average. To begin with, the company transplanted a channel without any modification to a new region. This according to Coughlan et al (2006) is likely to result in failure due to emerging demand-supply gaps.
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How Has Atlas Copco Managed Its Market Entry Marketing Assignment
10 pages (2808 words) , Download 0 , Assignment
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Generally speaking, the paper "How Has Atlas Copco Managed Its Market Entry" is a great example of a marketing assignment. The entry of Atlas Copco into the market can be described as average. It is average because Atlas Copco managed to excel where other foreign compressor manufacturers had failed.
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International Marketing Campaigns in Tourism - Malaysia vs Australia Marketing Case Study
6 pages (1693 words) , Download 0 , Case Study
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The paper "International Marketing Campaigns in Tourism - Malaysia vs Australia" is a great example of a marketing case study. The purpose of this presentation is to compare two international marketing campaigns, and for this, the tourism marketing campaigns of Malaysia and Australia have been selected.
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Nescafe Gold and Maccona New Inspirations Range Communication Objectives Marketing Case Study
6 pages (1689 words) , Download 0 , Case Study
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The paper "Nescafe Gold and Maccona New Inspirations Range Communication Objectives" is a perfect example of a marketing case study. Critique elements of the communication piece for the two brands in terms of the communications objectives, creative strategies & tactics used as well as target customer and market partitioning/ competitive frame.
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WWF Campaign Earth Hour Marketing Case Study
7 pages (1985 words) , Download 1 , Case Study
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The paper "WWF Campaign Earth Hour" is a good example of a marketing case study. WWF is an organization which has been entrusted with the task of looking after the environment and highlighting issues which have an effect on the habitat. The Earth Hour campaign is an example in that direction which brings forward the notion that all economies need to look towards developing a system.
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Situation Analysis and Marketing Objectives for Adidas Company Marketing Case Study
6 pages (1845 words) , Download 0 , Case Study
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The paper "Situation Analysis and Marketing Objectives for Adidas Company" is a perfect example of a marketing case study. Adidas is one of the largest sports apparel manufacturers in Europe. The focus of this report will be on providing a situational analysis based on the internal and external analysis of the environment that Adidas operates in.
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Marketing Plan for Nokia C Series Marketing Case Study
10 pages (2723 words) , Download 0 , Case Study
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The paper "Marketing Plan for Nokia C Series" is a perfect example of a marketing case study. Nokia is in the mobile handset business and has grown and established its network over different places. The company has been able to spread its network over the world and has enabled itself to be one of the handset providers in the world.
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Marketing Project for Qantas Airlines Marketing Case Study
21 pages (6388 words) , Download 1 , Case Study
The paper 'Marketing Project for Qantas Airlines" is a good example of a marketing case study. Qantas was established in 1920 but was only operating in Queensland and Northern territory. From the beginning, it was only operating with biplanes which used to carry one or two passengers in open cockpit and has progressed to airbus A380s carrying 450 passengers around the world.
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Marketing Plan for Kimpesiki Hotel in Dubai Marketing Case Study
8 pages (2379 words) , Download 0 , Case Study
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The paper "Marketing Plan for Kimpesiki Hotel in Dubai " is a good example of a marketing case study. Kempinski Hotel Mall of the Emirates is the global third biggest indoor ski resort with one of the globe’s longest indoor ski slopes and the largest covered snow park. Also connected to the largest shopping mall outside North America, this truly exclusive five-star luxury hotel is set to be a destination in itself.
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SWOT and PESTEL Analysis of Qantas Airways Marketing Case Study
6 pages (1595 words) , Download 0 , Case Study
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The paper "SWOT and PESTEL Analysis of Qantas Airways " is a great example of a marketing case study. Qantas Airways which performs in the different sector of the airline industry is looking towards aiming the people who are price-conscious. The company has an aggressive marketing strategy and is looking towards becoming a cost leader and differentiator.
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Customer Relationship Marketing in KFC Restaurant Australia Marketing Case Study
15 pages (4197 words) , Download 0 , Case Study
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The paper "Customer Relationship Marketing in KFC Restaurant Australia" is an outstanding example of a marketing case study. Priority in marketing has shifted from just delivering the ‘right’ product to satisfying the customers who consume the services or products. Customer relationship marketing has turned up to be an effective way by which organizations today are able to attract, and retain their customers in their target market.
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Impacts of Social Networking on Shopping Behaviors Marketing
20 pages (5277 words) , Download 1
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The paper "Impacts of Social Networking on Shopping Behaviors" is a good example of a marketing capstone project. Aim: The main aim of this research paper is to assess how social networking impacts shopping behaviors. The research, therefore, seeks to understand if there is any difference between the perception of real and virtual products on the part of consumers with regard to social networking.
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