Marketing Essays

The paper "Experiences With A Set Of Four Service Encounters" is a great example of a Marketing Case Study. The global services industry has expanded in the recent past. Unlike the perspective of the traditional service that services provided could not be standardized, Lay (2014, p.162) argued that modern service industry trends imply a changing industry dynamics. 

The paper "Marketing and Reasons for Metrics Selection" is a perfect example of a Marketing Case Study. ‘What’s not measured is not managed.’ Understanding of this catchphrase proves that to complete the process of marketing and its management the studying of brand equity and proper evaluation of the same becomes very important for any organization. 

The paper "Brand Equity and Associated Metrics" is a great example of a Marketing Essay. Organizations operate based on different fundamental requirements, but the most important aspect is the generation of revenues to the shareholders. The current business environment is very competitive, and marketing management understands the importance of employing different strategies.  

The paper "Examining World Market Segmentation and Brand Positioning Strategies" is a wonderful example of a Marketing Business Plan. The Lights solar recharge was invented by Simon Doble as he camped on the iconic North Shore of Noosa in Queensland with his family. He got problems with visibility since the light that he had placed on the table was too bright. 

The paper "Effects of the Rising Popularity of E-Commerce to the Travel Industry" is a wonderful example of a Marketing Business Plan. Harvey World Travel is a travel agency company that offers travel services to the people who want to go on holiday. The company is based in Australian and it is privately owned. 

The paper "Strategic Integrated Marketing Communications " is a perfect example of a Marketing Business Plan. Sport UNE is a controlled entity of the University of New England, SporUNE is a non-profit organization. The organization has over fifty employees from both the University of New England and the wider community.

The paper "The Pursuit of New Product Development" is a great example of a Marketing Case Study. SportUNE was formed in 1938 with the aim of boosting sporting, fitness, and health-related programs. Over the years, SportUNE has demonstrated greater effort in ensuring that sport, exercise, and health-related programs are accessed by the students and the community at large. 

The paper "Linking Customer and Employee Satisfaction to the Bottom" is a great example of a Marketing Assignment. What is an effective communication strategy? What role can customers play as part of a firm’s communication strategy? Would you say employees have a role to play in a firm’s communication strategy? As part of your answer use concrete examples to make your point.

The paper "Designing Brand Experiences" is a great example of a Marketing Case Study. The increased globalization and advancement in technology have led to an increase in competition in the market over the years (Kotler & Armstrong, 2010). Such factors have made contemporary managers understand the importance of building strong brands.

The paper "La Brioche Abu Dhiab And Developing Market Competition" is a wonderful example of a Marketing Case Study. During the year 1976, Louis Le Duff, the current President established the “Group Le Duff” in Brest City. The Group Le Duff was principally composed of 9 different brands in the food industry.

The paper "The Impact of Brand Value on Brand Selection" is a great example of a Marketing Term Paper. Samsung Smartphone has been successful in tapping a huge market of smartphones and has emerged as tough competitors to the larger giants like Apple, Nokia, etc which has amplified the need to study the internal factors affecting the consumer decision making of such products.

The paper "Making Niche Marketing Work" is a great example of a Marketing Case Study. KI Pure Grain, an upscale specialty grain dealer that serves Australian and world markets with grain products. Therefore, investigating the current market is essential to the victory of the food grain services offered by the firm.

The paper "Strategic Market Management And Global Perspectives" is a wonderful example of a Marketing Case Study. The report is prepared to advise the Marketing Manager in Nando’s on how to measure brand performance. It will provide suggestions on how to deal with different measures of brand performance of the company and how the results have been interpreted.

The paper "Good Strategy And Bad Strategy" is a great example of a Marketing Case Study. Due to technological developments, many organizations are considering using online marketing so that they can reach out to the wider market scope. Traditionally, the marketing function was conducted using traditional ways like Radios and TVs.

The paper "Business Marketing And Segmenting And Targeting Markets" is a great example of a Marketing Coursework. Businesses operate in different environments because the customer differs when it comes to internal and external decision making. The customers are influenced by numerous components, and marketers have to understand these components.

The paper "Marketing Strategy and Management" is a wonderful example of a Marketing Assignment. Strategic marketing management is an important concept that helps to influence the marketing performance of an organization. This is because the strategic marketing plan helps to provide a framework that can be used to implement the strategies of the organization.

The paper "Human Resource Development in Toyota Culture" is a wonderful example of a Marketing Case Study. In the 1920s, The Toyoda Model G Automatic Loom was invented by Sakichi Toyoda. The technique is allowing the machine operation when a problem is detected/occurs and later on, the technique was introduced into Toyota Production System. 

The paper "Exploring Marketing Research" is a great example of a Marketing Case Study. SportUNE is a university sporting precinct that is found in Australia. Due to the variety of facilities and services provided, UNE life has been considered to be the best sports facilities provider in Australia through the sportUNE. 

The paper "Market Growth of Solar Panels" is a perfect example of a Marketing Case Study. The Australian energy market is going through a rapid change in its structure, which is now controlled by the technology factor, the preferences of customers and the change in the price. Ten years back coal and gas were the sources of energy in Australia.

The paper "Characteristics of the Company’s Products and Services" is a great example of a Marketing Assignment. Braaap Organisation is a firm located in Australia that deals with the manufacturing of motorcycles. The company is driven by the desire to make accessible and enjoyable motorcycles. Brad Smith established the firm in 2008 (Braaap, 2015). 

The paper "Differentiation in Product Marketing Strategy" is a great example of a Marketing Case Study. A strategic marketing plan shows how the company’s resources will be allocated and distributed to see to it that the company or organization has a competitive edge. In this case, UNE life should postulate its strategic plan in a way that explains fully its achievable goals. 

The paper "Relevance of the Marketing Research for Strategic Decision-Making " is a great example of a Marketing Case Study. University education has become very critical for any individual in the U.K. Today, the U.K. prides itself on being amongst the countries that provide the best quality education. 

The paper "Export Marketing Capabilities and Export Venture Performance" is a wonderful example of a Marketing Case Study. The strategic marketing planning implies the process in which the managerial, as well as the operational staff of firms, undertakes, in order to create and implement effective marketing strategies for their business. There are several aspects considered in the marketing plan.

The paper "The Rise of Right-Time Marketing" is a great example of a Marketing Assignment. A strategic marketing plan is a process of formulating the long term objectives that should be achieved by an organization through effective marketing strategies. This is because the success of any organization is associated with the ability of the organization to create awareness of its products. 

The paper "Significance of the Overall Segmentation Targeting Differentiation and Positioning Strategies" is a wonderful example of a Marketing Case Study. UNE Life is an online platform that shows different offerings from the University of New England. The university offers different products and services through various businesses. 

The paper "Making Decisions for Strategic Advantage" is a wonderful example of a Marketing Case Study. The Pullman Reef Hotel Casino is located in Cairns City in Northern Queensland. The city’s location gives its hospitality industry a competitive advantage given that it is considered to be the entry point to the Great Barrier Reef, one of the nation’s biggest attractions (Cairns Today 2015).

The paper "Business Environment and Investment Opportunities" is a great example of a Marketing Case Study. The world retail industry is an ever-growing market based on the increased demand for food, clothing, and other consumer goods. The following paper has identified a market opportunity in Chile’s retail and specifically the supermarket sector.

The paper "Customer Perception of Cheap Fares and Its Implications" is a great example of a Marketing Case Study. EasyJet is amongst the fastest growing airlines in the world. EasyJet is a British low-cost cargo and passenger airline based in London. The airline was founded in 1995 but has since grown to become the largest airline in terms of the number of passengers carried. 

The paper entitled "Measuring and Managing Return on Marketing Investment" is a great example of a Marketing Case Study. This report provides an analysis of the Universal Studios Hollywood. And this report will develop a strategic marketing plan for this company. And do an analysis of the MACO environment.

The paper "Value Strategy and the Macro Environment" is a wonderful example of a Marketing Case Study. This paper is based on the value, strategy, and elements of the macro environment of Nike Free 4.0 Flyknit running shoe for women. Three issues will be discussed as follows. The first one is about value creation and harm for the brand using the model developed by Porter and Kramer. 

The paper "Consumer Behavior Concepts and Strategies" is a great example of a Marketing Term Paper. The paper which analyzes the strategic marketing strategy which UNE Life can adopt during the different phases in the product life cycle brings forward the different important areas which UNE Life needs to focus on better performance.

The paper "Marketing Innovations for Sustainable Destinations" is a wonderful example of a Marketing Case Study. There is arising need in most institutions especially those of higher learning to incorporate the schemes of mental and physical fitness in the daily undertakings. Currently, education centers are one of the places attended by many people.

The paper "Products Provided by Global Gobble " is a great example of a Marketing Case Study. The report is about Global Gobble that offers food and beverage to the customers of diverse cultures located on the Boulevard. Global Gobble ensures that the needs of the customers in the market are met by offering products that can be in a better position.

The paper "Product Modification Strategies Used by Food Companies " is a wonderful example of a Marketing Case Study. This report presents Burger Hut as the product for analysis. In light of this, the report presents a marketing strategy Burger Hut can do to reach its target market. The launching of the products has to take consideration of decision making. 

The paper "Business Intelligence - Tesla Motor" is a perfect example of a marketing case study. Tesla Motor is a producer of electric cars that have been in operation since 2003 following the collaborative practices of the engineers in Silicon Valley. The engineers were on a mission to make a product that would prove the potential of electric vehicles acting as a substitute for the fuel-powered automotive.

The paper "Atlas-Copco’s Management of Its Entry Strategy " is a good example of a marketing assignment. Atlas-Copco’s management of its entry strategy is average. To begin with, the company transplanted a channel without any modification to a new region. This according to Coughlan et al (2006) is likely to result in failure due to emerging demand-supply gaps.

Generally speaking, the paper "How Has Atlas Copco Managed Its Market Entry" is a great example of a marketing assignment. The entry of Atlas Copco into the market can be described as average. It is average because Atlas Copco managed to excel where other foreign compressor manufacturers had failed.

The paper "International Marketing Campaigns in Tourism - Malaysia vs Australia" is a great example of a marketing case study. The purpose of this presentation is to compare two international marketing campaigns, and for this, the tourism marketing campaigns of Malaysia and Australia have been selected.

The paper "Nescafe Gold and Maccona New Inspirations Range Communication Objectives" is a perfect example of a marketing case study. Critique elements of the communication piece for the two brands in terms of the communications objectives, creative strategies & tactics used as well as target customer and market partitioning/ competitive frame.

The paper "WWF Campaign Earth Hour" is a good example of a marketing case study. WWF is an organization which has been entrusted with the task of looking after the environment and highlighting issues which have an effect on the habitat. The Earth Hour campaign is an example in that direction which brings forward the notion that all economies need to look towards developing a system.

The paper "Situation Analysis and Marketing Objectives for Adidas Company" is a perfect example of a marketing case study. Adidas is one of the largest sports apparel manufacturers in Europe. The focus of this report will be on providing a situational analysis based on the internal and external analysis of the environment that Adidas operates in.

The paper "Marketing Plan for Nokia C Series" is a perfect example of a marketing case study. Nokia is in the mobile handset business and has grown and established its network over different places. The company has been able to spread its network over the world and has enabled itself to be one of the handset providers in the world.

The paper 'Marketing Project for Qantas Airlines" is a good example of a marketing case study. Qantas was established in 1920 but was only operating in Queensland and Northern territory. From the beginning, it was only operating with biplanes which used to carry one or two passengers in open cockpit and has progressed to airbus A380s carrying 450 passengers around the world.

The paper "Marketing Plan for Kimpesiki Hotel in Dubai " is a good example of a marketing case study. Kempinski Hotel Mall of the Emirates is the global third biggest indoor ski resort with one of the globe’s longest indoor ski slopes and the largest covered snow park. Also connected to the largest shopping mall outside North America, this truly exclusive five-star luxury hotel is set to be a destination in itself.

The paper "SWOT and PESTEL Analysis of Qantas Airways " is a great example of a marketing case study. Qantas Airways which performs in the different sector of the airline industry is looking towards aiming the people who are price-conscious. The company has an aggressive marketing strategy and is looking towards becoming a cost leader and differentiator.

The paper "Customer Relationship Marketing in KFC Restaurant Australia" is an outstanding example of a marketing case study. Priority in marketing has shifted from just delivering the ‘right’ product to satisfying the customers who consume the services or products. Customer relationship marketing has turned up to be an effective way by which organizations today are able to attract, and retain their customers in their target market.

The paper "Impacts of Social Networking on Shopping Behaviors" is a good example of a marketing capstone project. Aim: The main aim of this research paper is to assess how social networking impacts shopping behaviors. The research, therefore, seeks to understand if there is any difference between the perception of real and virtual products on the part of consumers with regard to social networking.

The paper "Lifestyle Market Segmentation" is a wonderful example of a Marketing Case Study. Lifestyle advertising is that form of marketing whereby the form of advertisement in limelight associates a product, service or destination with some way of life such as that which includes glamour, excitement, recreation, reliability and many other things that make the heaven on earth. 

The paper "Developing A Social Marketing Campaign " is a perfect example of a Marketing Case Study. The internet is a neural tool that was initially designed to facilitate and aid research mainly amongst military agencies and academic institutions. The way some individuals utilize this tool, however, has raised eyebrows amongst the Internet addiction community. 

The paper "Establish And Adjust The Marketing Mix " is a wonderful example of a Marketing Case Study. Apple Inc is one of the leading companies in the Personal computer and mobile gadgets industry. The company began in 1976 and was founded by Steve Jobs. Over the years, the company has had an exceptional reputation in the electronic sector.