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Marketing Essays

Result for Subject Marketing:
19702 essays
A Comparative Analysis of Consumer's Attitudes and Behavior towards Online Shopping in the UK and Qatar Marketing Research Paper
12 pages (4241 words) , Download 0 , Research Paper
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The paper "A Comparative Analysis of Consumer's Attitudes and Behavior towards Online Shopping in the UK and Qatar" is an excellent example of a research paper on marketing. The establishment of the internet has resulted in a different way of shopping; the availability of internet shopping ensures that individuals are not bound to certain times of business operation or locations.
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Applying to Msc Strategic Marketing Marketing Personal Statement
6 pages (1524 words) , Download 4 , Personal Statement
Free
The paper "Applying to Msc Strategic Marketing" is an outstanding example of a marketing personal statement. I recently graduated from one of the leading colleges in the UK with a bachelor’s degree in management. While for many of my contemporaries this marked the end of their academic quest in the field; based on my long and short term objectives, mine is only just commencing.
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External and Internal Environments Marketing Case Study
8 pages (2201 words) , Download 0 , Case Study
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The paper “External and Internal Environments” is an excellent example of the marketing case study. Hershey Company is the largest chocolate manufacturing firm in Northern America. Being headquartered in Hershey, Pennsylvania, the company which was founded by Milton Hershey has emulated extensive marketing strategies an aspect that has made it attain a competitive edge.
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Marketing in Hospitality Industry: Airline Industry Marketing Assignment
12 pages (3512 words) , Download 0 , Assignment
Free
Such unique characteristics of service sectors force marketers to design marketing mixes in such a manner so that it can deliver the desired value proposition to customers. Due to its own virtue; the travel, hospitality and leisure (THL) sector are being categorized as a broad field which consists of sub-sectors like restaurants, theme parks, airline industry and etc.
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Factors That Affect Shopping Behaviours between Different Ccustomers Marketing Research Paper
11 pages (3882 words) , Download 0 , Research Paper
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The paper "Factors That Affect Shopping Behaviours between Different Customers" is an excellent example of a research paper on marketing. The concept of the supermarket is becoming increasingly popular among the urban areas as well as semi-rural towns. Supermarkets attract a fair share of shoppers having contrasting demographic trends and lifestyle attributes.
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Forecast on iPhone 6 sales Marketing Essay
6 pages (1694 words) , Download 1 , Essay
Free
The marketing strategy embraced by Apple enables consumers to experience the technology before they could access the device. These increases the consumers urge to acquire the phone. In addition, most stores have put in place display version of the phone to increase the consumer knowledge of the phone.
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Emerging Markets Strategies Marketing Case Study
10 pages (2938 words) , Download 1 , Case Study
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The paper "Emerging Markets Strategies" is a delightful example of a case study on marketing. Grupo Herdez SA de CV is one of the most famous packaged food companies in Mexico. The company also produces canned seafood, vegetables, and fruits. The packaged food category includes sauces, purees, pasta, honey, seasonings, and different varieties of spices and herbs.
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Issues of Global Brand Management Marketing Essay
8 pages (2315 words) , Download 1 , Essay
Free
In the promotional advertisement, John Lewis hardly uses any emotional dialogue or branding element that can evoke emotions among customers. Rather, the company uses rational brand elements like style, fine quality dresses, value for money products and aristocracy to elicit positive brand judgement among customer.
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Market Entry Strategy of Companies Marketing Essay
9 pages (2562 words) , Download 2 , Essay
Free
Slowly and gradually, the management of the Coca Cola Company realised and understood the seriousness of the problem. Soon after the management of the organisation adopted and implemented a unique business strategy to boost the sales growth rate of Coca Cola soft drinks. In the 1980s, Thumbs Up dominated the India soft drink market.
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Consumers Attitude toward Online Shopping on Luxury Brand Marketing Research Paper
16 pages (4607 words) , Download 0 , Research Paper
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The major findings related to the research issue have shown that 91% of respondents had a positive attitude towards online shopping on luxury brands, while the rest stated that they did not care. It is important to note here that none of the respondents have reflected negative opinions towards the researched issue.
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Consumer Culture Marketing Book Report/Review
8 pages (2168 words) , Download 1 , Book Report/Review
Free
The depiction of the teenage lifestyle as being materialistic and shallow is a perception that has always existed, but the Author develops it to an illogical conclusion. Although the future is different, the teenage feelings that existed concerning relationships are maintained together with the same apathy that is shown towards the world. 
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Brand Analysis of the Flagship Store Zara Marketing Case Study
10 pages (2562 words) , Download 0 , Case Study
Free
In spite of its weaknesses and threats, Zara is a formidable brand. This is demonstrable from its growth over decades. The brand uses the marketing strategy of offering high-end clothing at low prices. Its target is a fashion-savvy consumer base that prefers trendy clothes at affordable prices. The Zara brand oozes sophistication as it creates new designs that reflect contemporary preferences.  
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Market Analysis on Online Betting Sector Marketing Coursework
8 pages (2295 words) , Download 0 , Coursework
Free
The paper "Market Analysis on Online Betting Sector" is an engrossing example of coursework on marketing. According to a report by Gambling Commission (2012), the global betting and gaming industry was estimated to be worth $ 417 billion in 2012 with further estimations indicating a significant increase in the future.  Alarmingly, online betting channels accounted for 8 % of the total net value.
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Sales Development and Merchandising Marketing Assignment
9 pages (2250 words) , Download 2 , Assignment
Free
According to the report, the management of Hilton Hotel effectively focuses on product and service mix in order to enhance sales. Availability of both business meetings and family gathering amenities and service process helps the management of the hotel to attract both business executives and other individuals to visit the hotel.
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Sales Development and Merchandising - Hotel Product Marketing Case Study
8 pages (2427 words) , Download 0 , Case Study
Free
The paper "Sales Development and Merchandising - Hotel Product" is an outstanding example of a marketing case study. The product of a business is the value that is delivered to the consumer, which has a specific need and perceived benefit in the market. The product features include appearance, capabilities, components and its indisputable relevance.
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The Challenge of Adding a New Item for a Luxury Brand Marketing Case Study
6 pages (1583 words) , Download 0 , Case Study
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The paper "The Challenge of Adding a New Item for a Luxury Brand" is a great example of a case study on marketing. The shopping habits of the consumers are changing with the passage of time. Reasons for this change of shopping habits include but are not limited to the increased variety of brands, increased variety of products and services, and the amount of disposable money available.
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Marketing Research and Data Collection Marketing Assignment
2 pages (636 words) , Download 0 , Assignment
Free
If my dean of students were to conduct a survey involving high school seniors about their perception of the school in an attempt to design better informational brochures for them, I would urge them to employ quantitative research methodology by using measurable data to formulate facts and uncover patterns. 
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Increased Market Competition and Changing Preferences of Customers in Restaurant Business Marketing Case Study
12 pages (3366 words) , Download 0 , Case Study
Free
The paper "Increased Market Competition and Changing Preferences of Customers in Restaurant Business" is a perfect example of a case study on marketing. Restaurant business has developed in an enhanced manner in Chinatown of San Francisco owing to increased demand for spicy as well as fact food and beverage.
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NARRATIVE ANAYLYSIS OF B2B PURCHASING Marketing Term Paper
5 pages (1250 words) , Download 0 , Term Paper
Free
Narrative Analysis of B2B Purchasing Our company has long decided to install robotic machinery in all our plants spread in many parts of the country.Top management decided to proceed with the plans after funds were allocated for this important
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Examining the Education System Marketing Research Proposal
22 pages (5998 words) , Research Proposal
Nobody downloaded yet
The results obtained through the study revealed that students have different learning requirements and perception from a university. In this context, the students with the availability of different course materials and extra-curricular activities are identified to have a positive perception towards a university.    
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Branding and Distribution of Detachable Heels Marketing Assignment
3 pages (848 words) , Download 0 , Assignment
Free
The paper "Branding and Distribution of Detachable Heels" is a wonderful example of an assignment on marketing. This detachable heel is in the introduction phase of its life cycle. Customers for this product in the market are very less. Competition is also very less because this is a brand new concept from Aldo Bensoudou.
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Promotion in Kuwait vs USA Marketing Assignment
2 pages (500 words) , Download 1 , Assignment
Free
Marketing and Promotion in Kuwait and the United s Promotion is a central part of marketing. Promotion, as the suggests, is fundamentally about promoting a product, or raising its profile. But it can be much more than that. This paper will discuss
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Marketing of Halt Dengue Product Marketing Case Study
7 pages (1852 words) , Download 1 , Case Study
Free
Benefits of our product: There are no side effects of the product as natural sources are used. The focus is not confined to the treatment of disease but also on dengue prevention. Benefits of Services: Free awareness programs, education of community health and disease prevention, well educated, and trained professionals as a task force. 
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The Marketing of SantralIstanbul Art Gallery Marketing Essay
8 pages (2314 words) , Download 2 , Essay
Free
The main barriers to the visits in a museum are identified to be physical accessibility, an image of the museum and the awareness among the general public regarding the resources and exhibits of the museum. The physical accessibility factor is less important in the case of the SantralIstanbul museum.
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Global Corporate Marketing Strategies for IKEA Marketing Case Study
9 pages (2543 words) , Download 1 , Case Study
Free
IKEA has managed to create a process of successful internationalization through setting up franchises, joint ventures and wholly-owned subsidiaries. The company has adopted its mode of entry for different markets. For instance, in China, IKEA had entered by setting up a partnership with a local company.
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Appropriate Organizational Structure for Currys Marketing Case Study
12 pages (3207 words) , Download 0 , Case Study
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The paper "Appropriate Organizational Structure for Currys" is a wonderful example of a case study on marketing. Globalization has resulted in intense competition in all industrial sectors making it difficult for an organization to produce products as well as adopt the best strategies so as to enter into new markets.
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Travel-Related Marketing on the Internet Marketing Coursework
10 pages (2668 words) , Download 0 , Coursework
Free
In this age of globalization and technological advancement, the prospects, ideas, and challenges of marketing have changed entirely. As a result of which, the internet or information technology is introduced. After the introduction of the internet, it is highly used as an important marketing tool for promoting commercial services.
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A Number of Attractive Advertisements through Different Mass Media Communication Marketing Case Study
4 pages (1275 words) , Download 0 , Case Study
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The author states that these advertisements are comprised of a number of conventions and codes that are used to attract different people through different strategies. The major purpose that companies are advertising their products is to persuade and attract the people in order to sell the product to its target market.
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Un-Branded Chocolate Chips Marketing Assignment
2 pages (500 words) , Download 1 , Assignment
Free
Un-Branded Chocolate Chips Question In the business, any slightest fluctuation in sales often, cause strain to the cost price forcing many retailers to extreme sales conditions. With respect to the case above, the volume of sales often enhances the
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Un-Branded Chocolate Chips Marketing Assignment
2 pages (500 words) , Download 1 , Assignment
Free
Chocolate Chips What was the point in presenting the cookies un-branded? What information would be needed to ensure that brand knowledge or recognition was not an influential factor? The point behind the unbranded presentation of the cookies to the
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Sustainable Growth in Convenience Food Store Business Marketing Literature review
10 pages (3305 words) , Download 0 , Literature review
Free
The other option available for retail businesses as an alternative to having a franchise system is running operations by its self as a retail operator through no allowance of selling licenses to the public as is done by Wal-Mart in running its retail business. This however leads to some difficulties that could besiege the retail businesses including difficulty in management. 
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Brand Image of Ryanair and Easyjet Low Cost Airlines Marketing Literature review
20 pages (6254 words) , Download 0 , Literature review
Free
Branding and brand value is a crucial component business for all profit-making concerns. The long-run commercial success of an organization considerably depends on its brand image in the market. The dissertation tries to compare the brand image of two popular low-cost airlines in the market, namely Ryanair and EasyJet.  
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Marketing Analysis: Starbucks United Kingdom Marketing Case Study
9 pages (2491 words) , Download 1 , Case Study
Free
It can be claimed that Starbucks has achieved sufficient commercial success in the U.K.; yet, increased competition, recession, and other adverse market uncertainties are lowering the growth potentiality and profit of Starbucks therein. In order to eradicate such problems, the company should make certain alterations as per the recommendations. 
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Raising Brand Awareness through Supporting Major Running Competitions Marketing Research Paper
12 pages (3457 words) , Download 0 , Research Paper
Free
The paper "Raising Brand Awareness through Supporting Major Running Competitions" is a perfect example of a marketing research paper. Almost every city has a major marathon that is connected to. These are contests and arrangements that involve various people in the community who take part in them as a means of taking part in some active sporting discipline or activity. Hungary is no exception to this.
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Marketing and the Paradigms of Current Interaction with Potential Consumers Marketing Coursework
16 pages (4862 words) , Download 0 , Coursework
Free
Over the past several decades, a noted shift has taken place with regards to the way in which products or services are represented to the consumer. Ultimately, even within traditional television advertising, it is not uncommon to hear an advertiser state or display a link to follow the product or service on Twitter or Facebook.
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The Factors Affecting the Online Shopping Behavior of Generation Y in Thailand Marketing Literature review
15 pages (4819 words) , Download 0 , Literature review
Free
The Theory of Planned Behavior relates a number of factors, including the behavioral belief of an individual regarding the outcome of a given behavior. The theory also explains the attitude of a consumer; the attitude of a consumer is used to imply the positive or negative view regarding the performance of certain behavior.
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The Retail Mix and the Basis of Offering a Competitive Advantage of Zara Marketing Report
12 pages (3647 words) , Download 0 , Report
Free
Zara resolves to expand the number of stores in different localities; this has seen the company continue upholding the objective of excising a zero-advertising policy. Currently, the apparel retailer has more than 2000 stores worldwide; however, the company relies on the Spanish market. The clothing retailer deals in a number of products; these include the categories of male and females clothing.
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Wal-Mart SWOT Analysis Marketing Case Study
7 pages (1932 words) , Download 1 , Case Study
Free
The main weaknesses of the company as outlined under SWOT analysis include labor related lawsuits, high employee turnover, little differentiation, negative publicity, reliance on Chinese imports, global economic conditions, targeted by small biz as a leading retailer, opposition Groups(community, Environmental, Political, Unions).
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Marketing Strategy of Starbucks in the United Kingdom Marketing Case Study
8 pages (2428 words) , Download 1 , Case Study
Free
New product development can be advantageous as well as disadvantageous for a company. New products are generally developed by a company so as to meet changing consumer preference and target a broader audience base. An important aspect that the company needs to consider is the quality of the product, which should be superior or equivalent to the existing products.
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Strengths and Weaknesses of Home Bargains Retail Companies Marketing Case Study
2 pages (798 words) , Download 22 , Case Study
Free
The paper "Strengths and Weaknesses of Home Bargains Retail Companies" is a brilliant example of a case study on marketing. Home Bargains Retail companies a chain of stores that are based in the United Kingdom and offer home bargains. The company was founded by Tom Morris about four decades ago and its first stores were located in Liverpool England
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Factors Affecting Consumer Buying Behaviour for Branded Products Marketing Research Paper
5 pages (1795 words) , Download 2 , Research Paper
Free
 The data collection for the research has been done through a closed-ended questionnaire. Simple random sampling is used, where respondents within the age group of 30-50 years are considered. The total sample size for the research is 50. The questionnaire has been provided in the Appendix. It has been found out that income is a critical determining factor for consumers’ decision.
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Expansion of a Yoghurt Producing Company in the Market of the United Kingdom Marketing Case Study
8 pages (2262 words) , Download 1 , Case Study
Free
The political authorities of the U.K. have adopted strict open-door policies for promoting international trade within its economy. While expanding its business in the U.K., the company can select the variable mode of entry such as joint venture, direct investments or indirect exports. Over time, per capita income levels of individuals of the U.K. are improving.
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Marketing Plan for Winthrop's MBA Program Marketing Coursework
8 pages (2389 words) , Download 0 , Coursework
Free
In the education sector, the MBA program has become one of the retail commodities, where the seller is the university and affiliated business school. Apart from personal motives, there are certain attributes associated with every MBA program that attracts consumers. These attributes can be demographic, psychographic, and psychological in nature. 
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Trap-ease America: The Big Cheese of Mousetraps Marketing Case Study
6 pages (1577 words) , Download 1 , Case Study
Free
The company must develop shop outlets in order to enhance the infiltration of the product in the market this improves the products’ reach and infiltration of the target market. The company must carry out extensive advertising of the product in both the traditional and new media thus increasing the target market’s awareness of the new product. 
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Sales Letter Marketing Assignment
2 pages (500 words) , Download 1 , Assignment
Free
Sales Letter: promotion of a massage Chair Introduction: In most cases, all that massageproducts and services manufacturers try doing is to prove themselves at the expense of the customers. The reality is that, these items never get to dominate the
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Snack Preferences Marketing Report
5 pages (1805 words) , Download 1 , Report
Free
There is a diverse range of snacks sold in different regions. Customer preference to these snacks has always varied either from individual to individual or according to the availability. Some of the common snacks include ice cream, chocolates, cakes, fruits, pancakes, cookies and different types of sweets.
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IKEA International Expansion Marketing Case Study
12 pages (3455 words) , Download 0 , Case Study
Free
The major strengths of IKEA include its customized environment for consumers, brand image, and a strong focus on sustainability. The company stores provide a homely environment to consumers. There are child-care and play areas for children so that consumers can browse and purchase conveniently while their children are safely placed.
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Case study Marketing Essay
2 pages (500 words) , Download 1 , Essay
Free
Trap-Ease Trap-Ease America is regarded as the most triumphant mouse trap that is user-friendly. It gives the users an option of either disposing of the mice while still living or when dead. The effectiveness of this trap is attributed since it is
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Macy's in United Arab Emirates Marketing Case Study
15 pages (3913 words) , Download 0 , Case Study
Free
By doing so, the organization of Macy’s might improve its brand image and market value that may amplify its total sale and revenues significantly in this age of aggressiveness. Furthermore, the organization of Macy’s might attain the opportunity to analyze the taste and preferences of the customers of the UAE along with their buying behaviour.
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Gathering and Applying Marketing Research Marketing Assignment
2 pages (500 words) , Download 1 , Assignment
Free
Gathering and Applying Marketing Research Gathering and Applying Marketing Research I use Baylis and Harding hand wash lotion on a regular basis owing to its superior quality and variety. The company has enjoyed immense success in the hygiene and
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