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Marketing Essays

Result for Subject Marketing:
19918 essays
Marketing Plan for Coles Supermarkets Marketing
6 pages (1656 words) , Download 0
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The paper “Marketing Plan for Coles Supermarkets” is an actual example of a business plan on marketing. Coles supermarket is one of the main retail outlets in Australasia. It sells daily consumables to a huge number of consumers all over the country. Its main products are groceries and food consumables that have short shelve lives.  
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Seven Forces of International Marketing Environment, Challenges and Opportunities in Australia for International Marketers Marketing
9 pages (2599 words) , Download 0
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The paper “Seven Forces of International Marketing Environment, Challenges and Opportunities in Australia for International Marketers” is a  delightful example of a report on marketing. International marketing is defined as the performance of marketing activities globally, normally across two or more countries.  
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Colgate Total Toothpaste - Assessment of the Products Success as a Solution to the Target Consumers Needs Marketing
9 pages (2875 words) , Download 0
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The paper “Colgate Total Toothpaste - Assessment of the Product’s Success as a Solution to the Target Consumers’ Needs” is a fascinating example of a report on marketing. Colgate toothpaste market encompasses all the consumers from health institutions to individuals in Australia. The health institutions are specifically dentist units while individuals include people of ages three.  
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International Marketing in Automotive industry of Japan, Britain and South Korea Marketing Essay
6 pages (1711 words) , Download 0 , Essay
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The paper “International Marketing in Automotive industry of Japan, Britain and South Korea” is a spectacular example of essay on marketing. International marketing involves a lot of complex processes that every business firm needs to be familiar with. It is important for a business firm to understand the challenges and benefits it is likely to experience by exporting products to particular countries.
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Bega Cheese Entry Strategy into the Norway Dairy Market Marketing
18 pages (4739 words) , Download 1
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The paper “Bega Cheese Entry Strategy into the Norway Dairy Market” is an apposite example of a report on marketing. The purpose of this report is to perform international market research on two dairy markets namely Argentina and Norway. This report is aimed at guiding Bega cheese into choosing one of the two markets as its next international entry point as it expands internationally.  
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Situation Analysis of the Automotive Industry Brands Marketing Essay
15 pages (3972 words) , Download 0 , Essay
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The automotive industry has a large network of players that focus on all aspects of the industry, which include manufacturing, supply, and distribution of automobiles to the final consumers. Some of the major automobile firms include Toyota, General Motors, Volkswagen, Hyundai, Ford, Nissan, and Peugeot (KPMG, 2012).
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Natures and Methods of Creating Customer Value Marketing Literature review
11 pages (3167 words) , Download 0 , Literature review
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The paper “Natures and Methods of Creating Customer Value” is a  delightful example of a literature review on marketing. Customer value has for long been an important topic in the field of marketing. Businesses all over the world are seeking new and innovative ways of creating customer value. Most businesses tend to overlook, misunderstand, and underestimate their customer’s expectations.  
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Princess Pictures - Advertising Campaign Strategy of the Famous Production Company Marketing
8 pages (2413 words) , Download 1
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The paper “Princess Pictures - Advertising Campaign Strategy of the Famous Production Company” is an informative example of a business plan on marketing. Princess Pictures is a renowned production company. Having worked with the duo of Tim Dorman and Ben Zabel, the company intends on working on the latest project of India Nirvana.  
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Market Assessment in the USA and the Netherlands Marketing Essay
9 pages (2659 words) , Download 0 , Essay
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The country is governed by a democratically elected federal government. It has 52 states and the unofficial 51st state made up of colonies and regions occupied and governed by the United States government. The United States of America enjoys a stable political environment. It has in place great legal and governance structures.
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SWOT Analysis for Sump Coffee Marketing
7 pages (1984 words) , Download 0
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The paper “ SWOT Analysis for Sump Coffee ” is an inspiring example of a report on marketing. Just like other coffee types being sold in Sump Coffee, USA, Altura Coffee will be ready to offer a distinctive number of blended coffees that basically within the single-origin and estate coffee varieties. The coffeehouse is able to integrate its coffees with premium loose leaf teas.  
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Macro-Environmental Analysis for Bulla Dairy Foods' Entry in the Japanese Market Marketing
12 pages (3332 words) , Download 2
Free
The paper “Macro-Environmental Analysis for Bulla Dairy Foods’ Entry in the Japanese Market” is an informative example of a report on marketing. Macro-environment comprises of strengths such as Political, economic, legal, cultural technological as well as social factors. Political elements incorporate laws, offices, and gatherings that impact and breaking point associations in a given society.  
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Provisions for Gas, Electricity, and Water Markets Marketing Report
9 pages (2618 words) , Download 1 , Report
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Competition is generally seen to be possible and desirable in such utilities regulators now have all primary duties to promote competition. From a regulator`s point of view, it is crucial to have a clear view of what a competitive market is and what can be done, in the real world, to establish the conditions that will allow such a market to emerge. 
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The Issue of Customer Orientation and Its Manifestation Marketing Essay
8 pages (2238 words) , Download 1 , Essay
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In the recent past, companies have committed a lot of resources on researching the subject of customer orientation behavior and building an organizational culture that is customer-oriented. There has been an effort by many companies to come up with programs especially in their production and sales department that are customer-oriented.
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Different Levels of Market Efficiency Marketing Assignment
8 pages (2009 words) , Download 1 , Assignment
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The author states that weak-form efficiency describes the market all the historical information has already been incorporated in the prices of the stocks, all the information contained in the past prices. With semi-strong-form efficiency, the market does not only incorporate the past information in the prices of the stocks.
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Insolvent Periods of High Sales Growth Marketing Assignment
8 pages (2146 words) , Download 1 , Assignment
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Dividend yield ratio gives an idea about the dividends paid by the company as compared to the market price of the shares. It is with the help of this ratio that the investor identifies how much return he or she is going to get from the company in terms of percentage of the market of the company’s shares.
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Green Product that Could be Offered in the Market Marketing Essay
6 pages (1800 words) , Download 1 , Essay
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Green product promotion basically focuses on three areas – address a relationship between a product/service and the biophysical environment, promote a green lifestyle and present a corporate image of environmental responsibility (Dash). The extra pricing of the service can be justified by the overall saving and convenience to the customer.
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Semiotic Analysis and Comparison of the Oilatum and Elvive Ads Marketing Term Paper
6 pages (1648 words) , Download 1 , Term Paper
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When the “Elvive” product is effective for five hair-problems, the “Oilatum” is effective for only one, namely eczema. But the usage of the “Oilatum” product requires at least two types of the bottle in its healing process. That is, first the user has to soak or shower with the Oilatum and then he/she has to apply the Oilatum cream.
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The Coca-Cola Company: An Analysis of Fundamental Marketing Techniques Marketing Case Study
7 pages (2302 words) , Download 1 , Case Study
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From mass marketing, Coca-Cola has successfully evolved to target specific market segments for greater positioning. It has also productively adjusted its operations for its global expansion with its own distinct distribution system that allows for the product to be made available in virtually every part of the world.
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Understanding and Implementation of Co-Branding Marketing Thesis Proposal
10 pages (2825 words) , Download 1 , Thesis Proposal
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Brand extension is a part of brand management and is a marketing strategy in which the company tends to diversify in a new product category under the same brand name. It aims to leverage the existing brand’s image and loyalty into the new product’s success. It is also seen as a means of creating integrated brand architecture.
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The Marketing Mix of LED Television by Samsung Marketing Case Study
6 pages (1889 words) , Download 1 , Case Study
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Targeting is the strategy in which the marketer targets a particular segment of the market. Under this strategy, Samsung targets two categories of the market. One is the local market and the other is the niche market. The third and perhaps the most important marketing communication strategy followed by Samsung is that of positioning.
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Marketing Plan for Private Medical Clinic in Birmingham Marketing Case Study
9 pages (2756 words) , Download 1 , Case Study
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Porter’s generic strategies are the core strategies that are effective for entering into a new market. Michael E. Porter has identified three core strategies i.e. cost leadership, focused and differentiation strategies. With the help of these three strategies, four types of strategies can be formulated and are presented in the following diagram. 
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Impact on the Oil Market of a Series of Events Marketing Term Paper
10 pages (2842 words) , Download 1 , Term Paper
Free
The development of political crises in countries-oil exporters affects the global oil market. The extension and the duration of this impact depend on the time required for the response of the global community, the initiatives of local authorities but also the conditions of the global economy – which can allow or not high risks in the oil market.
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Analyze iPhone in the Context of Broader Corporate Design Marketing Article
7 pages (1811 words) , Download 1 , Article
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Companies hire corporate designers to do this job for them. Corporate designers are responsible for designing the corporation’s brand identity as well as the identity of its products and their individual designs.
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An Evaluation of the Appropriateness of Viral Marketing Strategy for K&K Beverages Marketing Dissertation
49 pages (9999 words) , Download 2 , Dissertation
Triangulation enhances the reliability of the data as well as the process of gathering it (Tellis 1995). According to Johansson (2003), it also ensures the validity of data. If the data collection techniques yield consistent findings, reliability has been achieved. Triangulation, to a large extent, ensures reliability.  
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Marketing Analysis of DKNY Marketing Case Study
6 pages (1500 words) , Download 1 , Case Study
Free
The outside appearance is nice with appealing lighting that makes the Bond Street store to have a lavish and luxurious look. This store and its products are visible from the outside and this makes is possible for customers to peek inside and have a feel of the store even before entering the store (Bhalla, 2010).
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Critics of Advertising Marketing Term Paper
7 pages (2024 words) , Download 1 , Term Paper
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Advertising helps modern-day companies to sell products, services, ideas, and images via a persuasive information channel. This crucial marketing tool also enables business ventures to communicate relevant information to both current and prospective buyers. Information provided in advertisements principally revolves around the company.
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My Audience - My Boss Marketing Article
6 pages (1666 words) , Download 1 , Article
Free
The advertisement focuses on uniquely placing the Coke beverage as a necessity for human life. Ideally, every man wants to be happy and the Coca-Cola drink is brought out as the source of that happiness. Using a previously dull world, the introduction of coke to this world brings back the stolen happiness and paralyzes sadness and anger that characterized everyone.
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The Marketability of Market Marketing Case Study
12 pages (3103 words) , Download 1 , Case Study
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As such, it is no wonder why businesses invest heavily in marketing campaigns today. However, as the markets increasingly become competitive, companies are increasingly finding it suitable to hire marketing specialists to assist in analyzing the market conditions to ensure that a company identifies its potential.
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Market Attractiveness Report - Retina Mini iPad Marketing Case Study
8 pages (2354 words) , Download 0 , Case Study
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The paper "Market Attractiveness Report - Retina Mini iPad" is a perfect example of a marketing case study. An international market arena is an environment where organizations stand to gain or risk losing. Closeness to raw materials, a saturation of the local market, diversification, and search for new markets are some of the reasons why organizations enter the international market.
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Marketing Strategies for the John Lewis Partnership Marketing Case Study
6 pages (1799 words) , Download 0 , Case Study
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The paper "Marketing Strategies for the John Lewis Partnership " is a good example of a marketing case study. John Lewis Partnership plc is an outstanding company in the fact that it is not only owned by staff but it is also managed by staff. The staff is known as partners. In the United Kingdom, this partnership is the largest department store.
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Internal Factors Influencing Consumer Decision Making Process - Coca Cola Soft Drink Marketing Case Study
12 pages (3392 words) , Download 0 , Case Study
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The paper "Internal Factors Influencing Consumer Decision Making Process - Coca Cola Soft Drink" is a perfect example of a marketing case study. This report outlines the influence that consumers’ internal factors in the consumer decision-making process involving different products or services that give the same benefits when consumed.
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Qantas Airways Limited Marketing Planning Marketing Case Study
7 pages (2145 words) , Download 0 , Case Study
Free
The paper "Qantas Airways Limited Marketing Planning" is a good example of a marketing case study. Qantas Airways Limited marketing situation analyses provide information that any other company faces in pursuit to perform in the related industry. Conversely, the analyses of its SWOT, PEST and position vis-à-vis the market it operates to provide a need to identify elements of a marketing plan with a view to analysing problems and propose solutions.
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Indulgence Jewels Company Market Segmentation Marketing Case Study
22 pages (5690 words) , Case Study
Nobody downloaded yet
The paper "Indulgence Jewels Company Market Segmentation" is a great example of a marketing case study. Starting up a company involves quite long processes of having to define the product or service that the company will specialize in, set some objectives by establishing a mission statement, plan for the production, processing and distribution of the product or service and work towards attaining the profit-making goal.
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The Consumer Buying Decision Making Process - Fast-Moving Consumer Good Marketing Case Study
8 pages (2231 words) , Download 0 , Case Study
Free
The paper "The Consumer Buying Decision Making Process - Fast-Moving Consumer Good" is a perfect example of a marketing case study. The first step in the consumer buying decision is the need or problem recognition step (Solomon, Polegato, and Zaichkowsky, 34). In this step, the consumer recognizes he/she has as a need that can be satisfied by a product with certain attributes.
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International Marketing of Sard Wonder Company Marketing Case Study
11 pages (3214 words) , Download 0 , Case Study
Free
The paper "International Marketing of Sard Wonder Company" is an outstanding example of a marketing case study. SARD WONDER is one of the major detergent products produced in Australia and distributed to other markets. Currently, it is the second-largest detergent product in Australia taking over 15% of the total market. The company intends to venture into the international market.
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Super Eyes to the Management of Toyota Australia Marketing Case Study
10 pages (3073 words) , Download 0 , Case Study
Free
The paper "Super Eyes to the Management of Toyota Australia" is a good example of a marketing case study. Driving has become a necessity in our modern world is it is a way of getting from one destination to another. Unfortunately, to drive you to need to see and hence the visually impaired are at a disadvantage as far as driving is concerned.
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Opportunities and Threats of Tourism Tasmania Organization Marketing Case Study
6 pages (1791 words) , Download 0 , Case Study
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The paper "Opportunities and Threats of Tourism Tasmania Organization" is a great example of a marketing case study. Australia is the strangest land on earth. It has a wide variety of weird wildlife and endless horizon of the magical landscape that can be found nowhere else in the world. When one moves away from its modern cities to the wilderness, it gives a feeling of being on another planet.
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Marketing Plan Report for Kleenmaid Australian Company Marketing Case Study
9 pages (2641 words) , Download 0 , Case Study
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The paper "Marketing Plan Report for Kleenmaid Australian Company " is a perfect example of a marketing case study. Kleenmaid is a company that deals with manufacturing, importing and distribution of household goods such as ovens, washing machines, dishwashers and cooktops. The main purpose of this report is to identify a marketing strategy that will enable the company to remain distinctive in its performance.
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Why Many Environment Conscious People Do Not Use Buses Marketing Case Study
8 pages (2207 words) , Download 0 , Case Study
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The paper "Why Many Environment-Conscious People Do Not Use Buses" is an outstanding example of a marketing case study. This report is as a result of a market survey commissioned by FirstGroup to establish why people despite being environmentally conscious are yet to shift significantly from using private vehicles to using busses in their travel.
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Consumer Experience and Experiential Marketing Marketing Case Study
8 pages (2231 words) , Download 0 , Case Study
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The paper "Consumer Experience and Experiential Marketing" is a wonderful example of a Marketing Case Study. This report discussed the various concepts of marketing. According to this report, there are various methods that can be applied by a company to enter into a foreign market and they include licensing.
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On the Simple Economics of Advertising Marketing and Product Design Marketing Case Study
9 pages (2671 words) , Download 0 , Case Study
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The paper "On the Simple Economics of Advertising Marketing and Product Design" is a perfect example of a Marketing Case Study. Many have termed American Apparel to be promoting sexism; Most of their ads have shown women either topless or wearing barely enough to cover their essential parts. The recent controversial ad was the image of a girl in a pleated skirt bending over a car’s rear window. 
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Experiences With A Set Of Four Service Encounters Marketing Case Study
13 pages (3544 words) , Download 0 , Case Study
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The paper "Experiences With A Set Of Four Service Encounters" is a great example of a Marketing Case Study. The global services industry has expanded in the recent past. Unlike the perspective of the traditional service that services provided could not be standardized, Lay (2014, p.162) argued that modern service industry trends imply a changing industry dynamics. 
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Marketing and Reasons for Metrics Selection Marketing Case Study
7 pages (2154 words) , Download 0 , Case Study
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The paper "Marketing and Reasons for Metrics Selection" is a perfect example of a Marketing Case Study. ‘What’s not measured is not managed.’ Understanding of this catchphrase proves that to complete the process of marketing and its management the studying of brand equity and proper evaluation of the same becomes very important for any organization. 
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Brand Equity and Associated Metrics Marketing Essay
7 pages (2376 words) , Download 0 , Essay
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The paper "Brand Equity and Associated Metrics" is a great example of a Marketing Essay. Organizations operate based on different fundamental requirements, but the most important aspect is the generation of revenues to the shareholders. The current business environment is very competitive, and marketing management understands the importance of employing different strategies.  
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Examining World Market Segmentation and Brand Positioning Strategies Marketing
24 pages (6846 words)
Nobody downloaded yet
The paper "Examining World Market Segmentation and Brand Positioning Strategies" is a wonderful example of a Marketing Business Plan. The Lights solar recharge was invented by Simon Doble as he camped on the iconic North Shore of Noosa in Queensland with his family. He got problems with visibility since the light that he had placed on the table was too bright. 
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Effects of the Rising Popularity of E-Commerce to the Travel Industry Marketing
6 pages (2351 words) , Download 0
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The paper "Effects of the Rising Popularity of E-Commerce to the Travel Industry" is a wonderful example of a Marketing Business Plan. Harvey World Travel is a travel agency company that offers travel services to the people who want to go on holiday. The company is based in Australian and it is privately owned. 
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Strategic Integrated Marketing Communications Marketing
15 pages (4281 words) , Download 0
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The paper "Strategic Integrated Marketing Communications " is a perfect example of a Marketing Business Plan. Sport UNE is a controlled entity of the University of New England, SporUNE is a non-profit organization. The organization has over fifty employees from both the University of New England and the wider community.
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The Pursuit of New Product Development Marketing Case Study
16 pages (4643 words) , Download 0 , Case Study
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The paper "The Pursuit of New Product Development" is a great example of a Marketing Case Study. SportUNE was formed in 1938 with the aim of boosting sporting, fitness, and health-related programs. Over the years, SportUNE has demonstrated greater effort in ensuring that sport, exercise, and health-related programs are accessed by the students and the community at large. 
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Linking Customer and Employee Satisfaction to the Bottom Marketing Assignment
7 pages (2318 words) , Download 1 , Assignment
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The paper "Linking Customer and Employee Satisfaction to the Bottom" is a great example of a Marketing Assignment. What is an effective communication strategy? What role can customers play as part of a firm’s communication strategy? Would you say employees have a role to play in a firm’s communication strategy? As part of your answer use concrete examples to make your point.
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Designing Brand Experiences Marketing Case Study
9 pages (2553 words) , Download 0 , Case Study
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The paper "Designing Brand Experiences" is a great example of a Marketing Case Study. The increased globalization and advancement in technology have led to an increase in competition in the market over the years (Kotler & Armstrong, 2010). Such factors have made contemporary managers understand the importance of building strong brands.
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