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Marketing Essays

Result for Subject Marketing:
19895 essays
Blackberry Successful Branding Marketing Case Study
6 pages (1733 words) , Download 0 , Case Study
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The paper "Blackberry Successful Branding" is a great example of a marketing case study. Each and every day, competition is turning out to be severe and hence it is crucial for an organization to win the customer’s heart so as to beat their competitors. Most organizations have realized that the brand name in which the company associates its products and services is a valuable asset.
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GlaxoSmithKline Healthcare Company Marketing Case Study
9 pages (2601 words) , Download 0 , Case Study
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The paper "GlaxoSmithKline Healthcare Company " is a perfect example of a marketing case study. GlaxoSmithKline healthcare company is the main founder of the brands Lucozade and Ribena. The company founded the brand Ribena drink in 1938 and it has continued to evolve over the years. Since its establishment, the company has been serving an estimated 20 million consumers daily around Europe.
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Google Company Strategic Marketing Plan Marketing Case Study
22 pages (5996 words) , Case Study
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The paper "Google Company Strategic Marketing Plan" is an outstanding example of a marketing case study. The Google search engine is a technology product built on the sole strategic aim and need of establishing an appropriate and relevant platform through which it seeks to enable the consumers to access a wide range of data and information in the market.
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Pringles Market Overview Marketing Case Study
8 pages (2287 words) , Download 0 , Case Study
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The paper "Pringles Market Overview" is a good example of a marketing case study. This market research project seeks to collect market data in order to gather more information regarding Pringles. In conducting this research, it is anticipated that the information gathered will be of great assistance in the marketing strategies to be employed. 
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Packaging Development Marketing Literature review
14 pages (3573 words) , Download 0 , Literature review
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The paper "Packaging Development" is a perfect example of a marketing literature review. This part shows the after effects of a far reaching writing inquiry in a few perspectives. This overview distinguishes the variables that are included in this exploration. Packaging creates the holder of an item. It is a structure that contains a business nourishment item. It simplifies transportation of the item, and secures it item against pollution, misfortune, corruption, harm.
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Soap de Villa Soap Brand Background and Customer Value Satisfaction Marketing Case Study
6 pages (1667 words) , Download 0 , Case Study
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The paper "Soap de Villa Soap Brand Background and Customer Value Satisfaction" is an outstanding example of a marketing case study. Soap de Villa is a handmade soap brand from Australian. It began with the promoter who has suffered from allergies since she was young: she cannot use any normal commercially made body soap, or her skin would be itchy and cannot sleep the whole night.
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Evaluation of Nikes IMC Strategy Using the RABOSTIC Planning Framework Marketing Case Study
12 pages (3662 words) , Download 3 , Case Study
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The paper "Evaluation of Nike’s IMC Strategy Using the RABOSTIC Planning Framework" is a perfect example of a marketing case study. No organization can survive in the current competitive environment without the use of Integrated Marketing Communication (IMC). IMC is the coordination of all interaction points an organization has with the marketplace.
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Google Glass Innovation - Concept and Vision Marketing Case Study
6 pages (1852 words) , Download 0 , Case Study
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The paper "Google Glass Innovation - Concept and Vision" is an outstanding example of a marketing case study. Basadur & Gelade (2006, p.47) claim in awake of that competition, innovation is recognized as a driver of change and success in every sector of the economy. Moultrie & Young (2009, p.300) claim the societal needs and doing things the same way cannot be used to attract customers.
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Samsung - Strategic Marketing and Innovation Marketing Case Study
7 pages (2069 words) , Download 0 , Case Study
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The paper "Samsung - Strategic Marketing and Innovation" is a good example of a marketing case study. Globalization and advancement in technology have increased competition in international markets. In the current competitive business environment, experts argue that many managers now understand the need for organizations to change to sustain change and gain competitive change.
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The Customer Need To Be Satisfied by the Nokia Lumia 930 Marketing Case Study
8 pages (2089 words) , Download 0 , Case Study
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The paper "The Customer Need To Be Satisfied by the Nokia Lumia 930" is a perfect example of a marketing case study. A product is a vital component in all business operations because it is actually the focus of not only the exchange but the marketing concept as well. In addition to that, all other factors are indeed based on the product and therefore its effective comprehension is vital for any successful marketing management.
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The Marketing Plan for Khameer Restaurant in Singapore Marketing Case Study
10 pages (3029 words) , Download 0 , Case Study
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The paper "The Marketing Plan for Khameer Restaurant in Singapore" is an outstanding example of a marketing case study. Khameer is a traditional UAE food which is made of honey, cheese or Nutella chocolate. This bread has high popularity in Emirates where it is cooked at home and restaurants. This food can do well in the Singapore market due to its increasing awareness and high nutrient value.
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Enterprise and Social Responsibility Marketing Assignment
6 pages (1895 words) , Download 0 , Assignment
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The situation has severe consequences on the government because it lowers its reserves. Also, it creates a situation where customers cannot borrow from the bank the amount they need. As such, the government must monitor the set banking laws to ensure that they prevent lending, interest rates, credits, and mortgages crisis in the future.
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The Influence of Advertising on Consumer Behaviour Marketing Coursework
12 pages (3523 words) , Download 0 , Coursework
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The paper " The Influence of Advertising on Consumer Behaviour" is a good example of marketing coursework. Advertising is one of the key marketing functions that businesses engage in. The sole objective of advertising is to motivate the consumer to purchase the products or services offered by the business.
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Internal Factors and Their Influence on a Consumers Decision Making Process for Sony Smartphones Marketing Case Study
19 pages (5068 words) , Download 0 , Case Study
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The paper "Internal Factors and Their Influence on a Consumer’s Decision Making Process for Sony Smartphones" is an outstanding example of a marketing case study. The decision to buy a product by consumers is reached after a rigorous analysis of factors originating from outside the individual, external factors, and those factors intrinsic to the individual otherwise known as internal factors.
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Role of CSR Communication in Enhancing the Organization Products in the Competitive Market Marketing Coursework
10 pages (3279 words) , Download 0 , Coursework
Free
The paper "Role of CSR Communication in Enhancing Organization Products in the Competitive Market" is a great example of marketing coursework. Communication is the key to the success of any organization in a competitive market. Communication assists an organization in creating product awareness in the market, sending messages regarding its promotion process among other things.
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Five Steps in Consumer Decision-Making Process Marketing Coursework
16 pages (4522 words) , Download 0 , Coursework
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The paper "Five Steps in Consumer Decision-Making Process" is a perfect example of marketing coursework. Individuals view the smartphones as an extension of themselves, and they carry them around even to places that are so unorthodox for example in their shower rooms. A great number of people use smartphones for social media, browsing, navigation and online shopping among others.
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Contemporary Strategic Marketing Marketing Case Study
8 pages (2240 words) , Download 0 , Case Study
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The paper "Contemporary Strategic Marketing" is a great example of a Marketing Case Study. The report focused on the marketing strategy for Bindle, which is an Australian gift selling company, located in Melbourne (Bindle, 2016). With the rising level of competition within the industry, companies are focusing on expanding their operations in other sectors. 
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Criteria Used to Enter the Russian Automotive Industry Marketing Case Study
15 pages (4091 words) , Download 0 , Case Study
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The paper "Criteria Used to Enter the Russian Automotive Industry" is a great example of a Marketing Case Study. The automobile industry in Europe has staggered significantly after the recent 2008-2009 global financial crisis. Apparently, Russia was not an exception to the financial crisis. The sale of cars significantly dropped in the year 2014 as a result of the sanctions. 
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Tourism And Hospitality Marketing Marketing Case Study
10 pages (2956 words) , Download 0 , Case Study
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The paper "Tourism And Hospitality Marketing" is a great example of a Marketing Case Study. Launching and successfully marketing an experienced product can be a challenging undertaking. In this report, the Melbourne Musicland Pop Festival is introduced as an experienced product targeting Millennials.
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Boost Juice Company - Employing Integrated Marketing Communication Concepts Marketing
13 pages (3317 words) , Download 0
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The paper “Boost Juice Company - Employing Integrated Marketing Communication Concepts” is an affecting example of a business plan on marketing. Boost Juice company is known to be the world’s largest organization which offers quality drinks, the company has expanded its operations due to high standards of hygiene which they maintain while offering their services.  
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Marketing Plan for Non-Profit Organization SecondBite Marketing Case Study
10 pages (2867 words) , Download 0 , Case Study
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The paper "Marketing Plan for Non-Profit Organization SecondBite" is a perfect example of a marketing case study. SecondBite is a non-profit non-governmental organization that identifies sources of surplus food and produce, which may otherwise have gone to waste, and facilitates its timely and safe distribution to people agencies in need.
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Marketing Plan of Australian College Information Centre Marketing Case Study
17 pages (4597 words) , Download 0 , Case Study
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The paper "Marketing Plan of Australian College Information Centre " is a great example of a marketing case study. Australian College Information Centre (ACIC) was established in 1988 as a world-class education consulting firm which specializes in Australian education. Over the past twenty years, ACIC has successfully helped more than 30,000 international students from over forty countries and regions to study in Australia.
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Integrated Marketing Communication Plan for Refresh Company Marketing Case Study
9 pages (3731 words) , Download 0 , Case Study
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The paper "Integrated Marketing Communication Plan for Refresh Company" is an outstanding example of a marketing case study. This integrated marketing communication plan explains in details the launch of a new product by Glimmers limited a soft drink company based in Australia known as “Refresh” a new fresh fruit juice made from organically grown apples.
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Oreo Company Marketing System Marketing Case Study
13 pages (3322 words) , Download 0 , Case Study
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The paper "Oreo Company Marketing System" is a perfect example of a marketing case study. Marketing system refers to a systematic procedure that enables many players to interact and making business or marketing deals. It aims at increasing productivity, improving efficiency, customer relations, improved coordination, communication, and channels of distribution. Those interacting are sellers and bidders (Dixon & Wilkinson 1962, p. 42).
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Banyan Tree Hotels and Resorts Service Marketing Marketing Case Study
8 pages (2318 words) , Download 0 , Case Study
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The paper "Banyan Tree Hotels and Resorts Service Marketing" is an outstanding example of a marketing case study. In the contemporary world, most economies are anchored on the provision of services. However, marketing of services is a bit tricky for the marketer due to its inherent characteristics. These characteristics include their intangibility, lack of ownership, perishability, heterogeneity and inseparability.
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Why Marketing and Advertising Are Fundamentally Exploitative Marketing Coursework
6 pages (1717 words) , Download 0 , Coursework
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The paper "Why Marketing and Advertising Are Fundamentally Exploitative" is a good example of marketing coursework. Marketing refers to activities that are concerned with the buying and selling of services and or products. The activities that are involved in marketing are the ones such as sales, advertisement as well as the delivery of goods and services to the consumers.
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Marketing Plan for Coles Supermarkets Marketing
6 pages (1656 words) , Download 0
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The paper “Marketing Plan for Coles Supermarkets” is an actual example of a business plan on marketing. Coles supermarket is one of the main retail outlets in Australasia. It sells daily consumables to a huge number of consumers all over the country. Its main products are groceries and food consumables that have short shelve lives.  
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Seven Forces of International Marketing Environment, Challenges and Opportunities in Australia for International Marketers Marketing
9 pages (2599 words) , Download 0
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The paper “Seven Forces of International Marketing Environment, Challenges and Opportunities in Australia for International Marketers” is a  delightful example of a report on marketing. International marketing is defined as the performance of marketing activities globally, normally across two or more countries.  
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Colgate Total Toothpaste - Assessment of the Products Success as a Solution to the Target Consumers Needs Marketing
9 pages (2875 words) , Download 0
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The paper “Colgate Total Toothpaste - Assessment of the Product’s Success as a Solution to the Target Consumers’ Needs” is a fascinating example of a report on marketing. Colgate toothpaste market encompasses all the consumers from health institutions to individuals in Australia. The health institutions are specifically dentist units while individuals include people of ages three.  
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International Marketing in Automotive industry of Japan, Britain and South Korea Marketing Essay
6 pages (1711 words) , Download 0 , Essay
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The paper “International Marketing in Automotive industry of Japan, Britain and South Korea” is a spectacular example of essay on marketing. International marketing involves a lot of complex processes that every business firm needs to be familiar with. It is important for a business firm to understand the challenges and benefits it is likely to experience by exporting products to particular countries.
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Bega Cheese Entry Strategy into the Norway Dairy Market Marketing
18 pages (4739 words) , Download 1
Free
The paper “Bega Cheese Entry Strategy into the Norway Dairy Market” is an apposite example of a report on marketing. The purpose of this report is to perform international market research on two dairy markets namely Argentina and Norway. This report is aimed at guiding Bega cheese into choosing one of the two markets as its next international entry point as it expands internationally.  
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Situation Analysis of the Automotive Industry Brands Marketing Essay
15 pages (3972 words) , Download 0 , Essay
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The automotive industry has a large network of players that focus on all aspects of the industry, which include manufacturing, supply, and distribution of automobiles to the final consumers. Some of the major automobile firms include Toyota, General Motors, Volkswagen, Hyundai, Ford, Nissan, and Peugeot (KPMG, 2012).
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Natures and Methods of Creating Customer Value Marketing Literature review
11 pages (3167 words) , Download 0 , Literature review
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The paper “Natures and Methods of Creating Customer Value” is a  delightful example of a literature review on marketing. Customer value has for long been an important topic in the field of marketing. Businesses all over the world are seeking new and innovative ways of creating customer value. Most businesses tend to overlook, misunderstand, and underestimate their customer’s expectations.  
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Princess Pictures - Advertising Campaign Strategy of the Famous Production Company Marketing
8 pages (2413 words) , Download 1
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The paper “Princess Pictures - Advertising Campaign Strategy of the Famous Production Company” is an informative example of a business plan on marketing. Princess Pictures is a renowned production company. Having worked with the duo of Tim Dorman and Ben Zabel, the company intends on working on the latest project of India Nirvana.  
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Market Assessment in the USA and the Netherlands Marketing Essay
9 pages (2659 words) , Download 0 , Essay
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The country is governed by a democratically elected federal government. It has 52 states and the unofficial 51st state made up of colonies and regions occupied and governed by the United States government. The United States of America enjoys a stable political environment. It has in place great legal and governance structures.
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SWOT Analysis for Sump Coffee Marketing
7 pages (1984 words) , Download 0
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The paper “ SWOT Analysis for Sump Coffee ” is an inspiring example of a report on marketing. Just like other coffee types being sold in Sump Coffee, USA, Altura Coffee will be ready to offer a distinctive number of blended coffees that basically within the single-origin and estate coffee varieties. The coffeehouse is able to integrate its coffees with premium loose leaf teas.  
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Macro-Environmental Analysis for Bulla Dairy Foods' Entry in the Japanese Market Marketing
12 pages (3332 words) , Download 2
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The paper “Macro-Environmental Analysis for Bulla Dairy Foods’ Entry in the Japanese Market” is an informative example of a report on marketing. Macro-environment comprises of strengths such as Political, economic, legal, cultural technological as well as social factors. Political elements incorporate laws, offices, and gatherings that impact and breaking point associations in a given society.  
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Provisions for Gas, Electricity, and Water Markets Marketing Report
9 pages (2618 words) , Download 1 , Report
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Competition is generally seen to be possible and desirable in such utilities regulators now have all primary duties to promote competition. From a regulator`s point of view, it is crucial to have a clear view of what a competitive market is and what can be done, in the real world, to establish the conditions that will allow such a market to emerge. 
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The Issue of Customer Orientation and Its Manifestation Marketing Essay
8 pages (2238 words) , Download 1 , Essay
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In the recent past, companies have committed a lot of resources on researching the subject of customer orientation behavior and building an organizational culture that is customer-oriented. There has been an effort by many companies to come up with programs especially in their production and sales department that are customer-oriented.
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Different Levels of Market Efficiency Marketing Assignment
8 pages (2009 words) , Download 1 , Assignment
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The author states that weak-form efficiency describes the market all the historical information has already been incorporated in the prices of the stocks, all the information contained in the past prices. With semi-strong-form efficiency, the market does not only incorporate the past information in the prices of the stocks.
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Insolvent Periods of High Sales Growth Marketing Assignment
8 pages (2146 words) , Download 1 , Assignment
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Dividend yield ratio gives an idea about the dividends paid by the company as compared to the market price of the shares. It is with the help of this ratio that the investor identifies how much return he or she is going to get from the company in terms of percentage of the market of the company’s shares.
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Green Product that Could be Offered in the Market Marketing Essay
6 pages (1800 words) , Download 1 , Essay
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Green product promotion basically focuses on three areas – address a relationship between a product/service and the biophysical environment, promote a green lifestyle and present a corporate image of environmental responsibility (Dash). The extra pricing of the service can be justified by the overall saving and convenience to the customer.
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Semiotic Analysis and Comparison of the Oilatum and Elvive Ads Marketing Term Paper
6 pages (1648 words) , Download 1 , Term Paper
Free
When the “Elvive” product is effective for five hair-problems, the “Oilatum” is effective for only one, namely eczema. But the usage of the “Oilatum” product requires at least two types of the bottle in its healing process. That is, first the user has to soak or shower with the Oilatum and then he/she has to apply the Oilatum cream.
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The Coca-Cola Company: An Analysis of Fundamental Marketing Techniques Marketing Case Study
7 pages (2302 words) , Download 1 , Case Study
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From mass marketing, Coca-Cola has successfully evolved to target specific market segments for greater positioning. It has also productively adjusted its operations for its global expansion with its own distinct distribution system that allows for the product to be made available in virtually every part of the world.
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Understanding and Implementation of Co-Branding Marketing Thesis Proposal
10 pages (2825 words) , Download 1 , Thesis Proposal
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Brand extension is a part of brand management and is a marketing strategy in which the company tends to diversify in a new product category under the same brand name. It aims to leverage the existing brand’s image and loyalty into the new product’s success. It is also seen as a means of creating integrated brand architecture.
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The Marketing Mix of LED Television by Samsung Marketing Case Study
6 pages (1889 words) , Download 1 , Case Study
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Targeting is the strategy in which the marketer targets a particular segment of the market. Under this strategy, Samsung targets two categories of the market. One is the local market and the other is the niche market. The third and perhaps the most important marketing communication strategy followed by Samsung is that of positioning.
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Marketing Plan for Private Medical Clinic in Birmingham Marketing Case Study
9 pages (2756 words) , Download 1 , Case Study
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Porter’s generic strategies are the core strategies that are effective for entering into a new market. Michael E. Porter has identified three core strategies i.e. cost leadership, focused and differentiation strategies. With the help of these three strategies, four types of strategies can be formulated and are presented in the following diagram. 
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Impact on the Oil Market of a Series of Events Marketing Term Paper
10 pages (2842 words) , Download 1 , Term Paper
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The development of political crises in countries-oil exporters affects the global oil market. The extension and the duration of this impact depend on the time required for the response of the global community, the initiatives of local authorities but also the conditions of the global economy – which can allow or not high risks in the oil market.
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Analyze iPhone in the Context of Broader Corporate Design Marketing Article
7 pages (1811 words) , Download 1 , Article
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Companies hire corporate designers to do this job for them. Corporate designers are responsible for designing the corporation’s brand identity as well as the identity of its products and their individual designs.
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An Evaluation of the Appropriateness of Viral Marketing Strategy for K&K Beverages Marketing Dissertation
49 pages (9999 words) , Download 2 , Dissertation
Triangulation enhances the reliability of the data as well as the process of gathering it (Tellis 1995). According to Johansson (2003), it also ensures the validity of data. If the data collection techniques yield consistent findings, reliability has been achieved. Triangulation, to a large extent, ensures reliability.  
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