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Marketing Essays

Result for Subject Marketing:
19914 essays
Marketing Products And Services In A Dynamic Environment Marketing Case Study
9 pages (3010 words) , Download 0 , Case Study
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The paper "Marketing Products And Services In A Dynamic Environment" is a wonderful example of a Marketing Case Study. Before a company decides to penetrate into a new market, it must consider if the product has the features which can enable it to excel in the market. The Lucozade brand can be assimilated into the market if the company conducts some research to understand the consumer.
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A Measure of Export Market Orientation Marketing Case Study
9 pages (2650 words) , Download 0 , Case Study
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The paper "A Measure of Export Market Orientation" is a great example of a Marketing This report has been drafted in a comprehensive manner to focus on the topic “Marketing Orientation” and various components and its impact and influence on HSBC Bank. The report also looks to assess the effectiveness of marketing orientation.  
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Measuring Marketing Performance Marketing Case Study
14 pages (3949 words) , Download 0 , Case Study
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The paper "Measuring Marketing Performance" is a perfect example of a Marketing Case Study. In this section, we shall consider the various strategies practiced by SportUNE business when it comes to dealing with the new market entries, growth markets, mature and declining markets. The main aim of this study is to investigate the ways in which farms behave.
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Direct Marketing and Consumer Privacy in the Online Environment: Effects on Australian Children Marketing Case Study
8 pages (2778 words) , Download 0 , Case Study
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The paper "Direct Marketing and Consumer Privacy in the Online Environment: Effects on Australian Children" is an outstanding example of a marketing case study. The internet has significantly changed the way in which business is conducted today, particularly in relations to direct marketing. Over time, internet-based technologies have provided businesses with numerous tools and platforms.
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Consumer Packaged Goods in Australia Marketing Assignment
10 pages (2858 words) , Download 0 , Assignment
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The paper "Consumer Packaged Goods in Australia" is a good example of a marketing assignment. Consumer packaged goods (CPG) or Fast-moving consumer goods (FMCG) are low-cost goods or products that are sold fast, usually in a matter of days. FMCG constitute a large part of consumers’ budget in Australia.
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Service-Scape in Marketing Marketing Coursework
7 pages (2076 words) , Download 0 , Coursework
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The paper "Service-Scape in Marketing" is a great example of marketing coursework. The modern corporate world experience intense competition where many firms now operate in the same industries and offer almost the same services or similar products to the customers. The intense competitive pressures exerted to the managements compel them to scale up their games so that they can remain relevant in business.
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Perceptions of Consumers towards Responsible Gambling Marketing
20 pages (6268 words) , Download 0
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The paper "Perceptions of Consumers towards Responsible Gambling" is a great example of a marketing report. Gambling is a controversial topic in advertising because it determines the level of trust that consumers have on a particular product or service advertised. There are polarized views with regards to advertising with some views supportive of the idea while others opposing the idea.
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Digital Marketing and Commerce - Pharmaceuticals and Clinical Settings in Dubai Marketing Case Study
13 pages (3423 words) , Download 0 , Case Study
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The paper "Digital Marketing and Commerce - Pharmaceuticals and Clinical Settings in Dubai " is a perfect example of a marketing case study. E-marketing is emerging as an integral part of business strategies that most companies and institutions are using to create a competitive edge over their rivals.
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Consumer Digital Journey: JB HI-FI Marketing Case Study
6 pages (1773 words) , Download 0 , Case Study
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The paper "Consumer Digital Journey: JB HI-FI" is an outstanding example of a marketing case study. The focus of this assignment would be on JB HI-FI Company, which bases its core operations in distributing music CDs across the Australian and New Zealand markets. JB Hi-FI is a company based in Australia; Melbourne, that deals in the selling of electronics products like radios and television sets.
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Promotion Strategy for Small and Medium Business - Milestone Integrated Marketing Consultants Marketing Case Study
9 pages (2572 words) , Download 0 , Case Study
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The paper "Promotion Strategy for Small and Medium Business - Milestone Integrated Marketing Consultants " is a great example of a marketing case study. Companies tend to operate on inactive strategies that cost it the benefit of advancing. In Australia, research indicates that there are myriad small and medium businesses that fail to excel due to poor strategies.
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Employee Loyalty Effect on Consumer Loyalty and Company Performance Marketing Coursework
10 pages (2838 words) , Download 0 , Coursework
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Generally speaking, the paper "Employee Loyalty Effect on Consumer Loyalty and Company Performance" is a good example of marketing coursework. The main objective of any business enterprise is to ensure there are employees who have the ability to deliver quality services and products to the customers.
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Buyer and Consumer Behavior-Marketing, Measuring & Interpreting Brand Performance Marketing Coursework
8 pages (2373 words) , Download 0 , Coursework
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The paper "Buyer and Consumer Behavior-Marketing, Measuring & Interpreting Brand Performance" is a good example of marketing coursework. This essay contains data findings and interpretation that will provide the reader with good knowledge about brand performance and marketing. The subjects covered in the paper are incorporated from different disciplines of business like consumer behavior, market psychology and marketing.
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Marketing Analysis of Matalan in Saudi Arabia Marketing Case Study
8 pages (2221 words) , Download 0 , Case Study
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The paper "Marketing Analysis of Matalan in Saudi Arabia" is a great example of a marketing case study. Matalan is a British company that largely specializes in fashion and homeware. The company was founded in 1985 by John Hargreaves. Since then, it has opened numerous stores throughout the United Kingdom. The company has chosen outside the town as the ideal location for its stores.
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Environmental Analysis of Samsung Company in China Marketing Case Study
9 pages (2407 words) , Download 0 , Case Study
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The paper "Environmental Analysis of Samsung Company in China" is a perfect example of a marketing case study. Samsung is a smartphone manufacturing company in South Korea. It has expanded its market share to most parts of the world both in developing and developed nations. The United States and the United Kingdom have developed nations which are served by Samsung while Africa, Asia and Australia are among the developing nations served by Samsung.
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Marketing Strategy for the Maida Vale Supper Deil Marketing Case Study
22 pages (6568 words) , Case Study
Nobody downloaded yet
Generally speaking, the paper "Marketing Strategy for the Maida Vale Supper Deil" is an outstanding example of a marketing case study. Maida vale supper deil is a relatively small business enterprise which is located at the High Wycombe, Perth, Australia. It is one of the convenient stores in this region.
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Turning the Job You Have into the Job You Want Marketing Coursework
8 pages (2292 words) , Download 0 , Coursework
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The paper "Turning the Job You Have into the Job You Want" is a good example of marketing coursework. In many times, I have believed that people who have secured jobs are the happiest individuals in the world because they are able to meet their needs. The belief has stuck in many years and even McGregor’s’ theory claim that employees intrinsically hate work could not change my mind.
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Designing Marketing Campaign for Coca-Cola Company Marketing Case Study
17 pages (4702 words) , Download 0 , Case Study
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The paper "Designing Marketing Campaign for Coca-Cola Company " is a great example of a marketing case study. Recent research studies indicate that different markets continue to become more and more competitive. The increase in the number of firms in different industries is arguable the major cause of the stiff competition witnessed in the recent past. In order to remain competitive in the markets and retain its market position.
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Learning Experience-Based TeamWork Marketing Coursework
8 pages (2264 words) , Download 0 , Coursework
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The paper "Learning Experience-Based TeamWork" is a perfect example of marketing coursework. The group was set up for the purposes of establishing an international business plan. The work was carried out by the group with each member taking an active role. The group had a leader who was responsible for ensuring that the group was able to achieve its aims and objectives.
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Honda Motors Company Marketing Plan Marketing Case Study
10 pages (2664 words) , Download 0 , Case Study
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The paper "Honda Motors Company Marketing PLan" is an outstanding example of a marketing case study. This report has been drafted in a comprehensive manner to focus on the case study/ marketing report of Honda Outboard Motors. Honda Motors Company is certainly one of the best known and renowned companies in the list of automakers.
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Coca-Cola Successful Brand Equity Marketing Case Study
6 pages (1883 words) , Download 1 , Case Study
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The paper "Coca-Cola Successful Brand Equity" is a good example of a marketing case study. Coca-Cola is the world’s leading brand and most valuable brand worth billions of dollars and a household name. Coca-Cola has achieved brand equity through innovative ways of marketing that are known as total brand management. The main focus is the product quality which remains high quality with no room poor fluctuations.
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Blackberry Successful Branding Marketing Case Study
6 pages (1733 words) , Download 0 , Case Study
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The paper "Blackberry Successful Branding" is a great example of a marketing case study. Each and every day, competition is turning out to be severe and hence it is crucial for an organization to win the customer’s heart so as to beat their competitors. Most organizations have realized that the brand name in which the company associates its products and services is a valuable asset.
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GlaxoSmithKline Healthcare Company Marketing Case Study
9 pages (2601 words) , Download 0 , Case Study
Free
The paper "GlaxoSmithKline Healthcare Company " is a perfect example of a marketing case study. GlaxoSmithKline healthcare company is the main founder of the brands Lucozade and Ribena. The company founded the brand Ribena drink in 1938 and it has continued to evolve over the years. Since its establishment, the company has been serving an estimated 20 million consumers daily around Europe.
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Google Company Strategic Marketing Plan Marketing Case Study
22 pages (5996 words) , Case Study
Nobody downloaded yet
The paper "Google Company Strategic Marketing Plan" is an outstanding example of a marketing case study. The Google search engine is a technology product built on the sole strategic aim and need of establishing an appropriate and relevant platform through which it seeks to enable the consumers to access a wide range of data and information in the market.
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Pringles Market Overview Marketing Case Study
8 pages (2287 words) , Download 0 , Case Study
Free
The paper "Pringles Market Overview" is a good example of a marketing case study. This market research project seeks to collect market data in order to gather more information regarding Pringles. In conducting this research, it is anticipated that the information gathered will be of great assistance in the marketing strategies to be employed. 
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Packaging Development Marketing Literature review
14 pages (3573 words) , Download 0 , Literature review
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The paper "Packaging Development" is a perfect example of a marketing literature review. This part shows the after effects of a far reaching writing inquiry in a few perspectives. This overview distinguishes the variables that are included in this exploration. Packaging creates the holder of an item. It is a structure that contains a business nourishment item. It simplifies transportation of the item, and secures it item against pollution, misfortune, corruption, harm.
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Soap de Villa Soap Brand Background and Customer Value Satisfaction Marketing Case Study
6 pages (1667 words) , Download 0 , Case Study
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The paper "Soap de Villa Soap Brand Background and Customer Value Satisfaction" is an outstanding example of a marketing case study. Soap de Villa is a handmade soap brand from Australian. It began with the promoter who has suffered from allergies since she was young: she cannot use any normal commercially made body soap, or her skin would be itchy and cannot sleep the whole night.
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Evaluation of Nikes IMC Strategy Using the RABOSTIC Planning Framework Marketing Case Study
12 pages (3662 words) , Download 3 , Case Study
Free
The paper "Evaluation of Nike’s IMC Strategy Using the RABOSTIC Planning Framework" is a perfect example of a marketing case study. No organization can survive in the current competitive environment without the use of Integrated Marketing Communication (IMC). IMC is the coordination of all interaction points an organization has with the marketplace.
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Google Glass Innovation - Concept and Vision Marketing Case Study
6 pages (1852 words) , Download 0 , Case Study
Free
The paper "Google Glass Innovation - Concept and Vision" is an outstanding example of a marketing case study. Basadur & Gelade (2006, p.47) claim in awake of that competition, innovation is recognized as a driver of change and success in every sector of the economy. Moultrie & Young (2009, p.300) claim the societal needs and doing things the same way cannot be used to attract customers.
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Samsung - Strategic Marketing and Innovation Marketing Case Study
7 pages (2069 words) , Download 0 , Case Study
Free
The paper "Samsung - Strategic Marketing and Innovation" is a good example of a marketing case study. Globalization and advancement in technology have increased competition in international markets. In the current competitive business environment, experts argue that many managers now understand the need for organizations to change to sustain change and gain competitive change.
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The Customer Need To Be Satisfied by the Nokia Lumia 930 Marketing Case Study
8 pages (2089 words) , Download 0 , Case Study
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The paper "The Customer Need To Be Satisfied by the Nokia Lumia 930" is a perfect example of a marketing case study. A product is a vital component in all business operations because it is actually the focus of not only the exchange but the marketing concept as well. In addition to that, all other factors are indeed based on the product and therefore its effective comprehension is vital for any successful marketing management.
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The Marketing Plan for Khameer Restaurant in Singapore Marketing Case Study
10 pages (3029 words) , Download 0 , Case Study
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The paper "The Marketing Plan for Khameer Restaurant in Singapore" is an outstanding example of a marketing case study. Khameer is a traditional UAE food which is made of honey, cheese or Nutella chocolate. This bread has high popularity in Emirates where it is cooked at home and restaurants. This food can do well in the Singapore market due to its increasing awareness and high nutrient value.
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Enterprise and Social Responsibility Marketing Assignment
6 pages (1895 words) , Download 0 , Assignment
Free
The situation has severe consequences on the government because it lowers its reserves. Also, it creates a situation where customers cannot borrow from the bank the amount they need. As such, the government must monitor the set banking laws to ensure that they prevent lending, interest rates, credits, and mortgages crisis in the future.
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The Influence of Advertising on Consumer Behaviour Marketing Coursework
12 pages (3523 words) , Download 0 , Coursework
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The paper " The Influence of Advertising on Consumer Behaviour" is a good example of marketing coursework. Advertising is one of the key marketing functions that businesses engage in. The sole objective of advertising is to motivate the consumer to purchase the products or services offered by the business.
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Internal Factors and Their Influence on a Consumers Decision Making Process for Sony Smartphones Marketing Case Study
19 pages (5068 words) , Download 0 , Case Study
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The paper "Internal Factors and Their Influence on a Consumer’s Decision Making Process for Sony Smartphones" is an outstanding example of a marketing case study. The decision to buy a product by consumers is reached after a rigorous analysis of factors originating from outside the individual, external factors, and those factors intrinsic to the individual otherwise known as internal factors.
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Role of CSR Communication in Enhancing the Organization Products in the Competitive Market Marketing Coursework
10 pages (3279 words) , Download 0 , Coursework
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The paper "Role of CSR Communication in Enhancing Organization Products in the Competitive Market" is a great example of marketing coursework. Communication is the key to the success of any organization in a competitive market. Communication assists an organization in creating product awareness in the market, sending messages regarding its promotion process among other things.
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Five Steps in Consumer Decision-Making Process Marketing Coursework
16 pages (4522 words) , Download 0 , Coursework
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The paper "Five Steps in Consumer Decision-Making Process" is a perfect example of marketing coursework. Individuals view the smartphones as an extension of themselves, and they carry them around even to places that are so unorthodox for example in their shower rooms. A great number of people use smartphones for social media, browsing, navigation and online shopping among others.
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Contemporary Strategic Marketing Marketing Case Study
8 pages (2240 words) , Download 0 , Case Study
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The paper "Contemporary Strategic Marketing" is a great example of a Marketing Case Study. The report focused on the marketing strategy for Bindle, which is an Australian gift selling company, located in Melbourne (Bindle, 2016). With the rising level of competition within the industry, companies are focusing on expanding their operations in other sectors. 
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Criteria Used to Enter the Russian Automotive Industry Marketing Case Study
15 pages (4091 words) , Download 0 , Case Study
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The paper "Criteria Used to Enter the Russian Automotive Industry" is a great example of a Marketing Case Study. The automobile industry in Europe has staggered significantly after the recent 2008-2009 global financial crisis. Apparently, Russia was not an exception to the financial crisis. The sale of cars significantly dropped in the year 2014 as a result of the sanctions. 
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Tourism And Hospitality Marketing Marketing Case Study
10 pages (2956 words) , Download 0 , Case Study
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The paper "Tourism And Hospitality Marketing" is a great example of a Marketing Case Study. Launching and successfully marketing an experienced product can be a challenging undertaking. In this report, the Melbourne Musicland Pop Festival is introduced as an experienced product targeting Millennials.
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Boost Juice Company - Employing Integrated Marketing Communication Concepts Marketing
13 pages (3317 words) , Download 0
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The paper “Boost Juice Company - Employing Integrated Marketing Communication Concepts” is an affecting example of a business plan on marketing. Boost Juice company is known to be the world’s largest organization which offers quality drinks, the company has expanded its operations due to high standards of hygiene which they maintain while offering their services.  
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Marketing Plan for Non-Profit Organization SecondBite Marketing Case Study
10 pages (2867 words) , Download 0 , Case Study
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The paper "Marketing Plan for Non-Profit Organization SecondBite" is a perfect example of a marketing case study. SecondBite is a non-profit non-governmental organization that identifies sources of surplus food and produce, which may otherwise have gone to waste, and facilitates its timely and safe distribution to people agencies in need.
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Marketing Plan of Australian College Information Centre Marketing Case Study
17 pages (4597 words) , Download 0 , Case Study
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The paper "Marketing Plan of Australian College Information Centre " is a great example of a marketing case study. Australian College Information Centre (ACIC) was established in 1988 as a world-class education consulting firm which specializes in Australian education. Over the past twenty years, ACIC has successfully helped more than 30,000 international students from over forty countries and regions to study in Australia.
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Integrated Marketing Communication Plan for Refresh Company Marketing Case Study
9 pages (3731 words) , Download 0 , Case Study
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The paper "Integrated Marketing Communication Plan for Refresh Company" is an outstanding example of a marketing case study. This integrated marketing communication plan explains in details the launch of a new product by Glimmers limited a soft drink company based in Australia known as “Refresh” a new fresh fruit juice made from organically grown apples.
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Oreo Company Marketing System Marketing Case Study
13 pages (3322 words) , Download 0 , Case Study
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The paper "Oreo Company Marketing System" is a perfect example of a marketing case study. Marketing system refers to a systematic procedure that enables many players to interact and making business or marketing deals. It aims at increasing productivity, improving efficiency, customer relations, improved coordination, communication, and channels of distribution. Those interacting are sellers and bidders (Dixon & Wilkinson 1962, p. 42).
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Banyan Tree Hotels and Resorts Service Marketing Marketing Case Study
8 pages (2318 words) , Download 0 , Case Study
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The paper "Banyan Tree Hotels and Resorts Service Marketing" is an outstanding example of a marketing case study. In the contemporary world, most economies are anchored on the provision of services. However, marketing of services is a bit tricky for the marketer due to its inherent characteristics. These characteristics include their intangibility, lack of ownership, perishability, heterogeneity and inseparability.
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Why Marketing and Advertising Are Fundamentally Exploitative Marketing Coursework
6 pages (1717 words) , Download 0 , Coursework
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The paper "Why Marketing and Advertising Are Fundamentally Exploitative" is a good example of marketing coursework. Marketing refers to activities that are concerned with the buying and selling of services and or products. The activities that are involved in marketing are the ones such as sales, advertisement as well as the delivery of goods and services to the consumers.
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Marketing Plan for Coles Supermarkets Marketing
6 pages (1656 words) , Download 0
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The paper “Marketing Plan for Coles Supermarkets” is an actual example of a business plan on marketing. Coles supermarket is one of the main retail outlets in Australasia. It sells daily consumables to a huge number of consumers all over the country. Its main products are groceries and food consumables that have short shelve lives.  
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Seven Forces of International Marketing Environment, Challenges and Opportunities in Australia for International Marketers Marketing
9 pages (2599 words) , Download 0
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The paper “Seven Forces of International Marketing Environment, Challenges and Opportunities in Australia for International Marketers” is a  delightful example of a report on marketing. International marketing is defined as the performance of marketing activities globally, normally across two or more countries.  
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Colgate Total Toothpaste - Assessment of the Products Success as a Solution to the Target Consumers Needs Marketing
9 pages (2875 words) , Download 0
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The paper “Colgate Total Toothpaste - Assessment of the Product’s Success as a Solution to the Target Consumers’ Needs” is a fascinating example of a report on marketing. Colgate toothpaste market encompasses all the consumers from health institutions to individuals in Australia. The health institutions are specifically dentist units while individuals include people of ages three.  
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International Marketing in Automotive industry of Japan, Britain and South Korea Marketing Essay
6 pages (1711 words) , Download 0 , Essay
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The paper “International Marketing in Automotive industry of Japan, Britain and South Korea” is a spectacular example of essay on marketing. International marketing involves a lot of complex processes that every business firm needs to be familiar with. It is important for a business firm to understand the challenges and benefits it is likely to experience by exporting products to particular countries.
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