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Marketing Essays

Result for Subject Marketing:
19702 essays
High Street Retailers Loyalty Improvement Influence on Customer Buying Behavior Marketing Report
5 pages (1346 words) , Download 0 , Report
Free
One of the major challenges in business is the ability of companies, particularly in the retail industry, to nurture and retain their customers (Anderson, L. N. 2007). The retail industry has endeavored to ensure that its customers are kept loyal throughout seasons irrespective of the dynamics in the market (Johnson, J. C. 2013).
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Technological and Scientific Developments Have Been Adopted and Used by Marketers Marketing Coursework
14 pages (4147 words) , Download 0 , Coursework
Free
More research is needed to streamline the application of both technologies and in particular to address the inherent ethical and privacy issues introduced into the marketing paradigm. Although these technologies offer limitless advantages and business opportunities, they appear to harbor serious defects if unregulated (Maynard, 2006).  
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A Situation Analysis for Visit Britain Marketing Case Study
12 pages (3261 words) , Download 0 , Case Study
Free
SWOT analysis can be considered in order to conduct an internal analysis for Visit Britain. SWOT analysis is an important strategic marketing tool that helps an organization to determine its internal strengths, weaknesses, and external opportunities, threats. Following is the SWOT analysis of Visit Britain.
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Advertising and Promotional Activities of HTC Corporation Marketing Case Study
15 pages (6648 words) , Download 0 , Case Study
Free
The paper "Advertising and Promotional Activities of HTC Corporation" is a perfect example of a case study on marketing. The paper is carried out with the objective of analyzing the current position of a leading mobile handset manufacturing company, HTC, and devising appropriate strategies that can be used by the company to ensure competitive advantage.
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JLL Company in Russia & CIS Marketing Case Study
8 pages (2284 words) , Download 1 , Case Study
Free
The paper "JLL Company in Russia & CIS" is an outstanding example of a marketing case study. PricewaterhouseCoopers (2014) reported continual growth of investment management activities in the global real estate sector. In the next six years, real estate companies will observe two phenomenon’s such as 1- slow saturation of real estate market in Europe, the Middle East and Africa (EMEA) region and increase in price competitiveness.
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State Bank of India Marketing Research Paper
24 pages (6337 words) , Research Paper
Nobody downloaded yet
The paper "State Bank of India" is an outstanding example of a marketing research paper. The banking sector is the backbone of any nation’s economy and the State Bank of India (SBI) is one of the large public sector banks of India. The given case-study by Lal & Tahilyani (2011) describes not only the issues that the bank was facing after economic liberalization.
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The Process of Researching Keywords Marketing Essay
6 pages (1919 words) , Download 1 , Essay
Free
Choosing and ranking for the “appropriate” keywords may break or make any website that is out to reach multitudes (Enge, p211). Through the detective task of puzzling out the keyword demand for the market, one learns more about his clients as a whole bunch. One also has the opportunity to learn which phrases and terms to focus on in SEO.
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Organisational Behavior Marketing Coursework
8 pages (2277 words) , Download 1 , Coursework
Free
Organizational behavior is the study of employees’ behavior in a workplace setting to ensure that they are able to function and perform better within an organization. A study of the organizational behavior with reference to Bard Pharmaceuticals and Janssen Pharmaceutica will be made with the aim of helping managers and administrators come up with better strategies.
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Ethical Issues Raised for Marketers to Restrict Marketing of Hazardous Products Marketing Coursework
11 pages (3090 words) , Download 0 , Coursework
Free
The marketers should continue a fair trade with the suppliers in order to maintain a good relationship with them (Homburg, Krohmer and Workman, 2004). The needs of sellers and buyers should match for maintaining fairness in trade. Here, the seller refers to marketers, whereas the buyer is the customers.
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What Motivates Employees Marketing Report
6 pages (1832 words) , Download 1 , Report
Free
The performance of an organization is determined by the productivity of its workforce. For the employees to remain productive and keep on working, they need to feel motivated to do so. It is the role of the manager in an organization to ensure that they are motivated and empowered. Motivation entails the level of input that an employee puts in work. 
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Marketing Principles and Practice Marketing Assignment
10 pages (2500 words) , Download 0 , Assignment
Free
Geographic segmentation takes into accounts the tastes and preferences of consumers belonging to various regions and countries. For example, Dior is a brand that caters majorly to high-end customers, which is why it would be unable to attain considerable sales in the less developed nations with high poverty rates.  
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The Growing Effectiveness of Email Marketing and Consumers Attitudes towards Email Marketing Marketing Literature review
11 pages (3332 words) , Download 0 , Literature review
Free
As per a recent study conducted by the Association of Business Information and Media companies, it was found that email newsletters which were sent by media companies had the least bounce rates and the highest open and click-through rates when compared with other variants like Lead Generation or third party emails of subscriber promotion emails.
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International Businesses Relative to the Global Market Marketing Coursework
15 pages (4344 words) , Download 0 , Coursework
Free
Communication enables people to be in touch with others from any corner of the world while modernization of transportation means someone can easily travel any part of the world. The ultimate outcome is that transacting in any part of the world is no longer a big issue and this is greatly revolutionizing the way business is done. 
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Consumers Buying Behavior of Thai People Marketing Research Proposal
9 pages (2322 words) , Download 1 , Research Proposal
Free
Different factors relating to the development of social status and position, preference for high quality and aesthetics are observed to identify how all of these factors influence the consumer’s purchasing decision. This paper shall evaluate the factors influencing the purchase decisions of the consumers in the Thai market.
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Social Media and Marketing Marketing Literature review
20 pages (5449 words) , Download 0 , Literature review
Free
The paper “Social Media and Marketing” is a thrilling example of a marketing literature review. Perhaps one of the best and most efficient avenues of business marketing is through social media. Social media are internet services that enable one to interact with others, share and create content via online communities. Social media offers great marketing opportunities for businesses of all sizes.
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How Does Emerging Technologies Supporting Economic, Social Development in Emerging Markets and Sustainability Marketing Coursework
17 pages (4909 words) , Download 0 , Coursework
Free
In a world where competition between businesses operating within the same industries has continued to intensify, managers have concentrated significant resources in terms of finance, human resources, and time to develop strategies that would enable their business organizations edge ahead of their competitors. 
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Customer Service Marketing Assignment
6 pages (1680 words) , Download 0 , Assignment
Free
The paper "Customer Service" is an outstanding example of a marketing assignment. A customer service policy refers to a set of rules defining what a specific entity’s customers should expect with regards to service delivery, as well as how these customers’ needs are to be managed (Ghose & Mukherjee, 2012: p10).
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An Investigation into the Factors that Influence Students Supermarket Choice in Glasgow Marketing Research Paper
16 pages (5431 words) , Download 0 , Research Paper
Free
The findings become pertinent as they can be used by supermarkets to develop effective strategies to attract students and make them committed customers. Indeed, while advertising is not very important for the student's fraternity, the low price, convenience and the quality of the products become hugely crucial issues.
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Retailing of Fashion Products Marketing Research Proposal
10 pages (2905 words) , Download 0 , Research Proposal
Free
The paper "Retailing of Fashion Products" is an excellent example of a research proposal on marketing.  Fashion is popular in modern-day life. It mainly involves footwear, body piercing, clothing, accessories, and also makeup (Agins 2000, p.33). It is distinctive and most of the time a habitual trend that people use.
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Fast Food Restaurant Marketing Case Study
6 pages (1676 words) , Download 1 , Case Study
Free
The food sold in fast-food restaurants is prepared in advance in bulk and kept hot ready for sale. They provide food that is prepared and packed ready for orders. Fast food restaurants usually offer to take away services, although seating is sometimes provided.  
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How Apple Can Gain Competitive Advantage through Leveraging Its Internal Resources and Competencies Marketing Case Study
8 pages (2359 words) , Download 0 , Case Study
Free
The paper “How Apple Can Gain Competitive Advantage through Leveraging Its Internal Resources and Competencies” is a worthy example of the marketing case study. Apple Inc. is a U.S.-based Multinational Corporation that is involved in designing, manufacturing, developing, and selling computer software, consumer electronics, personal computer, and online services.
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Marketing Strategy and Marketing Campaign of Alps Blue Marketing Report
8 pages (2423 words) , Download 1 , Report
Free
The brand name of the packaged drinking water will be ‘Alps Blue’. The product was chosen because of two reasons. The first reason is the bigger organizational goal of expansion and growth. The global market for bottled water is increasing significantly, owing to the increased health awareness among consumers as well as the unavailability of clean drinking water.
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Gaming and the Marketing Mix Marketing Essay
6 pages (1634 words) , Download 1 , Essay
Free
In contemporary marketing, approach companies have been associating their products with other aspects that can enhance its appeal, amid the customers. In this regard, the alignment of advergaming with that of products is one such approach of marketing of the business units (Kirby & Marsden, 2007).
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Online Marketing of Primark Marketing Case Study
6 pages (1695 words) , Download 2 , Case Study
Free
The company attempts to expand on its market share by adopting the concept of online marketing. Through this approach, the company targets those customers who have less time to visit stores but has a desire to buy outfits from these stores. This tool enables the company to reach out to the younger generation who are more internet savvy. 
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Marketing Strategy: Tesla Motors and Russian Market Marketing Case Study
16 pages (4451 words) , Download 1 , Case Study
Free
It is a public limited company that was founded in 2003. The primary business hubs of Tesla Motors are located in the U.S., Western Europe, Canada, China, Japan, Middle East, Australia, and New Zealand (Tesla Motors, 2014). The headquarters of the organization is located in Palo Alto, California, USA. 
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Marketing Strategies for Sainsbury Marketing Assignment
6 pages (1705 words) , Download 1 , Assignment
Free
Market researches and analyses are essential activities that should inform the subsequent marketing activities a marketer undertakes. Through such systematic studies, marketers make informed marketing decisions that guarantee the success of the chain store. Additionally, media adverts are appropriate ways of enhancing the reputation of a product.
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Market structure and the elasticity of demand for the good or service Marketing Case Study
2 pages (603 words) , Download 0 , Case Study
Free
f android and windows operating system in the market, the company opted to develop an online store where movie producers worldwide would upload their movies and the company markets for them through various online means. With the technology niche, the company has witnessed
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Singapore Airlines Service Theatre Marketing Research Paper
12 pages (3481 words) , Download 0 , Research Paper
Free
Service marketing is a different concept than that of the goods for the basic difference between a service and good. Services are variable, intangible, perishable, and inseparable. Hence, service marketing should go beyond the 4Ps of marketing in order to include three more aspects; people, process, and physical evidence.
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International Marketing Strategy: Nestle S A Marketing Case Study
12 pages (3370 words) , Download 0 , Case Study
Free
Nestle is one of the largest food companies in the world. With headquarter in Switzerland, the company sells its products in 196 countries with production centers spread in 86 countries. Some of the products are Branded coffee, beverages, baby foods, ice creams, chocolates, frozen foods, pet foods to mention some of them.
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Marketing and Consumer Behaviour: Significance of the Marketing Planning Process Marketing Assignment
24 pages (6906 words) , Assignment
Nobody downloaded yet
The planning process contributes effective budgeting to the investment activities directed at the development of newer formats and also in enhancing the assortment of merchandise. Effective planning activity also contributes to the retrieval of needed information related to the market and competitors, thereby developing effective policies.
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Food Truck Business of Covte Marketing Business Plan
8 pages (2171 words) , Download 6 , Business Plan
Free
The marketing strategy of Covte will include a major set of attributes, enable it to increase greater customer awareness while offering different food items to the customers. In this regard, an effective marketing strategy has been developed for the start-up food truck business by taking into concern pricing, promotion and distribution decisions.
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Car Manufacturing - Marketing Potential of the US Automobile Manufacturers Marketing Coursework
9 pages (2759 words) , Download 0 , Coursework
Free
The paper "Car Manufacturing - Marketing Potential of the US Automobile Manufacturers" is an engrossing example of coursework on marketing. The paper focuses on the understanding of the manner the Japanese Automobile firms tend to supply or export auto parts to automobile manufacturers in the United States.
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Feeding Innovation through the Supply Chain Marketing Assignment
2 pages (541 words) , Download 6 , Assignment
Free
The paper "Feeding Innovation through the Supply Chain" is a wonderful example of an assignment on marketing. Corning Inc. is witnessed to be one of the leading innovators in the global manufacturing industry, producing glass and other related materials through using a material science approach (Corning Incorporated, “About Us”).
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International Strategic Marketing: Walt Disney Parks and Resorts Marketing Assignment
10 pages (4467 words) , Download 1 , Assignment
Free
This business segment was founded in the year 1971 and encompasses operations such as managing, conceptualizing and building the vacation resorts and theme parks of the company. As per statistics in the year 2013, the company had attended total guests of 132.5 million which in turn has made this theme park as the most visited and famous theme park across the globe.
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Marketing Mix of Heineken Marketing Report
8 pages (2393 words) , Download 1 , Report
Free
International marketing refers to certain business activities which direct a company for exchanging their products or services across the national border. Any company can take global market advantages if they will participate in the international market because business owners can get a huge range of profitable opportunities.
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Digital Marketing: An Advanced Marketing Medium of Modern Times Marketing Thesis
35 pages (9156 words) , Thesis
Nobody downloaded yet
Their site is easy to access and user friendly where the customers can go through the products’ options and reviews and opinions and also pay the bills without much trouble and within the shortest time frame their transactions can be completed. A very important point is that they introduced the option of cash on delivery and card on delivery. 
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The Marketing Environment of Mr. Porter Marketing Report
6 pages (1734 words) , Download 1 , Report
Free
This report, therefore, provides an analysis of the marketing environment of Mr. Porter, with a special focus on its communication strategies. This document will further discuss the relevant and recent trends in the international consumer attitudes, and their impact on the economy, environment and ethics.
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Marketing Strategy for Wendys in Pakistan Marketing Report
8 pages (2661 words) , Download 1 , Report
Free
This report analyses the Pakistani cultural environment in the light of three cultural factors, i.e. power distance, individualism, and tolerance for ambiguity used by Hofstede to analyze national cultures. The analysis would enable management to determine the extent to which the company’s marketing mix should be standardized or adapted to enter the Pakistan market.
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My Personal Brand Online Marketing Assignment
12 pages (3417 words) , Download 0 , Assignment
Free
No matter the type of business activities conducted on the internet, be it selling your products online, promoting products or a personal profile, one cannot be successful unless people actually visit a particular website. However, having just anybody visit the site is not enough. One must attract targeted prospects.
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Optimizing Brand Equity in Hungarian Running Contests Marketing Research Proposal
30 pages (9135 words) , Research Proposal
Nobody downloaded yet
The main reasons why most of these marathons thrive and go on is the fact that it provides the opportunity for many sponsoring firms to gain some kind of brand awareness and brand equity through sponsorship. These sponsorship events and processes enable the firm to attain the best levels of brand equity and brand awareness through these events.
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Service Problems in PayPal Marketing Research Proposal
12 pages (3377 words) , Download 0 , Research Proposal
Free
I am thankful to my teacher that under the guidance of him I got to learn many things. The comments of the teacher are really helping me to improve the assignment. In comment 1, the teacher asked to focus one on what is relevant to the task mentioning. Here I have written that what is the problem and why it is so important.
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Marketing Plan of Mandarin Oriental Hotel Marketing Case Study
15 pages (3838 words) , Download 0 , Case Study
Free
The hotel strives to diversify its services in order to capture its target market thus enhance its profitability. Just as is the case with any other commercial organization, the management of the hotel carries out extensive marketing of the hotel not only to maintain its current customers but also to increase the hotel’s current market share.
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Marketing and the Health Care System Marketing Research Paper
4 pages (1000 words) , Download 0 , Research Paper
Free
Marketing and the Health Care System Question National Health Services is recognised as one of the reputed healthcare service provider, within the region of England. In spite of highest position and recognition, the organization of NHS desires to
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Impact of Free Trade on Developed and Developing Countries Marketing Essay
10 pages (2768 words) , Download 0 , Essay
Free
As this trade continues to be beneficial due to increased income for a country, there have been concerns about how these benefits are shared especially with the balance of power held by developed countries against that of developing countries during negotiations. The basis of International Relations is to protect the interests of a country with foreign trade.
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Contemporary Marketing Fashion Marketing Report
7 pages (2640 words) , Download 2 , Report
Free
Threats – The other important element I took into consideration in building my enterprise plan was the threats that my products would face in the market. The main threats were competition from established brands. I decided that my enterprise would employ co-branding as well as investment in powerful apps to position the products in the market
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Business Strategy and Policy of the Luxury Market in the Asia-Pacific Region Marketing Case Study
7 pages (2321 words) , Download 0 , Case Study
Free
The paper "Business Strategy and Policy of the Luxury Market in the Asia-Pacific Region" is an outstanding example of a case study on marketing. The paper reflects on the cooling of the sales observed for potential luxury brands, such as Gucci, Prada, and Louis Vuitton, in key markets pertaining to the European and Chinese region.
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Weetabix Marketing and Advertising Marketing Coursework
6 pages (1756 words) , Download 1 , Coursework
Free
Although critics have questioned why it has not been as aggressive as other firms concerning product innovation have, Weetabix argue that their products have proven capable of standing the test of time; therefore, the company has more to gain by boosting its popularity than by trying to change the product.
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The Factors Affecting the Online Shopping Behavior of Generation Y in Thailand Marketing Coursework
11 pages (2764 words) , Download 0 , Coursework
Free
Consequently, this research will undertake a pilot test to ensure that all the questions are comprehendible and reliable. The mode of the-testing was undertaken by distributing questionnaires to 5 select respondents in Thailand that had experience in internet shopping. The researcher undertook Cronbach’s alpha theory during the pilot test.
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Strategy and Positioning Analysis for Adidas Marketing Case Study
12 pages (3212 words) , Download 0 , Case Study
Free
The threat of substitute products covers the possibility of companies from other industries joining the sportswear industry. The sportswear industry has in the past provided opportunities for other companies to enter the market with new ideas with an example being Sketcher coming up with the idea of toning shoe.
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Consumer Behaviour of McDonalds Clients Marketing Research Proposal
8 pages (2198 words) , Download 0 , Research Proposal
Free
The questionnaire method of data collection will be used in this research. Therefore, the survey instrument will be a questionnaire tailored to address the research question effectively. In order to design an effective survey instrument, the language used in formulating the questions as well as their structure is critical.
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