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Marketing planning for Starbucks
Marketing planning for Starbucks
13 pages (3250 words) , Essay
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People enjoy coffee while reading books, listening music or just gossip with friends and family. Specifically matching the regional culture and taste, the company strategically placed their products. It was one amongst the Fortune 100 top companies in the year 2005 to work for.
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Marketing and Entrepreneurship
Marketing and Entrepreneurship
11 pages (2750 words) , Essay
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The study of economic development of a country studied based on the parameters of per capita growth in income, generation of large scale employment opportunities, increase in the level of national income and growth in the export and import activities owes due to the actions of the entrepreneur.
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Strategic Marketing
Strategic Marketing
13 pages (3250 words) , Essay
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This paper discusses some of the problems that might be encountered by logistics, in the distribution and supply chain management and how the internet does influences trends in the marketing channels. The paper also talks about to what extent are these segments measurable, accessible, substantial, differential and actionable.
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Marketing plan for rent a runway
Marketing plan for rent a runway
14 pages (3500 words) , Essay
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The company Rent a Runway, is one of the fastest growing alternatives for fast fashion. This is an online company which provides runway and high – end fashion for the season that is rented online then given back to the company. The basic objectives are quickly leading to the corporation being a leading stylist for those interested in fashion.
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Marketing Management
Marketing Management
5 pages (1250 words) , Essay
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It forms the backbone of the social and economic development of the economy. The sector chosen for the project report is hospitality industry and the research will be based on the international Fortune 500 Company, Marriott Hotel. The company at present ranks 210 in the Fortune 500 list (CNN money, 2011).
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Zara Plus Sized A Case Study for a New Product Line
Zara Plus Sized A Case Study for a New Product Line
18 pages (4500 words) , Assignment
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The changing dynamics of the average feminine physique coupled with the average weight of individual consumers forces apparel companies to be even more flexible with their overall product offerings and evolve with changing market demands. Currently, in the United States alone, the average size of a single article of woman’s apparel that is sold is a size 14.
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Argos of Leadership and Management
Argos of Leadership and Management
20 pages (5000 words) , Download 1 , Essay
Organization introduction Argos is the leading multichannel retailer in UK and provides a highly successful and unique offering with respect to value choice and convenience. Argos is a part of Home Retail Group which is the market leader in general and home merchandise.
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Comparative International Marketing
Comparative International Marketing
14 pages (3500 words) , Assignment
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Question One Common Elements of Highly Recognized Brands Branding can be defined as the utilization of the name, term, symbol along with design and an amalgamation of all these so that it becomes easier to recognize a product. Brand elements are acknowledged as those tools that tend to recognize and distinguish a brand.
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Consumer behavior and pruchasing decisions
Consumer behavior and pruchasing decisions
11 pages (2750 words) , Essay
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36). The concept of understanding how these customers act and react in response to certain marketing dynamics is a very important concept for any person who engages him or herself into the world of business. The manufactures and business people need to know for sure what the consumer out there wants and in the process design their products to suit these expectations (Brady et al 2012, p.81).
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Masafi staregic marketing pan
Masafi staregic marketing pan
16 pages (4000 words) , Essay
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8 Branding and positioning of Masafi in the targeted segment. 8 Decline in market. 8 Social and governmental constraints on the use of polyethylene for packaging purpose which may adversely affect the business of Masafi due to state’s pollution-free policy.
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Thorr Motorcycles Inc. Perceptual maps marketing simulation
Thorr Motorcycles Inc. Perceptual maps marketing simulation
3 pages (750 words) , Essay
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The company holds a market share of 40% in an oligopoly marketplace. Perceptual maps are used in the simulation to develop a positioning strategy. A perceptual map is the visual representation of the customer’s perception of a brand. In the simulation I served the role of marketing manager.
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Marketing
Marketing
8 pages (2000 words) , Essay
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Marketing - Essay Table of Contents Table of Contents 2 Reference 11 Bibliography 11 New Product Development Introduction The new product development is basically an iterative process by step by step implementing and analyzing the development process. The processes involved in the whole system starts from generation of ideas for new product and ends with the commercialization or launch of the product.
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Mathmos Ltd
Mathmos Ltd
18 pages (4500 words) , Dissertation
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In the second part, different methods have been discussed that can be used to increase the revenues and establish the brand in the industry. The main objective of this paper is to identify managerial ways for Mathmos Ltd which is facing a decline due to lack of innovation and proper management
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Each student will provide the class with an overview of the marketing strategies used by two companies competing for the same cu
Each student will provide the class with an overview of the marketing strategies used by two companies competing for the same cu
10 pages (2500 words) , Term Paper
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The company, including its predecessor, has been in operation since the early half of the 19th century. It has pioneered in practices considered to be hallmarks of contemporary business, such as marketing research and database creation, human resources engagement and profit sharing, consumer relations and research and development.
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International Business Assignment
International Business Assignment
8 pages (2000 words) , Download 1 , Assignment
ith the rules regarding trade between nations. The goal of the organization is to help the producers of goods and services, the importers and the exporters to conduct the business effectively. The WTO was established on 1 January 1995 in Geneva, Switzerland.
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Company Research Assignment
Company Research Assignment
4 pages (1000 words) , Research Paper
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The company has been in business for over 125 years with its product sales in over 200 countries. Coca-Cola Zero is among the over 3500 products that the company offers to the market. In the beverage industry, the company’s position with regards to its competitors shows how the company’s marketing strategies have worked (Theodore, 2009).
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Consumer and Buying Behavior
Consumer and Buying Behavior
8 pages (2000 words) , Research Paper
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This is more important considering the fact that there are a large number of competing brands in the market and it is very important to create a distinction between brands so as to emerge competitive in the market. In this regard the role of consumer behaviour plays a critical role as it largely includes the thought process of the consumer while making the purchase decision for buying a new product.
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Entrepreneurial Marketing
Entrepreneurial Marketing
8 pages (2000 words) , Essay
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Running Head: Entrepreneurial marketing Name: Course Name: Course Instructor: Date: Table of contents Abstract…………………………………………………………………………….1 Introduction………………………………………………………………………..2 Research questions…………………………………………………………………3 Literature review…………………………………………………………………..4a Entrepreneurial approaches to promotion………………………………………..4b Guerrilla marketing……………………………………………………………….4c Buzz marketing…………?
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Environment Factors Paper
Environment Factors Paper
4 pages (1000 words) , Research Paper
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Although the company can be categorized among the world most successful companies such as Apple and Toyota, Coca-Cola had overcome various challenges to reach its current position. A company is regarded as a successful company due to its ability to overcome different challenges that affect it.
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Marketing Research Proposal for a Study about Determination of Coffee Shop Franchisee Business in Western Australia
Marketing Research Proposal for a Study about Determination of Coffee Shop Franchisee Business in Western Australia
13 pages (3250 words) , Essay
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It already has a considerable presence in the region. The percentage of Franchisee stores is relatively low. However, lately it has been facing stiff competition from stand alone coffee stores in almost all existing locations. As part of its strategy to establish itself as a leading chain of stores and at the same time maintain the profitability, it plans to open new stores in the region on the franchisee model.
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Market Research: Keloggs
Market Research: Kelogg's
5 pages (1250 words) , Assignment
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Thus, there are various research methods that Kellogg's can adopt while undertaking its research, in a bid to measure shoppers attitudes and behavior towards their products. However, some of the research methods will prove more worthwhile for the company to apply, as they are best placed to derive the required and anticipated feedback, with a high degree of validity, reliability, and accuracy, than others.
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Toyota Prius: Green or Geek Machine
Toyota Prius: Green or Geek Machine
4 pages (1000 words) , Download 1 , Essay
After the successful launch of hybrid family car Toyota Prius, the company started facing several micro environmental factors that affected their business with respect to this car. Consumers of car always have been drawn to horse power, vehicle size and fuel sippers that were not likely to be seen on the roads.
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Service marketing assignment
Service marketing assignment
6 pages (1500 words) , Assignment
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Organization delivering services needs to make profit for the growth of the organization in the future and to maintain a stable market share (Kumar, 2010). In the service industry, the perception of quality is much more important and dependent on the expectation of the customer rather than in the marketing strategies of goods.
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Essay on Stereotype
Essay on Stereotype
3 pages (750 words) , Assignment
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This paper intends to discuss some of the stereotypes prevailing in American culture. The false beliefs are basically emanate from human desire to be in safe waters. Rather than conducting research and providing their own belief, people simply adopt what they observe is prevailing around them.
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How does one apply sustainability sales and marketing What are the implications
How does one apply sustainability sales and marketing What are the implications
3 pages (750 words) , Download 0 , Essay
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The terms and conditions of a good or service are used to boost the number of sales (the ability to sell a good or service in exchange for money or any other payment) an organization makes in a given period of time. Sustainability refers to goods and services or even designs that have a lengthy lifespan, recycling possibility, less energy requirement and minimal environmental impact (Apollo, 2009).
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MG3037 Internetmarketing
MG3037 Internetmarketing
6 pages (1500 words) , Essay
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Research by Hoffman et al (1999, p. 80-85) reveals that willingness and enthusiasm are based on the identified trustworthiness of the transaction partner. Consumer’s online trust is built through the corporate communications and perspectives of the consumers.
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The Ethical Implications from Marketing Cigarettes to Young People in African Countries
The Ethical Implications from Marketing Cigarettes to Young People in African Countries
9 pages (2000 words) , Essay
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The conclusion from this study states that in developed countries, certain ways of advertising cigarettes have been banned. However, cigarette industry continues to use appealing messages and images in advertising cigarettes in African countries. This has led to misconception such that young people begin to consider cigarette smoking a noble practice.
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Packaging and Pricing Strategy
Packaging and Pricing Strategy
6 pages (1500 words) , Essay
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From this paper, it is clear that the packaging and branding decisions may be more important than physical product decisions. Also, successful promotion of Packaging and Branding concepts have helped to make Lowes Home Improvement Stores the second largest home improvement retailer in the world today.
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Effective marketing planning requires full research of the marketing environment. Discuss what needs to be considered when under
Effective marketing planning requires full research of the marketing environment. Discuss what needs to be considered when under
8 pages (2000 words) , Essay
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A marketing plan has to be made on solid information with regards to the customer base and potential of outreach information. Effective marketing necessitates the identification and comprehension of a target markets. Target markets are extremely dynamic, where they expand and contract, move in new directions and emerging dynamically from where no market previously existed.
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Report: designing a marketing strategy for a new product over time
Report: designing a marketing strategy for a new product over time
8 pages (2000 words) , Essay
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Based on its wide market segment, Best lady will increase its sales in the next five years an aspect that will see its profits rise to a high level. Currently, the company controls 45% of the market with its key competitors controlling the remaining part.
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An analysis of the consumers consumption motives of luxury fashion branding in China
An analysis of the consumers consumption motives of luxury fashion branding in China
42 pages (10500 words) , Dissertation
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Although there are sufficient amount of research works exist which have tried to investigate consumption motivation among customers for luxury items but most of these studies were conducted in context to developed nations from North America and Europe. Interesting fact is that most of the researchers skipped luxury consumption of Chinese customers but economic evidences and sales of luxury goods in China is suggesting that ignoring the red dragon might not fill the gap in literature regarding luxury consumption in convincing manner.
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Marketing Mix: Coca Cola
Marketing Mix: Coca Cola
8 pages (2000 words) , Download 1 , Essay
The author states that in most countries, famous celebrities including film stars have been used as brand ambassadors for Coke. These endorsements have created a strong bondage between the product and its users. In most of its ads, Coke has made effective use of music and catchy jingles to promote the product to its target market.
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Marketing Research Report
Marketing Research Report
6 pages (1500 words) , Essay
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Many consumers today would prefer to pick the foodstuffs in supermarkets or retail chains that offer diet friendly products. This is because there has been increasing concerns that foods with high calorie content, for instance, have been associated with several illnesses mostly related to heart conditions (Larson et al, 2009).
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Research a service organisation (e.g: food service, retail, wholesale, library, distributor...) and a manufacturing organisation
Research a service organisation (e.g: food service, retail, wholesale, library, distributor...) and a manufacturing organisation
9 pages (2250 words) , Essay
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This study has selected two companies such as McDonald’s (major player in food service industry) and Nestle (market leader in nutrition and consumer goods industry) in order to understand their inventory management policy. It is essential to understand the concept of inventory in order to create background for the study.
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Interview on perceptions of a product or service and ways of motivating customers and increasing customer satisfaction
Interview on perceptions of a product or service and ways of motivating customers and increasing customer satisfaction
6 pages (1500 words) , Assignment
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Product Introduction Estee Lauder’s Future Perfect anti-wrinkle cream is a luxury skin care product commanding a higher price than many competing products, targeted at the 40-70 year old female market. Future Perfect was just recently rebranded as the new Estee Lauder Time Zone skin care line, with minor reformulation of its active ingredients.
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Experiential Analysis
Experiential Analysis
10 pages (2500 words) , Assignment
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These factors affect interpersonal relationships in the workplace in different ways (Allen, 2002). This essay will consider the effect of gender, culture, and perceived emotions as well as personality of the members of the organization in creating and enhancing the communication that exists in the work place.
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Managing People
Managing People
8 pages (2000 words) , Essay
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It relates to overall development which is categorized into a very broad context. However, the term diversity plays a decisive part in structuring the overall design of an organization. Practicing diversity in a particular work environment can lead towards increased productivity which can trigger creativity in the work pattern of the employees by a greater level.
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Marketing Products
Marketing Products
4 pages (1000 words) , Assignment
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The beverages would be available in bottle sizes of 8oz, 12 oz, 16 oz, and 20 oz. The cola beverages would be available in medium and large sized plastic bottles in USA and UK for convenience purposes of the individual customers. The beverages manufactured for the corporate customers would be available in can sizes of 8oz, 12 oz, 16 oz, and 20 oz.
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Marketing of luxury brand-VERSACE
Marketing of luxury brand-VERSACE
28 pages (7000 words) , Download 1 , Dissertation
lications 24 References 27 Appendices 30 Appendix A - Questions for Interview 30 Appendix B - Questionnaire 31 Introduction For majority of individuals, luxury products were previously considered difficult to access and an opportunity to use. Luxury used to indicate a product that is only accessible by a small fraction of individuals - it was a product or service that was in limited supply.
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The study of motivation in consumers which stimulates them to purchase luxury goods despite the steep and increasing price
The study of motivation in consumers which stimulates them to purchase luxury goods despite the steep and increasing price
25 pages (6250 words) , Dissertation
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Luxury products are characterised by six major characteristics like symbolism, extraordinariness, rarity, aesthetics, quality and price. The characteristics that the luxury product exhibits are dependent upon each other. This signifies when one of the dimensions is at a higher level, the other dimensions attached to it also reaches the higher level providing additional support to the six characteristics.
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Marketing management
Marketing management
4 pages (1000 words) , Essay
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In the market, the Microsoft Corporation’s Xbox is in competition with Sony’s PlayStation and Nintendo Wii. Therefore, the Xbox games console creation concentrated on increasing fun rather than on emphasizing on the graphics output. As Sony enjoys their motion-controlled gaming technique, the Xbox 360 uses Kinect that allows users movements and body gestures, which it in turn acts on appropriately.
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Research paper
Research paper
3 pages (750 words) , Research Paper
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The commonly known plastic surgeries are usually conducted in the form of hand surgery, reconstructive surgery, burn treatments, and microsurgery. The plastic surgery is usually divided into two distinct forms including cosmetic and reconstructive surgeries (Thompson 28).
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Phase 5 Individual Project
Phase 5 Individual Project
9 pages (2250 words) , Assignment
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The trend has elicited heated discussion from both the scholars and businessmen mostly focusing on the importance and impacts of globalization. From a broad perspective globalization is considered as the process in which countries enhance their interdependence in trade and other relations.
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Marketing Principle
Marketing Principle
3 pages (750 words) , Download 0 , Assignment
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These factors affect the performance but can be controlled by the manager. It involves being proactive and ensuring that the actions are taken based on evaluation. The case of tip top is simple because of the management system. In fact, the focus of the business has been on geographical production and marketing focusing on the local customers only (Kotler and Keller, 2007, p.
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Marketing Research Report
Marketing Research Report
11 pages (2750 words) , Coursework
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In this research I have seen in most of the IT Company’s manager’s faces this kind of situation now a day. They send employee to the on site for better client handling and to do that they train their employees that is known as expatriation but when those employees return to their home land after certain time period they face an adjustment problem with their old job and even with their family.
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International Marketing
International Marketing
10 pages (2500 words) , Essay
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Marketing strategies in host countries 6 7.1 Differentiation 7 7.2 Aggressive advertising 7 8. How social and cultural factors impact on target markets internationally 9 9. Factors that influence decision making in development of distribution channels 9 10.
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Business-to-business (B2B) marketing
Business-to-business (B2B) marketing
11 pages (2750 words) , Coursework
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This study aims to evaluate and present the influences that the corporate buyers have in a business-to-business (B2B) situation such as corporate information, rules and regulations, integration, economic pattern, values, cultural practices, corporate image of the supplier and the company, quality and price.
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If the research budget is limited, there is no need to conduct marketing research
If the research budget is limited, there is no need to conduct marketing research
3 pages (750 words) , Essay
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This study looks into marketing research as the process by which an organisation collect, record, and analyse the data related to certain products and services which come in its line. The primary requirement of conducting such a survey or research is to find out the needs and wants of the people in the market.
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Southwest Airlines
Southwest Airlines
5 pages (1250 words) , Download 1 , Book Report/Review
This crisis situation began in late 1960s. In the year 1967, Rolling King, one of the clients of Herbert D. Kelleher expressed the idea of reducing the fair rate and no-frills airlines have been suggested to “fly between major cities of Texas”. Eventually the plan has been implemented and in 1971 the name Southwest Airlines has been registered.
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Business strategy in global environment
Business strategy in global environment
16 pages (4000 words) , Assignment
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It is currently operating in a tough economic climate that is putting pressure on its current operational procedures. To complicate the situation further, the company is carrying too much debt on its balance sheet. In addition to this, the company is finding its current market potential as fully maximised.
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