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Marketing Essays

Result for Subject Marketing:
19930 essays
Marketing Plan for University of Wales Trinity Saint Davids E-learning Product Marketing Case Study
9 pages (3070 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for University of Wales Trinity Saint David’s E-learning Product" is a good example of a marketing case study. This report is a marketing plan developed to the senior management of University of Wales Trinity Saint David. Besides, the paper presents some of the possible challenges or barriers to market entry that are best explained using Porter’s model of five forces.
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Tesco's Marketing Plan Marketing Case Study
10 pages (2884 words) , Download 0 , Case Study
Free
The paper "Tesco’s Marketing Plan" is a great example of a marketing case study. This is a report on a marketing campaign for Tesco for the launch of their new services which is the sale of new cars. Following the detailed research, a marketing team has been set to analyze the conditions and economic atmosphere of the contemporary UK market before undertaking a marketing campaign.
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The Consumer Decision-Making Process and Buyer Behavior Marketing Coursework
8 pages (2263 words) , Download 0 , Coursework
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The paper "The Consumer Decision-Making Process and Buyer Behavior" is a perfect example of marketing coursework. There are variables that affect the behavior of customers while making decisions to purchase mobile phone contracts. The decision-making process is essential to marketers dealing with electronics because it leads to capitalization on the buying behavior.
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Why Social Media, such as Facebook Is Classified as a Public Communication Marketing Assignment
8 pages (2311 words) , Download 0 , Assignment
Free
The paper "Why Social Media, such as Facebook Is Classified as a Public Communication" is an outstanding example of a marketing assignment. Using the term public communication in social media means that such sites are public necessities and hence must be controlled by the government.
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Brand Management in Small and Medium Enterprise - Evidence from Dubai, UAE Marketing Case Study
8 pages (2139 words) , Download 0 , Case Study
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The paper "Brand Management in Small and Medium Enterprise - Evidence from Dubai, UAE" is a good example of a marketing case study. The journal article “Brand management in the small and medium enterprise: evidence from Dubai, UAE” is about the attitudes and views on branding and brand management concerning small and medium businesses in Dubai.
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SME in Dubai towards Branding and Brand Management Marketing Case Study
7 pages (1897 words) , Download 0 , Case Study
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The paper "SME in Dubai towards Branding and Brand Management" is a great example of a marketing case study. The aim of the article is to evaluate the attitudes of owners and managers of small and medium-sized enterprises SME in Dubai towards branding ad brand management. In a review of the literature, the article notes that many SMEs fail in a short period of time due to their inability to withstand the competitive forces in the market.
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International Marketing Plan for Telstra Corporation Marketing Case Study
18 pages (5383 words) , Download 0 , Case Study
Free
The paper "International Marketing Plan for Telstra Corporation " is a great example of a marketing case study. This is document is an international marketing plan for Telstra Corporation for 2010-2015. The marketing plan outlines how Telstra Corporation is set to survive the intense completion in the market sphere by addressing all the products that are branded retail consumer, as well as the respective packaging.
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New World Wine of Hunter Valley Marketing Term Paper
19 pages (5820 words) , Download 0 , Term Paper
Free
The paper "New World Wine of Hunter Valley" is a great example of a Marketing Term Paper. Hunter Valley Wine Region boasts of good climate, experienced producers and growers alongside the soils. The region is home to more than 150 wineries and cellar doors. The flavors are tempting in any palate given the unique range of flavors (Lockshin et al. 2000).
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Strategies for Environmental Advertising and Consumer Behavior Marketing Case Study
10 pages (2930 words) , Download 0 , Case Study
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The paper "Strategies for Environmental Advertising and Consumer Behavior " is a great example of a Marketing Case Study. Green shoppers tend to be older members of the society with relatively high incomes, good education and tend to exist in small families. However, these shoppers are not limited to this category as they are distributed across diverse demographics.
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Business Ethics And The Internet Marketing Case Study
8 pages (2498 words) , Download 0 , Case Study
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The paper "Business Ethics And The Internet" is a wonderful example of a Marketing Case Study. The emergence of internet development and adoption in business operations led to the emergence and occurrence of fundamental challenges in organizational management. In this case, organizations through social networking sites (SNS) establishment has established new marketing approaches. 
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How to Enhance Marketing Communications Marketing Assignment
7 pages (1905 words) , Download 0 , Assignment
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The paper "How to Enhance Marketing Communications" is a wonderful example of a Marketing Assignment. In buzz marketing, the advertiser communicates a marketing message to few influential individuals who in turn have word of mouth conversations flattering the ones they talk to as they feel ‘in the know’ and in turn spread the word to their colleagues and friends.
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Healthy Food for Children Marketing
11 pages (3910 words) , Download 0
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The paper "Healthy Food for Children" is a great example of a Marketing Business Plan. Diabetes has become a common lifestyle disease in Australia. About three million Australians lived with diabetes by 2013 (Vos & Strydom, 1998). Children are prone to diabetes and other ailments People suffering from diabetes usually face many complications caused by this condition. 
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Value-Creating Networks Issues Marketing Case Study
8 pages (2275 words) , Download 0 , Case Study
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The paper "Value-Creating Networks Issues" is a great example of a Marketing Case Study. Customer’s impression formation is determined by servicescapes (physical environments) which may be positive or negative. Emotional states are preceded by cognitive states. Better service encounter entails training to increase employee performance, productivity, and motivation in catering services.
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Establishing and Maintaining Project Alignment Marketing
17 pages (4740 words) , Download 0
Free
The paper "Establishing and Maintaining Project Alignment" is a great example of a Marketing Business Plan. Globalization has led to the emergence of new business concepts in the industry. As such, a majority of the organizations have developed internationalization strategies in a bid to capture and expand in such respective international markets. 
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Consumer Decision-Making Marketing Term Paper
12 pages (3769 words) , Download 0 , Term Paper
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The paper "Consumer Decision-Making" is a perfect example of a Marketing Term Paper. Consumer decision making looks at the process which the consumers undergo when making a purchase decision. In order to make the decision, the consumers pass through several steps which are referred to as consumer behavior. 
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Definitions of Celebrity Endorsement Marketing Case Study
7 pages (2347 words) , Download 0 , Case Study
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The paper "Definitions of Celebrity Endorsement" is a perfect example of a Marketing Case Study. Many organizations are contemplating the best ways they can improve their competitive advantage in the global market. In this regard, they are applying various strategies that can help to create awareness of the products the better in the market (Elberse & Jeroen 2012). 
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Marketing Products And Services In A Dynamic Environment Marketing Case Study
9 pages (3010 words) , Download 0 , Case Study
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The paper "Marketing Products And Services In A Dynamic Environment" is a wonderful example of a Marketing Case Study. Before a company decides to penetrate into a new market, it must consider if the product has the features which can enable it to excel in the market. The Lucozade brand can be assimilated into the market if the company conducts some research to understand the consumer.
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A Measure of Export Market Orientation Marketing Case Study
9 pages (2650 words) , Download 0 , Case Study
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The paper "A Measure of Export Market Orientation" is a great example of a Marketing This report has been drafted in a comprehensive manner to focus on the topic “Marketing Orientation” and various components and its impact and influence on HSBC Bank. The report also looks to assess the effectiveness of marketing orientation.  
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Measuring Marketing Performance Marketing Case Study
14 pages (3949 words) , Download 0 , Case Study
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The paper "Measuring Marketing Performance" is a perfect example of a Marketing Case Study. In this section, we shall consider the various strategies practiced by SportUNE business when it comes to dealing with the new market entries, growth markets, mature and declining markets. The main aim of this study is to investigate the ways in which farms behave.
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Direct Marketing and Consumer Privacy in the Online Environment: Effects on Australian Children Marketing Case Study
8 pages (2778 words) , Download 0 , Case Study
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The paper "Direct Marketing and Consumer Privacy in the Online Environment: Effects on Australian Children" is an outstanding example of a marketing case study. The internet has significantly changed the way in which business is conducted today, particularly in relations to direct marketing. Over time, internet-based technologies have provided businesses with numerous tools and platforms.
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Consumer Packaged Goods in Australia Marketing Assignment
10 pages (2858 words) , Download 0 , Assignment
Free
The paper "Consumer Packaged Goods in Australia" is a good example of a marketing assignment. Consumer packaged goods (CPG) or Fast-moving consumer goods (FMCG) are low-cost goods or products that are sold fast, usually in a matter of days. FMCG constitute a large part of consumers’ budget in Australia.
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Service-Scape in Marketing Marketing Coursework
7 pages (2076 words) , Download 0 , Coursework
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The paper "Service-Scape in Marketing" is a great example of marketing coursework. The modern corporate world experience intense competition where many firms now operate in the same industries and offer almost the same services or similar products to the customers. The intense competitive pressures exerted to the managements compel them to scale up their games so that they can remain relevant in business.
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Perceptions of Consumers towards Responsible Gambling Marketing
20 pages (6268 words) , Download 0
Free
The paper "Perceptions of Consumers towards Responsible Gambling" is a great example of a marketing report. Gambling is a controversial topic in advertising because it determines the level of trust that consumers have on a particular product or service advertised. There are polarized views with regards to advertising with some views supportive of the idea while others opposing the idea.
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Digital Marketing and Commerce - Pharmaceuticals and Clinical Settings in Dubai Marketing Case Study
13 pages (3423 words) , Download 0 , Case Study
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The paper "Digital Marketing and Commerce - Pharmaceuticals and Clinical Settings in Dubai " is a perfect example of a marketing case study. E-marketing is emerging as an integral part of business strategies that most companies and institutions are using to create a competitive edge over their rivals.
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Consumer Digital Journey: JB HI-FI Marketing Case Study
6 pages (1773 words) , Download 0 , Case Study
Free
The paper "Consumer Digital Journey: JB HI-FI" is an outstanding example of a marketing case study. The focus of this assignment would be on JB HI-FI Company, which bases its core operations in distributing music CDs across the Australian and New Zealand markets. JB Hi-FI is a company based in Australia; Melbourne, that deals in the selling of electronics products like radios and television sets.
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Promotion Strategy for Small and Medium Business - Milestone Integrated Marketing Consultants Marketing Case Study
9 pages (2572 words) , Download 0 , Case Study
Free
The paper "Promotion Strategy for Small and Medium Business - Milestone Integrated Marketing Consultants " is a great example of a marketing case study. Companies tend to operate on inactive strategies that cost it the benefit of advancing. In Australia, research indicates that there are myriad small and medium businesses that fail to excel due to poor strategies.
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Employee Loyalty Effect on Consumer Loyalty and Company Performance Marketing Coursework
10 pages (2838 words) , Download 0 , Coursework
Free
Generally speaking, the paper "Employee Loyalty Effect on Consumer Loyalty and Company Performance" is a good example of marketing coursework. The main objective of any business enterprise is to ensure there are employees who have the ability to deliver quality services and products to the customers.
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Buyer and Consumer Behavior-Marketing, Measuring & Interpreting Brand Performance Marketing Coursework
8 pages (2373 words) , Download 0 , Coursework
Free
The paper "Buyer and Consumer Behavior-Marketing, Measuring & Interpreting Brand Performance" is a good example of marketing coursework. This essay contains data findings and interpretation that will provide the reader with good knowledge about brand performance and marketing. The subjects covered in the paper are incorporated from different disciplines of business like consumer behavior, market psychology and marketing.
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Marketing Analysis of Matalan in Saudi Arabia Marketing Case Study
8 pages (2221 words) , Download 0 , Case Study
Free
The paper "Marketing Analysis of Matalan in Saudi Arabia" is a great example of a marketing case study. Matalan is a British company that largely specializes in fashion and homeware. The company was founded in 1985 by John Hargreaves. Since then, it has opened numerous stores throughout the United Kingdom. The company has chosen outside the town as the ideal location for its stores.
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Environmental Analysis of Samsung Company in China Marketing Case Study
9 pages (2407 words) , Download 0 , Case Study
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The paper "Environmental Analysis of Samsung Company in China" is a perfect example of a marketing case study. Samsung is a smartphone manufacturing company in South Korea. It has expanded its market share to most parts of the world both in developing and developed nations. The United States and the United Kingdom have developed nations which are served by Samsung while Africa, Asia and Australia are among the developing nations served by Samsung.
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Marketing Strategy for the Maida Vale Supper Deil Marketing Case Study
22 pages (6568 words) , Case Study
Nobody downloaded yet
Generally speaking, the paper "Marketing Strategy for the Maida Vale Supper Deil" is an outstanding example of a marketing case study. Maida vale supper deil is a relatively small business enterprise which is located at the High Wycombe, Perth, Australia. It is one of the convenient stores in this region.
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Turning the Job You Have into the Job You Want Marketing Coursework
8 pages (2292 words) , Download 0 , Coursework
Free
The paper "Turning the Job You Have into the Job You Want" is a good example of marketing coursework. In many times, I have believed that people who have secured jobs are the happiest individuals in the world because they are able to meet their needs. The belief has stuck in many years and even McGregor’s’ theory claim that employees intrinsically hate work could not change my mind.
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Designing Marketing Campaign for Coca-Cola Company Marketing Case Study
17 pages (4702 words) , Download 0 , Case Study
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The paper "Designing Marketing Campaign for Coca-Cola Company " is a great example of a marketing case study. Recent research studies indicate that different markets continue to become more and more competitive. The increase in the number of firms in different industries is arguable the major cause of the stiff competition witnessed in the recent past. In order to remain competitive in the markets and retain its market position.
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Learning Experience-Based TeamWork Marketing Coursework
8 pages (2264 words) , Download 0 , Coursework
Free
The paper "Learning Experience-Based TeamWork" is a perfect example of marketing coursework. The group was set up for the purposes of establishing an international business plan. The work was carried out by the group with each member taking an active role. The group had a leader who was responsible for ensuring that the group was able to achieve its aims and objectives.
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Honda Motors Company Marketing Plan Marketing Case Study
10 pages (2664 words) , Download 0 , Case Study
Free
The paper "Honda Motors Company Marketing PLan" is an outstanding example of a marketing case study. This report has been drafted in a comprehensive manner to focus on the case study/ marketing report of Honda Outboard Motors. Honda Motors Company is certainly one of the best known and renowned companies in the list of automakers.
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Coca-Cola Successful Brand Equity Marketing Case Study
6 pages (1883 words) , Download 1 , Case Study
Free
The paper "Coca-Cola Successful Brand Equity" is a good example of a marketing case study. Coca-Cola is the world’s leading brand and most valuable brand worth billions of dollars and a household name. Coca-Cola has achieved brand equity through innovative ways of marketing that are known as total brand management. The main focus is the product quality which remains high quality with no room poor fluctuations.
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Blackberry Successful Branding Marketing Case Study
6 pages (1733 words) , Download 0 , Case Study
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The paper "Blackberry Successful Branding" is a great example of a marketing case study. Each and every day, competition is turning out to be severe and hence it is crucial for an organization to win the customer’s heart so as to beat their competitors. Most organizations have realized that the brand name in which the company associates its products and services is a valuable asset.
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GlaxoSmithKline Healthcare Company Marketing Case Study
9 pages (2601 words) , Download 0 , Case Study
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The paper "GlaxoSmithKline Healthcare Company " is a perfect example of a marketing case study. GlaxoSmithKline healthcare company is the main founder of the brands Lucozade and Ribena. The company founded the brand Ribena drink in 1938 and it has continued to evolve over the years. Since its establishment, the company has been serving an estimated 20 million consumers daily around Europe.
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Google Company Strategic Marketing Plan Marketing Case Study
22 pages (5996 words) , Case Study
Nobody downloaded yet
The paper "Google Company Strategic Marketing Plan" is an outstanding example of a marketing case study. The Google search engine is a technology product built on the sole strategic aim and need of establishing an appropriate and relevant platform through which it seeks to enable the consumers to access a wide range of data and information in the market.
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Pringles Market Overview Marketing Case Study
8 pages (2287 words) , Download 0 , Case Study
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The paper "Pringles Market Overview" is a good example of a marketing case study. This market research project seeks to collect market data in order to gather more information regarding Pringles. In conducting this research, it is anticipated that the information gathered will be of great assistance in the marketing strategies to be employed. 
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Packaging Development Marketing Literature review
14 pages (3573 words) , Download 0 , Literature review
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The paper "Packaging Development" is a perfect example of a marketing literature review. This part shows the after effects of a far reaching writing inquiry in a few perspectives. This overview distinguishes the variables that are included in this exploration. Packaging creates the holder of an item. It is a structure that contains a business nourishment item. It simplifies transportation of the item, and secures it item against pollution, misfortune, corruption, harm.
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Soap de Villa Soap Brand Background and Customer Value Satisfaction Marketing Case Study
6 pages (1667 words) , Download 0 , Case Study
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The paper "Soap de Villa Soap Brand Background and Customer Value Satisfaction" is an outstanding example of a marketing case study. Soap de Villa is a handmade soap brand from Australian. It began with the promoter who has suffered from allergies since she was young: she cannot use any normal commercially made body soap, or her skin would be itchy and cannot sleep the whole night.
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Evaluation of Nikes IMC Strategy Using the RABOSTIC Planning Framework Marketing Case Study
12 pages (3662 words) , Download 3 , Case Study
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The paper "Evaluation of Nike’s IMC Strategy Using the RABOSTIC Planning Framework" is a perfect example of a marketing case study. No organization can survive in the current competitive environment without the use of Integrated Marketing Communication (IMC). IMC is the coordination of all interaction points an organization has with the marketplace.
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Google Glass Innovation - Concept and Vision Marketing Case Study
6 pages (1852 words) , Download 0 , Case Study
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The paper "Google Glass Innovation - Concept and Vision" is an outstanding example of a marketing case study. Basadur & Gelade (2006, p.47) claim in awake of that competition, innovation is recognized as a driver of change and success in every sector of the economy. Moultrie & Young (2009, p.300) claim the societal needs and doing things the same way cannot be used to attract customers.
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Samsung - Strategic Marketing and Innovation Marketing Case Study
7 pages (2069 words) , Download 0 , Case Study
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The paper "Samsung - Strategic Marketing and Innovation" is a good example of a marketing case study. Globalization and advancement in technology have increased competition in international markets. In the current competitive business environment, experts argue that many managers now understand the need for organizations to change to sustain change and gain competitive change.
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The Customer Need To Be Satisfied by the Nokia Lumia 930 Marketing Case Study
8 pages (2089 words) , Download 0 , Case Study
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The paper "The Customer Need To Be Satisfied by the Nokia Lumia 930" is a perfect example of a marketing case study. A product is a vital component in all business operations because it is actually the focus of not only the exchange but the marketing concept as well. In addition to that, all other factors are indeed based on the product and therefore its effective comprehension is vital for any successful marketing management.
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The Marketing Plan for Khameer Restaurant in Singapore Marketing Case Study
10 pages (3029 words) , Download 0 , Case Study
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The paper "The Marketing Plan for Khameer Restaurant in Singapore" is an outstanding example of a marketing case study. Khameer is a traditional UAE food which is made of honey, cheese or Nutella chocolate. This bread has high popularity in Emirates where it is cooked at home and restaurants. This food can do well in the Singapore market due to its increasing awareness and high nutrient value.
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Enterprise and Social Responsibility Marketing Assignment
6 pages (1895 words) , Download 0 , Assignment
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The situation has severe consequences on the government because it lowers its reserves. Also, it creates a situation where customers cannot borrow from the bank the amount they need. As such, the government must monitor the set banking laws to ensure that they prevent lending, interest rates, credits, and mortgages crisis in the future.
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The Influence of Advertising on Consumer Behaviour Marketing Coursework
12 pages (3523 words) , Download 0 , Coursework
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The paper " The Influence of Advertising on Consumer Behaviour" is a good example of marketing coursework. Advertising is one of the key marketing functions that businesses engage in. The sole objective of advertising is to motivate the consumer to purchase the products or services offered by the business.
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Internal Factors and Their Influence on a Consumers Decision Making Process for Sony Smartphones Marketing Case Study
19 pages (5068 words) , Download 0 , Case Study
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The paper "Internal Factors and Their Influence on a Consumer’s Decision Making Process for Sony Smartphones" is an outstanding example of a marketing case study. The decision to buy a product by consumers is reached after a rigorous analysis of factors originating from outside the individual, external factors, and those factors intrinsic to the individual otherwise known as internal factors.
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