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Marketing Strategies for Sainsbury - Assignment Example

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This assignment "Marketing Strategies for Sainsbury" focuses on the store that sells numerous products including electronics and groceries whose consumptions rely on cultural, technological and preferences among other factors. Among the strengths of Sainsbury are its numerous branches.  …
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Marketing Strategies for Sainsbury
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Download file to see previous pages Social factors on the other hand further affect the performance of the store. The key among the social factors includes the culture and consumption behaviors of people. The store sells numerous products including electronics and groceries whose consumptions rely on cultural, technological and preferences among other factors.
PESTEL is a fundamental marketing tool that provides an elaborate analysis of the external factors that affect the operations of the business. Numerous external factors affect the operations of J Sainsbury as the discussion above portrays. Other external factors include technological and legal factors. As discussed earlier, the store sells numerous electronic products whose appropriateness relies on the prevailing technologies (Blick, 2011). As such, technology becomes a major factor that influences the profitability of such products. Additionally, technology enhances efficiency in management thus improving the profitability of the business. The business uses an appropriate information system that enhances the management of the numerous stores strewn all over the country. The efficiency of the information system enhances the operations of the business. The legal factors on the other hand included the laws governing the operations of businesses in the country. The United Kingdom has a liberal market economy one that permits businesses to enjoy the freedom to manipulate their products and services as they deem appropriate a feature that enhances the competition among the businesses.
Question 2: SWOT analysis is yet another essential marketing tool that provides marketers with an elaborate view of both their respective industries and their business thus informing their marketing activities. Strengths and weaknesses are internal factors while opportunities and threats are external factors. ...Download file to see next pages Read More
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