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Contemporary Marketing Fashion - Report Example

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The paper "Contemporary Marketing Fashion" concerns the inception of the idea focused on the success of an enterprise, brand positioning, creating product awareness in the market, logo and product packaging uniqueness, business marketing communication mix…
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Contemporary Marketing Fashion
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Download file to see previous pages He notes the following factors when determining product category: How consumers determine one’s category: he points out that a consumer-centered definition would include all product categories that meet the needs of the consumers that are similar. For example, if one opens a snack shop, it would require one to stocks all kinds of snacks rather than a single line of product. The influence of IRI/Nielsen on product category: He notes that the IRI/Nielsen category name is a crucial factor that needs to be considered when buying a database. One should check the availability of one’s items and those of the competitors.
Taking these factors into consideration, the product category employed exclusively covers trendy fashion wear for teens. It, however, includes similar products offered under the brand name of Valentino SPA, this would ensure the target customer market will be fully covered and ensure the continued growth of the business. Our chosen market group includes teens that comprise of women and men. Therefore, the product category will be customer determined. Most of the visits we made to fashion shops revealed that most of the products are expensive and are tailored to cover a large client base. There was no shop, which tailored their fashion trends and prices to be pocket friendly, especially teen wear.
In my market research, it was clear that teens love to fashions (Easey, 2009). Most of the advertisements seen on the internet used teens. This is a revelation that youth, love fashion. For instance, teens require new clothes to impress their friends or to wear when parting. Many college competitions are a source of glamour for teens (Posner, 2011). These facts were a huge motivation is designing my plan. There exists a great room for expansion in the fashion market (Estelami, 2005). Youths are spendthrifts and this poses great potential in the market. ...Download file to see next pages Read More
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