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My first degree was in Fashion design which had a very strong component of management and economics. I enjoyed every subject but I understood very early that fashion is not just creating new clothes; it is extremely large and money-enriched business. Moreover, it is significantly evolving and increasingly becoming a global industry; therefore, I need to be more apprised of the factors that influence significant changes and be able to apply analytical and market research tools in the business that I plan to open.
From past courses, such as fashion styling, buying and merchandising, I realized the strong interrelated connections with management courses. I believe that functions in management include planning, organizing, directing and controlling various facets of an organization’s operations; either in marketing, human resources, accounting and finance, and administration. By according me with a more comprehensive discussion of ways to become more competitive and to develop my core competencies, I would be able to effectively design strategies that would assist in achieving my professional goals.
Ultimately, I would not only become a successful fashion designer and merchandiser; but I would have evolved into a duly accomplished entrepreneur. After finishing my studies, I worked in retail business with various France companies across Georgia. I was recently actively involved as a buyer and merchandiser for Minelli, Kookai and NafNaf Kids. My responsibilities included reviewing, selecting and buying clothing and accessory collections from various high profile brands including NafNaf, NafNaf & Chavignon Kids, Kookai, and Minelli for several Georgian stores.
Likewise, I was proactively contributing to and overseeing numerous PR and advertising campaigns, including the use of billboards and VPN communications in order to promote the collections and generate sales and revenue. I found it necessary therefore, to complete a master’s degree in business management to develop managerial skills, including leadership, decision-making skills, problem-solving and conflict-resolutions skills, among others. I was project manager and in that capacity, my responsibilities included negotiating with several stakeholders and brands managers so they became official partners of the GIG group.
Concurrently, I was planning the fashion seasons which covered negotiations that include buying, merchandising, developing pricing strategies and organizing sales periods. In 2010, I started working in an advertising company, also as project manager where among the tasks required branding and conducting market research for our customers to effectively recommend a comprehensive compendium of advertisement strategies. I am currently enrolled in a pre-master program in King’s College. The pre-master’s program is actually designed for international students who have already completed an undergraduate degree; in my case, Fashion Design.
The objective of the program is to effectively prepare students who aim to pursue postgraduate degree programs from other UK universities and therefore, language and academic skills are further enhanced. Despite the more than five years’
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