Masculinity in Fashion Ads/Campaigns - Assignment Example

Comments (0) Cite this document
The essay explores the Masculinity in Fashion Ads/Campaigns. Masculinity in is a critical factor in the contemporary fashion industry. Factors influencing masculinity are diverse and dynamic, but the common denominator is that masculinity plays an important role…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.1% of users find it useful
Masculinity in Fashion Ads/Campaigns
Read TextPreview

Extract of sample "Masculinity in Fashion Ads/Campaigns"

Masculinity in Fashion Ads/Campaigns Masculinity in is a critical factor in the contemporary fashion industry. Factors influencing masculinity are diverse and dynamic, but the common denominator is that masculinity plays an important role in influencing fashion ads and campaigns. It is vital to point out that masculinity exhibits both positive and negative aspects. While positive aspects promote the practice of masculinity, the negativity therein proves problematic in one way or another. In order to understand how masculinity fits into fashion ads and campaigns as well as the underlying problematic factor, it is important to consider an influential factor or figure in the societal context.
The specific model of masculinity I want to examine is a rap music artist by the stage name Lil Wayne. This artist is popular among the young generation and especially rap music fans. While there are many rap music artists in America, Lil Wayne’s music style stands out among the many others. Popular music videos done by this artist depict gangster settings, behavior, or thug life (Jeffries 77), aspects that in turn drive advertising and marketing of Lil Wayne merchandise. This makes this model an important brand to consider in today’s American society.
In the societal context, masculinity can prove to be problematic for many and different reasons. By focusing on Lil Wayne brand, it is evident that masculinity is not without its problems. In a more detailed aspect, masculinity could be damaging to the individual person, those living around him, and every other person who looks up to him. Lil Wayne as a model of masculinity maintains his music within specific social boundaries in order to maintain a specific perception among fashion industry stakeholders. The history and evolution of rap music is self-explanatory in America. However, persons living behind this self-explanatory notion could suffer the consequences of their own belief, what they do, or the way they drive fashion campaigns around them.
In Lil Wayne’s context, rap music is the selling point of Lil Wayne merchandise. The underlying lifestyle has to be maintained whether or not it damages the life of the person living it. For example, merchandise such as t-shirts and sneakers highlight crime, violence, drugs, and guns as a key factors in living an enjoyable life (Jeffries 117). This notion is undoubtedly contentious, and it affects how fashion ads and campaigns are formulated and subsequently implemented in the larger society.
It is evident that this model of masculinity encourages identification because rap and any other type of music influences behavior, perception, and thinking processes among fans and those close to artists. In the case of this model, the consumer base responds to the products offered in the market whose association reflects the brand of the artist. This makes it vital for fashion advertisers and campaign marketers to incorporate aspects of thug life and related practices when target specific consumer units in the society. In other words, people whose behavior or personality resonates with thug life are captured by ads or campaigns that are run on a ‘thug life’ platform. In this respect, identification is evident.
This topic can be seen as both timely and American because fashion is an ongoing process. Fashion ads and campaigns target different consumer segments, but the common denominator is that there are needs, interests, tastes, and preferences to be met. A clothing brand cannot succeed if it is received well by the targeted party. In the model’s case, all it takes is to create a public image that resonates with what he does on a daily basis. The connection between music and fashion is easy to make in the contemporary world, an aspect that explains why this topic is relevant and timely.
Finally yet importantly, the focus of this paper is American because America is an ultimate driver of fashion in the world. By hosting multicultural population, America makes fashion advertising and campaigns an enterprising practice. The model of masculinity herein, therefore, has a widespread influence over the larger society. At the same time, the position and role of rap music in today’s American society is undisputable. Additionally, the influence of Lil Wayne and his fashion merchandise among young people is evident on a daily basis. In this respect, the critical connection between music and trends in fashion supports the notion that ads and campaigns in the fashion industry reflect the interests of the public (Jeffries 151). This makes masculinity an influential and more so a critical factor to account for in fashion ads and campaigns.
Works Cited
Jeffries, Michael. Thug Life: Race, Gender, and the Meaning of Hip-Hop. Chicago: University of Chicago Press, 2011. Print. Read More
Cite this document
  • APA
  • MLA
(“Masculinity in Fashion Ads/Campaigns Assignment Example | Topics and Well Written Essays - 500 words”, n.d.)
Masculinity in Fashion Ads/Campaigns Assignment Example | Topics and Well Written Essays - 500 words. Retrieved from
(Masculinity in Fashion Ads/Campaigns Assignment Example | Topics and Well Written Essays - 500 Words)
Masculinity in Fashion Ads/Campaigns Assignment Example | Topics and Well Written Essays - 500 Words.
“Masculinity in Fashion Ads/Campaigns Assignment Example | Topics and Well Written Essays - 500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Masculinity in Fashion Ads/Campaigns

Misleading ads

...?Misleading Political Ads If you don’t know how to cleverly twist the truth to your favor, then you can’t be a politician. At least that is the message of the video that I am about to show you right now. It is almost always assumed that the two most—for the lack of a better word, corrupt careers are lawyers and politicians. Well, it’s quite understandable when it comes to lawyers; I guess it comes with the job description. But on the video I am about to show you, you will see how blatantly these politicians—and these are just but two examples, on how truth could be twisted in so many ways. And the most dangerous part about it is that these people are our leaders. When you watch the video, note how Anderson Cooper explains...
1 Pages(250 words)Movie Review

The Effect of Attack ads on political campaigns

...The Effect of Attack ads on political campaigns Introduction Succeeding in political conflicts has become a challenging task for politicians worldwide. Under certain terms, it can be quite difficult for a candidate to explain his qualities and skills to the public mostly due to the strong oppositions develop by his opponents. Attack ads have introduced in political campaigns in order to help candidates to strengthen their position towards their opponents. Due to their success, these ads have become an indispensable part of political campaigns worldwide. In USA also, a similar trend exists. The potential effect of attack ads on political campaigns are explored in this paper. Reference is made to the characteristics of these ads... and their...
10 Pages(2500 words)Research Paper

Elections: Campaigns

...?Essay Integration of Money Spending on Contemporary Election Campaigns 0 Introduction Many would perceive that the way candi s presented themselves in the public can influence the election results (Stanton, Rosenberg, and McCafferty; Todorov et al. qtd. in Hoegg and Lewis 895). The commonalities of the contemporary election campaigns are probably aligned with the emergence of overspending money to influence the election results. The candidacy of the aspiring leaders is supported with wealth manifestations, leading one entity to project the output of election. This paper wishes to depict the pros and cons of utilizing money, which will manifest itself if under- or over-spent in the electoral...
6 Pages(1500 words)Essay

Analyzing ads

...of Unit Colgate –Palmolive Company Ads Analysis This company is a multinational consumer products company with its headquarters in United States of America. The company is involved in production and distribution of key household and personal products. It deals with items such as soaps, detergents and the focus of the paper oral hygiene products. It is famous for its toothpaste product called Colgate toothpaste. The company faces stiff competition from new emerging companies such as Crest and close up toothpaste companies. The management has however, created counter strategies in their advertisement techniques in order to capture new customers and maintain its old customers in the market. Fowles’ appeal plays a major role...
4 Pages(1000 words)Essay

Contemporary Masculinity

..., and may be disrupted - or even disrupt itself."27 On the basis of the above stated, one can affirm the continued validity of Connell's concept of hegemonic masculinity. As several researchers have pointed out, amongst whom one may mention Lorber,28 Luff,29 Rogers30 and Lockhart31 Connell concedes to the presence of several definitions of masculinity. This means that he recognizes alternatives to the culturally hegemonic definition of masculinity. Added to that, it can further be argued that his conceptualization of hegemonic masculinity is reflective of the contemporary status of masculinity, insofar as it provides an explanatory...
6 Pages(1500 words)Essay

Condom Ads

...Condom Ads After the invention of the television in the 20th century it wasn’t long before this innovation would come to dominate American households. With cultural change television programming with witness an increasing liberalization. Television shows and even commercials increasingly explored themes of sex and violence that were previously considered taboo. Still, with this increasing liberalization a number of restrictions have been put in place by regulatory bodies. Recently a number of advertisements were banned for their sexual nature, while the same themes remain prevalent in some popular prime time programming. This essay examines the serious sides of these ads, and considers why these ads have been banned. The two... ...
2 Pages(500 words)Essay

Analyzing Ads

...Ad Analysis Advertisements in magazines that target American women have a lengthy history in selling such products assoap, makeup, mouthwash, and products that reinforce the role of men in their lives. The personal hygiene concept has been utilized to send messages that getting a marriageable man or being married is the ultimate objective of every woman (Twitchell 39). Advertisements from the 20s through to the 40s carry this theme and are traceable through visual and verbal content. Before Listerine was introduced as America’s first commercial mouthwash, few people ever thought of the consequences of bad breath. However, this changed with Listerine ads, such as the one analyzed in this paper from 1932,...
6 Pages(1500 words)Research Paper


... Apocalyptic vision in the Romantic period compared to the twentieth century Introduction While analyzing an advertisement one has to consider various features. The overall appearance, the message relayed and the target group is the most essential aspects in an advertisement. The essay will focus on a delta advert with an aim of providing a conclusion based on its motivational and flaws of the company. The target group in any given advert is always given priority. The consumer behaviors are what market analyst dwell on while providing an advert. The message may range depending on the nature of the product with emphasis being focused on competitors and customer satisfaction. The essay will dwell on the two aspects and will draw... Apocalyptic...
3 Pages(750 words)Essay

B2C Campaigns

...Business-to-Consumer Campaigns: NASA’s #GlobalSelfie al affiliation Business-to-Consumer Campaigns: NASA’s #GlobalSelfie National Aeronautics and Space Administration (NASA) organized this campaign in honor of five earth missions 2014. The idea behind the Earth’s day is to have the world come together in the fight for clean environment. In the celebration of 2014’s Earth Day, broadening the support base for global environment programs invited people to share selfies and post them on social media to share with humankind. The social media sites for the campaign were Facebook, Instagram, Flickr, Twitter, and Google+ (Sweeney & Craig, 2011). In these social media platforms,...
1 Pages(250 words)Assignment


...Marketing Essay Dramatic economic growth in Spain has significantly increased the number of consumers seeking luxury goods.Audi attempts to appeal to these newly wealthy consumers with this ad. The slogan says it all: “Its your turn.” Consumer Behavior The Audi advert mainly targets middle and high-income earners who are in need of highly reliable, safe and solid cars to go about their activities. The advert seems to target young adults some of whom may be single or married though with small families. The advert particularly targets experiencers and thinkers under the VALS platform. Visuals The visual effects included in the advert undeniably play a huge role in attracting the target audience. This is in light of the...
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Masculinity in Fashion Ads/Campaigns for FREE!

Contact Us