Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Market Segmentation and Product Positioning - Article Example

Comments (0) Cite this document
This paper "Market Segmentation and Product Positioning" focuses on an article “Foresighted? Epson Moverio Smart Glasses Go on Sale for $700” in Wall Street Journal published by Nathan Olivarez-Gilez. The article talks about the unveiling of mover BT-200 glasses to the public. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97% of users find it useful
Market Segmentation and Product Positioning
Read TextPreview

Extract of sample "Market Segmentation and Product Positioning"

Market Segmentation and Product Positioning
“Foresighted? Epson Moverio Smart Glasses Go on Sale for $700” is an article on Wall Street Journal published by Nathan Olivarez-Gilez. The articles best captures the market segmentation concept according to strategic marketing plans deployed by most firms and corporations to maximize on product sale and increased profit margins. The article talks about the unveiling of moverio BT-200 glasses to the public at a staggering price of $699.99. The smart wearable technology appears to give Google smart glasses of the same caliber run for the money because it has an edge in its design of two screens that give an excellent display equivalent of an 80 inch smart television screen. Market segmentation by Epson the tech company manufacturing these glasses has been clearly been highlighted by the article because it touches on the glasses offering more comfort to work place or office setting as opposed to just entertainment as mentioned by the author of the article that one cannot walk in them comfortably down the street. The market segment being targeted here appears to be the average career individual with PowerPoint presentations, visual reports summations and whatnot. The glasses appear to be made to appeal to the group made of career enthusiasts who want to look more professional by using the smart glass moverio BT-200 achieve that desired effect while in the working environment. The Working class consists of the middle class and high class envisioning the target market segment.
“Samsung readies phone for your wrist” is an article by Min-Jeong Lee and Yun-Hee Kim captured on Wall Street Journal that talks about the tech giant Samsung planning to unveil a smart watch that does not need to be tethered to a phone referred to as the wrist communicator which has developed as an innovation of the initial smart watch concept (Lee & Kim). The article elaborates the product positioning concept because of the fact that Samsung is introducing the concept and benefit of their smart wrist watch that is yet to be launched into the world market. The company boasts of already having the leading role in smart watch presence already in the market as opposed to its competitors like Apple Inc. that are yet to make a debut in the same tech sector. The article builds on the fact that the watch will give a different experience to the intended market because it has new exciting features than its predecessors like Galaxy Gear. The mere fact that the watch will be able to have a SIM card is enough to juggle the public minds to want to associate with the product before it is launched into the market and if possible make pre orders. The aim of product positioning in such a context is that Samsung has already created a market niche for its product and further strengthen its brand making it different from its competitors. The target market will have enough curiosity to want to associate with the Samsung brand and the product in the line. This would in turn increase sales and the profit margins of the company when the units are started to be produced.
Works Cited Read More
Cite this document
  • APA
  • MLA
(“Market Segmentation and Product Positioning Article”, n.d.)
Market Segmentation and Product Positioning Article. Retrieved from
(Market Segmentation and Product Positioning Article)
Market Segmentation and Product Positioning Article.
“Market Segmentation and Product Positioning Article”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Market Segmentation and Product Positioning

Segmentation, Targeting, Positioning

...? UNDERSTANDING THE CONCEPTS AND PROCESS OF MARKETING AND EXPLORING THE CONCEPTS OF SEGMENTATION, TARGETING AND POSITIONING ’s name: Course code: Instructor’s name: Date of Submission: Introduction Cornflower Blue is a company that specializes in the production and distribution of products such as body care products that are herbal oriented, herbal remedies, aromatherapy products and culinary products that constitutes of honey, tea and chutney. The company needs to apply various marketing strategies in order to remain competitive in the market. In any business, marketing is a significant component in the contribution of an organization success. Distribution and production of a company’s product depends greatly on marketing (Thompson 1998...
6 Pages(1500 words)Assignment

Company Introduction, Market Segmentation, and Product Positioning

.... Information contained in a marketing plan may be of high value and interest for management, but at the same time it may be regarded as useless or even unworthy to be looked at by others. Therefore, a perfect marketing plan caters the information needs of all members of the potential audience and serves their individual needs in a manner suitable for all (Kennedy, 2011). Identification of Market Segment Since parents are spending more and more in UAE on kids clothing products and the price range for clothing products for kids varies from Dh 250 to Dh 2,500 (Jones, 2012), therefore UW can do market segmentation on the basis of price of its products. During the recent financial crisis, the working and middle class in UAE faced major jolts...
6 Pages(1500 words)Assignment

Market Segmentation and Product Positioning

...? Company Introduction, Market Segmentation and Positioning Company History Our company’s is BERVET. It is a beer company with a famous logo that makes distinct in Africa. The history of BERVET can be traced back in 2000, when a fellow scientist helped to invent the company. The first beer was sold at a lodge located near the company back in 7th May, 2000. The sales during the first year amounted to a total 40 dollars as about 4 servings of beer were sold every single day. About 60 dollars were used in the expansion process meaning that the company operated for losses during the first year. By the year 2006, the company has become amongst the most popular beer company in the African region (Smit, 2009). This was as a result of aggressive...
5 Pages(1250 words)Term Paper

Company Introduction, Market Segmentation, and Product Positioning

However, today, it has expanded to immeasurable lengths. For a young company that is barely ten years old, the financial performance is excellent. It had opened three other branches in other states including Ohio, Michigan and Massachusetts. However, the company has also opened a branch in Australia which is thriving like its mother company. The company distinguishes itself as fast fashion trademark and offers high fashion clothing to reach the public at affordable prices. The Company’s mission statement is ‘when the customer looks good, we look good.’ In light of this, the main aim of the company is to ensure their customers look trendy and thus keep up with fashion (London Business School, 2008). Trendy Fashionista has over 500...
5 Pages(1250 words)Essay

Brand Positioning through Market Segmentation and Targeting

... Cola's competitor that has followed this kind of a strategy with a focus on the ELM theory is Pepsi. These two brands also started out with the strategy of mass marketing before moving onto product variation and then to the arena of target market. Both these brands have created market segmentation through their brand positioning strategy so as to achieve an up market status, especially in developing countries like India. (Walter et al, 1988) While Pepsi started with mass marketing, it did more specific target marketing and market segmentation through the launch of its products like Diet Pepsi which was aimed at weight watchers. This started in America as there are a majority of obese people in this country. This helped in a psychographics...
9 Pages(2250 words)Case Study

Segmentation,targeting & positioning

...Segmentation, Targeting & Positioning Index I. Introduction II. Marketing Strategy II.i. Segmentation II.ii. Targeting II.iii. Positioning II.iii.a. Marketing Mix II.iv. Competitors Analysis III. Summary IV. References V. Introduction The paper is about segmentation targeting and positioning strategies of consumer goods and evaluation of its effectiveness. The consumer goods we have taken here are sports products and the companies are Adidas and Nike. We all know the rivalry between these two sport giants. Nike has gained much attraction among the marketing expert after its ambush marketing strategy in Atlanta-Olympics 1996. This paper starts with the simple definitions and introduction on Marketing and than moves to the strategy...
8 Pages(2000 words)Essay

Segmentation, Targeting & Positioning

... Here Here Here Here Here Markets will be defined by behavioral segmentation because the purchaseof artwork relies on a very specific need. The criteria analyzed for choosing market segments includes who buys the images produced by the artist, what they need, and how often they purchase the artwork. The largest buyers of imagery, such as advertising firms and businesses, make up a significant portion of the market, while smaller purchasers, usually in a non-commercial context —such as art collectors or bloggers who require image content— make up a slightly smaller percentage of the available market. Other criteria that will be considered is the frequency and sustainability of each market: while the need for ornamental art might be erratic...
3 Pages(750 words)Case Study

Market Segmentation & Product Brand strategy

...Activity In accordance with the Porter’s Five Forces Model, firms that operate in the modern market have to face five different powers: a) the power of supplier, b) the power of customers, c) industry’s competition, d) substitute products and e) new entrants. Using the particular model, the US airline industry could be analyzed as follows: a) in airline industry the competition among suppliers is limited; since two are the major firms operating in this sector, Boeing and Airbus, their power to keep their prices high is increased; at the same time, delays in the delivery of orders (planes) and financing problems have reduced the profits for both the above suppliers (Tuggle 2009); however, the intervention of IATA in the reduction of supply...
2 Pages(500 words)Essay

Segmentation Targeting Positioning

...Introduction Segmentation is an approach whereby customers’ needs are prioritized and deemed essential. It is a countermeasure of strong competition from other companies and the ever-varying trends of demand in the market. Market Segmentation is the initiative of dividing a product or services into various categories to survive in the competitive market and meet the needs of every purchaser. Proper segmentation is realized where customers with a common need are placed together and the demand strategy should differ from the needs of the other customers, (Capon, 2009). Targeting Market A company should consider that it is challenging to meet the needs of every customer. Therefore, it should fashion a product that may partly cover the needs...
1 Pages(250 words)Essay

Company Introduction, Market Segmentation, and Product Positioning

Express Vending LLC is a privately-held company in Florida that has a head office and a small warehouse in the area of North Miami Beach in Florida. There are four investors of the company i.e. Jessica Smith, Jones Patrick, Margaret Florence and Michelle D’Souza. Jessica Smith and Jones Patrick are the co-founders who have both an experience in the vending machine industry and have the expertise in running an entrepreneurial business. Margaret Florence has proficiency in the financial industry as she has worked for two well-known financial institutions in the last ten years and Michelle D’Souza will bring her marketing, operational and management skills to the company for ensuring that the business operations are smooth and effect...
5 Pages(1250 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Article on topic Market Segmentation and Product Positioning for FREE!

Contact Us