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What are three reasons for segmentation Which segmentation approach is the best and why - Essay Example

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The most likely cause for geographical segmentation is that the product appeals to a certain geographical area. If a business is selling snow boots then they would market an area where there is heavy snow fall…
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What are three reasons for segmentation Which segmentation approach is the best and why
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What are three reasons for segmentation Which segmentation approach is the best and why

Download file to see previous pages... The most likely cause for geographical segmentation is that the product appeals to a certain geographical area. If a business is selling snow boots then they would market an area where there is heavy snow fall.The most likely cause for demographical segmentation is that the product appeals to the personal characteristics of the customers such as age, gender, race, income, life stage, occupation, and education level. A clothing company might produce clothing that appeals to teenagers.The most likely cause for Psychographic segmentation is the personality traits, attitudes, interests, or lifestyles of potential customer groups. A company might develop an environmentally friendly product aimed at the more environmentally focussed consumer.It is difficult to define the best segmentation approach since it is dependent on the client group and their specific needs. If the product appeals to a particular lifestyle need; a piece of exercise equipment for example, then lifestyle segmentation would be ideal. Deciding the best segmentation method can be difficult, but it depends on the particular benefit for that business objective.If the business objective is a new product development it is essential to understand how customers group together according to their particular needs. The outcome of this would influence the best segmentation approach. Mishkin, F. & Eakins, S. (2009)You are the deacon of a small non-denominational church. Your minister has just left, and your congregation is down by over 11% in the past year. You have just received news that an electronics firm plans to relocate 500 families to your town. You are tasked with making a plan for increasing church membership since you are a marketing manager. Describe your plan.
As the deacon of a small non - denominational Church. I have been asked to write a marketing plan to increase Church membership. Following is the summary of the main points of this marketing plan.
The Church will change its focus to differentiate itself from Churches in the area and improve membership by filling the need of the electronics firm employee's and families. Our marketing challenge is to position our Church to reach the new families and cater to their interests and needs. As a Church we would teach the word of God by offering electronic courses sharing the word of the Gospel and giving tracts to those attending.

The Church serves its members as a trusted friend, providing for their needs and the needs of their families. We ensure our members have what they need to function spiritually and to increase their well being. It is the Churches duty to ensure the interests of the members are met and therefore surveys will be sent to each potential member to discover their interests, age, gender, ethnicity, and potential needs. Letters will be sent out to let people know that the Church is here should they need us. We also need to concentrate on developing a clear vision for the future of the Church.
The objectives of the Church are to increase membership this is likely to result in increased Church profits. In these circumstances the Church would be able to carry out more outreach projects. The consequence of this is that we would have to develop a strategy for exploring the potential user needs of our new members. The most appropriate solution would be to create a new vision with detailed actions that need to be fulfilled. Essentially a clear, workable action plan needs to be formulated to give clear roles and responsibilities of participants involved with creating the Churches new vision. Therefore a list of expectations needs to be created to give the Leadership Team a way of measuring the success and progress of the project. If the Church is successful in gaining new members there ...Download file to see next pagesRead More
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