The most likely cause for geographical segmentation is that the product appeals to a certain geographical area. If a business is selling snow boots then they would market an area where there is heavy snow fall…
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The most likely cause for geographical segmentation is that the product appeals to a certain geographical area. If a business is selling snow boots then they would market an area where there is heavy snow fall.The most likely cause for demographical segmentation is that the product appeals to the personal characteristics of the customers such as age, gender, race, income, life stage, occupation, and education level. A clothing company might produce clothing that appeals to teenagers.The most likely cause for Psychographic segmentation is the personality traits, attitudes, interests, or lifestyles of potential customer groups. A company might develop an environmentally friendly product aimed at the more environmentally focussed consumer.It is difficult to define the best segmentation approach since it is dependent on the client group and their specific needs. If the product appeals to a particular lifestyle need; a piece of exercise equipment for example, then lifestyle segmentation would be ideal. Deciding the best segmentation method can be difficult, but it depends on the particular benefit for that business objective.If the business objective is a new product development it is essential to understand how customers group together according to their particular needs. The outcome of this would influence the best segmentation approach. Mishkin, F. & Eakins, S. (2009)You are the deacon of a small non-denominational church. Your minister has just left, and your congregation is down by over 11% in the past year. You have just received news that an electronics firm plans to relocate 500 families to your town. You are tasked with making a plan for increasing church membership since you are a marketing manager. Describe your plan.
As the deacon of a small non - denominational Church. I have been asked to write a marketing plan to increase Church membership. Following is the summary of the main points of this marketing plan.
The Church will change its focus to differentiate itself from Churches in the area and improve membership by filling the need of the electronics firm employee's and families. Our marketing challenge is to position our Church to reach the new families and cater to their interests and needs. As a Church we would teach the word of God by offering electronic courses sharing the word of the Gospel and giving tracts to those attending.
The Church serves its members as a trusted friend, providing for their needs and the needs of their families. We ensure our members have what they need to function spiritually and to increase their well being. It is the Churches duty to ensure the interests of the members are met and therefore surveys will be sent to each potential member to discover their interests, age, gender, ethnicity, and potential needs. Letters will be sent out to let people know that the Church is here should they need us. We also need to concentrate on developing a clear vision for the future of the Church.
The objectives of the Church are to increase membership this is likely to result in increased Church profits. In these circumstances the Church would be able to carry out more outreach projects. The consequence of this is that we would have to develop a strategy for exploring the potential user needs of our new members. The most appropriate solution would be to create a new vision with detailed actions that need to be fulfilled. Essentially a clear, workable action plan needs to be formulated to give clear roles and responsibilities of participants involved with creating the Churches new vision. Therefore a list of expectations needs to be created to give the Leadership Team a way of measuring the success and progress of the project. If the Church is successful in gaining new members there
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Furthermore, in the highly dynamic business environment, marketing strategy is considered to be a crucial determinant for attaining competitive advantage and for gaining profitability with the aim of surviving at the marketplace.
One of the strategies through which effective marketing has been realized is through segmentation. Market segmentation is the dividing of a market into customer brackets which binding factors are their identical needs. Each bracket in the division would be the market’s base target attainable through a unique marketing outfit.
Corollary, this memo will also elucidate when and how this demographic and psychographic information should be used in making marketing decisions that will enhance the company’s success in the market and enable it to achieve its marketing objectives. This memo will also detail aspects of demographic, psychographic data, and explain why the information is important to Kudler Fine Foods' integrated marketing communications plan (IMC).
This is where the diversity of demand brought by any business entity into the marketplace are properly understood and characterised. It is developed by identifying a given number of identical market segments which are of a justifiable size, can be distinguished, customer oriented, profitable and can be easily accessed, and then selects a target group(s) for its marketing operations.
According to Weinstein (2004), market segmentation usually aims at availing products and services to consumers who are more likely to purchase those goods and services. From a theoretical perspective, marketing conducted by business organization entails employment of appropriate marketing mix within consumer environments.
Demographic: Oral-B is segmented demographically as it has products for children; moreover, the kid’s brushes are also divided into four groups, depending upon the age – from four months of age to children who are above eight years of age. There are cartoon
This has shifted the focus on supplier segmentation to achieve the economies of scale and efficiency. The justification for the research can be explained by the fact that most studies in supplier segmentation have been conducted before
Backpackers usually carry each and every thing that they may require in the route of their travel. The transportation that they use is usually public transport and for living in case of harsh weather they use hostels,
This shipping customers segment can further be subdivided into clients who are in need of a packaging service, and clients whose packages are ready for shipment. The conventional customer that requires shipment of a package is one who cannot access
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