Recently Uploaded

Research Methods for Business Students - Assignment Example

Comments (0) Cite this document
A writer of the paper "Research Methods for Business Students" outlines that objective of this market research would also be to understand people’s perception towards the suburb and ways in which suburb has changed energy consumption pattern of respective residents…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.2% of users find it useful
Research Methods for Business Students
Read TextPreview

Extract of sample "Research Methods for Business Students"

Download file to see previous pages The objective of this market research would also be to understand people’s perception towards the suburb and ways in which suburb has changed energy consumption pattern of respective residents. Research questions in this scenario need gaining of understanding instead of establishing the incidence of the phenomenon or analyzing the relationship between variables (Saunders, Lewis and Thornhil, 2009). Therefore, in order to gather the required understanding, exploratory research needs to be conducted. Zikmund, et al. (2012) suggested that qualitative research strategy is most suitable in case of exploratory study. Taking the suggestion on its face value, qualitative research will be needed in this case. Apart from focus group interview, other data collection techniques will not be applicable in this study due to three reasons. Reason 1- an ethnographic interview is suitable for cultural studies, but the objective of this qualitative research is different (Leech and Onwuegbuzie, 2010). Reason 2- buying and living in Lochiel Park by residents is a longitudinal process, which is why there is hardly any scope of employing short time interval driven observation method of data collection (Maxwell, 2005). Reason 3- nature of the research problem provides hardly any scope for applying projective techniques of data collection. Saunders, Lewis, and Thornhil (2009) pointed out that longitudinal time horizon is needed to study pattern and trend of occurrence of a particular phenomenon for many years. Lochiel Park’s ‘green village’ concept is comparatively a recent development and performing a longitudinal study will increase time and cost of doing the market research project. Hence, in order to lower cost and time duration of this market research project, cross-sectional time horizon (1-month timeframe) will be used. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(Research Methods for Business Students Assignment, n.d.)
Research Methods for Business Students Assignment. Retrieved from
(Research Methods for Business Students Assignment)
Research Methods for Business Students Assignment.
“Research Methods for Business Students Assignment”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Research Methods for Business Students

Business Research Methods

... the same test under the same conditions and coming up with information that should reflect the one already gathered (Shuttleworth, 2008, p 43). Questions to be answered by the customers should not be vague like the first two questions which are not clear. The questions in a research should always be short, using simple language in order to provide for those with language barrier and to the point (Meeker, 1998, p 29). As much as saving money is a business is important. It is well known that cheap is expensive therefore apple company should be able to conduct numerous researches using different research methods like questionnaires, door to door researches. This would help Apple Company be in touch with their customers and also come... like...
5 Pages(1250 words)Assignment

Business Research Methods

...Paper Critique and Report Executive Summary The research was carried out to determine and industrials expectations and assumptions about the necessary attributes of employees in the hospitality industry. Survey method was conducted in a population of 137 students and 87 managers in the industry in order to get the different opinions on the value of a degree in hospitality. The results obtained showed that both held very different views. One of the limitations of the study was poor response from the General Managers in the hotels. More research on the views of general managers should be conducted. The main of the industry and educators is to tackle and minimize the gap...
9 Pages(2250 words)Essay

Business Research Methods

...: competition, growth and structural change, fourth illustrated edition, Routledge Johnson, B and Christensen, L 2010, Educational Research: Quantitative, Qualitative, and Mixed Approaches, Fourth edition, SAGE Megrey, BA and Moksness, E 1996, Computers in fisheries research, Springer Powell, RR 1997, Basic research methods for librarians, Illustrated third edition, Greenwood Publishing Group Sekaran, U 2003, Research Methods for Business, A Skill building Approach, Fourth edition, John Wiley and Sons Smith, RV, 1998, Graduate research: a guide for students in the sciences, Illustrated edition, University of Washington Press... ? BUSINESS RESEARCH METHODS …………………. College/ ………….....
12 Pages(3000 words)Essay

Business research methods

...? BUSINESS RESEARCH METHODS …………………. College/ ………….. …………. “The problem definition stage is perhaps more criticalin the research process than the problem solution stage". Discuss this statement in depth. Research Process, which is one of the most important aspect in business research, essentially involves several important stages such as preliminary steps, problem definition, management dilemma, primary or secondary data collection, literature reviewing, data analysis, presentation of findings and problem solution etc. Out of these research process stages, the problem definition stage is perhaps most important one as effectiveness and successful completion of all other stages are largely depending on problem definition stage. Some... design...
9 Pages(2250 words)Essay

Business Research Methods (SPSS)

...? Business Research Methods I. Literature Review The Theory of Planned Behaviour First proposed by Icek Ajzen in 1985, this theory is in turn based on the earlier Theory of Reasoned Action posited by both Ajzen and Fishbein (1980) in the course of their studies on attitude and behaviour. As such, both theories work quite well to explain behavioural intent, as well as to predict both human behaviour and attitude (Ajzen 1980). The general idea behind these theories is that certain actions are viewed in certain ways by certain people, and their perception of that action in concert with existing social norms in turn dictate how likely they are to follow through with it. Generally speaking, a...
14 Pages(3500 words)Essay

Business Research Methods

...?Business Research Methods Luxury sells online have increasingly become a more important selling point for high-end fashion brands. Brands have to balance their sells and how to maintain their brand identity of exclusivity. Many luxury brands have recently begun selling online towards the emerging markets, as the brand has identified an opportunity. However with the emerging markets as a focus there are different difficulties and restrictions. The Methodology and approach the research will take is inductive. By analysing secondary research of ecommerce in the fashion luxury segment and emerging markets the study will work towards a hypothesis. The research will have an interpretivist approach as the data collected do not address... in the...
9 Pages(2250 words)Essay

Business Research Methods

...whether a respondent is lying and therefore in our case we have no such questions which check the viability of the responses. Conclusion: The questionnaire at hand is not of the best quality and there is need to rectify the various mistakes in the questionnaire, first the questions should be arranged in a logical manner whereby the simple question come first and then followed by complex questions, there is also a need to group questions that ask questions that give information on the same field of research. There is also a need to avoid two questions in one question, also the questions should have a scale that is well explained and defined, in our case there are questions where the scale is not complete and there is...
3 Pages(750 words)Term Paper

Modern Business Research Methods

...BUSINESS RESEARCH METHODS This report is about the business research methods. It covers the important methods, their purpose and when they should be used. This report also highlights the advantages and the limitations of all the methods that are mentioned. The report ends with the conclusion that highlights that manager's objectives are more important in selecting which is the desired method to be used. TABLE OF CONTENTS ABSTRACT 2 HISTORICAL RESEARCH: 4 FOCUS GROUPS: 5 SURVEYS: 6 OBSERVATION: 6 EXPERIMENTAL RESEARCH: 7 CORRELATIONAL RESEARCH: 8 CAUSAL-COMPARATIVE RESEARCH: 8 PILOT STUDY: 9 CONCLUSION: 9 References 10 Today, businesses need information to remain competitive in their markets. Information is required regarding... relationship...
6 Pages(1500 words)Essay

Research Methods for Business Students

...notch. The students were introduced, for the first time, to business research. This encompassed research strategies and the research methods as used by business students in research work. Research strategies identified included action research, survey method, case study, ethnography, grounded theory and experimentation. Research methods, on the other hand, were identified as qualitative, quantitative and mixed quantitative and qualitative method. The advantages and disadvantages of both...
20 Pages(5000 words)Research Paper

Business Research Methods

...Business Research Methods Purpose of the research There are three major purposes of undertaking research and these could be possible determinants of research designs that can be undertaken. The purpose of any research could either be exploration, description of explanation of a given phenomenon which forms the hypothesis of the study. Exploration research seeks to provide the researcher with information aimed at familiarizing themselves with the topic being studied (Saunders & Lewis 2012). It mainly aims at satisfying the researcher’s curiosity through answering basic...
4 Pages(1000 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Research Methods for Business Students for FREE!

Contact Us