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Marketing Essays

Result for Subject Marketing:
19914 essays
Green Marketing And Its Impact On Consumer Behavior Marketing Case Study
12 pages (4182 words) , Download 0 , Case Study
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The paper "Green Marketing And Its Impact On Consumer Behavior" is a wonderful example of a Marketing Case Study. Since the 1970s, environmental pollution has become a prevailing concern for businesses and consumers (Loyola, B 2005; Sarumathi 2014). Indeed, current studies on environmental pollution show that greenhouse effects, ecological imbalances prevail. 
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Moderators of Consumer Gold Buying Behavior Marketing Case Study
7 pages (1944 words) , Download 0 , Case Study
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The paper "Moderators of Consumer Gold Buying Behavior" is a great example of a Marketing Case Study. The buying behavior of consumers involves the processes that a buyer goes through in order to acquire goods and services. The behavior involves a decision-making process whereby there is a pattern that precedes the process, determines the process and eventually succeeds in the process.
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Customer-Based Brand Equity in the Team Sports Industry Marketing Case Study
12 pages (4095 words) , Download 0 , Case Study
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The paper "Customer-Based Brand Equity in the Team Sports Industry" is a perfect example of a Marketing Case Study. In the 21st century, sports have become big business across the globe. It is interesting the Sports are now playing a significant role not only in creating jobs but also contributing to the country’s GDP, economic regeneration and wealth creation (Ratten & Ratten, 2011, p.614).
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Marketing Organization Structure and Strategic Behavior Marketing Case Study
14 pages (3916 words) , Download 0 , Case Study
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The paper "Marketing Organization Structure and Strategic Behavior" is a great example of a Marketing Case Study. The process of investing and improvising an effective marketing strategy will require that the management team makes appropriate decisions and analysis (Whalley, 2010). Some of the factors to consider include the tally of competitors.
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Consumer Behavior and Business Buyer Behavior Marketing Term Paper
9 pages (2523 words) , Download 0 , Term Paper
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The paper "Consumer Behavior and Business Buyer Behavior" is a great example of a Marketing Term Paper. The report focused on the analysis of different competing brands: Smith’s, Thins, CC’s, and Doritos. Important areas covered by the report include brand performance, mental availability, and demographic and segmentation. 
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Kaplans Integrated Marketing Communication Marketing Case Study
8 pages (2545 words) , Download 0 , Case Study
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The paper "Kaplan’s Integrated Marketing Communication" is a perfect example of a Marketing Case Study. The project focused on the analysis of Kaplan Business School’s Integrated Marketing Communication (ICM). ICM plays a critical in ensuring that the institution communicates effectively and efficiently by the potential clients on the products and services that it offers.
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An Integrated Marketing Communications Perspective Marketing Case Study
8 pages (2590 words) , Download 0 , Case Study
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The paper "An Integrated Marketing Communications Perspective" is a great example of a Marketing Case Study. Kaplan Business School is one of the institutions of higher education in Australia that has the highest enrolment rate of students who comprise of both local and international students. This is attributed to institutional investment in communication.
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Personal Development in Marketing Marketing Assignment
7 pages (2308 words) , Download 0 , Assignment
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The paper "Personal Development in Marketing" is a great example of a Marketing Assignment. My name is Samia from China. I am a university student pursuing a degree in business, accounting option and I am looking forward to completing my undergraduate study in two years. I have a lot of interest in people and commercial awareness. 
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How Marketing Managers Use Market Segmentation Marketing Case Study
7 pages (2247 words) , Download 0 , Case Study
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The paper "How Marketing Managers Use Market Segmentation" is a great example of a Marketing Case Study. The purpose of this report is to provide the perception of the Coops’ café regarding its operations and internal environment in addressing the demands and expectations of the consumers. One of the major findings of this report is the influence of social marketing techniques.
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International Marketing for IKEA Marketing Case Study
11 pages (3311 words) , Download 0 , Case Study
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The paper "International Marketing for IKEA" is a great example of a Marketing Case Study. IKEA is a Scandinavian multinational group of companies involved in the design and sale of home accessories, appliances, and furniture. Being a re-known furniture retailer since its establishment in 1948, it has expanded internationally to 36 countries in Europe, the Americas, Australia, and Asia.
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Seeking and Securing Competitive Advantage Marketing Case Study
6 pages (1727 words) , Download 0 , Case Study
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The paper "Seeking and Securing Competitive Advantage" is a perfect example of a Marketing Case Study. Myer is a departmental chain store located in Australia (Myer, 2010). The company provides a range of products such as men and women wear, cosmetics, toys, books, food and furniture among others. Myer Australia has for a long time been the largest chain store in the country.
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The Myth of Market Share Marketing Assignment
8 pages (2175 words) , Download 0 , Assignment
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The paper "The Myth of Market Share" is a wonderful example of a Marketing Assignment. A staffing plan is termed as a framework that sets out to control and screen the costs of human capital while at the same time ensuring that there is a base to help in the decisions making process in the organizations (Armstrong & Greene 2007). 
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Positioning Strategies In A Mature Marketplace Marketing Case Study
10 pages (2887 words) , Download 0 , Case Study
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The paper "Positioning Strategies In A Mature Marketplace" is a perfect example of a Marketing Case Study. According to Rose (2007), Australia is at present both the 19th largest importer and exporter in the world. It is also the 12th biggest economy in the world. The Australian dollar has, over the past two years, floated near parity with the U.S. dollar.
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Packaged Food Kellogg Company Marketing Case Study
13 pages (3665 words) , Download 0 , Case Study
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The paper "Packaged Food Kellogg Company" is a great example of a Marketing Case Study. This research work analyses the marketing issues of Kellogg’s breakfast cereals. It consists of an introduction, evaluation of marketing issues, future strategies for development and recommendation for the strategy to be adopted for children’s breakfast cereal brand.
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Brand Names And Global Positioning Marketing Case Study
11 pages (3059 words) , Download 0 , Case Study
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The paper "Brand Names And Global Positioning" is a great example of a Marketing Case Study. Lipton is an investment company that was established in 1893. It is head offices based in the United Kingdom, and currently, the firm cuts across different states of the world. Primarily, it is the leading producer of tea bags globally, although currently, it operates under the Unilever company.
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Viral Marketing Communication Marketing Case Study
6 pages (1776 words) , Download 0 , Case Study
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The paper "Viral Marketing Communication" is a great example of a Marketing Case Study. Strong international brands are more beneficial to companies than they are to customers. This is since a brand means to a company much more than getting customers as it increases the value of a company, makes the acquisition of new customers easy and motivates the employees.  
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Internet-Marketing And Electronic Commerce Marketing Case Study
8 pages (2189 words) , Download 0 , Case Study
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The paper "Internet-Marketing And Electronic Commerce" is a great example of a Marketing Case Study. This is a fully researched report on the intended marketing plan of SDT Securities limited. This is a security company that has been operational in the United Kingdom since 1983. This report covers various approaches that are crucial to the implementation and adoption of internet marketing.
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Developing Workplace Policy and Procedures for Sustainability - Starbuck Marketing Assignment
11 pages (4112 words) , Download 0 , Assignment
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The paper "Developing Workplace Policy and Procedures for Sustainability - Starbuck" is a perfect example of a marketing case study. The idea of sustainability emerged back in the early 1970s (Edwards, 2005, p. 5). Currently, several companies who have since embraced sustainability as a way of creating a good rapport with the community they operate in and as a form of competitive advantage.
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Valuation of the Subject Property for Shane Simmons Marketing Case Study
11 pages (3328 words) , Download 0 , Case Study
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The paper "Valuation of the Subject Property for Shane Simmons" is a good example of a marketing case study. Highest and best use – According to ( Australian Property Institute (API) 2014), the highest and best use is better referred to as the use of an asset that maximizes its potential and that it is physically possible, legally permissible and financially feasible.
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Justification of How the Advertising Campaign Will Work Marketing Coursework
8 pages (2306 words) , Download 0 , Coursework
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The paper "Justification of How the Advertising Campaign Will Work" is a perfect example of marketing coursework. Promotion entails creating awareness regarding a product, probably with the aim of increasing the product market share and consequently increasing sales (Nithya, 2012). In order to effectively undertake promotion, there is a need for developing an effective marketing strategy.
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Carnival Cruise Lines Charting a New Brand Course Marketing Case Study
8 pages (2264 words) , Download 0 , Case Study
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The paper "Carnival Cruise Lines Charting a New Brand Course" is a perfect example of a Marketing Case Study. Carnival Corporation is among the best and the largest companies that provide leisure travel in many parts of the world. It provides travelers all over the world with exceptional cruise services at a value that is exceptional. 
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What Attracts Customers to Online Stores Marketing
6 pages (1771 words) , Download 0
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The paper "What Attracts Customers to Online Stores" Is a perfect example of a Marketing Business Plan. Through the analysis of Houzit vision and mission, it is possible to identify the organization's strategic directions. The firm has been able to establish itself as a national retail brand by offering its customers unique and high-quality homeware. 
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Make Media Intelligence Office And Monitoring All Media Marketing Case Study
10 pages (2703 words) , Download 0 , Case Study
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The paper "Make Media Intelligence Office And Monitoring All Media" is a perfect example of a Marketing Case Study. We hope to collaborate with the ADNOC Company towards the maximization of profits and the maximization of its capacity to stand strong in the competitive society by the integration of the best media intelligence services. 
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The Factors And Linkages Which Impact Corporate Reputation Marketing Case Study
11 pages (3387 words) , Download 0 , Case Study
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The paper "The Factors And Linkages Which Impact Corporate Reputation " is a wonderful example of a Marketing Case Study. Volkswagen is an automobile company that has been the market leader for many years. It is operational in more than thirty countries thriving more in China and the European countries. 
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Brand Equity - Coca-Cola Brand Marketing Article
8 pages (2383 words) , Download 0 , Article
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The paper "Brand Equity - Coca-Cola Brand" is an outstanding example of a marketing article. In modern times, having a strong brand is one of the core missions of national and multinational companies. Multinational corporations are competing globally to position and present their products to segmented markets through branding.
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Crisis Management of Toyota Marketing Assignment
8 pages (2101 words) , Download 0 , Assignment
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The paper "Crisis Management of Toyota" is a great example of a management assignment. In this scenario, the incident becomes a crisis at the immediate time for which the first report of faulty accelerators was reported to the company or in this case the Toyota dealer in the different market sections upon where the firm operates.
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Taxation as an Ethical Issue in Online Gambling Marketing Literature review
8 pages (2338 words) , Download 0 , Literature review
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The paper "Taxation as an Ethical Issue in Online Gambling" is an outstanding example of a marketing literature review. Manzin & Biloslavo, (2008 p.98) online gambling is an activity spread worldwide in both organizational and a technological aspect. Focusing on technology, online gambling can be clearly understood as it uses the internet, although the organization aspect is less evident.
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Appraising Markets in China for Industrial Products Marketing Case Study
8 pages (2317 words) , Download 0 , Case Study
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Generally, the paper "Appraising Markets in China for Industrial Products" is a great example of a marketing case study. A Health & Safety Engineering Corporation is a company that specializes in a range of activities including design and construction of dust manufacturing and filtration materials.
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Current Market for Retail Book Industry in Australia Marketing Case Study
7 pages (2203 words) , Download 0 , Case Study
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The paper "Current Market for Retail Book Industry in Australia" is a great example of a marketing case study. This is a report on the current market for Retail Book Industry in Australia. The environmental analysis regarding the macro environment and the information on market segmenting and target markets regarding the industry are provided.
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The Analysis of the New Royal Childrens Hospital Project Marketing Case Study
6 pages (1655 words) , Download 0 , Case Study
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The paper "The Analysis of the New Royal Children’s Hospital Project" is an outstanding example of a marketing case study. The project analysis described in this paper considers the project on the New Royal Children’s Hospital located at Parkville. The project was one of its kinds as the government had entered into a public-private partnership with the Children health Partnership Lty Limited.
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Analysis of Marketing Concepts Using S-26 GOLD BABY FORMULA 900g Marketing Case Study
6 pages (1693 words) , Download 0 , Case Study
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The paper "Analysis of Marketing Concepts Using S-26 GOLD BABY FORMULA 900g " is an outstanding example of a marketing case study. S-26 GOLD BABY FORMULA 900g is a product of Wyeth. Wyeth is a worldwide company that carries out research and manufactures pharmaceutical products. It is involved in the development and marketing of pharmaceutical products, vaccines in addition to biotechnological products.
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Influencing Oil and Petrol Consumption - Consumers Behavior Marketing Coursework
8 pages (2039 words) , Download 0 , Coursework
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The paper "Influencing Oil and Petrol Consumption - Consumers’ Behavior " is a good example of marketing coursework.  Corporate social responsibility is becoming a critical part of every organization. The environment offers interactivity space to every organization. They obtain raw materials from the environment and they give back to the environment through the sale of finish products.
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Marketing and Operations Strategy - Nandos Hong Kong Cafe Marketing Case Study
11 pages (3253 words) , Download 0 , Case Study
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The paper "Marketing and Operations Strategy - Nando’s Hong Kong Cafe" is an outstanding example of a marketing case study. The following report will undertake a long term appraisal of the Hong Kong market where a restaurant Nando’s is concerned. The report would outline a division of the market segment.
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Marketing Analysis of Banyan Tree Hotels and Resorts Marketing Case Study
8 pages (2471 words) , Download 0 , Case Study
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The paper "Marketing Analysis of Banyan Tree Hotels and Resorts " is a great example of a marketing case study. Mr. Ho Kwon Ping led Banyan Tree in positioning itself towards providing private and intimate accommodations. Tree Hotels and Resorts has become a leading player in the spa and luxury resort market in Asia.
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How Marketers Can Apply Consumer Behavioural Theories to Reduce Tobacco Use in Australia Marketing Case Study
21 pages (6360 words) , Case Study
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The paper "How Marketers Can Apply Consumer Behavioural Theories to Reduce Tobacco Use in Australia" is a good example of a marketing case study. The government of Australia has in the past embarked on a series of policies and regulations meant to stop the marketing of tobacco products in the country (Ridolfo & Stevenson, 2001, p. 7).
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Segment of the Magazine Ad in Wheel Marketing Case Study
17 pages (4490 words) , Download 0 , Case Study
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The paper "Segment of the Magazine Ad in Wheel" is a perfect example of a marketing case study. The wheel magazine is a magazine that is tailored to advertise products that are related to motor vehicle parts. The Toyo tire has been advertised in the magazine showing its capabilities in terms that could easily attract customers.
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Telstra Website Audit Marketing Case Study
28 pages (7315 words) , Case Study
Nobody downloaded yet
The paper "Telstra Website Audit" is an outstanding example of a marketing case study. The research strives to examine, audit and appraise the website of Telstra Corporation Limited (Telstra Corp) Australia, http://www.telstra.com.au/, with an objective of providing in-depth objective analysis and review of the website of the to determine its conformance to several metrics.
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Belgravia Wine and Packaging for Generation Y Marketing Case Study
6 pages (1860 words) , Download 0 , Case Study
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The paper "Belgravia Wine and Packaging for Generation Y" is a wonderful example of a Marketing Case Study. Belgravia Wines is a relatively new winery having started its operations in 1996 and delivered its first wine label in 2001. Since then, the winery has been producing wines in “whites and fruity reds” as it seeks to penetrate the concentrated wines market in Australia. 
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Marriott International Inc Marketing Analysis Marketing Case Study
10 pages (2829 words) , Download 0 , Case Study
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The paper "Marriott International Inc Marketing Analysis " is an outstanding example of a marketing case study. Marriott International Inc. is a renowned worldwide lodging industry. It operates various types of brands that serve business travellers, as well as middle-class leisure travellers. One of its most popular and reputable brands in the Courtyard brand with more than 800 global locations.
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Situational Analysis of Accor Hotels Marketing Case Study
9 pages (2633 words) , Download 0 , Case Study
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The paper "Situational Analysis of Accor Hotels" is a perfect example of a marketing case study. Accor hotels are a French group of hotels. Its headquarters are in Paris, and it owns 3600 hotels on five continents (Russell Arthur Smith, 2011). It represents several brands that range from budget lodgings to luxurious accommodation sites in exotic locations.
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Earth Hour Event Headed by the World Wide Fund for Nature Marketing Case Study
6 pages (1735 words) , Download 0 , Case Study
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The paper "Earth Hour Event Headed by the World Wide Fund for Nature" is an outstanding example of a marketing case study. Earth hour refers to a globally recognized event headed by the World Wide Fund for Nature (WWF). The WWF designated every last Saturday in March of every year to mark the celebration of the Earth Hour.
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Shanghai Disney Expansion Project Marketing Assignment
6 pages (1900 words) , Download 0 , Assignment
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The paper "Shanghai Disney Expansion Project" is a great example of a marketing assignment. As Sashittal and Tankersley (1997, p. 8) argued, strategic market planning is a strategic management function that involves aligning the organizational goals with consumer needs and wants. In this regard, organisations involved in the marketing function and willing to exert their influence both in the short and long term periods, they should apply market planning.
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Upper Molonglo Rail Trail for Bungendore Progress Association Marketing Case Study
11 pages (3169 words) , Download 0 , Case Study
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The paper "Upper Molonglo Rail Trail for Bungendore Progress Association " is a perfect example of a marketing case study. The scoping study will assist the Association in the process of preparing grant applications for the proposed rail-trail development. The Molonglo rail trail is an abandoned rail line between Bungendore and the Captains Flat.
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Analysis of the Market that Haighs Chocolate Operates Marketing Case Study
10 pages (2967 words) , Download 1 , Case Study
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The paper "Analysis of the Market that Haigh’s Chocolate Operates" is an outstanding example of a marketing case study. Haigh’s Chocolate is an Australian brand that is associated with chocolates and confectioneries. The company was established on 1st May 1915 by Alfred E Haigh at 34 King William Street, Adelaide.
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Investigating a Social Marketing Issue - Gambling Marketing Coursework
8 pages (2250 words) , Download 0 , Coursework
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The paper "Investigating a Social Marketing Issue - Gambling" is a perfect example of marketing coursework. Problem Gambling is an issue that is growing around the globe. It is at the rate of 0.5 to 3 percent in Europe; approximately 0.6 percent in the United Kingdom and 0.7 percent in Norway. Problem gamblers in the United States are approximately 2.3 percent (Hing, 2002).
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Marketing Plan for IKEA Company Marketing Case Study
13 pages (3484 words) , Download 0 , Case Study
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The paper "Marketing Plan for IKEA Company" is a perfect example of a marketing case study. Globalization, sustainability, and technological innovation are some of the biggest drivers of business in any market. In this respect, companies should maintain the agility to gain competitive advantage. Competitive marketing strategies are robust when a company’s strength is positioned against the competitor’s weakness.
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Marketing Plan for Macedon Ranges Marketing Case Study
12 pages (3389 words) , Download 0 , Case Study
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The paper "Marketing Plan for Macedon Ranges" is an outstanding example of a marketing case study. Macedon Ranges,(2009 p1) tourism is center of economic growth and employment opportunities for many people globally. Macedon Ranges (MR), in Melbourne, is a known site for both the national and international tourists. It is well known for a number of special features they include, boutique cellar doors, boutique shops.
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How Principles and Practices of Service Marketing Apply to Movies Marketing Coursework
8 pages (2175 words) , Download 0 , Coursework
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The paper "How Principles and Practices of Service Marketing Apply to Movies" is an outstanding example of marketing coursework. Cinema is a theatre or place availed or prepared to offer the public film views at a fee. Cinema can also be defined as an act of availing movies to the public of viewing or watching. Cinema is a service which has given many individuals and organizations bus9ness around the globe.
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Strategic Management for Hornby Marketing Case Study
16 pages (4131 words) , Download 1 , Case Study
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The paper "Strategic Management for Hornby" is a good example of a marketing case study. Hornby is an iconic brand for children’s toys and models popular with collectors. The company is highly associated with the electric trains, tracks, speed controllers, buildings and scenery among other items (Thompson, 2003). The company has its main focus on development, production and supply of different toy models.
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Integrated Marketing Mix of Sanitarium Weet-Bix Biscuits Marketing Case Study
9 pages (2371 words) , Download 1 , Case Study
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The paper "Integrated Marketing Mix of Sanitarium Weet-Bix Biscuits " is a great example of a marketing case study. Marketing strategy is a tactical action designed to optimize the allotment of resource for the company in order to supply quality know-how to customers. There is a direct correlation between superior marketing strategy and the quality of integrated marketing mix.
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