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Marketing Essays

Result for Subject Marketing:
19702 essays
Business and Marketing Planning Assessment Marketing Coursework
8 pages (2277 words) , Download 1 , Coursework
Free
Planned and emergent approaches transverse various strategy approaches for employing in the management and planning processes. The emergent approach to strategy entails a pattern of activity within the organization that develops over time in the absence of specified mission and goals. The planned approach to planning is the most influential and widely used approach.
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Brand analysis Marketing Essay
5 pages (1250 words) , Download 17 , Essay
Free
Samsung Brand Analysis Introduction Samsung is a renowned company brand that is headquartered in Seoul, in the Samsung Town of South Korea. The company has grown to become a household name across the world, managing to establish many subsidiaries in
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The Copy Platform Selling strategy Marketing Research Paper
3 pages (789 words) , Download 0 , Research Paper
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t prices are almost similar, sellers have to specialize and differentiate their selling strategies as a means of not only attracting but also keeping customers. Undeniably, selling strategies and related techniques depend on the nature of marketing environment, the nature of
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Destination Marketing: Marketing Plan about Miami that Targets French Young Generation Marketing Coursework
15 pages (4480 words) , Download 0 , Coursework
Free
As a result of extensive promotion especially at the end of the year during the Christmas season, Miami managers will be undertaking an evaluation of its promotion and advertising in the month of January each year. The key issues that will be looked at during the evaluation process include the percentage increase in the number of customers. 
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Service Marketing Marketing Assignment
5 pages (1372 words) , Download 0 , Assignment
Free
These services facilitate the utilization of the core products and provide some additional value and differentiation to the entire experience of the customers. As an industry matures, and the competition is increasing, there is a need to put much emphasis on supplementary services (Kotler, Ps, 2004).
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Reflective Learning Journal Marketing Essay
6 pages (1914 words) , Download 2 , Essay
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Marketing research should be prioritized, as it would provide you with the opportunity to give the customers what they feel. The same applies to advertise, which ensures that the interest customers had in your products or services remains intact. Amidst all these, it is important to ensure that customers are involved and continuously brought into the picture.
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International Logistics Inc Analysis Marketing Research Paper
8 pages (2210 words) , Download 0 , Research Paper
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International Logistics Inc. needs to lay down strategies that will guarantee its survival, growth, and expansion. The company must seek to increase its international market share by identifying potentially viable international markets. When looking for new international markets, it is prudent to look beyond the obvious candidates.
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Evolution of Master Motors Organization Marketing Case Study
7 pages (1862 words) , Download 1 , Case Study
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Two years ago the organization has expanded its business in the European markets. Within a short time span, the organization has gained significant popularity in the European markets. The company is planning to launch its 2014 flagship car Calderon.
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Analysis of Marketing Environment for the Company That Launches a New Android Tablet Marketing Case Study
21 pages (5553 words) , Download 1 , Case Study
Android Is Operating Software and is developed by Google. Android is produced for a product that has touch screens; these include tablets and smartphones. Android provides the user with a real-life experience of touch and swipe and also provides the system with a virtual keyboard to perform typing actions (Ubuntu.com, 2014).
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New and exciting idea to create a company that will address an issue of problem for ACT (Abused Childs Trust) Marketing Essay
3 pages (750 words) , Download 0 , Essay
Free
Marketing strategy and Plan for ACT 3.0 Marketing Strategy and Plan A successful marketing strategy encompasses integrating all the necessary marketing goals into a plan that will work towards increasing sales (Dogra & Ghuman, 2010). In the case of
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Spectrum brands inc. case study Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
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Spectrum Brands Inc. Case Study Question Merging and acquisition of unrelated brands usually leads to a disadvantage asit contributes to increased costs and economies of scale. This is because the process limits the company’s ability to buy goods in
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International Marketing Plan of Sony PlayStation Marketing Case Study
8 pages (2162 words) , Download 2 , Case Study
Free
For a product to get fully established in the market, the pricing strategy used should encourage the adoption by the people and compel people using other products to prefer the product. To price PSP in such a way that the Indian market will adopt it, Sony requires using a strategy that has not been used by others.
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Corporate and Social Responsibilities Coca Cola Marketing Assignment
6 pages (1500 words) , Download 3 , Assignment
Free
This essay analyzes that the CSR activity of water neutrality totally went wrong for Coca-Cola. Communities living by the side of the bottling plants in India were significantly against the activity as they were facing a severe crisis of water shortages. The manufacturing purposes of the product the organization needs a significant amount of water.
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Green Marketing and Ingredients to Its Successfulness Marketing Essay
9 pages (2595 words) , Download 0 , Essay
Free
The paper "Green Marketing and Ingredients to Its Successfulness" is an outstanding example of a marketing essay. Green marketing refers to the process of selling products or services packaged in an environmentally friendly way with an assumption that the consumer will see the “greenness” of the product or service as merit and base their purchasing decision accordingly.
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Analysis of Daktronics Case Marketing Case Study
9 pages (2490 words) , Download 1 , Case Study
Free
The company operates on a philosophy that does not have to be the low bidder; instead, it has to close enough to get a good chance of making a successful negotiation. In this understanding, the company has to focus on making products that are fair in terms of pricing, while at the same time, they are unbeatable with respect to quality.
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External Background Research and Analysis Marketing Assignment
2 pages (500 words) , Download 0 , Assignment
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Teacher External and macro environmental analysis of T2 Melbourne Breakfast Tea External and macro environmental analysis of T2 Melbourne Breakfast Tea Political Australia is one of the ideal countries to do business due to the stability of its
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Marketing of Quick Travel Medical Systems Marketing Case Study
10 pages (2749 words) , Download 0 , Case Study
Free
The paper "Marketing of Quick Travel Medical Systems" is an outstanding example of a marketing case study. Quick Travel Medical Systems, Inc.’s pricing strategy will be based on two methods. First, prices will be evaluated based on the competitor’s pricing. National averages for PET scan prices range from $3,300 to $5,300 per scan (New Choice Health, 2014).
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Market Entry Strategy for Scotts Emulsion Marketing Case Study
6 pages (1812 words) , Download 2 , Case Study
Free
In the competitive market scenario, business houses are trying to expand the scope of growth either by developing new products and service or by entering into new markets with the potential for sustaining their products and services. They have already developed a set market in the neighboring countries of Bangladesh such as India, China, and Sri-Lanka.
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Country Analysis of South Africa and Mexico Marketing Case Study
11 pages (2836 words) , Download 1 , Case Study
Free
The paper "Country Analysis of South Africa and Mexico" is an outstanding example of a marketing case study. The prepared report is based on the analysis of two countries South Africa and Mexico, from the perspective of their suitability as foreign locations for business expansion. An analysis of each of the countries is done from various dimensions and comparisons are made between the two countries.
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Applied Strategy Incorporated for Humana Marketing Assignment
12 pages (3198 words) , Download 0 , Assignment
Free
The support services required by Humana have been outsourced to the specialist firms in seeking to ensure the smooth operation of the organization. Many of the services that are sourced from outside the organization involve the information technology services, essential for daily operations, and meeting basic required operational capabilities. 
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Employee Development System and Motivation at Pepsi Marketing Essay
6 pages (1768 words) , Download 0 , Essay
Free
Pepsi Co Inc. is a food and beverage company that has its headquarters in New York, United States. It focuses on the manufacture, marketing, and distribution of beverages, snack food, and other products. This company was started in the year 1965 when Frito-Lay Inc and Pepsi-Cola merged. The company has since been able to expand all over the world. 
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An Integrated Marketing Strategy for Carlstron Marketing Case Study
12 pages (3115 words) , Download 0 , Case Study
Free
The automobile products of the company are of high value, and they last long. The company believes that customers will be attracted to its products. Furthermore, the automobile products of the company are environment friendly. This appeals to a group of people, who will only buy products that conserves the environment.
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Motivation to Use Social Networking Site Applications Amongst Young Chinese Consumers Marketing Literature review
22 pages (6553 words) , Literature review
Nobody downloaded yet
Mobile social networking applications are a type of software which runs on smartphones and tablets that allows user to connect to other individuals with similar interests and converse. These mobile-based social networking sites are very similar to their web-based counterparts that have achieved such a degree of notoriety over the past several years.
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E-Marketing Plan for Budget Car Rental in Australia Marketing Business Plan
7 pages (1801 words) , Download 6 , Business Plan
Free
Designing and proposing is just one step of a marketing plan. However, for the plan to be effective, it is indispensable to have a clear implementation plan. The implementation strategy starts by involving the staff in the whole process of the marketing plan. It is critical for them to participate or contribute to the plan. an.
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Impact of Pricing Strategy on Market Share Marketing Research Paper
20 pages (6099 words) , Download 0 , Research Paper
Free
The paper "Impact of Pricing Strategy on Market Share" is a great example of a research paper on marketing. The purpose of this research was to conduct an in-depth evaluation of the pricing strategy followed by InterContinental Hotel Geneva. By doing so, the researcher endeavored to recommend an appropriate pricing strategy to the hotel’s manager.
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Marketing in a Complex Environment: Who Needs to Be in the Buying Center Marketing Assignment
2 pages (654 words) , Download 0 , Assignment
Free
Both marketing and purchasing have been noted to be processes that are very complex and thus require the involvement of a number of processes and persons to make them successful. The complexity of marketing and purchasing becomes even more when the environment within which the marketing is taking place is also complex. 
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Identification and Evaluation of Five Marketing Strategies of Apple Inc. and iPhone Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Apple had launched its first iPhone in 29th of June 2007 (Apple Inc. “Financial Information”). Over time, Apple has launched several other models of iPhone such as iPhone 2, 3, 4, 5 and 6 (Apple Inc. “Financial Information”). iPhone is one of the most popular products of Apple in the global electronics market.
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Social Marketing Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
Social Marketing Contents Contents 2 Target Audience 3 Campaign Focus and Objectives 3 SMART Objective 4 Works Cited 6 of professor Name of course Date Social Marketing Target Audience Air pollution is a problem that encompasses a wide number of
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International marketing plan guide Marketing Essay
2 pages (500 words) , Download 0 , Essay
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International Marketing Plan Guide Marywood was established as a private affiliated to the Roman Catholic in 1915 in Scranton, Pennsylvania. It has grown over the years to its present academic program ranking that is governed through four colleges
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Marketing Strategy of Thyssenkrupp Expansion in Brazil Marketing Business Plan
8 pages (2639 words) , Download 0 , Business Plan
Free
The paper “Marketing Strategy of Thyssenkrupp Expansion in Brazil” is a thoughtful example of a marketing business plan. With the growing competition in the corporate segment, business houses are engaging in a constant strategy evaluation process for ensuring market and business sustainability. Internationalization has become one of the most extensively followed programs.
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Developing a Marketing Plan for ABC Pharmacy Marketing Business Plan
8 pages (2062 words) , Download 5 , Business Plan
Free
The evolution of CRM can be categorized in three phases namely, customer acquisition, customer retention and customer development. In each stage, different communication tools are applicable for enhancing its effectiveness. Customer acquisition is considered as the most important part of CRM as it results in an increase in profit and growth in market share.
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REASERCH REPORT IN (MARKETING IN WOMEN'S FASHION INDUSTRY IN UK) Marketing Essay
4 pages (1000 words) , Download 0 , Essay
Free
MARKETING IN WOMEN’S FASHION INDUSTRY IN U.K Introduction The fashion industry is one of those that is dynamic, changing almost on a daily basis, not only in the United Kingdom, but in other places globally. One of the reasons why this industry is
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The Growing Effectiveness of E-mail Marketing Marketing Literature review
22 pages (7652 words) , Literature review
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The paper "The Growing Effectiveness of E-mail Marketing" is an outstanding example of a marketing literature review. Direct marketing is creating direct contact with an existing or potential new customer directly. The primary concern of direct marketing is the behaviour of the customer and is usually integrated with other communications tools to entice the consumer.
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Company New Marketing Challange Marketing Literature review
14 pages (4207 words) , Download 0 , Literature review
Free
The paper "Company New Marketing Challange" is an outstanding example of a marketing literature review. Marketing is an important tool used by companies to among other things, define their markets, quantify the needs of their customer groups, put together value propositions to meet the needs of their segments, communicate to customers within the market, and monitor the value delivered to the market.
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The Importance of Suppliers Integration in the New Product Development Process Marketing Coursework
9 pages (2973 words) , Download 0 , Coursework
Free
Buyer- supplier relationship and integration in the new product development process plays an important role in the overall success of the business venture. The manner in which suppliers are integrated into the product development process impacts the ultimate performance of the manufacturing firms in the market.  
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Marketing Plan for Medical Cannabis Distribution Marketing Business Plan
13 pages (3484 words) , Download 1 , Business Plan
Free
The paper "Marketing Plan for Medical Cannabis Distribution" is a great example of a business plan on marketing. The Medical Distribution Firm is one of the companies that is devoted to the production of marijuana for medical purposes. The company prioritizes quality and customer satisfaction in the production process.
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Strategic Marketing of Cisco Marketing Assignment
11 pages (3268 words) , Download 0 , Assignment
Free
The businesses across different industries can be mapped in the product service spectrum on the basis of whether the business is dominated by tangible products or the intangible products. The position of a business on the product service continuum is based on whether the operating mode of the business is inclined towards products or towards services.
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Mystery Guest Audit and Presentation Marketing Assignment
5 pages (1250 words) , Download 0 , Assignment
Free
The expectations of the customers are influenced by the level of personal needs, the recommendations of the word of mouth and the previous experiences with the service (Sahney, Banwet, and Karunes, 2004). Gap 6 involves the determination of the existing discrepancy between the expectations of the customers and the perception of employees. 
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Culture Symbolism of Wine in Branding and Marketing Marketing Dissertation
52 pages (10462 words) , Dissertation
Nobody downloaded yet
In the last year alone, Chinese customers more than 1.8 billion liters of wine. Further, the Chinese wine market size is projected to be more than 100 billion RMB in 2013. Furthermore, there has been a considerable increase in the number of wealthy people who have started to use modern wine in the place of traditional Chinese wine in China.
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Sales and Distribution Management Marketing Coursework
8 pages (2193 words) , Download 1 , Coursework
Free
Management is a very important part of any work. It helps a person to get organized and work in a manner, which can be fruitful for the business as well as help a person in achieving the target of sales. Marketing, selling and distribution also require management to work in an effective and efficient manner.
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Strategic Marketing Plan in Recreation Marketing Case Study
10 pages (2733 words) , Download 0 , Case Study
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Planning involves the formulation of relevant strategies to steer the organization in the preferred direction. The implementation stage involves the practical use of the plan. The control stage includes the ways in which any fallouts or drawbacks in the implementation phase are identified and rectified. 
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Sales Team Structure, Roles and Rewards Marketing Assignment
8 pages (2341 words) , Download 0 , Assignment
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A brief introduction regarding the company’s existence and its activities has been provided in the following section. The paper critically assesses the role of internal, external and online sales in the context of Nous Group so that the appropriate sales method can be determined for enhancing performance in a cost-effective manner. 
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Four Seasons Hotel at Park Lane, London Marketing Essay
8 pages (2371 words) , Download 1 , Essay
Free
In addition to this, the paper will create a product that will be helpful in satisfying the needs of the least satisfied customer group. Here, price strategies are identified along with the promotional activities, a sample of promotional tools, and the problems that may arise while marketing the proposed product. 
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Direct Marketing Company: Oriflame Marketing Case Study
10 pages (2959 words) , Download 0 , Case Study
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Oriflame Cosmetics Company is a well-recognized brand. The global and international retailing environment is currently recovering from the economy fall. Oriflame also faced some economic pitfalls during the recession. However, Oriflame Company managed to survive the situation and sustain itself in the market during the economic turmoil.
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Making of New Product Marketing Article
8 pages (2275 words) , Download 1 , Article
Free
For instance, in such an organizational structure, activities related to marketing will be taken care of by only the concerned marketing department. Similarly, the development and design of products will be done by the engineering department. Activities related to sales would be carried by the sales department.
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The Tablet Market in USA Marketing Assignment
5 pages (1347 words) , Download 0 , Assignment
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The underlying rationale for choosing this particular target demographic is ultimately contingent upon the fact that the needs of this particular group have not yet been met by existing entrants into the market. This particular demographic champions ease of use and simplicity over requiring the product to represent the cutting edge of technology.
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Identifying the Industries Marketing Coursework
8 pages (2371 words) , Download 1 , Coursework
Free
There are two categories of technologies that are disruptive and sustaining. However, the term disruptive technology has been changed to disruptive innovation to show the fact that it is not the technology that is disruptive but the strategy involved in innovation is what leads to disruption. Disruptive innovations are advantageous because they cater for customers who are not able to afford goods and services. 
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Huawei Telecommunications Marketing Report
7 pages (1867 words) , Download 1 , Report
Free
Huawei is the second-largest global telecommunications equipment company that is headquartered in China. The company was founded in 1988 as a distributor for phone switches but has grown to a leading telecommunications company that engages in network equipment, mobile broadband devices, convergence devices and handsets.
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Resource Planning - Competition and Risk Marketing Assignment
7 pages (1985 words) , Download 0 , Assignment
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Organizations often face resource constraints and thus, it becomes imperative for an organization to identify effective resource planning techniques. This role is mainly carried out by a project manager. The project manager builds up a team to carry on the operations. The team should include the skilled human resources.
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A Case of the Expansion of Quaker Steak and Lube Marketing Report
8 pages (2181 words) , Download 1 , Report
Free
Quaker Steak and Lube commenced operations in 1974 and it was aimed at getting people to grill their own meat. The company provides various opportunities to grill consumers’ meat with numerous forms of spices and this is served with various fast foods including salads and potato chips. The menu involves various kinds of combinations.
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