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Carnival Cruise Lines Charting a New Brand Course Marketing Case Study
8 pages (2264 words) , Download 0 , Case Study
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The paper "Carnival Cruise Lines Charting a New Brand Course" is a perfect example of a Marketing Case Study. Carnival Corporation is among the best and the largest companies that provide leisure travel in many parts of the world. It provides travelers all over the world with exceptional cruise services at a value that is exceptional. 
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What Attracts Customers to Online Stores Marketing
6 pages (1771 words) , Download 0
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The paper "What Attracts Customers to Online Stores" Is a perfect example of a Marketing Business Plan. Through the analysis of Houzit vision and mission, it is possible to identify the organization's strategic directions. The firm has been able to establish itself as a national retail brand by offering its customers unique and high-quality homeware. 
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Make Media Intelligence Office And Monitoring All Media Marketing Case Study
10 pages (2703 words) , Download 0 , Case Study
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The paper "Make Media Intelligence Office And Monitoring All Media" is a perfect example of a Marketing Case Study. We hope to collaborate with the ADNOC Company towards the maximization of profits and the maximization of its capacity to stand strong in the competitive society by the integration of the best media intelligence services. 
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The Factors And Linkages Which Impact Corporate Reputation Marketing Case Study
11 pages (3387 words) , Download 0 , Case Study
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The paper "The Factors And Linkages Which Impact Corporate Reputation " is a wonderful example of a Marketing Case Study. Volkswagen is an automobile company that has been the market leader for many years. It is operational in more than thirty countries thriving more in China and the European countries. 
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Brand Equity - Coca-Cola Brand Marketing Article
8 pages (2383 words) , Download 0 , Article
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The paper "Brand Equity - Coca-Cola Brand" is an outstanding example of a marketing article. In modern times, having a strong brand is one of the core missions of national and multinational companies. Multinational corporations are competing globally to position and present their products to segmented markets through branding.
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Crisis Management of Toyota Marketing Assignment
8 pages (2101 words) , Download 0 , Assignment
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The paper "Crisis Management of Toyota" is a great example of a management assignment. In this scenario, the incident becomes a crisis at the immediate time for which the first report of faulty accelerators was reported to the company or in this case the Toyota dealer in the different market sections upon where the firm operates.
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Taxation as an Ethical Issue in Online Gambling Marketing Literature review
8 pages (2338 words) , Download 0 , Literature review
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The paper "Taxation as an Ethical Issue in Online Gambling" is an outstanding example of a marketing literature review. Manzin & Biloslavo, (2008 p.98) online gambling is an activity spread worldwide in both organizational and a technological aspect. Focusing on technology, online gambling can be clearly understood as it uses the internet, although the organization aspect is less evident.
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Appraising Markets in China for Industrial Products Marketing Case Study
8 pages (2317 words) , Download 0 , Case Study
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Generally, the paper "Appraising Markets in China for Industrial Products" is a great example of a marketing case study. A Health & Safety Engineering Corporation is a company that specializes in a range of activities including design and construction of dust manufacturing and filtration materials.
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Current Market for Retail Book Industry in Australia Marketing Case Study
7 pages (2203 words) , Download 0 , Case Study
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The paper "Current Market for Retail Book Industry in Australia" is a great example of a marketing case study. This is a report on the current market for Retail Book Industry in Australia. The environmental analysis regarding the macro environment and the information on market segmenting and target markets regarding the industry are provided.
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The Analysis of the New Royal Childrens Hospital Project Marketing Case Study
6 pages (1655 words) , Download 0 , Case Study
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The paper "The Analysis of the New Royal Children’s Hospital Project" is an outstanding example of a marketing case study. The project analysis described in this paper considers the project on the New Royal Children’s Hospital located at Parkville. The project was one of its kinds as the government had entered into a public-private partnership with the Children health Partnership Lty Limited.
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Analysis of Marketing Concepts Using S-26 GOLD BABY FORMULA 900g Marketing Case Study
6 pages (1693 words) , Download 0 , Case Study
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The paper "Analysis of Marketing Concepts Using S-26 GOLD BABY FORMULA 900g " is an outstanding example of a marketing case study. S-26 GOLD BABY FORMULA 900g is a product of Wyeth. Wyeth is a worldwide company that carries out research and manufactures pharmaceutical products. It is involved in the development and marketing of pharmaceutical products, vaccines in addition to biotechnological products.
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Influencing Oil and Petrol Consumption - Consumers Behavior Marketing Coursework
8 pages (2039 words) , Download 0 , Coursework
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The paper "Influencing Oil and Petrol Consumption - Consumers’ Behavior " is a good example of marketing coursework.  Corporate social responsibility is becoming a critical part of every organization. The environment offers interactivity space to every organization. They obtain raw materials from the environment and they give back to the environment through the sale of finish products.
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Marketing and Operations Strategy - Nandos Hong Kong Cafe Marketing Case Study
11 pages (3253 words) , Download 0 , Case Study
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The paper "Marketing and Operations Strategy - Nando’s Hong Kong Cafe" is an outstanding example of a marketing case study. The following report will undertake a long term appraisal of the Hong Kong market where a restaurant Nando’s is concerned. The report would outline a division of the market segment.
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Marketing Analysis of Banyan Tree Hotels and Resorts Marketing Case Study
8 pages (2471 words) , Download 0 , Case Study
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The paper "Marketing Analysis of Banyan Tree Hotels and Resorts " is a great example of a marketing case study. Mr. Ho Kwon Ping led Banyan Tree in positioning itself towards providing private and intimate accommodations. Tree Hotels and Resorts has become a leading player in the spa and luxury resort market in Asia.
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How Marketers Can Apply Consumer Behavioural Theories to Reduce Tobacco Use in Australia Marketing Case Study
21 pages (6360 words) , Case Study
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The paper "How Marketers Can Apply Consumer Behavioural Theories to Reduce Tobacco Use in Australia" is a good example of a marketing case study. The government of Australia has in the past embarked on a series of policies and regulations meant to stop the marketing of tobacco products in the country (Ridolfo & Stevenson, 2001, p. 7).
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Segment of the Magazine Ad in Wheel Marketing Case Study
17 pages (4490 words) , Download 0 , Case Study
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The paper "Segment of the Magazine Ad in Wheel" is a perfect example of a marketing case study. The wheel magazine is a magazine that is tailored to advertise products that are related to motor vehicle parts. The Toyo tire has been advertised in the magazine showing its capabilities in terms that could easily attract customers.
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Telstra Website Audit Marketing Case Study
28 pages (7315 words) , Case Study
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The paper "Telstra Website Audit" is an outstanding example of a marketing case study. The research strives to examine, audit and appraise the website of Telstra Corporation Limited (Telstra Corp) Australia, http://www.telstra.com.au/, with an objective of providing in-depth objective analysis and review of the website of the to determine its conformance to several metrics.
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Belgravia Wine and Packaging for Generation Y Marketing Case Study
6 pages (1860 words) , Download 0 , Case Study
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The paper "Belgravia Wine and Packaging for Generation Y" is a wonderful example of a Marketing Case Study. Belgravia Wines is a relatively new winery having started its operations in 1996 and delivered its first wine label in 2001. Since then, the winery has been producing wines in “whites and fruity reds” as it seeks to penetrate the concentrated wines market in Australia. 
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Marriott International Inc Marketing Analysis Marketing Case Study
10 pages (2829 words) , Download 0 , Case Study
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The paper "Marriott International Inc Marketing Analysis " is an outstanding example of a marketing case study. Marriott International Inc. is a renowned worldwide lodging industry. It operates various types of brands that serve business travellers, as well as middle-class leisure travellers. One of its most popular and reputable brands in the Courtyard brand with more than 800 global locations.
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Situational Analysis of Accor Hotels Marketing Case Study
9 pages (2633 words) , Download 0 , Case Study
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The paper "Situational Analysis of Accor Hotels" is a perfect example of a marketing case study. Accor hotels are a French group of hotels. Its headquarters are in Paris, and it owns 3600 hotels on five continents (Russell Arthur Smith, 2011). It represents several brands that range from budget lodgings to luxurious accommodation sites in exotic locations.
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Earth Hour Event Headed by the World Wide Fund for Nature Marketing Case Study
6 pages (1735 words) , Download 0 , Case Study
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The paper "Earth Hour Event Headed by the World Wide Fund for Nature" is an outstanding example of a marketing case study. Earth hour refers to a globally recognized event headed by the World Wide Fund for Nature (WWF). The WWF designated every last Saturday in March of every year to mark the celebration of the Earth Hour.
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Shanghai Disney Expansion Project Marketing Assignment
6 pages (1900 words) , Download 0 , Assignment
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The paper "Shanghai Disney Expansion Project" is a great example of a marketing assignment. As Sashittal and Tankersley (1997, p. 8) argued, strategic market planning is a strategic management function that involves aligning the organizational goals with consumer needs and wants. In this regard, organisations involved in the marketing function and willing to exert their influence both in the short and long term periods, they should apply market planning.
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Upper Molonglo Rail Trail for Bungendore Progress Association Marketing Case Study
11 pages (3169 words) , Download 0 , Case Study
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The paper "Upper Molonglo Rail Trail for Bungendore Progress Association " is a perfect example of a marketing case study. The scoping study will assist the Association in the process of preparing grant applications for the proposed rail-trail development. The Molonglo rail trail is an abandoned rail line between Bungendore and the Captains Flat.
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Analysis of the Market that Haighs Chocolate Operates Marketing Case Study
10 pages (2967 words) , Download 1 , Case Study
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The paper "Analysis of the Market that Haigh’s Chocolate Operates" is an outstanding example of a marketing case study. Haigh’s Chocolate is an Australian brand that is associated with chocolates and confectioneries. The company was established on 1st May 1915 by Alfred E Haigh at 34 King William Street, Adelaide.
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Investigating a Social Marketing Issue - Gambling Marketing Coursework
8 pages (2250 words) , Download 0 , Coursework
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The paper "Investigating a Social Marketing Issue - Gambling" is a perfect example of marketing coursework. Problem Gambling is an issue that is growing around the globe. It is at the rate of 0.5 to 3 percent in Europe; approximately 0.6 percent in the United Kingdom and 0.7 percent in Norway. Problem gamblers in the United States are approximately 2.3 percent (Hing, 2002).
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Marketing Plan for IKEA Company Marketing Case Study
13 pages (3484 words) , Download 0 , Case Study
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The paper "Marketing Plan for IKEA Company" is a perfect example of a marketing case study. Globalization, sustainability, and technological innovation are some of the biggest drivers of business in any market. In this respect, companies should maintain the agility to gain competitive advantage. Competitive marketing strategies are robust when a company’s strength is positioned against the competitor’s weakness.
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Marketing Plan for Macedon Ranges Marketing Case Study
12 pages (3389 words) , Download 0 , Case Study
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The paper "Marketing Plan for Macedon Ranges" is an outstanding example of a marketing case study. Macedon Ranges,(2009 p1) tourism is center of economic growth and employment opportunities for many people globally. Macedon Ranges (MR), in Melbourne, is a known site for both the national and international tourists. It is well known for a number of special features they include, boutique cellar doors, boutique shops.
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How Principles and Practices of Service Marketing Apply to Movies Marketing Coursework
8 pages (2175 words) , Download 0 , Coursework
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The paper "How Principles and Practices of Service Marketing Apply to Movies" is an outstanding example of marketing coursework. Cinema is a theatre or place availed or prepared to offer the public film views at a fee. Cinema can also be defined as an act of availing movies to the public of viewing or watching. Cinema is a service which has given many individuals and organizations bus9ness around the globe.
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Strategic Management for Hornby Marketing Case Study
16 pages (4131 words) , Download 1 , Case Study
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The paper "Strategic Management for Hornby" is a good example of a marketing case study. Hornby is an iconic brand for children’s toys and models popular with collectors. The company is highly associated with the electric trains, tracks, speed controllers, buildings and scenery among other items (Thompson, 2003). The company has its main focus on development, production and supply of different toy models.
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Integrated Marketing Mix of Sanitarium Weet-Bix Biscuits Marketing Case Study
9 pages (2371 words) , Download 1 , Case Study
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The paper "Integrated Marketing Mix of Sanitarium Weet-Bix Biscuits " is a great example of a marketing case study. Marketing strategy is a tactical action designed to optimize the allotment of resource for the company in order to supply quality know-how to customers. There is a direct correlation between superior marketing strategy and the quality of integrated marketing mix.
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How Micro and Macro-Environment Factors Affecting the Operations of the Business Marketing Case Study
6 pages (1577 words) , Download 1 , Case Study
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The paper "How Micro and Macro-Environment Factors Affecting the Operations of the Business" is a perfect example of a case study on marketing. The micro-environmental factors include the forces that are close to the firm and have a direct impact on its operations (Kotler & Armstrong, 2013). The forces have the ability to affect the internal operations of the company for a short period of time.
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Qantas Strategic Focus Marketing Case Study
8 pages (2219 words) , Download 1 , Case Study
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The paper "Qantas’ Strategic Focus " is a perfect example of a marketing case study. Strategic marketing decisions are the game changers in today’s competitive business world. Strategic marketing decisions undertaken by organizations are manifested in the marketing mix (4 P’s of Marketing). The management has to overcome both international and external barriers to effective marketing.
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The Target Market Which the Business Has to Be Aimed Marketing Assignment
6 pages (1628 words) , Download 0 , Assignment
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The paper "The Target Market Which the Business Has to Be Aimed " is an outstanding example of a marketing assignment. Firstly, the business will look at independent travellers who travel with a predetermined itinerary and look towards purchasing different services. The prime reason for looking to attract independent travellers is that it comprises about 55% of the people travelling.
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International Marketing: McDonalds Marketing Case Study
9 pages (2315 words) , Download 0 , Case Study
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The paper "International Marketing: McDonald’s" is a good example of a marketing case study. The case study presents information on challenges or problems associated with international marketing. McDonald’s continuously expand across the world and has to engage with different governments. The different stakeholders including customers present different views when it comes to the products such as obesity.
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Introduction of Microsoft Band 2 into the Market Marketing Case Study
10 pages (2714 words) , Download 0 , Case Study
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The paper "Introduction of Microsoft Band 2 into the Market" is a great example of a marketing case study. The marketing of a new product or a service is not what used to be a few decades ago. During those days, one needed to hire a public relations agency to draft a press statement and organize for a tour of the press.
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Altitude Coffee Roastery in Armidale - Marketing Strategy Marketing Assignment
6 pages (1751 words) , Download 0 , Assignment
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The paper "Altitude Coffee Roastery in Armidale - Marketing Strategy " is a perfect example of a marketing assignment. Rachel and Darryl Stace started Altitude Coffee Roastery in Armidale in the year 2008 which was the first coffee roaster as well as café with a cosmopolitan style. The strategy adopted by the business entailed attracting coffee lovers drawn from all walks of life.
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The Process of Industry Evaluation Marketing Assignment
6 pages (1534 words) , Download 0 , Assignment
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The paper "The Process of Industry Evaluation" is a good example of a marketing assignment. Business ethics can be termed as the proper business policies and norms that regard to issues such as corporate social responsibility, bribery and corruption, corporate governance and discrimination. Ethics in business form a basis for business operation and acceptance.
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Comparison of two Markets - Europe and China Marketing Case Study
8 pages (2205 words) , Download 0 , Case Study
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The paper "Comparison оf two Markets - Eurоре and China" is a great example of a marketing case study. The development of international business has heightened the need for international market selection especially for companies marketing strategies. Companies are therefore in the race to comprehend the geographical, demographical, economic, social and political characteristics as compared to their home countries.
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Strategic Analysis for Rwanda Marketing Case Study
6 pages (1832 words) , Download 0 , Case Study
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The paper "Strategic Analysis for Rwanda" is a perfect example of a marketing case study. Taiwanese technology firm Alpha Response Technology Solutions (ARTS) intends to get into the Rwandese technology industry. It necessitates a comprehensive strategic analysis which criticizes the business propensity of Rwanda.
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Increasing of Customer Information of a Service Marketing Coursework
7 pages (1971 words) , Download 0 , Coursework
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The paper "Increasing of Customer Information of a Service" is a great example of marketing coursework. Intangibility, inseparability, variability, and perishability are four factors that distinguish the marketing of services from product marketing since these characteristics affect the buying behavior of customers during the buying process.
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Global Marketing Issues The Power Of Monopolists Marketing Assignment
9 pages (2432 words) , Download 1 , Assignment
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Prices in a market economy indicate a lot about the goods and services in the industry. Because prices are used to regulate the interaction between the demand and supply of a certain good, it signals when the supply is enough for a given demand. Prices may indicate either a shortage or a surplus in the supply. 
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The Role of Consumer Information in Public Policy Marketing Article
7 pages (1750 words) , Download 1 , Article
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The main concern from the aggrieved parties it turned out later had not as much to do with food safety but lack of sufficient consumer information which resulted in many eating horse meat against their will. This occasioned several ramifications and the company involved was embroiled in several laws suite across Europe and America and ended up losing a great deal of business because of the negative publicity.
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Targen Market of Listerine Mouthwash Marketing Case Study
8 pages (2239 words) , Download 0 , Case Study
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The paper "Target Market of Listerine Mouthwash" is a great example of a marketing case study. Woolworths Holding Limited is one of the largest supermarkets in Australia and is owned by Woolworths Limited. The company sells goods and services which include electronics, clothing, food and banking services such as loans and visa card.
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Brand Development of Red Bull Marketing Case Study
8 pages (2376 words) , Download 0 , Case Study
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The paper "Brand Development of Red Bull" is a perfect example of a marketing case study. The brand has become a very important word in the marketing sector in the 21st century. There are a number of varying opinions in the market about what exactly branding is. Some believe it is the method through which companies are able to persuade people into doing what they want.
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HBD Inc Students Consumer Behavior Marketing Case Study
10 pages (2992 words) , Download 0 , Case Study
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The paper "HBD Inc Students’ Consumer Behavior " is an outstanding example of a marketing case study. The research report is built with the purpose of evaluating the student customers and their general behavior in banking activities. The HBD Inc bank has developed market research on establishing service quality based on different levels of customers’ perception in regard to the business service they offer.
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Challenges That Steriline Racing Faces Marketing Case Study
6 pages (1784 words) , Download 0 , Case Study
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In general, the paper "Challenges That Steriline Racing Faces" is a great example of a marketing case study. Businesses all around the world are looking towards increasing their reach by having businesses abroad so that the business is able to have a route through which it can earn continuous revenues.
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Business Report of Country Analysis and Foreign Market Entry Mode Choice - Japan Marketing Case Study
20 pages (5520 words) , Download 0 , Case Study
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The paper "Business Report of Country Analysis and Foreign Market Entry Mode Choice - Japan" is a perfect example of a marketing case study. This paper presents a business report on country analysis and foreign market entry mode choice. The report focuses on the market of pet care products internationally of a company that has been expanding rapidly but has now saturated in the domestic market with the same products.
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Business Plan Enjoyable Travel Agency Based in Melbourne, Australia Marketing Case Study
17 pages (4588 words) , Download 0 , Case Study
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The paper "Business Plan Enjoyable Travel Agency Based in Melbourne, Australia" is an outstanding example of a marketing case study. “Enjoyable Travel Agency” will be a full-service travel agency located in Melbourne suburbs in Australia. In order to launch the operations of this business successfully, the founders estimate that they will require a total of $119,250.
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Business Plan for Bouncing Babies, a Baby Food Brand in the UK Marketing Case Study
10 pages (2725 words) , Download 0 , Case Study
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The paper "Business Plan for Bouncing Babies, a Baby Food Brand in the UK" is a great example of a marketing case study. The baby food market consists mainly of baby cereals, baby snacks, bottled and canned baby food and others. The leading suppliers of baby food in the United Kingdom are global players, H.J Heinz and Company, Royal Numico and Hipp (researchandmarkets.com, 2006).
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Brand Image and Brand Salience Concepts Marketing Coursework
8 pages (2175 words) , Download 0 , Coursework
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The paper "Brand Image and Brand Salience Concepts" is a perfect example of marketing coursework. Brand salience is the level at which a brand is noticed or thought about by a customer in a buying situation. Weak brands have little or no salience while strong brands have got high brand salience. If a brand is not thought about at the time of buying or is unnoticed, then its salience degree is very low.
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