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Business and Marketing Planning Assessment - Coursework Example

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This coursework "Business and Marketing Planning Assessment" focuses on the processes of developing a strategy for any activity in the organization that vary across the entire business engagements. The core approaches to strategy entail that of planned and emergent approaches…
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Download file to see previous pages Emergent entails a set of activities, actions, and behaviors, which occur consistently over time creating a pattern that the organization did not intend from its original planning of strategy. As the organization realizes the unintended strategy the results of the activity match the intended course of the organization, aligning with its goals although not actually planned. Mintzberg in his publication, “The Rise and Fall of Strategic Planning”, defined the approach as a complementary development towards the planned approach to strategy (Mintzberg, 1994, p 108). The emergent approach can occur in organizations in varied circumstances. For instance, the emergent strategy can occur in an organization in cases where the environment imposes a certain pattern on the organization leading to the adoption of the actions and behaviors. Thus, this approach relies on external imposing factors to define the course of action of the organization, which develops into an executable strategy for the organization.
The planned approach to planning is notably the most influential and widely used approach to strategy development and planning. This strategy as simply defined in “The Rise and Fall of Strategic Planning”, Mintzberg described the approach as entailing a set or course of activities that a person or an organization adopts towards achieving a specific, predetermined goal or outcome (Mintzberg, 1994, p 110). This deliberate setting of the actions to determine the outcome of the action affecting the organization constitutes the planning process; hence, a planned approach to strategy. The deliberate description of the collective vision and goal or intention of the organization in most cases is as a result of the leadership planning. This realization is essential in determining the approach to strategy. ...Download file to see next pages Read More
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