External Background Research and Analysis - Assignment Example

Teacher External and macro environmental analysis of T2 Melbourne Breakfast Tea External and macro environmental analysis of T2 Melbourne Breakfast Tea Political Australia is one of the ideal countries to do business due to the stability of its political environment and long period of 23 years of uninterrupted growth (www.austrade.gov 2014). This translates to a predictable government policy towards business making Australia a conducive place for start-up companies such as T2 Melbourne Breakfast Tea.

The company however must exercise ethical business processing of its products considering that T2 Melbourne Breakfast Tea uses plant leaves which can potentially harm the environment when wantonly used. Unethical business practice can also call the attention the attention of the regulatory agencies in Australia which is one of the strictest in the world which could impose high penalties not to mention the lost goodwill among the consuming public. The government of Australia however is supportive of products that are made in Australia and also encourages the export of its indigenous product particularly T2 Melbourne Breakfast Tea which bears the name of one of its major cities making the business potentially profitable.

Economic Australia is one of the wealthiest country in the world where its citizens enjoy a relatively high purchasing power. Having said this, it meant that it is economically viable for T2 Melbourne Breakfast Tea to position itself in the upper segment of the market having enough customer base to sustain the business. T2 Melbourne Breakfast Tea however must bear in mind that while Australian consumers can afford a higher tiered breakfast tea such as T2 Melbourne Breakfast Tea, they are particularly conscious about the environmental practice of the company.

Socio Cultural Australia is one of the world’s tea drinker and it follows that there is a market for T2 Melbourne Breakfast Tea in Australia. As a people, Australians also take pride with its indigenous products making the T2 Melbourne Breakfast Tea appealing to them as the brand emphasizes its roots in Melbourne, Australia. This means that the socio cultural environment in Australia is conducive to the success of T2 Melbourne Breakfast Tea. Technological Tea manufacturing has already gone a long way in terms of technological advances in manufacturing the product.

From the traditional and laborious process of manual disruption of “cellular integrity of tea shoots” that create the substance polyphenols and enzymes, it can now be produced in scale in factories where other healthy ingredient such as green leaf can be made into teas (UPASI Tea Research Foundation nd). T2 Melbourne Breakfast Tea can capitalize on this by availing the best process possible to produce the best tea in the market and position the product in the upper segment of the market.

Legal Environment As a product, T2 Melbourne Breakfast Tea uses organic materials such as herbs and leaves and are subject to Australia’s National Environment Protection Measures (Implementation) Act 1998 which regulates and protects the use of flora and fauna in Australia (Australian Government Comlaw nd). T2 Melbourne Breakfast Tea must abide with all the environmental laws to earn an ethical and environmentally image that could translate to the goodwill of customers and ultimately, profitability of the company.

Demographics The target market of the T2 Melbourne Breakfast Tea are tea connoisseur and tea drinkers. The product can also be presented as an alternative to coffee drinkers. The age bracket of the target market are between the ages of 15 years old to 85 years old of both male and female population. Bibliography National Environment Protection Measures (Implementation) Act 1998. (n.d.). National Environment Protection Measures (Implementation) Act 1998. Retrieved September 25, 2014, from http://www.comlaw.gov.

au/Series/C2004A "UPASI TEA RESEARCH FOUNDATION."UPASI TEA RESEARCH FOUNDATION TRF. N.p., n.d. Web. 25 Sept. 2014. . Why Australia. (n.d.). - Reasons to consider investing in Australia. Retrieved September 23, 2014, from http://www.austrade.gov.au/invest/why-australia