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Corporate and Social Responsibilities Coca Cola - Assignment Example

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This research paper examines that water neutrality is a significant CSR issue for Coca-Cola. Over the years the organization has gone all out to develop an image of the world leader in the field of the water conservation. The company was campaigning hard on their websites…
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Corporate and Social Responsibilities Coca Cola
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Download file to see previous pages Communities living by the side of the Coca-Cola plants in India were facing serious problems of water shortages. Bottling plants of the company were not only creating water shortages but also were harming the quality of the water nearby the plants. Over the years the organization has given significant importance towards their corporate governance. But recently the organization has announced a new equity compensation plan for their executives. Lots of experts around the business world have raised their concerns regarding the newly created overreaching plan of the organization. Eminent investor David Winter has articulated his concern regarding this corporate governance step of the company (Pendergrast, 2013, pp. 45-46). According to Warren Buffet, it is a significant concern for the shareholders of the company. This is a serious issue for the company as far as their corporate governance is concerned. Accountability and responsibility towards the society and the stakeholders are the inseparable objectives of the company. “ME, WE and WORLD” is the main mantra of the company’s sustainability framework (Keasey, Thompson & Wright, 2005, pp. 67-68).
The organization has shown its accountability towards the society by introducing the low calorie or zero calorie beverages into the global market. The organization has decided not advertise their products for the below 12 years children (Bodden, 2008, pp. 10-12). This example is indicating the sense of responsibility from the side of the company towards the society. The organization has shown its accountability towards the global environment and it is trying to reduce its Carbon footprint by 25%. The organization is significantly accountable to the society and it is evident from their decision of contributing 1% of their total operating income annually for the charitable purposes.
The CSR activity of water neutrality totally went wrong for Coca-Cola.  ...Download file to see next pages Read More
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