Corporate Social Responsibility - Coursework Example

 Corporate social responsibility can be broadly defined in terms of the responsiveness of businesses to stakeholders’ legal, ethical, social and environmental expectations (UNIDO, 2002). CSR is important issue that promotes proactive participation of the businesses in the development of the society. It also encourages businesses to adopt ethical business practices within their operations. Ethical business practices refer to the concept of right and wrong within the business practices, operations and decision-making processes (Crane and Matten, 2010).

Stakeholders are people and group of people who are directly or indirectly impacted by the business. CSR underpins the principles of Coca Cola and all its priorities and operations conform within its CSR approach. For example, it had supplied drinking water to the victims of the earthquake in Turkey (CSR Report, 2011). CSR codes refer to the international standards of CSR practices implemented in the workplace vis-à-vis social and environmental responsibilities of the business. Sustainable development can be described as development that meets the needs of the present without compromising the ability of future generations to meet their own needs (iisd, 2013).

Coca Cola is highly sensitive to the environment and takes serious measures to reduce carbon footprint and uses recycled goods to promote conservation and preservation of environment. It encourages environment related activities within its companies and the community where it is operating. It has promoted rainwater harvesting in Kazakhstan and significantly reduced energy consumption in its Turkey operations. It has also adopted sustainability management approach whereby it ensures conservation of natural resources like water, land and clean air.

Sustainability is defined as a process which helps to save resources for the future. BibliographyCrane, A andMatten (2010)Business Ethics, Oxford: Oxford University Press.Coca Cola. (2011) CSR Report. Available http://assets.coca-colacompany.com/51/be/fa1c9a664de5bb38e0304d6ce2af/CCI_CSR_2011.pdf [30 November, 2014].IISD. (2013) What is sustainable development? Available https://www.iisd.org/sd/ [30 November, 2014].UNIDO Report. (June 2002)Corporate Social Responsibility: Implications for Small and Medium Enterprises in Developing Countries,Available http://www.unido.org/doc/5162[30 November, 2014].