Management Process of Organizing - Essay Example

? Management process: Organizing affiliation Management process: Organizing Introduction The process of organizing is mostly regarded as the most significant process that ensures the continuity of an organization. Organizing refers to the processes by which proper implementation of procedures and practices that are aimed at ensuring an organization achieves it maximum potential and achieve its goals (Watson, 2006). Organizing also involves putting in place policies and strategies that enable the operation of an organization as aimed by a management team or founder (Watson, 2006). The organization In this case, the process of organizing will be analyzed in regard to The Coca-Cola Company. Coca-Cola has been on the global corporate scene for more than one century and this makes the organization one of the most successful entities in the corporate world. The organization deals with the production and the distribution of soft drinks under the same trademark. Since its launch, the organization’s products have been distributed across the world even in the least significant nations (Mark, 2000). Each and every nation across the globe has access to the product as distribution centers have been widely placed to every the high demand of the product. The organization was launched in 1892 by Asa Griggs Candler and has its headquarters in Atlanta, Georgia (Mark, 2000). Organizing tactics by Coca-Cola Since the launch of the organization, organizing strategies have been changed regularly in order to fit the demand from its consumers and ensure market relevance. Apart form the external organization of factors, the organization has a successful internal management system as every aspect in the organization remains effectively manage and organized. This can be proven by arguing that the organization has been rarely faced by loss spells as a result of poor management. In an argument by Fisher & Lovell (2006) the organizing strategies applied by Coca-Cola have been efficient over the years and this has been visible in their success in the international market. In organizing, Coca-Cola has put in place numerous departments that have been assigned different responsibilities and duties based on set goal or objective. One of the most significant departments in the organization is creating a brand name and trademark that would stand out from its competitors. This organizing strategy has been enabled by the ability of the secret recipe used by the organization to create a trademark on its main product the Cola drink. This has enabled the organization to retain a significant market advantage over its competitors who seek to produce the same product as the franchise. The organization of the production of its products is based on the market preference. In an argument by Leonard & Brooks (2009) the organization of its production system is based on secrecy, quality and inclusion of consumer’s taste. For instance, the development of Coca-Cola products has been significant over the years in terms of taste, packaging, size and brand design. This organization strategy has enabled the organization to have a significant consumer support and retain this population. Sapru (2008) relates this to the theory aimed at retaining the consumer population in which an organization should put in place strategies to enhance their connectivity to the market through development and improvement of its products. Part of the responsibility of an organization is to enhance the relationship between staff members and the services the organization requires to excel (Dobbin, 1994). In this case, Coca-Cola has an effective staff population in which it provides its objectives and aims for implementation. The training of staff members in the organization has been a process embraced by the organization since its launch. This is done by the organizing the human resource department in a way that hiring, training and retaining talent would be ensured. To show evidence of the success of this organizing process, the production rate of Coca-Cola Company has been effective in terms of both quality and quantity (Burke, 2011). The organization of the expansion process of the organization has also been favorable to its expansion plans. Since its launch as a single entity in Atlanta, Coca Cola has made huge step towards creating a global awareness of its products and acknowledgement. The organization has branches across the globe. This has been enabled by its ability to implement strategies that would create the same trademark in different regions but under the management of the mother branch. The same product that is created in main plant in Georgia is for the same quality as any other similar product in any part of the world. In an argument by Watson (2006) retaining product significance in other branches is a key strategy to ensure a brand acquires great market significance. The organization of the transition from the mother plant to all branches across the globe has been effectively implemented by Coca-Cola Company as consumers across the globe share the same positive sentiments of its products. It takes proper organization to generate an effective product promotion technique that would enabled an organization to be well advertised to its consumers. Analyzing the product promotion practices by Coca-Cola one can easily point out the organization has effectively managed its promotion techniques (Burke, 2011). One significant factor on the production promotion advertisement by Coca-Cola is market relevance in terms of language and relevance depending on the location an advertisement is based each region across the globe have different Coca-Cola advertisements which enables them to share the same sentiments but under the influence of different paradigms (Mark, 2000). Additionally, coke its sensitive enough to recognize local cultural influences from which to base their regional advertisement on. Conclusion From the analysis of the organizing techniques by Coke, it is an obvious assumption that coke has been significant in managing its practices. This can be evidenced by the success of the organization on the face of the globe. It takes a lot of effort and prowess to attain the global corporate accolade as the Coca-Cola Company. This success can be attributed to the effective organizing skills implemented by the organization. This management process in regard to Coke has been effectively practiced and implemented in its organizations. References Burke, J. (2011). “Sharing your coke: Marketing genius or just entirely weird?” Food Magazine, 26 September, 2011. Daft, R. & Armstrong, A. (2009).Organization Theory and Design. Toronto: Nelson. Dobbin, F. (1994).Cultural Models of Organization: The Social Construction of Rational Organizing Principles. Oxford: Basil Blackwell. Fisher, C. & Lovell, A. (2006).Business Ethics and Values: Individual, Corporate and International Perspectives. New York: Prentice Hall. Leonard, J. & Brooks, P. (2009). Business & Professional Ethics for Directors, Executives & Accountants. New York: Cengage Learning. Mark, P. (2000). For God, Country and Coca-Cola. New York: Basic Books. Sapru, R.K. (2008). Administrative Theories and Management Thought. New Delhi: Prentice-Hall of India Private Limited. Watson, T. (2006).Organizing and Managing Work: Organizational, Managerial and Strategic Behavior in Theory and Practice. Harlow: Pearson Longman. Read More