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Analysis of Marketing Environment for the Company That Launches a New Android Tablet - Case Study Example

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The paper presents a marketing environment audit for Android which is popular with many hardware producing companies because it gives the company ready-made and customizes products at reasonable rates. And a survey has shown that Android is being used by 71% of the mobile and tablet developers…
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Analysis of Marketing Environment for the Company That Launches a New Android Tablet
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Download file to see previous pages The company has selected Android as their preferred software because it is more popular than other existing soft-wares in the market such as Apple and Windows. The interface of Android is based on direct manipulation, there is a status bar showing the updated information about the phone status which could be dragged down to reveal all the notifications such as newly received emails, messages, and updates of different downloaded applications.

Android uses applications from other sources that could be purchased or downloaded by Google store and Amazon app store. It also uses RAM memory to keep the phone running for a longer duration. Google is the creator of Android and to retain its usage with a customer it produces and launches new software almost every year since it was created. Since the time of its creation, it has launched over 1 Million apps and has a total download count of 50 Billion. Android is released by Google under open source license, although it is initially developed by Android and was bought by Google in the year 2005.

The new and updated designs and soft-wares and user-friendly interface has made many devices successful in the market. The market environment audit is a comprehensive system and independent approach that is used to assist the manager in under the functioning of different units of organization and their percentage contribution to the total system. It is a method by which the company can control and manage their marketing activities (Vaňa & Černá, 2012). A marketing audit is performed on three simple steps which include the agreement of the company on the objectives, scope, and approach of the marketing design and plan in which the company explores the potential value of marketing audit and work on an agreement desired goals and time required to achieve those goals. The second step of the process is a collection of data. ...Download file to see next pages Read More
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