Contact Us
Sign In / Sign Up for FREE
Go to advanced search...
Nobody downloaded yet

Analysis of Marketing Environment for the Company That Launches a New Android Tablet - Case Study Example

Comments (0) Cite this document
The paper presents a marketing environment audit for Android which is popular with many hardware producing companies because it gives the company ready-made and customizes products at reasonable rates. And a survey has shown that Android is being used by 71% of the mobile and tablet developers…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91.1% of users find it useful
Analysis of Marketing Environment for the Company That Launches a New Android Tablet
Read Text Preview

Extract of sample "Analysis of Marketing Environment for the Company That Launches a New Android Tablet"

Download file to see previous pages The company has selected Android as their preferred software because it is more popular than other existing soft-wares in the market such as Apple and Windows. The interface of Android is based on direct manipulation, there is a status bar showing the updated information about the phone status which could be dragged down to reveal all the notifications such as newly received emails, messages, and updates of different downloaded applications.

Android uses applications from other sources that could be purchased or downloaded by Google store and Amazon app store. It also uses RAM memory to keep the phone running for a longer duration. Google is the creator of Android and to retain its usage with a customer it produces and launches new software almost every year since it was created. Since the time of its creation, it has launched over 1 Million apps and has a total download count of 50 Billion. Android is released by Google under open source license, although it is initially developed by Android and was bought by Google in the year 2005.

The new and updated designs and soft-wares and user-friendly interface has made many devices successful in the market. The market environment audit is a comprehensive system and independent approach that is used to assist the manager in under the functioning of different units of organization and their percentage contribution to the total system. It is a method by which the company can control and manage their marketing activities (Vaňa & Černá, 2012). A marketing audit is performed on three simple steps which include the agreement of the company on the objectives, scope, and approach of the marketing design and plan in which the company explores the potential value of marketing audit and work on an agreement desired goals and time required to achieve those goals. The second step of the process is a collection of data. ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
(Analysis of Marketing Environment for the Company That Launches a New Case Study, n.d.)
Analysis of Marketing Environment for the Company That Launches a New Case Study. Retrieved from
(Analysis of Marketing Environment for the Company That Launches a New Case Study)
Analysis of Marketing Environment for the Company That Launches a New Case Study.
“Analysis of Marketing Environment for the Company That Launches a New Case Study”.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Analysis of Marketing Environment for the Company That Launches a New Android Tablet

Google android analysis

...?Google Android Case Analysis 13-5 The Following Questions are Equally Weighted Google purchased Android in 2005 for a small, undisclosed amount of money. Why did Google choose to enter the market this way? In the year 2005 when Google chose to make the Android company as part of its own the outside world of smart phones was overwhelmed by existing giants like iphone and Microsoft. It was in their acclaimed presence that a noisy inclusion into the market might not have been able to bloom to its fullest. The publicity it would’ve gained would’ve involved severe comparisons with tried and tested counterparts. Any lacking on the part of Android would have been severely shunned and may have resulted in the breaking down of the entire launch...
2 Pages (500 words) Case Study

Analysis of Marketing Environment

...?Marketing Environment Analysis 3 Demographic The clientele of Executive Speaking comprises primarily of managers and business heads who are at the top tier of the organizational hierarchy. These people are typically in their mid 40s to early 50s. Seeing as how majority of the Australian people fall in the age category of 15 to 65 years and as a whole is ageing, this means there is a significant population of potential clients for the company. Executive Speaking allows these older personnel to communication in an exciting and non-boring way with their younger audiences. Another relevant aspect to this is that there is an increasing trend in this day and age to have younger people i.e. in their late 20s and 30s to be recruited for higher...
3 Pages (750 words) Research Paper

New Tablet PC Project: HP TouchPad2

...? HP TouchPad2 Project: New Tablet PC project HP TouchPad2 Project: New Tablet PC project The tablet PC industry is one characterized by cut-throat competition and a high level of innovativeness. Firms engaged in this sector realize the need to keep improving their products in order to remain relevant, maintain and expand their market shares. HP launched it tablet PC product, the HP TouchPad on February 9, 2011. One year later, it is necessary to introduce an improved version of the HP TouchPad in order to keep up with market pace and build on the success of the first generation HP TouchPad. This report details the project management considerations for the development of the HP TouchPad2, the second generation of HP tablets featuring...
7 Pages (1750 words) Assignment

Organizational Diagnosis for Clipboard Tablet Company

Presently the company offers three types of models X5, X6 and X7 respectively. This study would bring the analysis on all the respective three models in order to attain the right marketing mix strategy and to provide the company with a solution to work for 5 years time warps in all their respective means (Duffie & Singleton, 2003). X6 is required by those who give priority to quality, and X7 is one which works out for customers who consider both price and quality at the same time. In this study, all the three categories will be part of the analysis to make right decisions on financial and marketing areas, with respect to improvement on decisions made by Joe Schmoe the vice president of the company. This report will express the...
5 Pages (1250 words) Case Study


... of the journey covered in form of different operating systems and different companies contributing in their own right towards what we term as a digitally equipped 21st century. The introduction of smart phones and tablets have given a new dimension to the world of computing and thereby further expanded the market of digital devices with focus of customers on portable devices and their better services. History of Android Operating systems: Android operating system is one of the big names in the field of computing and operating system. It might not be as old as its compatriots that are in the field for over multiple decades, still it has made a name and is amongst the top operating systems and entities that are being sought after...
6 Pages (1500 words) Essay

BB Furniture Launches New Fire Resistant Products

...BB Furniture Launches New Fire Resistant Products: A Hong Kong Public Relations Program for the Period July 2006 to June 2007 Fire resistant furniture are not only practical in office settings such as fire-resistant filing cabinets and safes. They are now more and more becoming useful and practical as fire retardant in homes and commercial establishments as more fire cases are brought to the attention of the Hong Kong Fire Services. This project proposal will promote the corporate image as well as the launching of the fire resistant products of BB Furniture Co., Ltd. It will capitalize on the quality of the products as well as the fire-resistant attributes that is best marketed in a fire-dangerous Hong Kong environment taking into account...
8 Pages (2000 words) Essay

Android Security

... [Due Android Security Part Summary Firstly, this paper talks about Android security, that is its primary subject. However, within the subject of security there are other minor topics that are discussed, and which add value to the subject at hand. The authors begin the paper by introducing readers to Android, the mobile operating system whose security they talk about in the article. The introduction covers the developers of Android, its nature (open source), what it offers (base operating system, an application middleware layer, a Java software development kit (SDK), and a collection of system applications), its popularity and usage, and its strengths (selling points) and weaknesses (Enck, Ongtang and McDaniel 50). The authors end...
4 Pages (1000 words) Research Paper


... Evidently, android can be defined as an operating system which is derived from the Linux kennel design kind of system. On that note, this operating system is intended for use in touch screen devices for instance smart phone and tablets. It is worth noting that the operating system was developed by Android Inc which in the subsequent years was bought by the Google enterprise in 2005(Toly, 36). In addition to that, the operating system was officially released in the year 2007 which was in line with the unveiling of the open Handset Alliance. Apparently, the open handset alliance can be characterised as a consortium of telecommunication companies aimed at promoting the open standards of mobile technology. Incidentally, the first mobile...
5 Pages (1250 words) Essay

Market Analysis & Industry Analysis Tablet Market

The globally competitive nature of the modern business environment makes it very relevant for companies to put in a lot of efforts into their marketing. This is because through marketing, they are presented with opportunities that make it possible for them to identify the right people within the competitive market who can be strategically presented with what the company has (Kotler and Keller, 2009). Marketing also sets the pace for companies to develop the best forms of strategic options that help in making them competitive as against their core competitors with whom they are in the same market with (Adcock, Halborg and Ross, 2001). With this said, it will be appreciated that marketing is a very broad and relatively generalized c...
15 Pages (3750 words) Term Paper

Android Software

Almost half of the world’s population uses a mobile or cellular phone nowadays. From a grade school pupil to a college student, from a worker to an executive, everybody uses mobile as they go through their daily lives. The primary usage of mobile phones is to call another mobile or landline and to send Short Message Service or SMS.
The first mobile network was used for military purposes during the 1940’s. Motorola was the first company who presented the prototype of the world’s first ever mobile phone in 1973. This was commercially introduced in 1983 and cost $3995. The first mobile with a PDA feature was introduced by Bell South/IBM in 1993. Besides the basic phone features, this mobile has pager features as...
6 Pages (1500 words) Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Analysis of Marketing Environment for the Company That Launches a New Android Tablet for FREE!

Contact Us