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Recent Performance of the Key Brands and Retailers in the UK Tablet Market - Term Paper Example

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the author states that the UK organization will highly rely on secondary information to help them sell more products and to get responses from the client. They also view the websites of the manufacturers to get the accurate specifications of the tablets and post them on their website for marketing…
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Recent Performance of the Key Brands and Retailers in the UK Tablet Market
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Download file to see previous pages Nowadays it is easy to track information that has been stored in books through the use of the internet (Company, 2013). Before the internet, it was tiresome to visit libraries and to go through many books in such information. Sometimes one was not able to get all the relevant books in one library, so this means going from one library to another. This was tiring and time-consuming. Nowadays, the information has been digitized, and it is available on the internet. With the use of the search engine, one can get a lot of information within a short period. This is why organizations prefer using secondary information. Secondary data is accessible. Before digitizing books and records, the information could only be accessed from a library (Miller, et al., 2011). Moreover, the libraries were only accessible to individuals who had registered with the library. The libraries had a limit of books one could borrow. On the other side, the secondary data is currently accessible because of digitization and the use of the internet. Organizations can access the information at all times when researching on marketing issues and other relevant information. It has helped organizations save money. It is expensive to collect primary data because the organization will have to pay the employees who will go to the field and collect data (Mintel, 2015). This expense can be avoided by searching for data using a strong connection to the internet. It will cost less money, and the organization will highly benefit from getting consistent information without moving from one location to another. The organization will be able to analyze data from other organizations and the government records at no additional charges. It gives a feasible approach when carrying out comparative studies. The secondary data gives one the ability to compare different aspects of marketing and be able to choose the best approach(Reuters, 2013). ...Download file to see next pagesRead More
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