Recent Performance of the Key Brands and Retailers in the UK Tablet Market - Term Paper Example

UK TABLET MARKET By Location Secondary data The secondary is data that has been collected by someone else andbeen made available for other users (Chevalier & Gutsatz, 2012). The most known sources of this data are the Census reports, records for organizations and data from books, journals, and articles. However, there are advantages and disadvantages that organizations face when working with the secondary data. Advantages of secondary data The main advantage for organizations to use the secondary data is that it saves time. The acquiring of the secondary data has been made easier by the advanced technology. Nowadays it is easy to track information that has been stored in books through the use of the internet (Company, 2013). Before the internet, it was tiresome to visit libraries and to go through many books in such for information. Sometimes one was not able to get all the relevant books in one library, so this means going from one library to another. This was tiring and time consuming. Nowadays, the information has been digitized, and it is available on the internet. With the use of the search engine, one can get a lot of information within a short period. This is why organizations prefer using secondary information. Secondary data is accessible. Before digitizing books and records, the information could only be accessed from a library (Miller, et al., 2011). Moreover, the libraries were only accessible to individuals who had registered with the library. The libraries had a limit of books one could borrow. On the other side, the secondary data is currently accessible because of digitization and the use of the internet. Organizations can access the information at all times when researching on marketing issues and other relevant information. It has helped the organizations save money. It is expensive to collect primary data because the organization will have to pay the employees who will go to the field and collect data (Mintel, 2015). This expense can be avoided by searching data using a strong connection to theinternet. It will cost less money, and the organization will highly benefit in getting consistent information without moving from one location to another. The organization will be able to analyze data from other organizationsand the government records at no additional charges. It gives a feasible approach when carrying out comparative studies. The secondary data gives one the ability to compare different aspects of marketing and be able to choose the best approach(Reuters, 2013). Online information is being continuously updated, and one can get reliable data. It gives one a diverse approach to the studies that are being researched. In addition, secondary data gives the organizations new ideas and insights on marketing strategies and management. The collection of the digitized material on the internet is diverse, and it carries useful values that can be used by the organization. Disadvantages of secondary data The appropriateness of the data can be challenging. Information from the secondary sources is much, and one should be able to choose the appropriate information that is relevant to the organization(statistics, 2015). The choosing of the appropriate data can be time-consuming and tiring. No one has control over the information being posted online. The guarantee of getting quality information is challenging. Therefore, one needs to verify the information by comparing it with other sources. In summary, the accuracy of data, time, and cost and appropriateness of the information are the main factors to be considered when using secondary sources for data. Recent performance of the key brands and retailers in the UK tablet market The UK tablet market has been known to sell the majority of the leading key brands and retailers tablets. Tablets are now selling in the UK tablet because customers have preferred buying the tablets to phones and laptops because they are portable. They have the ability to perform the phone’s activities and laptop’s functions. The UK tablet market has been at the lead in selling the latest products of the tablets. The UK market has been able to collect the top 10 tablets and made them available for the customers. Customers prefer buying products that are useful and will meet their needs(statistics, 2015). However, it has been challenging for customers to make a decision on which tablet to buy since there are nice and powerful tablets in the UK market. Choosing between products that are all of high-quality performance and useful has not been an easy task for clients. Tablets are cheaper than the iPad and have a performing operating system. The Android operating system is being powered by Google, and the users can use the software for free. There has been a stiff and a fair competition among the tablet manufacturers. This competition has led to reduced prices for the tablets. According to economics, the stiff the competition the low the prices attached to products. This means that the supply is higher than the demand hence manufacturers need to make fair prices for their products so that more customers can buy (Chevalier & Gutsatz, 2012). These competitive manufacturers are Acer, Samsung and Asus, and they have resulted in producing quality tablets at low prices that the UK market is selling. The top best tablet being sold in the UK market is the Samsung Galaxy Tab S 8.4. It is the best Android tablet that has received most reviews in the year 2015. It is thin and light with the best hardware properties. It has helped many users to save money by buying the tablet that has same qualities with iPad mini 2. It has additional features of the fingerprint scanner and IR blaster (Miller, et al., 2011). If the customers are not much bothered by not having an iPad, they can settle for this tablet from the UK market. The second top-ratedAndroid tablet is the Sony Xperia Z3 Tablet Compact. It has been long since Sony Company manufactured a hand size tablet. This tablet has suitable hardware properties of being super thin and light. In addition, it has a waterproof system for booting. This tablet has received stiff competition from the Galaxy Tab S, which is more favorable to customers(Mintel, 2015). Clients who have opted to but the Sony Xperia Z3 tablet is because of the powerful High-Res audio and the functionality of the PS4 Remote Play. This is a great effort done by the company, and it has helped the product become the number two in the top most selling tablets in the UK market. The third most selling tablet in the UK market is the Sony Xperia Z4 tablet. Z3 and Z4 are Sony products that are following each other in the ranking. The ability of the Z3 tablet to work with a Bluetooth keyboard is what has attracted many clients to buy this tablet. It also has a waterproof cover that is a bonus product for the tablet(statistics, 2015). The fourth-ranked tablet is the Tesco Hudl 2. Even though customers have complained about the charge and the fragile screen, they still buy this tablet. It is because it is being sold at an affordable price, lower than the other three listed. It has a wide screen and a highly performing processor. In addition, there are also other tablets that are highly selling in the UK market that are the: Google Nexus 9, Sony Xperia Z2 Tablet, LG G Pad 8.3, Asus Memo Pad 8, Vodafone Tab Prime 6, Nexus 7 tablets and Lenovo Yoga Tablet 10 among other tablets. The UK market provided the highly classified products and the advice to customers to help them buy the best tablet(Chevalier & Gutsatz, 2012). The UK sellers feature the most sold tablets and the recent customer reviews to help the customer to view the testimonies on the functionality of the phone. The UK organization will highly rely on secondary information to help them sell more products and to get responses from the client. They also view the websites of the manufacturers to get the accurate specifications of the tablets and post them on their website for marketing. Posting reliable information will provide the customer suitable evidence and information that they need before purchasing a specific tablet. PEST Analysis, current trends in the UK tablet market PEST analysis is the study of the surrounding macro-environment that affects the activities of a firm or an organization (Miller, et al., 2011). PEST is an acronym from political, economic, social and technological aspects that are found within the external macro-environment of a firm. This is an analysis that is considered by many organizations before launching a new project. The UK tablet market they also carried out a PEST analysis. During the planning of the UK tablet market project, the stakeholders had to consider several factors. Political factors included the laws, regulations and tax policies that governed the selling of the tablets, both in the internal market and the international market. Additionally, the trade tariffs and rules were considered so that the company could transport the products to the clients at fair amounts(Miller, et al., 2011). Economic aspects included the growth in the economy, foreign cash exchange rates, the percentage of interests and the rate of inflation. The companies that has been manufacturing tablets have had stiff competition. Therefore, the organization needs to check on which tablets are fetching the high sales in the market and maximize on that. As discussed earlier, the top most selling tablet in the UK market is the Samsung Galaxy S 4.8 followed by Sony Xperia Z4. The UK market maximizes on selling tablets that will be bought by many clients. The social aspect is the attitude of customers. How easily they embrace new technologies being used in the tablets. With the increasing population growth rate in the world, it shows that there is an increase in the diversity of preferences. Finally, it is the technological aspect. Properties of technology in a tablet is what determine the rate of sales. The technological factors can be measured in R&D activities, the touch screen sensitivity, the operating system and the operating systems. Other than iPad that used the Mac operating System, tablets have been manufactured with the Android system(Reuters, 2013). The purpose of selling the Android tablets was to lower the costs of tablets and make it easy for customers to buy them. With the help of the UK tablet market, clients can learn more about the new tables that have been launched by the different companies. This is how customers rely on the secondary data in making their choices. It is easier for a customer to buy a product that has been advertised, and its properties have been highlighted. The UK tablet market goes ahead and features the reviews from customers who have used the tablets. The advantages of the PEST analysis to the UK market is that it is a simple procedure analysis that do not take much time. It has helped the UK tablet market to understand the market forces both in the local and international level(Reuters, 2013). This understanding has helped the business to increase their scope, and they are advertising products for the tablet manufacturers. The PEST analysis has helped in highlighting possible threats and addressing them before they become a bigger problem. With an understanding of the possible threat, the UK tablet market can forecast future problem and to find a possible solution to the problem.This is why the UK market table has been a suitable online source for the latest tablets and other electronics (statistics, 2015). The PEST analysis has helped the organization to note possible opportunities and to explore them. For example, after getting customers revise, they can tell the product that is highly needed. Thus, they will have more of the products because the demand is high. Disadvantages of the PEST analysis is the radical changing society and technology. The tablet manufacturers may release more than one new design of the tablets within a year. This becomes challenging for the UK tablet to advertise for a particular design. Sometimes, the information from the PEST analysis is based on assumptions that might be wrong after an onset of a project. In conclusion, the PEST analysis has greatly helped the UK tablet market relevant and with useful information to the clients. It is a secondary source for customers to understand the different properties of the tablets and their brand. Bibliography Chevalier, M. & Gutsatz, M., 2012. Luxury Retail Management: How the Worlds Top Brands Provide Quality Product and Service Support. http://public.eblib.com/choice/publicfullrecord.aspx?p=818410 ed. Hoboken: John Wiley & Sons. Company, M. &., 2013. Perspectives on retail and consumer good. McKinsey &Company,Issue Number 1, p. 76. Miller, F. P., Vandome, A. F. &McBrewster, J., 2011. Pest Analysis. New York: Gardners Books. Mintel, 2015. Products & Services. [Online] Available at: http://www.mintel.com/products-services [Accessed 26 October 2015]. Reuters, 2013. Research and Markets: Functional Foods Market in the UK - PEST Framework Analysis: 2013.[Online] Available at: http://www.reuters.com/article/2013/05/21/research-and-markets-idUSnBw216771a+100+BSW20130521 [Accessed 26 October 2015]. Statistics, O. f. N., 2015. Business and Energy. [Online] Available at: http://www.ons.gov.uk/ons/taxonomy/index.html?nscl=Business+and+Energy [Accessed 26 October 2015]. Read More