Nobody downloaded yet

Identification and Evaluation of Five Marketing Strategies of Apple Inc. and iPhone - Essay Example

Comments (0) Cite this document
The most popular hardware products of the company are its Mac line computers, iPhone smartphone and iPod music players. Moreover, consumers can conduct different types of internet-based activities through such smart mobile gadgets…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95% of users find it useful
Identification and Evaluation of Five Marketing Strategies of Apple Inc. and iPhone
Read TextPreview

Extract of sample "Identification and Evaluation of Five Marketing Strategies of Apple Inc. and iPhone"

Download file to see previous pages However, Apple’s iPhone has also become popular because of the growing demand for smartphones in the global market.
Apple Inc. conducts its business in a highly competitive market and experiences threats of monopolistic competition in business (HSC “The International Business Cycle”). In order to acquire a greater share of market demand and gain superior core competencies, the organization tries to offer qualitatively unique non-imitable products (Porter 87). Apple Inc. implements differentiation strategy in business for offering electronic hardware products such as iPhone. However, across all its international marketplaces, Apple offers standardized iPhone models. The technological features used in iPhone are authentically patented by the company. These Smartphone manufactured by the company are run through Apple’s own customized software, iOperating System (Apple Inc. “Financial Information”). iPhone is well known all over the market for its bigger screens, strong battery life and unique design. No other market rivals of the company can exactly imitate the internal and external features of iPhone. Product differentiation strategy helps to augment the brand value of Apple Inc. in the global forum. Consumers prefer to purchase iPhone because of its rare features and non-comparable applications.
Apple Inc. procures most of its hardware electronic products from the Asian economies. These semi-finished products are acquired by the company through the process of outsourcing. Some raw materials are obtained by Apple from its OEM trading partners (Apple Inc. “Financial Information”). Through an automated receiving system, Apple Inc. effectively manages the stock of its inventory. The organization utilizes environment-friendly means of production for ensuring low generation of toxins during its manufacturing process (Porter 160). Many by-products formed from the production process of Apple are recyclable in nature. The production amenities of the company aim to offer zero landfill facilities. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Identification and Evaluation of Five Marketing Strategies of Apple In Essay”, n.d.)
Identification and Evaluation of Five Marketing Strategies of Apple In Essay. Retrieved from
(Identification and Evaluation of Five Marketing Strategies of Apple In Essay)
Identification and Evaluation of Five Marketing Strategies of Apple In Essay.
“Identification and Evaluation of Five Marketing Strategies of Apple In Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Identification and Evaluation of Five Marketing Strategies of Apple Inc. and iPhone

International Marketing: Apple Inc know more about the strategies of international marketing. It should be noted that Steve Jobs is no more and the business world is looking anxiously about how Apple is going to fill the gap of Steve. No other entrepreneur in the world can currently claim the same charisma of Steve; not even Bill Gates. Under such circumstances, Apple’s business and marketing strategies are analysed through microscopes at present. With the introduction of Galaxy series of tabs and mobile phones, Samsung is currently causing stiff competition to Apple in the market. The monopoly of iPhone in the smart...
14 Pages(3500 words)Essay

Marketing principles: Apple Inc

...and recommends segmentation criteria and targeting methods to be used for two products in Apple Inc. Task two also identifies factors that influence buyer behaviour and it also proposes a new positing strategy for a product of Apple Inc. Task three describes the development process of products of Apple Inc. aimed to achieve sustainable competitive advantage and it also evaluates a range of distribution methods of Apple Inc. to provide convenience to a target group of customers and it discusses the various pricing methods used by Apple...
11 Pages(2750 words)Essay

Marketing strategies of Apple Inc

.... It's products and services include Macintosh (Mac) computers, iPhone, iPad, iPod, Apple TV, Xserve, a portfolio of consumer and professional software applications, the Mac OS X and iOS operating systems, third-party digital content and applications through the iTunes Store, and a range of accessory, service and support offerings” (Corporate Information, 2011, p. 1) With the rich legacy and tradition that has revolutionized computer technology of the 20th century, Apple Inc. has been revered by contemporary organizations as an icon of global technology. In this regard, the current research aims to proffer pertinent information that highlights the...
5 Pages(1250 words)Term Paper

Apple Computer, Inc. iPhone and Apple TV

...? Case Study Apple Inc. Key Strategic Challenges Facing Apple Challenges in Apple Computer, Inc. began because of disagreements between Jobs and Sculley. This was because of the differences on the best direction to take the company. Consequently, competition and technological changes in the computer industry created the major challenges for Apple. The technological changes proved to be a challenge to Apple as it struggled to produce standardized software in the market. Various organizations, consumers and businesses were demanding more compatible operating systems. In addition, Mac OS was not available...
5 Pages(1250 words)Assignment

Marketing Ethics at Apple Inc

...success with Steve Jobs. In 2001, Apple launched the Apple iPod. The ingenuity of this device had other electronics companies scrambling and trying to produce duplicates of it that had more operations than Apple’s model. None, though, was considered by the public to be as good as the original. Many attribute Apple’s success to the extraordinary creativity of its late CEO Steve Jobs. When he succumbed to cancer in 2011, many technology experts were convinced that Apple would never be able to find another like him. Good Marketing Ethics at Apple Inc. Throughout its existence, Apple has...
8 Pages(2000 words)Essay

Apple iphone

..., while the last was the accessories and the related services. (NetMBA, 1998) The Decision On Price The second 'p' of Marketing-Mix deals with the price related decisions. In the case of the Apple iPhone, the pricing strategy, with regards to the penetration and skim and the suggested retail price, were perhaps the most important of all. The other factors included allowing discounts on wholesale distribution, cash margins on early payments, varying the price in accordance to the season, price discrimination, flexibility and finally, the bundling of the product. (NetMBA, 1998) The Decision On Distribution The third 'p' of Marketing Mix is concerned...
6 Pages(1500 words)Article

Apple iPhone

...Apple iPhone Table of Contents Table of Contents 2 Introduction 3 History of Apple iPhone 3 Specifications 4 Generations 5 Price 6 Features6 IPhone Usage 7 iPhone Wi-Fi 8 Conclusion 8 Bibliography 8 Introduction Apple has established deep roots in the global information technology markets. Additionally, the Apple Corporation has become one of the main players in the global consumer electronics industry (such as iPhone, iPod etc). It was established as a corporation who designs fashionable, modern and useful technology products; it has released another gadget that has...
5 Pages(1250 words)Research Paper

Apple Corporation Marketing Strategies

.... Late in 2013, the company’s brand was considered the most valuable brand, after trouncing the Coca-Cola brand. From this information, it is evident that apple has been making immense improvement in the market, in concern to its performance, production and market prevalence. In the initial strategies of introduction of the company, it was dealing with computers. The most prevalent computer produced by the company is the Mac computer. While producing the Mac line of computers, the company was known as Apple computer Inc. even though the company was making immense progress in the line of computers, the company felt the need to intensify its business model (Vogelstein, 2013:13). This is by introduction of better products, depending... on the...
13 Pages(3250 words)Essay

Marketing strategies of Apple Inc

...and processes, which help in directing a company’s resource towards opportunities with an objective of achieving competitive advantage and increasing sales. With traditional marketing being replaced by modern and unconventional strategies, marketers need to clarify their business aims and work with cross-functional team for identification, evaluation as well as implementation of numerous emerging opportunities. The topic of this report is to study the marketing strategies of Apple Inc. Apple is one of the highest valued brands across the globe and falls in the...
12 Pages(3000 words)Essay

Strategic Evaluation of Apple Inc

...from that of the year 2011. Though the company’s advertising budget is not largest among its competitors, but the organisation uses it most effectively. Figure 1: Apple Inc and its competitors’ budget spending on advertising (Source: Apple, 2015) Strategic Evaluation of the Company over the last five years The market of Apple Inc Recently, Apple integrated with the market of mobile phone for a new model of iPhone. According to Mintel (2015), Apple Inc. is a ‘multimedia download market’. This is...
10 Pages(2500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Identification and Evaluation of Five Marketing Strategies of Apple Inc. and iPhone for FREE!

Contact Us