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Huawei Telecommunications - Report Example

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This report "Huawei Telecommunications" analyzes Huawei’s customer aspect of the 5C’s model using 6W model to determine the viability of the company in undertaking the contract awarded by an American company for exclusive marketing rights of 3G/ 4G USB and pocket internet modems…
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Huawei Telecommunications
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Download file to see previous pages The growth in bandwidth is driven by emerging telecommunication technologies such as cloud computing, device computing, network convergence and video teleconferencing technologies that consume high rates of bandwidth.
Huawei telecommunications has been granted a license to manufacture and market 3G/4G USB and pocket internet modems for a well-known American company. The licensing agreement includes exclusive marketing rights to a number of countries including Australia where the product is to be introduced.
The report will analyze Huawei’s customer aspect of the 5C’s model using the 6W model to determine the viability of the company in undertaking the contract awarded by an American company for exclusive marketing rights of 3G/ 4G USB and pocket internet modems to a number of countries including Australia.
The 5C’s model is useful in conducting a situational analysis of the marketing environment that faces Huawei telecommunications in the exclusive marketing contract in Australia and other countries. The analysis focuses on the customers, company, competition, collaborators, and context in making strategic marketing decisions. The company aspect of the model identifies the company resources such as people resources, production and development activities, the company facilities, the marketing capabilities, the corporate culture, the product lines, technological capabilities and corporate reputation that is essential in attaining a competitive edge in the market. The collaborators include the suppliers, distributors and partners that complement the efforts of the company. The analysis considers the benefits of strategic alliances and the risk and rewards that can be gained from the collaborators. The competitor analysis aims at identifying the strengths of the competitors, their competitive positioning and market share in order for the company to decide the best marketing strategy. ...Download file to see next pages Read More
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