Networks, Telecommunications and Computing - Research Paper Example

Networks, Telecommunications and Computing M-coupons are better than traditional paper coupons for a couple of reasons, first they have a much higher redemption rate than other e-coupons. This is largely due to the fact that people continuously carry their phones on them. Next, m-coupons have a higher level of visibility with the user. 2. The risk with mobile marketing is that individuals outside of the data base will gain access to the information. For example, users could forward the text to individuals whose number is not within the company database, and when they redeem the coupon the potential exist for them not to purchase any other product. So this means that the company does little to retain their business or add value to the marketing campaign. 3. Push marketing is a potential violation for carrier agreements with cell phone users. This means that potential suits could be posed by the company against the marketers. Because the carrier service is liable, that makes the marketers vulnerable to a law suit as a means of distributing that risk. 4. The café can benefit from collecting and tracking response rates of m-coupons by customers because of the database of information that makes dissemination of future data easier. 5. Being able to track if the coupon is forward benefits the café because it allows the company to track the effectiveness of the ad campaign itself and determine what segments of the population like specific products. Customer Relationship Management 1. The virtual world could serve as an online medium to allow consumers to interact with a product or service in an abstract environment. This makes the company more accessible, to individuals who participate within this virtual world. Moreover it may be effective in drawing in new customers. 2. The virtual world gives the consumer more control of the conversation and reduces the rate at which the company delivers bad customer service. It forces consumer to respond to a constructed system. 3. The best strategy for interacting with consumers In the virtual world would be to convert existing FAQ in to text to be delivered in the system. Additionally members at call centers can be confronted to representatives within the virtual world and communicate with individual via voice over ip. 4. The Second life consumer differs from traditional consumers because there is a layer of formality between the interactions. This means that the company will have to take the necessary precautions not only to protect the consumers’ privacy, but have a detailed interaction to ensure order accuracy. 5. Website users simply use the site as a tool to access the brick and motor structure, but individuals within Second Life also want some type digital recognition of the product purchase. That has a secondary function within the virtual environment. 6. Privacy is a big security issue because of the individual’s ability to lose access to their identity. 7. Individuals could use products in a manner that violates traditional corporate ethics. And online branding is very identifiable. This means that brands have to ensure that ethical use of brands are clearly agreed upon by the user. CRM 2 1. Youtube can be used as a means of disseminating information about waiting lines and inform users that they need to show up early. For online buyers the video can be embedded in the page that contains the point of purchase. 2. The pros of using Youtube are that it allows the company to maintain a viral presence and interact with the technological savvy crowd. Additionally, more and more consumers are becoming increasingly visual which means that youtube is a primary vehicle for communicating with them. 3. Ustream is another tool that allows the company the ability to stream live announcements to the consumers. This means the company has the ability to provide relevant information to consumers. Systems Development Life Cycle 1. Having an existing employee build the custom system is beneficial because the employee can offer unique advice as per the exact functions of the company and the system. Moreover this labor is less expensive than contracting an outside service. The negative is that the employee may not be an expert and can design the system with some means of “cheating the system”. 2. The pros of outside development is the fact that the company gets professional certified service and has the ability to seek recourse against software malfunctions. The con is the cost. 3. Old customers may feel as if the new system is necessary, but training is an easy means of transitioning them to the new system. SDLC 2 The company’s new payroll system needs to save the company money by allowing the employees to log their time in when they enter and leave each shift. This is key to preventing abuse of the system as well as waste of labor on time spent logging time. Read More