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Evolution of Master Motors Organization - Case Study Example

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This work "Evolution of Master Motors Organization" focuses on the Italian car manufacturer Master Motors. The author outlines the company's objective to provide a seamless, smooth, and comfortable driving experience to its customers. It is clear about its opportunities, strength, weakness, the possibilities of online booking, and Residential test drive. …
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Evolution of Master Motors Organization
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Download file to see previous pages Providing state of the art quality automobile services to the customers is also an integral part of the company’s objective. With the ever-changing patterns of the automobile industry customers are seeking high-quality products and services and the organization has established their organizational objectives according to that only. Business profitability is also an important objective for the organization.
The vision statement of Master Motors is significantly compatible with the objectives of the company. “The vision of the organization is to increase our stature in the premium segment of the automobile industry where customer’s dreams and our dreams will converge and together we will excel”. This vision statement is reflecting the customer-centric nature of the company.
The mission statement of the organization is “To attract the attention of the customers with premium products and services and to provide a seamless ownership experience of the well-engineered car”. The mission statement of the company is indicating the category of the product. Being a premium car manufacturer the mission statement of the company is absolutely perfect.
Strength: Being a product of Master Motors, Calderon will enjoy a significant competitive advantage in the European markets, especially in Germany. Being an environment-friendly vehicle the car contributes very little to global environmental pollution. The car emits very little CO2 (only 140gm/km). The gear function of the car is significantly smooth and seamless. The powerful engine of the car provides great pickup. The car has 1.6 Ltr engine and 6000 RPM maximum power and the peak torque of the car is 170 NM. The automatic navigation system of the car is also an important strength.
Weakness: The diesel version of the car is not available. Ground clearance of the car is low so in the case of poor quality roads, the car creates too much pressure on its shock absorbers. Being a new product in the market, the price of the product is a little bit on the higher side. ...Download file to see next pagesRead More
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