Free Marketing Essay Examples and Topics | Page 127

Marketing Challenges Facing Virgin Atlantic Airline Marketing Case Study

9 pages (3853 words) , Download 0 , Case Study

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The paper "Marketing Challenges Facing Virgin Atlantic Airline " is a great example of a Marketing Case Study. With the increase of business and leisure activities has seen the growth of Virgin Atlantic Airline a great deal over the years (Namukasa 2013, p.522). Billions of people travel each year through means of the airline to different destinations using this company’s aircraft.

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Estimating Market Size and Timing of Entry Marketing Assignment

13 pages (3576 words) , Download 0 , Assignment

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The paper "Estimating Market Size and Timing of Entry" Is a wonderful example of a Marketing Assignment. The global business has been shaped by technological developments that have made the world a real global village. One technological development that has remained a great marvel for global marketers is the internet.

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Roku Marketing Situations, Opportunity, Marketing Strategy and Implementation Plan Marketing Case Study

13 pages (3732 words) , Download 1 , Case Study

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The paper "Roku Marketing Situations, Opportunity, Marketing Strategy and Implementation Plan" is a great example of a marketing case study. This report deals with a marketing plan that relates to the live streaming of internet content through the television. ROKU Company has been considered as a feasible propagator of the innovation.

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Strategic Marketing and Innovation for Michael Kors Marketing Case Study

9 pages (2517 words) , Download 0 , Case Study

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The paper "Strategic Marketing and Innovation for Michael Kors " is a perfect example of a marketing case study. Michael Kors works in the retail industry and is based in Australia. The retail player has established its market in Australia and is looking to improve its market share by identifying the correct targeted market, the market segment which will help them to improve productivity and developing proper marketing strategies.

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An Analysis of the Core Organisation Digital Marketing Marketing Case Study

13 pages (4866 words) , Download 0 , Case Study

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The paper "An Analysis of the Core Organisation Digital Marketing" is an outstanding example of a case study on marketing. The purpose of this digital marketing plan is to provide Nutella UK Company with guidance, directions, and justified recommendations on how to develop a digital marketing plan that will enable the company to grow within the UK in the next twelve months.

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Marketing Strategy of Aesop Company Marketing

8 pages (2482 words) , Download 6

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The paper "Marketing Strategy of Aesop Company" is a worthy example of a business plan on marketing. Aesop Company has created brand recognition in Australia consisting of a variety of cosmetics of skin, hair, and body care, and has used multiple channels in the market for distributing its products.

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Consumer Behaviour Challenges Marketing Assignment

8 pages (2185 words) , Download 0 , Assignment

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The paper "Consumer Behaviour Challenges" is a good example of a marketing assignment. The integration of an ambient scent in the retail environment can demonstrate the working of the S-O-R model of environmental psychology. Foremost, the S-O-R model propagates that the environment acts as a stimulus(S) that comprises elements that come together in order to effects organisms' internal evaluations (O).

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Marketing Analysis of the Aesop Company Marketing Case Study

13 pages (4193 words) , Download 9 , Case Study

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The paper "Marketing Analysis of the Aesop Company" is an outstanding example of a marketing case study. Over the last 20 years, the beauty industry has grown with an average rate of 4.5% globally. This has led to the expansion of the industries which deal with beauty products (Berghoff & Kühne, 2013).

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Marketing Analysis of Aesop Pty Ltd Marketing Case Study

14 pages (3936 words) , Download 1 , Case Study

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The paper "Marketing Analysis of Aesop Pty Ltd" is a good example of a marketing case study. Aesop is a manufacturing company based in Australia. It manufactures various range of skincare products for the hair, body, and skin. The company was founded by a former hairdresser known as Dennis Paphitis (Wellis, 2012).

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The Problem with Maintaining Compliance with the IOSCO Principles Marketing Coursework

11 pages (3173 words) , Download 0 , Coursework

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The paper "The Problem with Maintaining Compliance with the IOSCO Principles" is a perfect example of marketing coursework. International organization of securities commissions is national securities regulatory commissions which operate on a global scale. Members of the international organization of securities commission are the main financial regulators from each country.

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The UK Household Cleaning Products Market Marketing Case Study

9 pages (2357 words) , Download 0 , Case Study

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The paper "The UK Household Cleaning Products Market " is an outstanding example of a marketing case study. The U.K. household cleaning products market has experienced significant growth over the years. The KeyNote Media Centre (2012) study shows that most Brits value the cleanliness of their homes.

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Digital Marketing Plan for Leeds Becket University Student Union Marketing Case Study

12 pages (3757 words) , Download 1 , Case Study

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The paper "Digital Marketing Plan for Leeds Becket University Student Union" is a good example of a marketing case study. This particular report undertakes to provide a digital marketing plan for Leeds Becket University Student Union, a charity organization operates in the United Kingdom. Leeds Becket Student’s Union has a variety of activities run by the students such as; volunteering, campaigns, events.

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Dominant Product Companies - Sport Shoes Marketing Case Study

8 pages (2152 words) , Download 0 , Case Study

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The paper "Dominant Product Companies - Sport Shoes" is a great example of a marketing case study. Shoes are specially designed footwear which is specifically worn to protect the feet when one is exercising or carrying out day to day activities. Shoe companies produce a variety of shoes to suit every person with respect to the activities they undertake.

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Consumer Behavior in Smartphone Purchase Marketing Coursework

9 pages (2861 words) , Download 0 , Coursework

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The paper "Consumer Behavior in Smartphone Purchase" is a great example of marketing coursework. Consumers are the most important individuals for marketers and the business world in general. At the center of consumption of various products lies the need for decision making. These decisions are called for by the availability of a number of alternatives the consumers can comfortably consider purchasing.

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Effective Leadership and Marketing Strategies - British Heart Foundation Marketing Case Study

16 pages (4674 words) , Download 1 , Case Study

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The paper "Effective Leadership and Marketing Strategies - British Heart Foundation " is a perfect example of a marketing case study. The essay will focus on factors such as effective leadership, organization structure, marketing strategies and budget management in relation to the success of the British Heart Foundation (BHF).

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Sustainability and Ethics Consultancy - Ryanair Ltd Marketing Case Study

11 pages (2884 words) , Download 0 , Case Study

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The paper 'Sustainability and Ethics Consultancy - Ryanair Ltd " is an outstanding example of a marketing case study. Ryanair Ltd has played a significant role in enhancing sustainability. According to the report by CSRHUB (2014), Ryanair Ltd has scored above average in matters of energy and climate change control, environmental policy and reporting and resource management (Creaton, 2007).

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Samsung Smartphone External Factors Marketing Case Study

8 pages (2396 words) , Download 0 , Case Study

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The paper 'Samsung Smartphone External Factors " is a good example of a marketing case study. The Smartphone industry has emerged as an essential part of the business and personal life, notably Samsung is habitually favoured by a large number of consumers. As such, consumer behaviour towards Smartphone has increasingly gained momentum given the relative dynamism in the industry.

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Victoria Bitter: Reviving a Once Loved Aussie Icon Marketing Assignment

6 pages (1707 words) , Download 0 , Assignment

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The paper "Victoria Bitter: Reviving a Once Loved Aussie Icon" is a great example of a marketing assignment. The term brand equity is often used in the marketing industry to emphasize the importance of having a well-known brand name for a product. Brand equity is based on the concept that products with known brand names often attract more customers than those with less known brand names.

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International Marketing of the Apple Company Marketing Case Study

7 pages (2040 words) , Download 0 , Case Study

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The paper 'International Marketing of the Apple Company" is a perfect example of a marketing case study. International marketing is the trading of goods and services between different countries to satisfy the needs of individual customers or organization (Lanier, 2008). People carrying out marketing should understand that different countries have different customers with different needs, and therefore, there should be a good marketing plan.

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How Does Social Media Change the Way Marketers Operate - Qantas Airways Ltd Marketing Coursework

12 pages (3234 words) , Download 0 , Coursework

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The paper "How Does Social Media Change the Way Marketers Operate - Qantas Airways Ltd" is a good example of a marketing case study. The use of the internet in the corporate world is increasing all over the globe. This has initiated a novel form of marketing referred to as Social media marketing.

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Direct Marketing and Its Value to an Organisation Marketing Coursework

12 pages (3420 words) , Download 0 , Coursework

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The paper "Direct Marketing and Its Value to an Organisation" is a perfect example of marketing coursework. In recent years, operation management tools and techniques have emerged as integral in improving performance and enhancing growth and productivity of a firm. Operation management is part of innovation and creativity strategies that companies in this competitive era ought to apply.

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China E-Government Development - Beijing Haulian Company Marketing Case Study

8 pages (2164 words) , Download 0 , Case Study

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The paper "China E-Government Development - Beijing Haulian Company" is a good example of a marketing case study. In this century of technology, every organization and government is embarking on a strategic plan to integrate the information technology system in their operations. Information technology is arguably the main aspect of the advanced technology that has revolutionized all kinds of organizations around the world.

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One-Way ANOVA Model Marketing Assignment

15 pages (5873 words) , Download 0 , Assignment

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The paper 'One-Way ANOVA Model" is a great example of a marketing assignment. The research intends to appraise the relationship between individual income and age and gender as well as factors that contribute to incomes such as the age level and gender. The individual management, as well as the financial mindset, are considered to be significant in comprehending the attitude towards incomes (Brian P. Macfie, 2006).

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The House Hold Earnings of Male and Female Are not Significantly Different Marketing Coursework

10 pages (3987 words) , Download 0 , Coursework

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The paper "The House Hold Earnings of Male and Female Are not Significantly Different" is a perfect example of marketing coursework. The wages or remuneration is considered as a social phenomenon may be looked at from different stand points. From one viewpoint, it is seen as being paid for labour services (where the application of a person’s skills and abilities are in a specified time is paid for by the person receiving the services) subject to the employer being able to afford within the economic production process of goods.

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Sterling Stationery Advertisement Marketing Case Study

6 pages (1862 words) , Download 0 , Case Study

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The paper "Sterling Stationery Advertisement" is an outstanding example of a marketing case study. Social media is instrumental in any businesses given its implied benefits in various platforms. Social media is defined as a set of applications that offers information; rather it allows for the interaction of persons while giving information (Bonsón and Flores p. 35).

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Marketing Communication Mix - a Focus on the Emirates Airlines Marketing Case Study

14 pages (3644 words) , Download 0 , Case Study

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The paper "Marketing Communication Mix - a Focus on Emirates Airlines" is a perfect example of a marketing case study. Emirates airline is an airline company. It is a subsidiary of the emirates group. Its key area of focus is air travel. The ownership of the company is held by the government of the United Arab Emirates. The company has its headquarters located in the world-renowned city of Dubai.

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Sales Cultures at Tickford Flexible Products and Samuel Jones Ltd Marketing Assignment

9 pages (2269 words) , Download 0 , Assignment

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The paper "Sales Cultures at Tickford Flexible Products and Samuel Jones Ltd" is a great example of a marketing assignment. Tickford Flexible Products Ltd. Primarily focused on making sales towards an industrial market. These products are rubber materials, that is, it produced raw materials for other companies.

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Organizational Behavior in Sales Team Marketing Assignment

8 pages (2241 words) , Download 0 , Assignment

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The paper "Organizational Behavior in Sales Team" is a perfect example of a marketing assignment. Salesforce should have a highly competitive environment where they have a healthy competition among the team (Gonzalez, Hoffman, Ingram & LaForge 2010, 224). Both Tickford Flexible Products and Samuel Jones, salespersons are indicated to have good team players prior to acquisition.

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Ferreros Five-Year Marketing Plan Marketing Case Study

8 pages (2221 words) , Download 0 , Case Study

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The paper "Ferrero’s Five-Year Marketing Plan " is an outstanding example of a marketing case study. Ferrero’s five-year marketing plan is set for the purposes of growth, mapping for funding and inform its employees of the firm’s status and direction. Although the company launched its operations in China some few years ago, its products are now a recognizable brand with a greater-than-anticipated demand.

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Perceived Differentiation and Branding Marketing Coursework

7 pages (1961 words) , Download 0 , Coursework

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The paper "Perceived Differentiation and Branding" is a great example of marketing coursework. Differentiation is a strategy employed to distinguish a service or product from others that are available in the market so that it is made more attractive to a specified target market. Differentiation is not only making it different from competitors’ products but also those organizational products.

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Challenges of Gemcom Software Australia Inc Marketing Case Study

8 pages (1891 words) , Download 0 , Case Study

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The paper "Challenges of Gemcom Software Australia Inс" is a perfect example of a marketing case study. This report authorized by the senior managers of Gemcom Software Australia aims to provide robust advice to this business on issues pertaining to the private equity acquisition of a new company and the return to better performance of the Kazakhstan agent.

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Competing in the Age of Omnichannel Retailing Marketing Case Study

11 pages (3175 words) , Download 0 , Case Study

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The paper "Competing in the Age of Omnichannel Retailing" is a wonderful example of a Marketing Case Study. The purpose of the research was to assess the conditions or situation of Target Corporation with the intention of adopting the most effective and efficient retail strategies to improve the business performance of the entity.

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Travel And Tourism Marketing Marketing Case Study

6 pages (1736 words) , Download 0 , Case Study

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The paper "Travel And Tourism Marketing" is a great example of a Marketing Case Study. Flydubai is a low-cost airline established in 2009 in Dubai as part of the Emirates Group. The airline operates out of the Dubai International Airport (Flydubai, 2015). Fly Dubai's first flight was in Lebanon in June 2009 and has been able to grow its flight at a great pace.

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Green Marketing And Its Impact On Consumer Behavior Marketing Case Study

12 pages (4182 words) , Download 0 , Case Study

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The paper "Green Marketing And Its Impact On Consumer Behavior" is a wonderful example of a Marketing Case Study. Since the 1970s, environmental pollution has become a prevailing concern for businesses and consumers (Loyola, B 2005; Sarumathi 2014). Indeed, current studies on environmental pollution show that greenhouse effects, ecological imbalances prevail.

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Moderators of Consumer Gold Buying Behavior Marketing Case Study

7 pages (1944 words) , Download 0 , Case Study

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The paper "Moderators of Consumer Gold Buying Behavior" is a great example of a Marketing Case Study. The buying behavior of consumers involves the processes that a buyer goes through in order to acquire goods and services. The behavior involves a decision-making process whereby there is a pattern that precedes the process, determines the process and eventually succeeds in the process.

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Customer-Based Brand Equity in the Team Sports Industry Marketing Case Study

12 pages (4095 words) , Download 0 , Case Study

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The paper "Customer-Based Brand Equity in the Team Sports Industry" is a perfect example of a Marketing Case Study. In the 21st century, sports have become big business across the globe. It is interesting the Sports are now playing a significant role not only in creating jobs but also contributing to the country’s GDP, economic regeneration and wealth creation (Ratten & Ratten, 2011, p.614).

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Marketing Organization Structure and Strategic Behavior Marketing Case Study

14 pages (3916 words) , Download 0 , Case Study

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The paper "Marketing Organization Structure and Strategic Behavior" is a great example of a Marketing Case Study. The process of investing and improvising an effective marketing strategy will require that the management team makes appropriate decisions and analysis (Whalley, 2010). Some of the factors to consider include the tally of competitors.

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Consumer Behavior and Business Buyer Behavior Marketing Term Paper

9 pages (2523 words) , Download 0 , Term Paper

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The paper "Consumer Behavior and Business Buyer Behavior" is a great example of a Marketing Term Paper. The report focused on the analysis of different competing brands: Smith’s, Thins, CC’s, and Doritos. Important areas covered by the report include brand performance, mental availability, and demographic and segmentation.

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Kaplans Integrated Marketing Communication Marketing Case Study

8 pages (2545 words) , Download 0 , Case Study

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The paper "Kaplan’s Integrated Marketing Communication" is a perfect example of a Marketing Case Study. The project focused on the analysis of Kaplan Business School’s Integrated Marketing Communication (ICM). ICM plays a critical in ensuring that the institution communicates effectively and efficiently by the potential clients on the products and services that it offers.

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An Integrated Marketing Communications Perspective Marketing Case Study

8 pages (2590 words) , Download 0 , Case Study

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The paper "An Integrated Marketing Communications Perspective" is a great example of a Marketing Case Study. Kaplan Business School is one of the institutions of higher education in Australia that has the highest enrolment rate of students who comprise of both local and international students. This is attributed to institutional investment in communication.

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Personal Development in Marketing Marketing Assignment

7 pages (2308 words) , Download 0 , Assignment

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The paper "Personal Development in Marketing" is a great example of a Marketing Assignment. My name is Samia from China. I am a university student pursuing a degree in business, accounting option and I am looking forward to completing my undergraduate study in two years. I have a lot of interest in people and commercial awareness.

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How Marketing Managers Use Market Segmentation Marketing Case Study

7 pages (2247 words) , Download 0 , Case Study

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The paper "How Marketing Managers Use Market Segmentation" is a great example of a Marketing Case Study. The purpose of this report is to provide the perception of the Coops’ café regarding its operations and internal environment in addressing the demands and expectations of the consumers. One of the major findings of this report is the influence of social marketing techniques.

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International Marketing for IKEA Marketing Case Study

11 pages (3311 words) , Download 0 , Case Study

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The paper "International Marketing for IKEA" is a great example of a Marketing Case Study. IKEA is a Scandinavian multinational group of companies involved in the design and sale of home accessories, appliances, and furniture. Being a re-known furniture retailer since its establishment in 1948, it has expanded internationally to 36 countries in Europe, the Americas, Australia, and Asia.

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Seeking and Securing Competitive Advantage Marketing Case Study

6 pages (1727 words) , Download 0 , Case Study

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The paper "Seeking and Securing Competitive Advantage" is a perfect example of a Marketing Case Study. Myer is a departmental chain store located in Australia (Myer, 2010). The company provides a range of products such as men and women wear, cosmetics, toys, books, food and furniture among others. Myer Australia has for a long time been the largest chain store in the country.

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The Myth of Market Share Marketing Assignment

8 pages (2175 words) , Download 0 , Assignment

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The paper "The Myth of Market Share" is a wonderful example of a Marketing Assignment. A staffing plan is termed as a framework that sets out to control and screen the costs of human capital while at the same time ensuring that there is a base to help in the decisions making process in the organizations (Armstrong & Greene 2007).

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Positioning Strategies In A Mature Marketplace Marketing Case Study

10 pages (2887 words) , Download 0 , Case Study

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The paper "Positioning Strategies In A Mature Marketplace" is a perfect example of a Marketing Case Study. According to Rose (2007), Australia is at present both the 19th largest importer and exporter in the world. It is also the 12th biggest economy in the world. The Australian dollar has, over the past two years, floated near parity with the U.S. dollar.

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Packaged Food Kellogg Company Marketing Case Study

13 pages (3665 words) , Download 0 , Case Study

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The paper "Packaged Food Kellogg Company" is a great example of a Marketing Case Study. This research work analyses the marketing issues of Kellogg’s breakfast cereals. It consists of an introduction, evaluation of marketing issues, future strategies for development and recommendation for the strategy to be adopted for children’s breakfast cereal brand.

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Brand Names And Global Positioning Marketing Case Study

11 pages (3059 words) , Download 0 , Case Study

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The paper "Brand Names And Global Positioning" is a great example of a Marketing Case Study. Lipton is an investment company that was established in 1893. It is head offices based in the United Kingdom, and currently, the firm cuts across different states of the world. Primarily, it is the leading producer of tea bags globally, although currently, it operates under the Unilever company.

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Viral Marketing Communication Marketing Case Study

6 pages (1776 words) , Download 0 , Case Study

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The paper "Viral Marketing Communication" is a great example of a Marketing Case Study. Strong international brands are more beneficial to companies than they are to customers. This is since a brand means to a company much more than getting customers as it increases the value of a company, makes the acquisition of new customers easy and motivates the employees.

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Internet-Marketing And Electronic Commerce Marketing Case Study

8 pages (2189 words) , Download 0 , Case Study

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The paper "Internet-Marketing And Electronic Commerce" is a great example of a Marketing Case Study. This is a fully researched report on the intended marketing plan of SDT Securities limited. This is a security company that has been operational in the United Kingdom since 1983. This report covers various approaches that are crucial to the implementation and adoption of internet marketing.

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Marketing Essays