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Marketing Essays

Result for Subject Marketing:
19702 essays
Food and Drinks Market- Case of Tropicana Marketing Case Study
4 pages (1333 words) , Download 2 , Case Study
Free
The paper "Food and Drinks Market- Case of Tropicana" is a perfect example of a case study on marketing. Tropicana is an American firm that primarily produces soft drinks. It has been owned by PepsiCo since 1998 and has been trying to gain a foothold in the UAE market since 2012. The company was founded by Anthony Rossi in 1947 in Bradenton, Florida (Weyer 12).
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Application: Financial Analyses Marketing Assignment
3 pages (940 words) , Download 0 , Assignment
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From the marketing arithmetic exercise calculations, increasing the retail and wholesale margins caused a drastic reduction in the manufacturer's selling price. There is one major explanation that can be given for this situation. The manufacturer's selling price has a direct effect on the retail margin per unit and wholesale margin per unit.
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Observation Research of Spinneys Supermarket Marketing Report
6 pages (2540 words) , Download 2 , Report
Free
From humble beginnings in the outskirts of Alexandria in 1924, Spinneys has grown to become one of the leading chains of supermarkets in the whole of the Middle East. From their observation research at the supermarket’s branch at Alwasl Road in Jumeira, the researchers are persuaded to believe that a genuine commitment to customer satisfaction partly explains the supermarket’s growth.
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Situational Analysis of Hendrix Marketing Research Paper
3 pages (858 words) , Download 0 , Research Paper
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It is this concern that has prompted us to conduct a study on how the company can improve its marketing efforts. Currently, the organization has segmented its market based on the sizes of families and organizations that it targets. There are chances that by
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Introducing Paulaner Beer in Indonesia (Demographics sections) Marketing Research Paper
2 pages (500 words) , Download 0 , Research Paper
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Running Head: Indonesian Demographic for Paulaner Beer Indonesian Demographic for Paulaner Beer s Indonesia is the fourth most populous country on earth and it is the largest Muslim country of the world. The total population of Indonesia is around
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Electrolux Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
Global Marketing 392A Electrolux Electrolux Question It is true that the strategic move by Electrolux’s experts to base their organization in North America was a brilliant idea. The move was fundamental in upgrading the organization from assembling
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Marketing Strategies of Coca-Cola around the World Marketing Case Study
6 pages (1637 words) , Download 0 , Case Study
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In 2003, the company slightly dropped the prices of its carbonated drinks Coke, Limca, Thum Up, Fanta, and Sprite, by 10-15 percent, particularly in the Northern part of India. This was in response to the rival company Pepsi’s move to drop prices for its products in a bid to acquire a bigger market share.
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Marketing Management: Daftar Daftar Marketing Assignment
12 pages (3242 words) , Download 0 , Assignment
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Students purchase the product on a seasonal variation. It is true that such purchases come during the beginning of terms. With competitive competition in the market of notebooks, Daftar Daftar utilizes diverse marketing procedures. Such procedures are essential in maintaining a competitive edge among other players.
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Buyer and Consumer Behavior Marketing Report
8 pages (2606 words) , Download 1 , Report
Free
The report is aimed at outlining the implications of the behavior with the purpose of enabling the development and creation of proper strategies for the expansion of the brand in the market to enable profit maximization. The report utilizes the performance of the brand, consumer attitude towards the brand as well as the demographics and segmentation associated with brand marketing.
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Competition Within the Chip Market Marketing Report
8 pages (2485 words) , Download 1 , Report
Free
The research attracts attention because in the year 2012, the market share of potato chips 68% reduced to only 62% among couples. The market shrinkage came at the same time with an increase in health awareness to the consumers who consider the deep-fried potato and food additives in chips as unhealthy. 
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Competition Within the Chip Market Marketing Report
8 pages (2520 words) , Download 1 , Report
Free
The rivals convinced consumers that they offer consumers a healthy alternative brand. All these factors remain to be major challenges causing a decrease in the volume of sales of Smith’s chips among couples and females. A natural potato chip is the latest chips range suggested by the Department of Food and Nutrition report.
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Enterprise Rent-A-Car Marketing Case Study
5 pages (1250 words) , Download 0 , Case Study
Free
Case Analysis: Enterprise Rent-A-Car Case Study: Enterprise Rent-A-Car Introduction Case studies describe the real-life situations that managers face in their day-to-day work of running businesses. A case analyst plays the role of a consultant,
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Influence of Growing Adaptations of the Clicks and Mortar Model on the Consumer Relations in Retail Sector Marketing Coursework
12 pages (3995 words) , Download 0 , Coursework
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As customers have gained access to the market information with the growth of Information and Communications Technology (ICT), the brand loyalty is no longer a stable factor for competitive advantage for the business models (Huizingh, 2002).
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New Product Development by Highland Spring Marketing Research Paper
13 pages (3682 words) , Download 0 , Research Paper
Free
Studies suggest that consumers have numerous reasons for availing bottled water and they express their dissatisfaction with tap water because of taste and smell besides health concerns. In the past decade, the demand for bottled water has grown consistently and the trend has been noticed worldwide, although the growth rate differs in different countries.
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H&M: International Business Expansion and Branding Marketing Case Study
10 pages (3006 words) , Download 0 , Case Study
Free
Freshwater is becoming a scant resource with every passing day. This is precisely the reason why H&M managers endeavour to make sure that that the aqua ecosystem is conserved by all means. The underlying rationale behind this principle is to make sure drinking as well as sanitation water easily available to people.
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Current Marketing Strategies Followed by Coca-Cola Company and Its Impact on Target Audience Marketing Research Paper
18 pages (4768 words) , Download 0 , Research Paper
Free
The paper “Current Marketing Strategies Followed by Coca-Cola Company and Its Impact on Target Audience” is a convincing example of a marketing research paper. The formulation of marketing strategies a major concern for all big organizations and this study will be focused on identifying the critical issues related to this approach in Coca-Cola Company.
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Marketing Audit and Set Marketing Objectives for Holiday Inn Marketing Report
9 pages (2884 words) , Download 0 , Report
Free
Market competition is one of the major factors considered by organizations for ensuring better sustainability and performance. In this context, organizations are identified to be focussed on marketing activities in an immense manner with the aim of ascertaining that products and/or services are offered in accordance with market demand and consumers’ preferences.
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The Marketing Research Plan for Gilligans Backpacker Hotel Marketing Research Paper
6 pages (1956 words) , Download 1 , Research Paper
Free
There is an existing gap in Gilligan’s Backpacker Hotel and resort in terms of its provision of services since the majority of visitors visiting the destination are aged 55 years and below. An effective market research plan must entail clear objectives that help towards the attainment of the long-term strategic goals. 
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Consumer Engagement and Consumer Decision Making Process Marketing Coursework
10 pages (2649 words) , Download 0 , Coursework
Free
The widespread use of tablets has made it one of the most demanding furniture in the world. Tables have been in use since its inception, but the commercial market for it first evolved during the 16th century. This was large because of the creation of highly decorated and statistically designed tables that were used for luxury.
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Market Impact on Production Marketing Coursework
7 pages (3257 words) , Download 0 , Coursework
Free
The value that an organization chooses for the items will by and large differ as indicated by the long haul showcasing methodology. For instance, an organization may underprice the item in the trusts of building pieces of the pie and guaranteeing the focused vicinity, or essentially to produce a sought level of the money stream.
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Brand Audit of Cadburys Marketing Case Study
10 pages (2947 words) , Download 1 , Case Study
Free
By market capitalization, the company holds the second position worldwide in the field of confectioneries manufacturing. Its headquarters is the United Kingdom in London (Pecoriello, & Black, 1996). A closer look at the level of operation of the company on a global level reveals that Cadburys operations are wide. 
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Necessity of Third-Party Logistics in Global Market Marketing Term Paper
7 pages (1954 words) , Download 0 , Term Paper
Free
This competitive image creates many demands in the logistics system and the management attitude to how crucial logistics is in a competitive global market. Many companies have made changes in their organizational structures and business processes to remain relevant in the global market. There is increasing interest in the growth of third-party logistics providers.
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Marketing Plan of Red Bull Company Marketing Assignment
5 pages (1250 words) , Download 0 , Assignment
Free
With regards to the financial outlook and the means by which the firm can seek to recover in the eventuality that such a marketing plan is a failure, the approach will maintain something of a conservative financial stance. What is meant by this is the fact that the company will not attempt to penetrate the market entirely 
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Concept of Egonomics Marketing Assignment
10 pages (2777 words) , Download 0 , Assignment
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Egonomics has been described as one of the 17 marketing trends that have been driving business in the contemporary era. Egonomics captures the need of the consumer for the purpose of ego satisfaction and customization of needs. It implies that organizations must develop their products in a customized manner that can help in the satisfaction of ego of the consumer.
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International Marketing of Big W Marketing Report
12 pages (3504 words) , Download 0 , Report
Free
Other than generating a healthy work environment, the organization also aims at generating greater profitability to shareholders. In its bid to enhance its retail presence in the Indonesian market, the paper conducts a macro-level analysis of Indonesia to help generate effective recommendations to Big W’s management.
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Marketing Products and Services in a Dynamic Environment Marketing Coursework
11 pages (2845 words) , Download 0 , Coursework
Free
Since the business environment is always shifting and customer inclinations keep surfacing, marketers are obligatory to become accustomed fast. Decades ago marketing of goods and services was not as competitive as it is today. The methods of advertisement that were used back then are not the same ones as the ones being used today.
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Salfordia Construction Entering the Chinese Market Marketing Case Study
24 pages (6992 words) , Case Study
Nobody downloaded yet
The paper "Salfordia Construction Entering the Chinese Market" is an outstanding example of a marketing case study. This feasibility report identifies the likelihood for Salfordia to achieve success in a joint venture in the Chinese construction industry. Research has identified an industry that is achieving significant growth rates and is providing billions of USD in revenue for both domestic and foreign firms with a foothold.
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The World Toy Industry Marketing Case Study
6 pages (2205 words) , Download 1 , Case Study
Free
There are various factors that influence the global toy industry. With the advancement in technology, toy manufacturing companies have been forced to develop toys that are supported by exceptional cutting edge technology. The market is being segmented in order to help the companies to focus on goods that are specially manufactured with the objective to meet the requirements of kids. 
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The Process of Branding Marketing Coursework
6 pages (1699 words) , Download 1 , Coursework
Free
Postmodernism is a change of era not only in terms of social, cultural and economic sense but also in the field of product branding. Thus, the presumption of the modern marketing approach seems to be obsolete and ineffective. The remarks on the postmodern branding concept are nevertheless worth considering.
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Haagen-Dazs Ice-Cream Marketing Report
6 pages (1651 words) , Download 1 , Report
Free
Marketing is conventionally divided into four interconnected decisions and resultant actions referred to as a marketing mix. This set of decisions covers fundamental elements of marketing including product, price, promotion, and place. These marketing constituents make up an adjustable set of activities that a firm exploits in response to the needs of potential target markets.
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Cosmetics Giants Segment the Global Cosmetics Market Marketing Assignment
6 pages (1737 words) , Download 5 , Assignment
Free
For instance, Chinese women will associate white skin with wealth. Hence, skin whitening and brightening products will be having a better market in China compared to other countries that do not hold such a belief. The social class, level of income, the climate of the area, and the aesthetic culture of the country, also influences the preference.
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Student Choice of Mobile Carrier Marketing Research Paper
8 pages (2323 words) , Download 0 , Research Paper
Free
In an aggressive business sector, mobile phone carriers contend on the cost and nature of administrations and work on a comprehensive organized universal environment. It is fundamental for the mobile carrier to meet student’s needs in the tying countries. They are also competent in meeting the quality of the services they offer to the students.
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Strategic Marketing of Tesco Plc Marketing Assignment
12 pages (3338 words) , Download 0 , Assignment
Free
The modern era of product marketing reflects the growing influence of the services parameter contributing to differentiating the products generated by one company over the other in the larger competitive market. Thus, companies operating along the left hand of the Goods-Services spectrum are observed to continually develop intangible offerings.
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Branding in Post Modern World Marketing Essay
6 pages (1722 words) , Download 2 , Essay
Free
Branding provides an identification of a seller; this is what makes it stand up in the crowd. However, branding over the years has changed gradually. Marketers seek new ways of customer communication to create top of the mind brand recall and simultaneously reduce clutter to a minimum.
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Market Orientation and Company Profitability: Nivea Marketing Case Study
17 pages (4705 words) , Download 0 , Case Study
Free
The paper "Market Orientation and Company Profitability: Nivea" is a wonderful example of a case study on marketing. The NIVEA brand has become one of the most recognized ones in the world of beauty care products. Beiersdorf, a German company that owns NIVEA and the NIVEA brands were established a little more than 100 years in 1911.
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Marketing Plan for Quick Travel Medical Systems Inc Marketing Business Plan
15 pages (4213 words) , Download 1 , Business Plan
Free
The business model established for Quick Travel Services, Inc. surpasses any service ideology provided by regional hospitals and clinics. Our company’s dedication to providing excellence in service delivery, personalization, and rapid scheduling capabilities due to mobility is unparalleled in the competitive industry.
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Doves Real Beauty Advertising Campaign Marketing Case Study
7 pages (1797 words) , Download 1 , Case Study
Free
The Dove Real Beauty Campaign can be considered as a popular global marketing campaign of Dove initiated and launched by Unilever in the year 2004. It is true that each and every organization considers a specific target market while launching an advertising campaign. Unilever is the parent organization of Dove.  
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Marketing Sustainability Marketing Case Study
6 pages (1782 words) , Download 1 , Case Study
Free
Retail organizations in the UK market are provided with a variety of requirements for the sustainability of the different organizational groups. Consumers always get influenced by the marketing strategy, which is ethically correct in regards to production and sustainability (Cremer and Trenbrunsel, 2011).
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Store Mystery Shopping Observation Assignment Marketing Essay
2 pages (500 words) , Download 0 , Essay
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Boston Pizza Restaurant Experience I usually visit Boston Pizza Restaurant about three times a week together with my friends or my uncle’s young son. Since the parking lot at the restaurant is extensive, I prefer to drive to the area, especially at
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Huawei Marketing Plan in Australia Marketing Business Plan
27 pages (7492 words) , Download 1 , Business Plan
The paper “Huawei Marketing Plan in Australia” is a meaty example of a marketing business plan. The report provides the marketing plan of Huawei in Australia 3G/4G and pocket internet modems. The report starts by offering an overview of the Australian mobile broadband router industry and industry factors that affect the attractiveness of the industry.
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Publix Grocer Chain Trade Enhancement Plan Marketing Assignment
12 pages (3019 words) , Download 0 , Assignment
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Publix Grocer Chain is an industry player majoring Food Markets industry, founded in 1930, the country of origin is the United States, the current CEO is Mr William E Crenshaw and the   CFO is David P Phillips. The company has its main website as www.publix.com  for elaborating companies information and it has a current employees population of about  158,000. 
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The Aspects of Advertising Process of Unhealthy Food in Hong Kong Marketing Research Paper
13 pages (4266 words) , Download 0 , Research Paper
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The beginning of the 21st century has accelerated the process of business evolution all over the world. Technological growth and competition are the primary drivers for business growth in the contemporary scenario. New strategies are being formulated in order to develop the core competencies of business and gain a competitive advantage.
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The Effects of Social Media in Purchase Behaviour ofthe UK Consumers Marketing Research Paper
16 pages (5322 words) , Download 1 , Research Paper
Free
The growth of social media has become a formidable phenomenon in the 21st century, which is, shaping the behavior of the consumers on both sides of the Atlantic. The use of e-commerce has become extremely popular among consumers as a potential tool for shopping. Globalization has heavily impacted online purchase. 
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Marketing Principles and Practices of the Beer Sector Marketing Coursework
10 pages (2835 words) , Download 0 , Coursework
Free
Inputs include the sources that are both significative and symbolic (quality, price, distinctiveness, service, and availability), social sources (family, reference groups, and social class) as well as information and feedback effects. These factors finally lead to the decision made by the consumer, which finally leads to the outputs. 
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Marketing for Gaining Competitive Advantage and Providing Customer Convenience Marketing Assignment
10 pages (3124 words) , Download 0 , Assignment
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The paper “Marketing for Gaining Competitive Advantage and Providing Customer Convenience” is an outstanding example of marketing. Marketing elements influencing the business process have been best provided in the model of the marketing mix. The following section will analyze the influence of the marketing mix if implemented in SleepWell.
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Marketing in Hospitality Industry Marketing Case Study
12 pages (2635 words) , Download 0 , Case Study
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The growth of competition in the business sphere has enhanced the need for hotels and resorts to increase its brand presence in the market. Developing a sustainable consumer brand perception with the help of appropriate segmentation, targeting and positioning is the primary need for the hotels to boost up their marketing process.
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Kids Getting Older Younger Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
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Marketing Kids getting older younger Introduction Technology and innovation have made it easy for not only adults but also kids to see all kinds of promotional messages especially through media platforms like the internet. Most children in the past
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Analysis of International Marketing Book by Vern Terpstra and WSJ Article by Dow Jones Marketing Book Report/Review
5 pages (1250 words) , Download 0 , Book Report/Review
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According to McKinsey Company, number users of Internet have increased in India by 22% as compared to other countries (9% in China and 7% in the United States) (“Facebook’s Mark Zuckerberg to Meet Modi in India”). It is observed that half of the internet users who have Facebook accounts use mobile phones to get online.
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Media and Branding, Emergence of Media Technologies Marketing Essay
3 pages (771 words) , Download 0 , Essay
Free
The emergence of media technologies has enabled effective brand communication to its consumers thus developing its awareness in new markets. Many major industries have surged up the economy and been transformed from a national one to a global one and this is due to information that has been brought out by new media technologies. Its impact is highly felt in the sports industry.
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Negotiating in Asia Marketing Research Proposal
13 pages (3591 words) , Download 0 , Research Proposal
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In the process of price negotiation, there are two major components; the buyer and the seller. The target of price negotiation entails reaching a price that is appropriate or acceptable to both the seller and the buyer. At the end of any price negotiation, either an acceptable agreement is achieved and the good is sold, or no sale is done. 
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