Huawei Marketing in Australia - Business Plan Example

The paper “Huawei Marketing Plan in Australia” is a meaty example of a marketing business plan. The report provides the marketing plan of Huawei in Australia 3G/4G and pocket internet modems. The report starts by offering an overview of the Australian mobile broadband router industry and industry factors that affect the attractiveness of the industry. The report will evaluate Huawei's market environment and situation using the 5Cs analysis model in order to determine the environment facing the company.

In the next sections, the report will highlight the strategy formulation analysis that will enable Huawei to create value through target market segmentation and positioning. The report will discuss the expected modem demand in Australia and the marketing objectives of Hauwei. The next sections will discuss the various overarching strategies that will create value and attain a competitive edge in the market. The report will also offer the marketing mix strategies that will allow Huawei to capture and retain customer values.

The report will offer recommendations on how Huawei can attain its marketing objectives and sustain value through the use of various marketing strategies of customer acquisition and retention. The last part of the report will be the conclusion that will offer a summary of the entire report.IntroductionHuawei telecommunications is headquartered in China and is the second-largest global telecommunications equipment manufacturer according to revenues. Australia’s mobile internet router market penetration is estimated to increase by 135 percent by the end of 2014 due to the high investments in telecommunications infrastructure (Australian Bureau of Statistics, 2014).

According to Australian Communications and Media Authority (ACMA), consumers have a wide range of networks, devices, and services since three leading multinational corporations have substantially invested in 3G internet networks since the mid-2000s (Australian Bureau of Statistics, 2014). According to ACMA 2010 statistics, 64 percent of the household consumers aged 18 years and above had a 3G mobile router or modem.