We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Wine Industry - Essay Example

Comments (0)
The Wine Industry has been increasingly become complicated on the onset of globalisation. Globalisation has opened up opportunities for all wine companies to market their products in countries with prices competitive with other products…
Download full paper

Extract of sample
Wine Industry

Download file to see previous pages... Among the new player is the New Zealand Wine Industry, even though it has a low base in 1980s at just about 4.5 million dollars in export, now it has exceeded it initial targets by 50%. The New Zealand Wine Industry was dominated by four major players that account for almost 80% of all exports and 16% is accounted from the 17 medium sized wineries. Almost all these wineries export a third of their production volume. One of this medium sized winery is the Coopers Creek (Case Study, 2001).
Coopers Creek was established by Andrew and Cynthia Hendry in 1980. Andrew being a former worker in a wine company and Cynthia on pate making venture proved to be a right combination. The winery is located between the Huapai and Kumeu region in northwest Auckland that includes a four hectare vineyard. The company was formed with the partnership of its first winemaker, Randy Weaver and vintage and soon after the first label was introduced to the market (www.cooperscreek.com.nz/history.html).
The company was arranged in a way that the winemaker, Andrew and the shareholders, made up mostly of grape growers, share a third of the company. He intentionally wanted the winemaker to be a part owner to have a more hands on approach in wine making at the same time joins in major decisions awaiting the company. The growers on the other hand wanted to be paid the highest price for its grape but at the same time as shareholders, they wanted to bargain for lower prices. That is why, as profits were generated, Andrew bought the share of the growers because it became difficult for them to play on both sides. Just after two years, the first Coopers Creek vintage was produced and soon after that the first label was introduced in the local market (Case Study, 2001) .
After acquisition of additional vineyards and a new winemaker after Randy returned to the US, Kim Crawford the company continued to explore additional markets. It is their primary objective to grow the grapes where they grow best for best grapes are reflected in their wines. Coopers Creek was then considered to be one of the successful medium-sized winery of the decade and at the same time an 'Award for Excellence in Exporting' was received by the company in 1997. Now, at almost 20 years, the winery is still developing ways to improve its products with its new winemaker Simon Nunns. A steady increase in its production volume was observed in order to meet the local and international demand of its products (www.cooperscreek.com.nz/history.html).
Business Background
One of the initial strategies utilised by Hendrey was establishing collaboration between local competitors in the west Auckland area. It was during one of his visit in Australia that he observed the collaboration of some Australian wineries locally and he wanted to try the idea in New Zealand. The group regularly meets to decide their next move. They initially formed a joint advertising and promotion relationship with each other that they arranged special tours, special wines and music at each vineyard as part of their marketing strategy. They also collaborate on wine tasting when introducing new wines and labels. As the success of their collaboration on the marketing initiatives was felt, they also decided to collaborate also ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
Brazilian Wine Industry
In the present context, the foreign relationship is termed to be quite vital in the Brazilian economy. This can be evidently witnessed, as the interactions of Brazil with other economies have improved largely from the previous years’ reducing the social and economical barriers.
6 Pages(1500 words)Essay
Rhetorical Analysis Essay
The advertisements are geared toward the middle-class, who usually spends a great deal of money on personal care and hygiene products. This issue is dated January 28, 2013. The main events for this magazine are the recent Globe awards and gossip about celebrities.
4 Pages(1000 words)Essay
Global & International Business Contexts (Chilean wine industry)
The strategies and the rivalry prevailing among the wine producers in the Chilean wine markets are also important for analysing the Chilean wine industry. The level of competition in the Chilean wine industry in quite healthy in nature that has the objective of producing quality wine products for supplying to the customers in domestic and foreign markets.
12 Pages(3000 words)Essay
The Wine Industry Analysis
The author states that the main thrust for demand for wine came after the Second World War, when the economic prosperity saw a phenomenal rise, leading to rise in demand of wine in almost all parts of the world. A large number of producers are spread all around the globe with miniscule share of total production catering to respective areas of influence.
5 Pages(1250 words)Essay
The crisis in the French wine industry
This development conceded with the spread of Christianity which came with widespread growth of vines. However during the time of French revolution, many of ht vineyards were confiscated from the church are other owners. Most of the wine at that time was consumed locally and little was exported from Bordeaux.
8 Pages(2000 words)Essay
Case Study: Coopers Creek and the New Zealand Wine Industry (as per attachment)
For many companies, including middle-size enterprises, international sales provide additional profits and are all that enable some companies to make any profits at all. Consumers worldwide are familiar with international brands and additionally are using locally produced goods
14 Pages(3500 words)Essay
A report on the internationalisation strategies, opportunities and challenges in global wine industry (pls refer to the specifications)
Mergers and acquisitions are very common in the wine industry and if a larger wine company acquires a smaller winery, it benefits due to economies of scale. It is able to reduce staff and the smaller winery
6 Pages(1500 words)Essay
Critically examine theory of demand supported by the examples from wine Industry (moldovan wine)
The law of demand explains this relationship and states that, assuming all the other factors are constant, an increase in the price of commodities leads to a decrease in the quantity demanded. On the other hand, a reduction in prices will lead to increased
7 Pages(1750 words)Essay
EU Environmental Law - Carbon Emissions and Sustainable cement & concrete
Towards the oil crisis of the 1970s, increased urbanization, infrastructural development and establishment of industries continued to
18 Pages(4500 words)Essay
Robert Mondavi and the Wine Industry
The company initiated its “Initial Public Offering” in the year 1993 with the substantial investment in vineyard, land acquisition and working capital. Moreover, Robert Mondavi was succeeded by his son Michael Mondavi in
2 Pages(500 words)Essay
Greek Wine Industry

The author states that the competitive advantages of wine industry in Greece are evaluated using the famous Porter’s National Diamond framework which focuses on the key factors or determinants in the country that a new entrant in the industry can utilize for their production and establish their business.

17 Pages(4250 words)Essay
Let us find you another Essay on topic Wine Industry for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us