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Marketing Plan for DraftServ Technology - Report Example

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This report "Marketing Plan for DraftServ Technology" focuses on a new in the Australian market and it is going to offer beer taps and other beverage dispensing systems to the customers. The initial target market of this company is Sydney and apart from that, they will target other cities in Australia. …
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Marketing Plan for DraftServ Technology
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Download file to see previous pages The company is also focusing on some core values which are efficient and consistent delivery services, offering innovative and dynamic products to the customers at affordable prices, etc (Jeffs, 2008).
The political factors will not be in favor of this business activity. The corporate tax rate has an increasing trend. Economic factors are also providing challenges to this company due to the high volatility of the inflation rate. Social factors include beliefs, values and norms of the company. The beverage dispensary will create a positive impact on customers in terms of values and beliefs as the customers will get purified beverages from these machines.
Opportunities – The Company can cover a large area in Australia for selling its products. It also can get the opportunity to export its products in other countries as the harbor is near Sidney city.
Threats – Expensive marketing campaign is required to tackle the competition in the local market. Huge price fluctuation will also hamper the business operation in a significant way (Pahl and Richter, 2009).
Within the next 5 years after starting the business, the company wants to achieve at least 40% of market share through its business activities and also wants to gain 25% revenue of the total revenue earned in this particular industry.
A marketing plan is one of the important parts of a business plan. An effective marketing strategy can bring success to a news organization. A marketing plan involves a few important dimensions that are essential for introducing a new product or new business in the market. Situation analysis, marketing goal, marketing strategy and marketing tactics are the important steps for making a proper marketing plan to introduce a new product in the market. Marketing strategy allows an organization to concentrate on the use of its resources and also utilize the optimal opportunities which are available in the market.  ...Download file to see next pages Read More
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