Technological and Scientific Developments have been Adopted and Used by Marketers - Coursework Example

Technological and Scientific Developments have been Adopted and Used by Marketers Technological and Scientific Developments have been Adopted and Used by Marketers Emerging technology is defined as a field where new, important innovations come up, with new developments. They are brought up as a result of different separate systems that develop towards a common goal (Lipson & Kurman 2012). The aim of this essay is to research the technological development and effects on the society and individuals. This marketing essay discusses whether emerging technologies have beneficial effects on consumer experiences. According to Achrol, Kotler (2012) he said that consumer experience is the new notion of digital in terms of information, knowledge commodities and service. Both satisfaction value and usefulness are the essential notions in consumption that are the primary procedure within commerce. Demand and its fulfilment is the core of consumption. From the perception of customers, they require satisfaction by a series of complicated experiences of their senses.   When a customer gets appealed by more than one sense, it is termed as a multi-sensory experience. According to Rieunier (2002), the sensory marketing approach tries to outdo the deficiencies found in the "traditional marketing" which is too rational. Sensory marketing enhance the experiences lived by the consumers and their feelings in the process, in which the experiences have emotional, behavioral, sensorial, cognitive, and relational dimensions, not forgetting functional. It aims to create the adequacy of the products with their design and their packaging, and then to valorize them in a commercial environment to make them attractive and in turn, make consumers respond and behave according to emotions and impulsions, more than their reasoning. The key use for sensory branding is that, it helps appeal to the consumers senses, or helps to understand the emotions and experiences of the consumer when they are drawn to, purchasing or at the times of using the product to penetrate and dominate market share, increase profits and to ensure initial and repeat purchases. Sensory branding creates an atmosphere that encourages customers to pay money and is influenced by senses of sight, noise, touch, taste and smell. Sensory marketing is explained as a means of explaining or measuring a customer’s emotions, spotting and their way of capitalizing on new market opportunities, which will help them maximize profitability of products, ensure first and repeat of purchases that is loyalty and maintain long-lasting product success. Emerging technology is defined as a field where new, important technologies come up, with new developments. They are brought up as a result of different separate systems that develop towards a common goal (Lipson & Kurman 2012). This essay will discuss whether emerging technologies can enhance customer experience and sensory systems. Examples of technologies may be educational, informational, cognitive science, artificial intelligence deals with machines and software that mimic human intelligence and nanotechnology occurs when matter is changed from its atomic, molecular or supra molecular scale to make them wide or fine, purification plants, 3D printers, On-line Electric Vehicles (OLEV), Apple, (VIRTUAL PRODUCTION & ZAEH 2013).  I will research two case studies, that is, 3-D printers and the purification plants that help to convert the waste water for energy production or reuse. This is done by first taking in one receiver and converting to other forms in purification or desalination to explain my ideas, because3-D printers and the purification plant may lead customers to have a significantly different customer experience and sensory systems. The reason why those two points will be important is that those leading brand launches many new devices. In terms of consumer use or experience and sensory systems, 3D printers also called additive manufacturing, is a process where a three-dimensional object is built up by applying repeated layers of material in three dimensions. It turns digital data into real objects via instructions from an electronic sketch and draft. Customers are able to see the physical objects. 3D printer customers can use sensory marketing to realize more products because they can touch and see the real goods rather than seeing a design or picture on the computer. With regards sensory perception, the 3D printer provides the sense of feel and touch for customers (Stone & Sidel 2004). Major examples where it works in a disabled child who has a rare non-progressive condition which cause legs to fold up by the ears and shoulders get turned inwards. With the help of a 3D printer, lightweight plastic vest are constructed. As the vest is fitted, it allows the disabled use his or her arms and refer to the system as their ‘magic arms’. To be specific, when patients receive a better quality operation the condition of their body is better after receiving a course of treatment, they may feel comfortable in their body as well as psychologically. Kaur (2012) claimed that the 3D printer could also be used to tooth cap. The technology of artificial teeth could improve because of 3D printers this explains the sense of touch. Ebert (2011) claimed that dentures can be scanned on the surface and marks easily made using a3D printer and thus artificial teeth could be created more comfortably for customers. Also, Prosthetic limbs have been created. This shows that, 3D printing has begun changing the world of prosthetics.  Patients are now having some parts of the body, like, the lower half of the body scanned and digitized. This is the first step towards getting a new type of cover for a prosthetic leg, and hope that consumers will finally stop hiding the fact that one is an amputee. By scanning an amputees’ surviving limb, San Francisco-based Company, Bespoke Innovations can make a matching prosthetic copy, thus re-creating the body’s natural symmetry and giving amputees a prosthetic that is fabricated specifically for them. Experts believe that it will at long last be replaced with the printing of organic tissue to remake biological limbs. Therefore, customers can experience the sense of touch and feel when they wear the greater quality artificial teeth or prosthetics from this emerging technology. There are many advantages for society as a whole and individuals because 3D printers, which according to a Metal Powder report weve made great strides in 3D printers in the past decade. McKinneyclaimed (2009) stated that this technology has improved manufacturing with the most overwhelming progress in bringing benefits and service for customers. The main reason why the 3D printer is so popular is that it can be used in a wide range of areas, such as vehicles, medicine, aviation and industry. Those advantages should create a better customer experience. From the perception of the sensory system, the 3D printer provides a different experience of the sensory system for customers. Customers can experience the sense of touch and sight from 3D printers. Also, 3D printers have widespread use and are being adopted in business and marketing, because they reduce the price when a company invents a new product because 3D printers can create products with less price rather than being produced by machines (The Economies 2013). This means that, when a company designs new equipment, such as paper-making devices, they could produce low-quantity items as sample products by 3D printer at first. Customers can therefore see and touch the real products and then make decide whether this product is what they really want. If customers are satisfied with those sample modules, then the company could produce a large number of products. Therefore, products of cost could certainly be reduced. This explains that, a 3D printer provides a practical way for customers to confirm the quality of products. In this way, the customer experience is improved. An example of Sensory Toys, the 3D printing toys is becoming more popular, because a company like Disney is already building 3D printed toys that are used by most children. Another advantage is the use of 3D printers in the medical environment, when describing a patient as a customer for a hospital. If the hospital can provide high quality operations and enhance accurate operative in reproducing the shape of bone fractures, vessels, cardiac infarctions, ruptured organs and bite mark wounds. The shapes of 3D printers seem to be more effortlessly comprehended by lay persons rather than 2D reconstructions. Ebert & Ross (2011) claimed that the 3D printers are ideal for medical purposes. It is assumed that patients may receive better treatment because of these advances of medical technology. Also, 3D printers can deal with some difficulties of treatment procedures. For example, 3D printers can print shapes of human anatomy structures that are particular to the patient. Especially this is the case for doctors who encounter difficulties carrying out normal medical operations on every inherently special patient. It is hard to measure a patient’s anatomy using old equipment, such as 2D printers. In contract, 3D printers provide physicians the capacity to carry out surgery successfully and more efficiently serving ill people. Sailor et al., (1998) claimed that there have been a number of uses in the medical field, from maxillofacial, craniofacial surgery(Lambright, 1990) and reconstructive head surgery (Klimek et al,1993 ), spinal Mizutani et al (2008 ) and orthopaedic surgery (Potamianos et al, 1998) since the launch of 3D printer for use producing prototyping(Barker, 1993). Kakarala (2006) suggests that in the cast of tumour resection and Curodeau & Caldarise, suggest (2000) that in reconstructive surgeries, patients suffering from a tumour can have significant advantages from the technology of the 3D printer. Operation times tend to be shorter, with greater planning abilities. Therefore, customers could receive a better experience during medical procedures and therefore this improves the customer experience. An example in BBC news report, an 83 year old woman who lives in Belgian received jawbone surgery for her face using a 3D printer. The benefits are not only in reducing surgery time but also having a lower price. As competition in the retail industry continues to increase, retailers are diving into savvy consumers’ five senses to increase purchasing decisions, and this gives me a leeway to look into the purification plants, where the waste water is usually taken in one receiver and converted to other forms in purification or desalination. This works best in homes to provide tactile senses and the best customer satisfactions, because in as much as people are designing the structures, they wait for pieces of advice on how to go about the construction, this enhance the sense of hearing , because others still coma to get pieces of advice on what is required , in terms of resources. Sense of taste is also applicable because in as much as a given community is putting up the purification plant, they are recycling the water they first used and termed it as waste, either to drink, wash cloths or utensils, this still, gives them a sense of touch. The companies have designed a program me where they are educating the public on the importance of recycled water so as to create awareness, and how it is used to save money instead of purchasing water from other areas, the already wasted one is recycled then re-used for other domestic purposes or converted to produce energy used for lighting. The sense of touch is enhanced since the companies respond promptly when the public raises an alarm and in turn work together to enact a treatment plan. This conversion helps to reduce energy consumption by almost 50%. The technology applies in areas where scarce water tends to worsen the ecology due to the issue of survival for the fittest; this means the stiff competition among organisms. The fresh water is most at times exhausted. Techniques such as forward-osmosis can help improve efficiency by utilizing low-grade heat from thermal power production or renewable heat produced by solar-thermal geothermal installations. In conclusion, the modern society is getting challenged by the everyday scientific innovations and causes the change in technologies which a state has to cope with. This is evidenced from the competition brought in by marketers where each company wants to produce quality products to its customers. This has brought a definition of emerging technology, where it is taken to be a field where new, important innovations come up, with new developments, that They are brought due to different separate systems been developed towards a common goal (Lipson & Kurman 2012). The idea of new invention has increasingly played an essential role in people’s daily life. An example comes in when in the past decades, customers’ demands were not satisfied when they used 2D printers but in the light of scientific progress, the technology of 3D printers are the Three-dimensional printing also called additive manufacturing that work to give room for creation of solid structures from a digital computer file; the process works after layers of materials are put on each other to create free-standing structures from the bottom up. Blueprints from computer-aided design are cut into cross-section for print templates, which allow the created objects to be used as models for “hard copies” made from plastics, metal alloys or other materials. They are now used to solve many problems that 2D printer could not resolve in many areas and therefore 3D printers are accepted by more customers because of their outweighing benefits. Marketers have seen it wise to use the changing technology and scientific development to adopt several 3-D printing processes. They have changed from the original large, expensive and scarce to diverse layers where they are melted or softened like selective laser melting or direct metal laser sintering types. The new ones are preferred because of speed and cost. The benefits of 3D printers could certainly bring many advantages in a wide range of areas. What is more, 3D printers could provide better customer experience. Customer can use a more practical way and accurate way to produce commodities via 3D printers. A number of advantages listed from studies are, Sailor et al., (1998) claimed that there have been a number of uses in the medical field, from maxillofacial, craniofacial surgery (Lambright, 1990) and reconstructive head surgery (Klimek et al, 1993), spinal Mizutani et al (2008) and orthopaedic surgery (Potamianos et al, 1998) since the launch of 3D printer for use producing prototyping (Barker, 1993). Kakarala (2006) suggests that in the cast of tumour resection and Curodeau & Caldarise suggest (2000) that in reconstructive surgeries, patients suffering from a tumour can have significant advantages from the technology of the 3D printer. The senses can be divided into five senses, namely visual, auditory, and olfactory, taste and touch or feel. These senses may also change customer behaviour and attitudes of purchasing. In the light of scientific and technological progress, nowadays, there are a number of technological products to be presented to the public. This phenomenon may bring about a certain impact on consumers and society as a whole. It is assumed that technologies may change people’s way of life and can create both benefits and drawbacks for society. Examples, 3-Ds not only reduce the price of products but also enhance customer satisfaction because customers can touch and see the design when they print out the object. This is evidenced by a study from BBC news report, where, an 83 year old woman who lives in Belgian received jawbone surgery for her face using a 3D printer. The benefits are not only in reducing surgery time but also having a lower price. 3D printers could bring huge progress in medical areas. They could improve the quality of treatment of procedures and provide better customer experience for patients. For example, if medical technology could be advanced, patient could receive better quality healthcare. Therefore, patients could experience greater customer experience when they go to hospital. 3D printers can also provide a better sense of touch for patients. To be specific, denture technology has been improved because of 3D printers, and patient could feel more comfortable when they wear them. They could experience the sense of touch from the 3D printer. What is more, the same situation could be seen in industry. Scientifically, 3DS began being developed in the 1980s so as to help develop products, visualize data, and do prototyping where in 1984, Chuck Hull the scientist developed a process called, stereo lithography that used ultra violet lasers to cure photopolymers, he also came up with STL file format that got integrated to 3D printing software with some digital slicing and infill strategies that are used to date.3-D got a trademark in 1995 after Z corporation commercialised an MIT. This explains that 3-D has undergone some developments for some decades in job production, distributing manufacturing and mass production during the times of metalworking industries and marked improvement is seen in the onset of 21st century, with the good sale of the machines. Statistics show a drop of their prices in 2012 with $2.2 billion from 2011 that is a decrease of 29% (CAI, GARTNER & MUNAR 2009). Customers can feel the sense of touch and sight when using them because 3D printers can print out physical objects. Customers can touch and see real items. In the future development of 3D printers, it is likely that 3D printer companies should pay attention to developing affordable printers for individual use. Even though the price of a 3D printer is decreasing now in comparison with its price five years ago, the price is still are not approachable for every customer except for big companies. Individuals cannot practically use a 3D printer in their daily life because the cost is still high. Once the price of 3D printers is affordable for home use, 3D printers be can used by more people. The other side of emerging technology, water purification plant helps produce energy. This applies when; the waste water is converted to other forms through purification or desalination. This conversion helps to reduce energy consumption by almost 50%. The technology applies in areas where scarce water tends to worsen the ecology due to the issue of survival for the fittest, that are brought in by both animals and human beings and the idea that the fresh water is most at times exhausted. Techniques such as forward-osmosis can additionally improve efficiency by utilizing low-grade heat from thermal power production or renewable heat produced by solar-thermal geothermal installations as put by Freedman &Layer by Layer (2012). Since it works best in homes to provide the best customer satisfactions, there are various senses that are enhanced. An example when the companies have designed a program me where they are educating the public on the importance of recycled water so as to create awareness, and how it is used to save money instead of purchasing water from other areas, the already wasted one is recycled then re-used for other domestic purposes, the sense of hearing is seen, because they talk while the particular society or community gets to listen to what advice they are taught Levy (2006). Also, the sense of touch is enhanced when the companies respond promptly in case the public raises an alarm and in turn work together to come up with a treatment plan, on the other side, the public work hand in hand to come up with a successful project. In a nutshell, what is coming out clearly, is that, in terms of the sensory system, the purification plant can fulfil the auditory when companies or groups of people give pieces of advice and sight senses for customers during construction and reuse of either the recycled water or in form of energy. All in all, the emerging technologies can significantly improve the people life. It is assumed that in the future, emerging technology should carry more benefits for customers. Major challenges in the field of technology and scientific development should not be left out like, in recycling, un corporation from the communities is at times seen, people think the construction is tiresome, at other times, people are much willing to participate but the scarcity of resources hinders them because of reduced support from the states and this bars development, that finally cuts down enactment of new technologies. 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