CHECK THESE SAMPLES OF Comparison of Marketing of Burger King, KFC, Pizza Hut
Your Name Your 2 November 2012 Comparative Strategic Analysis of MacDonalds and kfc MacDonalds and kfc are two of the largest fast food chains in the world today.... In the case of kfc, the mission statement identifies that it was set up to provide the best chicken meals to customers.... The mission is to provide different chicken dishes to customers and improve their core competency in doing this (kfc Website para 2).... In comparison, kfc is specialized and focused on chicken and related brands....
12 Pages
(3000 words)
Essay
4) Hygiene standards must be maintained in all the branches of the fast-food restaurant 5) Standardized menu must be available worldwide (Cao 'comparison of customers' perceptions of service quality between different management forms in fast food restaurants').... Fast food restaurants constitute independent and chain restaurants that serve all types of food like a pizza parlor, chicken grill, sandwich shops, hamburger joints, etc (Gikonyo and Berndt 12).... The success of the fast-food industry does not only depend upon the franchising method but also depends upon the implementation of effective marketing strategies....
5 Pages
(1250 words)
Case Study
This would include a tabular comparison of relevant market facts and an analysis of the 4 Ps of the subject company which will serve as basis for the formulation and recommendation of strategies.... The report seeks to (1) Propose a real product or service to serve as the subject of entry into the given markets; (2) Describe the products, markets and marketing problems of proposed product or service; for this report a global brand in operation; (3) present a critical....
14 Pages
(3500 words)
Essay
A company that segments the market and identifies target segment(s) ends up delivering superior customer value (Dibb & Simkin, 1997).... What is important is that the company satisfies.... ... ... The Cheesecake Factory located at 251, Macy's building, 8th floor, Geary St, San Francisco, CA 94102 can segment the market and target multiple segments....
4 Pages
(1000 words)
Essay
The paper 'Marketing Strategies of Dominos Pizza and pizza hut' will give the marketing milestones that pizza hut and Dominos have achieved and the differences in their marketing strategies within the United Kingdom.... The primary companies in the industry include KFC, McDonald's, Wendy's, Taco hill, Burger King, Sonic, Dunkin Donuts, Café Coffee Day, Subway, Barista, Dominos, and pizza hut.... For the previous two decades, Dominos and pizza hut has created a reputation for excellence that has yielded respect from the customers and other industry experts....
8 Pages
(2000 words)
Essay
While brands and branding have long been close to the heart of marketing, the major center has usually been on the product rather than services brands (Krishnan & Hartline, 2001).... Within marketing, branding has a more definite significance and is normally described as "a name, term, sign, symbol, or design or a mixture of these intended to recognize the goods or services of one seller or a group of sellers and to distinguish them from those of competitors" (Kotler et al, 1999)....
20 Pages
(5000 words)
Research Proposal
The paper "The Marketing Mix of burger king Company" describes that the company can manipulate the marketing mix as regards its current positioning.... burger king must check its strategy first if it is supportive of its objectives before it can decide to change the marketing mix.... The scope of this business report is to describe the marketing mix of the company burger king from primary and secondary resources in order to make an accurate analysis for their marketing planning process....
10 Pages
(2500 words)
Case Study
Brands is a restaurant company that franchises and licenses international restaurants with brands such as pizza hut, Best Place Ever, KFC, and Taco Bell.... As the name suggests, Best Place Ever is known for its expertise in preparing tasty chicken and hamburgers, pizza hut produces pizza products, and KFC is famous for the delicious chips and chicken.... Currently, McDonald's is ranked top as the best fast product company, competing with relatively strong food industries in the world such as Starbucks Corporation, Yum Brand Ltd, burger king Corporation, and Wendy International Ltd....
10 Pages
(2500 words)