We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Managemnt strategy - Essay Example

Comments (0) Cite this document
Summary
Your Name Your 2 November 2012 Comparative Strategic Analysis of MacDonalds and KFC MacDonalds and KFC are two of the largest fast food chains in the world today. They both started operating in the United States of America and have grown to cover the whole nation and are now present in different parts of the world…
Download full paperFile format: .doc, available for editing
Polish This Essay98.9% of users find it useful
Managemnt strategy
Read TextPreview

Extract of sample
"Managemnt strategy"

Download file to see previous pages It will begin by examining the core objectives and plans of both companies. The paper will then examine the leadership structure as well as the products, industrial matters and core competitive strengths of both companies. Vision & Mission The mission statement of a company defines the main reason behind the formation and maintenance of a business (Johnson et al 42). It justifies the reason why the firm exists and describes what it was set up to achieve. On the other hand, the vision of a company involves an outline of the things that a firm seeks to achieve in the foreseeable future (Johnson et al 42). In the case of KFC, the mission statement identifies that it was set up to provide the best chicken meals to customers. The mission is to provide different chicken dishes to customers and improve their core competency in doing this (KFC Website para 2). MacDonalds' mission is to become the customer's favorite place to eat and provide an experience that is unrivaled to the customers (MacDonalds Website para 1). In doing this, the spell out their vision which interlocks with the mission. MacDonalds identifies that their vision is to provide the best services to customers, employees, suppliers, investors and the community at large (MacDonalds Website para 4). ...
In comparison, KFC is specialized and focused on chicken and related brands. MacDonalds seeks to provide a good eating experience in a general atmosphere. They both seek to promote their activities through enhancing customer experience and satisfaction. Internationalization and globalization are at the heart of their visions. Additionally, they hope to seek continuous improvement and development of their systems and structures. SWOT Analysis SWOT Analysis involves an examination of the strengths, weaknesses, opportunities and threats of a company. This provides a view of how they are faring and provides an overview of how they can reshape things to meet the competition that will come up in the future. SWOT Analysis of KFC Strengths Brand Equity: Everyone knows about KFC Large international presence Strong cashflow position, only second to MacDonalds in revenue. Variety Specialized and focused Weaknesses Legal issues with International Expansion Lack of focus on Research & Development Weak marketing systems Poor customer relations Opportunities Attach and improve delivery service. Potential to expand further internationally to developing countries. Meet demand for quick meals Diversify into providing healthy foods Threats The promotion of healthy eating which emphasizes that KFC is not so healthy The presence of many competitors. The growth of supermarket food joints. Source: Nick's Business Blog SWOT Analysis of MacDonalds Strengths Strong brand name Large partnership with suppliers Socially responsible Provides health facts Loyal employees and management Culturally sensitive Focused on children Weaknesses High employee turnover Too focused on children to the neglect of other sections of the population. Although they provide ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Managemnt strategy Essay Example | Topics and Well Written Essays - 3250 words”, n.d.)
Managemnt strategy Essay Example | Topics and Well Written Essays - 3250 words. Retrieved from https://studentshare.org/management/1401935-managemnt-strategy
(Managemnt Strategy Essay Example | Topics and Well Written Essays - 3250 Words)
Managemnt Strategy Essay Example | Topics and Well Written Essays - 3250 Words. https://studentshare.org/management/1401935-managemnt-strategy.
“Managemnt Strategy Essay Example | Topics and Well Written Essays - 3250 Words”, n.d. https://studentshare.org/management/1401935-managemnt-strategy.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Strategic Managemnt
Retailers can now freely bought in products from anywhere in the world without being subjected to trade quota (Marouani 2009). This has dramatically changed the competitive landscape in the UK fashion retailing industry due to the intensified competition brought by foreign textiles either as a retailer or as an outsource material.
8 Pages(2000 words)Essay
Innovation and Managemnt of Change
The company distributes everyday jobs to participants and creates rules, policies, measures, and hierarchical organizational charts to organize various actions. Home Depot ought to continually amend their structures to become accustomed to the atmosphere shifts, technology changes, organizational grow, and leadership changes.
15 Pages(3750 words)Essay
Strategic Managemnt - Old World wine producers
The reasons for the declining importance of OW wineries are many. For one they seem oblivious of the fact that there is a new class of consumers, who prefer to order their wine based on some intrinsic attribute and not want to be burdened by any lengthy learning process.
15 Pages(3750 words)Essay
Business Informaton Managemnt BIM)
nected network of computer networks (Strydom 2004), has brought about sweeping changes in ways organisations conduct business that can be advantageous to both existing and new organisations if properly harnessed. Basically, the power of the internet lies in its ability to
7 Pages(1750 words)Essay
E-Business Strategy
This holds relevance for the companies like Spotify also. Let us analyze the features of the Spotify as follows: Spotify is a music company that provides a new way to enjoy music for the customers. Spotify is a well known music
12 Pages(3000 words)Essay
Strategic Supply Chain Managemnt
In order to have effective and efficient supply chain organizations build their supply chain considering the business strategy and the purpose of the organization (Hugos, 2006). Many organizations offer multiple products to their customers and they have
13 Pages(3250 words)Essay
Strategic Supply Chain Managemnt
towards producing those items that are in greater demand as any business entity tries to shorten the working capital cycle as much as possible so as to generate maximum amount of profit in the shortest possible time frame. But there is one other element that affects the overall
13 Pages(3250 words)Essay
International Human Resources Managemnt
However, now the context has changed a little bit and due to globalization the organization do not only need to consider their local aspect but also manage people across the border. This makes the functions of HRM a little bit more complicated and complex (Drummond 2000). This
13 Pages(3250 words)Essay
Strategy
The retailers are losing confidence in the company for the fear that whether their orders will be fulfilled in time. One of the suppliers in China has some production issues and unable to supply the
2 Pages(500 words)Essay
Strategy
g for the same resources (customer base) and competition is nowadays based on more than just trading blocs and products, it requires strategic thinking that focusses on understanding the key drivers of the economy with a specific intent of creating new opportunities that add
7 Pages(1750 words)Essay
Let us find you another Essay on topic Managemnt strategy for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us