Free

Suggestions on the strategic quality - Assignment Example

Comments (0) Cite this document
Summary
Although McDonald surpasses KFC in sales and fame, KFC performs better than McDonald in other countries. The aim of this paper is to explain explicit suggestions that this two firms can use to…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.9% of users find it useful
Suggestions on the strategic quality
Read TextPreview

Extract of sample "Suggestions on the strategic quality"

Strategic Quality: Suggestions for KFC and McDonald’s al affiliation Strategic Quality: Suggestions for KFC and McDonald’s KFC and McDonald are among the top international fast food restaurants globally. Although McDonald surpasses KFC in sales and fame, KFC performs better than McDonald in other countries. The aim of this paper is to explain explicit suggestions that this two firms can use to expand their market. I am going to explore two market strategies that can be used in each one of these two firms.
Prospector Strategy for KFC
KFC like every other organization will be faced with uncertainty. To overcome these risks, whether state uncertainty, effect or respond, KFC should adopt its respond (ROBERTS-LOMBARD, 2009). In this case the prospector strategy. Prospector strategy involves active programs that enable a firm expand into new markets stimulating new opportunities. An organization following this type of prospector strategy should be highly innovative and continuously seeking new markets and prospects (Sun, 2006). The firm should be conversant with growth and should be able to take risks (Millington, 2015).
KFC should use prospector strategy because they are a growing market and need to experiment regularly with potential responses to environmental trends that are emerging from the new market that they are creating. Instead of KFC centering their focus on the young generation, they can develop a new idea that should be serving different categories of customers with different meals. It can come out with a family package that serves the whole family
KFC can also come out with new products and including them in their menu. They can also venture into catering services and functions like after school parties and site selling for outdoor events. It should also encourage its employees to develop new ideas and products so as to excel in the business market (Millington, 2015).
McDonalds Defender strategy
Organizations that adopt the defender strategy are companies that produce a restricted set of products directed at a very constricted section of the total market (Sun, 2006). These organizations ignore trends and progress outside their distinct area and their growth is often based on market penetration (Marek, 2014). Firms with this kind of strategy try to avert other companies from entering their market.
McDonald’s has a global, extensive presence and acclaimed products. It is an already established company and can use this strategy to deter other firms from entering its market by lowering prices that their competitors would fail to meet in regards to making profits. McDonald’s is a capital intensive company ranked at the top in terms of sales and assets. It can, therefore, use efficiency (mechanization) to reduce the cost of production and subsequently market prices (Marek, 2014).
Its success can be determined by the way it can effectively use this strategy. If the firm is threatened by the growth of KFC, it can roll out a new product that KFC does not have in the market and enhance profits. Thus by doing this, it will still retain the market and maybe be able to keep the competitor out of business.
McDonalds is an established company and around 65% of its restaurants are in America (Boje & Yue, 2005). The best approach they can take to maintaining their position is by keeping their major markets and trying to expand into other territories. Through this, they get to satisfy their customers’ needs in different geographical areas. They can also produce different products in different geographical areas.
References
Boje, D., Driver, M., & Yue, C. (2005). Fiction and Humor in Transforming McDonald’s Narrative Strategies. Culture & Organization, 11(3), 195-208. doi:10.1080/14759550500203151
Millington, A. (2015). KFC brand turnaround will be led by emotional strategy, says CMO. Marketing Week (Online Edition), 1.
MAREK, P. (2014). A CRITICAL ANALYSIS OF THE CONCEPT OF MARKETING STRATEGIES FOR SMALL AND MID-SIZED COMPANIES. Economics, Management & Financial Markets, 9(4), 255-261.
ROBERTS-LOMBARD, M. (2009). Customer Retention Strategies of Fast-Food Outlets in South Africa: A Focus on Kentucky Fried Chicken (KFC), Nandos, and Steers. Journal Of African Business, 10(2), 235-249. doi:10.1080/15228910802479521
Sun, Y. (2006). Organizational strategy and IT outsourcing a perspective of Miles and Snows strategic typologies. Ottawa: Library and Archives Canada = Bibliothèque et Archives Canada. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Suggestions on the strategic quality Assignment Example | Topics and Well Written Essays - 500 words”, n.d.)
Suggestions on the strategic quality Assignment Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/management/1691023-suggestions-on-the-strategic-quality
(Suggestions on the Strategic Quality Assignment Example | Topics and Well Written Essays - 500 Words)
Suggestions on the Strategic Quality Assignment Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/management/1691023-suggestions-on-the-strategic-quality.
“Suggestions on the Strategic Quality Assignment Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/management/1691023-suggestions-on-the-strategic-quality.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Suggestions on the strategic quality

Discussion and Writing Suggestions

...Discussion and Writing Suggestions Solar power is the production of electri through the use ofsunlight either by the use of photovoltaic cells or Concentrated Solar Power (CSP). The technology surrounding the use of the photovoltaic cells involve the generation of electricity through the photoelectric effect. Concentrated Solar Power on the other hand uses lenses, mirrors and tracking systems to concentrate large beams of sunlight into a small beam that can be used to generate electricity (Zahreddine 13). Solar power has been used from a long time ago and can be traced to the ancient Greece where solar power was used as a fighting technique; the opponent ships were set ablaze in the oceans and seas. The solar power...
3 Pages(750 words)Essay

Strategic change and quality improvement

...? Strategic Change and Quality Improvement al Affiliation Strategic Change and Quality Improvement Introduction The change process that could be implemented in one’s work setting is deemed part of evidence-based practice through the use of multidisciplinary teams in treating patients with chronic illnesses. Accordingly, multidisciplinary teams, defined as collaborative practice teams which are composed of physicians, nurses, and allied health professionals, were found to be more effective in treating patients who are diagnosed with prevalent chronic diseases (Titler, n.d., pp. 9-10). In a study conducted by Codispoti, Douglas, McCallister, & Zuniga (2004), the use of...
9 Pages(2250 words)Assignment

Writing suggestions

...? Groups The groups that one encounters would usually be the ones that shape his or her life. Whatever these groups seem to be like and no matter how negative they are on the outside, there is always something that can be learned from them. Therefore, the challenge of every young adult like me is to find out for himself what good a particular group can bring him and how he can use it in his life. Perhaps, the most influential group I have ever been a part of has always been my family. My family is a big one, an extended family that somehow dictated my every decision even which school I should go to, or which woman I should marry, or which people I should not make friends with, and even which political view I should adopt. My aunts...
3 Pages(750 words)Essay

4. ASSIGNMENT: Strategic Quality Management

...Strategic Quality Management By Affiliation Question Strategic Management David (1989), defined the strategic management as a conduct of putting into practice, drafting and assessing cross-functional decisions that assist or help an organization to attain its long-term business and operational objectives. According to David (1989), the strategic management is the course of action of realizing the business and organizations vision, mission, and objectives, shaping or developing policies as well as plans, frequently in terms of programs and projects, that are intended to attain these objectives, and then assigning resources to execute the plans and...
16 Pages(4000 words)Essay

Suggestions for Airlines

... Turbulence in the Sky: The Airline Industry in Need of a Survival Strategy, is a case study that points out seven major problems with the airline industry that may limit its ability to survive in the long run. There are several options available to the industry to help improve its longevity. Here five suggestions are posited in response to the case study. First of all, the airlines have no reason to keep multiple airports open in close proximity to one another. For example, there is no need to have three airports in and around New York City. It is not cost effective. Therefore, the first suggestion is to operate one airport per thirty mile radius. Doing so will cut costs. Secondly, customers do...
2 Pages(500 words)Essay

Strategic Quality and Systems Management

...STRATEGIC QUALITY AND SYSTEMS MANAGEMENT By 12th, December, Pepsico Inc Objectives: To expand its global market reach: PepsiCo Inc aims to increase its reach in the global market as a leading corporation in the production of high quality food and beverages (Jurevicius, 2013). In line with this objective, the corporation intends to respond to the emergent market requirements on the quality and range of food products. PepsiCo engages in the production of cereal-based food products. Within a projected time line, the corporation intends to adopt standards of production that match the health concerns of its global market and adopt a service oriented approach in targeted markets beyond its United States home base (Jurevicius, 2013... creates the...
10 Pages(2500 words)Essay

Strategic Quality and Systems Management

...Strategic Quality and Systems Management al Affiliation) Strategic quality change to improve organizational performance  The organization, “Polos Foods” joined the food market to produce traditional foods. Due to increased competition and market entries in the market, the organization management should come up with new strategies to help in its survival. This will include improving on the organization’s performance. This is because the organization and corporate structure of a firm are its backbone. Different approaches may be used, but in this case, a total quality management approach will be used. This approach deals with the customers satisfaction of the product on a long term basis. For better results, all the workers... will help in the...
2 Pages(500 words)Essay

Strategic Quality and System Management

...Strategic Quality and System Management Role of operations management in an organisation  Operations management can be described as a process which converts inputs into useful products and services. It is essentially a set of inter related activities which leads to producing valuable economic outputs. The process of conversion adds value to the inputs. Operations management facilitates optimal utilisation of resources, developing products and services as per the established policies of the organisation. One of the prime benefits arising out of successful implementation of operations management is specialisation of work (Upton, et al., 2004). Production of goods and services involves a number of phases....
3 Pages(750 words)Essay

Strategic Quality And System Management

...Strategic Quality and System Management Strategic quality change refers to a modification in the quality of an organization’s products, services, customer service or internal systems that enables it to become more competitive and achieve its strategic objectives. Organizations frequently implement strategic quality changes as a result of short technology life cycles, frequent product innovation and intense competition from global competitors. Tague (2005, 305) explains that the strategic quality change process should begin with collecting input from customers about what...
2 Pages(500 words)Essay

Peer review suggestions

...Comparative Analysis: Christianity and Buddhism Rosanna Wheatfall Grand Canyon Robert Vaughn HLT-310V 5/31 Healthcare is an important requirement for people of all calibers of life, culture, language and religions. The different groups of people perceive and approach health issues differently. The diversity calls for knowledge and acceptance that people can have different religious views, but the importance of healthcare is a unifying factor. The paper discusses in detail the religious diversity in nursing. It considers in details the Christian perspective and Buddhist perspective. The paper analyses the two religions based on the seven worldview questions. Introduction Diseases affect all people and do not consider human... Analysis:...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Suggestions on the strategic quality for FREE!

Contact Us