Segmentation, Targeting and Positioning of Volvo in the US - Report Example

Founded in the year 1927, Volvo is one of the leading manufacturers and marketers in the global heavy commercial and personal vehicle producing business industry. Since its inception, Volvo has been pioneering in the global commercial and heavy equipment manufacturing industry (1Volvo Group, 2014). The striving development in production using a unique set of Research and Development initiatives has substantially enabled the Group to achieve its own benchmark in the emerging vehicle and heavy equipment manufacturing business industries.

With regard to the business functions of the organization, the Group has been witnessed to obtain its commercial objectives in manufacturing and marketing trucks, construction equipment, buses along with marine and industrial engines (Volvo group, 2014). Headquartered in Goteborg, Sweden, the business operations of Volvo also provides comprehensive financing and service solutions across different developed and developing nations of the world. The financial solutions provided by the Group is one of the major competitive sectors of Volvo to build its long-term relationship with valuable groups of stakeholders including customers, dealers, vendors along with other suppliers.

Currently, Volvo tends to perform its extensive business operations across global nations. The group has recently increased the size of its business domain across the global markets using its different strong brands. The truck brands of the group include few dominant names such as Volvo, Renault, UD Trucks, Mack and Eicher (Volvo group, 2014). The brands associated with manufacturing heavy construction equipment of the Group are Volvo and SDLG that facilitate to encompass a wider area across different Western and Asia Pacific markets.

Correspondingly, the Group is also observed to achieve major success using its exceptional and luxury bus brands.