Marketing Essays

The paper "Retail Branding and Innovation - Formosa Asian Market " is a great example of a marketing case study. In Australia for instance, there are a number of speciality retailers, and one of them includes retailers dealing with food and groceries. The food and groceries sector of Australia is fast growing because of the growth in the demand for their products by many individuals in recent years.

The paper "International Business Machines Strategy Audit" is a good example of marketing coursework. International Business Machines (IBM) remains a strong brand in the Information Technology industry. However, it is currently facing stiff competition, especially from multinationals. Although the analysis of the IBM strategy identified several strengths and opportunities of the company, it faces quite a high number of challenges.

The paper "An Evaluation of the Vegemite Brand" is a great example of a marketing case study. This report is an evaluation of the Vegemite brand under different subheadings including its history from the 1920s when the product was developed to date when it has established itself as a market leader. The challenges that the brand has faced from the time it was introduced in the market.

The paper "Factors Influencing Consumer Evaluations of Gift Promotions" is a great example of a Marketing Case Study. Arguably, the consumer is the most important stakeholder of any business. There are many reasons behind this presumption, the topmost being the actuality that the customer is the factor determining the success r otherwise of an organization.

The paper "Strategic Market Relationships or From Strategy to Implementation" is a great example of a Marketing Business Plan. This export plan of Australasian Mining Resources Company from Australia outlines the significance of going international and focuses on two export markets: the United States and China. 

The paper "Microsoft’s Windows 8 Big Secret" is a great example of a Marketing Case Study. The product I have chosen is from the most famous computer technology firm; Microsoft. I have chosen a recently released operating system by the company; windows 8. The product has received mixed reactions worldwide over and even in Australia. 

The paper " Strategic Marketing and Marketing in Specific Industry Contexts" is a wonderful example of a Marketing Case Study. This study is was about finding out more about the clients of Yerragon village and their experiences. The findings were to be used in improving the services offered to the clientele. 

The paper entitled "The Marketing Mix of Pal Dog Food" is a great example of a Marketing Case Study. This report aims to give the results of the research that I did research in the Australian market which is the pal dog food. This food for dogs is so common in the Australian market (Mirren & Bieber 2010)). 

The paper "Innovation Entrepreneurship and Competitive Advantage in the Entrepreneurial Venture" is a great example of a Marketing Case Study. The purpose of this report is to elaborate on a marketing strategy for tourism and adventure services offered by JPT Tour services, who are aiming at gaining a competitive edge in the tourism market. 

The paper "Aami Car Insurance Advertising" is a good example of a marketing case study. AAMI was founded in 1970 and it currently has over 2.5 million holders of its policy and countless calls yearly. It is a top insurer in home, car, small business and compulsory third party insurance. AAMI deals directly with its customers and uses innovative marketing and business strategies to give them outstanding customer service and high-quality products.

The paper "Malaysia to Australia Marketing Report" is a great example of a marketing case study. It is an apparent fact that the concept of consumer behavior has a long history among scholars as well as practitioners in the marketing field. This fact is determined by Sirgy (1985, p. 104) who determined that when marketers started to accept and practice marketing concepts. 

Generally speaking, the paper "Marketing Analysis of BMW Compact Cars" is a great example of a marketing case study. The BMW Company is a highly competitive car producing company which has been in the market for many years. The company is highly valued for its passion for enhancing the driving experience.

The paper "Audi Small Car in Australia - Opportunities and Threats" is a perfect example of a marketing case study. Marketing in every business is the key to the success of the business product. It is through marketing that the products can be made known in the market. It is also through marketing that the performance of the product can be assessed and reviewed so as to find out the best way forward for the product.

The paper "Wizard Home Loans Company's Insurance" is a good example of a marketing case study. Wizard Home Loans was established by Mark Bouris in 1986 as a non-bank mortgage lender. Bouris sold it in 2004 to GE Money Australia (Plunkett 119). By 2006, Wizard had become the leading non-bank mortgage lender in Australia, with around 250 branches across the country.

The paper "Apple’s Performance in the Market" is a good example of a marketing case study. Apple Inc. was started in 1976 as Apple computer by Steve Jobs and Steve Wozniak in the United States. The company main aim was to make user-friendly computer in the market which led to the introduction of their first computer in 1978. In three years, Apple had made a revolution in the PC market.

The paper "Market Analysis of Apple Inc Company" is a great example of a marketing case study. The report provides a deep analysis of Apple Inc. Company. The iPad, which is one, of the company’s products, is taken into consideration. The evaluation of marketing analysis, sources of competitive advantage, and profitability analysis.

The paper "Marketing for Bonds Company" is a good example of a marketing case study. Brand analysis of any company involves weighing the business situation, its position in bringing in profits and introducing strategies to improve on the company’s operation. This analysis focuses on the industry and the competitive conditions in the market.

The paper "Marketing Segmentation for Motorola Droid Razr" is an outstanding example of a marketing case study. With the increasing global competition among various industries, most organizations have invested their resources towards satisfying the consumer needs including factors that must be employed to meet their needs and motivate them.

The paper "Analysis of Critical Incident Techniques" is a great example of a marketing case study. During my academic tours across the country; I always book my hotel reservations online. In this particular circumstance, I sought for a three-star hotel in the city rather than the usual five-star hotels due to the financial constraints that I was experiencing.

The paper "Apple Inc Market Analysis" is a perfect example of a marketing case study. Apple Inc. started out as a computer-based company but time went bur the company diverted resources into new ventures such as mobile phones and music players. These new ventures have impacted positively on its operations and its brand.

The paper "Kelvinator Refrigerator Strategy Development Report" is an outstanding example of a marketing case study. After distress owing to the economic recession, houseware manufacturers are getting back to the growth just as consumer confidence enhances. Appliance and houseware market and the industry face stiff competition from other stores department and supermarket that sell houseware

The paper "SWOT Analysis of Honda Motor Company Ltd " is a good example of a marketing case study. Honda Motor Company Ltd was founded by one engineer called Honda Soichiro who started a technical research institute in 1946. The research institute was to develop small combustion engines. It came to be Honda Motor Company in 1948 and it started producing motorcycles in the following year.

The paper "Marketing Mix of Samsung Galaxy S4 Smartphone in Australia " is a great example of a marketing case study. The product I researched in the Australian market is the Samsung Galaxy S4 Smartphone. I have researched the performance of this product in the Australian market. Samsung is a leading brand name in the Australian market with phones and other consumer products like TVs and other home appliances.

The paper "Market Segmentation and SWOT Analysis of Fairfax Media in Australia" is an outstanding example of a marketing case study. Fairfax Media is among the leading Australia media companies. Its operations are diversified and have branches in Australia, United States and New Zealand (Australian Securities Exchange 2013).

The paper "The Success of Rexona Company" is a great example of a marketing case study. Rexona deodorant for women which is my product of research is a product of Unilever Company. Unilever is the biggest company known in the world for the production of antiperspirants and deodorants. Rexona was first made in Australia in the 1960s

The paper "Uncle Tobys Market Audit Report" is an outstanding example of a marketing case study. Cereals have been found to be profound in meeting the nutritional needs of children as well as grown-ups. Uncle Tobys Company has been functioning on the slogan of an improved diet for improved health.

The paper "Brut Deodorant Australian Target Market" is a good example of a marketing case study. The product chosen for this assignment is Brut Deodorant. Brut deodorant is a personal care product developed and sold in the Australian market. It has long-lasting deodorant protection that prevents the body odor without living a sticky residue. It ensures that the user has confidence as he or she interacts with other people.

The paper "Smith’s Original Chips Market Audit Report" is a great example of a marketing case study. This market audit report is about a product by an Australian Company known as Smiths. The company itself deals with a rather wide variety of snacks and other food products. Nevertheless, the underlying distinguishing factor is that most of them are snacks.

The paper "Ethical Challenges in Global Marketing" is a perfect example of a marketing case study. As economies open up and embrace the concept of doing business at the global level, challenges present themselves at the same rate that opportunities present themselves for businesses. One such challenge is staying within the limits of ethical conduct while conducting marketing activities in the different global market.

The paper "James Coach Negligence " is an outstanding example of a marketing case study. Conduct that falls below the principles of behaviour as established and envisioned by law for protecting other people against unreasonable risk of harm. Negligence is said to have occurred is a person acted in a manner, which departs from the conduct that a reasonably prudent individual is likely to act in similar situations.

The paper "Strategy Formulation and Implementation - Fairfax Media" is an outstanding example of a marketing case study. The Australian media industry is highly vibrant; according to the industry analysis the threat of new entrants is very low, the bargaining power of suppliers as well as consumer bargaining power is very high, and the rivalry between different players is very stiff.

The paper "Small And Medium Enterprise Development" is a perfect example of a Marketing Business Plan. The business plan will describe in detail the Sweetex Beverage Company limited’s establishment in Sydney Australia. Sweetex beverage juices will be modeled after proven technologies used by internally recognized brands like Jamba juice from the US. 

The paper "Trends in Consumer Behaviors" is a wonderful example of a Marketing Business Plan. This report is about the situation analysis of the cosmetic industry. It analyzes the approaches which would facilitate the meeting of the needs as well as the preferences of the clients as well as the strategic goals of the organization. 

In general, the paper "Key Environmental Factors Driving the Current International Success of Moulis Legal" is a good example of a marketing case study. Global marketing is a very instrumental factor in companies that operate with various branches located outside their home country (Grant, 2003, p.492).

The paper "Buyer Behaviour at P&G " is a perfect example of a marketing assignment. Perception is a process, by which a person receives, selects and gives interpretation to certain stimuli so as to give a coherent and meaningful picture. Perception comes as a result of intrinsic predisposition like motives, expectations and learning and also as a result of physical stimuli i.e. audio, sight and smell.

The paper "Standardization Process, Diversification Strategy, Price-Based Competition " is an outstanding example of a marketing assignment. Standardization is the process whereby an organization ensures its processes and methods are identical. Adaptation on the other side is ensuring that the methods applied by the company like pricing and promotions can adapt the changes in the global environment.

The paper “Tertiary Education Industry in Australia” is a  thoughtful example of an essay on education. Tertiary education is education which is considered the last in a person’s life. It is the education beyond the secondary school level in Australia. Tertiary education institutions include colleges, universities and training institutes, colleges for the communities, etc.  

The paper “Environmental Influences on Export and Import Marketing Mix Strategies in Australia” is a  great example of a report on marketing. The Australian economy has experienced rapid growth in the recent past presenting numerous challenges and opportunities for both domestic and international business companies.  

The paper "Marketing Plan for Freshly Juice Pvt Limited" is a good example of a marketing case study. Freshly Juice Pvt Limited is a manufacturer and supplier of quality juice in Australia. The company was established in 2008 by Aaron family under the Aaron Foundation, a group that comprises of qualified professionals in food processing.

Australia has been working effortlessly to bring its economy back to track. Most stakeholders want to tackle the broader issue of productivity and for the first time this year, there is some exuberance in the entire Australian economy. To investors, this confidence is important. A lack of confidence makes firms to be uncertain of the future.

The paper "Strategic Marketing for Caffebene Company" is a great example of a marketing case study. Standardization of the products and services enables an organization to create a competitive advantage. Standardization takes various forms such as pricing and quality of products. Through standardization, an organization is able to develop consistency in the production process.

The paper “Why Is Customer Relationship Management a Popular Marketing Strategy in Today’s Business Environment” is a spectacular example of a literature review on marketing. Customer Relationship Marketing has become a significant concept and business strategy and has been instrumental in assisting businesses attract and retain customers.  

The paper “Kindle Paperwhite - Marketing Success Evaluation” is a motivating example of a report on marketing. Kindle Paperwhite (WI-FI) is the second generation of paperwhite e-readers designed and sold by Amazon. Kindle Paperwhite (WI-FI) allows a user to read e-books, magazines, newspapers and other digital material sourced from Amazon online shopping site.  

The paper “The Perspectives of Pawambeo - the Company Intending to Bridge the Gap in the Australian Renewable Energy Sector” is a persuasive example of a report on marketing. Australia is among the top twenty largest consumers of non-renewable energy and 18th position per-person basis. Australia’s energy production is mainly from nonrenewable energy resources.  

The paper “Vegemite - Marketing Mix of Kraft Foods’ Product in Australia ” is a meaty example of a report on marketing. The aim of this report is to analyze the marketing mix of Vegemite, a concentrated dark brown yeast extract that is widely used in Australia as a jam for toasts and sandwiches during breakfast. By analyzing the marketing mix, the report seeks to evaluate the success of the product.  

The paper “Heinz Beans - Marketing Mix, Competitive Advantage, Evaluation of Product’s Success” is a perfect example of a report on marketing. The success of every product is mainly determined by the size of the market. As the market for a particular product grows, the marketer will seek to ensure effective marketing strategies. In order to achieve this, the market is subdivided into segments.  

The paper "History of Madrid Foot Ball Club and Giving the Recommendations " is an outstanding example of a marketing case study. Real Madrid was founded in 1902 by Spanish fans. Throughout its history, the team has used several strategies to capture the interests and hearts of fans all over the world. A rich history and a strong tradition characterize Real Madrid.

The paper "Impact of Japan’s Changing Culture on Panasonic" is a great example of a marketing case study. This progress report is purposed with intensively analyzing the impact of Japan’s changing culture on Panasonic; a global top-class multinational that deals in manufacturing and production of consumer electronics.

The paper “Australian Pharmaceuticals Industries Company’s Market Strategies ” is an excellent example of a case study on marketing. Global changes in healthcare services and lifestyle needs have necessitated the need for an increased market supply of health organizational products and services. In this regard, the healthcare industry worldwide has in the recent past encountered drastic changes.  

The paper "The US Hotel Industry in Early 2005" is a good example of a marketing case study. The United States hotel industry is reported to have been worth $113.7 billion by 2005. At the same time, there were more than 4.4 million hotel rooms available for clients, this means that the industry depended so much on the availability of consumers for leisure and disposal income.