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Marketing Essays

Result for Subject Marketing:
19914 essays
Strategic Market Planning for Billabong International Limited Marketing Case Study
7 pages (2123 words) , Download 0 , Case Study
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The paper "Strategic Market Planning for Billabong International Limited" is an outstanding example of a marketing case study. Billabong International Limited an Australian clothing retail company located in Burleigh, Queensland. The company was founded in 1973 by Gordon and Rena Merchant. The main products that the company deals with include clothing, home products and a range of surfing equipment.
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The BP Deepwater Oil Spill Marketing Coursework
7 pages (2365 words) , Download 0 , Coursework
Free
The paper "The BP Deepwater Oil Spill" is an outstanding example of marketing coursework. BP witnessed one of its catastrophic oil spill event where it agreed to pay 18.7 billion dollars in order to settle all claims arising from federal and state complaints from the Deepwater oil spill that happened in 2010.
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Effective Corporate Social Responsibility Program - Triple Bottom Line Marketing Coursework
6 pages (1867 words) , Download 0 , Coursework
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The paper "Effective Corporate Social Responsibility Program - Triple Bottom Line " is a great example of marketing coursework. In today’s corporate world, Triple Bottom Line (TBL) reporting plays a significant role in strengthening the firm’s reputation. TBL reporting is a method used in business accounting aimed at expanding the shareholder’s knowledge of the firm.
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Systems Thinking Is Critical in Developing Solutions Marketing Coursework
9 pages (2687 words) , Download 0 , Coursework
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The paper "Systems Thinking Is Critical in Developing Solutions" is an outstanding example of marketing coursework. Systems thinking is an analysis tool that shows the relationships between various components of a system, the functioning of the systems over time as well and in connection with other larger systems.
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COS Australia Company Marketing Marketing Case Study
10 pages (2988 words) , Download 1 , Case Study
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The paper "COS Australia Company Marketing" is an outstanding example of a marketing case study. COS Australia is a new consumer product that has to be reviewed for the effectiveness of its product launch as well as commercialization. The report discusses special swimsuit for kids aged 10 to 13 years that can be won inside other clothes.
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Collection of Style Australia Marketing Marketing Case Study
9 pages (2543 words) , Download 0 , Case Study
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The paper "Collection of Style Australia Marketing" is a good example of a marketing case study. Collection of Style (COS) is ready to wear label which was created in 2007. The company is a sister brand to H&M which is ready to wear multinational. The company has over 40 stores worldwide and is well known for its minimalist style.
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Consumer Purchase Behavior Marketing Coursework
12 pages (3649 words) , Download 0 , Coursework
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The paper "Consumer Purchase Behavior" is a perfect example of marketing coursework. The nature of consumption among consumers is often influenced by several factors. Business entities have been trying to establish the foundation of consumer behaviors as a factor of establishing a competitive advantage.
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Nestle Jiankang Jiang Product in the Chinese Market Marketing Case Study
9 pages (2740 words) , Download 0 , Case Study
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The paper "Nestle Jiankang Jiang Product in the Chinese Market" is a good example of a marketing case study. Nestlé S.A. is a beverage and food multinational company with its headquarters in Vevey, Switzerland. In 2014, the world’s largest food company was ranked by Fortune Global 500 at number 72 globally in terms of revenues (Nestle, 2014).
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Melbourne Mustangs: Marketing Plan Marketing Case Study
10 pages (3001 words) , Download 0 , Case Study
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The move to establish friendly recruitment into the sport by Melbourne Mustang will increase the share of valuable take on the Australian Ice Hockey League. As a result, the increased standard performance is ideal for promoting the Mustang’s ability to match the stiff premiership title within the seasonal competitions.
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Wales Would Be a Favourable Market for Westpac Bank Marketing Case Study
9 pages (2537 words) , Download 0 , Case Study
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The paper "Wales Would Be a Favourable Market for Westpac Bank" is a great example of a marketing case study. Australian banks retained a high level of stability during a global financial crisis that led to the collapse of numerous banks in the UK and US. Data from 2015 continues to show that Australian banks are the most profitable in the developed world.
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Gastronomy and Tourism Wine Trail Marketing Coursework
9 pages (2471 words) , Download 0 , Coursework
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The paper "Gastronomy and Tourism Wine Trail" is a perfect example of marketing coursework. Gastronomy etymologically and historically relates to guidance and advice on what should be eaten and drunk when, in what manner, where, and in which combinations. Gastronomy as well refers to ‘an art of living’.
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Starbucks International Marketing Marketing Case Study
7 pages (2190 words) , Download 0 , Case Study
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The paper "Starbucks International Marketing" is a good example of a marketing case study. Starbucks is an American multinational food company that was founded in 1971 with a primary focus on providing the highest quality coffee to consumers in the United States of America (Starbucks Coffee Company, 2015).
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The Western Bulldogs Marketing Plan Marketing Case Study
9 pages (2491 words) , Download 2 , Case Study
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The paper "The Western Bulldogs Marketing Plan" is a great example of a marketing case study. The following is a comprehensive and highly researched report centered on the marketing plan of one of the most notable sports club in Australian history. The Western Bulldogs is a big football club. I have been a diehard fan of the club for nearly a decade now.
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Market Performance of Hai Phong Footwear Marketing Essay
17 pages (5162 words) , Download 0 , Essay
Free
The company is based in Hai Phong province and manufactures 13 million products annually from 23 production lines and 12 factories and 14,000 workers. Over the last five years, the company has been making steady growth in sales and revenue. After meeting the local demand, it is intending to venture into the international market.
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Customer Relationship Management Approaches Used by Coles Supermarket Marketing
10 pages (2966 words) , Download 2
Free
The paper “Customer Relationship Management Approaches Used by Coles Supermarket” is a  brilliant example of a report on marketing. Verhoef (2003) defines Customer Relationship Management [CRM] as a holistic approach to sales, marketing and customer service which applies methodologies and software systems for a company to build relationships with its customers.  
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International Advertising Campaign to Reinstall Broome WA to Its Previous Business Position Marketing
10 pages (2960 words) , Download 0
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The paper “International Advertising Campaign to Reinstall Broome WA to Its Previous Business Position” is an intriguing example of a business plan on marketing. A country’s propensity to become a leading tourist destination necessitates the inclusion of effective marketing strategy, and as such, developing such a plan dictates the consideration of divergent marketing principles.  
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Marketing Management: Integrated Internet Marketing Communication Marketing Coursework
11 pages (3082 words) , Download 0 , Coursework
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In today’s fragmented and inconsistent media, it has been integral for corporates and businesses to integrate these diverse marketing communications into a single proponent, to ensure that they are able to maintain a brand that is both coherent and consistent (Ohman & Sikblad, 2013; Kitchen & Burgmann, 2010).
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Melbourne Destination Competitiveness Marketing Case Study
24 pages (6620 words) , Download 1 , Case Study
The paper "Melbourne Destination Competitiveness" is a perfect example of a marketing case study. The tourist destination of choice is Melbourne. The city is the capital of Victoria, one of the Eastern states of Australia with a population of 4 million people. The choice of Melbourne for analysis of destination competitiveness is based on a number of factors.
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Integrated Customer Relationships Management Strategy Plan for Coles Supermarket Marketing
10 pages (2980 words) , Download 0
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The paper “Integrated Customer Relationships Management Strategy Plan for Coles Supermarket” is a  convincing example of a business plan on marketing. Customer Relationships Management refers to the information technology that organizations use to manage their customers through the use of interaction data.  
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Service Marketing - PayPal Customers Marketing Case Study
10 pages (2500 words) , Download 0 , Case Study
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The paper "Service Marketing - PayPal Customers " is an outstanding example of a marketing case study. A company, organization, or individual who provides services to customers at a fee is a service provider. Pay pal a service provider provides an online way of making payments in exchange for various services and buying products, without disclosing any such information like your financial information amongst prospective buyers and sellers.
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Strategic Marketing for Toyota Australia Marketing Case Study
6 pages (1956 words) , Download 0 , Case Study
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The paper "Strategic Marketing for Toyota Australia" is a good example of a marketing case study. In the broad spectrum, Toyota Motor Corporation Australia is a wholly-owned part of Toyota Motor Corporation located in Japan. Toyota’s success as a company has been properly documented. It has a well-earned reputation for excellence in quality, cost reduction, and hitting the market with vehicles that sell.
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Complaints Handling and Service Recovery Marketing Coursework
6 pages (1940 words) , Download 0 , Coursework
Free
The paper "Complaints Handling and Service Recovery" is a great example of marketing coursework. The aim of this essay was to explore service marketing with respect to the complaint case of a university student regarding credit point transfers. The service provider is a university UC which offers diploma, degree and postgraduate courses.
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Creating a Strategic Marketing for Long-Term Growth-Centralian College Marketing Case Study
8 pages (2360 words) , Download 0 , Case Study
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The paper "Creating a Strategic Marketing for Long-Term Growth-Centralian College" is a perfect example of a marketing case study. Centralian College is part of Charles Darwin University, located in Alice Springs and is 1500 kilometres south of Darwin and north of Adelaide within the heart of Central Australia. It is also located near Australia’s most famous landmarks known as “Uluru” or Ayers Rock.
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Situation Analysis and Goals of EON Organisation Marketing Case Study
14 pages (3674 words) , Download 0 , Case Study
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The paper "Situation Analysis and Goals of EON Organisation" is an outstanding example of a marketing case study. EON is a non-profit organization based in West Australia that offers disease prevention through upholding a healthy lifestyle for aboriginal communities; this is done through providing gardens, teaching the communities in the area to effectively cultivate gardens that have fruits and vegetables.
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Ethics of Segmentation, Internal, External and Customer Environments Marketing Assignment
6 pages (1620 words) , Download 0 , Assignment
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The paper "Ethics of Segmentation, Internal, External and Customer Environments" is an outstanding example of a marketing assignment. All the factors within the business that affects its operations constitute its internal environment. These comprise factors such as employees, organizational culture, and management, among others.
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E-Marketing Excellence Planning And Optimizing Your Digital Marketing Marketing Case Study
6 pages (1500 words) , Download 0 , Case Study
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The paper "E-Marketing Excellence Planning And Optimizing Your Digital Marketing" is a great example of a Marketing Case Study. Small Business Enterprises play an important role in many economies across the world including Australia. They contribute significantly to development, economic and employment growth.
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International Marketing and Bargaining Power of Suppliers Marketing Case Study
9 pages (2692 words) , Download 0 , Case Study
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The paper "International Marketing and Bargaining Power of Suppliers " is a perfect example of a Marketing Case Study. The costs of starting up a pet business in Melbourne are very high which means that new entrants would not only require meeting the legal requirements as provided by the authorities with regard to pets but also be armed with a large war chest (English & Moate, 2011). 
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Recovering Customer Loyalty When Things Go Wrong Marketing Assignment
13 pages (3695 words) , Download 0 , Assignment
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The paper entitled "Recovering Customer Loyalty When Things Go Wrong" is a perfect example of a Marketing Assignment. Developing customer loyalty is key for any business to maintain its competitive edge in the market and enhance its profitability in today’s demanding and competitive business environment.
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Implement And Monitor Marketing Activities Marketing Assignment
9 pages (2399 words) , Download 0 , Assignment
Free
The paper "Implement And Monitor Marketing Activities" is a perfect example of a Marketing Assignment. To succeed in implementing a marketing plan, it is important to brief stakeholders on their duties. Lingard (2010) elaborated that marketing plan stakeholders comprise of people who are concerned with marketing activities. 
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Gold Coast as a Destination for Short-Break Holidays in Brisbane Market Marketing Case Study
9 pages (2765 words) , Download 0 , Case Study
Free
The paper "Gold Coast as a Destination for Short-Break Holidays in Brisbane Market" is a great example of a marketing case study. Gold Coast is considered as one of the Australian premiere tourist destinations which attract more than 10 million days trip and overnight visitors annually. Gold Coast Tourism is an official organisation of regional tourism (RTO) is in charge of marketing of this destination.
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International Marketing of Walmart Inc Marketing Case Study
8 pages (2246 words) , Download 0 , Case Study
Free
The paper "International Marketing of Walmart Inc " is an outstanding example of a marketing case study. This report was about Walmart Inc. which is an American founded company that is looking forward to expanding its territories by entering the Australian market. The reason that is assumed to have contributed to this scenario is the fact that Australia is an island and that yet many companies to enter the industry.
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Advertising the Laneway Festival in Australia Marketing Case Study
7 pages (1991 words) , Download 0 , Case Study
Free
The paper "Advertising the Laneway Festival in Australia" is a great example of a marketing case study. The laneway music festival presents new and revered music to its customers; the Festival strives to present live concerts of the current urban music. Its settings in the streets make it unique to other music festivals. The festival began in 2004 in the Caledonian lane of Melbourne.
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Market Strategy Report of Samsung Electronic Company Marketing Case Study
15 pages (4203 words) , Download 0 , Case Study
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The paper "Market Strategy Report of Samsung Electronic Company" is an outstanding example of a marketing case study. This report examines various marketing strategies of Samsung Electronic Company. The company is at the moment the leading Information Technology Company in the world having produced high profiled smartphones among other electronic products.
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Intended Target Market and Target Market Segmentation Marketing Coursework
6 pages (1711 words) , Download 0 , Coursework
Free
The paper "Intended Target Market and Target Market Segmentation" is a good example of marketing coursework. Australia is a beautiful place that offers a great deal to a variety of tourists. Tourists are able to find gorgeous vistas to watch a sunset, beautiful beaches to practice their surfing techniques, rainforests to hike, and cultural events in the cities.
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Target Market and Positioning of Click Frenzy Marketing Assignment
16 pages (4420 words) , Download 0 , Assignment
Free
The paper "Target Market and Positioning of Click Frenzy" is a perfect example of a marketing assignment. Click frenzy was an online sales initiative in Australia that was largely publicized but failed to deliver what it had promised. The event was to launch at 7 PM AEST, on Tuesday, November 20th 2012 but its servers crashed due to heavy traffic.
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Sydney Dry Cleaner Services Marketing Plan Marketing Case Study
19 pages (5142 words) , Download 0 , Case Study
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The paper "Sydney Dry Cleaner Services Marketing Plan " is a good example of a marketing case study. Sydney Dry Cleaner Services has been the goal of James Gill to establish it as a dry cleaner business coupled with door to door pick-up and deliveries. The keys to success at Dry Cleaner Services including environment, reputation, competitive pricing, competitive pricing, professionalism.
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Importance of Creativity In Advertising Marketing Coursework
6 pages (1743 words) , Download 0 , Coursework
Free
The paper "Importance of Creativity In Advertising" is a good example of marketing coursework. In the world of marketing, creativity is considered as an element that can be used to solve multifaceted problems to the business’s benefit. Advertising creativity involves the development of original, memorable and attention-catching ideas to strategically promote products and services.
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Retail Branding and Innovation - Formosa Asian Market Marketing Case Study
9 pages (2561 words) , Download 0 , Case Study
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The paper "Retail Branding and Innovation - Formosa Asian Market " is a great example of a marketing case study. In Australia for instance, there are a number of speciality retailers, and one of them includes retailers dealing with food and groceries. The food and groceries sector of Australia is fast growing because of the growth in the demand for their products by many individuals in recent years.
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International Business Machines Strategy Audit Marketing Coursework
13 pages (3557 words) , Download 1 , Coursework
Free
The paper "International Business Machines Strategy Audit" is a good example of marketing coursework. International Business Machines (IBM) remains a strong brand in the Information Technology industry. However, it is currently facing stiff competition, especially from multinationals. Although the analysis of the IBM strategy identified several strengths and opportunities of the company, it faces quite a high number of challenges.
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An Evaluation of the Vegemite Brand Marketing Case Study
10 pages (3123 words) , Download 1 , Case Study
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The paper "An Evaluation of the Vegemite Brand" is a great example of a marketing case study. This report is an evaluation of the Vegemite brand under different subheadings including its history from the 1920s when the product was developed to date when it has established itself as a market leader. The challenges that the brand has faced from the time it was introduced in the market.
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Factors Influencing Consumer Evaluations of Gift Promotions Marketing Case Study
22 pages (5777 words) , Download 1 , Case Study
The paper "Factors Influencing Consumer Evaluations of Gift Promotions" is a great example of a Marketing Case Study. Arguably, the consumer is the most important stakeholder of any business. There are many reasons behind this presumption, the topmost being the actuality that the customer is the factor determining the success r otherwise of an organization.
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Strategic Market Relationships or From Strategy to Implementation Marketing
24 pages (6611 words)
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The paper "Strategic Market Relationships or From Strategy to Implementation" is a great example of a Marketing Business Plan. This export plan of Australasian Mining Resources Company from Australia outlines the significance of going international and focuses on two export markets: the United States and China. 
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Microsofts Windows 8 Big Secret Marketing Case Study
12 pages (3515 words) , Download 0 , Case Study
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The paper "Microsoft’s Windows 8 Big Secret" is a great example of a Marketing Case Study. The product I have chosen is from the most famous computer technology firm; Microsoft. I have chosen a recently released operating system by the company; windows 8. The product has received mixed reactions worldwide over and even in Australia. 
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Strategic Marketing and Marketing in Specific Industry Contexts Marketing Case Study
12 pages (4138 words) , Download 0 , Case Study
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The paper " Strategic Marketing and Marketing in Specific Industry Contexts" is a wonderful example of a Marketing Case Study. This study is was about finding out more about the clients of Yerragon village and their experiences. The findings were to be used in improving the services offered to the clientele. 
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The Marketing Mix of Pal Dog Food Marketing Case Study
12 pages (3304 words) , Download 0 , Case Study
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The paper entitled "The Marketing Mix of Pal Dog Food" is a great example of a Marketing Case Study. This report aims to give the results of the research that I did research in the Australian market which is the pal dog food. This food for dogs is so common in the Australian market (Mirren & Bieber 2010)). 
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Innovation Entrepreneurship and Competitive Advantage in the Entrepreneurial Venture Marketing Case Study
12 pages (3405 words) , Download 0 , Case Study
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The paper "Innovation Entrepreneurship and Competitive Advantage in the Entrepreneurial Venture" is a great example of a Marketing Case Study. The purpose of this report is to elaborate on a marketing strategy for tourism and adventure services offered by JPT Tour services, who are aiming at gaining a competitive edge in the tourism market. 
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Aami Car Insurance Advertising Marketing Case Study
8 pages (2300 words) , Download 0 , Case Study
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The paper "Aami Car Insurance Advertising" is a good example of a marketing case study. AAMI was founded in 1970 and it currently has over 2.5 million holders of its policy and countless calls yearly. It is a top insurer in home, car, small business and compulsory third party insurance. AAMI deals directly with its customers and uses innovative marketing and business strategies to give them outstanding customer service and high-quality products.
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Malaysia to Australia Marketing Report Marketing Case Study
8 pages (2542 words) , Download 0 , Case Study
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The paper "Malaysia to Australia Marketing Report" is a great example of a marketing case study. It is an apparent fact that the concept of consumer behavior has a long history among scholars as well as practitioners in the marketing field. This fact is determined by Sirgy (1985, p. 104) who determined that when marketers started to accept and practice marketing concepts. 
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Marketing Analysis of BMW Compact Cars Marketing Case Study
14 pages (3737 words) , Download 0 , Case Study
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Generally speaking, the paper "Marketing Analysis of BMW Compact Cars" is a great example of a marketing case study. The BMW Company is a highly competitive car producing company which has been in the market for many years. The company is highly valued for its passion for enhancing the driving experience.
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Audi Small Car in Australia - Opportunities and Threats Marketing Case Study
13 pages (3540 words) , Download 0 , Case Study
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The paper "Audi Small Car in Australia - Opportunities and Threats" is a perfect example of a marketing case study. Marketing in every business is the key to the success of the business product. It is through marketing that the products can be made known in the market. It is also through marketing that the performance of the product can be assessed and reviewed so as to find out the best way forward for the product.
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