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Marketing Essays

Result for Subject Marketing:
19702 essays
Difference between B2B and B2C Marketing Essay
12 pages (3379 words) , Download 0 , Essay
Free
The different concepts of marketing draw their initial roots from the traditional methods of exchanging goods. This strategic development of the different marketing concepts has emerged due to the present era of globalization. With this development, the concept of marketing has evolved with immense importance over the years, and from the past few decades.
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Developing a Marketing Plan for Kingfisher Airlines Limited Marketing Case Study
7 pages (2308 words) , Download 1 , Case Study
Free
In spite of having such a strong team of management, research and development unit, potential market and well-established operations, Kingfisher Airlines couldn’t retain sustain in long term because of a large no. of loopholes in the marketing plans. The airline company targeted the upper middle class of the society most of which are from the service sector.
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British American Tobacco Services Marketing Mix Marketing Essay
7 pages (3023 words) , Download 4 , Essay
Free
The marketing mix has been predominated by the famous “4Ps” that include price, product, promotion, and place. Conversely, because of the intangible, heterogeneous, inseparable, and perishability nature of services, there was a need to extend the ‘4Ps’ to accommodate this distinctive characteristic of services, which include physical evidence, people, and process.
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United Airlines Objectives and Opportunities for Development Marketing Term Paper
10 pages (2829 words) , Download 0 , Term Paper
Free
The objective of the term paper is to describe what United Airlines’ target markets prefer. After collecting the preferred information about customers’ preferences, we assess how the information can be used to improve the company’s profitability and customer service. The age groups selected were 18 to 29, 30 to 45 and 46 to 60.  
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Branding Review: Quiznos Restaraunt Marketing Coursework
12 pages (3455 words) , Download 1 , Coursework
Free
It is beneficial for the company to tie up with a famous advertising company for branding its product so that it can reach maximum customers. It is also suggested that the company should follow Keller’s Brand Equity Model for rebuilding its brand image and customer base. It will help the company to achieve its business operations successfully.
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An Analysis of Human Motivation, Choice, and Behavior in Terms of Vintage Fashion Marketing Term Paper
12 pages (3000 words) , Download 2 , Term Paper
Free
Another relevant factor indicated above, has to do with the desire to set a new trend to step outside the norms of action that might exist within a given time. Fashion visionaries have long parking to the past as a means of drawing inspiration or future trends and seeking to elicit a new definition of high fashion.
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Direct Marketing Campaign for Samsung Galaxy S5 Marketing Case Study
10 pages (2680 words) , Download 0 , Case Study
Free
Samsung Company did not start from an electronic business like other electronic and affiliated product giant companies. Instead, the company’s founder Byung-Chull Lee started by setting up a trade export company in Korea back in 1938. The company sold fish, fruits, and vegetables to China.
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Branding: Malaysia Airlines Marketing Assignment
14 pages (4069 words) , Download 0 , Assignment
Free
This paper would also identify a branding agency that can help the company to re-invent itself. The main argument of this paper is that Malaysia airlines have numerous opportunities for growth, and if they are effectively used, then the airline has the capability of becoming the most dominant and profitable airline in the world.      
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Pricing Strategy and Tactics of Thomson Holidays Marketing Essay
7 pages (1917 words) , Download 1 , Essay
Free
The price can be established for profit maximization for services offered and for every unit sold or from the overall market. The pricing strategy can be employed to protect a market that already exists from new entrants, to proliferate market share to move into a new market.
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Factors Affecting the Audi Car Company Marketing Case Study
2 pages (597 words) , Download 2 , Case Study
Free
The paper "Factors Affecting the Audi Car Company" is a perfect example of a case study on marketing. This paper tells that headquartered in Germany, the Audi AG, the automotive company was founded in 1910 (Baumann, 2010).  Audi production houses are based in India, China, Hungary, Germany, and Belgium.
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Application of Twitter as an Interactional Tool for Customers at Wal-Mart Marketing Case Study
14 pages (4231 words) , Download 0 , Case Study
Free
The paper "Application of Twitter as an Interactional Tool for Customers at Wal-Mart" is an outstanding example of a marketing case study. Information technology has become an integral part of the common man’s life throughout the world and therefore, the companies have to adapt their practices in order to accommodate changing and fluxing preferences of the customers (Edvardsson & Gruber 2011).
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Pricing Strategies That Retail Companies Use to Attract Customers to Achieve Leadership within the Industry Marketing Essay
7 pages (1928 words) , Download 0 , Essay
Free
The paper "Pricing Strategies That Retail Companies Use to Attract Customers to Achieve Leadership within the Industry" is an outstanding example of an essay on marketing. The author of the paper states that retail Strategy plays a fundamental role in assisting business organizations to make economically sound pricing decisions.
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Consumer Behavior at Starbuck Marketing Case Study
8 pages (2103 words) , Download 0 , Case Study
Free
Customers are integral ion any business. Customers will shop depending on their preferences or trends in the market. Customers determine the number of products supplied to the market by a given firm. The duty of each firm is to determine customer behaviors and plan their marketing strategies based on these trends. 
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Marketing Ethics of Holiday Inn Marketing Case Study
4 pages (1168 words) , Download 3 , Case Study
Free
The paper "Marketing Ethics of Holiday Inn" is a perfect example of a case study on marketing. Hind wants to improve the sales of guest rooms. The manager has associated the low room sales because of the pizza deliveries made by deliveries in Amman. The management of the Holiday Inn must find a connection between the expectations of the stakeholders in order to boost the sales of the room.
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Marketing Mix of Coca-Cola Marketing Case Study
8 pages (2385 words) , Download 0 , Case Study
Free
The paper "Marketing Mix of Coca-Cola" is an outstanding example of a marketing case study. I am working for ‘Global Marketing Solutions plc.’ as a senior marketing consultant. In this report on International Marketing, I have chosen Coca Cola as a global brand. International marketing defines the implementation of the marketing principle and theories in more than one country.
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Brazil as an Emerging Market Economy Marketing Case Study
9 pages (2614 words) , Download 0 , Case Study
Free
The paper "Brazil as an Emerging Market Economy" is an outstanding example of a marketing case study. Emerging markets refer to underdeveloped countries which are going through the development process. They are mostly faced with various challenges including insufficient resources to spearhead development such as infrastructure.
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Marketing Plan for God's Gym International Inc Marketing Report
25 pages (6188 words) , Report
Nobody downloaded yet
The gym, fitness, and health industry has been identified as one of the fastest-growing industries in the current German business sector. In recent years, the industry has been recognized to achieve considerable growth not only in accomplishing financial progress, but also to obtain extensive augmentations in its valuable memberships.
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Oligopoly: Toyota Motor Manufacturing Marketing Case Study
12 pages (3365 words) , Download 2 , Case Study
Free
The paper "Oligopoly: Toyota Motor Manufacturing" is an outstanding example of a marketing case study. A market organisation with few sellers of a homogeneous or differentiated commodity or service is known as an oligopoly (Mukherjee, 2002, p. 443). An ideal example of oligopoly is the sale of automobiles or cigarettes (Tucker, 2010, p. 279).
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Global Smartphone Market Marketing PowerPoint Presentation
6 pages (1537 words) , Download 0 , PowerPoint Presentation
Free
The paper "Global Smartphone Market " is an outstanding example of a marketing PowerPoint presentation. The Global Smartphone market is growing at a significant growth rate. This Smartphone market accounts for 14% of the entire global mobile phone market. Since the last five years, this specific industry has gained a huge growth rate.
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Brand Management in Ralph Lauren Marketing Report
10 pages (2742 words) , Download 0 , Report
Free
The paper “Brand Management in Ralph Lauren” is a thoughtful example of a marketing report. The name Ralph Lauren is at the core of lifestyle marketing. Ralph Lauren, established in 1967 by Ralph Lauren, is a popular brand all over the world. The brand is a global key player in the design and lifestyle industry with product lines ranging from expensive to relatively expensive brands.
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Customer Service Excellence Marketing Essay
10 pages (2676 words) , Download 0 , Essay
Free
Supermarkets are unique organizations because of the way they serve their customers and offer them a range of products and services which fulfill most of the daily needs of the consumers. Supermarkets work in an industry that is driven by low margins and high volumes and pricing are one of the key factors to remain in the competition for a long period of time.
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Chanels Position Strategy Marketing Case Study
8 pages (2521 words) , Download 1 , Case Study
Free
The paper "Chanel’s Position Strategy" is an outstanding example of a marketing case study. Chanel fashion house as founded by the French designer, Gabrielle Bonheur Coco Chanel in 1909 in France (Okonkwo, 2007). As a fashion designer, Coco Chanel was profoundly associated with menswear-inspired fashion and more modernist fashion philosophy.
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Marketing Communications Plan Marketing Business Plan
24 pages (6367 words) , Business Plan
Nobody downloaded yet
Those individuals involved in branding, direct marketing, advertising, brand language, graphic design, packaging, marketing, sponsorship, promotion, public relations, publicity, online marketing, sales and sales promotion are referred to as marketing communication managers, Marcom managers or marketing communicators.
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Marketing Strategies of Dubai Universities Marketing Report
8 pages (2308 words) , Download 0 , Report
Free
Universities and Educational Institutes are now operating in a very competitive environment. Each institution is trying to offer the best curriculum for the students and also trying to attract them with the promise of a better career. Providing good quality education is not the only criteria the students use to choose a university.
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Starting a New Business in the UEA Campus Marketing Research Proposal
6 pages (1897 words) , Download 1 , Research Proposal
Free
Sunfresh would provide students and college personnel with the opportunity to have fresh breakfast and lunch in a cozy environment. The objective is not just to accommodate the needs of the clients, but to build a core clientele in the UEA campus so that the business can be expanded from there outside subsequently. 
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High and Low Involvement Buying, Successful Advertisements Marketing Assignment
7 pages (2085 words) , Download 2 , Assignment
Free
Generally speaking, the marketer who clearly understands the various needs motivating consumers’ purchasing behavior is often able to formulate, design, and exhibit his products effectively. It is thus very important for marketers to be able to know the motivation behind the consumers’ purchasing behavior.
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Reposition SAO Biscuits in the Australian Market Marketing Business Plan
13 pages (4150 words) , Download 1 , Business Plan
Free
Arnott’s is one of the leading food companies in the Asia Pacific. The company manufactures a wide variety of snacks that include SAO Biscuits. The company sells its products in Australia and forty other countries around the world. These include the United Kingdom, New Zealand, Japan, Canada, Tahiti and Indonesia
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Shipping Market Structure Marketing Assignment
7 pages (2272 words) , Download 1 , Assignment
Free
The author states that the Shall continue to address the operations of both forms of shipping with a specific focus on the international market while giving some examples that are based on different regions. Some tables and graphs have been incorporated into this paper to develop a clearer picture in regard to the differences and similarities.
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A Challenge in Marketing Communications: Nivea Company Marketing Case Study
10 pages (2765 words) , Download 0 , Case Study
Free
They produce products of different scents and colors and thus are able to satisfy the varying market demands. Their department of advertising has been very influential towards bringing the unlimited success that the company is experiencing. The marketing strategies have made them overcome competition. Unique forms of advertisements have made their brands popular and trusted by the market.
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Impact of Changing Technology Upon Marketing Communication Marketing Coursework
7 pages (2297 words) , Download 2 , Coursework
Free
Technological changes have induced changes in consumer buying behavior as well. The present generation is seen to make use of technology through using their mobile phones, laptops and tablets as a shopping tool. The rapid growth of internet technology has facilitated organizations to directly communicate with dealers.
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Traditional Versus Digital Media Marketing Coursework
8 pages (2975 words) , Download 3 , Coursework
Free
Purchasing behavior and consumer perception have been paid significant attention as product sale and consumer satisfaction are the ultimate goals of any marketing tools no matter whether traditional or digital. The paper has also discussed briefly the scope of convergence of both the kinds as the union of traditional and digital media has the capability of enhancing consumers’ purchasing experience.
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Internal and External Environment of Colgate-Palmolive Company Marketing Case Study
11 pages (2845 words) , Download 5 , Case Study
Free
Colgate sells its toothpaste brand depending on the chain reactions. For instance, the demand for oral hygiene products (including toothpaste) increases following a rise in the population growth rate in the local markets or the entire world. Colgate toothpaste is today in high demand with the world population currently standing at 6.85 billion people.
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HSBC Strategic Marketing Analysis Marketing Research Paper
9 pages (3320 words) , Download 0 , Research Paper
Free
The selling price is based on the delivery date and all payments are to be made in the customers’ currency. HSBC has made a sure sum offer of $2,150,000 based on fluctuations in the foreign exchange rates. Based on the average expected profit of $2,187,000 and a standard deviation of $34,811, the offer should not be accepted since there is a high probability (83.4%).
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Buyer Decision-Making Process in Relation to Purchase of a New Car Marketing Coursework
8 pages (2203 words) , Download 1 , Coursework
Free
Once the need is identified, the consumer then seeks information on the available resolutions to his problem. The consumer will search for information depending on the difficulty of the challenge at hand. The buyer could already have some knowledge about the particular product from years of using it.
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Impact of Changing Technology on Integrated Marketing Communications Marketing Case Study
7 pages (1975 words) , Download 1 , Case Study
Free
Integrated marketing communication is a mechanism to combine different media channels so as to deliver a standard brand message. The major aim of organizations competing in a business environment is to achieve successful growth. This is only possible when a proper balance is maintained between coordinating and controlling.
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Consumer Decision Making Process Marketing Coursework
8 pages (2000 words) , Download 1 , Coursework
Free
The customer is making a purchase of a new car is identified to focus on different factors for making his buying decision. It has become apparent that there are few factors, which have an influence on the buyers’ decision. The consumer in order to make the purchase a new car mainly looks at his capacity of purchasing a new car. 
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The Effectiveness of Apples Advertising Campaign for the iPhone Marketing Case Study
6 pages (1592 words) , Download 1 , Case Study
Free
Creative advertisements are extremely important for making products successful in the market. They tell a lot about a product and create a definitive impression on the customers’ minds. Commercials can make or break a product, so a lot of energy and effort should be invested in this area. The advertising business is highly competitive.  
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Business Idea in UEA Marketing Coursework
10 pages (2631 words) , Download 1 , Coursework
Free
Ordering the first supply will be the first step in operating after acquiring a business premise within the campus. When the supplies are received, a good display will work to attract the customers. Additional marketing will be necessary to ensure that the campus society is aware of the opening up of the fruit stall.
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Analysis of Integrated Marketing Communications Strategies: Blackberry Marketing Report
11 pages (3266 words) , Download 0 , Report
Free
Blackberry is currently a market trailer in the UK, losing market share against Apple and Samsung. Blackberry, once an innovator and pioneer in the smartphone industry, no longer sustains this reputation as a creative market leader which erodes the ability of the company to achieve greater sales revenues and consumer loyalty.
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Digital Affiliate Marketing Marketing Coursework
9 pages (2867 words) , Download 1 , Coursework
Free
This coursework takes into consideration the Customer relationship management in a digital environment, which is observed as a substantial response towards the tactical challenges faced by marketing today. It also considers different models as well as challenges in digital affiliate marketing. Lastly, it lays stress on the focus of the companies on web commercialization.
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The Starbucks Customer Service Experience: A Market Research Plan Marketing Research Paper
9 pages (2763 words) , Download 0 , Research Paper
Free
The best recommendation for Starbucks is to poll its customer base before ever removing a drink. Providing the opportunity to win points on the Starbucks Card if people took surveys once or twice a month, would provide Starbucks with a continuous base of information about what their customers wanted, or did not want at their coffee stores.
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Changing Technology and Integrated Marketing Communications Marketing Coursework
6 pages (1952 words) , Download 2 , Coursework
Free
In the challenging modern-day business environment, ensuring efficacy in each and every domain of the business has become quite prominent and inevitable for the companies. Likewise, transformations have also been witnessed in the marketing operations of the companies especially with the advent of the latest technologies.
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Brand Implementation Marketing Report
12 pages (3208 words) , Download 0 , Report
Free
This has enabled it to serve the niche premium market where most customers have a healthy lifestyle and high income (Nelson, and Quick, 2010). However, due to competition which is rapidly increasing in the organic food market segment, WFM needs to develop its brand to become the leader in order to sustain and increase its growth in the future.
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Market Research of the Coca-Cola Company Marketing Case Study
22 pages (5641 words) , Case Study
Nobody downloaded yet
This paper provides detailed information about The Coca-Cola Company. The company is regarded as the most valuable and popular brand in the world. Coca-Cola Company owns more than 400 brands which include sports drinks, teas, coffees, soft drinks, and other beverages. The paper outlines the current scenario and historical background of the company.  
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Marketing in the Third Sector Marketing Essay
6 pages (1809 words) , Download 1 , Essay
Free
Marketing is not something that should solely be relegated to the for-profit industry. Instead, it has a level of relevance to nonprofits and organizations that seek to promote positive change within the communities they serve. Unique considerations must be analyzed and the potential for a marketing campaign should remain as primary considerations.
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Marketing Management Marketing Report
12 pages (3235 words) , Download 0 , Report
Free
Marketing management is regarded as a business study, which tends to facilitate modern business organizations in applying effective marketing techniques. In the modern-day context, the significance of marketing management has been increased for companies manifold with an increased level of globalization and internationalization.
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Three Short Reflective Pieces Marketing Assignment
7 pages (2110 words) , Download 1 , Assignment
Free
It is important to note the link between social and environmental sustainability where environmental sustainability basically formed part of social sustainability, hence it was not easy to uphold one and not the other. Usually, once you contribute to environmental sustainability, then you are involved in social sustainability practices.
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Airline Marketing Management Marketing Coursework
12 pages (3324 words) , Download 0 , Coursework
Free
The paper "Airline Marketing Management" is a great example of marketing coursework. In the current world, many inventions and technologies have been essential in influencing modern lifestyles. One of these is the aeroplane, which facilitates national and international travel. The Airplane industry has continued to influence the construction designs of planes and their carrying capacit.
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SWOT Analysis and Organisational Strategy Marketing Essay
10 pages (3036 words) , Download 0 , Essay
Free
Various methods can be used to know where improvements should be made. One critical approach involves the analysis of a firm’s strengths, weaknesses, opportunities, and threats, otherwise known as SWOT. SWOT has been employed extensively in many industries to improve performance and strategy for companies to overcome common management obstacles.
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The Relationship between Packaging Design and Brand Identity Marketing Essay
3 pages (842 words) , Download 1 , Essay
Free
This package communicates several things about this special product as highlighted below. Firstly this package does its function well. This package protects
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