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Marketing Essays

Result for Subject Marketing:
19897 essays
Melbourne Destination Competitiveness Marketing Case Study
24 pages (6620 words) , Download 1 , Case Study
The paper "Melbourne Destination Competitiveness" is a perfect example of a marketing case study. The tourist destination of choice is Melbourne. The city is the capital of Victoria, one of the Eastern states of Australia with a population of 4 million people. The choice of Melbourne for analysis of destination competitiveness is based on a number of factors.
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Integrated Customer Relationships Management Strategy Plan for Coles Supermarket Marketing
10 pages (2980 words) , Download 0
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The paper “Integrated Customer Relationships Management Strategy Plan for Coles Supermarket” is a  convincing example of a business plan on marketing. Customer Relationships Management refers to the information technology that organizations use to manage their customers through the use of interaction data.  
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Service Marketing - PayPal Customers Marketing Case Study
10 pages (2500 words) , Download 0 , Case Study
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The paper "Service Marketing - PayPal Customers " is an outstanding example of a marketing case study. A company, organization, or individual who provides services to customers at a fee is a service provider. Pay pal a service provider provides an online way of making payments in exchange for various services and buying products, without disclosing any such information like your financial information amongst prospective buyers and sellers.
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Strategic Marketing for Toyota Australia Marketing Case Study
6 pages (1956 words) , Download 0 , Case Study
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The paper "Strategic Marketing for Toyota Australia" is a good example of a marketing case study. In the broad spectrum, Toyota Motor Corporation Australia is a wholly-owned part of Toyota Motor Corporation located in Japan. Toyota’s success as a company has been properly documented. It has a well-earned reputation for excellence in quality, cost reduction, and hitting the market with vehicles that sell.
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Complaints Handling and Service Recovery Marketing Coursework
6 pages (1940 words) , Download 0 , Coursework
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The paper "Complaints Handling and Service Recovery" is a great example of marketing coursework. The aim of this essay was to explore service marketing with respect to the complaint case of a university student regarding credit point transfers. The service provider is a university UC which offers diploma, degree and postgraduate courses.
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Creating a Strategic Marketing for Long-Term Growth-Centralian College Marketing Case Study
8 pages (2360 words) , Download 0 , Case Study
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The paper "Creating a Strategic Marketing for Long-Term Growth-Centralian College" is a perfect example of a marketing case study. Centralian College is part of Charles Darwin University, located in Alice Springs and is 1500 kilometres south of Darwin and north of Adelaide within the heart of Central Australia. It is also located near Australia’s most famous landmarks known as “Uluru” or Ayers Rock.
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Situation Analysis and Goals of EON Organisation Marketing Case Study
14 pages (3674 words) , Download 0 , Case Study
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The paper "Situation Analysis and Goals of EON Organisation" is an outstanding example of a marketing case study. EON is a non-profit organization based in West Australia that offers disease prevention through upholding a healthy lifestyle for aboriginal communities; this is done through providing gardens, teaching the communities in the area to effectively cultivate gardens that have fruits and vegetables.
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Ethics of Segmentation, Internal, External and Customer Environments Marketing Assignment
6 pages (1620 words) , Download 0 , Assignment
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The paper "Ethics of Segmentation, Internal, External and Customer Environments" is an outstanding example of a marketing assignment. All the factors within the business that affects its operations constitute its internal environment. These comprise factors such as employees, organizational culture, and management, among others.
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E-Marketing Excellence Planning And Optimizing Your Digital Marketing Marketing Case Study
6 pages (1500 words) , Download 0 , Case Study
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The paper "E-Marketing Excellence Planning And Optimizing Your Digital Marketing" is a great example of a Marketing Case Study. Small Business Enterprises play an important role in many economies across the world including Australia. They contribute significantly to development, economic and employment growth.
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International Marketing and Bargaining Power of Suppliers Marketing Case Study
9 pages (2692 words) , Download 0 , Case Study
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The paper "International Marketing and Bargaining Power of Suppliers " is a perfect example of a Marketing Case Study. The costs of starting up a pet business in Melbourne are very high which means that new entrants would not only require meeting the legal requirements as provided by the authorities with regard to pets but also be armed with a large war chest (English & Moate, 2011). 
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Recovering Customer Loyalty When Things Go Wrong Marketing Assignment
13 pages (3695 words) , Download 0 , Assignment
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The paper entitled "Recovering Customer Loyalty When Things Go Wrong" is a perfect example of a Marketing Assignment. Developing customer loyalty is key for any business to maintain its competitive edge in the market and enhance its profitability in today’s demanding and competitive business environment.
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Implement And Monitor Marketing Activities Marketing Assignment
9 pages (2399 words) , Download 0 , Assignment
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The paper "Implement And Monitor Marketing Activities" is a perfect example of a Marketing Assignment. To succeed in implementing a marketing plan, it is important to brief stakeholders on their duties. Lingard (2010) elaborated that marketing plan stakeholders comprise of people who are concerned with marketing activities. 
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Gold Coast as a Destination for Short-Break Holidays in Brisbane Market Marketing Case Study
9 pages (2765 words) , Download 0 , Case Study
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The paper "Gold Coast as a Destination for Short-Break Holidays in Brisbane Market" is a great example of a marketing case study. Gold Coast is considered as one of the Australian premiere tourist destinations which attract more than 10 million days trip and overnight visitors annually. Gold Coast Tourism is an official organisation of regional tourism (RTO) is in charge of marketing of this destination.
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International Marketing of Walmart Inc Marketing Case Study
8 pages (2246 words) , Download 0 , Case Study
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The paper "International Marketing of Walmart Inc " is an outstanding example of a marketing case study. This report was about Walmart Inc. which is an American founded company that is looking forward to expanding its territories by entering the Australian market. The reason that is assumed to have contributed to this scenario is the fact that Australia is an island and that yet many companies to enter the industry.
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Advertising the Laneway Festival in Australia Marketing Case Study
7 pages (1991 words) , Download 0 , Case Study
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The paper "Advertising the Laneway Festival in Australia" is a great example of a marketing case study. The laneway music festival presents new and revered music to its customers; the Festival strives to present live concerts of the current urban music. Its settings in the streets make it unique to other music festivals. The festival began in 2004 in the Caledonian lane of Melbourne.
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Market Strategy Report of Samsung Electronic Company Marketing Case Study
15 pages (4203 words) , Download 0 , Case Study
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The paper "Market Strategy Report of Samsung Electronic Company" is an outstanding example of a marketing case study. This report examines various marketing strategies of Samsung Electronic Company. The company is at the moment the leading Information Technology Company in the world having produced high profiled smartphones among other electronic products.
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Intended Target Market and Target Market Segmentation Marketing Coursework
6 pages (1711 words) , Download 0 , Coursework
Free
The paper "Intended Target Market and Target Market Segmentation" is a good example of marketing coursework. Australia is a beautiful place that offers a great deal to a variety of tourists. Tourists are able to find gorgeous vistas to watch a sunset, beautiful beaches to practice their surfing techniques, rainforests to hike, and cultural events in the cities.
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Target Market and Positioning of Click Frenzy Marketing Assignment
16 pages (4420 words) , Download 0 , Assignment
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The paper "Target Market and Positioning of Click Frenzy" is a perfect example of a marketing assignment. Click frenzy was an online sales initiative in Australia that was largely publicized but failed to deliver what it had promised. The event was to launch at 7 PM AEST, on Tuesday, November 20th 2012 but its servers crashed due to heavy traffic.
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Sydney Dry Cleaner Services Marketing Plan Marketing Case Study
19 pages (5142 words) , Download 0 , Case Study
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The paper "Sydney Dry Cleaner Services Marketing Plan " is a good example of a marketing case study. Sydney Dry Cleaner Services has been the goal of James Gill to establish it as a dry cleaner business coupled with door to door pick-up and deliveries. The keys to success at Dry Cleaner Services including environment, reputation, competitive pricing, competitive pricing, professionalism.
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Importance of Creativity In Advertising Marketing Coursework
6 pages (1743 words) , Download 0 , Coursework
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The paper "Importance of Creativity In Advertising" is a good example of marketing coursework. In the world of marketing, creativity is considered as an element that can be used to solve multifaceted problems to the business’s benefit. Advertising creativity involves the development of original, memorable and attention-catching ideas to strategically promote products and services.
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Retail Branding and Innovation - Formosa Asian Market Marketing Case Study
9 pages (2561 words) , Download 0 , Case Study
Free
The paper "Retail Branding and Innovation - Formosa Asian Market " is a great example of a marketing case study. In Australia for instance, there are a number of speciality retailers, and one of them includes retailers dealing with food and groceries. The food and groceries sector of Australia is fast growing because of the growth in the demand for their products by many individuals in recent years.
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International Business Machines Strategy Audit Marketing Coursework
13 pages (3557 words) , Download 1 , Coursework
Free
The paper "International Business Machines Strategy Audit" is a good example of marketing coursework. International Business Machines (IBM) remains a strong brand in the Information Technology industry. However, it is currently facing stiff competition, especially from multinationals. Although the analysis of the IBM strategy identified several strengths and opportunities of the company, it faces quite a high number of challenges.
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An Evaluation of the Vegemite Brand Marketing Case Study
10 pages (3123 words) , Download 1 , Case Study
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The paper "An Evaluation of the Vegemite Brand" is a great example of a marketing case study. This report is an evaluation of the Vegemite brand under different subheadings including its history from the 1920s when the product was developed to date when it has established itself as a market leader. The challenges that the brand has faced from the time it was introduced in the market.
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Factors Influencing Consumer Evaluations of Gift Promotions Marketing Case Study
22 pages (5777 words) , Download 1 , Case Study
The paper "Factors Influencing Consumer Evaluations of Gift Promotions" is a great example of a Marketing Case Study. Arguably, the consumer is the most important stakeholder of any business. There are many reasons behind this presumption, the topmost being the actuality that the customer is the factor determining the success r otherwise of an organization.
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Strategic Market Relationships or From Strategy to Implementation Marketing
24 pages (6611 words)
Nobody downloaded yet
The paper "Strategic Market Relationships or From Strategy to Implementation" is a great example of a Marketing Business Plan. This export plan of Australasian Mining Resources Company from Australia outlines the significance of going international and focuses on two export markets: the United States and China. 
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Microsofts Windows 8 Big Secret Marketing Case Study
12 pages (3515 words) , Download 0 , Case Study
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The paper "Microsoft’s Windows 8 Big Secret" is a great example of a Marketing Case Study. The product I have chosen is from the most famous computer technology firm; Microsoft. I have chosen a recently released operating system by the company; windows 8. The product has received mixed reactions worldwide over and even in Australia. 
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Strategic Marketing and Marketing in Specific Industry Contexts Marketing Case Study
12 pages (4138 words) , Download 0 , Case Study
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The paper " Strategic Marketing and Marketing in Specific Industry Contexts" is a wonderful example of a Marketing Case Study. This study is was about finding out more about the clients of Yerragon village and their experiences. The findings were to be used in improving the services offered to the clientele. 
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The Marketing Mix of Pal Dog Food Marketing Case Study
12 pages (3304 words) , Download 0 , Case Study
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The paper entitled "The Marketing Mix of Pal Dog Food" is a great example of a Marketing Case Study. This report aims to give the results of the research that I did research in the Australian market which is the pal dog food. This food for dogs is so common in the Australian market (Mirren & Bieber 2010)). 
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Innovation Entrepreneurship and Competitive Advantage in the Entrepreneurial Venture Marketing Case Study
12 pages (3405 words) , Download 0 , Case Study
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The paper "Innovation Entrepreneurship and Competitive Advantage in the Entrepreneurial Venture" is a great example of a Marketing Case Study. The purpose of this report is to elaborate on a marketing strategy for tourism and adventure services offered by JPT Tour services, who are aiming at gaining a competitive edge in the tourism market. 
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Aami Car Insurance Advertising Marketing Case Study
8 pages (2300 words) , Download 0 , Case Study
Free
The paper "Aami Car Insurance Advertising" is a good example of a marketing case study. AAMI was founded in 1970 and it currently has over 2.5 million holders of its policy and countless calls yearly. It is a top insurer in home, car, small business and compulsory third party insurance. AAMI deals directly with its customers and uses innovative marketing and business strategies to give them outstanding customer service and high-quality products.
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Malaysia to Australia Marketing Report Marketing Case Study
8 pages (2542 words) , Download 0 , Case Study
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The paper "Malaysia to Australia Marketing Report" is a great example of a marketing case study. It is an apparent fact that the concept of consumer behavior has a long history among scholars as well as practitioners in the marketing field. This fact is determined by Sirgy (1985, p. 104) who determined that when marketers started to accept and practice marketing concepts. 
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Marketing Analysis of BMW Compact Cars Marketing Case Study
14 pages (3737 words) , Download 0 , Case Study
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Generally speaking, the paper "Marketing Analysis of BMW Compact Cars" is a great example of a marketing case study. The BMW Company is a highly competitive car producing company which has been in the market for many years. The company is highly valued for its passion for enhancing the driving experience.
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Audi Small Car in Australia - Opportunities and Threats Marketing Case Study
13 pages (3540 words) , Download 0 , Case Study
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The paper "Audi Small Car in Australia - Opportunities and Threats" is a perfect example of a marketing case study. Marketing in every business is the key to the success of the business product. It is through marketing that the products can be made known in the market. It is also through marketing that the performance of the product can be assessed and reviewed so as to find out the best way forward for the product.
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Wizard Home Loans Company's Insurance Marketing Case Study
12 pages (3594 words) , Download 0 , Case Study
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The paper "Wizard Home Loans Company's Insurance" is a good example of a marketing case study. Wizard Home Loans was established by Mark Bouris in 1986 as a non-bank mortgage lender. Bouris sold it in 2004 to GE Money Australia (Plunkett 119). By 2006, Wizard had become the leading non-bank mortgage lender in Australia, with around 250 branches across the country.
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Apples Performance in the Market Marketing Case Study
8 pages (2507 words) , Download 0 , Case Study
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The paper "Apple’s Performance in the Market" is a good example of a marketing case study. Apple Inc. was started in 1976 as Apple computer by Steve Jobs and Steve Wozniak in the United States. The company main aim was to make user-friendly computer in the market which led to the introduction of their first computer in 1978. In three years, Apple had made a revolution in the PC market.
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Market Analysis of Apple Inc Company Marketing Case Study
7 pages (2015 words) , Download 0 , Case Study
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The paper "Market Analysis of Apple Inc Company" is a great example of a marketing case study. The report provides a deep analysis of Apple Inc. Company. The iPad, which is one, of the company’s products, is taken into consideration. The evaluation of marketing analysis, sources of competitive advantage, and profitability analysis.
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Marketing for Bonds Company Marketing Case Study
14 pages (4262 words) , Download 2 , Case Study
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The paper "Marketing for Bonds Company" is a good example of a marketing case study. Brand analysis of any company involves weighing the business situation, its position in bringing in profits and introducing strategies to improve on the company’s operation. This analysis focuses on the industry and the competitive conditions in the market.
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Marketing Segmentation for Motorola Droid Razr Marketing Case Study
15 pages (4132 words) , Download 1 , Case Study
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The paper "Marketing Segmentation for Motorola Droid Razr" is an outstanding example of a marketing case study. With the increasing global competition among various industries, most organizations have invested their resources towards satisfying the consumer needs including factors that must be employed to meet their needs and motivate them.
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Analysis of Critical Incident Techniques Marketing Case Study
8 pages (2348 words) , Download 0 , Case Study
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The paper "Analysis of Critical Incident Techniques" is a great example of a marketing case study. During my academic tours across the country; I always book my hotel reservations online. In this particular circumstance, I sought for a three-star hotel in the city rather than the usual five-star hotels due to the financial constraints that I was experiencing.
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Apple Inc Market Analysis Marketing Case Study
10 pages (2958 words) , Download 0 , Case Study
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The paper "Apple Inc Market Analysis" is a perfect example of a marketing case study. Apple Inc. started out as a computer-based company but time went bur the company diverted resources into new ventures such as mobile phones and music players. These new ventures have impacted positively on its operations and its brand.
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Kelvinator Refrigerator Strategy Development Report Marketing Case Study
8 pages (2740 words) , Download 0 , Case Study
Free
The paper "Kelvinator Refrigerator Strategy Development Report" is an outstanding example of a marketing case study. After distress owing to the economic recession, houseware manufacturers are getting back to the growth just as consumer confidence enhances. Appliance and houseware market and the industry face stiff competition from other stores department and supermarket that sell houseware
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SWOT Analysis of Honda Motor Company Ltd Marketing Case Study
12 pages (3092 words) , Download 0 , Case Study
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The paper "SWOT Analysis of Honda Motor Company Ltd " is a good example of a marketing case study. Honda Motor Company Ltd was founded by one engineer called Honda Soichiro who started a technical research institute in 1946. The research institute was to develop small combustion engines. It came to be Honda Motor Company in 1948 and it started producing motorcycles in the following year.
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Marketing Mix of Samsung Galaxy S4 Smartphone in Australia Marketing Case Study
12 pages (3568 words) , Download 0 , Case Study
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The paper "Marketing Mix of Samsung Galaxy S4 Smartphone in Australia " is a great example of a marketing case study. The product I researched in the Australian market is the Samsung Galaxy S4 Smartphone. I have researched the performance of this product in the Australian market. Samsung is a leading brand name in the Australian market with phones and other consumer products like TVs and other home appliances.
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Market Segmentation and SWOT Analysis of Fairfax Media in Australia Marketing Case Study
6 pages (1948 words) , Download 0 , Case Study
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The paper "Market Segmentation and SWOT Analysis of Fairfax Media in Australia" is an outstanding example of a marketing case study. Fairfax Media is among the leading Australia media companies. Its operations are diversified and have branches in Australia, United States and New Zealand (Australian Securities Exchange 2013).
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The Success of Rexona Company Marketing Case Study
9 pages (2731 words) , Download 1 , Case Study
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The paper "The Success of Rexona Company" is a great example of a marketing case study. Rexona deodorant for women which is my product of research is a product of Unilever Company. Unilever is the biggest company known in the world for the production of antiperspirants and deodorants. Rexona was first made in Australia in the 1960s
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Uncle Tobys Market Audit Report Marketing Case Study
8 pages (2106 words) , Download 0 , Case Study
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The paper "Uncle Tobys Market Audit Report" is an outstanding example of a marketing case study. Cereals have been found to be profound in meeting the nutritional needs of children as well as grown-ups. Uncle Tobys Company has been functioning on the slogan of an improved diet for improved health.
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Brut Deodorant Australian Target Market Marketing Case Study
11 pages (3115 words) , Download 0 , Case Study
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The paper "Brut Deodorant Australian Target Market" is a good example of a marketing case study. The product chosen for this assignment is Brut Deodorant. Brut deodorant is a personal care product developed and sold in the Australian market. It has long-lasting deodorant protection that prevents the body odor without living a sticky residue. It ensures that the user has confidence as he or she interacts with other people.
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Smiths Original Chips Market Audit Report Marketing Case Study
12 pages (3433 words) , Download 3 , Case Study
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The paper "Smith’s Original Chips Market Audit Report" is a great example of a marketing case study. This market audit report is about a product by an Australian Company known as Smiths. The company itself deals with a rather wide variety of snacks and other food products. Nevertheless, the underlying distinguishing factor is that most of them are snacks.
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Ethical Challenges in Global Marketing Marketing Case Study
11 pages (2817 words) , Download 0 , Case Study
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The paper "Ethical Challenges in Global Marketing" is a perfect example of a marketing case study. As economies open up and embrace the concept of doing business at the global level, challenges present themselves at the same rate that opportunities present themselves for businesses. One such challenge is staying within the limits of ethical conduct while conducting marketing activities in the different global market.
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James Coach Negligence Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
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The paper "James Coach Negligence " is an outstanding example of a marketing case study. Conduct that falls below the principles of behaviour as established and envisioned by law for protecting other people against unreasonable risk of harm. Negligence is said to have occurred is a person acted in a manner, which departs from the conduct that a reasonably prudent individual is likely to act in similar situations.
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