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Impact of Changing Technology Upon Marketing Communication - Coursework Example

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This coursework "Impact of Changing Technology Upon Marketing Communication" focuses on marketing that plays a crucial role in delivering success to business activities. Marketing facilitates an organization to provide valuable information to the customers…
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Impact of Changing Technology Upon Marketing Communication
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Download file to see previous pages Apart from interacting with consumers, marketing also provides the scope for determining the most suitable pricing strategy and the area or the market in which the products must be launched (Tapp and Hughes, 2004). Such strategies facilitate the organization to determine the most suitable manner in which consumers can be attracted. Marketing also involves studying the strategies which are adopted by competing firms and according to making changes in the products so as to achieve competitive advantages. Marketing also facilitates an organization to build its brand reputation and to provide recognition in the industry. Marketing efforts also lead to the development of healthy competition amongst firms belonging to the same industry (Zineldin, 2000).
The changing role of technology is seen to impact marketing communication extensively. Modern technology has a significant role to play in the overall manner in which organizations communicate with consumers. Technology has provided the scope for interacting with consumers on a diverse number of platforms (Song, et al., 2005). Modern technology has also developed different alternatives in comparison to the traditional manner in which consumers are reached. The rapid development of the internet and its easy access has facilitated firms to interact with consumers more conveniently. Consumers can gain information regarding any product or service and make purchases through the net. Modern gadgets such as smartphones and tablets have further facilitated easy access to the internet. Apart from reaching out to consumers, technology has also made a number of marketing functions simpler and more efficient. Improved technology facilitates the organization to attain information faster and develop better marketing plans and strategies. Modern-day marketing relies hugely upon technology for fulfilling its marketing related activities. ...Download file to see next pages Read More
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