Marketing Plan for God's Gym International Inc - Report Example

Gold’s Gym International Inc. (Gold’s Gym) is one of the globally renowned fitness centers with a major friendly atmosphere unlike the other fitness centers across the globe.The fitness and health industry has been observed to have major growth across the different geographical parts of the world. In the context of Germany, the industry has obtained major changes with an extensively growing number of annual membership from different parts of the nation. The fitness and health industry in Germany is one of the fastest-growing sectors with an adequate promotional campaign of the government.

The fitness and well-being programs of the nation have been recognized to offer a major opportunity for global marketers to establish their strong position within the different emerging sectors of Germany. The health and fitness initiatives governed by the governmental agencies and institutions are more likely to encourage members that stimulate major opportunities for the global market leaders. Due to the continuous growth of annual membership along with greater opportunity in this respective location, a large number of multinationals have been witnessed to expand their health and fitness centers across different prospective locations of Germany.

According to the current statistical record, the health and fitness industry of Germany raises its annual performance with an encouraging level of financial growth. In the current health and fitness industry of Germany, the market is accustomed to two major business modes that include prospective franchisees and potential club members. The industry has been also recognized to obtain major evolution for the nation to stimulate financial conditions. The industry has also been recognized to obtain major evolution for the nation to stimulate financial condition.

Brief Overview of the Company. Founded in the year 1965, Gold’s Gym is one of the dominant players in the global health and fitness business industry. Headquartered in Dallas, Gold’s Gym has been witnessed to extend its fitness centers across different parts of the world. Since the 1980s, the fitness giant has extensively expanded across different overseas nations. Currently, it is one of the most recognized names in terms of serving health and fitness activities to more than 3 million global members across 38 states along with 22 different nations.