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Changing Technology and Integrated Marketing Communications - Coursework Example

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This paper "Changing Technology and Integrated Marketing Communications" intends to describe the ways through which changing technology has impacted the process of integrated marketing communications for companies. The role of marketing is quite vital…
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Changing Technology and Integrated Marketing Communications
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Download file to see previous pages Thus, effective decisions have become most essential in the domains of operations, marketing, human resource, and financial aspects, forming the base of modern organizations for better and effective strategy implementation. From the above-mentioned functions of the business units, the role of marketing, and the strategies associated with it are deemed to be quite vital for ensuring a competitive edge (Pearson, n.d.). It is thus that in order to assure that a particular company is able to interact with the customers in an effective manner, marketing functions act as immensely important (Fernando, 2010). Contextually, this particular essay will intend to describe the ways through which changing technology has impacted on the process of integrated marketing communications for companies.
Marketing is one of the most important activities in the present-day business context owing to the aspect that it directly relates to communicating with the customers and enhancing their awareness about the products or services on offer at the same time (Oswald, 2007). Marketing activities primarily include brand management, equity management, and promotion among others. These activities act as quite vital to enhance sustainability as well as the reputation of the business in comparison to that of the rivals. Marketing activities also impose a direct impact on the sales of the business since companies that are ahead with their promotion, advertising, and branding are deemed to stay ahead with their sales as well. This is because of the fact that proper execution of the marketing activities results in increasing awareness of the customers about the quality of the products and services that further influence their buying behavior in a positive manner. Furthermore, it has also been noted that the growth and sustainability of any business are dependent on the reputation of the business and the subsequent image created amid the customers. ...Download file to see next pagesRead More
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