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Marketing Essays

Result for Subject Marketing:
19702 essays
Coca Cola Marketing Strategies Marketing Report
8 pages (2217 words) , Download 2 , Report
Free
Coca-Cola is the most mainstream and greatest offering soda ever and in addition the best-known brand on the planet. Coca-Cola may owe its inceptions to the United States, yet its notoriety has made it really all-inclusive. Today, you can discover Coca-Cola in basically all aspects of the world.
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Zara and their New Image Campaign Marketing Case Study
11 pages (3183 words) , Download 0 , Case Study
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The advancements and reputation of the fashion industry have been as a result of the improvements in textile technology, as well as the commonly witnessed “product promotion” and marketing of fashion products and services to the public (Doran, 2014, pp. 245). Evidently, Zara brands have been among the top brands within fashion diligence (Willis, 2011).
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Video Game Rating Marketing Essay
5 pages (1592 words) , Download 0 , Essay
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The predominant question that begs is why those who advocate for video games not to be rated defend the violence portrayed in the same as this has spilled over into the real world. Based on this, the existing ratings attached to video games have failed to meet purpose as the mature ratings have been abused in some quarters as this does not restrict children.
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Analysis of the Integrated Marketing Communications Mix Strategies of Smartphone Brand: Apple Marketing Case Study
11 pages (3041 words) , Download 0 , Case Study
Free
Integrated marketing communication is a widely used concept that ensures all marketing related communications are properly integrated with each other. In the modern competitive smartphone industry, it is highly important to use all promotional tools in a harmony. In the case of integrated marketing, the usage of various media together is highly important.
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Integrating Culture and Diversity in Decision Making of Hewlett-Packard Company Marketing Research Paper
5 pages (1250 words) , Download 0 , Research Paper
Free
There are various types of leaders in organizational management but the most suitable one is a Charismatic Leader. This is someone who commands attention and has a certain following in the private and public domain. This leader has a personality and influence that goes beyond the ordinary product and service qualities
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An Outline Marketing Plan for Atlantic Quench Cranberries Marketing Report
14 pages (4707 words) , Download 0 , Report
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Atlantic Quench Cranberries (AQC) is a renowned fruit juice provider. The core product of the company is cranberry and it aims at providing different fruit juices to the customers. It has also introduced low sugar level fruit drinks. The fruit juice industry in the UK has encountered severe challenges due to the change in taste and preference of the consumers. 
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Digital Marketing Plan for Bagel Nash LTD Marketing Report
13 pages (3701 words) , Download 0 , Report
Free
In the current age of technology, where customers have access to broad market information at any time, it is not easy for a business organization to grow and develop efficiently without implementing sound marketing strategies. Such strategies should mainly include digital marketing because of the broad use of computers and the adoption of the internet.
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Topic: A number of environmental issues are of particular concern to the modern marketing organisation: climate change; pollution; energy conservation; use of environmentally friendly ingredients and components; use of recyclable materials. Choose one of Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
Modern Marketing versus Environmentalism; Case study: Pollution Name: Course: Professor: Institution: City and State: Date: Introduction Marketing is explained as those
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The Role of Ads within Any Cultural or Social Fabric Marketing Essay
6 pages (1830 words) , Download 1 , Essay
Free
Ads criticize or make people dissatisfied with their own selves. Therefore, ads play a role that makes people unhappy within any society of the world and hence onus should be on one’s own understanding more than anything else. Ads have a major role to play within any cultural or social fabric in this day and age, and their role is pertinent to understand - a notion discussed within this paper.
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Role and Functions of Law Paper Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
Importance of law to Business Number Importance of law to Business Business law encompasses a complex framework of state, national and local laws regulating business formation and processes. These regulations complement each other to ensure
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Marketing for Audi: a Roadmap for Game-Change Marketing Case Study
12 pages (3354 words) , Download 0 , Case Study
Free
Generally speaking, the paper "Marketing for Audi: a Roadmap for Game-Change " is an outstanding example of a marketing case study. The innovative spirit remains a leading one in the modern firm because the competitive dynamics of each industrial market is changing dramatically with the passage of time.
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Analysis of Bentley Motors Limited Marketing Report
14 pages (4048 words) , Download 0 , Report
Free
The company is a subsidiary of German Volkswagen. The primary task of the organization is designing, manufacturing, engineering, and distributing the luxury automobiles which are under the Bentley marquee. The Company is based in Crewe, England. It was founded on 18th January 1919 by W.O. Bentley in Cricklewood in London and was later acquired in 1931 by Rolls-Royce.
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Tesla Entrance to the Australian Market Marketing Report
6 pages (1620 words) , Download 2 , Report
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The company started its journey with the Roadster model which was a fully electric sports car. The Roadster had the distinction to run for 200 miles based on a single charge. In the period 2008 to 2012, the company sold more than 2250 Roadsters. Its customer base included citizens of 31 countries.
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Marketing Plan of DHL Express Marketing Essay
7 pages (2040 words) , Download 2 , Essay
Free
It offers dynamic business products ranging from domestic and international mailing services to road, rail, air, and ocean freight services to its local and international clients (Mintzberg & Quinn 2007). It also offers chain supplies to the private and public sectors.
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Analysis of Credit Agricole Multichannel Mutual Bank Marketing Assignment
6 pages (1902 words) , Download 2 , Assignment
Free
The adoption of “Click, Mortar, and Phone” strategy by banks brings the multichannel consumers to shift from store to website or vice versa throughout the various phases of their choice making process (Patricio, Fisk, and Cunha, 2003). Most of the time, the multichannel context provides satisfaction to customers, and sometimes it does not.
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Apple Marketing Strategy Plan Marketing Case Study
8 pages (2218 words) , Download 0 , Case Study
Free
The company designs high-quality electronics, computers, and computer software. It is also the innovator of iPods, iPhones, iPods, Mac Os. X operating system. The company has been successful and boosts as the most valuable company in the world. Its operations have led to the expansion of its stores in more than ten countries and online stores.
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Consumer Behavior in Kelloggs & Table of Plenty Marketing Case Study
12 pages (3405 words) , Download 2 , Case Study
Free
Australian marketing firms must research on the consumer’s attitude towards the various products, their perceptions and ensure they are promptly informed of the available products. This will ensure that the companies in question make a good sale of their products and remain competitive in the market.
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Language in Marketing Marketing Essay
6 pages (1685 words) , Download 1 , Essay
Free
The firm is taking part in a charity campaign for The Royal British Legion and thus has included the Legion in its advertisement. The firm advertises one of its products referred to as ‘the Limited edition 100g Taste the Difference Belgian Milk Chocolate bar.’
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Online Personal Branding Marketing Report
20 pages (5608 words) , Download 0 , Report
Free
One such concept is that of personal branding that allows an individual, group or an organisation to establish its online profile for reflecting themselves to the target audience in the expected process. Analysing and understanding the variables of personal branding such as social media marketing and search engine optimisation will frame the core of this report.
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Analysis of the Market of Coca-Cola Product Marketing Case Study
7 pages (1886 words) , Download 0 , Case Study
Free
The paper "Analysis of the Market of Coca-Cola Product" is an outstanding example of a marketing case study. Coca-Cola is a product manufactured by the Coca-Cola company, which is a nonalcoholic multinational soft drink manufacturer headquartered in Georgia. The company occupies the ownership rights to Coca-Cola carbonated drink that the company invented in 1886, in Columbus.
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The Content of Childrens Programs and Advertisements Marketing Term Paper
9 pages (2704 words) , Download 1 , Term Paper
Free
It's pointed out that this, in turn, made advertisers come up with specific advertisements targeting children, and these were incorporated into children’s programming. This change of events led to the emergence of yet other controversies. First, it was argued that due to the long hours spent on television with children.
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Promotional and Advertising Strategies - Toyota and Ford Marketing Case Study
7 pages (2017 words) , Download 0 , Case Study
Free
The paper "Promotional and Advertising Strategies - Toyota and Ford" is an outstanding example of a marketing case study. The rapid growth of the economy and the high purchasing power of the population in different countries all around the world have greatly influenced the way automotive industry do their businesses.
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New Markets Opportunity for Breezy Auto Parts Company Marketing Case Study
7 pages (1987 words) , Download 0 , Case Study
Free
The paper "New Markets Opportunity for Breezy Auto Parts Company" is an outstanding example of a marketing case study.  Currently, Breezy Automotive Supplier Company is facing a challenging situation. If we look at the past history of the company then we may come to know that Breezy Company has enjoyed a strong position as a mega supplier for the major portion of the market for the North American automobile manufacturing industry.
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Metro Bank: Join the Revolution Marketing Report
7 pages (2230 words) , Download 0 , Report
Free
Metro bank initiated the campaign in 2010 and it ran on for the following two years leading to a review in 2013 prompting most of its developments. The campaign focused on making community banking convenient in the UK where it has multiple branches that are the core promoters of the campaign through advertising and conveying it to the bank’s consumers.
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E-commerce, E-Business, Internet Marketing, and Digital Marketing Marketing Term Paper
7 pages (2195 words) , Download 0 , Term Paper
Free
E-commerce is the buying and selling of goods and services online by using computers, laptops, and smartphones along with the connection of a network. This involves online transactions that are conducted with the help of credit cards (REYNOLDS, 2004). E-business is the ability to conduct business transactions online.
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Promotional and Advertising Strategies Marketing Essay
7 pages (1924 words) , Download 1 , Essay
Free
They place emphasis on their brands through the unique advertising models that both manufacturers employ. This paper discusses the promotional strategies used by the manufacturers given adequate marketing information. It proposes consumer-oriented promotions that other manufacturers in the industry could use for the success of their products. 
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Customer Buying Behavior and Perceived Personality Marketing Literature review
18 pages (5046 words) , Download 1 , Literature review
Free
The buying behavior of customers can also be affected by a number of factors, such as fostering effective communication and building strong bonds. Currently, customer relations management (CRM) has become imperative. The main aim of CRM is to foster a good relationship with customers through constant communication.
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International Marketing Marketing Essay
6 pages (1510 words) , Download 0 , Essay
Free
Organizations operating internationally have had the dilemma of whether to adopt standardization or adaptation communication in the overseas markets. Any company that wishes to expand to international markets must question whether to introduce the exact same product as the one that has already succeeded in the domestic market.
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Principles of Marketing and Marketing as a Science Marketing Research Paper
6 pages (1658 words) , Download 0 , Research Paper
Free
Marketing, in general terms, can be described as the interaction of businesses or companies with their clients to create a relationship that is beneficial to both parties. Marketing becomes so helpful to the businesses to identify their clients before embarking on other marketing activities such as advertisements and sales promotions.
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Opportunities of Selling Vanbiere Marketing Report
12 pages (3213 words) , Download 0 , Report
Free
They have succeeded so far in their own market, but the manager wants to go overseas and enter the market in the UK to expand their business and hence the market share. Before we start the discussion with the marketing strategy, let us first look into the current scenario of the Beer market in the UK.
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The Influence of Food Advertising on Children Marketing Coursework
8 pages (2166 words) , Download 1 , Coursework
Free
There is a definite link between eating habits of children and advertisements. The epidemic result of childhood obesity is stimulated by children sitting for a number of hours in front of the TV. At a young age, children have the ability to differentiate between other forms of communication and marketing.
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Marketing Analysis for Starbucks Marketing Essay
10 pages (2661 words) , Download 1 , Essay
Free
The company started from a humble beginning back in 1987 in the US under the leadership of Baldwin, Bowker, and Siegel, and now is one of the top international companies that supply coffee products. The company has faced numerous challenges both from the internal and external business environments, which have threatened the development of the company.
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Business to Business Marketing VS Business to Consumer Marketing Marketing Essay
12 pages (3310 words) , Download 0 , Essay
Free
In spite of the fact that the promoting projects are similar for every business, the purchasing inspiration is diverse and they have distinctive needs in terms of the data that they require with a specific end goal to settle on the choice to buy. B2B bargains principally with different organizations and B2C gives items and services specifically to the end client.
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Role of Customer Research in New Product Development Marketing Essay
5 pages (1877 words) , Download 0 , Essay
Free
Consumers are more in-tune with what drives their value judgments and how a product can provide benefits that satisfy their needs. Whilst a business might have conceived a concept that the company deems as being a unique and revolutionary product borne of internal ideas generation, the potential success of this product without consulting the end customer would likely be substantially limited.
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Image-Making Strategy of PlayStation Company Marketing Essay
5 pages (1576 words) , Download 0 , Essay
Free
However, this was not the case since by the time Sony was ready to release PS3, Microsoft’s X-box, its competitor, had already conquered the market. This situation made Sony seem unprepared as the high expectations pressured them. An advertising strategy of over $160 million was formulated for the pre-launch period asking the people to wait for the console to be released.
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Research paper about lululemon Marketing Term Paper
2 pages (500 words) , Download 0 , Term Paper
Free
Teacher Lululemon pricing strategy Lululemon yoga pants is one of the iconic products in the sports apparel industry due to its price and brand recognition. It is also the Lululemon’s flagship product. Its founder Chip Wilson states this product
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An Annotated Bibliography: Sustainable Supply Chain and Logistics Network Design Marketing Essay
5 pages (1250 words) , Download 0 , Essay
Free
According to the paper, the authors have taken into consideration both forward and backward flow and developed a new order replenishment rule, or better to say, a modified version of the automatic and order based production control. The results of the study are not based on the empirical analysis and, therefore, its practicability is questionable at this stage. 
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Analysis of the Integrated Marketing Communications Mix Strategies of Apple Marketing Report
12 pages (3606 words) , Download 0 , Report
Free
Marketing communication can be considered as a bridge that helps in the communication of the customers and marketers. Integrated Marketing Communications (IMC) has been defined as a process by which multiple elements of communications can be coordinated and controlled in an efficient, effective, and economic manner (Duncan and Caywood, 1996).
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Mam Foodco LLC Company Marketing Case Study
12 pages (3135 words) , Download 1 , Case Study
Free
Mam Foodco is one of the best-positioned consumer product companies in the UAE that offer a wide range of products.  Among its popular products includes Pizza, Kizardy, Halawa spread and Carlite noodles. The company has entered the hospitality industry at an opportune moment when the UAE market is becoming a favorable business market.
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Marketing Plan for Energize me Marketing Assignment
9 pages (2250 words) , Download 2 , Assignment
Free
With little employed in the scopes of marketing plans, branding strategies, and feasibility studies, the competitors barely stand an edge in the competition. The factors make the rivals well beaten in the game. Failure to spend millions of dollars into research that aims at improving sales through stipulated plans, the creation of target group.
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Marketing Mix Analysis of Apple Company Marketing Assignment
6 pages (1674 words) , Download 1 , Assignment
Free
One of the marketing mix models is the 4Ps analysis of product, price, place, and promotion (Lee et al. 2155). Companies use the model to analyze their new products in terms of its specific features; the prices to charge, the place or location to avail the products, and the promotional mix for market positioning. 
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Comprehensive Marketing Plan Marketing Business Plan
8 pages (2261 words) , Download 10 , Business Plan
Free
Yoxnea intends to target consumers residing in rural India. The paper enumerates the objectives and goals determined for the brand for its Indian operations. A detailed discussion on the target market as well as the marketing mix has been carried out in the paper.
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Consumer Behavior of People Who Purchase Behavior Marketing Essay
5 pages (1250 words) , Download 0 , Essay
Free
Research has shown that beer is the most consumed alcoholic infusion. Beer is a product that has been in existence for a long time and it has gained prominence and acceptance through the different generations. In the modern dispensation, many individuals, including the young and old consume much of the alcoholic content due to its improved nature.
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The Marketing Strategy of the American Airlines Marketing Term Paper
12 pages (3332 words) , Download 0 , Term Paper
Free
American Airlines is based in the United States of America. The firm has been at a greater height in air transport across the globe. Apart from taking a center stage in the United States of America, American Airlines has also established a still completion in the global sphere. The airways need to do a lot of marketing that will enable potential customers about the services offered.
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Tesco and Morrison Companies Marketing Report
8 pages (2455 words) , Download 1 , Report
Free
Both Morrison and Tesco are from the same retail industry. Morrison was established earlier than Tesco. But the growth of Tesco is much more than that of the Morrison. The profitability ratio shows that Tesco is in a better position than that of the Morrison. Tesco's profitability ratio has increased in 2014 as compared to that of 2013. 
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How to Develop a Smartphone Application for College Students to Use Marketing Research Paper
8 pages (2257 words) , Download 0 , Research Paper
Free
Most students believed that the most important task to be performed by the application would be checking the exam schedule. The next important task would be to check their grades, remind them of their due dates, check on their notes and slides, class location reminders, the e-textbook, parking, news, chatrooms, and finally for paying their tuition. 
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A Paradigm of Entrepreneurship Marketing Book Report/Review
10 pages (2500 words) , Download 2 , Book Report/Review
Free
The author states that at the start of the interview, he was keen to point out that his childhood experience has been his greatest trigger in starting his company. He is a second generation entrepreneur as his family owns a very successful business and he has been involved in the business from when he was young.
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The Road to Global Prosperity Marketing Book Report/Review
6 pages (1500 words) , Download 3 , Book Report/Review
Free
In his book, "The Road to Global Prosperity", Michael Mandelbaum discusses the economic importance of globalization. In the book, he explains that globalization is a fundamental force that contributes to the development of strong economies globally. In a chapter entitled The Roof, the book discusses the basic factors of production and their distribution.
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Credit Risk and Market Risk Marketing Coursework
16 pages (4437 words) , Download 0 , Coursework
Free
The paper "Credit Risk and Market Risk" is an outstanding example of marketing coursework. The 2008 financial crisis has revealed some significant problems related to assessing and managing financial risks. One important factor that affects these problems is the general understanding of how different financial risks, such as credit risk, market risk and liquidity risk, interact with each other.
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Market Sector Analysis of the Food Sector in the UK Marketing Report
7 pages (2313 words) , Download 0 , Report
Free
The majority of the domestic food companies in the UK are currently struggling for survival because of stiff competition from Italian, Indian, and Chinese food companies. The popularity of Italian foods is skyrocketing in the UK, in recent times. In fact, Italian food companies are struggling to cater to the needs of the British people.
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