Marketing Essays

The paper "Internet Access in Australia" is a perfect example of a marketing case study. The internet has evolved a lot in the last two decades, such that it is becoming an integral component and a requisite for every organization. Internet access in Australia was first availed to universities in 1989 via AARNet, which was the foundation of commercial dial-up ISPs (Internet Service Providers).

The paper "Macro Environmental Forces that impact Motor Vehicle Industry" is a great example of a Marketing Case Study. The purpose of this paper is to discuss environmental factors that impact on motor vehicle industry in Australia. The paper mainly focuses on safety, carbon emission and changing consumer needs in the Australian motor vehicle industry. 

The paper "Internet Marketing Plan for Intercontinental Hotels" is a good example of a marketing case study. This report is based on internet marketing for hotels. The report will analyse critically internet marketing carried out by Intercontinental Hotels, their target market, internet marketing objectives and five major internet marketing strategies.

The paper "Healthy Eating as a Social Marketing Issue" is a good example of marketing coursework. Social marketing involves commercial marketing techniques that help in health-boosting. Social marketing is operational on the population level, and those that provide health care take part in ensuring its effectiveness.

The paper “Sun's Florist - Company's SWOT Analysis, E-Marketing Planning Strategy, and Objective” is a forceful variant of the report on marketing. Sun's Florist is one of the leading flower companies in Australia. The business is located in Kogarah Town Centre, Kogarah, NSW. It is a privately owned company that operates from 8 am to 8 pm even days a week.  

The paper "Old Spice: The Man Your Man Could Smell Like" is a great example of a marketing case study. Advertisements have emerged as an imperative aspect of organisations when communicating new/existing products into the market. Arguably, they present divergent advantages linked to increased consumer preference.

The paper "Market Mix Plan for Natalie Herbal Creams " is an outstanding example of a marketing case study. The objectives of Natalie Herbal Creams are: To attract male and female sport participants in Australia at a rate of 35% of new customers in the first year and 75% in the second year, To breakeven within the first two years.

The paper "Marketing Communication Through the Integration of New Media and Traditional Media" is a great example of a Marketing Business Plan. The following is a business plan for our company; Woolworths Ltd. Woolworths Ltd aims at achieving a competitive edge in the Australian retail industry through innovation. 

The paper "Brand Management Plan for LG" is an outstanding example of a marketing case study. Life is indeed good with LG. LG is a lifestyle brand. A household name recognized virtually across the world. The LG brand is globally recognized and has continued increasing its customer base meeting and exceeding most of its expectation. (Deans, & Metcalfe, 2013, p.393).

The paper "Michelle’s Express Travel Agency " is a wonderful example of a Marketing Business Plan. Michelle’s Express Travel Agency Michelle’s Express Travel Agency is a business that will have its base in the Tuggeranong area of Canberra. The situation analysis of the wider Australian travel industry presents a complicated market for travel agencies. 

The paper "Domestic Violence against Immigrant Women in Australia" is a perfect example of a marketing case study. The recent studies indicating a higher prevalence in wife battering cases and its failure to get way into official reports amongst the immigrant women in Australia has borne intensive levels of debates to many people across Australia.

The paper 'Rapits & Sons Pty Ltd International Marketing Plan" is a good example of a marketing case study. Typically, the process of penetrating as well as developing into an international market is often challenging thus, a firm must consider all strategies in place in order to succeed. As Ekeledo and Sivakumar (2004) point out entering into a new country-market can be compared with a start-up situation.

The paper "Marketing Introduction of White Freshener Product" is a good example of a marketing case study. Millions of products and services are available to consumers across the world. Despite these, more new products and services continue to emerge in the market with more features and values for money to customers. The product that needs an introduction in the market is new toothpaste, ‘White Freshener’.

The paper "Integrated Global Marketing Promotion for McDonalds and BMW" is a great example of a marketing case study. Integrated marketing communications applies several methods of communication to reach out to the target clients of the firm. Advertising via mass media such as TV and newspapers are the most popular methods of communications applied in integrated marketing communications.

The paper "Importance of Brand Interaction " is a good example of marketing coursework. Brand interaction is the way customers interact with different brands. Understanding consumer buying behavior is important because it helps to develop and implement appropriate strategies that can lead to improved organizational performance (Keller 2003).

The paper "Brand Communities and Customer Engagement" is a good example of marketing coursework. The contemporary market has undergone a shift from traditional service marketing. This has been made possible by globalization and thus the advancement of technology. Brands being one of the most informed marketing foundations have to use the participation of their customers to meet their dynamic demands.

The paper 'Football Marketing in Australia" is a great example of a marketing case study. Soccer is among the popular sports in Australian (Lynch, 2013). Australians engage in soccer as both a recreation and professional activity. The activity, however, was not popular in its initial stages of introduction in the country.

The paper "Hayashi Restaurant Marketing Plan" is a great example of a marketing case study. The major target market for the Hayashi restaurant is basically people from the middle to the upper class. Selecting this target group was mainly influenced by the fact that many of the people living in the Applecross suburb are mainly people from the upper class and the middle-class populations.

The paper "Strategic Market Planning for Billabong International Limited" is an outstanding example of a marketing case study. Billabong International Limited an Australian clothing retail company located in Burleigh, Queensland. The company was founded in 1973 by Gordon and Rena Merchant. The main products that the company deals with include clothing, home products and a range of surfing equipment.

The paper "The BP Deepwater Oil Spill" is an outstanding example of marketing coursework. BP witnessed one of its catastrophic oil spill event where it agreed to pay 18.7 billion dollars in order to settle all claims arising from federal and state complaints from the Deepwater oil spill that happened in 2010.

The paper "Effective Corporate Social Responsibility Program - Triple Bottom Line " is a great example of marketing coursework. In today’s corporate world, Triple Bottom Line (TBL) reporting plays a significant role in strengthening the firm’s reputation. TBL reporting is a method used in business accounting aimed at expanding the shareholder’s knowledge of the firm.

The paper "Systems Thinking Is Critical in Developing Solutions" is an outstanding example of marketing coursework. Systems thinking is an analysis tool that shows the relationships between various components of a system, the functioning of the systems over time as well and in connection with other larger systems.

The paper "COS Australia Company Marketing" is an outstanding example of a marketing case study. COS Australia is a new consumer product that has to be reviewed for the effectiveness of its product launch as well as commercialization. The report discusses special swimsuit for kids aged 10 to 13 years that can be won inside other clothes.

The paper "Collection of Style Australia Marketing" is a good example of a marketing case study. Collection of Style (COS) is ready to wear label which was created in 2007. The company is a sister brand to H&M which is ready to wear multinational. The company has over 40 stores worldwide and is well known for its minimalist style.

The paper "Consumer Purchase Behavior" is a perfect example of marketing coursework. The nature of consumption among consumers is often influenced by several factors. Business entities have been trying to establish the foundation of consumer behaviors as a factor of establishing a competitive advantage.

The paper "Nestle Jiankang Jiang Product in the Chinese Market" is a good example of a marketing case study. Nestlé S.A. is a beverage and food multinational company with its headquarters in Vevey, Switzerland. In 2014, the world’s largest food company was ranked by Fortune Global 500 at number 72 globally in terms of revenues (Nestle, 2014).

The move to establish friendly recruitment into the sport by Melbourne Mustang will increase the share of valuable take on the Australian Ice Hockey League. As a result, the increased standard performance is ideal for promoting the Mustang’s ability to match the stiff premiership title within the seasonal competitions.

The paper "Wales Would Be a Favourable Market for Westpac Bank" is a great example of a marketing case study. Australian banks retained a high level of stability during a global financial crisis that led to the collapse of numerous banks in the UK and US. Data from 2015 continues to show that Australian banks are the most profitable in the developed world.

The paper "Gastronomy and Tourism Wine Trail" is a perfect example of marketing coursework. Gastronomy etymologically and historically relates to guidance and advice on what should be eaten and drunk when, in what manner, where, and in which combinations. Gastronomy as well refers to ‘an art of living’.

The paper "Starbucks International Marketing" is a good example of a marketing case study. Starbucks is an American multinational food company that was founded in 1971 with a primary focus on providing the highest quality coffee to consumers in the United States of America (Starbucks Coffee Company, 2015).

The paper "The Western Bulldogs Marketing Plan" is a great example of a marketing case study. The following is a comprehensive and highly researched report centered on the marketing plan of one of the most notable sports club in Australian history. The Western Bulldogs is a big football club. I have been a diehard fan of the club for nearly a decade now.

The company is based in Hai Phong province and manufactures 13 million products annually from 23 production lines and 12 factories and 14,000 workers. Over the last five years, the company has been making steady growth in sales and revenue. After meeting the local demand, it is intending to venture into the international market.

The paper “Customer Relationship Management Approaches Used by Coles Supermarket” is a  brilliant example of a report on marketing. Verhoef (2003) defines Customer Relationship Management [CRM] as a holistic approach to sales, marketing and customer service which applies methodologies and software systems for a company to build relationships with its customers.  

The paper “International Advertising Campaign to Reinstall Broome WA to Its Previous Business Position” is an intriguing example of a business plan on marketing. A country’s propensity to become a leading tourist destination necessitates the inclusion of effective marketing strategy, and as such, developing such a plan dictates the consideration of divergent marketing principles.  

In today’s fragmented and inconsistent media, it has been integral for corporates and businesses to integrate these diverse marketing communications into a single proponent, to ensure that they are able to maintain a brand that is both coherent and consistent (Ohman & Sikblad, 2013; Kitchen & Burgmann, 2010).

The paper "Melbourne Destination Competitiveness" is a perfect example of a marketing case study. The tourist destination of choice is Melbourne. The city is the capital of Victoria, one of the Eastern states of Australia with a population of 4 million people. The choice of Melbourne for analysis of destination competitiveness is based on a number of factors.

The paper “Integrated Customer Relationships Management Strategy Plan for Coles Supermarket” is a  convincing example of a business plan on marketing. Customer Relationships Management refers to the information technology that organizations use to manage their customers through the use of interaction data.  

The paper "Service Marketing - PayPal Customers " is an outstanding example of a marketing case study. A company, organization, or individual who provides services to customers at a fee is a service provider. Pay pal a service provider provides an online way of making payments in exchange for various services and buying products, without disclosing any such information like your financial information amongst prospective buyers and sellers.

The paper "Strategic Marketing for Toyota Australia" is a good example of a marketing case study. In the broad spectrum, Toyota Motor Corporation Australia is a wholly-owned part of Toyota Motor Corporation located in Japan. Toyota’s success as a company has been properly documented. It has a well-earned reputation for excellence in quality, cost reduction, and hitting the market with vehicles that sell.

The paper "Complaints Handling and Service Recovery" is a great example of marketing coursework. The aim of this essay was to explore service marketing with respect to the complaint case of a university student regarding credit point transfers. The service provider is a university UC which offers diploma, degree and postgraduate courses.

The paper "Creating a Strategic Marketing for Long-Term Growth-Centralian College" is a perfect example of a marketing case study. Centralian College is part of Charles Darwin University, located in Alice Springs and is 1500 kilometres south of Darwin and north of Adelaide within the heart of Central Australia. It is also located near Australia’s most famous landmarks known as “Uluru” or Ayers Rock.

The paper "Situation Analysis and Goals of EON Organisation" is an outstanding example of a marketing case study. EON is a non-profit organization based in West Australia that offers disease prevention through upholding a healthy lifestyle for aboriginal communities; this is done through providing gardens, teaching the communities in the area to effectively cultivate gardens that have fruits and vegetables.

The paper "Ethics of Segmentation, Internal, External and Customer Environments" is an outstanding example of a marketing assignment. All the factors within the business that affects its operations constitute its internal environment. These comprise factors such as employees, organizational culture, and management, among others.

The paper "E-Marketing Excellence Planning And Optimizing Your Digital Marketing" is a great example of a Marketing Case Study. Small Business Enterprises play an important role in many economies across the world including Australia. They contribute significantly to development, economic and employment growth.

The paper "International Marketing and Bargaining Power of Suppliers " is a perfect example of a Marketing Case Study. The costs of starting up a pet business in Melbourne are very high which means that new entrants would not only require meeting the legal requirements as provided by the authorities with regard to pets but also be armed with a large war chest (English & Moate, 2011). 

The paper entitled "Recovering Customer Loyalty When Things Go Wrong" is a perfect example of a Marketing Assignment. Developing customer loyalty is key for any business to maintain its competitive edge in the market and enhance its profitability in today’s demanding and competitive business environment.

The paper "Implement And Monitor Marketing Activities" is a perfect example of a Marketing Assignment. To succeed in implementing a marketing plan, it is important to brief stakeholders on their duties. Lingard (2010) elaborated that marketing plan stakeholders comprise of people who are concerned with marketing activities. 

The paper "Gold Coast as a Destination for Short-Break Holidays in Brisbane Market" is a great example of a marketing case study. Gold Coast is considered as one of the Australian premiere tourist destinations which attract more than 10 million days trip and overnight visitors annually. Gold Coast Tourism is an official organisation of regional tourism (RTO) is in charge of marketing of this destination.

The paper "International Marketing of Walmart Inc " is an outstanding example of a marketing case study. This report was about Walmart Inc. which is an American founded company that is looking forward to expanding its territories by entering the Australian market. The reason that is assumed to have contributed to this scenario is the fact that Australia is an island and that yet many companies to enter the industry.

The paper "Advertising the Laneway Festival in Australia" is a great example of a marketing case study. The laneway music festival presents new and revered music to its customers; the Festival strives to present live concerts of the current urban music. Its settings in the streets make it unique to other music festivals. The festival began in 2004 in the Caledonian lane of Melbourne.