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Marketing Essays

Result for Subject Marketing:
19895 essays
Brand Personality Characteristic in the Adverts of Three Charitable Organizations Marketing Case Study
6 pages (1500 words) , Download 0 , Case Study
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The paper “Brand Personality Characteristic in the Adverts of Three Charitable Organizations” is an intriguing variant of case study on marketing. Brands of products and services, either of profit or non-profit organizations, are conventionally held to be with human-like characteristics – hence, the word brand personality.
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Nokia and Apple's Strategic Marketing Planning, Macro, and Micro Environmental Forces Marketing
11 pages (2750 words) , Download 0
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The paper “Nokia and Apple’s Strategic Marketing Planning, Macro, and Micro Environmental Forces” is an apposite variant of a report on marketing. This report addresses various management issues pertaining to the manufacturers of the Nokia N97 and iPhone mobile phone handsets. Today mobiles have become a necessity.
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Online Retailer of Company that Deals with Marketing of Books, CDs and DVDs Marketing Case Study
9 pages (2773 words) , Download 0 , Case Study
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The paper "Online Retailer of Company that Deals with Marketing of Books, CDs and DVDs " is a great example of a marketing case study. For one to be successful in online retailing of products, there are fundamental requirements that must be met in order to improve sales of the products online. The creation of a website is not adequate as an aspect of attracting visitors to the website and thus increasing sales of the products.
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Toyota Company Marketing Analysis Marketing Case Study
14 pages (4073 words) , Download 0 , Case Study
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The paper "Toyota Company Marketing Analysis" is a perfect example of a marketing case study. Government regulations and laws have been affecting Toyota Motors throughout the world. Regulations on the need to take into consideration environmental concerns have forced Toyota Motors to become forced to design and manufacture less polluting motors as well as meeting certain mileage per gallon as illustrated by Haberberg & Rieple.
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Strategies for Developing Sustainable Restaurants Brands in Market Marketing
14 pages (4545 words) , Download 0
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The paper "Strategies for Developing Sustainable Restaurants Brands in Market" is a wonderful example of a Marketing Business Plan. For Green Pizza Restaurant, the exchange of foods and services is not merely the core idea behind its marketing, but rather, sincere efforts to create, communicate and deliver reasonable values.
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How the Shopping Characteristics for the Consumer and Industrial Goods Affect the Channels for Them Marketing Assignment
12 pages (3209 words) , Download 0 , Assignment
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The paper "How the Shopping Characteristics for the Consumer and Industrial Goods Affect the Channels for Them" is an outstanding example of a marketing assignment. There is little involved in the purchase of consumer goods and therefore little decision making is involved. The main characteristic of this consumer is that he or she just needs to find bread at the local outlet and at the specified price.
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Refresh Organic Fruit Juice by Glimmers Limited - Marketing Communication Plan Marketing Case Study
15 pages (4242 words) , Download 0 , Case Study
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The paper "Refresh Organic Fruit Juice by Glimmers Limited - Marketing Communication Plan" is a perfect example of a marketing case study. Refresh Organic Fruit Juice is a new product to be launched by the soft drink company, Glimmers Limited. The following integrated marketing communication plan (IMCP) is designed in anticipation of the new product launching successfully and maintaining sustainability within the organic fruit juice industry.
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Thematic-Based Group Negotiation - Dr Jones-Alpha Pharmaceuticals and Dr Ronald-Beta Pharmaceuticals Marketing Case Study
7 pages (1918 words) , Download 0 , Case Study
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The paper "Thematic-Based Group Negotiation - Dr Jones-Alpha Pharmaceuticals and Dr Ronald-Beta Pharmaceuticals" is an outstanding example of a marketing case study. Following a critical review of the state of affairs between Tinabul (South America) and Australia and the economic situation within the rivalry of pharmaceutical companies, the management adopted an opinion that there was raising concern to revaluate the economic relation.
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Persuasion and the ELM, and the Evaluation for Advertising Effectiveness Marketing Coursework
17 pages (4261 words) , Download 0 , Coursework
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The paper "Persuasion and the ELM, and the Evaluation for Advertising Effectiveness" is a good example of marketing coursework. The Elaboration likelihood model (ELM) of persuasion was initiated by Petty and Caciopo. This model is cognitive in nature and deals with the change of attitudes through persuasion.
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Australian Retailer Harvey Norman Company Overview and SWOT Analysis Marketing Case Study
9 pages (2591 words) , Download 0 , Case Study
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The paper "Australian Retailer Harvey Norman Company Overview and SWOT Analysis" is a great example of a marketing case study. The purpose of this report is to provide a general view of the Australian retailer Harvey Norman business in relation to how it is organized and run. Harvey Norman is operational in Australia, Slovenia, Northern Ireland, Ireland and New Zealand (Koons, 2011).
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Transplantation a Channel Design from one Country Directly to Another without any Modification Marketing Assignment
6 pages (1754 words) , Download 0 , Assignment
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The paper "Transplantation a Channel Design from one Country Directly to Another without any Modification" is an outstanding example of a marketing assignment. It is never advisable to take a channel design from one country to a different one before doing any modifications because it is bound to be faced with problems.
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Small and Medium Enterprise Development Report - Posh Car Centre Marketing Case Study
26 pages (6944 words) , Case Study
Nobody downloaded yet
The paper "Small and Medium Enterprise Development Report - Posh Car Centre " is an outstanding example of a marketing case study. Posh Car Centre (PCC) is a unique innovation that started out as a personal hobby. It then developed into part item money making creative past time. This was the creation of a couple of students who used to wash their cars and those of their neighbours.
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Internet Access in Australia Marketing Case Study
13 pages (3436 words) , Download 0 , Case Study
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The paper "Internet Access in Australia" is a perfect example of a marketing case study. The internet has evolved a lot in the last two decades, such that it is becoming an integral component and a requisite for every organization. Internet access in Australia was first availed to universities in 1989 via AARNet, which was the foundation of commercial dial-up ISPs (Internet Service Providers).
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Macro Environmental Forces that impact Motor Vehicle Industry Marketing Case Study
6 pages (1873 words) , Download 0 , Case Study
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The paper "Macro Environmental Forces that impact Motor Vehicle Industry" is a great example of a Marketing Case Study. The purpose of this paper is to discuss environmental factors that impact on motor vehicle industry in Australia. The paper mainly focuses on safety, carbon emission and changing consumer needs in the Australian motor vehicle industry. 
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Internet Marketing Plan for Intercontinental Hotels Marketing Case Study
8 pages (2448 words) , Download 0 , Case Study
Free
The paper "Internet Marketing Plan for Intercontinental Hotels" is a good example of a marketing case study. This report is based on internet marketing for hotels. The report will analyse critically internet marketing carried out by Intercontinental Hotels, their target market, internet marketing objectives and five major internet marketing strategies.
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Healthy Eating as a Social Marketing Issue Marketing Coursework
8 pages (2365 words) , Download 0 , Coursework
Free
The paper "Healthy Eating as a Social Marketing Issue" is a good example of marketing coursework. Social marketing involves commercial marketing techniques that help in health-boosting. Social marketing is operational on the population level, and those that provide health care take part in ensuring its effectiveness.
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Sun's Florist - Company's SWOT Analysis, E-Marketing Planning Strategy, and Objective Marketing
11 pages (2820 words) , Download 0
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The paper “Sun's Florist - Company's SWOT Analysis, E-Marketing Planning Strategy, and Objective” is a forceful variant of the report on marketing. Sun's Florist is one of the leading flower companies in Australia. The business is located in Kogarah Town Centre, Kogarah, NSW. It is a privately owned company that operates from 8 am to 8 pm even days a week.  
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Old Spice: The Man Your Man Could Smell Like Marketing Case Study
7 pages (2172 words) , Download 0 , Case Study
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The paper "Old Spice: The Man Your Man Could Smell Like" is a great example of a marketing case study. Advertisements have emerged as an imperative aspect of organisations when communicating new/existing products into the market. Arguably, they present divergent advantages linked to increased consumer preference.
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Market Mix Plan for Natalie Herbal Creams Marketing Case Study
9 pages (2489 words) , Download 0 , Case Study
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The paper "Market Mix Plan for Natalie Herbal Creams " is an outstanding example of a marketing case study. The objectives of Natalie Herbal Creams are: To attract male and female sport participants in Australia at a rate of 35% of new customers in the first year and 75% in the second year, To breakeven within the first two years.
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Marketing Communication Through the Integration of New Media and Traditional Media Marketing
17 pages (4650 words) , Download 0
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The paper "Marketing Communication Through the Integration of New Media and Traditional Media" is a great example of a Marketing Business Plan. The following is a business plan for our company; Woolworths Ltd. Woolworths Ltd aims at achieving a competitive edge in the Australian retail industry through innovation. 
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Brand Management Plan for LG Marketing Case Study
8 pages (2631 words) , Download 0 , Case Study
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The paper "Brand Management Plan for LG" is an outstanding example of a marketing case study. Life is indeed good with LG. LG is a lifestyle brand. A household name recognized virtually across the world. The LG brand is globally recognized and has continued increasing its customer base meeting and exceeding most of its expectation. (Deans, & Metcalfe, 2013, p.393).
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Michelles Express Travel Agency Marketing
6 pages (1780 words) , Download 0
Free
The paper "Michelle’s Express Travel Agency " is a wonderful example of a Marketing Business Plan. Michelle’s Express Travel Agency Michelle’s Express Travel Agency is a business that will have its base in the Tuggeranong area of Canberra. The situation analysis of the wider Australian travel industry presents a complicated market for travel agencies. 
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Domestic Violence against Immigrant Women in Australia Marketing Case Study
16 pages (4442 words) , Download 0 , Case Study
Free
The paper "Domestic Violence against Immigrant Women in Australia" is a perfect example of a marketing case study. The recent studies indicating a higher prevalence in wife battering cases and its failure to get way into official reports amongst the immigrant women in Australia has borne intensive levels of debates to many people across Australia.
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Rapits & Sons Pty Ltd International Marketing Plan Marketing Case Study
24 pages (6000 words) , Case Study
Nobody downloaded yet
The paper 'Rapits & Sons Pty Ltd International Marketing Plan" is a good example of a marketing case study. Typically, the process of penetrating as well as developing into an international market is often challenging thus, a firm must consider all strategies in place in order to succeed. As Ekeledo and Sivakumar (2004) point out entering into a new country-market can be compared with a start-up situation.
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Marketing Introduction of White Freshener Product Marketing Case Study
10 pages (3022 words) , Download 0 , Case Study
Free
The paper "Marketing Introduction of White Freshener Product" is a good example of a marketing case study. Millions of products and services are available to consumers across the world. Despite these, more new products and services continue to emerge in the market with more features and values for money to customers. The product that needs an introduction in the market is new toothpaste, ‘White Freshener’.
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Integrated Global Marketing Promotion for McDonalds and BMW Marketing Case Study
11 pages (3131 words) , Download 0 , Case Study
Free
The paper "Integrated Global Marketing Promotion for McDonalds and BMW" is a great example of a marketing case study. Integrated marketing communications applies several methods of communication to reach out to the target clients of the firm. Advertising via mass media such as TV and newspapers are the most popular methods of communications applied in integrated marketing communications.
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Importance of Brand Interaction Marketing Coursework
9 pages (2441 words) , Download 0 , Coursework
Free
The paper "Importance of Brand Interaction " is a good example of marketing coursework. Brand interaction is the way customers interact with different brands. Understanding consumer buying behavior is important because it helps to develop and implement appropriate strategies that can lead to improved organizational performance (Keller 2003).
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Brand Communities and Customer Engagement Marketing Coursework
9 pages (2397 words) , Download 0 , Coursework
Free
The paper "Brand Communities and Customer Engagement" is a good example of marketing coursework. The contemporary market has undergone a shift from traditional service marketing. This has been made possible by globalization and thus the advancement of technology. Brands being one of the most informed marketing foundations have to use the participation of their customers to meet their dynamic demands.
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Football Marketing in Australia Marketing Case Study
25 pages (6951 words) , Case Study
Nobody downloaded yet
The paper 'Football Marketing in Australia" is a great example of a marketing case study. Soccer is among the popular sports in Australian (Lynch, 2013). Australians engage in soccer as both a recreation and professional activity. The activity, however, was not popular in its initial stages of introduction in the country.
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Hayashi Restaurant Marketing Plan Marketing Case Study
8 pages (2249 words) , Download 0 , Case Study
Free
The paper "Hayashi Restaurant Marketing Plan" is a great example of a marketing case study. The major target market for the Hayashi restaurant is basically people from the middle to the upper class. Selecting this target group was mainly influenced by the fact that many of the people living in the Applecross suburb are mainly people from the upper class and the middle-class populations.
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Strategic Market Planning for Billabong International Limited Marketing Case Study
7 pages (2123 words) , Download 0 , Case Study
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The paper "Strategic Market Planning for Billabong International Limited" is an outstanding example of a marketing case study. Billabong International Limited an Australian clothing retail company located in Burleigh, Queensland. The company was founded in 1973 by Gordon and Rena Merchant. The main products that the company deals with include clothing, home products and a range of surfing equipment.
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The BP Deepwater Oil Spill Marketing Coursework
7 pages (2365 words) , Download 0 , Coursework
Free
The paper "The BP Deepwater Oil Spill" is an outstanding example of marketing coursework. BP witnessed one of its catastrophic oil spill event where it agreed to pay 18.7 billion dollars in order to settle all claims arising from federal and state complaints from the Deepwater oil spill that happened in 2010.
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Effective Corporate Social Responsibility Program - Triple Bottom Line Marketing Coursework
6 pages (1867 words) , Download 0 , Coursework
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The paper "Effective Corporate Social Responsibility Program - Triple Bottom Line " is a great example of marketing coursework. In today’s corporate world, Triple Bottom Line (TBL) reporting plays a significant role in strengthening the firm’s reputation. TBL reporting is a method used in business accounting aimed at expanding the shareholder’s knowledge of the firm.
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Systems Thinking Is Critical in Developing Solutions Marketing Coursework
9 pages (2687 words) , Download 0 , Coursework
Free
The paper "Systems Thinking Is Critical in Developing Solutions" is an outstanding example of marketing coursework. Systems thinking is an analysis tool that shows the relationships between various components of a system, the functioning of the systems over time as well and in connection with other larger systems.
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COS Australia Company Marketing Marketing Case Study
10 pages (2988 words) , Download 1 , Case Study
Free
The paper "COS Australia Company Marketing" is an outstanding example of a marketing case study. COS Australia is a new consumer product that has to be reviewed for the effectiveness of its product launch as well as commercialization. The report discusses special swimsuit for kids aged 10 to 13 years that can be won inside other clothes.
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Collection of Style Australia Marketing Marketing Case Study
9 pages (2543 words) , Download 0 , Case Study
Free
The paper "Collection of Style Australia Marketing" is a good example of a marketing case study. Collection of Style (COS) is ready to wear label which was created in 2007. The company is a sister brand to H&M which is ready to wear multinational. The company has over 40 stores worldwide and is well known for its minimalist style.
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Consumer Purchase Behavior Marketing Coursework
12 pages (3649 words) , Download 0 , Coursework
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The paper "Consumer Purchase Behavior" is a perfect example of marketing coursework. The nature of consumption among consumers is often influenced by several factors. Business entities have been trying to establish the foundation of consumer behaviors as a factor of establishing a competitive advantage.
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Nestle Jiankang Jiang Product in the Chinese Market Marketing Case Study
9 pages (2740 words) , Download 0 , Case Study
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The paper "Nestle Jiankang Jiang Product in the Chinese Market" is a good example of a marketing case study. Nestlé S.A. is a beverage and food multinational company with its headquarters in Vevey, Switzerland. In 2014, the world’s largest food company was ranked by Fortune Global 500 at number 72 globally in terms of revenues (Nestle, 2014).
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Melbourne Mustangs: Marketing Plan Marketing Case Study
10 pages (3001 words) , Download 0 , Case Study
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The move to establish friendly recruitment into the sport by Melbourne Mustang will increase the share of valuable take on the Australian Ice Hockey League. As a result, the increased standard performance is ideal for promoting the Mustang’s ability to match the stiff premiership title within the seasonal competitions.
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Wales Would Be a Favourable Market for Westpac Bank Marketing Case Study
9 pages (2537 words) , Download 0 , Case Study
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The paper "Wales Would Be a Favourable Market for Westpac Bank" is a great example of a marketing case study. Australian banks retained a high level of stability during a global financial crisis that led to the collapse of numerous banks in the UK and US. Data from 2015 continues to show that Australian banks are the most profitable in the developed world.
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Gastronomy and Tourism Wine Trail Marketing Coursework
9 pages (2471 words) , Download 0 , Coursework
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The paper "Gastronomy and Tourism Wine Trail" is a perfect example of marketing coursework. Gastronomy etymologically and historically relates to guidance and advice on what should be eaten and drunk when, in what manner, where, and in which combinations. Gastronomy as well refers to ‘an art of living’.
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Starbucks International Marketing Marketing Case Study
7 pages (2190 words) , Download 0 , Case Study
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The paper "Starbucks International Marketing" is a good example of a marketing case study. Starbucks is an American multinational food company that was founded in 1971 with a primary focus on providing the highest quality coffee to consumers in the United States of America (Starbucks Coffee Company, 2015).
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The Western Bulldogs Marketing Plan Marketing Case Study
9 pages (2491 words) , Download 2 , Case Study
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The paper "The Western Bulldogs Marketing Plan" is a great example of a marketing case study. The following is a comprehensive and highly researched report centered on the marketing plan of one of the most notable sports club in Australian history. The Western Bulldogs is a big football club. I have been a diehard fan of the club for nearly a decade now.
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Market Performance of Hai Phong Footwear Marketing Essay
17 pages (5162 words) , Download 0 , Essay
Free
The company is based in Hai Phong province and manufactures 13 million products annually from 23 production lines and 12 factories and 14,000 workers. Over the last five years, the company has been making steady growth in sales and revenue. After meeting the local demand, it is intending to venture into the international market.
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Customer Relationship Management Approaches Used by Coles Supermarket Marketing
10 pages (2966 words) , Download 2
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The paper “Customer Relationship Management Approaches Used by Coles Supermarket” is a  brilliant example of a report on marketing. Verhoef (2003) defines Customer Relationship Management [CRM] as a holistic approach to sales, marketing and customer service which applies methodologies and software systems for a company to build relationships with its customers.  
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International Advertising Campaign to Reinstall Broome WA to Its Previous Business Position Marketing
10 pages (2960 words) , Download 0
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The paper “International Advertising Campaign to Reinstall Broome WA to Its Previous Business Position” is an intriguing example of a business plan on marketing. A country’s propensity to become a leading tourist destination necessitates the inclusion of effective marketing strategy, and as such, developing such a plan dictates the consideration of divergent marketing principles.  
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Marketing Management: Integrated Internet Marketing Communication Marketing Coursework
11 pages (3082 words) , Download 0 , Coursework
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In today’s fragmented and inconsistent media, it has been integral for corporates and businesses to integrate these diverse marketing communications into a single proponent, to ensure that they are able to maintain a brand that is both coherent and consistent (Ohman & Sikblad, 2013; Kitchen & Burgmann, 2010).
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Melbourne Destination Competitiveness Marketing Case Study
24 pages (6620 words) , Download 1 , Case Study
The paper "Melbourne Destination Competitiveness" is a perfect example of a marketing case study. The tourist destination of choice is Melbourne. The city is the capital of Victoria, one of the Eastern states of Australia with a population of 4 million people. The choice of Melbourne for analysis of destination competitiveness is based on a number of factors.
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Integrated Customer Relationships Management Strategy Plan for Coles Supermarket Marketing
10 pages (2980 words) , Download 0
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The paper “Integrated Customer Relationships Management Strategy Plan for Coles Supermarket” is a  convincing example of a business plan on marketing. Customer Relationships Management refers to the information technology that organizations use to manage their customers through the use of interaction data.  
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Service Marketing - PayPal Customers Marketing Case Study
10 pages (2500 words) , Download 0 , Case Study
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The paper "Service Marketing - PayPal Customers " is an outstanding example of a marketing case study. A company, organization, or individual who provides services to customers at a fee is a service provider. Pay pal a service provider provides an online way of making payments in exchange for various services and buying products, without disclosing any such information like your financial information amongst prospective buyers and sellers.
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