E-commerce, E-Business, Internet Marketing, and Digital Marketing - Term Paper Example

Internet Marketing Part One Definition of E-commerce, E-Business, Internet Marketing and Digital Marketing 1) E commerce is the buying and selling of goods and services online by using computers, laptops and smart phones along with the connection of a network. This involves online transactions that are conducted by the help of the credit cards (REYNOLDS, 2004). E business is the ability to conduct the business transactions online. These are the tools and applications that enable the business transactions online to run smoothly. The online processes can include buying and selling of the goods and services online. It also includes suppliers and services online, customer servicing online, processing methods by use of credit cards, management control and sharing of the information to the public. Both E commerce and E business entail the buying and selling of the services. E commerce is the act of buying and selling while E business introduces the tools and applications that will enable the efficient buying and selling of the goods and services online (XU & QUADDUS, 2010). Internet marketing is the ability to advertise and market goods and services online. It includes using the internet and sending of emails. Advertising of the goods and services can be done by using online shopping and use of social websites online (MILETSKY, 2010). Digital marketing involves the procedures and specific channels required in marketing goods and services online. It involves promoting of the products and brands online by use of computers online. Digital marketing is different from the internet marketing in a manner that it has organized channels and markets including methods that organize and analyze the marketing campaigns. Examples of digital media have been encoded into readable formats. They include E-books, Mp3 and MP4 song, 3GP and FVL videos. Internet media also include the websites and online video sites like YouTube. All this are good advertising tools that the traditional marketing. With the digital and internet Medias, marketing is done so fast since there are more customers online. With traditional marketing, it is hard to sell a product since the buyers are not in large numbers. Choose Product 1.2) With the new Samsung galaxy S5 tagged as Galaxy S5, has got the best specifications in the electronic in the industry. Galaxy S5 is able to acquire a 2G, 3G and 4G networks at the same time. Galaxy S5 has a macro sim enabled with a body dimension of 142 x 72.5 x 8.1 mm (5.59 x 2.85 x 0.32 in) (MICHELL, 2010). Galaxy S5 has a fingerprint sensor that is Pay pal certified. It is also a water resistance phone model with a maximum and minimum location of 1 meter and thirty minutes resistance. Galaxy S5 can be marketed online by use of social networks like Facebook and Twitter by becoming active in the two websites. Marketers can be allocated to advertise the phone model online by creating groups and pages that specifically announces the new notifications and updates concerning the Galaxy S5. This will also entail the promotions and allowances made specifically for the phone model. This can also be done in daily deals like Groupon that give fabulous deals to its consumers. With this Galaxy S5 model can be given as a deal or gift to the consumers hence marketing the phone. “All in one” platforms can be also important in marketing the phone. It allows one to come up with a personal shop online (SHEEHAN, 2010). Selling of Galaxy S5 online will include the online shops and auctions that charge some percentage on the goods sold. This will entail online shops like Amazon and Yahoo affiliates that charge some percentage depending on the price for the phone and the period of delivery. With the delivery of the phone model, there are agencies that will deliver the phone if successful transaction has been made. The customer will purchase the phone and be given an invoice on how to pay for the Galaxy S5 by using a credit card. After the transaction is successful the customer will have an agreement with the shop online and agree the place of delivery and the exact time. If the delivery becomes successful the payment is approved by the customer but if the delivery does not become successful the customer aborts the transaction. Within the market there are challenges in the business. This includes lack of trust from the customers that may lead to a transaction failure. Sometime the business can face lack of capital in order to start the business. All this can be solved by creating trust wit the customers by maintaining the policy and introduce external funds to the business respectively (BRAITHWAITE & DRAHOS, 2000). Elements of Marketing the Product 1.3) Marketing of the phone models entails a number of elements to be considered. Designing of the sopping website is very important. The main aim for the design is to ensure that the customers to be able to buy the phone online. The first way to convince the customer to buy the phone is by building trust by convincing that you are serious with your work. Off course the content in the shop should be strategic in order to make the customer to easily understand the business. By giving a surprise to the customers it is an important idea in the business. Offering one of the phone models to a customer freely creates a competition mood to other customers. With the marketing mix it is better to realize the number of customers to buy the phone online. The product to be sold should be of quality and not fake. The amount of price to be assigned for the phone should be realistic and be of satisfactory to the customers. This will also include the promotion for the customers (CHAFFEY, 2006). Part Two Definition of Search Engine Marketing, Search Engine Optimization and Paid Search Engine Marketing Search Engine Marketing 2.1) Search engine marketing is a collection of internet marketing that lead to the promotion of various websites in order to increase their visibility by adding the websites to the engine results. The search engine market collects the various websites and gives them the required traffic by attracting customers to the websites. This can include collection search engines like Google and Yahoo. One can have a personal shopping website and decide to market the site. The person will look for a search engine that he or she can market the personal website. He or she can decide to look for free search engines or go for paid engines. This will be done by providing the personal website’s information including the link, logo and description of the website. For the paid search engines, the clicks per day are more than the other free search engines. Although, some of the free search engines like Google can be effective since it drives in traffic very fast. Search Engine Optimization Search engine optimization is the process if attaining traffic from the free search engine results like Google. These are strategies, tools and techniques that enable a website to increase customers or visitors to the site by advertising or adding the website to the free search engines (KUNWAR, 2012). One can have a personal website and decide to add the website to the SEO tools in order to gain much traffic from the free search engines. Mostly, a large number of websites that are added to the tree search engines include social sites, free download sites, personal blogs and many more. Most of the sites require free subscription and they do not charge the user visiting the website. At the same time, new business firms can advertise their goods and services in the free search engines (RAMOS & COTA, 2009). Paid Search Engine Marketing Paid Search Engine Marketing is the process where site owners can pay for their site in order to be added to the search engines (MORAN & HUNT, 2006). The search engines are mostly cost effective because they have a better pay per click. Their traffic is also high and secured to the direct customers in the business depending on the goods and services offered by the individual sites. The websites that are added to the paid search engines are always used for commercial purposes. Companies that sell goods and services producing large net income like using the paid search engines. This is to upgrade the brand name and be on top of the search results since the paid search engines have a larger visibility compared to the free search engines. Besides a large number of visitors directed to the sites are the specific people that are interested with the particular goods and services. Pay per click advertising involves the websites being added to the paid search engines. Their payment depends on the clicks whereby they pay a fixed amount per click when their customers visit their sites. This is done by keyword management combined with the data analysis of the websites added to the paid search engine. Email marketing is the process of sending an email to a number of specific customers or friends alerting them about a new good brands or service. This will enable first marketing to the customers by alerting them about the new brands even before it has been publicly announced. If a singer produces a new song in the market, he is entitled to inform friends and fans concerning the new release. With the use of the email, friends and fans will be aware of the new release song and increase market. This will also depend with the reputation of the singer and the number of fans he has (JENKINS, 2009). Marketing of Lady Gaga 2.2) Public relations are the act of spreading organizations’ information from the organization to the public. Lady Gaga uses Blogging as a means of advertising herself since it is one of the latest public relations tool. Everyday there are numerous ways on how to market products online that entails the install of applications by using promotions suites from social sites like Twitter and Facebook. One of the advertising exchange app that Lady Gaga uses lately is the MoPub’s advertising for mobile exchange. The information is able to move through mobile holders all over the world within a fraction of a second. It is powerful since the advertising is able to integrate with over 140 billion request from users that operate on android and iOs operating systems. One of the latest albums for lady Gaga, “Born This Way” has been sold at Amazon recently with over 430,000 within a period of two days (SHARPE, DE VEAUX & VELLEMAN, 2014). This is a huge achievement for Lady Gaga. On top of that Lady Gaga is also able to establish the relationship with her fans who are the public. This is achieved by use of Email and social media. Lady Gaga has perfect communication skills to communicate directly to her fans including sending mass emails to the fans. With her new release singles and albums, she is able to attain numerous social media fans both in Facebook, You tube and Twitter. Creating a good public image, she has established a good relationship with personalities that manage the media enabling her to sell (SINGLETON, 2014). With the digital media communities, they assemble the best performances by the singer and advertise it online. This includes selling platforms like iTunes that sells music online (BOLER, 2008). With iTunes, the songs are sold to millions of fans online. This has driven traffic to her songs and built her relationship towards the media industry and to the entire public image. There includes other selling shops online like Amazon. References (2000). Digital marketing. Toronto, Rogers Media. http://gateway.proquest.com/openurl?ctx_ver=Z39.88- 2003&res_id=xri:ItemLocation:pqd&rft_val_fmt=ori:fmt:kev:mtx:journal&genre=journa l&req_dat=xri:pqil:pq_clntid=58117&res_dat=xri:pqil:res_ver=0.2&svc_id=xri:pqil:cont ext=title&rft_id=xri:pqd:PMID=53247 BOLER, M. (2008). Digital media and democracy tactics in hard times. Cambridge, Mass, MIT Press. http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=228270. BRAITHWAITE, J., & DRAHOS, P. (2000). Global business regulation. Cambridge [England], Cambridge University Press. CHAFFEY, D. (2006). Internet marketing: strategy, implementation and practice. Harlow, Financial Times Prentice Hall. 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