The Coca Cola Company Marketing Report
16 pages
(4932 words)
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, Report
The research in the marketing domain has been the major focus in the twenty-first century, where it is defined as, “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” (Varadarajan, 2010, p. 120).