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Marketing Essays

Result for Subject Marketing:
19702 essays
Promotional and Advertising Strategies of Automobiles Marketing Coursework
6 pages (1655 words) , Download 0 , Coursework
Free
Marketing research refers to the act of evaluating the viability of goods and services within the market. It is done through the use of surveys, focus groups, and product testing. By doing market research, the automotive companies will be able to establish who their clients are and what the perception of the consumer towards the models.
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Launching Raymond Weil Luxury Brand Watch in China Marketing Essay
11 pages (3342 words) , Download 0 , Essay
Free
Raymond Weil watches are a luxury brand. In the general market, the brand enjoys a distinct luxury status. However, in the high-end jewelry market, its luxury status is below that of the more luxurious brands such as Rolex. Thus we propose an IMC for positioning this luxury brand in China with a view to capitalizing on the unique distinguishing character of Raymond Weil watches.
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Wal-Mart in Nigeria Marketing Report
12 pages (3615 words) , Download 0 , Report
Free
Sam Walton started the business of Wal-Mart in 1962 that has grown to the largest corporation throughout the world. Wal-Mart is a profitable company that mainly works in the USA. Many countries that earlier committed to keeping government control over the economies have taken drastic steps for trade facilitation.
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The Increase and Decrease in Fast Food Consumption Marketing Case Study
5 pages (1373 words) , Download 0 , Case Study
Free
Many families today give preference to fast foods and consume them as complete meals. However, in play, there is a list of factors that account for the increase and decrease of fast food consumption. This paper will give significant priority to the factors that are affecting the increase and decrease in fast food consumption.
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Marketing Plan for United Airlines Marketing Essay
7 pages (2040 words) , Download 1 , Essay
Free
The company operates from 9 hubs located in the United States, Japan, and Guam. According to current air transport statistics, United Airlines is the 3rd largest airline in the U.S. in terms of passengers handled. The company has a fleet size of 701 airplanes and serves over 370 destinations both internationally and domestically.
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Strategic Marketing Alliances Marketing Assignment
3 pages (750 words) , Download 0 , Assignment
Free
 Strategic Marketing Alliances PART A A strategic alliance is formed when two or more partners get involves. They are several kind of alliances namely service, promotional, logistics and pricing collaborations alliances. Pricing
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Promotional and Advertising Strategies of Nike and Adidas Marketing Case Study
6 pages (1500 words) , Download 0 , Case Study
Free
Nike has exclusively utilized different pricing approaches in enhancing its competitiveness within the global market. The pricing techniques which the company has employed could be identified as the fundamental element that has made the company become a market leader with the industry. The following pricing approaches have been used. 
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Market Segmentation Strategy of Nokia Company Marketing Essay
10 pages (2915 words) , Download 2 , Essay
Free
The essay presents the central aspects defining market segmentation. The case study of the Nokia Company and its market segmentation strategies follow in the second section of the essay. The final section of the essay offers conclusions and recommendations that the Nokia Company can adopt in an effort to be more successful in the market.
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Nike Ad Analysis Marketing Report
10 pages (2662 words) , Download 0 , Report
Free
Each media platform is quite influential, i.e. television, radio, online, etc. However, it is important to discuss that the advertising industry which is worth $ 19 billion is of vital significance among them all (Aitchison, 2012).  Advertising is present all over television, newspapers, radio, and the Internet, to name a few, and influences our everyday life.
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Diamond Industry-Tiffany And Co Marketing Business Plan
9 pages (2616 words) , Download 4 , Business Plan
Free
Other researches have highlighted that the company has registered increased sales in the first and second quarters of the 2014 financial years. However, with the increasing competition, the company needs to increase its sales across the globe in an effort to maintain its position in the market. 
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The Fast Food Market and Attitudes of Students in Regent University Marketing Research Paper
6 pages (2189 words) , Download 0 , Research Paper
Free
The study of the data collected has been analyzed with a mixed approach i.e. qualitative and quantitative approach (Namey & et. al. 2007). On the basis of the mixed research approach, the data collected from the interviews and questionnaire surveys were analyzed with the assistance of charts, pie-diagrams, and graphs among others.
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Digital Marketing- Digital Campaign Marketing Report
8 pages (2301 words) , Download 4 , Report
Free
Digital marketing has helped marketers in promoting their products and services through seamless technologies in a smart manner. Ryan and Jones (2009) believed that digital marketing is the use of electronic devices through which information is shared and transferred to a number of stakeholders. 
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International and Global Marketing Marketing Coursework
8 pages (2352 words) , Download 0 , Coursework
Free
International marketing may be defined as the process of incorporating marketing principles into more than one country. It involves cross-border trade whereas global marketing involves the total process of marketing starting from planning of the product, production, placing, and promotion in the worldwide market. 
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Principles of Management Practice Marketing Assignment
14 pages (4195 words) , Download 0 , Assignment
Free
The findings of this paper suggest that the four principles that had been identified by Fayol are quite important as a novice’s guide to effective management. The characteristics of managers as mentioned by Mintzberg (2004) have also been found to be important determinants effective leadership and managerial quality.
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Global Business Environment: The Pestle Analysis Marketing Coursework
12 pages (3402 words) , Download 1 , Coursework
Free
The paper "Global Business Environment: The Pestle Analysis" is an engrossing example of coursework on marketing. The key purpose of a PESTLE analysis is to find and examine the main contributors of change in strategic or enterprise settings. Harvard lecturer Francis Aguilar invented the PESTLE analysis as a tool for strategic assessment (Hamilton & Webster, 2012, p. 49).
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Marketing Scenario of the Walmart Company Marketing Report
5 pages (1326 words) , Download 0 , Report
Free
Members will discuss the second agenda which will be on expansion strategies for Walmart Company worldwide. The members will be grouped into groups of ten members to brainstorm on the best expansion strategies and the budget for each plan and the weaknesses that might emanate from such a plan. There will be a tea break from 10.00 am to 11.00 am.
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Analysis of the Integrated Marketing Communications Mix Strategies of Smartphone brand Marketing Case Study
13 pages (3709 words) , Download 0 , Case Study
Free
The paper "Analysis of the Integrated Marketing Communications Mix Strategies of Smartphone brand" is a perfect example of a case study on marketing. In the modern world, which is driven by ICT, marketing has undergone significant changes. The introduction of new information and communication technologies has presented opportunities and challenges to marketers.
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New Business Planning and Start-Up - Best Advertising Umbrella Marketing Case Study
21 pages (5528 words) , Case Study
Nobody downloaded yet
The paper "New Business Planning and Start-Up - Best Advertising Umbrella" is a delightful example of a case study on marketing. The business start-up is aimed at the provision of low-cost advertising to small businesses in the Swansea area starting from Swansea University followed by rapid expansion to other areas when enough expansion revenue is achieved (Ford, 2007).
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Strategic Brand Manager of Apple Marketing Case Study
12 pages (3576 words) , Download 0 , Case Study
Free
Customers of the UK are very much conscious about price rather than quality. They are also very tech-friendly. This resulted in a high penetration of smartphones in the UK market. This case also focuses on the issues that though the Smartphone companies are trying to increase its market share but lowering its price, still they are not very successful.
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International Promotion Plan: Sainsbury Entering the Asian Market Marketing Business Plan
7 pages (1862 words) , Download 5 , Business Plan
Free
This international promotion paper will be organized into different subtopics such as the introduction, the executive summary, product mix, SWOT analysis, market entry modes, marketing strategy among other sub-headings. The Asian market more particularly the Indian market has over the last two decades shown increasing growth and national GDP growth rates. 
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Advertisement Campaign of Apple Computers Marketing Essay
8 pages (2241 words) , Download 1 , Essay
Free
Consequently, advertising becomes the most important tool of an effective marketing strategy that highlights the differentiating elements of the products through continuous campaigns on different media platforms. The success of an advertising campaign is desirable as it not only facilitates the creation and maintenance of market position. 
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International Banking Marketing Essay
8 pages (2555 words) , Download 1 , Essay
Free
Marketing executives are expected to have a proper understanding of the industries in which their businesses operate. This is important in the sense that understanding helps in creating market-oriented strategies and approaches. An effective marketing plan enables a business to identify those particular activities that it has to give priority in order to be successful. 
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Analysis of Panda Express Market Environment Marketing Case Study
8 pages (2376 words) , Download 0 , Case Study
Free
The paper "Analysis of Panda Express Market Environment" is a perfect example of a case study on marketing. Panda Express is an American-style Chinese fast-food chain of restaurants based in the United States. The company serves American Chinese Cuisine operating within the US casinos, shopping malls, supermarkets, airports, malls, and college campuses.
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Promotional and Advertising Strategies of Toyota and General Motors Marketing Case Study
6 pages (1631 words) , Download 0 , Case Study
Free
Based on the high profits that are generated in the automobile industry, many companies have entered the market with an aim of generating more sales and capturing the attention of loyal customers who aim at getting the best brand. Globally, the automobile industry has been dominated by companies such as Toyota, General Motors, and Ford among others.
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Export Marketing Problems Marketing Essay
13 pages (3454 words) , Download 0 , Essay
Free
Experiences of such networks are important among different manufacturing firms in the UK. In light of such an argument, this paper aims at reviewing the current state of marketing knowledge on different networks that can be used in solving export-marketing problems among UK manufacturing firms.
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Marketing Channels and Logistics Marketing Annotated Bibliography
10 pages (2808 words) , Download 0 , Annotated Bibliography
Free
With reference to Hitchcock (2012), the concept of supply chain management can be defined to play an important role in the production and distribution process. Hitchcock (2012) thus argues that supply chain management has been creating pressure upon businesses on both legal terms and commercial terms. 
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Marketing Plan of MYPHONE Company Marketing Case Study
13 pages (3324 words) , Download 2 , Case Study
Free
MYPHONE Company is a smartphone business with international locations in two continents in Asia and Europe. The company aspires to be the leading smartphone seller in Asia and Europe. The company offers smartphones in four different segments; households, high-end households, companies and high-end companies
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What Competitive Advantages can ALIBABA Develop in the USA Marketing Case Study
10 pages (2656 words) , Download 0 , Case Study
Free
Promoting products effectively can be duly considered as a vital strategy considering the high threat prevalent in the competitive business markets of the US. It will be vital to mention in this similar concern that it is essential for Alibaba to promote its products effectively by considering the above scenario.  
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Marketing Issues of Tesco and Recommended Research Methods Marketing Case Study
11 pages (3550 words) , Download 0 , Case Study
Free
Operating in the international market requires effective data collection, analysis, and appropriate strategy. The development of an international market for any business has to be supported by the strategic steps taken by the firm for ensuring sustainable operations in the business house. This enhances the requirements of suitable research methods.
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The Business Environment of PhotoBin Co Marketing Case Study
9 pages (2334 words) , Download 0 , Case Study
Free
The paper "The Business Environment of PhotoBin Co." is a perfect example of a case study on marketing. PhotoBin Inc. is among the fastest-growing companies in the world. It is a portrayal of the potential in the unique environment in which it operates. The rapid growth rate is a result of effective management and marketing strategies employed by the management of the company.
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Marketing strategy of Apple Marketing Case Study
15 pages (4014 words) , Download 0 , Case Study
Free
Apple Inc. is a multinational organization based in California in America. It manufactures and sells consumer electronic products such as personal computers and computer software. The most common brands include Macintosh computers, iPad, iPod, and iPhone. Other products include iTunes, iWork, Logic Studio, Mac OS X, Final Cut Studio, Safari Browser, and iOS.
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Marketing Plan for Atlantic Quench Marketing Report
12 pages (3962 words) , Download 0 , Report
Free
Atlantic Quench Cranberries (AQC) is a small yet well-established beverage company in the United States and the company is making a strong effort to establish its position in the United Kingdom. The flavor of beverages of the company is considerably influenced by the firm’s core fruit, Cranberry. 
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Maximizing Sales for the Business: Asian Dessert Cafe Marketing Case Study
10 pages (2728 words) , Download 0 , Case Study
Free
The paper "Maximizing Sales for the Business: Asian Dessert Cafe" is a perfect example of a case study on marketing. KOWLOON TONG DESSERT CAFÉ is located in the interior of Richmond, San Francisco. It is well renowned for offering large varieties prepared in both Asian and Hong Kong ways. This café is owned by a small family and is normally controlled by few employees and family members.
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Supplier Involvement in the New Product Development Process Marketing Thesis Proposal
14 pages (4711 words) , Download 0 , Thesis Proposal
Free
To help bridge the identified gap, the study is to be performed with the aim of exploring supplier involvement in the new product development. To achieve this overall aim, the following specific objectives will be pursued in the study: to find the relevance of CFT in the implementation of NPD projects and to find the forms of relationships which exist between CFTs and suppliers.
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The Marketing Environment Marketing Essay
10 pages (2720 words) , Download 0 , Essay
Free
The international market is an instrument that is employed to achieve advancements in market position and it entails transactions across national borders, which distinguishes it from domestic marketing. Starting a business in a new market needs comprehensive knowledge of the environment along with its risks, threats, and opportunities that might exist.
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The Coca Cola Company Marketing Report
16 pages (4932 words) , Download 2 , Report
Free
The research in the marketing domain has been the major focus in the twenty-first century, where it is defined as, “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” (Varadarajan, 2010, p. 120).  
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Mass Customisation and Personalisation Marketing Coursework
16 pages (4344 words) , Download 0 , Coursework
Free
So as to ensure that the order information is well presented to the markets and that the details are well presented to the customer base, then they have to be able to channel the communication simultaneously to the various departments including the computerized systems, the finance, and logistics department and the external suppliers.
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Analysis of the Sales Forecast of the Automotive Parts Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
A plot of the forecast by the three models was obtained, and the results will be discussed. The root means square error and the mean absolute percentage error will be the most method to be sued to compare and rank the forecast method. The studies indicate that the regression with econometric variance is the most appropriate method
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International Marketing Strategies of Apple Inc. and PepsiCo Marketing Essay
7 pages (1851 words) , Download 1 , Essay
Free
Competition is the characteristic of contemporary business operations whereby every brand does its best to usurp the rest as a way of staying afloat the market segment and exist for long. Another factor that determines the degree of a brand’s success is the degree at which it is able to deal with the challenges of globalization.
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Whether International Marketers Should Standardise or Adapt Their Communication in Overseas Markets Marketing Literature review
10 pages (3108 words) , Download 0 , Literature review
Free
The paper "Whether International Marketers Should Standardise or Adapt Their Communication in Overseas Markets" is an outstanding example of a marketing literature review. With reference to the writings by Pride & Ferrell (2011, p 8), the term marketing has been described as “a methodology of communicating the value of a product or service to customers, for the purpose of selling that product or service.”
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Digital Marketing - TaoBao Marketing Essay
7 pages (2092 words) , Download 2 , Essay
Free
It has the largest online marketplaces in the world with over 370 million users and more than 800 million products. It mainly offers online shopping in order to facilitate business to customers and customers to customers relations by providing a model for small businesses and individual entrepreneurs to unimpeded online stores.
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Service failure as the breakdown in service performance Marketing Essay
3 pages (867 words) , Download 0 , Essay
Free
The customers can have several responses regarding a service failure including satisfaction responses, emotional reactions (anger, disappointment or regret) and behavioral responses (complaining). According to Seitel (2011),
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E-Marketing Concepts and Elements Marketing Essay
9 pages (2717 words) , Download 1 , Essay
Free
It also facilitates the management of information, which is an important support tool for strategy formulation and implementation. The Internet should play an integral part in the vision and mission of any company. The marketing mix mostly referred to, as the 4Ps is the method of changing marketing plans into practice. Entrepreneurs possess four variables.
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Brand Implementation Marketing Report
8 pages (2995 words) , Download 1 , Report
Free
This makes them competitively disadvantaged when compared to competitors such as Samsung, Apple, and Google. Blackberry has come to the realization that there is a need for changing the brand’s identity towards a younger, fresher, and more creative appearance. Therefore, they need a brand extension for the purpose of creating awareness for this step.
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International Marketing Strategy Marketing Report
10 pages (2995 words) , Download 1 , Report
Free
Every firm looks at the possibility of making profits and new entrants in the market should focus on ensuring that their competitors feel that an organization has ventured into their sector Moxy will have to employ a business strategy that will guarantee success while keeping their clients close to them via the online platforms.
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Integrated Marketing Communications: Sponsorship Marketing Literature review
12 pages (3461 words) , Download 0 , Literature review
Free
The paper "Integrated Marketing Communications: Sponsorship" is an outstanding example of a marketing literature review. The study deals with integrated marketing communication tools. Sponsorship has been chosen as a strategic tool that helps to communicate the brand message to the target audience.
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Compensation Strategy of Nokia Corporation Marketing Case Study
7 pages (1984 words) , Download 1 , Case Study
Free
The paper "Compensation Strategy of Nokia Corporation" is an outstanding example of a marketing case study. To strategically manage the wealth of human capital, human resource management designs and develops or adopts various techniques such as compensation, performance-based pay system and reward and recognition.
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Children and Family Decision-Making Process Marketing Essay
10 pages (2968 words) , Download 0 , Essay
Free
According to the free dictionary, a household is defined through the prism of family and other non-relatives especially servants. Free dictionary also defines household through the prism of space and possessions owned by a family. It also adds that a household can also be seen as a person or group of people occupying any particular dwelling.
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The Rise of Human Era in Brand Strategy Marketing Essay
6 pages (1815 words) , Download 1 , Essay
Free
Modern marketing strategies require that brands be capable of establishing a warm relationship with the customers. Unlike in the institutional era when organizations communicated the value of their products, the human era requires that brands speak for themselves. 
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Different Marketing between China and Europe Marketing Research Paper
21 pages (5902 words) , Research Paper
Nobody downloaded yet
In this particular study marketing trends in the European and Chinese markets shall be thoroughly analyzed. This concept is all about spreading awareness amongst the consumer market so as to initiate high revenue margins. Marketing strategy is a mechanism adopted by firms to increase sales percentage and gain competitive advantage.
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