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Marketing Essays

Result for Subject Marketing:
19897 essays
International Marketing Campaign Evaluation - Tourism Malaysia Marketing Case Study
10 pages (2746 words) , Download 0 , Case Study
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The paper 'International Marketing Campaign Evaluation - Tourism Malaysia" is a great example of a marketing case study. For this evaluation, the marketing program of Tourism Malaysia has been selected because in the context of marketing there are few concepts that are more “international” in scope than marketing an entire country and culture to potential visitors from around the globe.
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Importance of Innovation, Its Examples and Implications of Practice Marketing Coursework
7 pages (2113 words) , Download 0 , Coursework
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The paper "Importance of Innovation, Its Examples and Implications of Practice" is a perfect example of marketing coursework. Innovation refers to the creation of more effective processes, technologies, products, and ideas, which are acceptable by governments, society, and markets. This is concept is different from the invention in that it entails considerable positive change rather than incremental change.
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Innovation Is Essential in Business Today Marketing Coursework
8 pages (2146 words) , Download 0 , Coursework
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The paper "Innovation Is Essential in Business Today " is a good example of marketing coursework. The term innovation has been defined as the process of creating a new thing or changing an existing thing to appear different from the original thing (Shukla, 2011). In the contemporary business environment, innovation can, therefore, be defined as the process of creativity through which a new product or service is introduced into the market.
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Wal-Mart PESTLE Analysis Marketing Case Study
13 pages (3699 words) , Download 0 , Case Study
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The paper "Wal-Mart PESTLE Analysis" is a great example of a marketing case study. In the year 1962 when Sam Walton started Wal-Mart com, the idea of putting up a discounting shop store right into rural America was never heard of except for the dime stores and local five. When the founder Sam realized that he had a lot of competition from the discount chains regionally, he together with his wife travelled all over the country.
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Marketing Environment and Consumer Choice for Zero-Emission Vehicles in Australia Marketing Case Study
8 pages (2337 words) , Download 0 , Case Study
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The paper "Marketing Environment and Consumer Choice for Zero-Emission Vehicles in Australia" is a perfect example of a marketing case study. Zero-Emission Vehicles (ZEVs) marketing should be the easiest being founded on green and cleaner production, but this is not the case. Most electric and hybrid cars market is small questioning the factors that derail its production.
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Demographic Transition Stages Marketing Coursework
9 pages (2550 words) , Download 0 , Coursework
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The paper "Demographic Transition Stages" is a good example of marketing coursework. Demographic transition refers to the change in the death and birth rates over a period (Haub & Gribble 2011, p.4). The demographic transition comprises of four stages. The first phase is the pre-modern phase characterized by an increasing birth rate and a declining death rate (Blue & Espenshade 2012).
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BHP Billiton Market Trends Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
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The paper "BHP Billiton Market Trends" is an outstanding example of a marketing case study. BHP Billiton cases give insight into strategic management. The case is based on managerial decisions that will determine the long-run performance of BHP Billiton. Through analysis of the case, one can understand the internal environment, external environment, strategy formulation, implementation and control.
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Consumer Behaviour: Review of Psychological State of Consumer Marketing Coursework
10 pages (2839 words) , Download 0 , Coursework
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The paper "Consumer Behaviour: Review of Psychological State of Consumer" is a good example of marketing coursework. The emotional aspect of consumers plays a critical role in their behaviour within the business psychological operation context of consumer behaviour. Choices by consumers are believed to emanate a rational analysis of available alternatives.
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Consumer-Brand Relationship and Human Relationship Marketing Coursework
9 pages (2555 words) , Download 0 , Coursework
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The paper "Consumer-Brand Relationship and Human Relationship" is a great example of marketing coursework. The establishment and management of consumer relationships is an essential aspect of marketing practice. Marketers have long upheld a fanatical interest in relationships: what these relationships are, why they are established, their effects on the marketplace and consumers, how they are measured.
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What Do Australian Consumers Think about Current Advertising Standards Marketing Case Study
6 pages (1552 words) , Download 0 , Case Study
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The paper "What Do Australian Consumers Think about Current Advertising Standards" is a perfect example of a marketing case study. The aim of this study was to find out the attitudes of Australians as regards present advertising standards. This study found out that demographic differences in Australia are do lead to different attitudes about advertising standards.
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Marketing and Brand Management: UK Coffee Industry Marketing Term Paper
8 pages (2000 words) , Download 1 , Term Paper
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Accompanied by the tagline “Remember, you're at home now”, it reminds consumers that they can still enjoy their favorite specialty coffee drinks and live up to their lifestyles, even at home. With overall specialty coffee sales increasing by 80% since 2003, Nescafé benefits from establishing a mark within this fast-growing segment early on.  
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Online Game for Fundraising Marketing Case Study
6 pages (1500 words) , Download 1 , Case Study
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The donations collected will be used to find out qualified and experienced computer experts who are familiar with computer viruses and other malware threats. Once the training team is formed, the organization can make an alliance with the police department to enhance computer training for the police force.
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Analysis of Cornflakes Brand in Its Market Category Marketing Case Study
9 pages (2667 words) , Download 0 , Case Study
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The paper "Analysis of Cornflakes Brand in Its Market Category " is a perfect example of a marketing case study. Every organization has its own way of ensuring that the products they make reach the desired audience and market. Once the product hits the market, this is not the end of the marketing process.
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AEGON Direct & Affinity Marketing Services Marketing Case Study
12 pages (3403 words) , Download 0 , Case Study
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The paper "AEGON Direct & Affinity Marketing Services " is a great example of a marketing case study. Marketing and management of services create issues and challenges that are not necessarily faced by companies that deal in the manufacturing and packaging of goods. The result of a particular service is often intangible.
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Australian-Made Liquor - Bolivian Market Entry Marketing Case Study
8 pages (2453 words) , Download 0 , Case Study
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The paper "Australian-Made Liquor - Bolivian Market Entry " is a perfect example of a marketing case study. With the changing business environment and competition, organizations are forced to rethink their strategies so as to sustain competition (Backhaus, Buschken & Voeth, 2005). Increasing their distribution channels is one of the strategies which organizations use to create market advantage.
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Measuring Brand Association Strength Marketing Case Study
10 pages (2500 words) , Download 0 , Case Study
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The paper "Measuring Brand Association Strength" is a great example of a Marketing Case Study. The measurement of brands’ performance is conducted by evaluating the emotions of the customers. Since emotion cannot be measured, the values in the market and the market share will determine the level of satisfaction or dissatisfaction of the product by the customers.  
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Consequences For Global Marketing And Advertising Marketing Assignment
6 pages (1500 words) , Download 0 , Assignment
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The paper "Consequences For Global Marketing And Advertising" is a great example of a Marketing Assignment. The marketing plan of BBQfun has been formulated by setting aside $250000 to be used in advertising during the year. The main forms of advertising to be used include letterbox drops, radio, and magazines.
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Hello Kitty Expert Comes to Australia Marketing Case Study
6 pages (1500 words) , Download 0 , Case Study
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The paper "Hello Kitty Expert Comes to Australia" is a great example of a Marketing Case Study. Hello Kitty, is used as a logo in women and children's clothes and accessories is one of the most successful characters that was created after the war in Japan. It was first created by Sanrio, Japan in 1974. Its initial introduction was as a nameless character in the purse.  
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Market Orientation and New Product Performance Marketing Assignment
7 pages (1750 words) , Download 0 , Assignment
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The paper "Market Orientation and New Product Performance" is a great example of a Marketing Assignment. An excellent strategy will yield a profitable direct response from the radio campaign for San Remo. However, the radio commercial piece must be insightful where we must ascertain that different concepts have interacted for successful radio advertisements as elaborated below. 
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How Do Consumers Express Their Identity Through Symbolic Consumption On Food And Drink Marketing Literature review
8 pages (2000 words) , Download 0 , Literature review
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The paper "How Do Consumers Express Their Identity Through Symbolic Consumption On Food And Drink" is a perfect example of a Marketing Literature Review. As consumption changes in contemporary society, people develop an inherent desire to communicate to others who they are in everyday life (Schembri, Merrilees & Kristiansen 2010).
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Prioritize and Ranking of Marketing Activities Marketing Assignment
6 pages (1500 words) , Download 0 , Assignment
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The paper "Prioritize and Ranking of Marketing Activities" is a great example of a Marketing Assignment. Samotel Telecom Ventures is a company based in Sydney, Australia, and it specializes in the designing of Android mobile handsets. It designs men’s, ladies’, teenagers’, children’s, and seniors’ handsets.
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Choice of Comparisons in Intergroup Settings Marketing Assignment
16 pages (4000 words) , Download 0 , Assignment
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The paper "Choice of Comparisons in Intergroup Settings" is a great example of a Marketing Assignment. Reference groups tend to have an influence on the consumer behavior of people in regard to the purchase of food and drinks such as in normative compliance. When individuals seek out to be members of certain groups and will behave in a manner that makes their acceptance more expected.
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Establishing Customer Relationships on the Internet Requires More Than Technology Marketing Coursework
8 pages (2000 words) , Download 0 , Coursework
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The paper "Establishing Customer Relationships on the Internet Requires More Than Technology" is a perfect example of a Marketing Coursework. Brands can build strong as well as long-lasting relationships with customers through a number of ways; one way is surveying the customers so as to get their opinions.
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Advertising Theory and Strategies Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
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The paper "Advertising Theory and Strategies" is a perfect example of a Marketing Case Study. This paper sets out to present the marketing report for BBQ Fun and indicate ongoing progress towards the company’s marketing objectives. This will be done by an introduction of the business that is BBQ Fun in terms of its business operations, products and services, customers, etc. 
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Social Media Advertising And Marketing Marketing Case Study
24 pages (6000 words) , Case Study
Nobody downloaded yet
The paper "Social Media Advertising And Marketing" is a perfect example of a Marketing Case Study. This review of literature is based on selected journal articles, books and other relevant sources that explore the topic of advertising and marketing on social media. This review is an essential part of the whole research and provides the background for the study.
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The Development of a Response-Function for Customer Relationship Marketing Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
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The paper "The Development of a Response-Function for Customer Relationship Marketing" is a perfect example of a Marketing Case Study. Television Advertisement will be well in effectively introducing the product to the mass appeal. Arguably, consumers need to be visually appealed to the product in order for it to be accepted and appraised by the virtual of its appearance.
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Essentials of Marketing And Marketing Principles Marketing Assignment
8 pages (2000 words) , Download 0 , Assignment
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The paper "Essentials of Marketing And Marketing Principles " is a perfect example of a Marketing Assignment. With a budget of £3m, marketers have mostly the option of choosing mass media outlets such as radio and television. However, with the onset of fierce marketing on social media, choice social media websites like Facebook and Twitter have proved. 
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Performance Comparison in a Dynamic Market Marketing Assignment
15 pages (3750 words) , Download 0 , Assignment
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The paper "Performance Comparison in a Dynamic Market" is a perfect example of a Marketing Assignment. The increasing importance of interior and exterior marketing in the development of organizational competency is viewed as a significant field for increased studies and research. Among the major competencies of specific interest to the market, the population is the positioning of the market.
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Mobile Phones in the United States Marketing Case Study
10 pages (2500 words) , Download 0 , Case Study
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The paper "Mobile Phones in the United States" is a great example of a Marketing Case Study. The BlackBerry Priv is the first BlackBerry slide smartphone made by BlackBerry Limited. The Priv was released on September 15, 2009, two days after opening for preorders (Inside BlackBerry, 2015). The Priv represents a shift for BlackBerry who has now abandoned its own Proprietory BlackBerry OS.
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How Personalized Advertisement Affect Consumer Behavior Marketing Literature review
9 pages (2250 words) , Download 0 , Literature review
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The paper "How Personalized Advertisement Affect Consumer Behavior" is a great example of a Marketing Literature Review. This literature review concentrates on how personalized advertisement affects consumer behavior. Personalization can be described using different terms. According to the Personalization Consortium, personalization is the application of technology together with consumer data.
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The Shared Management And Ownership of Corporate Brands Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
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The paper "The Shared Management And Ownership of Corporate Brands" is a perfect example of a Marketing Case Study. A corporate brand is all about the company, what it does, why it does it and who it serves. Balmer & Gray (2003) say that a corporate brand is about the values, people, processes and practices aimed at meeting consumer expectations.
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For God Country And Coca-Cola Marketing Case Study
6 pages (1500 words) , Download 0 , Case Study
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The paper "For God Country And Coca-Cola" is a wonderful example of a Marketing Case Study. Coca-cola history started in eighteen eighty-six when the Atlanta pharmacist who was curious come up with unique soft drinks that taste could be sold at the fountain of soda. He developed syrup that was flavored and took some of it to another pharmacist.
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Brand Orientation And Market Orientation Marketing Term Paper
9 pages (2250 words) , Download 0 , Term Paper
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The paper "Brand Orientation And Market Orientation" is a perfect example of a Marketing Term Paper. X Innovations Limited is a company that is keen on entering the UAE market with the aim of supplying manufacturers with 3 D Printed spare parts. With the growth of the manufacturing sector in the UAE, there is a need to enhance their competitiveness. 
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New Business In The Summertown Area Of Oxford Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
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The paper "New Business In The Summertown Area Of Oxford" is a great example of a Marketing Case Study. Sunshine cafe is going to be a new coffee shop that provides a good environment for people to meet and interact. Sunshine cafe will not be like an ordinary bar where people meet; it will provide a unique dining experience through an intimate and family-oriented atmosphere.    
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Apple's Australian Dominance Grows Ahead of the New iPhone Launch Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
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The paper "Apple's Australian Dominance Grows Ahead of the New iPhone Launch" is a wonderful example of a Marketing Case Study. This journal paper has an objective of presenting a critical analysis of the level of adoption of e-marketing in the Australian economy within the technological, organizational as well as the environmental framework.
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How Celebrity Endorsement Affects Consumer Behavior Of Young Adults In Fashion Industry Marketing Literature review
9 pages (2250 words) , Download 0 , Literature review
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The paper "How Celebrity Endorsement Affects Consumer Behavior Of Young Adults In Fashion Industry" is a wonderful example of a Marketing Literature Review. Competition is fast increasing in the fashion industry. This has forced the fashion industry to revolt against the use of celebrity endorsement as a marketing tool.
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New Service Which Is Going To Launch In The Summertown Area Of Oxford Marketing
8 pages (2000 words) , Download 0
Free
The paper "New Service Which Is Going To Launch In The Summertown Area Of Oxford" is a perfect example of a Marketing Business Plan. This marketing plan details a new service that will act as an intermediary between parents who need babysitting services and the babysitters who will be providing the service within the Summertown area of Oxford.
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Creating Value Through the Marketing Mix Marketing Case Study
10 pages (2500 words) , Download 0 , Case Study
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The paper "Creating Value Through the Marketing Mix" is a wonderful example of a Marketing Case Study. The ALDI Australia Company is a key retail supermarket in the Australian industry. The organization focuses on a variety of market customers. Of special interest in this analysis are its domestic use and grocery customers.
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Developing a Creative and Innovative Integrated Marketing Communications Plan Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
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The paper "Developing a Creative and Innovative Integrated Marketing Communications Plan" is a wonderful example of a Marketing Case Study. This paper contains a marketing plan for Kmart. The plan targets female audiences between the ages of 18 to 35. The plan comprises of Background of Kmart market and brand where it provides the history of the brand, etc.
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A New Brand Of Cell Phone Marketing Case Study
14 pages (3500 words) , Download 0 , Case Study
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The paper "A New Brand Of Cell Phone" is a perfect example of a Marketing Case Study. Samsung is presently on the lead with a market share of 26%, having dropped from 32% market share previously as of 2016 (Lemish 2013). Micro max is following closely behind and has crossed the two million unit mark in consignments and it holds 22% of the market share (Lemish2013). 
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Marketing Innovation Strategy And Marketing Performance Marketing Case Study
8 pages (2421 words) , Download 0 , Case Study
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The paper "Marketing Innovation Strategy And Marketing Performance" is a wonderful example of a Marketing Case Study. Blackmore is a leading healthy and nutritious drinks producer that consistently introduces varieties of healthy beverages. This report is a marketing plan for the new product, Aloe and White grape which will be a healthy beverage targeting the family-oriented market segment. 
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Capitalizing on the Value of a Brand Name Marketing Case Study
11 pages (3455 words) , Download 0 , Case Study
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The paper "Capitalizing on the Value of a Brand Name" is a great example of a Marketing Case Study. The Coca-Cola brand declares its purpose as the mission to create value and inspire optimism and happiness through refreshing the world and making a difference (Coca-Cola® | Taste The Feeling!). The vision for Coca-Cola notes that the brand intends to create a workplace. 
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Special Issue on Recent Trends in the Food Industry and Food Chain Marketing Case Study
16 pages (5292 words) , Download 0 , Case Study
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The paper "Special Issue on Recent Trends in the Food Industry and Food Chain"  is a great example of a Marketing Case Study. The report gives a detailed marketing strategy that Domino’s Pizza should take up for its chicken prawn pizza product. The paper reviews the firm’s background and growth opportunity with the focus of whether there are evident.
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Development of a Knowledge-Based Design Support System for Product-Service Systems Marketing Case Study
8 pages (2759 words) , Download 0 , Case Study
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The paper entitled "Development of a Knowledge-Based Design Support System for Product-Service Systems" is a wonderful example of a Marketing Case Study. Competition and customer’s changing requirements and expectations require organizations to customize services and products to reflect the market dynamics.
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Sales Promotion and Public Relations Marketing Case Study
12 pages (4065 words) , Download 0 , Case Study
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The paper "Sales Promotion and Public Relations" is a wonderful example of a Marketing Case Study. The Coca Cola Company is one of the largest manufacturers of soft drinks in the world (Bell 2004). Besides being a manufacturer of non-alcoholic beverages, the company also distributes and markets its products. Coca-Cola is the flagship brand of the company. 
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Social Media Marketing Communications Marketing Term Paper
14 pages (3753 words) , Download 0 , Term Paper
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The paper "Social Media Marketing Communications" is a perfect example of a Marketing Term Paper. Marketing communications are used to define the relationship between an organization and its customers (The open university, 2015). The relationship is represented by the message and media used to reach the customers. I will focus on McDonalds Cooperation’s marketing communications campaign.   
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Retention and Acquisition of Customers in the Music Streaming Industry - Deezer Marketing Case Study
6 pages (1890 words) , Download 0 , Case Study
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The paper "Retention and Acquisition of Customers in the Music Streaming Industry - Deezer" is an outstanding example of a marketing case study. The music streaming industry is among the modern-day industries tremendously affected by the increased internet and mobile innovation. Indeed, during the last half a decade, the industry has become among the fastest-growing ventures.
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Relationship between Personality Factors and Consumer Buying Behavior Marketing Literature review
8 pages (2299 words) , Download 1 , Literature review
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The paper "Relationship between Personality Factors and Consumer Buying Behavior" is a great example of a Marketing Literature Review. Consumer behavior is the analysis and study of groups and individuals, as well as organizations and the processes all of them, use to secure, make use as well as dispose of the services, products or even experiences in order for them to satisfy their wants. 
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The Entry of AmazonFresh into the Retail Market in the United Kingdom Marketing Case Study
15 pages (4743 words) , Download 0 , Case Study
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The paper "The Entry of AmazonFresh into the Retail Market in the United Kingdom " is a perfect example of a marketing case study. The entry of AmazonFresh into the retail market in the UK was a calculated move to expand its online grocery business from the USA. The establishment of the business has furthermore faced a number of situations from the UK environment.
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Ethical Issues in the Cosmetic Industry Marketing Case Study
10 pages (2907 words) , Download 0 , Case Study
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The paper "Ethical Issues in the Cosmetic Industry " is a good example of a marketing case study. Ethical Marketing is associated with a philosophy aspect rather than a strategy implemented for the art of marketing. It informs all efforts involving marketing. It is an issue that seeks to enhance the promotion of honesty, responsibility, and fairness in each and every advertising.
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