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Digital Marketing - TaoBao - Essay Example

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This work "Digital Marketing - TaoBao" describes Taobao Company, the systems facilitating its existence. From this work, it is obvious about the opportunity of e-commerce development and rational use of information technology and internal and external resources in order to bridge the linkage between the buyers and sellers. …
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Digital Marketing - TaoBao
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Download file to see previous pages Most of their sellers post on their goods and operates by either fixed prices or actions which normally accounts for a higher transaction rate. For much of the transparency and accountability issues, the seller's information is normally included in the website, plus the comments of other shoppers who had earlier purchased from his/her site. In addition, various complain addressed by the shoppers assist in others to reassess and identify a reliable seller.
Digital marketing is a type of marketing that makes the use of electronic devices such as computers, phones, and technological platforms like websites, emails, blogs, and other related social network. A number of organizations and firms have moved to an era of deploying the introduction of digital marketing in their operational basis. This has effectively aided in the product promotional more accurately and efficiently compared to other most common traditional techniques.
Taobao is one of the world’s largest online shopping website and platform where sellers post a number of products to meet the demand of the larger population to these convenient forms of technological improvement. The majority of consumers find it expedient and easy to grant access to different kinds of products from various categories of vendors. Furthermore, it was realized that the consumption level rises due to the introduction of such a popular online website through the provision of fundamentally different services by means of diverse methods. These methods included the following:
Following the creation and the introduction of this online marketing website, was an abrupt increment of registered users from various parts of the republic china (Yang & Liu, 2009). This was ensured by the emergence of Alipay launch which was a third-party payment tool to help to enhance consumers' trust for the sellers in the Taobao marketplace. This was achieved through the following determinants;
Credibility- It is a credible form of payment and this was realized as customers trust in Alipay and its positive influences in their purchase intentions towards Taobao. It encourages customers to make online transactions in order to increase their purchase intention online. There should be a credible co-existence amongst the shoppers and the venders in order to increase the trust issue between them.  It also resulted from the reliability and responsiveness, convenience, and responsibility from both parties.          ...Download file to see next pages Read More
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