Different Marketing between China and Europe - Research Paper Example

Marketing strategies usually differ as per the present scenario of business. On basis of various factors, generic strategies can be appropriately categorized. The marketing mix of a firm is usually based on customer tastes and preferences. For instance, Chinese customers might have a different set of demands whereas European customers will be inclined towards other preferences. Some strategies are developed by firms based on market dominance. Their respective market share in an industry is highly dependent on innovative marketing strategies being implemented.

The stage of products or services being introduced in European and Chinese markets determines the suitability of marketing strategies such as growth strategies, introduction strategies, maturity, or decline strategies. In some cases, differentiation strategy is most appropriate for a target market whereas cost leadership strategy is highly influential in some other market segment. This research study shall focus on two different markets where some products or services need to be promoted efficiently.

Proper research would be conducted and some research objectives will be initially formulated. Secondary and primary research methods will be encompassed in this particular research study. Ethical standards would be maintained in this research in order to deliver desirable outcomes.The study will be aligned towards marketing strategy differences which is highly observable in different regions. Global customer needs might not coincide with the demands or wants of local customers. The major aim of the study is to highlight marketing differences in the context of European and Chinese markets.

Marketing strategies are usually country-specific since such aspect is highly dependent on external market conditions. The research question for this study is – “what is the marketing difference between Europe and China?”. The entire research shall be conducted on the basis of this formulated research question.