quora

Fashion marketing - Dissertation Example

Comments (0) Cite this document
Summary
The objectives of the research identifies marketing patterns that occur with specific types of brands for those who are in a given culture. The objectives will be used specifically to identify concepts that are occurring within fashion and with marketing trends. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97% of users find it useful
Fashion marketing
Read TextPreview

Extract of sample
"Fashion marketing"

Download file to see previous pages From this research it is clear that the concept of fashion is one that is now growing to international trends that are affecting the market. When looking at different regions, it can be seen that there are changes and complexities that are altering how many are able to sell various fashion labels. The rise of globalization is one of the factors which are changing the contemporary issues and trends. This has led to two major trends in the industry, one which is based on fast changes for consumer trends, such as wholesale clothing, and the other which includes high – end fashion. These trends are further divided by resistance or acceptance to different styles, specifically which are influenced by region and the demands that are associated with the area. When looking at the Chinese market, it can be seen that the trends are continuously changing the most popular styles. This includes the high end clothing as well as fast changing trends, as well as the resistance and acceptance of Western style clothing in society. This research study will examine the different marketing trends in the Chinese market as well as how these are directly influencing the fashion industry nationally and internationally. More important, there will be an examination of how the trends are altering the direction of fashion labels. The study will focus specifically on the acceptance of European brands among generation Y students, including the perceptions in terms of quality, image, emotional value and mindset from consumers.

Rationale for Topic The changes in the fashion industry are continuing to alter at rapid rates. The study of the Chinese market and how it is a part of the changing trends provides a larger context in understanding the fashion industry. First, there is an understanding of the product cycles and trends that are incorporated into cultural values through different regions. At the same time, there will be a better understanding of how this affects the perceptions and fashion styles in the global market. The result will be the ability to understand production from global sourcing within the fashion industry (Tokatli, 2006). These specific trends will be further defined with importance because of the expectations associated with Generation Y youth in China. The perception of brand from this generation is one which is more open to European styles and contemporary looks that move outside of the traditional Chinese styles. The involvement is based on understanding status, attitude and emotional impact with the youth (O’Cass, Choy, 2008). Understanding the impact of these different topics will help to further a personal career field with international brands and with the future of fashion. By determining the trends in fashion in one region, internationally and among Generation Y, there will be the ability to understand more about the impact which this makes on the future of fashion labels. Aims and Objectives The aims of this particular study will be to: 1. Examine the marketing trends in fashion among Chinese consumers 2. Examine the acceptance of international brands, specifically with a focus on Europe, among Chinese consumers 3. Define the difference between fast fashion trends and high quality luxury items 4. Examine the Generation Y trends, attitudes and behaviors to international brands, as opposed to national labeling. These specific aims will be used to understand marketing patterns and trends that are currently in China as well as how this links to international trends. More specifically, the objectives will identify marketing patterns that occur with specific types of brands for those who are in a given culture. The objectives will be used specifically to identify concepts that are occurring within fashion and with marketing trends. Methodology The methodology will consist of a qualitative and quantitative analysis of the market that is in China. The qualitative analysis will consist of surveys that will be distributed online to 50-100 Generation Y participations. The youth will be asked questions ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Fashion marketing Dissertation Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.org/gender-sexual-studies/1405697-fashion-marketing
(Fashion Marketing Dissertation Example | Topics and Well Written Essays - 750 Words)
https://studentshare.org/gender-sexual-studies/1405697-fashion-marketing.
“Fashion Marketing Dissertation Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/gender-sexual-studies/1405697-fashion-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Fashion Industry Shaping Up With Inputs From Social Media
Fashion has its history for as long as is the existence of man. The modern type of fashion is strongly influenced by the digitization of everything in the human society. Social Media is the most prominent and widely adapted firm of information technology that is spreading within the human community like fuel to fire.
20 Pages(5000 words)Dissertation
People Tree Marketing Communication Plan
People Tree is a popular retail fashion chain, based in United States (People Tree, 2013a). People tree is recognized as a pioneer in Fair trade and sustainable fashion (People Tree, 2013b). The objective of the company is producing ethical and ecologically acceptable fashion. The company thrusts heavily on fair trade.
12 Pages(3000 words)Dissertation
A study of consumer behavior/attitude towards the popularity of fashion retail applications : UK
RESEARCH METHODOLOGY: 16 3.1 Introduction: 16 3.2 Research Overview: 16 3.3 Research Strategy 17 3.4 Research Method 17 3.5 Research Objectives 18 3.5 Conceptual Framework: 18 3.7 Hypothesis: 19 3.8 Data Collection 20 3.9 Data Analysis 20 3.10 Data Presentation 20 3.11 Limitations of Research 20 3.12 Ethical Consideration 21 3.13 Summary: 21 4.
28 Pages(7000 words)Dissertation
Effects of franchised and international fashion stores on local clothing retailing and its relation to global marketing stratgie
Recommendation- 1/2page 8. Conclusion-1/2 page REFERENCES Title : effects of franchised and international branded stores on local Saudi clothing retail stores and in terms of retail marketing mix its relation to global marketing strategies . Abstract In this research, we have attempted to scrutinize the retail marketing mix in perspective of Saudi Arabia, whether international branded store is in competition with the local.
13 Pages(3250 words)Dissertation
An Research about Relationship among Fashion Life Style
The paper discusses the key factors affecting consumer purchase intention. The included consumer's individual characters, cultural factors, social factors and psychological characters. Beyond demographics, individual characters such as life style, value, personality and self-concept impact consumer purchase intention.
15 Pages(3750 words)Dissertation
Understanding the Behaviour of Consumers in the UK Fashion/Clothing Industry: An Analysis of Young Adults Aged Between 16 and 23
This academic proposal is being carried out to identify the most significant motivators of young adults in the UK fashion industry and the development of an effective model to capture the market of young adults, to study an important component of the fashion industry which has not been given the attention it deserves in the past.
12 Pages(3000 words)Dissertation
Fashion Company Prada
The industry revolving around luxury items is unique in the sense it is highly dependent on ‘exclusive’ advertisements to sell their merchandises that target a specific segment of the society. This industry is also well protected and does not easily reveal its internal matters, thus making it difficult to find any information on.
36 Pages(9000 words)Dissertation
United Kingdom fashion retailers' strategies of internet branding
British Fashion Council (2011) has said that the value of online sales of fashion industry has reached up to 4.3 billion pounds in the year 2011. This industry is characterized as having a diverse customer base (consumers have different needs and wants), and brands that are targeting different customer segments.
8 Pages(2000 words)Dissertation
Media's Manipulation of the Fashion Industry
This study examines Media’s Manipulation of the Fashion Industry and their Influence on Purchasers. The unprecedented expansion in United Kingdom designer fashion during the 1980s and the 1990s happened because of the appearance of key fashion magazines such as “The Face in 1980, i-D the same year, British Elle magazine in 1985.
25 Pages(6250 words)Dissertation
Compressing the supply chain through E-commerce for the customer benefit in the fashion industry
The research aims to determine the nature of consumer fashion market demand driving new e-commerce procurement and distribution models; to identify the current e-commerce supply chain models currently finding success in key fashion markets; to determine how forecasting occurs using an e-commerce model and compare these findings to consumer demand and product life cycle for a variety of fashion products.
11 Pages(2750 words)Dissertation
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Dissertation on topic Fashion marketing for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us