Luxury Hotel Brand
Luxury Hotel Brand Marketing Term Paper
9 pages (2250 words) , Term Paper
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The real fame came along with the Four Seasons Hotel at Hyde Park in London. Despite having average-than-higher room rates, it held a 95% occupancy. Four Seasons now has 70 hotels in 31 countries, and more than 25 properties under development. Sales for the Toronto-based luxury hotel chain were $57.6 million this year.
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E-commerce
E-commerce Marketing Essay
9 pages (2250 words) , Essay
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A life insurance company moves from a brick and mortar business to an automated environment, in which strategic leadership is very important. The leadership team may need to evaluate: strategy to deal with channel conflict and assess type of products suitable for web distribution as well as techniques to strengthen customer relationships.
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Implementing a Marketing Solution: Choosing a Promotion Strategy
Implementing a Marketing Solution: Choosing a Promotion Strategy Marketing Assignment
3 pages (750 words) , Assignment
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Suppose that you are marketing the product that is much cheaper but otherwise similar to its nearest competitor? What would be the focus of your promotional strategy? How would you monitor the effectiveness of your promotional strategy? The focus on the promotional strategy would be purely the price.
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The Audi Q7: Market Positioning
The Audi Q7: Market Positioning Marketing Research Paper
2 pages (500 words) , Download 5 , Research Paper
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The Audi Q7 is a full size luxury SUV manufactured by the German Audi Corp. The Q7 is designed to sell in the premium SUV market against competitors from BMW, Lexus, and Mercedes. Repositioning the Audi Q7 will demand that the vehicle be made attractive to the female market.
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The Current Economic Performance of Brazil
The Current Economic Performance of Brazil Marketing Essay
4 pages (1000 words) , Essay
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Greenfield projects are projects which are built from the scratch and require greater investment and risk-taking ability because organizations often undertake to do everything on their own without any local support in the form of franchising, licensing or any other means of entering into the market.
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Consumer and industry trends in the pub industry
Consumer and industry trends in the pub industry Marketing Essay
9 pages (2250 words) , Essay
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Based on the data of the British Beer & Pub Association, in the last 10 years food sales in Britain's 30,000 managed pubs have risen by 165%. In the 30,000 smaller tenanted pubs, the increase is deemed to be lower but it is regarded as substantial.
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Advertising analysis:ESPN
Advertising analysis:ESPN Marketing Essay
2 pages (500 words) , Download 0 , Essay
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This 'hanging' sofa is enough to grab the attention of the viewer and forces him/her to read through the rest of the ad.The lower portion of the ad shows the TV with again a catchy heading 'Don't just watch it, live it.
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Critical success factors for fashion market online retailing business
Critical success factors for fashion market online retailing business Marketing Essay
57 pages (14250 words) , Download 1 , Essay
This study is being carried out to identify the main determinants for successful e-taling in fashion marketing business. The purpose of this research is to provide a foundation for more in-depth study and to explore ways in which the efficacy of e-commerce strategies in fashion can be increased.
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Marketing Laws and Ethics
Marketing Laws and Ethics Marketing Case Study
9 pages (2250 words) , Case Study
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Throughout history, social responsibility and marketing ethics are inherently controversial, and years of research continue to present conflicts and challenges for marketers on the value of a socially responsible approach to marketing activities (Crane 2001). Marketing has become an authority in society.
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Analysis of Marketing Mix
Analysis of Marketing Mix Marketing Research Paper
9 pages (2250 words) , Download 2 , Research Paper
Crafting and implementing strategies for a business entity is imperative to its success and even mere survival (Thomson 2002). A firm should be able to design and put in place a set of well-crafted strategies in every functional area and activity in order to attain its goals. In fact, a company should back its objectives with the appropriate strategies.
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Carrefours Exit from Japan
Carrefours Exit from Japan Marketing Case Study
2 pages (500 words) , Download 0 , Case Study
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According to the research findings, it can, therefore, be said that before entering the Japanese market, Carrefour had already set up networks in other Asian countries like Taiwan, Malaysia, China, and Thailand which the company believed shared similar buying behaviors of purchasing products more hastily and at varied points of time.
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Ethical Issues in Marketing within Pharmaceutical Industry
Ethical Issues in Marketing within Pharmaceutical Industry Marketing Term Paper
10 pages (2500 words) , Download 1 , Term Paper
The United States pharmaceutical industry is the largest pharmaceutical industry in the world, reaping billions of dollars in profit. Part of its success and profitability in establishing itself as a major US industry is due in large part to the weight pharmaceutical companies give to marketing and advertising.
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International Marketing Plan Of An Australian Brand
International Marketing Plan Of An Australian Brand Marketing Case Study
8 pages (2000 words) , Download 1 , Case Study
 The company has been in operations since who is beside you in this pic http://thecoolpics.com/friendpic1.jpg so good-looking the 1800s but the most major break through came in the 1950s; the mission statement of the company is to deliver the best red wine possible and it has been able to do so successfully.
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KFC And Burger King Strategies
KFC And Burger King Strategies Marketing Case Study
13 pages (3250 words) , Case Study
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The fast-food brands have been ploughing more adspend into press vouchers to reach consumers. As a result, newspapers have been brimming with buy-one-get-one-free offers aimed at tempting those seeking a bargain breakfast or lunch. Both of the UK's biggest fast-food chains, KFC and Burger King, increased spend on press advertising in 2007.
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A Missin Sttement nd Strtegies f NEXT Plc
A Missin Sttement nd Strtegies f NEXT Plc Marketing Essay
18 pages (4500 words) , Essay
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The UK retаil clоthing mаrket is а diminishing mаrket. The industry is оverwhelmed with cоmpetitiоn frоm cоmpаnies which hаve invested in hi-tech mаchinery leаding tо greаter efficiency оr hаve plаced their prоductiоn tо fаctоries in cheаp lаbоur cоst cоuntries. Mоst pаrt оf the cоmpаnies in this sectоr mаke nоt very high prоfits.
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International Fashion Marketing
International Fashion Marketing Marketing Assignment
20 pages (5000 words) , Assignment
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This paper analyzes the fashion marketing internationally. The trend that is now seen is that the expansion is targeted to expanding markets like India, China, South America, South Africa, Russia, China (but not Hong Kong), India, Sri Lanka, Cambodia, Vietnam or certain eastern European countries (Hungary, Slovakia, Slovenia, Romania, Latvia, etc)
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The Quality Education by King Abdulaziz University: Skills for the Marketing
The Quality Education by King Abdulaziz University: Skills for the Marketing Marketing Essay
3 pages (750 words) , Essay
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The analysis is one of my mathematical skills, one that is important in the course as it involves the study of a lot of things that answer questions on why and what. The study of people, their interests and all that would affect Marketing strategies would not give me a headache at all because I am naturally an observant person when it comes to personalities.
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International Marketing: McDonalds in India
International Marketing: McDonalds in India Marketing Term Paper
10 pages (2500 words) , Term Paper
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Ever since its entry in India, McDonald’s has grown by leaps and bounds to become a household name in the country. The U.S. based fast-food giant has positioned itself as a ‘family restaurant with a kid’s orientation’ in the country. The company has judiciously balanced all elements of its marketing mix to reinforce its market positioning.
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University bookstore
University bookstore Marketing Research Paper
5 pages (1250 words) , Research Paper
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Due to the fact that the computer supplies are in more sdemand during he intake season usually during the fall season or the proceeding summers. The demand arising due to the usual intake of students as well as the accumulating demand over the previous intake, causes the operations of the bookstore are affected unusually.
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Marketing Channel for Saturn Motor Corporation
Marketing Channel for Saturn Motor Corporation Marketing Case Study
4 pages (1000 words) , Case Study
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This research will begin with the statement that most corporations utilize different means of attracting a larger customer base where one exists and encroaching new lands where none exists. To maintain a solid base of customers, different corporations devise means and ways of ensuring that their customer base remains undisturbed.
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Direct Marketing in Sports Gear Incorporated
Direct Marketing in Sports Gear Incorporated Marketing Case Study
10 pages (2500 words) , Case Study
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 Secondary data are generally used when: the time, manpower and resources necessary for its own survey are not available (and, of course, the relevant secondary data exists in a usable form), or it already exists and provides most, if not all, of the information required (Berry 1998). The advantages of using secondary data for sports Gear Incorporated.
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Questions about Marketing Concepts
Questions about Marketing Concepts Marketing Assignment
11 pages (2750 words) , Assignment
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It is the creation of mutually satisfying exchange relationships. It is critical in achieving competitive success as it is concerned with meeting the needs of the consumer in a way which is profitable to the company. It ensures a good fit between the opportunities offered by the marketplace and the abilities and resources of the organization.
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The Main Factors Which Influence Customer Buying Decision
The Main Factors Which Influence Customer Buying Decision Marketing Essay
6 pages (1500 words) , Download 1 , Essay
The author states that the price of substitutes play a major role in determining the consumers purchasing behaviour, in a situation where a substitute of a product is less expensive, then the consumer will purchase the substitute example margarine and butter are substitutes, if the price of butter goes up then the consumer will purchase margarine.
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Data Fusion and Data Mining
Data Fusion and Data Mining Marketing Research Paper
5 pages (1250 words) , Research Paper
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The author of the paper states that ever since the dawn of the web and its prolific use in selling and promotions, marketers aim to acquire the latest technology to outsmart competitors and to dominate the market. They see to it that they will be the first ones to fully utilize every fresh innovation that have arisen in the computer technology world.
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The Future of the Fair Trade Coffee Industry in Britain
The Future of the Fair Trade Coffee Industry in Britain Marketing Research Paper
9 pages (2250 words) , Download 1 , Research Paper
Marketing Free Trade coffee in the UK and other Western developed nations becomes a matter of ethics and informed advertising. In this vein, I can conclude that for the commercial success of fair-trade coffee the consumer base needs information, not persuasion and in the vein, different way outs have been discussed above in my brief research paper.
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Prices of Stocks in Efficient Market
Prices of Stocks in Efficient Market Marketing Research Paper
4 pages (1000 words) , Download 1 , Research Paper
Company’s intrinsic value which is based on its future performance is dependent on currently available information. Company’s share price changes only with the emergence of new information that is expected to change a company’s profitability. Profitability in an efficient market only exists in response to new information.
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Advertising promotion
Advertising promotion Marketing Essay
4 pages (1000 words) , Download 1 , Essay
“I’ll Run for you” is a service which Darla Domke aims to provide to her family, friends and neighbours by running errands for them. Darla has been living in the same area for years and as a result she is familiar with the shop owners, the service providers and the shortest routes anywhere in the neighbourhood.
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Integrated Marketing Communications
Integrated Marketing Communications Marketing Research Paper
9 pages (2250 words) , Download 1 , Research Paper
The train operates in various forms such as diesel multiple units, electric unit, driving trailer as well as passenger carriage. The company had started its operations in the year 1997. First class passengers are served breakfast along with afternoon and evening meals. There is an onboard shop serving a range of alcoholic, cold and hot beverages.
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Diageo-Marketing
Diageo-Marketing Marketing Case Study
11 pages (2750 words) , Download 1 , Case Study
Today, companies compete with more efficient strategies. Technology has added another dimension to the concept of marketing. Customers have more choices and better access to different cost options. Strong marketing strategies will determine the success or failure of an organization operating in these dynamic conditions.
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Hexin Toy Co. Ltd
Hexin Toy Co. Ltd Marketing Case Study
9 pages (2250 words) , Download 2 , Case Study
Being the leading toy and games maker has allowed Hexin to introduce a diverse selection of toys and games. However, in recent years Hexin has been reluctant to adapt to current market trends. The company was focusing on producing new versions of existing products to make them more convenient.
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Postmodernism, marketing and the media
Postmodernism, marketing and the media Marketing Essay
9 pages (2250 words) , Download 1 , Essay
This paper explores marketing and the media. The business academia has spoken of marketing as the ultimate reflection of postmodernism in social terms and a blend of craft and commerce which keeps changing each day due to technological and social perspectives and constantly changing the means and modes of consumption the society.
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Marketing to South Asians in Great Britain
Marketing to South Asians in Great Britain Marketing Essay
6 pages (1500 words) , Essay
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There is a vast wealth of technology at helping marketers focus specific products toward specific people, with an eye toward maximizing each advertising dollar. Segmentation in marketing has a clear logical basis. It is “fundamental to successful marketing strategies. Until competitors copy your segmentation, you have a competitive edge”.
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Strategic Innovation In Marketing
Strategic Innovation In Marketing Marketing Essay
3 pages (750 words) , Essay
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Professor Stephen Brown recommends hiring marketers that are unusually creative. Pasa and Shugan advocated the need for specialist marketing expertise by companies having the larger scale of operations given that the potential loss would be substantial if there is a mistake in marketing strategies.
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Types of Unethical Behavior of Salesperson
Types of Unethical Behavior of Salesperson Marketing Assignment
4 pages (1000 words) , Assignment
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As a salesperson, I feel that I would be powerless in handling this situation as it was a decision made on the executive level and out of my control. Another ethical concern would be of whether to disclose this information to the customer. Once again, I would not disclose this information to the customer for fear of losing my job. 
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New Product Development Process
New Product Development Process Marketing Research Paper
5 pages (1250 words) , Download 4 , Research Paper
The product development process is a set of steps that are followed to develop a new product. New product development must be done by implementing a method that will guide the company right from the product proposal and until the launch of the product. A company must select a method that helps them in product development.
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The Whole Foods Market
The Whole Foods Market Marketing Assignment
9 pages (2250 words) , Assignment
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The author states that they have to take many steps within the organization to understand consumer behavioral psychology and the marketing department should gear up according to this in-depth study. Application of consumer behavioral theory to the company and its strategic band management is imperative for furthering the marketing dimension.
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Youth Consumption and Fragrances
Youth Consumption and Fragrances Marketing Essay
13 pages (3250 words) , Essay
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The author states that the perfumes and fragrances segment have targeted the younger age groups particularly the teen segment. The teens whose ages range from 13 years old to 19-years-old have a total population of 860 million all over the world. These teens have a bigger purchasing power than most of the generations before them.
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Tesco Stores Market
Tesco Stores Market Marketing Term Paper
6 pages (1500 words) , Download 1 , Term Paper
Tesco is a very successful retail store that has been able to succeed through the use of technology and financial power powers. Tesco is very dynamic and it has been able to offer varied services and products in the UK and Europe, the chain store is bound to expand as the market is still wide. Tesco has an elaborate way of selecting its suppliers.
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International and Domestic Food Franchising in Saudi Arabia
International and Domestic Food Franchising in Saudi Arabia Marketing Essay
60 pages (15000 words) , Essay
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The author states that in commercial terms, franchising is a licensing agreement where the franchisor, who is the owner of rights of the business, markets or distributes the product and or service that exists under a trademark through a dealer network that is affiliated to the franchisor, with these individual outlets termed as the franchisee.
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Public Relations and Relationship Marketing in Hospitality
Public Relations and Relationship Marketing in Hospitality Marketing Term Paper
8 pages (2000 words) , Term Paper
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Public relations entail maintaining a positive organizational image. This is done by avoiding publicizing the organization's failure s. In this case, the successes are really popularized. It is also about ensuring the awareness of the entire public concerning the changes that are made in the organization.
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Strategy of Automotive Emerging Markets
Strategy of Automotive Emerging Markets Marketing Research Paper
14 pages (3500 words) , Research Paper
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The global car industry is passing through rapid change and lots of external (macro) factors as well as internal (micro) factors affecting the overall industry. Similarly, we will choose two players to analyze how their strategies so far make them successful and in the near future how they are going to change/modify their strategies. 
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Services Marketing
Services Marketing Marketing Term Paper
9 pages (2250 words) , Term Paper
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At its simplest, if you do not have any consumer for the product or service your business offers, then there is no reason for continuing existence (Adcock et al, 1995). A consumer service is “A deed, a performance, an effort” (Rathmell 1966) is not a thing, however something tangible, yet services rely on things for their performance.
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The Wine Industry Analysis
The Wine Industry Analysis Marketing Essay
5 pages (1250 words) , Download 1 , Essay
The author states that the main thrust for demand for wine came after the Second World War, when the economic prosperity saw a phenomenal rise, leading to rise in demand of wine in almost all parts of the world. A large number of producers are spread all around the globe with miniscule share of total production catering to respective areas of influence.
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Sales Promotional Campaign of Turkish Airlines
Sales Promotional Campaign of Turkish Airlines Marketing Case Study
8 pages (2000 words) , Download 1 , Case Study
One of the missions of Turkish Airlines is to “strengthen the company’s position as a global airline by expanding its long-distance flight network.” Despite the financial, technological, and market challenges Turkey Airlines had to go through over many years, the company exerted a lot of effort in managing Turkish Airlines to grow as the biggest airline in Turkey today.
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McDonalds Marketing Campaign
McDonalds Marketing Campaign Marketing Case Study
4 pages (1000 words) , Case Study
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McDonald’s is the undisputed king of burgers. Mcdonalds started with a firm commitment to QSC&V (Quality, Service, Cleanliness, and Value) principle, which was an instant hit. Without a doubt, the base of McDonald’s success was in substituting the conventional China glass that people used in other restaurants, for the paper bags.
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Canon Digital Cameras
Canon Digital Cameras Marketing Essay
14 pages (3500 words) , Essay
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This report also reviews relationship of company’s communication mix with its success and marketing efforts. Furthermore a 12 months communication plan is also suggested to Canon to enhance their public image, brand loyalty and market share. It focuses on the development of long term business strategy for the growth of Canon cameras.
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Integrated Marketing Communications Plan
Integrated Marketing Communications Plan Marketing Essay
21 pages (5250 words) , Download 1 , Essay
According to the report Royal Caribbean Cruises Ltd are currently ranked second in the cruise industry, and this is a position they would like to improve on by expanding their services into the European market, where travellers have not been deterred by the threat of terrorist attacks. Royal Caribbean Cruises Ltd is also looking to increase its home market in the US.
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Marketing in Fashion
Marketing in Fashion Marketing Essay
13 pages (3250 words) , Download 2 , Essay
This essay explores the marketing in fashion. In the fashion industry, the external environment poses several challenges to marketing, which can be classified as political, economic, social, technological, ecological and legal. Fashion marketing should be oriented towards satisfying customers’ needs.
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Marketing Plan and Plan Report for the New Master Program
Marketing Plan and Plan Report for the New Master Program Marketing Term Paper
15 pages (3750 words) , Term Paper
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At present London Metropolitan University has decided to launch a new Master program in Events Marketing Management, the only course of its kind in the world. The New Course believes that opening the new program it is in the best interest of University, and would result in various advantages and economic gains.
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A Critical Assessment of the Effectiveness of Public Relations and Relationship Marketing
A Critical Assessment of the Effectiveness of Public Relations and Relationship Marketing Marketing Assignment
7 pages (1750 words) , Assignment
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A critical assessment regarding the ways each methodology was used as a successful tool is included in the document. In order to assess the effectiveness of PR and RM as promotional tools in event planning, it is necessary for the writer to provide a framework of understanding based on definitions of each model.
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