Marketing Essays

The paper “Impact of Non-Mobile-Friendly Site on Box Office Mojo Website” is a  sage variant of a case study on marketing. Box Office Mojo is a website that was designed to track box office revenues. It uses a systematic, algorithmic way and has been able to provide consistent information to industry players since 1999 when it was founded.

The paper “Сritiсаl Еvаluаtiоn оf Luхury Brаnd Flаgshiр Lоndоn Stоrеs: Саrtiеr аnd Bulgаri“ is an explanatory variant of an essay on marketing. This report provides a critical evaluation of two luxury brand stores: Cartier and Bulgari. The report will compare and contrast the flagship London-based stores of the two brands that are located on New Bond Street in London.

British Airways (BA) is a member of the European Airlines with more than 150 destinations and flights in over 70 countries. The airline is well known for its high-quality services and experience provided. In the service industry in which BA operates, service leadership is not only based on the operating performance in a single dimension (IATA, 2016).

With a depth analysis of strategies suitable for customer retention and acquisition, strategies like extensive social media usage are vital for the success of a business. The most important strategy for a business is the marketing mix as it offers a business on how to handle people, place, price, process, and promotion.

Music streaming firm Deezer faces rigid competition from Spotify, Apple Music, YouTube, and Tidal in the United States market. As a result, Deezer’s US subsidiary has made significant losses (Godeau, 2015). From a review of the literature, it is established that relationship marketing would create and enhance the company’s capacity to attract customers.

The paper “Analysis of Nike’s Advertising Campaign – a Need to Trade in the Acculturated Notions of the Gender and Power“ is an intriguing variant of case study on marketing. Nike Inc. began as an importer of the Japanese shoes in 1962 through the partnership of Bill Bowerman and Phil Knight which lead to the formation of Blue Ribbon Sports.

The paper “Celebrity Endorsement in Advertising of Luxury Goods and Celebrity Endorsement Impact on Consumers“ is an inspiring variant of literature review on marketing. Celebrity endorsement has increasingly become a significant part of the marketing strategy in some of the major enterprises with the aim of supporting a brand and corporate imagery, especially for luxury brands.

The paper “Macro and Competitive Factors That Impact Global Toys’ Industry “ is a  persuasive variant of a report on marketing. The report is about an analysis of the international markets that Toys"R" Us Inc. can join in its plan to expand. Toys"R" Us Inc. is a private company in Wayne, New Jersey, America in the retail industry that deals with Toys, and Baby products.

The paper “What Is More Important When Promoting a Destination - Cognitive Image or Affective Image?” is an affecting variant of an essay on marketing. This discussion is about the cognitive and affective images, their definitions, their relations, their differences and how they impact trade destination imaging.

The paper “Hewlett-Packard's Marketing Strategy - Environment and Competitor Analysis, Segmentation, Targeting & Positioning” is an excellent variant of a report on marketing. The business world has become hyper-competitive and all business entities are striving to become more competitive than the rivals but only a few have been successful.

The paper “Current Situation and Marketing Strategy for Jones Soda” is a  thrilling variant of the report on marketing. Any marketing strategy assists companies to listen to their customers and respond by offering products and services that meet their tastes and preferences. Jones Soda has been in operation for more than 20 years and has achieved success in the highly competitive industry.

The paper “PEST and SWOT Analysis for Apple Inc” is a  potent variant of a report on marketing. Apple Inc. is an American multinational company that operates within the electronics and software industries. Steven Jobs and Steven Wozniak established the company on April 1, 1976, in Cupertino, California (Bernroider, 2002).

The paper “Segmentation, Targeting and Positioning, and  Integrated Marketing Communications” is a  convincing variant of a report on marketing. IGA Supermarket is Australia’s leading supermarket that operates in the consumer staples industry bringing to its customers a wide variety of high-quality products spanning multiple product categories at prices that are the lowest in Australia.

The Segmentation process details the different segments that are present in Coburg based on age, gender, income levels, lifestyles, attitudes, etc. The Targeting process identifies the segment that has to be targeted with the help of the segmentation process. The Positioning process elaborates on how the products and services must be positioned.

The paper “Retail Marketing Performance Improvement Strategies for Kmart Australia and Similar National Stores” is a  potent variant of assignment on marketing.  Australia is a country in the Southern Hemisphere of the world's map, south of Southeast Asia, and dividing the two major oceans of the world that is the Indian and the South Pacific Oceans.

The paper “Palm Incorporated - Situation Analysis and Integrated Marketing Communications” is an actual variant of a report on marketing. Companies need to develop marketing plans that assist in product sales or making customers aware of the products. Newly developed products need to reach the market as well.

The fast food industry is a major industry that involves most people, those living near or within the urban centers. The marketing strategy has picked three segments, which are children, young urban families, and teenagers. The market coverage strategy that will be used is differentiated because few products will be offered to three market segments.

The industry taken is the wine industry in Australia which is a robust industry being fifth in the world in the export of wine in the foreign market after the US, German, France Italy, and Spain. This industry is responsible for over 45% of Australia’s export returns representing about 33% of its total GDP. Constellation Wines Australia is a leading wine-producing company.

The paper "Creative and Novel Relationship Building Strategies" is a perfect example of marketing coursework. Value-added service has been a recent term invented and being used in the marketing field. It is a term that came along to refer to service options, which are ancillary and complementary to a core service offering. Value-added service term is widely utilized in numerous industries in the modern day to win customer loyalty.

The paper "The Relationship between Urban Planning and Housing Affordability in Australia" is an outstanding example of marketing coursework. A number of studies have been carried out in an attempt to establish the relationship between urban planning and housing affordability in Australia. The main thrust behind the arguments presented is that urban planning as a process has cost implications for housing.

The paper "Promotion as the Most Important P in the Marketing Mix" is a good example of marketing coursework. The role of promotion in marketing is fundamentally incontestable and can, therefore, be considered to be the most important ‘P’ in the marketing mix. The production of quality goods and services would not be feasible for a company unless its customers are well informed about the good or service.

The paper "Consumer Decision Making and Behavior - Status Consumption " is a good example of marketing coursework. Understanding what influences the decision of a customer to buy one brand over another is important for businesses (Babin & Babin, 2001). This is especially so in identifying the appropriate marketing mix to use, understanding the reasons for consumers to buy what they buy.

The paper "Competition in the Australian Market for Groceries" is a great example of a marketing case study. People in Australian spend around 14% of their total income on groceries. The Australian grocery sector has a high rate of inflation as there is little doubt that international factors have highly contributed to the food price inflation (ACCC 2008).

The paper "Role of Public Relations in Contemporary Organizations" is an outstanding example of marketing coursework. As the recent corporate happenings have made it clear, an organization’s reputation is of paramount importance to its success as well as survival. This is because the happenings leave the corporate credibility at stake while public mistrust spills over into investment markets.

The paper "Australia as the Leading Wine Exporter in the United Kingdom" is a good example of a marketing case study. Recently, there has been a fundamental growth in the presence of Australian wine in the international market. This has come about as a result of expansion and improved product collections by local companies which have also established partnerships with other global players.

The paper "The Market in Hobart Tasmania " is a great example of a marketing case study. Crossfit health and fitness centers are spread across the world and are well established in the Australian market. The unique fact about these centers lies in the support and sense of belonging it receives from the surrounding community that seeks to attain healthy lifestyles.

In general, the paper "Consumer Culture and Consumption" is a perfect example of marketing coursework. Many businesses have come out with strategies of meeting the need of their customers. There are cases of political, social and economical that may be involved in the product costing and pricing process.

The paper "International Environmental Factors of Penfold Wine" is an outstanding example of a marketing case study. Penford Wines Company is among the oldest wine producers in Australia. Initially handled as a private business, the company has since developed and expanded its business horizons.

The paper "Market Selection and Entry for HARDYS Company Wines into China" is a great example of a marketing case study. Even though there have been commercial wineries in China since the end of the 19th Century, wine production in China has developed into a sophisticated industry in the past two decades.

The paper "The Target Market - Pentane Shampoo" is a perfect example of a marketing case study. Marketing can be described as a process of creating, communicating, exchanging and delivering goods and services to the customers (David et al, 2009). It covers aspects such as creating product or service awareness, market segmentation, targeting customers and the actual sell of the goods or services among other factors.

The paper "Coca-Cola Company as a Non-Profit Organization" is a good example of a marketing case study. Non-profit-making organization differ from a profit-making organization in several ways. A marketing manager is a non-profit making organization differs from his counterpart in a profit-making organization.

The paper "IMC Plan for Apple’s iMac" is a great example of a marketing case study. The Apple Company is one of the biggest companies that deal with the production of software and hardware worldwide. The company is, however, the leader in innovation and production of items, whereby it produces one after another with great success.

The paper "The Role of Self-Service Technology within Service Retailing" is an outstanding example of marketing coursework. Self-Service Technology (SST) is not a new aspect and it is evident that it has gained adaptability in the current market by retailers since it is an essential factor in improving the quality of service.

The paper "Product Proliferation and Market Size" is a good example of marketing coursework. Product proliferation refers to the development or increase of the number of product offerings in the market by existing producers (Jones and Hill 2009). Producers achieve this by varying the different aspects of the product category such as its colour, size and usage.

The paper "Strategic Marketing at North Face Inc" is an outstanding example of a marketing case study. The North Face (TNF) Inc. is an outdoor product company which was established in 1968. Based in San Leandro, California, the North Face specializes in fleece, outwears, footwear’s, shirts, and various camping equipment including sleeping bags, tents, and backpacks.

The paper "Green Marketing and Corporate Social Responsibility Practices " is a good example of marketing coursework. Companies have turned to corporate social responsibility and green marketing so as to stand out in the tight competition of the product market. In current times, the preferences of the customers are more uncertain and complex.

The paper 'International Marketing Campaign Evaluation - Tourism Malaysia" is a great example of a marketing case study. For this evaluation, the marketing program of Tourism Malaysia has been selected because in the context of marketing there are few concepts that are more “international” in scope than marketing an entire country and culture to potential visitors from around the globe.

The paper "Importance of Innovation, Its Examples and Implications of Practice" is a perfect example of marketing coursework. Innovation refers to the creation of more effective processes, technologies, products, and ideas, which are acceptable by governments, society, and markets. This is concept is different from the invention in that it entails considerable positive change rather than incremental change.

The paper "Innovation Is Essential in Business Today " is a good example of marketing coursework. The term innovation has been defined as the process of creating a new thing or changing an existing thing to appear different from the original thing (Shukla, 2011). In the contemporary business environment, innovation can, therefore, be defined as the process of creativity through which a new product or service is introduced into the market.

The paper "Wal-Mart PESTLE Analysis" is a great example of a marketing case study. In the year 1962 when Sam Walton started Wal-Mart com, the idea of putting up a discounting shop store right into rural America was never heard of except for the dime stores and local five. When the founder Sam realized that he had a lot of competition from the discount chains regionally, he together with his wife travelled all over the country.

The paper "Marketing Environment and Consumer Choice for Zero-Emission Vehicles in Australia" is a perfect example of a marketing case study. Zero-Emission Vehicles (ZEVs) marketing should be the easiest being founded on green and cleaner production, but this is not the case. Most electric and hybrid cars market is small questioning the factors that derail its production.

The paper "Demographic Transition Stages" is a good example of marketing coursework. Demographic transition refers to the change in the death and birth rates over a period (Haub & Gribble 2011, p.4). The demographic transition comprises of four stages. The first phase is the pre-modern phase characterized by an increasing birth rate and a declining death rate (Blue & Espenshade 2012).

The paper "BHP Billiton Market Trends" is an outstanding example of a marketing case study. BHP Billiton cases give insight into strategic management. The case is based on managerial decisions that will determine the long-run performance of BHP Billiton. Through analysis of the case, one can understand the internal environment, external environment, strategy formulation, implementation and control.

The paper "Consumer Behaviour: Review of Psychological State of Consumer" is a good example of marketing coursework. The emotional aspect of consumers plays a critical role in their behaviour within the business psychological operation context of consumer behaviour. Choices by consumers are believed to emanate a rational analysis of available alternatives.

The paper "Consumer-Brand Relationship and Human Relationship" is a great example of marketing coursework. The establishment and management of consumer relationships is an essential aspect of marketing practice. Marketers have long upheld a fanatical interest in relationships: what these relationships are, why they are established, their effects on the marketplace and consumers, how they are measured.

The paper "What Do Australian Consumers Think about Current Advertising Standards" is a perfect example of a marketing case study. The aim of this study was to find out the attitudes of Australians as regards present advertising standards. This study found out that demographic differences in Australia are do lead to different attitudes about advertising standards.

Accompanied by the tagline “Remember, you're at home now”, it reminds consumers that they can still enjoy their favorite specialty coffee drinks and live up to their lifestyles, even at home. With overall specialty coffee sales increasing by 80% since 2003, Nescafé benefits from establishing a mark within this fast-growing segment early on.  

The donations collected will be used to find out qualified and experienced computer experts who are familiar with computer viruses and other malware threats. Once the training team is formed, the organization can make an alliance with the police department to enhance computer training for the police force.

The paper "Analysis of Cornflakes Brand in Its Market Category " is a perfect example of a marketing case study. Every organization has its own way of ensuring that the products they make reach the desired audience and market. Once the product hits the market, this is not the end of the marketing process.

The paper "AEGON Direct & Affinity Marketing Services " is a great example of a marketing case study. Marketing and management of services create issues and challenges that are not necessarily faced by companies that deal in the manufacturing and packaging of goods. The result of a particular service is often intangible.