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Marketing Essays

Result for Subject Marketing:
19702 essays
Strategic Management Analysis of Tesco Marketing Assignment
14 pages (3872 words) , Download 0 , Assignment
Free
Tesco realized the need for augmented product offering as a measure of increasing market share and allowing the company to augment profitability and resources resulting in the expansion of the business to non-grocery market. The result is evident with the increased grip of Tesco, as a retail giant in the United Kingdom.
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The Impact of Social Media Communication on Consumer Perceptions and Promotion of Brands Marketing Term Paper
2 pages (561 words) , Download 1 , Term Paper
Free
The marketing communications industry is among the economic sectors that appreciate the advancements in technology to handle some sophisticated processes. The social media is the main technological advancement being embraced in the marketing
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Principles of Marketing Marketing Book Report/Review
6 pages (1500 words) , Download 3 , Book Report/Review
Free
Commercial companies must always have effective marketing teams capable of carrying out extensive market researches and analyses with the view of establishing substantial market shares for a product or service. Introducing a new product in an already existing market is a daunting task that requires marketers to carry out extensive research.
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Market Segmentation of Tesco Marketing Report
6 pages (1904 words) , Download 2 , Report
Free
Many families have found solace in such corporations as employees in retail, primary production, and manufacturing sectors. In the past decade, supermarkets have been under deep scrutiny with regard to how they treat suppliers of own-label products even though this strategy has been in play for a while now.
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Understanding of Consumer Behaviour to Attract Customers Marketing Literature review
8 pages (2417 words) , Download 2 , Literature review
Free
Consumer behavior is commonly described as the activities as well as the decision process adopted by people who buy goods as well as services for their personal uses depending on particular variables and factors. Notably, with the type of consumers varying, the behavior of their purchasing also changes. 
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Exam questions Marketing Assignment
3 pages (750 words) , Download 0 , Assignment
Free
Task Exam Questions Consumers will always buy what is essential to them regardless of the marketing efforts. For example, consumers will always find a way of purchasing needs such as food, water, and electricity units no matter what a certain
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Cadillacs Lagging Sales Analysis Marketing Report
8 pages (2293 words) , Download 0 , Report
Free
In 2000, Cadillac’s sales ($700 million) sank to sixth (half that of 1978, Cadillac's peak year), behind Lexus, BMW, and Mercedes. Cadillac appeals mainly to older males and younger people seeking luxury car shop elsewhere. Therefore, if the company does not pick up sales among younger shoppers, profits will go the way of fins.
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Marketing Plan Report for Starbucks Marketing Business Plan
8 pages (2536 words) , Download 18 , Business Plan
Free
The net revenues increased in 2012 and 2013. In 2014, the price of coffee beans seems to be soaring. This places a salient need for the company to adopt effective marketing strategies in order to register increased sales and higher profitability.
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Individual Reflection on Marketing Simulation Game Marketing Assignment
6 pages (1773 words) , Download 4 , Assignment
Free
The company in the simulation is MYPHONE. The first task was to provide some background information about the phone industry and the smartphones sold by MYPHONE Company in the simulation game. We also explored the business mission statement and the objectives of the company with a bid of understanding the company better.
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Meeting Customer Needs - Apple Marketing Case Study
11 pages (4791 words) , Download 0 , Case Study
Free
The paper "Meeting Customer Needs - Apple" is an outstanding example of a marketing case study. In this fast-evolving world of information technology, a clear understanding of customer needs is very important. To offer good service to customers, it is necessary for the companies to know who their customers are as well as what they desire.
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Window Displays at Louis Vuitton Marketing Essay
6 pages (1811 words) , Download 1 , Essay
Free
The aim of this is to enhance the quality of services, relationships between the customer and the provider besides their experiences. To comprehend and internalize two sides of a demand service requires windows displays as a major contributor to service design appearing in various perspectives. One side of the perspective has the needs of clients and users, the other side is the supply side that entails a process.
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Marketing Campaign for Exxon Mobil QATAR Marketing Case Study
9 pages (2319 words) , Download 1 , Case Study
Free
Based on the above discussion, it can be comprehended that EMQI is a part of ExxonMobil Corporation. It is a leading petrochemical company in Qatar. It has been identified that the company has conducted different market campaigning operations through websites, social activities, and organizing events among others. 
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International Banking, Measure of Asset Liquidity Marketing Assignment
7 pages (1902 words) , Download 0 , Assignment
Free
The paper "International Banking, Measure of Asset Liquidity" is an outstanding example of a marketing assignment. The international banking sector came to the fore when counting the sectors that contributed much to the financial crisis that rocked the world in the years 2007/2008. Through the same crisis, other effects like the subprime mortgage crisis were bored and they continued the effect that the financial crisis had already created.
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International Strategic Marketing for Mercedes Benz Marketing Case Study
6 pages (1980 words) , Download 1 , Case Study
Free
The development of its marketing strategy is to expand its global market. The company has over the years, seen it as essential to growing its market to take account of the younger customers. They have also slashed their prices so that the cars are less expensive to everyone especially the young population globally (De Feijter, 2010). 
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Marketing Products and Services in a Dynamic Environment Marketing Report
10 pages (2987 words) , Download 0 , Report
Free
The company’s fortunes started to dwindle, and the corporation began to lose its grip with the introduction of smartphones in early 2007. With the introduction of the iPhone, a new stage of the technological war was set in the industry. Nokia remained adamant in embracing Smartphone technology as consumers’ scrambled for the newly developed devices. 
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Organizations Marketing Activity Marketing Essay
10 pages (2773 words) , Download 1 , Essay
Free
Marketing is not all about increasing sales; it takes much of customer satisfaction and fulfillment of their needs. When customers are satisfied with reaching their wants by your products it automatically results to increment in the total sales figure of your business (Richard, 2006).
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Analysis of Toyota Motor in the UK Marketing Case Study
9 pages (2552 words) , Download 1 , Case Study
Free
When the number of sales is high, the company will note that the price is comfortable for its customers. Ordinarily, when there is a shift in price, the sales usually lower and this will pose an indication to the company. The number of feedbacks that the company receives also acts as a control to the company that it is doing well. 
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How Visual Brand Identity Shapes Consumer Behaviour: McDonald's Marketing Case Study
16 pages (4533 words) , Download 0 , Case Study
Free
The visual images determine consumers’ eye movement and sensory processes that create either a positive or negative perception of the brand. The images entail historical and cultural aspects of genealogy that influences how a consumer will produce, reflect, and initiate meaning. Branding creates emotional associations that appeal to the senses of consumers.
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Analysis of Coca Cola's Christmas Advertising Campaign Marketing Term Paper
4 pages (1000 words) , Download 0 , Term Paper
Free
Analysis of Coca Colas Christmas Advertising Campaign Festivity periods will be nearing, that why the firm decided to use the advert. This is aimed at luring the consumers buy products from the firm. The majority targeted markets were families and
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Help me make it Marketing Term Paper
2 pages (500 words) , Download 0 , Term Paper
Free
Distribution/Supply Chain Strategy - Connection to value (nonmonetary costs) Help Me Make It Company must have a distributionchannel that caters for clients improved use of their product without incurring an extra cost. Clients need a product with
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Pizza Hut Company External Environment and the Market Analysis Marketing Essay
7 pages (1956 words) , Download 0 , Essay
Free
The company traces its history back to 1958 when the first restaurant under this name was established in Kansas, USA, and has grown ever since to an international business with close to 12,000 restaurants globally, 6,000 of which are found in the USA while the rest are distributed in 94 different locations internationally (Pizza Hut, 2014).  
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Integrated Marketing Communications Campaign Marketing Research Proposal
24 pages (6328 words) , Download 1 , Research Proposal
Integrated Marketing Communication (IMC) is an integration and coordination of all communication avenues, sources, and tools within an organization into a seamless program aimed at maximizing the impact on consumers at minimum cost. The development of an integrated marketing communication campaign is crucial to the success of an organization.
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Security Analysis and Portfolio Management Marketing Assignment
12 pages (3126 words) , Download 0 , Assignment
Free
The paper "Security Analysis and Portfolio Management" is an outstanding example of a marketing assignment. In investment management, two terms are quite common i.e. beta and alpha. In order to understand the terminologies of beta and alpha, it is equally important to understand some investment management concepts in brief so that those concepts can be linked with beta and alpha.
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New product in New Market Marketing Report
18 pages (5338 words) , Download 1 , Report
Free
Chocodeli is a product of Coco and Choco Ltd. Coco and Choco is a confectionary company running successfully since 2004 in America. After successful growth in the US, it has decided to expand its business. For the purpose of entering into a new market Coco and Choco Ltd has developed a new product by keeping the taste of Chinese people in mind.
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The Department Store, Its Origins, And Economics Marketing Research Paper
16 pages (4000 words) , Download 2 , Research Paper
Free
Department stores first emerged in North America and Europe between the mid-18th century and mid-19th century, evolving from dry-goods establishments, such as business selling patterns, fabrics, as well as sewing and design materials including threads, laces, and ribbons among others (Woodham& Jonathan, 1997).
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Subway Retail Expansion Analysis Marketing Case Study
15 pages (4301 words) , Download 0 , Case Study
Free
The growth of Subway in the United Arab Emirates has been attributed to a favorable business environment. The UAE has a diverse population with a population estimate of eight million. There is a high population in the cities within the region and a high number of expatriates, who have contributed to the high population in the region.
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Review Discussion of Chris Hackley 2013, Marketing in Context Marketing Book Report/Review
9 pages (2469 words) , Download 0 , Book Report/Review
Free
Moreover, the readings presented in this book emphasizing one particular chapter will also be compared with other readings for the purpose of determining the implications of the same on the modern marketing context and settings. Chris Hackley is a marketing Professor at Royal Holloway University in London.
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Global Marketing Research: Bateman Company Marketing Report
13 pages (4065 words) , Download 0 , Report
Free
Batemans is a Lincolnshire based company. The ownership of this company is under George Bateman and Sons. As at the moment, the company possesses sixty-nine public houses in different parts of the country. Bateman's breweries play a significant role in contributing to the creation of employment opportunities in all its branches.
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The Steps for Future Charity Campaign Marketing Assignment
10 pages (2758 words) , Download 0 , Assignment
Free
So the target market will consist of the people who have an interest in art and music. This segment will essentially be affluent people who are from the middle class or upper idle class and above. This same will be different and only those who have an interest in the field of art would like to participate in this campaign.
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Global Integrated Marketing Communication Marketing Essay
9 pages (3072 words) , Download 0 , Essay
Free
In conclusion, standardizing or adapting the distribution networks depends on various factors that are the product, culture, or customer. Distribution networks are the element of the global marketing blend that can be most adapted. This varies on the differences in purchasing power, distribution of infrastructure, and disposable incomes.
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Influence of Beauty Industry on Society Marketing Research Proposal
6 pages (1602 words) , Download 1 , Research Proposal
Free
It is almost a fact long accredited to the halo cause. Researchers have provided evidence demonstrating that intelligence and beauty go hand in hand. Psychologists created a tantalizing streak of inquiry concerning age-old questions regarding beauty.  On the other hand, medical psychologists demonstrate that women and men alike seem more interested than ever with beauty and alleged physical flaws.
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Cadburys Marketing Campaign Marketing Essay
6 pages (1500 words) , Download 1 , Essay
Free
Cadbury’s halo characteristic such as the logo and associations has played one of the key roles in building a differentiated brand in the UK market and beyond. Bengtsson and Barhi (2010) in their able analysis supports the idea of the name and product standardization and states that consumers need consistency and usually trust recognizable brands.
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Supply Chain and Logistics Analysis Marketing Case Study
11 pages (2972 words) , Download 0 , Case Study
Free
A typical supply chain starts with the biological, ecological, and political control of natural resources. It is followed by the extraction of raw material by humans; under this, several productions, links are included (e.g., component manufacture, assembly, and merging). Similarly, critical to the chain are the layers of several storage facilities.
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Public Relations - Apple during Foxconn Suicide Scandal Marketing Case Study
12 pages (3353 words) , Download 0 , Case Study
Free
The paper "Public Relations - Apple during Foxconn Suicide Scandal" is an outstanding example of a marketing case study. The FOXCONN suicide scandal unearthed the unethical labor practices that Foxconn, a manufacturing partner of Apple in China engages in. The incident that took place on July 16, 2009, involved the suicide of a Foxconn factory worker, Sun Danyang.
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Analysis of Customer Relationship Management in Tesco Marketing Case Study
8 pages (2504 words) , Download 0 , Case Study
Free
The paper "Analysis of Customer Relationship Management in Tesco" is a perfect example of a case study on marketing. Customer relationship management (CRM) is not an entirely new concept but has received renewed interest from researchers in the age of information technology. One of the most notable attempts to describe CRM is to consider it as a one-to-one marketing process (Kumar, 2010.).
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Macro Environmental Analysis of Greggs Plc Marketing Case Study
9 pages (2780 words) , Download 3 , Case Study
Free
The paper "Macro Environmental Analysis of Greggs Plc" is a perfect example of a case study on marketing. This study contains the macro-environmental analysis of Greggs plc by using SWOT and PEST analysis. The market position of the company has been reflected in the analysis. It has also shown the current market position of Greggs plc.
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Marketing Communication Analysis for Apple Inc Marketing Essay
8 pages (2301 words) , Download 1 , Essay
Free
We are surrounded by advertisements in our everyday lives. These advertisements have now become a part of our lives as they can be seen on television, billboards, outdoors, radio, newspapers, etc. It should be noted that every organization and marketer is trying to sell its product through marketing and advertising. 
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Analysis of the New Samsung Gear Watch Marketing Case Study
5 pages (1458 words) , Download 0 , Case Study
Free
As part of Ethical Considerations, the right market audience has always been an issue for computer and mobile phone technology companies. Through different marketing strategies, most companies are so much into creating the demand for new products that they discern certain markets through acts or statements from advertisement or brochures.
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Marketing Communicating Campaigns Marketing Report
9 pages (2558 words) , Download 0 , Report
Free
The art of marketing is a business discipline focused on the practical application of techniques in marketing (Kent 2007). It is also the management of an organization's marketing resources and business activities. The phenomenon of globalization has made it necessary for organizations to market beyond their home countries and traditional market zones.
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Use of Social Media Marketing Techniques to Build Brand Relationships Marketing Coursework
12 pages (3434 words) , Download 0 , Coursework
Free
The contents are shared across all the social networking sites by instant messages, a news feed, etc. These underline messages are considered to be trusted as it comes from a third-party source that doesn’t have connections with the company or brand. This process of marketing is more associated with earned media than the paid media.
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Working on the Plan Marketing Essay
7 pages (1927 words) , Download 1 , Essay
Free
The hospitality industry is among the largest manufacturers in the world, and it needs to adopt the use of technology. This is what has to lead to our Company Hos Tech to come up with an MRD (Multi-functional Remote Device) to be used particularly in the hospitality industry. The discussion below outlines the competitive edge and the strategic marketing strategy for MRD.
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The Extent to Which the 4Ps Marketing Model Can Be Applied to a New Overseas Market Marketing Essay
10 pages (2942 words) , Download 0 , Essay
Free
The paper "The Extent to Which the 4Ps Marketing Model Can Be Applied to a New Overseas Market" is an outstanding example of an essay on marketing. It has been offered that the 4Ps model associated with the marketing mix, including an emphasis on product, price, place, and promotion, is crucial when turning a business idea into a successful practice (Bennett 1997).
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Analysis of IMC Mix Strategies of Samsung Marketing Case Study
12 pages (3554 words) , Download 0 , Case Study
Free
Samsung’s products are usually meant for every group in society and that explains the popularity the company has enjoyed. However, as indicated earlier, the attitudes in society have changed with regard to how people view Apple. To many, owning an Apple gadget is viewed as an achievement and high class.
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Consumer Behaviour Brand: Samsung Marketing Report
11 pages (3280 words) , Download 0 , Report
Free
The learning of consumer behavior helps organizations to improve their marketing tactics by understanding matters for example how the consumers think, and choose between the various alternatives; how the customers are manipulated by their environments such as family, culture, and media; consumers behavior while shopping as well as making other decisions of marketing.
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Consumer Behaviour and Branding: A Comparative Analysis of Apple and Samsung Marketing Research Proposal
8 pages (2454 words) , Download 1 , Research Proposal
Free
The paper "Consumer Behaviour and Branding: A Comparative Analysis of Apple and Samsung" is an excellent example of a research paper on marketing. Brands as termed by Elliott and Percy (2007), explain the value of a company for their target customers where value signifies the bond between trust and loyalty of the consumers.
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Market-Skimming Pricing Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The author of the paper states that skimming and penetration pricing is effective under cost-based pricing. Market-skimming pricing is using the highest price when introducing a new product in a market. This makes it possible for the company to recover production costs and other legal fees.
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The Marketing Mix of BMW Marketing Essay
8 pages (2421 words) , Download 2 , Essay
Free
When it comes to branding BMW is a big name, and with branding comes marketing. This section of the paper will analyze the marketing mix of BMW. The section carries a brief overview of the company with a thorough study of the company’s marketing mix and to evaluate whether it is standardized or has been acclimatized in the international markets. 
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Tesco Marketing Communications Marketing Book Report/Review
13 pages (3250 words) , Download 3 , Book Report/Review
Free
This study aims at analyzing the integrated marketing communications at Tesco with reference to the RABOSTIC planning framework followed by a critical comment on the appropriateness of the media and tools used and the CSR demonstrated by Tesco in its marketing communications. Marketing communications is an aim of supporting the marketing plan. 
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Selling a House Marketing Book Report/Review
8 pages (2260 words) , Download 2 , Book Report/Review
Free
The first step towards starting the selling process will include setting up a price for my house. In this report I will reflect on the application of different theories like Rokeach value theory, the Myer Briggs Type Indicator, and the big 5 personality trait model in my house selling decision making.
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Marketing Plan for the Next Three Years for Greggs Plc Marketing Report
10 pages (3338 words) , Download 0 , Report
Free
Another impressive statistic about the company is its ability to reduce its operating income by the years and yet maintained a growing profit (Ford, 2014). With a marketing plan that will ensure that the company maintains such a trend of growth, it is possible that the enviable first spot taken by the company will continue to be maintained.
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