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Marketing Essays

Result for Subject Marketing:
19897 essays
Interpreting Brand Performance And Building Customer Loyalty Marketing Term Paper
9 pages (2250 words) , Download 0 , Term Paper
Free
The paper "Interpreting Brand Performance And Building Customer Loyalty" is a great example of a Marketing Term Paper. The market share for Weet-Bix is relatively higher than the market share of the competing brands. Market share describes the customer base of a given brand in a particular population. Weet-Bix has 37 people out of the total sample, closely followed by corn flakes at 24.
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Luxury Markets And Premium Pricing Marketing Case Study
11 pages (2750 words) , Download 0 , Case Study
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The paper "Luxury Markets And Premium Pricing" is a perfect example of a Marketing Case Study. Each and every product has a relation to another product or products. There are seven levels of product hierarchy that stretches from the basic needs to more particular needs that are able to satisfy those needs. Need family is based on the core need for the existence of a product family.
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Brand Evaluation And Brand Building In The Telecom Sector Marketing Term Paper
9 pages (2250 words) , Download 0 , Term Paper
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The paper "Brand Evaluation And Brand Building In The Telecom Sector" is a great example of a Marketing Term Paper. Branding still remains a marketing strategy issued by firms in order to be able to differentiate their products from similar offerings in the market. This approach is crucial to small markets that do not have big promotional resources from those of its competitors.
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The National Trust for Places of Historic Interest or Natural Beauty Marketing Assignment
12 pages (3000 words) , Download 0 , Assignment
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The paper "The National Trust for Places of Historic Interest or Natural Beauty" is a wonderful example of a Marketing Assignment. The National Trust for Places of Historic Interest or natural beauty which is also known as the national trust is termed as a conservation organization which is based in England, Northern Ireland and in Wales.
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The Comparison of Product And Corporate Branding Strategy Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
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The paper "The Comparison of Product And Corporate Branding Strategy" is a perfect example of a Marketing Case Study. This study aims at providing a marketing plan for ECLC nursery schools. The paper involves research on the external environment of the market that impacts on the entry of a new member.
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Relationship Marketing Programs in Building CustomerSalesperson Marketing Case Study
12 pages (3000 words) , Download 0 , Case Study
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The paper "Relationship Marketing Programs in Building Customer–Salesperson " is a perfect example of a Marketing Case Study. The British Red Cross Society is an organization that is part of The International Red Cross and Red Crescent Movement which operates on a global scale providing humanitarian aid.
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Team Birminghams Approach to Tourism Marketing Case Study
10 pages (2500 words) , Download 0 , Case Study
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The paper "Team Birmingham’s Approach to Tourism" is a perfect example of a Marketing Case Study. Understanding the marketing environment is imperative to gain valuable insights for growth. The contemporary business environment necessitates active solutions enabling a firm to compete favorably in any market.
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Segmentation Can Be A Very Powerful Tool For Aiming Marketing To Special Groups Marketing Assignment
11 pages (2750 words) , Download 0 , Assignment
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The paper "Segmentation Can Be A Very Powerful Tool For Aiming Marketing To Special Groups" is a perfect example of a Marketing Assignment. Basically, measuring consumer preferences has for many years remained an area of interest not only to practicing researchers but also scholars. Measuring accurately the preferences enables the marketer to deeply understand the dislikes, likes, etc.
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A Competitive Position of PRET A Manger in the Market Marketing Case Study
8 pages (2000 words) , Download 1 , Case Study
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The paper “A Competitive Position of PRET A Manger in the Market ” is a well-turned example of a case study on marketing. PRET A Manger is a rough translation for ‘ready to eat’. The brand name is a reflection of the company’s commitment to providing healthy solutions for fast foods. The company is a renowned sandwich outlet in the United Kingdom.
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Advertising and Marketing Communications Campaign for Christian Louboutin's New Perfume Marketing
8 pages (2000 words) , Download 0
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The paper “Advertising and Marketing Communications Campaign for Christian Louboutin's New Perfume” is an earnest example of a business plan on marketing. With the rising number of people using perfumes, both males and females, Christian Louboutin decided to venture into the fragrance industry. From the time the company formed in 1963, much of its products focused on the feminine.
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Market Perspectives of the Hilton Hotel Chain Marketing Literature review
6 pages (1500 words) , Download 0 , Literature review
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Hilton engages in the lodging sector, as well as runs a chain of hotels, ranging from mid-priced hotels, and stay suites to deluxe full-service resorts and hotels. It currently operates among the largest hotel and lodging empires comprising 3,600 hotels and resorts in several countries, such as the United Kingdom, the United States, and China.
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Retail Innovation and Influences within the Fashion Industry Marketing Literature review
7 pages (1750 words) , Download 0 , Literature review
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The paper “Retail Innovation and Influences within the Fashion Industry” is an explanatory example of a literature review on marketing. Innovation has changed consumer behavior and retail business, especially in the fashion industry. Consumers use mobile phones to research on a boutique or new clothes, or take pictures in the changing room and seeking advice from friends regarding the clothes.
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Louis Vuitton Luggage - Customer Segments for the Product, Targeting Strategy, and Perceptual Map Marketing Case Study
7 pages (2418 words) , Download 0 , Case Study
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The paper “Louis Vuitton Luggage - Customer Segments for the Product, Targeting Strategy, and Perceptual Map” is a  precise example of a case study on marketing. The effective marketing of a product requires the creation of a good product image in the minds of the customers. Making a product easily available to the target customers requires the consideration of the four Ps of marketing.
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Bentley Company's Marketing Segmentation Marketing Case Study
11 pages (2750 words) , Download 0 , Case Study
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The paper “Bentley Company's Marketing Segmentation” is a comprehensive example of a case study on marketing. Bentley Company is a grand tourer formed by British automaker, Bentley Motors, in 2003. Bentley Continental GT was the first car released by the company under the Volkswagen AG management after their acquirement of the company in 1998.
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Impact of Non-Mobile-Friendly Site on Box Office Mojo Website Marketing Case Study
18 pages (4500 words) , Download 0 , Case Study
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The paper “Impact of Non-Mobile-Friendly Site on Box Office Mojo Website” is a  sage variant of a case study on marketing. Box Office Mojo is a website that was designed to track box office revenues. It uses a systematic, algorithmic way and has been able to provide consistent information to industry players since 1999 when it was founded.
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Ritil vlutin f Luury Brnd Flgshi Lndn Strs: rtir nd Bulgri Marketing Essay
7 pages (1750 words) , Download 0 , Essay
Free
The paper “Сritiсаl Еvаluаtiоn оf Luхury Brаnd Flаgshiр Lоndоn Stоrеs: Саrtiеr аnd Bulgаri“ is an explanatory variant of an essay on marketing. This report provides a critical evaluation of two luxury brand stores: Cartier and Bulgari. The report will compare and contrast the flagship London-based stores of the two brands that are located on New Bond Street in London.
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Service Performance of British Airways Marketing Case Study
11 pages (2750 words) , Download 0 , Case Study
Free
British Airways (BA) is a member of the European Airlines with more than 150 destinations and flights in over 70 countries. The airline is well known for its high-quality services and experience provided. In the service industry in which BA operates, service leadership is not only based on the operating performance in a single dimension (IATA, 2016).
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Business Strategy for Number Six Clothing Store Marketing Case Study
11 pages (2750 words) , Download 0 , Case Study
Free
With a depth analysis of strategies suitable for customer retention and acquisition, strategies like extensive social media usage are vital for the success of a business. The most important strategy for a business is the marketing mix as it offers a business on how to handle people, place, price, process, and promotion.
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Role of Relationship Marketing in the Music Streaming Industry Marketing Case Study
20 pages (5000 words) , Download 0 , Case Study
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Music streaming firm Deezer faces rigid competition from Spotify, Apple Music, YouTube, and Tidal in the United States market. As a result, Deezer’s US subsidiary has made significant losses (Godeau, 2015). From a review of the literature, it is established that relationship marketing would create and enhance the company’s capacity to attract customers.
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Analysis of Nike's Advertising Campaign - a Need to Trade in the Acculturated Notions of the Gender and Power Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
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The paper “Analysis of Nike’s Advertising Campaign – a Need to Trade in the Acculturated Notions of the Gender and Power“ is an intriguing variant of case study on marketing. Nike Inc. began as an importer of the Japanese shoes in 1962 through the partnership of Bill Bowerman and Phil Knight which lead to the formation of Blue Ribbon Sports.
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Celebrity Endorsement in Advertising of Luxury Goods and Celebrity Endorsement Impact on Consumers Marketing Literature review
7 pages (1750 words) , Download 0 , Literature review
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The paper “Celebrity Endorsement in Advertising of Luxury Goods and Celebrity Endorsement Impact on Consumers“ is an inspiring variant of literature review on marketing. Celebrity endorsement has increasingly become a significant part of the marketing strategy in some of the major enterprises with the aim of supporting a brand and corporate imagery, especially for luxury brands.
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Macro and Competitive Factors That Impact Global Toys Industry Marketing
10 pages (2500 words) , Download 0
Free
The paper “Macro and Competitive Factors That Impact Global Toys’ Industry “ is a  persuasive variant of a report on marketing. The report is about an analysis of the international markets that Toys"R" Us Inc. can join in its plan to expand. Toys"R" Us Inc. is a private company in Wayne, New Jersey, America in the retail industry that deals with Toys, and Baby products.
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What Is More Important When Promoting a Destination - Cognitive Image or Affective Image Marketing Essay
6 pages (1500 words) , Download 0 , Essay
Free
The paper “What Is More Important When Promoting a Destination - Cognitive Image or Affective Image?” is an affecting variant of an essay on marketing. This discussion is about the cognitive and affective images, their definitions, their relations, their differences and how they impact trade destination imaging.
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Hewlett-Packard's Marketing Strategy - Environment and Competitor Analysis, Segmentation, Targeting & Positioning Marketing
14 pages (3500 words) , Download 0
Free
The paper “Hewlett-Packard's Marketing Strategy - Environment and Competitor Analysis, Segmentation, Targeting & Positioning” is an excellent variant of a report on marketing. The business world has become hyper-competitive and all business entities are striving to become more competitive than the rivals but only a few have been successful.
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Current Situation and Marketing Strategy for Jones Soda Marketing
7 pages (1750 words) , Download 0
Free
The paper “Current Situation and Marketing Strategy for Jones Soda” is a  thrilling variant of the report on marketing. Any marketing strategy assists companies to listen to their customers and respond by offering products and services that meet their tastes and preferences. Jones Soda has been in operation for more than 20 years and has achieved success in the highly competitive industry.
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PEST and SWOT Analysis for Apple Inc Marketing
9 pages (2250 words) , Download 0
Free
The paper “PEST and SWOT Analysis for Apple Inc” is a  potent variant of a report on marketing. Apple Inc. is an American multinational company that operates within the electronics and software industries. Steven Jobs and Steven Wozniak established the company on April 1, 1976, in Cupertino, California (Bernroider, 2002).
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Segmentation, Targeting and Positioning, and Integrated Marketing Communications Marketing
10 pages (2500 words) , Download 3
Free
The paper “Segmentation, Targeting and Positioning, and  Integrated Marketing Communications” is a  convincing variant of a report on marketing. IGA Supermarket is Australia’s leading supermarket that operates in the consumer staples industry bringing to its customers a wide variety of high-quality products spanning multiple product categories at prices that are the lowest in Australia.
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Steps in Integrated Marketing Communications Process Marketing Case Study
12 pages (3000 words) , Download 0 , Case Study
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The Segmentation process details the different segments that are present in Coburg based on age, gender, income levels, lifestyles, attitudes, etc. The Targeting process identifies the segment that has to be targeted with the help of the segmentation process. The Positioning process elaborates on how the products and services must be positioned.
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Retail Marketing Performance Improvement Strategies for Kmart Australia and Similar National Stores Marketing Assignment
9 pages (2250 words) , Download 0 , Assignment
Free
The paper “Retail Marketing Performance Improvement Strategies for Kmart Australia and Similar National Stores” is a  potent variant of assignment on marketing.  Australia is a country in the Southern Hemisphere of the world's map, south of Southeast Asia, and dividing the two major oceans of the world that is the Indian and the South Pacific Oceans.
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Palm Incorporated - Situation Analysis and Integrated Marketing Communications Marketing
9 pages (2250 words) , Download 0
Free
The paper “Palm Incorporated - Situation Analysis and Integrated Marketing Communications” is an actual variant of a report on marketing. Companies need to develop marketing plans that assist in product sales or making customers aware of the products. Newly developed products need to reach the market as well.
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Marketing Strategy for Fast Food Company in Australia Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
Free
The fast food industry is a major industry that involves most people, those living near or within the urban centers. The marketing strategy has picked three segments, which are children, young urban families, and teenagers. The market coverage strategy that will be used is differentiated because few products will be offered to three market segments.
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Market Analysis of Constellation Wines Australia Marketing Research Paper
27 pages (6750 words) , Research Paper
Nobody downloaded yet
The industry taken is the wine industry in Australia which is a robust industry being fifth in the world in the export of wine in the foreign market after the US, German, France Italy, and Spain. This industry is responsible for over 45% of Australia’s export returns representing about 33% of its total GDP. Constellation Wines Australia is a leading wine-producing company.
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Creative and Novel Relationship Building Strategies Marketing Coursework
9 pages (2928 words) , Download 0 , Coursework
Free
The paper "Creative and Novel Relationship Building Strategies" is a perfect example of marketing coursework. Value-added service has been a recent term invented and being used in the marketing field. It is a term that came along to refer to service options, which are ancillary and complementary to a core service offering. Value-added service term is widely utilized in numerous industries in the modern day to win customer loyalty.
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The Relationship between Urban Planning and Housing Affordability in Australia Marketing Coursework
13 pages (3250 words) , Download 0 , Coursework
Free
The paper "The Relationship between Urban Planning and Housing Affordability in Australia" is an outstanding example of marketing coursework. A number of studies have been carried out in an attempt to establish the relationship between urban planning and housing affordability in Australia. The main thrust behind the arguments presented is that urban planning as a process has cost implications for housing.
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Promotion as the Most Important P in the Marketing Mix Marketing Coursework
6 pages (1725 words) , Download 0 , Coursework
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The paper "Promotion as the Most Important P in the Marketing Mix" is a good example of marketing coursework. The role of promotion in marketing is fundamentally incontestable and can, therefore, be considered to be the most important ‘P’ in the marketing mix. The production of quality goods and services would not be feasible for a company unless its customers are well informed about the good or service.
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Consumer Decision Making and Behavior - Status Consumption Marketing Coursework
8 pages (2443 words) , Download 0 , Coursework
Free
The paper "Consumer Decision Making and Behavior - Status Consumption " is a good example of marketing coursework. Understanding what influences the decision of a customer to buy one brand over another is important for businesses (Babin & Babin, 2001). This is especially so in identifying the appropriate marketing mix to use, understanding the reasons for consumers to buy what they buy.
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Competition in the Australian Market for Groceries Marketing Case Study
9 pages (2425 words) , Download 0 , Case Study
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The paper "Competition in the Australian Market for Groceries" is a great example of a marketing case study. People in Australian spend around 14% of their total income on groceries. The Australian grocery sector has a high rate of inflation as there is little doubt that international factors have highly contributed to the food price inflation (ACCC 2008).
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Role of Public Relations in Contemporary Organizations Marketing Coursework
13 pages (3351 words) , Download 0 , Coursework
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The paper "Role of Public Relations in Contemporary Organizations" is an outstanding example of marketing coursework. As the recent corporate happenings have made it clear, an organization’s reputation is of paramount importance to its success as well as survival. This is because the happenings leave the corporate credibility at stake while public mistrust spills over into investment markets.
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Australia as the Leading Wine Exporter in the United Kingdom Marketing Case Study
16 pages (5110 words) , Download 0 , Case Study
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The paper "Australia as the Leading Wine Exporter in the United Kingdom" is a good example of a marketing case study. Recently, there has been a fundamental growth in the presence of Australian wine in the international market. This has come about as a result of expansion and improved product collections by local companies which have also established partnerships with other global players.
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The Market in Hobart Tasmania Marketing Case Study
14 pages (3696 words) , Download 0 , Case Study
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The paper "The Market in Hobart Tasmania " is a great example of a marketing case study. Crossfit health and fitness centers are spread across the world and are well established in the Australian market. The unique fact about these centers lies in the support and sense of belonging it receives from the surrounding community that seeks to attain healthy lifestyles.
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Consumer Culture and Consumption Marketing Coursework
9 pages (2250 words) , Download 0 , Coursework
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In general, the paper "Consumer Culture and Consumption" is a perfect example of marketing coursework. Many businesses have come out with strategies of meeting the need of their customers. There are cases of political, social and economical that may be involved in the product costing and pricing process.
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International Environmental Factors of Penfold Wine Marketing Case Study
9 pages (2367 words) , Download 0 , Case Study
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The paper "International Environmental Factors of Penfold Wine" is an outstanding example of a marketing case study. Penford Wines Company is among the oldest wine producers in Australia. Initially handled as a private business, the company has since developed and expanded its business horizons.
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Market Selection and Entry for HARDYS Company Wines into China Marketing Case Study
6 pages (1806 words) , Download 0 , Case Study
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The paper "Market Selection and Entry for HARDYS Company Wines into China" is a great example of a marketing case study. Even though there have been commercial wineries in China since the end of the 19th Century, wine production in China has developed into a sophisticated industry in the past two decades.
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The Target Market - Pentane Shampoo Marketing Case Study
8 pages (2320 words) , Download 0 , Case Study
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The paper "The Target Market - Pentane Shampoo" is a perfect example of a marketing case study. Marketing can be described as a process of creating, communicating, exchanging and delivering goods and services to the customers (David et al, 2009). It covers aspects such as creating product or service awareness, market segmentation, targeting customers and the actual sell of the goods or services among other factors.
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Coca-Cola Company as a Non-Profit Organization Marketing Case Study
6 pages (1813 words) , Download 0 , Case Study
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The paper "Coca-Cola Company as a Non-Profit Organization" is a good example of a marketing case study. Non-profit-making organization differ from a profit-making organization in several ways. A marketing manager is a non-profit making organization differs from his counterpart in a profit-making organization.
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IMC Plan for Apples iMac Marketing Case Study
10 pages (2805 words) , Download 0 , Case Study
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The paper "IMC Plan for Apple’s iMac" is a great example of a marketing case study. The Apple Company is one of the biggest companies that deal with the production of software and hardware worldwide. The company is, however, the leader in innovation and production of items, whereby it produces one after another with great success.
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The Role of Self-Service Technology within Service Retailing Marketing Coursework
8 pages (1879 words) , Download 0 , Coursework
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The paper "The Role of Self-Service Technology within Service Retailing" is an outstanding example of marketing coursework. Self-Service Technology (SST) is not a new aspect and it is evident that it has gained adaptability in the current market by retailers since it is an essential factor in improving the quality of service.
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Product Proliferation and Market Size Marketing Coursework
6 pages (1705 words) , Download 0 , Coursework
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The paper "Product Proliferation and Market Size" is a good example of marketing coursework. Product proliferation refers to the development or increase of the number of product offerings in the market by existing producers (Jones and Hill 2009). Producers achieve this by varying the different aspects of the product category such as its colour, size and usage.
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Strategic Marketing at North Face Inc Marketing Case Study
9 pages (2467 words) , Download 0 , Case Study
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The paper "Strategic Marketing at North Face Inc" is an outstanding example of a marketing case study. The North Face (TNF) Inc. is an outdoor product company which was established in 1968. Based in San Leandro, California, the North Face specializes in fleece, outwears, footwear’s, shirts, and various camping equipment including sleeping bags, tents, and backpacks.
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Green Marketing and Corporate Social Responsibility Practices Marketing Coursework
9 pages (2560 words) , Download 0 , Coursework
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The paper "Green Marketing and Corporate Social Responsibility Practices " is a good example of marketing coursework. Companies have turned to corporate social responsibility and green marketing so as to stand out in the tight competition of the product market. In current times, the preferences of the customers are more uncertain and complex.
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