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Marketing Essays

Result for Subject Marketing:
19914 essays
Factors Driving Loyalty in Airlines Marketing Case Study
7 pages (2192 words) , Download 0 , Case Study
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The paper "Factors Driving Loyalty in Airlines" is a perfect example of a marketing case study. Loyalty in any business is considered as an important factor due to its association with customers to the business. It is the responsibility of every business to develop strategies that will not only drive customers towards essential goods and products but also retain the customers in relations to their allegiance to the business.
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Internet Marketing of Nike, Adidas, Puma and Converse Marketing Case Study
12 pages (3040 words) , Download 0 , Case Study
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The paper "Internet Marketing of Nike, Adidas, Puma and Converse " is an outstanding example of a marketing case study. The model Nike has developed is simple where customers need to register first and then will be able to purchase different products. The process of purchasing is simple as the customers selecting the products gets added to the purchasing cart as shown in the right-hand corner.
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Measuring and Interpreting Brand Performance - Double Jeopardy and Duplication of Law Marketing Coursework
8 pages (2445 words) , Download 0 , Coursework
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The paper "Measuring and Interpreting Brand Performance - Double Jeopardy and Duplication of Law " is a good example of marketing coursework. In the report, Smith’s depicts both Double Jeopardy and Duplication of Law patterns of brand performance. In addition, Duplication of Law pattern exhibited by Smith’s has implications as well as likely reasons for deviations. Smith’s also operates in a repertoire market.
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The Role of the Internet in the Current Integrated Marketing Communications Strategy: Nike, Inc Marketing Case Study
12 pages (3469 words) , Download 0 , Case Study
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The paper "The Role of the Internet in the Current Integrated Marketing Communications Strategy: Nike, Inc" is a great example of a marketing case study. Today, the internet plays an integral role in the Integrated Marketing Communications Strategy. Many organisations are integrating their marketing activities into the internet (Keller, 2009).
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Levis Retail Marketing Report Marketing Case Study
17 pages (4726 words) , Download 0 , Case Study
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The paper "Levis Retail Marketing Report" is a perfect example of a marketing case study. Live’s target market is the customer between 18 and 24 years. A big fraction of their customers are students or low-income individuals. The fashion sector has started experiencing tough competition that has prompted by the entry of international fashion agglomerates in Australia.
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Measuring and Interpreting Brand Performance - . Kettle and Smiths Marketing Assignment
9 pages (2505 words) , Download 0 , Assignment
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The paper "Measuring and Interpreting Brand Performance - Kettle and Smith’s" is an outstanding example of a marketing case study. The brands in the case demonstrate significant competition, each brand claiming a significant portion of the market. Smith’s and Kettle are the two most competitive in terms of market share and penetration.
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Importance of Collaboration in the Automotive Industry Marketing Coursework
10 pages (3017 words) , Download 0 , Coursework
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The paper "Importance of Collaboration in the Automotive Industry" is a great example of marketing coursework. Collaboration is a broad and multi-dimensional concept that lacks a specific or standardised definition. Nevertheless, in simple terms collaboration can be considered as a process through which two or more individuals or entities work together in order to achieve common goals (Marinez-Moyano 2006).
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Rational Decision Making Models and What People Actually Do Marketing Coursework
9 pages (2870 words) , Download 0 , Coursework
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The paper "Rational Decision Making Models and What People Actually Do" is a great example of marketing coursework. Researchers have investigated decision making processes for many years now. This study has continued to evolve with contributions that span several disciplines for more than 300year.
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UGG Boots Exporting to China Marketing Case Study
12 pages (3639 words) , Download 0 , Case Study
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The paper "UGG Boots Exporting to China" is a great example of a marketing case study. Globalization, as has been largely argued, has led to a mixture of both positive and negative implications on the business market. On one hand, Gangopadhyay and Chatterji (2005, p.70) stated that despite the positive implications, it has led to increased market competition as well as saturation in other markets.
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Digital Marketing Plan of Polaroid Corporation Marketing Case Study
16 pages (4676 words) , Download 2 , Case Study
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The paper "Digital Marketing Plan of Polaroid Corporation" is a good example of a marketing case study. Due to the launch of new technologically-advanced digital camera products such as the social magic and Polaroid cube cameras by Polaroid Corporation, the paper presents a digital marketing strategy for the company for a period of 9 months following a contextual analysis of the company’s financial background.
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Marketing Plan for Soccer Freak Marketing Case Study
22 pages (6314 words) , Case Study
Nobody downloaded yet
The paper "Marketing Plan for Soccer Freak" is an outstanding example of a marketing case study. Soccer freak is an Australian company soccer jersey design company started by Roman Sevilla in 2014 and is located in Gold Coast Australia. Roman started his design work at the age of 12 where he was trying to have his soccer jersey manufactured in local France stores.
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Marketing Research and Planning Project - Milka-Cola Marketing Case Study
9 pages (2571 words) , Download 1 , Case Study
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The paper "Marketing Research and Planning Project - Milka-Cola" is a good example of a marketing case study. The soft drink industry is a very big one and most of it being captured by two major companies, Coca Cola and PepsiCo. Coca Cola still has an upper hand in this section and is the world’s biggest company in this regard.
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Critical Analysis of an Online Business Model - Amazon.com Marketing Case Study
8 pages (2372 words) , Download 0 , Case Study
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The paper "Critical Analysis of an Online Business Model - Amazon.com " is a perfect example of a marketing case study. With the advent of amazon.com as an electronic retailer in 1996, a new world of Ecommerce was created. Customers no longer needed to go to physical stores to make purchases of items such as books, electronics and jewelry, but could simply visit the online storefront of the retailer, select the item to be purchased.
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Understanding Cadburys Market Position against Its Competitors Marketing Case Study
15 pages (4290 words) , Download 0 , Case Study
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The paper "Understanding Cadbury’s Market Position against Its Competitors" is an outstanding example of a marketing case study. External market factors are essential in understanding Cadbury’s market position against its competitors. In this regard, a number of theories and approaches are consolidated in presenting an in-depth analysis of Cadbury’s market position.
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Nokias Customer Service Theory Based on Its Marketing Mix Marketing Case Study
9 pages (2928 words) , Download 0 , Case Study
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The paper "Nokia’s Customer Service Theory Based on Its Marketing Mix " is a good example of a marketing case study. Although there is high competition in the telecommunications market, Nokia still controls a substantial segment of the market due to its strategic application of customer service theory in its marketing strategy.
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The Global Upward Trend in the Profit Share Marketing Case Study
23 pages (5750 words) , Case Study
Nobody downloaded yet
The paper "The Global Upward Trend in the Profit Share" is a wonderful example of a Marketing Case Study. The market is becoming more competitive with consumer behaviors of purchase shifting to more advanced products. Therefore, it is the responsibility of each business to align itself with the specific needs of the target clients to increase its sales.
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How Competitive Forces Shape Strategy Marketing Case Study
6 pages (1500 words) , Download 0 , Case Study
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The paper "How Competitive Forces Shape Strategy a wonderful example of a Marketing Case Study. There are nine business units of Samsung that are further categorized into three categories, they are Consumer Electronics, Mobile and IT Communications and Device Solutions (Samsung, 2014). In order to formulate the strategies to compete and survive, we will discuss strategic planning.
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Interpreting Brand Performance And Building Customer Loyalty Marketing Term Paper
9 pages (2250 words) , Download 0 , Term Paper
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The paper "Interpreting Brand Performance And Building Customer Loyalty" is a great example of a Marketing Term Paper. The market share for Weet-Bix is relatively higher than the market share of the competing brands. Market share describes the customer base of a given brand in a particular population. Weet-Bix has 37 people out of the total sample, closely followed by corn flakes at 24.
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Luxury Markets And Premium Pricing Marketing Case Study
11 pages (2750 words) , Download 0 , Case Study
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The paper "Luxury Markets And Premium Pricing" is a perfect example of a Marketing Case Study. Each and every product has a relation to another product or products. There are seven levels of product hierarchy that stretches from the basic needs to more particular needs that are able to satisfy those needs. Need family is based on the core need for the existence of a product family.
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Brand Evaluation And Brand Building In The Telecom Sector Marketing Term Paper
9 pages (2250 words) , Download 0 , Term Paper
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The paper "Brand Evaluation And Brand Building In The Telecom Sector" is a great example of a Marketing Term Paper. Branding still remains a marketing strategy issued by firms in order to be able to differentiate their products from similar offerings in the market. This approach is crucial to small markets that do not have big promotional resources from those of its competitors.
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The National Trust for Places of Historic Interest or Natural Beauty Marketing Assignment
12 pages (3000 words) , Download 0 , Assignment
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The paper "The National Trust for Places of Historic Interest or Natural Beauty" is a wonderful example of a Marketing Assignment. The National Trust for Places of Historic Interest or natural beauty which is also known as the national trust is termed as a conservation organization which is based in England, Northern Ireland and in Wales.
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The Comparison of Product And Corporate Branding Strategy Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
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The paper "The Comparison of Product And Corporate Branding Strategy" is a perfect example of a Marketing Case Study. This study aims at providing a marketing plan for ECLC nursery schools. The paper involves research on the external environment of the market that impacts on the entry of a new member.
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Relationship Marketing Programs in Building CustomerSalesperson Marketing Case Study
12 pages (3000 words) , Download 0 , Case Study
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The paper "Relationship Marketing Programs in Building Customer–Salesperson " is a perfect example of a Marketing Case Study. The British Red Cross Society is an organization that is part of The International Red Cross and Red Crescent Movement which operates on a global scale providing humanitarian aid.
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Team Birminghams Approach to Tourism Marketing Case Study
10 pages (2500 words) , Download 0 , Case Study
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The paper "Team Birmingham’s Approach to Tourism" is a perfect example of a Marketing Case Study. Understanding the marketing environment is imperative to gain valuable insights for growth. The contemporary business environment necessitates active solutions enabling a firm to compete favorably in any market.
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Segmentation Can Be A Very Powerful Tool For Aiming Marketing To Special Groups Marketing Assignment
11 pages (2750 words) , Download 0 , Assignment
Free
The paper "Segmentation Can Be A Very Powerful Tool For Aiming Marketing To Special Groups" is a perfect example of a Marketing Assignment. Basically, measuring consumer preferences has for many years remained an area of interest not only to practicing researchers but also scholars. Measuring accurately the preferences enables the marketer to deeply understand the dislikes, likes, etc.
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A Competitive Position of PRET A Manger in the Market Marketing Case Study
8 pages (2000 words) , Download 1 , Case Study
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The paper “A Competitive Position of PRET A Manger in the Market ” is a well-turned example of a case study on marketing. PRET A Manger is a rough translation for ‘ready to eat’. The brand name is a reflection of the company’s commitment to providing healthy solutions for fast foods. The company is a renowned sandwich outlet in the United Kingdom.
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Advertising and Marketing Communications Campaign for Christian Louboutin's New Perfume Marketing
8 pages (2000 words) , Download 0
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The paper “Advertising and Marketing Communications Campaign for Christian Louboutin's New Perfume” is an earnest example of a business plan on marketing. With the rising number of people using perfumes, both males and females, Christian Louboutin decided to venture into the fragrance industry. From the time the company formed in 1963, much of its products focused on the feminine.
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Market Perspectives of the Hilton Hotel Chain Marketing Literature review
6 pages (1500 words) , Download 0 , Literature review
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Hilton engages in the lodging sector, as well as runs a chain of hotels, ranging from mid-priced hotels, and stay suites to deluxe full-service resorts and hotels. It currently operates among the largest hotel and lodging empires comprising 3,600 hotels and resorts in several countries, such as the United Kingdom, the United States, and China.
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Retail Innovation and Influences within the Fashion Industry Marketing Literature review
7 pages (1750 words) , Download 0 , Literature review
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The paper “Retail Innovation and Influences within the Fashion Industry” is an explanatory example of a literature review on marketing. Innovation has changed consumer behavior and retail business, especially in the fashion industry. Consumers use mobile phones to research on a boutique or new clothes, or take pictures in the changing room and seeking advice from friends regarding the clothes.
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Louis Vuitton Luggage - Customer Segments for the Product, Targeting Strategy, and Perceptual Map Marketing Case Study
7 pages (2418 words) , Download 0 , Case Study
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The paper “Louis Vuitton Luggage - Customer Segments for the Product, Targeting Strategy, and Perceptual Map” is a  precise example of a case study on marketing. The effective marketing of a product requires the creation of a good product image in the minds of the customers. Making a product easily available to the target customers requires the consideration of the four Ps of marketing.
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Bentley Company's Marketing Segmentation Marketing Case Study
11 pages (2750 words) , Download 0 , Case Study
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The paper “Bentley Company's Marketing Segmentation” is a comprehensive example of a case study on marketing. Bentley Company is a grand tourer formed by British automaker, Bentley Motors, in 2003. Bentley Continental GT was the first car released by the company under the Volkswagen AG management after their acquirement of the company in 1998.
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Impact of Non-Mobile-Friendly Site on Box Office Mojo Website Marketing Case Study
18 pages (4500 words) , Download 0 , Case Study
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The paper “Impact of Non-Mobile-Friendly Site on Box Office Mojo Website” is a  sage variant of a case study on marketing. Box Office Mojo is a website that was designed to track box office revenues. It uses a systematic, algorithmic way and has been able to provide consistent information to industry players since 1999 when it was founded.
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Ritil vlutin f Luury Brnd Flgshi Lndn Strs: rtir nd Bulgri Marketing Essay
7 pages (1750 words) , Download 0 , Essay
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The paper “Сritiсаl Еvаluаtiоn оf Luхury Brаnd Flаgshiр Lоndоn Stоrеs: Саrtiеr аnd Bulgаri“ is an explanatory variant of an essay on marketing. This report provides a critical evaluation of two luxury brand stores: Cartier and Bulgari. The report will compare and contrast the flagship London-based stores of the two brands that are located on New Bond Street in London.
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Service Performance of British Airways Marketing Case Study
11 pages (2750 words) , Download 0 , Case Study
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British Airways (BA) is a member of the European Airlines with more than 150 destinations and flights in over 70 countries. The airline is well known for its high-quality services and experience provided. In the service industry in which BA operates, service leadership is not only based on the operating performance in a single dimension (IATA, 2016).
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Business Strategy for Number Six Clothing Store Marketing Case Study
11 pages (2750 words) , Download 0 , Case Study
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With a depth analysis of strategies suitable for customer retention and acquisition, strategies like extensive social media usage are vital for the success of a business. The most important strategy for a business is the marketing mix as it offers a business on how to handle people, place, price, process, and promotion.
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Role of Relationship Marketing in the Music Streaming Industry Marketing Case Study
20 pages (5000 words) , Download 0 , Case Study
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Music streaming firm Deezer faces rigid competition from Spotify, Apple Music, YouTube, and Tidal in the United States market. As a result, Deezer’s US subsidiary has made significant losses (Godeau, 2015). From a review of the literature, it is established that relationship marketing would create and enhance the company’s capacity to attract customers.
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Analysis of Nike's Advertising Campaign - a Need to Trade in the Acculturated Notions of the Gender and Power Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
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The paper “Analysis of Nike’s Advertising Campaign – a Need to Trade in the Acculturated Notions of the Gender and Power“ is an intriguing variant of case study on marketing. Nike Inc. began as an importer of the Japanese shoes in 1962 through the partnership of Bill Bowerman and Phil Knight which lead to the formation of Blue Ribbon Sports.
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Celebrity Endorsement in Advertising of Luxury Goods and Celebrity Endorsement Impact on Consumers Marketing Literature review
7 pages (1750 words) , Download 0 , Literature review
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The paper “Celebrity Endorsement in Advertising of Luxury Goods and Celebrity Endorsement Impact on Consumers“ is an inspiring variant of literature review on marketing. Celebrity endorsement has increasingly become a significant part of the marketing strategy in some of the major enterprises with the aim of supporting a brand and corporate imagery, especially for luxury brands.
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Macro and Competitive Factors That Impact Global Toys Industry Marketing
10 pages (2500 words) , Download 0
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The paper “Macro and Competitive Factors That Impact Global Toys’ Industry “ is a  persuasive variant of a report on marketing. The report is about an analysis of the international markets that Toys"R" Us Inc. can join in its plan to expand. Toys"R" Us Inc. is a private company in Wayne, New Jersey, America in the retail industry that deals with Toys, and Baby products.
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What Is More Important When Promoting a Destination - Cognitive Image or Affective Image Marketing Essay
6 pages (1500 words) , Download 0 , Essay
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The paper “What Is More Important When Promoting a Destination - Cognitive Image or Affective Image?” is an affecting variant of an essay on marketing. This discussion is about the cognitive and affective images, their definitions, their relations, their differences and how they impact trade destination imaging.
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Hewlett-Packard's Marketing Strategy - Environment and Competitor Analysis, Segmentation, Targeting & Positioning Marketing
14 pages (3500 words) , Download 0
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The paper “Hewlett-Packard's Marketing Strategy - Environment and Competitor Analysis, Segmentation, Targeting & Positioning” is an excellent variant of a report on marketing. The business world has become hyper-competitive and all business entities are striving to become more competitive than the rivals but only a few have been successful.
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Current Situation and Marketing Strategy for Jones Soda Marketing
7 pages (1750 words) , Download 0
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The paper “Current Situation and Marketing Strategy for Jones Soda” is a  thrilling variant of the report on marketing. Any marketing strategy assists companies to listen to their customers and respond by offering products and services that meet their tastes and preferences. Jones Soda has been in operation for more than 20 years and has achieved success in the highly competitive industry.
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PEST and SWOT Analysis for Apple Inc Marketing
9 pages (2250 words) , Download 0
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The paper “PEST and SWOT Analysis for Apple Inc” is a  potent variant of a report on marketing. Apple Inc. is an American multinational company that operates within the electronics and software industries. Steven Jobs and Steven Wozniak established the company on April 1, 1976, in Cupertino, California (Bernroider, 2002).
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Segmentation, Targeting and Positioning, and Integrated Marketing Communications Marketing
10 pages (2500 words) , Download 3
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The paper “Segmentation, Targeting and Positioning, and  Integrated Marketing Communications” is a  convincing variant of a report on marketing. IGA Supermarket is Australia’s leading supermarket that operates in the consumer staples industry bringing to its customers a wide variety of high-quality products spanning multiple product categories at prices that are the lowest in Australia.
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Steps in Integrated Marketing Communications Process Marketing Case Study
12 pages (3000 words) , Download 0 , Case Study
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The Segmentation process details the different segments that are present in Coburg based on age, gender, income levels, lifestyles, attitudes, etc. The Targeting process identifies the segment that has to be targeted with the help of the segmentation process. The Positioning process elaborates on how the products and services must be positioned.
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Retail Marketing Performance Improvement Strategies for Kmart Australia and Similar National Stores Marketing Assignment
9 pages (2250 words) , Download 0 , Assignment
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The paper “Retail Marketing Performance Improvement Strategies for Kmart Australia and Similar National Stores” is a  potent variant of assignment on marketing.  Australia is a country in the Southern Hemisphere of the world's map, south of Southeast Asia, and dividing the two major oceans of the world that is the Indian and the South Pacific Oceans.
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Palm Incorporated - Situation Analysis and Integrated Marketing Communications Marketing
9 pages (2250 words) , Download 0
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The paper “Palm Incorporated - Situation Analysis and Integrated Marketing Communications” is an actual variant of a report on marketing. Companies need to develop marketing plans that assist in product sales or making customers aware of the products. Newly developed products need to reach the market as well.
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Marketing Strategy for Fast Food Company in Australia Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
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The fast food industry is a major industry that involves most people, those living near or within the urban centers. The marketing strategy has picked three segments, which are children, young urban families, and teenagers. The market coverage strategy that will be used is differentiated because few products will be offered to three market segments.
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Market Analysis of Constellation Wines Australia Marketing Research Paper
27 pages (6750 words) , Research Paper
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The industry taken is the wine industry in Australia which is a robust industry being fifth in the world in the export of wine in the foreign market after the US, German, France Italy, and Spain. This industry is responsible for over 45% of Australia’s export returns representing about 33% of its total GDP. Constellation Wines Australia is a leading wine-producing company.
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Creative and Novel Relationship Building Strategies Marketing Coursework
9 pages (2928 words) , Download 0 , Coursework
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The paper "Creative and Novel Relationship Building Strategies" is a perfect example of marketing coursework. Value-added service has been a recent term invented and being used in the marketing field. It is a term that came along to refer to service options, which are ancillary and complementary to a core service offering. Value-added service term is widely utilized in numerous industries in the modern day to win customer loyalty.
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