Influence of Beauty Industry on Society - Research Proposal Example

Research Beauty is the quest for everyone, since demand is high beauty products ads over floods advertisement media. The notion and to extent reality is that gorgeous individual get preferential treatment. Human are social and seeks attention thus beauty products have a wide range of market size. It is almost a fact long accredited to the halo cause. Researchers have provided evidences demonstrating that intelligence and beauty go hand in hand. Psychologists created a tantalizing streak of inquiry concerning age-old questions regarding beauty. On the other hand, medical psychologists demonstrate that women and men alike seem more interested than ever with beauty and alleged physical flaws. According to dictionary definitions, beauty is the value that provides pleasure to the intelligence or mind and connects with such characteristics color, excellence of artistry, candor, and uniqueness. The research proposal seeks to answer, how beauty product ads influence consumer confidence. The sources would include three secondary sources and two-course work sources. Pertinent course work sources are the futile pursuit of happiness by Jon Gertner and “Advertising’s 15 Basic Appeals” by Jib Fowles. The research proposal is to assess the beauty as commodity influencing confidence. According to Kilbourne, the likeness is artificial and attainable artificially, he states that even “natural look” demand attention and resources. Beauty is a matter that emerges from nowhere. People and governments spent million dollars on cosmetics (Kilbourne 1-2). It is evident that beauty products have a huge demand and ads are necessary for a competitive environment. In general, advertising is a huge venture costing billions of dollars annually and affects all. However, beauty products ads play a huge role in that spending capacity (Kilbourne 1-2). Jib Fowles assesses how ads work by probing the sub-rational and emotional appeals involved. Numerous ads, only a lesser figure draw individuals’ attention daily. According to Fowles, the few ads do so through "something primitive and primary, an emotional appeal that in effect is the thin edge of the wedge trying to find its way into a mind (Fowles 1)." The proposal mainly concentrates on the impacts of beauty advertisements and techniques used by advertisers to influence and manipulate their consumers. Across the diverse of media platforms, beauty product ads bombard customers on day-in-day-out basis. Each ad needs to influence potential consumers of the products worth, or even its need for the consumers happiness and confidence (Ketchum 1-2). Ads approaches, sometimes controlling in nature, influence more than the customer’s money; they influence convictions. Perhaps most outstandingly, beauty product ads try to convince customers by giving idealized pictures of an individual. Presumably, the fresh and enhanced image the customer will assume after buying and using the product. Kilbourne of “Media and Values” periodical, claims “people are rarely ugly, overweight, poor, struggling or disabled, either physically or mentally (1)” in beauty advertisement. By providing these ideal images, beauty product ads allow customers feel that their bodies lack something. In addition to perfect bodies, some ads give the viewer with pictures of self-worth, sexuality, love or popularity, suggesting that this optimistic outcome from the advertised product (Ketchum 1-2). In the ad, lipstick positioned next to a blade heel denotes glamour, and a teddy bear in an advertisement for material softener indicates softness. Advertisements for beauty-improving products appear to make customers feel that their present attractiveness extents are unlike from what they would preferably be. The consumer seems to evaluate him or her to the product pictures in the ad, even if the advertisement does not incorporate a being model. Introduction to beauty products in ads lowered customer’s assessment. The same manner as contact to thin and striking models in ads found to lower self-assessments (Ketchum 1-2). The stiff antagonism in attracting potential consumers has compelled advertisers to use vigorous advertising approaches. In addition, created a predicament remedied by using their beauty products (Kuldip 62). Correspondingly, beauty product corporations advertise their goods to influence women. The "perfect" woman type casted via visual and textual concept of the advertisements practices. Advertisers employ visual, and texts mean to influence their target consumers (Kuldip 65). Ads are significant, but not many findings conducted in a confined environment from a governing body perspective. Therefore, there is certainly a necessity for studies to examine the exercise of words and other semiotic methods in beauty product ads. The ads in this proposal contained goals with both optimistic and unconstructive meanings. The positive concepts associated with the qualities of the produce whereas the unconstructive descriptions associated with the problems, which prevailed prior to usage of the products (Kuldip 68). According to Fowles, "The continuous pressure is to create ads more and more in the image of audience motives and desires (2)." Advertisers desire to get this shell of awareness if they can, and bolt on to one of the fastenings, subconscious gears. In consequence, they over the periods have blindly had their means around the base of the people psyche. By experiment and blunder discovered the softest area of reception, the rooms where their texts have the most probability of getting by consumers barricade (Fowles 1). It refers to the need for aesthetic feelings. There is an irrefutable aesthetic element to almost every ad run in the nationwide platform. The filming or photography or design is near ideal; the type method is well selected, layout could barely be enhanced further (Fowles 2). According to Kuldip et al., the principles of beauty built and rebuilt through articles by stereotyping how beauty commodities as synonymous with improved life. Advertising lingo employed to control peoples intelligence and minds. Therefore, advertisers employ language as a way to implement control (Kuldip 61). In “The Futile Pursuit of Happiness” Gertner describes and discusses the Photograph testing. During a cinematography class, semi population of the class requested to hand in one shot that they liked the most but permitted not to alter the mind or return the image. The other semi has to hand in the image as well except allowed to alter their mind concerning the picture. The supposition was that individuals with option and choice get much happier. However, that was not the case; individuals who did not choose to alter their image were happier. The advertisement meant to give the consumers happiness at the first encounter through ideal presentation. The circumstance compared to closure in individuals’ lives (Tayal 1-2). Individuals are more probable to be happier in a closure compared to in loose ties. No person can move on from something if there is no restriction and no conclusion to the condition. When partly the class provided in the picture without a chance to change it they discarded the whole test, and they did not have to agonize about picking a superior picture (Gertner 3). Gertner does enormous work at assessing and projecting study implemented on “happiness.” Readers informed that something does not restrain a person as happy as predictable or as sad as predictable. When one wants to struggle to do something, it is due to the outcome and emotional sensations afterwards. If an individual makes a choice to perform an action, it is since they consider they will get continued happiness (Tayal 1-2). The beauty products ads use the Gertner’s concept of happiness to attract consumers. Beauty associated with contentment and happiness. Ads play a vital role in the accomplishment of a trade through achieving its monetary, as well as business goals. In addition, it is helpful for the societal sciences and psychological learners to scrutinize the thoughts of students concerning the purchasing of beauty products (Fowles 2). The research will hypothesize that a positive and important association exists between illusory beauty advertising and purchasing behavior of the learners towards beauty products. Deceptive beauty advertisements have considerable positive influence on buying conduct of the university scholars towards beauty commodities (Fowles 2). Advertising generates a mythical, typically white individuals struggle with mentally and physical dilemmas. Advertising pictures do not reason these dilemmas, but they throw into them by generating a climate in which the advertising of womens figures. The sexual advertise and dismemberment, fuzzy body image perfection and the usage of children in promotion unacceptable (Kilbourne 1-2). In conclusion, beauty is the value that provides pleasure to the intelligence or mind. It brings happiness to consumers, advertisers since consumers get improved self-confidence, and advertisers gain financially. The stiff antagonism in attracting potential consumers has compelled advertisers to use vigorous advertising approaches. In addition, created a predicament remedied by using their beauty products. Advertisers desire to get this shell of awareness if they can, and bolt on to one of the fastenings, subconscious gears. In consequence, they over the periods have blindly had their means around the base of the people psyche. Advertisements for beauty-improving products appear to make customers feel that their present attractiveness extents are unlike from what they would preferably be. The consumer seems to evaluate him or her to the product pictures in the ad, even if the advertisement does not incorporate a being model. Demand is high since both women and men alike seem more interested than ever with beauty and alleged physical flaws. Work cited Fowles, Jib. ’ “Advertising’s 15 Basic Appeals.” Common Culture, 2004. Print. Ketchum, Daniel. “The Persuasion Techniques of Beauty Product Advertising.” Chron: Demand Media, 2014. Kilbourne, Jean. “Beauty...and the Beast of Advertising.” Center for Media Literacy: empowerment through education, 2011. Web. 08 Dec. 2014. Kuldip, Kaur. Nalini, Arumugam. and Mohamad, Norimah Yunus. Beauty Product Advertisements: A Critical Discourse Analysis. Asian Social Science9.3 (2013): 61-71. Tayal, Apeksha. The Futile Pursuit of Happiness Textual Analysis. A Beautiful Life Changing Day Black Markets of Body Parts. 2014. Web. 08 Dec. 2014. Read More