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Working on the Plan - Essay Example

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This work "Working on the Plan" focuses on how to develop a working plan for introducing MRD devices in the hospitality industry. The author takes into account marketing attractiveness, competitive advantage, and marketing mix strategies. …
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Working on the Plan
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Download file to see previous pages At the inception of every new product, market research is vital to weigh the market attractiveness and competitive position of a product. Market attractiveness is the exciting possibilities for profits obtained from investing in an available market or industry. Competitive position or edge is the set of attributes that an organization develops to surpass its competitors.MRD contains these two components and they are outlined below;
MRD is an innovative product, which uses swift technology as its principal component. It has much multifunction that transmits multiple signals of any order. In the process of transmission, the unit with a receiver is activated to send messages to single or multiple data processing modules. The order is finally to a single or multiple hotel controls. What makes the use of this MRD unique? It is easily portable. Hotels staff can receive customer orders even when they are on the premises. Each employee can own an MRD, so when a client who prefers a service from a certain employee, the employee can know and prepare before the customer arrives. This product integrates technology, and it enables access to hotel services very easy and simple. The customer only needs to log on to the hotels' website to know the type of services they offer. The product helps the customer to save time because they can manage the services of the hotel before they arrive after they arrive and within the booked room. Super fast and efficient are the only two words to describe this experience. Previously, the phone could only do these activities; MRD will replace this traditional method entirely. With just a click, a customer‘s access to hotel services will be very swift. Delivery of services by hotels will be efficient and effective. Customers time is saved as they are able to make reservations before they come to the hotel, when they are at the hotel they do not have to raise a cue to the waiter all they do is make an order through their mobile phones. Everyone, when booked into a hotel, detests the experience of having to be served by two different waiters. MRD provides a solution to this by enabling the customer to request their preferred server to offer room service. The product will not only increase the digital experience for the customers it will also lead to increased revenues for the business owners. ...Download file to see next pages Read More
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