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Marketing Essays

Result for Subject Marketing:
19901 essays
Omo Washing Powder in Australia Marketing Case Study
13 pages (3702 words) , Download 0 , Case Study
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The paper "Omo Washing Powder in Australia" is a good example of a marketing case study. Marketing is an essential tool of any business and it is usually a precursor to any successful business venture. The notion of marketing has undergone a revolutionary shift in the focus according to various ideas surrounding it. Companies are adopting new methodologies in order to market their products and services to a contemporary market.
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Understanding the Market System - Unilever Marketing Case Study
10 pages (2843 words) , Download 0 , Case Study
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Generally speaking, the paper "Understanding the Market System - Unilever" is an outstanding example of a marketing case study. An efficient marketing system has been singled out as one of the most imperative requirements for businesses that intend to survive in the increasingly competitive business world.
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Googles Products and Services and Their Available Markets Marketing Case Study
16 pages (4684 words) , Download 0 , Case Study
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The paper "Google’s Products and Services and Their Available Markets" is an outstanding example of a marketing case study. Google company was founded in the year 1998 by Larry Page and Sergey Brin to solve and answer the questions that normally irises in the minds of every internet user. The main ingredient of their solution was a program that they developed which is known as PageRank.
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Use of Mobile Banking in Kenya Marketing Assignment
16 pages (4262 words) , Download 0 , Assignment
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The paper "Use of Mobile Banking in Kenya" is a good example of a marketing assignment. The first initiative described in the case study is the use of Mobile Banking in Kenya. Popularly known as M-Pesa the initiative was launched by Vodafone in collaboration with Safaricom in 2005. Safaricom is the local partner of Vodafone in Kenya and the leading mobile service provider in Kenya and also in some parts of East Africa.
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Two Car Manufacturers Subaru and Toyota in terms of Market Segmentation Marketing Case Study
11 pages (3105 words) , Download 0 , Case Study
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The paper "Two Car Manufacturer’s Subaru and Toyota in terms of Market Segmentation" is an outstanding example of a marketing case study. The paper critically examines different case studies, from a strategic marketing perspective. The study appraises the potential mistakes made by the steering committee of the Bureau of Meteorology in the launch of the product.
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Atlas-Copco: Gaining and Building Distribution Channels Marketing Case Study
9 pages (2536 words) , Download 0 , Case Study
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The paper "Atlas-Copco: Gaining and Building Distribution Channels" is an outstanding example of a marketing case study. Atlas-Copco’s market entry strategy in the United States had four distinct phases, as described by the case study. In Phase One, the company followed a relatively simple two-pronged strategy of enlisting more distributors, while at the same time streamlining their existing distributor network by focusing on key customer segments.
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Atlas Copco Market Entry Marketing Assignment
9 pages (2537 words) , Download 0 , Assignment
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The paper "Atlas Copco Market Entry" is a good example of a marketing assignment. Atlas Copco employs a three-level channel structure with the manufacturer being Atlas Copco, the intermediary being the distributors who after the adoption of the four-level franchising policy become the franchisees, and lastly the customers at the lower end.
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Atlas Copco Distribution System Marketing Assignment
10 pages (2500 words) , Download 0 , Assignment
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The paper "Atlas Copco Distribution System" is a great example of a marketing assignment. The Atlas Copco is a company that has its roots in Sweden. It has been able to gain a good share of the market worldwide for selling air compressors. In its effort to penetrate the United States market, it experiences some challenges that make it almost unsuccessful.
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Integrated Marketing Communication - Virgin Blue Marketing Case Study
7 pages (2244 words) , Download 0 , Case Study
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The paper "Integrated Marketing Communication - Virgin Blue " is an outstanding example of a marketing case study. Belch et al (2011) maintain that, through its low price strategy, pay for use model as well as flexible service; it is quite evident that Virgin Blue continues to attract a larger share of the price and time-sensitive traveler.
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Citizen Banks Marketing Strategy Marketing Case Study
17 pages (4660 words) , Download 0 , Case Study
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The paper "Citizen Bank’s Marketing Strategy " is a good example of a marketing case study. Australia’s banking sector is pretty clouded (Thakor & Boot, 2008). With the high concentration of banks, one would imagine that consumer needs are addressed fully especially considering that the high concentration of banks and other financial institutions would lead to competitive banking practices that would benefit the consumers.
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Chocolate Consumers Feeling Guilty for the Wrong Reasons - Cadbury Marketing Case Study
8 pages (2258 words) , Download 0 , Case Study
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The paper "Chocolate Consumers Feeling Guilty for the Wrong Reasons - Cadbury" is an outstanding example of a marketing case study. The concept of ethical marketing has been around for some time, but mostly hitting public attention in recent decades. This is best epitomized by the fact that in the last decade, there has been a realization of considerable elevation of consumers demand for ethical products.
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Branding, Marketing and Market Entry - Red Bull Marketing Case Study
8 pages (2253 words) , Download 0 , Case Study
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The paper "Branding, Marketing and Market Entry - Red Bull" is an outstanding example of a marketing case study. Aligning the marketing program of the company to the branding policy is one way of achieving success in any business (Baladi, 2011). For a new product that has been introduced in an industry where competition is expected to be stiff, following the presence of well-established firms, an appropriate and effective market penetration strategy is a necessity.
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Advertising And Promotion Issues Marketing Assignment
6 pages (1500 words) , Download 0 , Assignment
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The paper "Advertising And Promotion Issues" Is a wonderful example of a Marketing Assignment. A brand is expected to create a strong relationship with its customers for effective marketing. The relationship should be strong and sustainable. To create strong lasting customer relationships, the organization starts by managing sources of value. 
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Strategic Brand Management Marketing Assignment
8 pages (2000 words) , Download 1 , Assignment
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The present age is defined by short attention spans and the need for instant gratification and an apparel company can quickly gain market share if the brand management, as well as the marketing mixing, is just right. On the other hand, they can lose market share just as quick, if there are imperfections in the way the brand or its advertisement is handled.
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BMW: Increasing Satisfaction and Loyalty with External Factors Marketing Case Study
13 pages (3503 words) , Download 2 , Case Study
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It is then recommended that BMW create a program for consumer satisfaction and loyalty that creates European awareness of the above external factors and the manner in which BMW interacts with them. In this global economy with information for consumers found at the click of a computer button, it is not enough to rely on status and luxury in automotive marketing.
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To What Extent Does Advertising Romanticize Cultural Consumption Marketing Term Paper
8 pages (2000 words) , Download 1 , Term Paper
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Many people consider that there is too much advertising, which makes us more materialistic, keeps stereotypes, plays on our prejudices of not becoming socially acceptable, tells lie, uses children, aw well as corrupts the whole society. Though most of these ideas are not altogether true, there is little truth to each of them.
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Sonic: Marketing Plan Marketing Case Study
26 pages (6907 words) , Download 2 , Case Study
We should advertise our product heavily in conjunction with the introduction. It is recommended to use the radio and the print media for the initial advertising campaign. In order to properly evaluate the impact of the advertising campaign, we should start the campaign in a few local markets and then take it to the national level.
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Marketing Strategies in the Changing Envrionment of the Hospiltality and Tourism Industry Marketing Term Paper
7 pages (1951 words) , Download 1 , Term Paper
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In this context, the example of tour operators Hayes and Jarvis is worth mentioning who have increased their business in Asia and the Far East and restricted business in the Caribbean portfolio. It was a marketing strategy to provide customized products – offering four and five-star hotels. The strategy worked well in customer retention.
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Communications Plan: Harley Davidson in India Marketing Case Study
7 pages (1750 words) , Download 1 , Case Study
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There will be phases one and two of Harley-Davidson’s implementation of its communications plan. For the first phase, the area of concentration would be the acquisition of a solid pool of dealer-distributors with whom HD would establish a solid business relationship that would guarantee them a firm brand positioning.
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The Marketing Concept is the Best Concept for Todays Organisations to Practise Marketing Term Paper
6 pages (1500 words) , Download 1 , Term Paper
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The essence of integrated marketing communication is to combine some or all of the marketing communication strategies in order to develop more effective communication programs. According to Garfield (2005), the use of digital technology or Internet advertising has already made an enormous in percentage growth as of 2005. 
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My Personal and Professional Goals in Global Marketing Communication Marketing Assignment
7 pages (1750 words) , Download 1 , Assignment
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My professional goal is to lead a company that values professionalism and steer such an organization towards the attainment of its mission and objectives. I want to be able to articulate the organizational vision to the subordinates and influence their efforts towards attaining shared organizational goals. 
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A Consumers Decision-Making Process when Buying Smartphones Marketing Case Study
9 pages (2545 words) , Download 0 , Case Study
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From the outline, it is observed that consumers go through the steps of need identification, searching for information, evaluation of alternatives, the actual purchasing, and lastly, post-purchase analysis. In the second section, the focus is on the marketing strategy that is generally used for smartphones.
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How Green Marketing Helps Toyota to Promote Brand Loyalty Marketing Literature review
15 pages (4365 words) , Download 0 , Literature review
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The paper "How Green Marketing Helps Toyota to Promote Brand Loyalty" is a good example of a marketing literature review. When customers go shopping for any product they do so without enough knowledge of the product. Their desire is always to buy the best product or service that a given market offers. In such circumstances, customers always go for products that have built a brand reputation.
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Why Gloria Jean Coffee Should Venture into the South American Market Marketing Case Study
9 pages (2770 words) , Download 0 , Case Study
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The paper "Why Gloria Jean Coffee Should Venture into the South American Market" is an outstanding example of a marketing case study. This paper presents feasibility on how to expand an existing business in a different country where the business does not exist. The aim is to conduct a feasibility study of an emerging market.
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Wine Industry in Hong Kong Marketing Case Study
6 pages (2014 words) , Download 0 , Case Study
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The paper "Wine Industry in Hong Kong" is a great example of a Marketing Case Study. This report is a marketing plan for the proposed Penfold Company investment in the Hong Kong wine industry. The report evaluates the Company's internal resources through a SWOT analysis and establishes that the corporation has the capability to venture into this market.
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Marketing strategy and Honda Motor Company Marketing Case Study
16 pages (4628 words) , Download 0 , Case Study
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The paper "Marketing strategy and Honda Motor Company" is a perfect example of a Marketing Case Study. With the increase in globalization, information technology advancement, and growing pressure from external forces, it means that managers can no longer use old marketing strategies today in their operations (Mullins, Walker & Boyd 2010). 
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Boxed Chocolate In The Australian Chocolate Marketing Case Study
8 pages (2425 words) , Download 1 , Case Study
Free
The paper "Boxed Chocolate In The Australian Chocolate" Is a wonderful example of a Marketing Case Study. A report by IBIS World reveals that the Australian chocolate industry has survived the recent global economic crisis (4). Manufacturers have managed to weather the economic storm and currently, the industry has an estimated growth rate of 4%.
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The Expanded Marketing Mix Marketing Term Paper
12 pages (3451 words) , Download 0 , Term Paper
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The paper entitled "The Expanded Marketing Mix" is a great example of a Term Paper. This report has been drafted in a comprehensive and synchronized manner to provide readers with a complete understanding of the significance and implication of expanded marketing mix in context to an Australian Organization.
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Billabong International Inc Issues Marketing
18 pages (5239 words) , Download 0
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The paper "Billabong International Inc Issues" is a perfect example of a Marketing Business Plan. Billabong International Inc is an Australia-based multinational clothing company with global operations. Currently, the company’s merchandise is licensed and sold in over 100 nations globally. Billabong’s core businesses comprise the manufacture and sale of boardsports items, wetsuits, etc.
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Towards a Theory of Marketing Systems Marketing Case Study
6 pages (1500 words) , Download 0 , Case Study
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The paper "Towards a Theory of Marketing Systems" is a great example of a Marketing Case Study. The marketing system refers to is used in referring to organizations and business chains that are involved in product inception to the final market (Wooliscroft, 2008). A marketing system is composed of three levels which are national, industry and company level (Layton, 2011).
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Brand Management Or Planning And Control Marketing Case Study
12 pages (3000 words) , Download 0 , Case Study
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The paper "Brand Management Or Planning And Control" Is a wonderful example of a Marketing Case Study. Great brands are a result of having thoughtful and imaginative planning. In order to come up with a strong brand, there is a need to implement strategies that are creative (Schultz, 2000). Having strategically planned brands is vital for the competitive world.
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Dimensions of the Service Environment Marketing Case Study
11 pages (3301 words) , Download 0 , Case Study
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The paper "Dimensions of the Service Environment" Is a great example of a Marketing Case Study. Service environments are multifaceted and integrate many components intended to shape employee and customer responses. The capacity of the physical environment to impact behavior and to establish an image is specifically oblivious for services providers, including hotels and restaurants.
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Customer Complaint Behavior Towards Hotel Restaurant Services Marketing Case Study
8 pages (2810 words) , Download 0 , Case Study
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The paper "Customer Complaint Behavior Towards Hotel Restaurant Services" is a wonderful example of a Marketing Case Study. This paper is divided into three sections. The first part provides a detailed description of a critical incident that occurred in what used to be this writer’s favorite restaurant. 
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Temple Food Company Issues Marketing
7 pages (2110 words) , Download 0
Free
The paper "Temple Food Company Issues" is a wonderful example of a Marketing Business Plan. Temple Food Company is a food product processing company that is situated in the west of Australia. The company was founded by Len Temple in the 1970s since then the company has continuously been gaining expertise as far as the production of health food is concerned. 
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Fly-In Air Show Marketing Term Paper
11 pages (3519 words) , Download 0 , Term Paper
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The paper "Fly-In Air Show" is a great example of a Marketing Term Paper. The Old Station Flying Club was first created by George Creed in 1989. The club stage unique Fly-in air show every year from 1989 to 2007, this show became very popular over the years. It is a family-oriented club show that allows visitors to pursue their love of flying in a relaxed atmosphere. 
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Service Experience For Local Consumers Marketing Case Study
15 pages (4183 words) , Download 0 , Case Study
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The paper "Service Experience For Local Consumers" is a perfect example of a Marketing Case Study. Tony & Guy is an international hair and beauty care business that started the first operation in 1963 in London, United Kingdom before spreading globally to have more than 400 salons and academies across the globe, including in Australia. 
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Brand Image and Personality Influence on Positive Consumer Attitude Marketing Case Study
11 pages (3358 words) , Download 1 , Case Study
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The paper "Brand Image and Personality Influence on Positive Consumer Attitude" is a great example of a Marketing Case Study. The consumer buying behavior is an overall component influenced by a range of internal and external consumer factors. On one hand, the internal factors are the generic consumer traits such as their culture, gender, and age among others.
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Factors Driving Loyalty in Airlines Marketing Case Study
7 pages (2192 words) , Download 0 , Case Study
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The paper "Factors Driving Loyalty in Airlines" is a perfect example of a marketing case study. Loyalty in any business is considered as an important factor due to its association with customers to the business. It is the responsibility of every business to develop strategies that will not only drive customers towards essential goods and products but also retain the customers in relations to their allegiance to the business.
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Internet Marketing of Nike, Adidas, Puma and Converse Marketing Case Study
12 pages (3040 words) , Download 0 , Case Study
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The paper "Internet Marketing of Nike, Adidas, Puma and Converse " is an outstanding example of a marketing case study. The model Nike has developed is simple where customers need to register first and then will be able to purchase different products. The process of purchasing is simple as the customers selecting the products gets added to the purchasing cart as shown in the right-hand corner.
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Measuring and Interpreting Brand Performance - Double Jeopardy and Duplication of Law Marketing Coursework
8 pages (2445 words) , Download 0 , Coursework
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The paper "Measuring and Interpreting Brand Performance - Double Jeopardy and Duplication of Law " is a good example of marketing coursework. In the report, Smith’s depicts both Double Jeopardy and Duplication of Law patterns of brand performance. In addition, Duplication of Law pattern exhibited by Smith’s has implications as well as likely reasons for deviations. Smith’s also operates in a repertoire market.
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The Role of the Internet in the Current Integrated Marketing Communications Strategy: Nike, Inc Marketing Case Study
12 pages (3469 words) , Download 0 , Case Study
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The paper "The Role of the Internet in the Current Integrated Marketing Communications Strategy: Nike, Inc" is a great example of a marketing case study. Today, the internet plays an integral role in the Integrated Marketing Communications Strategy. Many organisations are integrating their marketing activities into the internet (Keller, 2009).
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Levis Retail Marketing Report Marketing Case Study
17 pages (4726 words) , Download 0 , Case Study
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The paper "Levis Retail Marketing Report" is a perfect example of a marketing case study. Live’s target market is the customer between 18 and 24 years. A big fraction of their customers are students or low-income individuals. The fashion sector has started experiencing tough competition that has prompted by the entry of international fashion agglomerates in Australia.
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Measuring and Interpreting Brand Performance - . Kettle and Smiths Marketing Assignment
9 pages (2505 words) , Download 0 , Assignment
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The paper "Measuring and Interpreting Brand Performance - Kettle and Smith’s" is an outstanding example of a marketing case study. The brands in the case demonstrate significant competition, each brand claiming a significant portion of the market. Smith’s and Kettle are the two most competitive in terms of market share and penetration.
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Importance of Collaboration in the Automotive Industry Marketing Coursework
10 pages (3017 words) , Download 0 , Coursework
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The paper "Importance of Collaboration in the Automotive Industry" is a great example of marketing coursework. Collaboration is a broad and multi-dimensional concept that lacks a specific or standardised definition. Nevertheless, in simple terms collaboration can be considered as a process through which two or more individuals or entities work together in order to achieve common goals (Marinez-Moyano 2006).
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Rational Decision Making Models and What People Actually Do Marketing Coursework
9 pages (2870 words) , Download 0 , Coursework
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The paper "Rational Decision Making Models and What People Actually Do" is a great example of marketing coursework. Researchers have investigated decision making processes for many years now. This study has continued to evolve with contributions that span several disciplines for more than 300year.
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UGG Boots Exporting to China Marketing Case Study
12 pages (3639 words) , Download 0 , Case Study
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The paper "UGG Boots Exporting to China" is a great example of a marketing case study. Globalization, as has been largely argued, has led to a mixture of both positive and negative implications on the business market. On one hand, Gangopadhyay and Chatterji (2005, p.70) stated that despite the positive implications, it has led to increased market competition as well as saturation in other markets.
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Digital Marketing Plan of Polaroid Corporation Marketing Case Study
16 pages (4676 words) , Download 2 , Case Study
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The paper "Digital Marketing Plan of Polaroid Corporation" is a good example of a marketing case study. Due to the launch of new technologically-advanced digital camera products such as the social magic and Polaroid cube cameras by Polaroid Corporation, the paper presents a digital marketing strategy for the company for a period of 9 months following a contextual analysis of the company’s financial background.
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Marketing Plan for Soccer Freak Marketing Case Study
22 pages (6314 words) , Case Study
Nobody downloaded yet
The paper "Marketing Plan for Soccer Freak" is an outstanding example of a marketing case study. Soccer freak is an Australian company soccer jersey design company started by Roman Sevilla in 2014 and is located in Gold Coast Australia. Roman started his design work at the age of 12 where he was trying to have his soccer jersey manufactured in local France stores.
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Marketing Research and Planning Project - Milka-Cola Marketing Case Study
9 pages (2571 words) , Download 1 , Case Study
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The paper "Marketing Research and Planning Project - Milka-Cola" is a good example of a marketing case study. The soft drink industry is a very big one and most of it being captured by two major companies, Coca Cola and PepsiCo. Coca Cola still has an upper hand in this section and is the world’s biggest company in this regard.
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Critical Analysis of an Online Business Model - Amazon.com Marketing Case Study
8 pages (2372 words) , Download 0 , Case Study
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The paper "Critical Analysis of an Online Business Model - Amazon.com " is a perfect example of a marketing case study. With the advent of amazon.com as an electronic retailer in 1996, a new world of Ecommerce was created. Customers no longer needed to go to physical stores to make purchases of items such as books, electronics and jewelry, but could simply visit the online storefront of the retailer, select the item to be purchased.
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