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Marketing Essays

Result for Subject Marketing:
19702 essays
Introducing Baby Bed with Remote Monitoring Capability to Brazil Marketing Coursework
10 pages (2500 words) , Download 0 , Coursework
Free
The Brazilian government is currently driven by the drive of globalization in particular. It has been consistently reducing the corporate taxes in order to provide a boost to the business enterprises. The Federal government of the country has prudently reduced the tax requirements of the market players in the furniture business industry.
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Introducing Telework into the Patent Office: Development of a Policy Marketing Coursework
12 pages (3893 words) , Download 0 , Coursework
Free
Teleworking is also referred to as telecommuting and entails working from home through the utilization of sophisticated technology to enable an employee to keep in touch with the businesses. The approach allows the patent organizations to relocate jobs to places that are considered more convenient, cheaper, and more attractive to live. 
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Internet Marketing Marketing Assignment
11 pages (2980 words) , Download 0 , Assignment
Free
Internet marketing is e-marketing or online marketing. It refers to the conduction of sales activities on the Internet. E-marketing involves social networking, email and online advertisement. It is indispensable to note that all the aspects of online marketing are digital. Marketing online involves the transfer of electronic information through computer devices.
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Understanding the Value Creation Strategy Marketing Case Study
8 pages (2672 words) , Download 1 , Case Study
Free
The company tends to provide superior sales services to its business-to-business clients through its well-established web portal. For the purpose of evaluating the value creation strategy of Alibaba.com, the potential market of the company, level of customer services, external environmental impact on it and the key challenges faced by the company would also be analyzed.    
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Strategic Management Project Marketing Coursework
14 pages (3708 words) , Download 0 , Coursework
Free
The paper "Strategic Management Project" is an outstanding example of marketing coursework. The business involves producing and selling hand-made beaded jewellery. The jewels to be produced include; necklaces, bracelets, rings, and ankle bracelets. The jewellery will be made from various types of beads such as Swarovski stones, precious stones, and glass.
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Eco-Res Technology Assignment Marketing Case Study
10 pages (2947 words) , Download 0 , Case Study
Free
The Eco-Res project has the vision to create an economically, socially, and environmentally sustainable future for the people in their consumption matters. To make this project successful, there is a great need to get clear and working solutions to market uncertainties and financial constraints.
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Cadbury's Marketing Strategy Marketing Case Study
12 pages (3337 words) , Download 0 , Case Study
Free
Marketing management can be stated as a discipline that focuses on a wide array of marketing techniques. They mainly deal with appropriate management of marketing capabilities and resources of a firm. Globalization has resulted in the growth of multinational firms and even enabled companies to market beyond the home country.
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Lenovos Performance in the Middle East Marketing Term Paper
6 pages (1766 words) , Download 0 , Term Paper
Free
Lenovo’s management has early recognized the great potential of the Middle East countries. Lenovo’s management has identified Saudi Arabia and the United Arab Emirates as two strategic markets for smartphone penetration. Lenovo’s management has announced its plans to become “one of the top five smartphone vendors”.
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Marketing Strategy of Club Med Marketing Case Study
22 pages (5807 words) , Case Study
Nobody downloaded yet
In the profile approach, the firm’s image is at the core of communication. The techniques used include activities that reduce any damages to the image of the company and other corporate social responsibility activities. CSR helps boost customers’ confidence in the goodness of the company, prompting them to buy its products. 
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Economics and Logistics in Short and Deep Sea Market Marketing Coursework
11 pages (2750 words) , Download 2 , Coursework
Free
This research tells that despite its slow adoption in the marketplace as the transportation mode of choice for heavy and bulky goods across the continents the year 2008 marked the all-time high season for container operations across the globe as the number of container operations reached its all-time climax with a record number of containers being transported across the world.
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Environmental and Strategic Elements of the Company Marketing Essay
10 pages (2864 words) , Download 0 , Essay
Free
In the United States boycotts by customers were the key to unionization and the 1955 Montgomery bus clients boycott marks the start of the contemporary civil rights movement. Elsewhere, for instance, include Gandhi’s boycotts of British cloth and salt prior to Indian self-rule and the British boycott of Barclays Bank before its withdrawal from apartheid in South Africa.
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Management and Marketing of Technology Marketing Report
11 pages (3147 words) , Download 0 , Report
Free
Technology management entails the integrated design, planning, control, operation, and optimization of technological services, processes, and products for the sake of human advantage. The new type of leadership and management must guide their businesses into the future, unconstrained by the ongoing technological advancements as well as the growing dependence on technology. 
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Pursuing a PhD in Marketing Marketing Admission/Application Essay
3 pages (903 words) , Download 0 , Admission/Application Essay
Free
When I completed my Masters's degree, I needed to acquire practical experience serving in a managerial position. My service at Madina Cardiac Center of Saudi Arabia has equipped me with invaluable experience directing and leading an organization's people. The last three years have underscored the indispensability of marketing in the modern world.
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Probability Sampling Marketing Research Paper
3 pages (750 words) , Download 0 , Research Paper
Free
Probability Sampling Target population In any survey, it is necessary to accurately identify the target population s that the survey can be effective in terms of helping to derive the appropriate data needed for understanding the larger population
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Balance Between Shareholder Value and Customer Needs Marketing Thesis Proposal
14 pages (4528 words) , Download 0 , Thesis Proposal
Free
The main aim of this study is to develop an evaluation and assessment of whether strategic marketing can create a reasonable equilibrium between shareholder value and the needs of the customer. The objectives of this research will be achieved by studying and discussing the listed goals, which are important aspects of this research endeavor.
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Patchwork Analysis of Starbucks Marketing Assignment
16 pages (4000 words) , Download 3 , Assignment
Free
The issue of organizational structure and architecture discussed above is of critical importance to the Starbucks Company. As mentioned previously, the effective organizational structure can propel an organization to higher productivity. On the contrary, poor organizational structures limit an organization’s performance
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Social Responsibility of the Consumers Marketing Research Paper
4 pages (1000 words) , Download 0 , Research Paper
Free
Social Responsibility of the Consumers of the of the Social Responsibility of the Consumers Introduction First, it is important to define what social responsibility entails so that we can understand the role a consumer plays in the business
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Internet Marketing: Toyota Supra Marketing Case Study
6 pages (1842 words) , Download 1 , Case Study
Free
Toyota company has opportunities that help the growth of selling Toyota Supra. Online marketing enables consumers to shift to brands when the price of fuel increases. The customers are also satisfied with the new introduction of the brands. With online marketing, each time new features are introduced there is an advertisement on digital marketing. 
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Ryan Air External and Internal Environment Analysis Marketing Case Study
13 pages (4449 words) , Download 0 , Case Study
Free
The paper 'Ryan Air External and Internal Environment Analysis" is a great example of a marketing case study. Ryan Air is recognized as one of the low-fare European Airline. The primary aim of this report is to analyze the strategies of Ryan Air critically and investigate the reasons for its decline in the profit margin and the challenges it faced in the industry.
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Coca-Cola Marketing Strategies Marketing Essay
12 pages (3482 words) , Download 1 , Essay
Free
Correspondingly, the increase in international business in order to maintain a competitive advantage in the market, organizations have started thinking globally. In this context, organizations have to undertake different strategic actions that assisted them to transfer goods and services, investment, logistics, technology, or transportation among others in the international context.
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The Impact of Big Data Predictive Analytics on Customer Relationship Management Practices Marketing Case Study
11 pages (2941 words) , Download 0 , Case Study
Free
Interview data were collected from the field experts whereas case study data were obtained from secondary sources. The case studies were subjected through within-case analysis plus cross-case analysis. On the other hand, the interview data underwent the thematical analysis using NVivo.
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Impact of Branding on Financial Services Marketing Literature review
8 pages (2546 words) , Download 0 , Literature review
Free
The paper "Impact of Branding on Financial Services" is a great example of a literature review on marketing. Brand development and management are essential for companies offering related products and services because the brand distinguishes the goods and services of the rival businesses.
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Sam 488 assign 7 Marketing Assignment
3 pages (750 words) , Download 0 , Assignment
Free
Introduction Protecting a celebrity or sports person may be one of the challenging tasks for the security personnel as it may not only become small and simple but can also be complex to manage. In order to ensure that the required objectives are
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Strategic Marketing Activities in Relation to Sim Brand Marketing Case Study
11 pages (2768 words) , Download 0 , Case Study
Free
The paper "Strategic Marketing Activities in Relation to Sim Brand " is a great example of a case study on marketing. This report seeks to examine the details of strategic marketing activities in relation to Sim brand in the upcoming markets in parts of the European and Asian milieus.
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The Significant Opportunities Available to Pret a Manger for the International Expansion Marketing Coursework
8 pages (2087 words) , Download 0 , Coursework
Free
GDP, per capita income, inflation rate, the unemployment rate of Romania is comparatively weaker than the other European Union nations, which were the key reason for the rejection of the nation for starting the new business in the country. The nation is likely to very much dependant on the foreign capital for the overall growth in the economy.
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Consumer Behaviour: LOreal Shampoo Marketing Case Study
13 pages (3882 words) , Download 0 , Case Study
Free
The paper "Consumer Behaviour: L’Oreal Shampoo " is a great example of a case study on marketing. Consumer behavior is an implicit study of psychology and economics in which a group of individuals is examined to understand the procedure they apply for the purpose of adopting products and services that will best satisfy their needs (Griffin and Moorhead, 2009).
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Impacts of Perceived Risk and Perceived Quality on Online Purchase Decisions of UK Customers Marketing Research Paper
62 pages (10104 words) , Research Paper
Nobody downloaded yet
The advent of online shopping has helped them to make quick and reliable decisions about the purchase of any clothes online. In the past, the online shopping concept was only employed by the business executives but presently with the wide acceptance of the internet, the global market has concentrated on clothes, accessories, and shoes.
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Point-of-Purchase Advertising Marketing Assignment
3 pages (899 words) , Download 0 , Assignment
Free
Personally, I have been through many shopping sprees where this marketing has been able to alter own decision on a product whereby at times, it has managed to compel me into buying something I had not planned
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Marketing Approaches for Canterbury Cathedral Marketing Case Study
12 pages (3331 words) , Download 1 , Case Study
Free
The adoption of a market strategy involves the development of unique products that are marketed to the target clients using the best approaches available and able to beat the existing competition within the market. The marketing methods adopted are aimed at ensuring that the organization is capable of competing within the target market by maintaining a competitive advantage. 
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Advantages of Advertising Online vs Traditional Ways of Advertising Marketing Case Study
6 pages (1829 words) , Download 2 , Case Study
Free
According to Hazan & Banfi (2013), the growth of technology and its adoption accelerated the expansion of internet-capable devices such as tablets and smartphones and this led to the acknowledgment of the internet as a key tool of communication, a marketplace, a workplace, learning center, and more.
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Nakha on Advertising Field Marketing Case Study
11 pages (2735 words) , Download 0 , Case Study
Free
Although there are many other advertising agencies in Qatar which is the home country of Nak’ha but Nak’ha is unique and is different. The characteristic which makes Nak’ha different from other advertising agency is the fact that Nakh’a unlike its competitors in the field provides marketing consultancy to its clients to help them market their products.
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Internet Marketing Mix and its Elements Marketing Report
12 pages (3544 words) , Download 0 , Report
Free
The paper "Internet Marketing Mix and its Elements" is a wonderful example of a report on marketing. Internet is commonly considered as a process of connecting various, individuals, groups, communities, firms, etc as well as it has transformed the process of knowledge sharing.
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Han Dynasty Restaurant Marketing Case Study
11 pages (3317 words) , Download 0 , Case Study
Free
The paper "Han Dynasty Restaurant" is an outstanding example of a marketing case study. In the modern world of business operations, the ability of any organisation to create a powerful brand that adequately addresses the needs of the consumers is the most significant factor that determines the performance of the organisation in the industry.
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Marketing Analysis for Starbucks Marketing Essay
8 pages (2322 words) , Download 1 , Essay
Free
The company started from a humble beginning back in 1987 in the US under the leadership of Baldwin, Bowker, and Siegel, and now is one of the top international companies that supply coffee products. The company has faced numerous challenges both from the internal and external business environments, which have threatened the development of the company.
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Spot of Oil Prices Evaluation Marketing Article
10 pages (2738 words) , Download 0 , Article
Free
The graphs included histograms for investigating the distribution of the data, box plots for ascertaining the existence of outliers and establishing the points within which these outliers lie, and scatter plots for investigating movements of prices over time, and time series plots for elucidating further features of the data.
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Consumer Behavior Project Marketing Assignment
14 pages (3592 words) , Download 0 , Assignment
Free
Once marketers are able to evaluate and influence the behaviour of the consumers, then they are able to determine the marketing force to use and the time to make the applications necessary. To understand consumer behaviour, experts try to examine the processes of purchase decisions that trigger consumers to make a purchase of a particular product.
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Understanding of Marketing via the Internet Marketing Assignment
17 pages (4619 words) , Download 0 , Assignment
Free
The paper "Understanding of Marketing via the Internet" is a wonderful example of an assignment on marketing. Electronic commerce-commerce is a term for any business transaction that entails the electronic interaction of a provider or seller of goods with the buyer or recipient of the service via the Internet (Nielsen, 2000).
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Failing owing to poor marketing strategies Marketing Case Study
3 pages (750 words) , Download 0 , Case Study
Free
Lack of effective marketing contributes to either the failure or success of a brand. Below is an analysis of three products that failed owing to poor
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Consumer Behaviour and Retail Marketing Strategy Marketing Research Proposal
18 pages (5437 words) , Download 0 , Research Proposal
Free
Correspondingly, the study aimed to identify how customers perceive online shopping. The study also emphasizes the impact of customer attitude on online shopping and e-marketing performance. Besides, the study also reviewed the behaviours of online shoppers towards giving high priority to online shopping.
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Critical Analysis of Corporate Communications Functions Marketing Case Study
10 pages (2725 words) , Download 2 , Case Study
Free
The success of corporate institutions relates to how effective their communication systems are in coordinating their customers and staff. There is particular emphasis that business units consider designing the communication systems to suit their goals. The report identifies ABC as a company that has considerations to the use of language in the advertisements that it makes.
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Designing Brand Identity Marketing Report
10 pages (2655 words) , Download 1 , Report
Free
The paper "Designing Brand Identity" is a great example of a report on marketing. Branding is a vital element in a business organization. It is through branding that companies achieve commitment and retain their customers. For this reason, companies ensure proper brand management to achieve their strategic goals. Brand management involves designing and maintaining a brand.
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Nivea for Men: Marketing Planning Marketing Assignment
11 pages (3191 words) , Download 0 , Assignment
Free
The paper "Nivea for Men: Marketing Planning" is a great example of an assignment on marketing. Marketers previously designed their plan on the assumption of zero and infinite environmental effects. Following the growing recognition of the infinite resources besides higher environmental costs, there is an urgent need for planners to re-evaluate their practices and theory.
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Using Attitudes to Predict Consumer Behaviour Marketing Essay
9 pages (2580 words) , Download 0 , Essay
Free
The objects, whether tangible or intangible, are referred as attitude objects. It is attitudes that influence the way people behave and think. Study of attitudes is, therefore, very important for marketers because it enables them to understand consumer behaviour. The marketers have to understand the characteristics of the attitudes.
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Click-And-Mortar Models Marketing Essay
6 pages (1802 words) , Download 1 , Essay
Free
The click-and-mortar strategy helps firms keep pace with changing consumer’s behaviors through generating synergies, customer’s value, and strengthening the relations with existing customers in geographical places. Click-and-mortar firms maintain links, continuously serve to relocate consumers, and re-establish contacts with such customers.
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Yves Saint Laurent Red Ssoles Case Versus Christian Louboutin Luxury Brands Marketing Case Study
10 pages (3083 words) , Download 2 , Case Study
Free
The duo is best known for its shoe collection in the luxury market. The two which have existed for long have been pacesetters in the fashion market and can be considered to some extent competitors. Other competitors exist but when it comes to quality, not mentioning the two is an understatement. Brands keep coming into the market.
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Segmentation and Target Market Marketing Essay
6 pages (1793 words) , Download 1 , Essay
Free
The companies usually end up securing big competitive positions in the market if they successfully satisfy the fundamental requirement of the sub-sectors. There are four criteria that help the company to measure the effectiveness of their market segmentation. These criteria are substantial, identifiable, stable, and accessible.
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Marketing and Planning Process: Blackberry Marketing Report
10 pages (3116 words) , Download 0 , Report
Free
Blackberry in 2003 was a pioneer as the first developer of the modern smartphone concept, producing the first multi-functional mobile IT devices with text messaging capabilities, the ability to access the Internet, and email functionality (Blackberry 2014). By 2007, Blackberry achieved sales revenues of $6 million USD (Blackberry 2008).
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Marketing Communication Plan Marketing Report
9 pages (3314 words) , Download 0 , Report
Free
The main target market segment belongs to the upper-middle-class and upper-class segment. However, the target market should be narrowed down by the BMW group in order to provide quality products as per customer taste or preference. It can be stated that the target group ranges from generation X to mature traditionalists.
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Evaluation of How Go-Pro Place Themselves among Competitors Marketing Essay
6 pages (1771 words) , Download 1 , Essay
Free
Go-Pro previously known as, Woodman Labs, is a United States-based corporation. Nick Woodman created the business in 2002. The company deals with the designing, manufacturing, and marketing of high-definition unique personal cameras. Their products are exclusive because of the features they possess. 
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How Does the Trend of Fast Fashion Clothing Influence Young Peoples Marketing Literature review
14 pages (3989 words) , Download 1 , Literature review
Free
With the transformation in the modern-day business due to rapid technological advancements, the operational activities of the companies have changed significantly. Contextually, the level of preferences of the customers has also changed substantially due to which the companies need to perform efficiently in the global business domain. 
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