Marketing Strategy of Club Med - Case Study Example

Notably, the corporation’s all-inclusive resorts are located in exotic locations across the globe. However, the first Club Med village was established in the island of Mallorca, Spain. It was made of straw huts and shared sanitary facilities. This village was unlike the modern facilities in which are constructed modern huts. Following the acquisition of Club Med by the wealthy Baron Edmond de Rothschild in 1963, the resort grew considerably (Club Mediterranean, 2015). In the 1963-1993 periods, Club Med expanded and constructed other resorts such as winter facilities to offer divergent and unique services such as winter tuition and skiing.

By 1965, the corporation had opened its first resort outside the Mediterranean region, in Tahiti. Later, resorts were built in the American Zone, starting with the Caribbean and Florida. Although its resorts were initially targeting single people and young couples, it would later target families, starting in 1967 (Club Mediterranean, 2015). The main services offered at the Club Med’s resorts included lodging, food, premium alcoholic beverages, use of facilities, sports activities, games, and shows.

The other services offered are transport: return flights and transfers to and from the villages, accommodation: accommodation according to the level of room comfort a client chooses, dining: full board throughout the stay covering wine, beer, and soft drinks with lunch and dinner. The club also offers open bar and snacks, which are served at specific times during the day and night (Club Mediterranean, 2015). For sports activities, the club provides equipment and/or tuition for beginners by advanced and qualified instructors.

The club also has a Club Med baby welcome services for babies up to 23 months. This service is available in most of the club’s family villages, especially if the service is reserved at booking. The club also has Mini Club Med services for children from age 4 to 10 years and juniors Club Med or Club Med Pass-world for teenagers aged between 11years and 17 years (Club Mediterranean, 2015).