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Business Marketing - Essay Example

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In the contemporary business world, stiff competition in the local markets has rendered many companies to go global in their efforts to maximize sales and acquire a large market segment. …
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Download file to see previous pages In this regard, it is vital for organisations to consider the micro and macro environmental factors that influence their operations at the international market (Dana-Nicoleta 37). These factors include employees, competitors, managers, shareholders, suppliers and government. To attain a competitive advantage in a foreign market, firms should emulate an appropriate marketing mix that encompasses the 4Ps (Price, Product, Promotion and Place). This paper seeks to analyze the Peru marketing environment and marketing mix that I would create in my endeavor to introduce a soccer team in Peru. Peru Soccer Environment Competition Soccer is one of the most popular sports in Peru. Due to this popularity, large number of football clubs has been established, thus, resulting in stiff competition. To ensure proper administration of soccer in Peru, Peruvian Football Federation (FPF), the body responsible for managing football matches, has classified the teams into 1st division (Primera Division), 2nd division (Segunda Division) and Copa Peru (Witzig 27). Primera Division is composed of 16 team that includes Alianza Lima, Cienciano, Cobresol, Sport Huancayo, Universidad Cesar Vallejo, Sporting Cristal, and Universitario de Deportes among others. On the other hand Segunda Division comprises of Alaves, Valencia, Real Oviedo, Sevilla, Real Betis, Granada, Alcoyano and Real Sociedad among others. Copa Peru is a renowned elimination league tournament that is held annually in Peru. The aim of the tournament is to eliminate the poor performing teams and promote the winner to the 1st division while the runner-up is promoted to the 2nd division. As a result, teams have continued to compete in order to be promoted to Primera and Segunda Divisions. Poor Management One of the major aspects that characterize Peru soccer is poor management. For example, in 2010 the national team was involved in indiscipline and corruption. This led to losing of key players resulting to poor performance of the team during the South American qualifiers for the 2010 FIFA World Cup. Another major factor that is affecting the performance of the Peru soccer is the government interference with the activities of PFP. This has created conflict between FIFA and the government. Marketing Mix Product Due to the high demand of soccer by Peruvians fans, my main strategy would be to improve the quality of the football in Peru. In order to improve the performance of my team, I would employ an external coach who is neutral and ready to tackle the internal and external political forces that affect the quality of soccer in Peru. For instance, I would employ skilled coaches from European countries especially the retired footballers from renowned football clubs such as Manchester United, Arsenal and Chelsea. This will not only improve the performance of my players, but also it would attract the support of local fans. Through the assistance of the coach, my next move would be to recruit young and skilled players who are energetic to face off the competitors during Copa Peru and other local tournament. Price As compared to the soccer players in European countries, Peru football players are poorly paid. This has resulted to demotivation and poor performance of the teams both in local and foreign tournaments. In addition, the high debts that the clubs owe their players has resulted to poor team since most of them are hired by well paying clubs such as Real Madrid, Barcelona, Chelsea and Manchester City among others. To mitigate this problem, I will pay the players in weekly bases with each player getting a minimum of ?4.1million. Additionally, monetary awards will be given for any goal attained by an individual player. In order to attract more fans during a tournament involving my team and a rival club, I ...Download file to see next pages Read More
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